I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
Impumelelo yebhizinisi lakho le-inthanethi incike ekufinyeleleni kwakho kokumaketha kanye nokuzibandakanya kwamakhasimende. Kufanele wazi ukuthi uzisebenzisa kanjani izinkundla ze-PPC njenge-AdWords ukukhulisa ukuchayeka kwakho nokuzibandakanya kwamakhasimende. Qhubeka ufunde mayelana nalezi zindawo ezibalulekile. Akukaze kusheshe kakhulu ukuqala ukusebenzisa amapulatifomu e-PPC, kufaka phakathi i-AdWords. Nawa amanye amathiphu namasu abalulekile ukuze uqalise:
Esinye sezinyathelo zokuqala zokudala umkhankaso oyimpumelelo we-AdWords ukwenza ucwaningo lwamagama angukhiye olufanele. Ukusebenzisa i-Google Keyword Planner kungakusiza ukuthi unqume inani lokusesha lamagama angukhiye owacabangayo, igama elingukhiye ngalinye libiza malini, futhi iphakamisa ngisho namanye amagama nemishwana okufanele isetshenziswe. Lapho kwenziwa ngendlela efanele, lolu cwaningo luzokusiza ukuthi udale umkhankaso oqondisiwe ohambisana nemakethe yakho ohlosiwe. Ukukhumbula ukuthi ucwaningo lwakho lwegama elingukhiye lucacile, izikhangiso zakho zizoqondiswa kakhulu.
Enye yezindlela ezidume kakhulu nezisebenzayo zokuqala ukucwaninga amagama angukhiye ukusebenzisa i-Google Keyword Planner. Leli thuluzi libonisa imiqulu yosesho yamagama angukhiye ngenyanga. Uma amagama akho angukhiye eningi kuthrafikhi yasehlobo, kufanele uwakhombe ngaleso sikhathi. Enye indlela yocwaningo lwamagama angukhiye isebenzisa amathuluzi afana ne-Google AdWords’ umakhi wesikhangiso ukuze uthole amagama angukhiye ahlobene. Uma usunciphise uhlu lwakho lwamagama angukhiye, ungaqala ukukhiqiza okuqukethwe ngokusekelwe kulokho kusesha.
Ngenkathi usebenzisa ucwaningo lwakho lwegama elingukhiye, kufanele ucabangele lokho ofuna ukuthi iwebhusayithi yakho ikufeze. Ngale ndlela, uzokwazi kahle ukuthi izethameli zakho ezihlosiwe zifunani. Kufanele futhi ucabangele inhloso yabo yosesho – zinolwazi, ukuzulazula, noma okwenziwayo? Ukusebenzisa i-Google Keyword Planner, ungathola umbono wamagama angukhiye adumile we-niche yakho. Kufanele futhi uhlole ukuthi lawa magama angukhiye ahlobene yini newebhusayithi yakho. Ukusebenzisa amagama angukhiye endaweni efanele kuzoqinisekisa ukuthi izikhangiso zakho zibonwa abantu abalungile.
Ukwakha isu legama elingukhiye elisebenzayo, kufanele futhi ucwaninge izimbangi zakho’ amawebhusayithi. Izimbangi zakho’ amawebhusayithi angaqukatha okuqukethwe okungahambisani nemikhiqizo noma amasevisi akho njengawakho. Ukusebenzisa i-Google's keyword planner, uzokwazi ukuthola ukuthi yimaphi amagama angukhiye ashayela ithrafikhi eningi kubancintisana nabo. Ungasebenzisa lolu lwazi ukuze udale isu legama elingukhiye eliqhudelanayo. Ngale ndlela, ungasebenzisa leli su ukuthuthukisa izinga lewebhusayithi yakho ku-Google.
Isikolo sekhwalithi ye-Adwords singenye yezinto ezibaluleke kakhulu ukwenza izikhangiso zakho zihambisane kakhulu. I-Adwords’ isikolo sekhwalithi sinqunywa isethi yama-algorithms afana ne-organic ranking algorithms. Ikhwalithi yakho ephezulu yamaphuzu, izikhangiso zakho zizohambisana kakhulu nezithameli zakho futhi ekugcineni izinga lakho lokuguqulwa. Nazi ezinye izindlela zokuthuthukisa isikolo sakho sekhwalithi yesikhangiso. Sizoxoxa ngezinye zezinto ezivame kakhulu ezinomthelela kumphumela wekhwalithi yesikhangiso sakho.
Indlela enhle yokwandisa isikolo sakho sekhwalithi ukuqapha izinga lokuguqulwa lezikhangiso zakho. Naka kakhulu isikolo sakho sekhwalithi futhi ukhiphe lezo zikhangiso nge-CTR ephansi. Zama ukushintsha isihloko sakho ukuze ukhuphule izinga lokuguqulwa lezikhangiso zakho. Bese, zama umkhankaso omusha wesikhangiso onekhophi ehlukile yesikhangiso. Lokhu kuzokwandisa isikolo sakho sekhwalithi kakhulu. Ukuze uthuthukise izinga lakho lokuguqulwa, gxila ekuthuthukiseni lezi zingxenye ezintathu:
Umphumela Wekhwalithi ephansi ungakhuphula Izindleko zakho Ngokuchofoza ngakunye (CPC). Ingahluka ngokusekelwe kumagama angukhiye owaqondisayo, kodwa Ikhwalithi Yekhwalithi ephezulu ingehlisa i-CPC yakho. Ngokuthembakala, kungaba nzima ukubona umphumela we-Quality Score, kodwa kuzocaca ngokuhamba kwesikhathi. Ziningi ezinye izinzuzo zekhwalithi ephezulu. Khumbula ukuthi lezi zinzuzo ziyanqwabelana ngokuhamba kwesikhathi. Akufanele uzame ukwenza ushintsho olulodwa ngobusuku obubodwa – umphumela uzozakha ngokuhamba kwesikhathi.
Ikhwalithi ephezulu kakhulu izothuthukisa ukubonakala kwesikhangiso sakho emiphumeleni yosesho. I-Google iklomelisa abakhangisi abakwaziyo ukudala izikhangiso zekhwalithi ephezulu. Futhi isikhangiso sekhwalithi ephansi singalimaza ibhizinisi lakho. Uma unesabelomali sokwenza lezi zinguquko, cabanga ukuqasha umbhali wesikhangiso. Umkhankaso wakho uzoba yimpumelelo kakhulu futhi ungabizi kakhulu uma i-Quality Score yakho iphezulu. Ngakho, qaphela: Amaphuzu ekhwalithi akuyona into okufanele ithathwe kalula.
Izindleko ngokuchofoza ngakunye (CPC) yesikhangiso se-Adwords siyahlukahluka kuye ngezinto ezimbalwa. Igama elingukhiye nemboni oyiqondisayo inquma i-CPC. Lokhu kunquma ukuthi yimalini okufanele uyikhokhe ukuze uqhube umkhankaso wakho. Ngezansi ezinye zezinto ezinquma i-CPC. Qhubeka ufunde ukuze ufunde kabanzi. -Yiziphi izithameli ofuna ukuzikhomba? Iluphi uhlobo lwemikhiqizo noma amasevisi izikhangiso zakho ezizoheha kulo?
-Ufuna ukukhokha malini ngokuchofoza ngakunye? Inani olibhidayo akufanele libe ngaphezu kwephuzu lakho lokulinganisa. Ukusetha i-CPC yakho ephezulu kakhulu kuzoholela ekuguquleni okuningi, okuzogcina kunciphise i-ROI yakho nokuthengisa. Ngokufanayo, ukwehlisa inani eliphezulu le-CPC kuzokwehlisa i-ROI yakho, kodwa umphumela wokuthengisa okumbalwa. I-CPC ibalulekile ngoba i-Google ibeka izikhangiso zakho phezulu emiphumeleni yosesho uma zinezinga eliphezulu lesikhangiso.
-Kufanele usebenzise malini ngokuchofoza ngakunye? Ngenkathi i-CPC ibalulekile ekuzuzeni ukuguqulwa, I-CPM ingcono ekukhuliseni i-ROI yakho. Ngokuvamile, ungazuza okwengeziwe ngokuchofoza ngakunye nge-CPC ephansi. Nokho, uma uqondise i-CPC ephansi, kuzoba lula ukuthola i-ROI ephakeme. Indlela engcono kakhulu yokuthuthukisa ibhajethi yakho ye-Adwords ukunquma isilinganiso sezindleko ngokuchofoza ngakunye futhi ubale izindleko zakho ngenkulungwane ngayinye.
-I-CPC inqunywa igama elingukhiye oliqondise kanye nezindleko zokuchofoza ngakunye okuzotholwa isikhangiso sakho. Kunezici eziningi ezizoba nomthelela ku-CPC yesikhangiso sakho, okuhlanganisa ukuhambisana kwegama elingukhiye, ikhwalithi yekhasi lokufika, kanye nezici zomongo. Uma uqondise amagama angukhiye anegama, Umphumela Wekhwalithi ephezulu ungakulethela imbuyiselo enenzuzo kumkhankaso wakho we-PPC. Ekugcineni, umgomo wakho uwukukhulisa i-CPC yakho ngangokunokwenzeka, ngaphandle kokuphuka.
Ukumaketha kabusha nge-Google AdWords kukuvumela ukuthi ubonise izikhangiso zangokwezifiso kubavakashi bewebhusayithi bangaphambilini. Ungakwazi futhi ukudala izikhangiso zokumaketha kabusha ezinamandla ezisuselwe kokuphakelayo ukuze ufinyelele izivakashi ezedlule. Ukusebenzisa ukumaketha kabusha kungakunikeza ithuba lokuguqula izivakashi zesikhathi esisodwa zibe amakhasimende aphindayo. Ukuze ufunde okwengeziwe ngale nqubo, funda uqhubeke. Lesi sihloko sichaza izinzuzo nokusetshenziswa kokumaketha kabusha nge-AdWords. Kungase kube inketho okufanele icatshangelwe ebhizinisini lakho.
Ukumaketha kabusha kuyindlela esebenzayo yokukhumbuza izivakashi ngemikhiqizo noma amasevisi akho. Ungakha ukuhluka kwezikhangiso okuhlukile ngokusekelwe ohlotsheni lomkhiqizo abake bawubuka kusayithi lakho. Ngokwesibonelo, ungakhomba izivakashi ezivakashele ikhasi lenqola ngosuku lwesikhombisa noma 15 noma kuphela labo ababuke ikhasi ngosuku lwesikhombisa. Ngokukhomba izethameli zakho ngokusekelwe ekuziphatheni kwazo, ungakwazi ukwandisa izinga lakho lokuguqulwa kanye ne-ROI.
Uma uzibuza ukuthi uchitha malini ku-Cost ngokuchofoza ngakunye kwe-Adwords, awuwedwa. Abantu abaningi bachitha ngaphezulu $4 ngokuchofoza ngakunye ezikhangisweni. Futhi, ngocwaningo olufanele, ungakwazi ukwehlisa leyo nombolo kakhulu. Amasu amaningana angakusiza wenze kanjalo. Okokuqala, geo-target izikhangiso zakho. Lokhu kuzokuvumela ukuthi ubonise izikhangiso ezinhlotsheni ezithile zamadivayisi eselula. Okwesibili, ungakhawulela inani lezikhangiso ezivela ekhasini elinikeziwe, ukuze kuboniswe abafanelekile kuphela kubavakashi bakho.
I-AdWords’ I-CPC iphansi kakhulu ezimbonini eziningi. I-CPC emaphakathi yokusesha ku-Google imayelana $1 futhi $2, kodwa angafinyelela $50 uma ufuna ukuqondiswa kakhulu. Kuye ngemboni yakho, inani lakho lebhidi, kanye nezimbangi zakho’ amabhidi, ungasebenzisa amakhulu noma izinkulungwane zamadola ngosuku ku-AdWords. Noma kunjalo, khumbula ukuthi nangamathuluzi amahhala e-Google, usengenza imali ngokukhangisa.
Enye indlela yokwandisa ibhidi yakho ngokwandisa ibhidi yakho. Nokho, kuyafaneleka ukuqaphela ukuthi ukubhida kwegama elingukhiye kuyahlukahluka embonini kuya embonini. Uma usembonini yezezimali, isilinganiso sakho sokuguqulwa simayelana 2.70%. Okwezimboni ezifana ne-e-commerce kanye nomshwalense, isilinganiso singaphansi kwamaphesenti amabili. Noma kunjalo, kubalulekile ukuqapha imikhankaso yakho ngokucophelela futhi ulungise ibhidi yakho ngokufanele. Futhi ungakhohlwa ukusebenzisa i-Google Sheet ukuze ulandelele imikhankaso yakho.
Nakuba isikolo sekhwalithi ne-CPC zibalulekile kumkhankaso wakho we-AdWords, kufanele futhi ucabangele ukubekwa kwegama lakho elingukhiye kanye nekhasi lokufika. I-AdWords’ Umphumela Wekhwalithi isilinganiso sokuhambisana kokuqukethwe kwakho kubaseshi. Okuphezulu kwe-CTR yakho, maningi amathuba okuthi isikhangiso sakho sichofozwe. Uma ikhasi lakho lokubikezela lingafaneleki, isikhangiso sakho sizongcwatshwa kumaSERPs.
