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Uma kuziwa ekusebenziseni i-Adwords yebhizinisi lakho, kunenqwaba yezinto ezibalulekile okufanele zicatshangelwe. Okokuqala ukuthi yimalini ozimisele ukuyisebenzisa emkhankasweni wakho. I-AdWords ikuvumela ukuthi usethe ibhajethi bese ukhokhisa imali encane ngokuchofoza ngakunye. Uzokwazi futhi ukulandelela ukuqhubeka komkhankaso wakho futhi wenze izinguquko njengoba ubona kufanelekile.
Re-marketing is a form of online advertising that shows specific ads to people who have previously visited your website or used your mobile app. Uma usuqoqile uhlu lwamakheli e-imeyili, ungalayisha lolu hlu ku-Google futhi uqale ukulusebenzisela izikhangiso zakho eziku-inthanethi. Nokho, kubalulekile ukuqaphela ukuthi le nqubo ingathatha 24 amahora ukuze i-Google iwucubungule.
Keyword research for AdWords involves selecting both high and low volume terms. Umgomo wokukhetha amagama angukhiye kufanele kube wukuqinisekisa ukuthi isikhangiso sakho siyavela uma abasebenzisi basesha imigomo oyikhethile.. Inhloso yokusesha nayo ibalulekile, njengoba ufuna ukunxenxa abasebenzisi abafuna ngenkuthalo izixazululo zezinkinga. Nokho, udinga ukukhumbula ukuthi kunabantu abavele baphequlule iwebhu noma abafuna ulwazi, kodwa ngeke asebenze ngokuqhubekayo ukuthola isisombululo noma isevisi ethile.
Ucwaningo lwamagama angukhiye lwe-Adwords lubaluleke kakhulu futhi kufanele lwenziwe ekuqaleni komkhankaso. Ukwenza kanjalo kuzokuvumela ukuthi ubeke izindleko ezingokoqobo futhi ube nethuba elingcono kakhulu lokuphumelela. Ngaphezu kwalokho, ucwaningo lwegama elingukhiye lungakusiza ukuthi unqume inani lokuchofoza ozokuthola ngesabelomali owabele umkhankaso wakho.. Khumbula ukuthi izindleko ngokuchofoza ngakunye zingahluka kakhulu kusuka kwegama elingukhiye kuye kwegama elingukhiye, ngakho ukukhetha amagama angukhiye alungile kubalulekile ekwenzeni umkhankaso we-AdWords oyimpumelelo.
Ucwaningo lwamagama angukhiye lungathatha noma yini ukusuka emaminithini amahlanu kuya emahoreni ambalwa. Lokhu kuzoncika enanini lolwazi okufanele uluhlaziye, ubukhulu bebhizinisi lakho, kanye nohlobo lwewebhusayithi oyisebenzisayo. Nokho, umkhankaso wokucwaninga wegama elingukhiye owenziwe kahle uzokunikeza ukuqonda ngokuziphatha kokusesha kwemakethe okuhlosiwe. Ngokusebenzisa amagama angukhiye afanelekile, uzokwazi ukwanelisa izidingo zezivakashi zakho futhi uphumelele izimbangi zakho.
There are several types of bidding models available in Adwords, ngakho-ke kubalulekile ukuqonda ukuthi iyiphi elungele umkhankaso wakho. Kuye ngezinjongo zakho, imodeli ngayinye inezinzuzo ezahlukene zokwandisa ukuguqulwa. Ukusebenzisa imodeli efanele kuyisihluthulelo sokwandisa imbuyiselo ekutshalweni kwezimali zomkhankaso wakho.
Imodeli ephumelela kakhulu ithi Lungiselela Ukuguqulwa, osetha ngokuzenzakalelayo amabhidi ngokusekelwe kunani lakho lokuguqulwa. Leli nani alilona inani lenombolo kodwa iphesenti. Ukusebenzisa le modeli kudinga ukulandelela ukuguqulwa okuhle kanye nomlando wokuguqulwa. Uma usebenzisa i-tROAS, ungalokothi ubeke umgomo wakho phezulu kakhulu. Kungcono ukuqala ngenombolo ephansi bese uyandisa njengoba umkhankaso wakho uthuthuka.
I-Adwords inikeza amamodeli ahlukene wokubhida, kufaka phakathi izindleko ngokuchofoza ngakunye, izindleko-ngenkulungwane-ngokubuka, kanye ne-Smart Bidding. Ukusebenzisa lezi zinketho ndawonye, ungakwazi ukuthuthukisa izikhangiso zakho ukuze uthole inani elingcono lokuguqulwa kanye nezindleko eziphansi ngokuchofoza ngakunye. Nokho, usadinga ukuphatha izikhangiso zakho futhi uqonde imiphumela yemikhankaso yakho. Ungathintana nenkampani egxile kulolu hlobo lokuphatha umkhankaso, MuteSix.
Indlela ye-Manual CPC idla isikhathi, kodwa iheha ithrafikhi yekhwalithi futhi ikuvikela ekuchithweni okumoshiwe. Inani lokuguqulwa ngokuvamile liwumgomo omkhulu wemikhankaso eminingi. Ngakho-ke, inketho ye-Manual CPC iyisinqumo esihle kakhulu sale njongo.
Izindleko ngokuchofoza ngakunye (CPC) kuyisici esibalulekile okufanele usicabangele lapho udala isu lakho lokukhangisa. Ingahluka kakhulu ngokusekelwe kugama elingukhiye nembonini oyiqondise. Ngokuvamile, izindleko zokuchofoza zisukela $1 ku $2. Nokho, kwezinye izimboni, izindleko zokuchofoza ziphansi kakhulu.
Kunezinhlobo ezimbili eziyinhloko ze-CPC, okusekelwe kubhidi kanye nesilinganiso esiphansi. Womabili amamodeli adinga ukuthi umkhangisi acabangele inani elingaba khona lokuchofoza ngakunye. Le metric isetshenziselwa ukuhlola ukuthi kubiza malini ukwenza isivakashi sichofoze esikhangisweni, ngokusekelwe ekutheni isivakashi sizochitha malini kuwebhusayithi.
Izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa inani lethrafikhi elitholwa yisikhangiso. Ngokwesibonelo, ukuchofoza kumphumela wosesho lwe-Google kubiza $2.32, ngenkathi ukuchofoza ekhasini lokubonisa umshicileli kubiza $0.58. Uma iwebhusayithi yakho igxile kakhulu ekuthengisweni kunethrafikhi, lapho-ke kufanele ugxile ekubhideni kwe-CPC noma kwe-CPA.
Izinga le-CPC lezikhangiso ze-Facebook liyahluka kuye ngezwe. I-Canada ne-Japan inamanani aphezulu e-CPC, nomuntu ophansi kakhulu $0.19 ngokuchofoza ngakunye. Nokho, e-Indonesia, Brazil, naseSpain, Izilinganiso ze-CPC zezikhangiso ze-Facebook ziphansi, isilinganiso $0.19 ngokuchofoza ngakunye.
Cost per conversion is a great way to track the performance of your advertising campaign. Lolu hlobo lokukhangisa luyindlela ehlakaniphile yokukhulisa ibhajethi yakho yokukhangisa. Ikuvumela ukuthi ulandele imethrikhi ethile, njengenani labantu abavakashela isayithi lakho futhi bathenge. Nokho, kufanele uqaphele ukuthi le metric ingahluka kuye ngomkhankaso nomkhankaso. Ngokwesibonelo, abakhangisi be-e-commerce bangafuna ukulandelela ukuthi bangaki abantu abagcwalisa ifomu lokuxhumana. Izinkundla zokukhiqiza umthofu nazo zingasetshenziswa ukukala ukuguqulwa.
Izindleko zokuguqulwa ngakunye zingabalwa ngokubheka inani lokuguqulwa ngokuqhathaniswa nezindleko zalokho kuguqulwa.. Ngokwesibonelo, uma usebenzisa i-PS5 ngokuchofoza okuholela ekuthengisweni, uzokwenza inzuzo ye-PS45. Le metric ikusiza ukuthi uqhathanise izindleko zakho nenzuzo yakho, futhi iwusizo ikakhulukazi kubantu abafuna ukunciphisa izindleko.
Ngaphandle kwezindleko zokuguqulwa ngakunye, abakhangisi kufanele futhi bacabangele izindleko ezimaphakathi ngokutholwayo ngakunye. Lesi silinganiso sivame ukuba phezulu kunezindleko ngokuchofoza ngakunye, futhi kungaba njengoba $150. Kuya ohlotsheni lomkhiqizo noma isevisi oyithengisayo, kanye namanani aseduze abathengisi.
Ngaphezu kwalokho, kubalulekile ukuqaphela ukuthi izindleko zokuguqulwa ngakunye kwe-Adwords azihlali zilinganisa nezindleko ezihlukaniswe ngokuguqulwa.. Kudinga ukubala okuyinkimbinkimbi. Lokhu kungenxa yokuthi akukona konke ukuchofoza okufanele ukubikwa kokulandelela ukuguqulwa, futhi isixhumi esibonakalayo sokulandelela ukuguqulwa sibonisa lezi zinombolo ngokuhlukile kunekholomu yezindleko.
The Account history for Adwords is where you can track all of the billing information for your advertising. Kuyindlela elula yokwazi ibhalansi ye-akhawunti yakho noma kunini. Ukuze ufinyelele kuleli khasi, mane uchofoze isithonjana segiya ekhoneni eliphezulu kwesokudla kwesikrini sakho. Kusukela lapho, ungabuyekeza izindleko zakho zokukhangisa ezingakhokhelwa kanye nezinkokhelo ozenzile.
Ungakwazi futhi ukubona noma yiziphi izinguquko ezenziwe abanye. Ungasebenzisa lesi sici ukuze ugade ukuziphatha kwabanye ku-akhawunti yakho. Ibonisa noma yiziphi izinguquko ezenziwe ku-akhawunti yakho nokuthi yiziphi izinguquko ezithintekile. Ungakwazi ngisho nokuhlunga imibiko yomlando woshintsho ngokuguqulwa uma ufuna. Umbiko womlando woshintsho uphinde ubonise noma yiziphi izinguquko ezenziwe ku-akhawunti yakho noma imikhankaso.
Ukuba nalolu lwazi kuzokongela isikhathi esiningi. Ungabona ukuthi abantu bashintshile, lapho beyishintsha, nokuthi bawushintshele kumuphi umkhankaso. Ungakwazi futhi ukuhlehlisa izinguquko uma uthola ukuthi zidale inkinga. Lesi sici siwusizo ikakhulukazi ngezinjongo zokuhlola. Uma uphethe umkhankaso we-PPC ne-ejensi ye-PPC, cishe uzofuna ukuhlola umlando wokushintsha umlando ukuze uqinisekise ukuthi konke kunjengoba kufanele kube.
Uma usebenzisa Izikhangiso ze-Google, ungafinyelela umlando we-akhawunti yakho kusici sokushintsha umlando. Umlando wokushintsha ungakunikeza iminyaka emibili yomlando wezikhangiso zakho. Ukuze ufinyelele lo mlando, simply sign in to your Google Ads account and click on the “change history” tab.
