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Kunezindlela eziningi ezihlukene zokwakha i-akhawunti ye-Adwords. Nazi ezinye ezivame kakhulu. Kulesi sihloko, Ngizofaka i-CPC, Ukufana ncamashi, Ukukhomba kabusha, Izandiso, futhi nokuningi. Ngethemba, lawa macebiso azokusiza ukuthi uqalise futhi usebenzise ngokugcwele ukukhangisa kwakho. Khumbula ukuthi i-akhawunti yakho ye-Adwords iyimpilo yewebhusayithi yakho, ngakho-ke zinike isikhathi sokufunda ngakunye. Uma usunokuqonda okuyisisekelo kwe-Adwords, uzobe ulungele ukudala umkhankaso wakho wokuqala!
Kufanele wazi ukuthi I-Cost Per Click (CPC) ku-Adwords akufani ne-CPC emkhankasweni wokuthengisa wendabuko. Nakuba i-CPC ibhekisela ezindlekweni zokukhangisa, I-CPM ikhathazekile ngenani lemibono esiyitholayo isikhangiso sakho. Nakuba izindleko zokukhangisa zihluka kakhulu, amathuluzi okuthengisa aziwa kakhulu ku-inthanethi abonisa i-CPC ngamagama angukhiye abaqondiswe kuwo. Kufanele futhi uqaphele ukuthi i-CPC ayisho njalo izindleko eziphezulu kakhulu ngokuchofoza ngakunye.
Izindleko ngokuchofoza ngakunye zincike ezintweni ezahlukahlukene, kufaka phakathi isikolo sekhwalithi, amagama angukhiye, kanye nombhalo wesikhangiso. Izikhangiso zekhwalithi ephezulu ziheha ukuchofozwa okwengeziwe futhi zingalindela izaphulelo ezifika koku 50%. Izikhangiso zekhwalithi ephansi ziheha ukuchofoza okuncane, futhi ngalokho, uzokhokha i-CPC ephezulu. Ukuze uthuthukise i-CPC yakho, zama ukuthuthukisa umbhalo wesikhangiso sakho kanye newebhusayithi yakho. Qinisekisa ukuthi une-CTR ephezulu yokukhuthaza izivakashi ukuthi zichofoze esikhangisweni sakho.
I-CPC isethwe yinkampani yesikhangiso ngendali. Ofaka isicelo angakhetha ukuhambisa amabhidi ngokwenza noma ngokuzenzakalelayo. Umbhida wezandla ucacisa ubuningi be-CPC yegama elingukhiye noma iqembu lesikhangiso. Ababhidi bezandla bagcina ukulawula phezu kwamabhidi abo futhi bangalungisa amabhidi abo ukuze bathole ukuchofoza okwengeziwe. Lolu khetho lungaba nenzuzo ngezindlela eziningi. Yize kubalulekile ukwenza isiqiniseko sokuthi uyayazi ibhajethi yakho ngaphambi kokuqala umkhankaso wesikhangiso, kufanele uqonde ukuthi indali isebenza kanjani nokuthi yini okufanele uyiqaphele.
Ukuba nombono we-ROI oyihlosile kubalulekile kumkhankaso wesikhangiso oyimpumelelo. Kufanele uqiniseke ukuthi awuphuthelwa yinoma yikuphi ukuthengisa noma amathuba okuhola. Uma ubhida ephansi kakhulu, uzoba nesikhathi esinzima sokukhiqiza i-ROI. Kodwa ngokukhumbula ukuthi izindleko ezinkulu ngokuchofoza ngakunye akuzona njalo inani lokugcina, ungakwazi ukuthuthukisa i-CPC ukuze wandise inzuzo yakho. Kufanele futhi uqaphele iqiniso lokuthi i-CPC enkulu ku-Adwords akuyona intengo yokugcina. Abakhangisi abaningi bavele bakhokhe inani elincane ukuze badlule emikhawulweni ye-Ad Rank noma behlule izimbangi zabo’ Izinga lesikhangiso.
Izikhangiso ze-Facebook zihlukile ezinjinini zokusesha zendabuko endleleni ezibala ngayo i-CPC. Esikhundleni sokucabangela amazinga ezikhangiso noma amaphuzu ekhwalithi, I-Facebook igxile kuzithameli eziqondiswe yisikhangiso sakho. Ezinye izethameli okuhlosiwe zizobiza kakhulu kunezinye. Izithameli eziqondiwe nazo zidlala indima enkulu ekubhideni nasesikhathini somkhankaso. Isikolo esifanele singesinye isici ku-Facebook Ad CPC. I-Facebook ibala izindleko zokusebenzisa isikhangiso ngokusekelwe kumpendulo elindelekile. Amaphuzu aphezulu aklonyeliswa ngezindleko eziphansi zokusebenza.
Uma uzibuza ukuthi ungawakha kanjani umdlalo oqondile ku-Adwords, awuwedwa. I-Google isanda kwenza izinguquko ezithile emithethweni yayo efanayo. Nakuba kusengenzeka ukusebenzisa okufanayo kwamagama akho angukhiye, inomkhawulo kakhulu kunebinzana noma ukufanisa okubanzi, okungase kubangele ukuthi isikhangiso sakho sivele emibuzweni ongafuni ukukhangisa kuyo. Ungakwazi ukulungisa amasethingi afanayo ngqo ukuze ukhawulele ukubonakala kwesikhangiso sakho kube okuhlukile okungabalulekile noma okungenzi kahle.
Ngokwesibonelo, ukufana nse kwegama elingukhiye lomkhiqizo wokuvakasha ngeke kuvele ekusesheni kwalolo hlobo. Kunalokho, izikhangiso zendiza zesaphulelo ngeke ziboniswe ekuseshweni kwamagama angukhiye ebhrendi yohambo. Lokhu kuwusizo ikakhulukazi kubakhangisi abanesabelomali sokukhula. Ngokufana okuseduze okuhlukile, amagama abo angukhiye amanje azofinyelela ekufinyeleleni futhi bazokwazi nokuthola okusha, amagama angukhiye afanelekile asekelwe kunhloso yomsebenzisi. Ekugcineni, ukubhida okuzenzakalelayo kuzivumela ukuthi zigcine ukusebenza kwazo njengoba ukufinyelela kwazo kukhula.
Okufana nse ku-Adwords kufana negama elingukhiye negama noma ibinzana. Uma abantu besesha lelo gama ngqo noma umusho, isikhangiso sizovezwa salowo mushwana ngqo. Amagama angukhiye afanayo anezinga eliphezulu lokuchofoza. Nokho, ungase ungatholi ukuchofoza okuningi noma okuvelayo uma usebenzisa ukufanisa ibinzana. Kodwa, maningi amathuba okuthi avele uma umuntu esesha umkhiqizo noma igama elingukhiye elihlobene nomkhiqizo wakho.
Uma kukhulunywa ngokufana kwegama elingukhiye ku-Adwords, ukusebenzisa uhlobo oluqondile lokufanisa kuwukubheja okuyingozi. Nakuba kungase kube indlela ephumelelayo yokwandisa ukubonakala kwewebhusayithi yakho kanye nethrafikhi, futhi kungabangela iwebhusayithi yakho ukuthi ithole izinhlawulo ezivela ku-Google. Ngakho-ke kubalulekile ukuhlola ngokucophelela iphrofayela yakho ye-backlink. Kungenjalo, ungabonakala njengodlala imiphumela yenjini yokusesha. Kufanele usebenzise igama elingukhiye lokufanisa ncamashi lapho kufaneleka.
Enye yezindlela ezinhle kakhulu zokwandisa ukukhomba kabusha kwakho ngomkhankaso we-Adwords ukuhlukanisa izethameli zakho.. Ngokuhlukanisa izivakashi zewebhusayithi yakho ngokwezibalo zabantu, ungaqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kulabo abathanda imikhiqizo yakho. Ungakwazi ngisho nokuhlukanisa izivakashi zakho ngezwe, ubulili, iminyaka yobudala, nezinye izici zokwandisa imiphumela yakho. Nawu umhlahlandlela wokuhlukanisa izivakashi zewebhusayithi yakho ukuze zimakethwe kabusha nge-Adwords.
Ukuphinda uqondise ngemikhankaso ye-Adwords kungasetshenziswa ezinhlotsheni ezihlukene zamawebhusayithi nezinhlelo zokusebenza zeselula. Ngokungafani nokumaketha kabusha ezinkundleni zokuxhumana, i-dynamic retargeting isebenzisa amagama angukhiye aseshweni esikhundleni sewebhusayithi evakashelwe. Imikhankaso yokukhomba kabusha ingaqhutshwa ngokushintshana kanye naphakathi. Kodwa ngaphambi kokusebenzisa le nqubo, qiniseka ukuthi ufunda mayelana nezinqubo ezihamba phambili zalolu hlobo lokukhangisa. Ungathuthukisa amanani akho okuguqulwa futhi ukhuphule i-ROI yakho ngokulandela lezi zindlela ezihamba phambili.
Ukusebenzisa ukukhomba kabusha nge-Adwords ngezinkundla zokuxhumana kuyindlela ephumelelayo yokuxhumana namakhasimende amanje nangase abe khona. I-Facebook iyindlela enhle yokwakha abalandeli bakho, kuyilapho i-Twitter inamaphesenti angaphezu kwamashumi ayisikhombisa ezivakashi zayo zanyanga zonke zihamba. Ngakho qiniseka ukuthi izikhangiso zakho ziphendula abasebenzisi beselula. Ukuphinda uqondise nge-Adwords kuzokusiza ukuthi ubambe ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende akhokhayo.
Kufanele futhi uqonde izinhlobo ezihlukene zamamodeli wokubhida we-Adwords. Ukubhida kwe-CPC kukusiza ukuthi uthuthukise ukuguqulwa kwakho, ngenkathi ukulandelela ukuguqulwa okunamandla kucindezela okuvelayo. Kubalulekile ukukhetha imodeli efanele ngokusekelwe ezinhlosweni zakho ezithile. Khumbula ukuthi inkundla yesikhangiso ngayinye isebenza ngendlela ehlukile. Ngakho-ke, kufanele ukhethe leyo enengqondo kuma-KPI akho nesabelomali. Qiniseka ukuthi uyawazi amamodeli ahlukene wokubhida ukuze ulungiselele imikhankaso yakho ngokufanele.
Isu lokuphinda uqondise iwebhu likuvumela ukuthi uthumele izikhangiso kubasebenzisi abangaziwa ngokusekelwe emlandweni wabo wokuphequlula iwebhu. Le ndlela ikuvumela ukuthi ubonise izikhangiso ezihambisana nemikhiqizo izivakashi eziyibukile esikhathini esidlule. Ngokusebenzisa i-imeyili ukumaketha kabusha, ungathumela futhi izikhangiso ezinqoleni ezilahliwe. Uma ungumuntu osanda kuhlanganyela ekukhangiseni, I-Google Adwords iyindawo enhle yokuqala. Ukuphinda uqondise nge-Adwords kuyindlela esebenzayo yokuqinisekisa ukuthi izikhangiso zakho zibonwa abantu abaningi ngangokunokwenzeka.
Uma usetha isikhangiso, unezinketho eziningi. Ungakhetha ezinhlotsheni ezahlukahlukene zezandiso zesikhangiso, kuye ngezinhloso zakho. Abakhangisi abaningi bakhetha ukusebenzisa izandiso zemilayezo ukuze babandakanye abangaba amakhasimende. Kulula ukuzimisa futhi zisebenze ngohlelo. Lezi zandiso ziyefana nezandiso zomlayezo kanye nezandiso zekholi. Isifundo se-Google sizokuhambisa enqubweni yokusetha izandiso zohlelo lokusebenza. Uma unemibuzo noma ungathanda ukwazi okwengeziwe, ungaxhumana ne-Google ngokuqondile.
Isandiso se-Sitelink simahhala futhi senza ababukeli bakho bashayele ibhizinisi lakho. Ungaphinda ukhethe Isandiso Socingo, okuvumela ababukeli ukuthi bashayele isikhangiso. Lolu hlobo lwesandiso sesikhangiso luvumela ulwazi olwengeziwe mayelana nemikhiqizo namasevisi enkampani. Ekugcineni, ikuvumela ukuthi wenze ukuthengisa okwengeziwe. Kodwa, ngaphambi kokuthi uqale ukusebenzisa lezi zandiso zesikhangiso, udinga ukunquma ukuthi zilungele ibhizinisi lakho.
Ngenkathi izandiso zesikhangiso zinganyusa amanani okuchofoza, bangaphinda bakhulise usayizi wesikhangiso sakho nokuvelela. Esikhundleni salokho, isikhangiso eside kungenzeka sichofozwe futhi sizoletha ithrafikhi eyengeziwe. Ukwengeza, ukusebenzisa isandiso sesikhangiso kungakusiza ukuthi uhlukanise ibhizinisi lakho nezimbangi. Futhi, kuyilapho izandiso zezikhangiso zivame ukusetshenziswa kancane, bangathuthukisa ukusebenza komkhankaso wakho we-Google Adwords.
Enye indlela yokusebenzisa izandiso zentengo ze-Adwords ukufaka ulwazi olwengeziwe mayelana nemikhiqizo namasevisi owathengisayo. Kungumqondo omuhle ukuxhuma emikhiqizweni namasevisi ahlobene namagama angukhiye eqenjini lakho lesikhangiso, njengoba kwandisa amathuba akho okuthola ukuguqulwa emakhasini okufikela okuchofoza ngemva kokuchofoza. Nokho, uma isikhangiso sakho singafaneleki, abasebenzisi bazodlulela kwesinye isikhangiso esingakhulumi nezidingo zabo.
Izandiso Zokuxhumana zingesinye isandiso esidumile se-Google AdWords. Zivela emibuzweni ethile nasekuseshweni futhi zinikeza amakhasimende angaba khona izinketho ezengeziwe zokuxhumana, njengekheli le-imeyili. Lezi zandiso ziklanyelwe ukuba zibe izixazululo ezilula zokukhiqiza umthofu futhi zixhumanise amakhasimende angaba khona namabhizinisi. Uma iklayenti lichofoza isandiso sokuxhumana, zizoqondiswa kuwebhusayithi yebhizinisi lakho lapho zingacela khona ulwazi olwengeziwe mayelana nomkhiqizo noma isevisi.
