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Kunezindlela ezahlukahlukene zokusetha i-akhawunti yakho ye-Adwords. Kuye ngezinjongo zakho, ungasebenzisa esinye salezi zakhiwo ezilandelayo: Umgomo womkhankaso, Uhlelo lokubhida, kanye Nezindleko. Ukuhlola ukuhlukaniswa nakho kuyinketho. Uma ususungule ifomethi engcono kakhulu yomkhankaso wakho, sekuyisikhathi sokunquma ukuthi ungasebenzisa kanjani ibhajethi yakho yokukhangisa. Kufakwe ohlwini ngezansi amanye amathiphu angakusiza ukuthi uqalise. Ukudala imikhankaso ephumelela kakhulu, funda lo mhlahlandlela.
Izindleko ze-Adwords ziyahlukahluka kuye ngokuguquguquka okuningana. Izindleko ezimaphakathi ziseduze $1 ku $5 ngokuchofoza ngakunye, kuyilapho izindleko Zenethiwekhi Yokubonisa ziphansi kakhulu. Amanye amagama angukhiye abiza kakhulu kunamanye, futhi ukuncintisana phakathi kwemakethe nakho kuthinta izindleko. Amagama angukhiye e-Adwords abiza kakhulu avame ukubiza kakhulu kunesilinganiso, futhi ngokuvamile ingeyezimakethe ezincintisana kakhulu, njengezimboni zomthetho nezomshwalense. Nokho, ngisho nezindleko eziphakeme, I-Adwords iseyindlela enhle kakhulu yokumaketha ibhizinisi lakho ku-inthanethi.
Nakuba i-CPC inganikezi ukuqonda okuningi iyodwa, kuyisiqalo esihle sokuqonda izindleko ze-Adwords. Enye imethrikhi ewusizo yi-CPM, noma okuvelayo kwezindleko eziyinkulungwane. Le metric ikunikeza umbono wokuthi uchitha malini ekukhangiseni, futhi iwusizo kuyo yomibili imikhankaso ye-CPC ne-CPM. Ukuvela komkhiqizo kubalulekile ekusunguleni umkhankaso wokumaketha wesikhathi eside.
Izindleko ze-Adwords ziyisamba sezindleko zakho ngokuchofoza ngakunye (CPC) kanye nezindleko zokuvelayo eziyinkulungwane (CPM). Leli nani alibandakanyi ezinye izindleko, njengokusingathwa kwewebhusayithi yakho, kodwa imele isabelomali sakho esiphelele. Ukusetha ibhajethi yansuku zonke kanye nebhidi ephezulu kungakusiza ulawule izindleko zakho. Ungase futhi usethe amabhidi egameni elingukhiye noma ileveli yeqembu lesikhangiso. Amanye amamethrikhi awusizo ongawagada afaka phakathi indawo emaphakathi, okukutshela ukuthi isikhangiso sakho sima kanjani phakathi kwazo zonke ezinye izikhangiso. Uma ungaqiniseki ngendlela yokusetha amabhidi akho, ungasebenzisa imininingwane yeNdali ukuze ubone ukuthi abanye abakhangisi bakhokha malini.
Ngaphezu kwesabelomali sakho, ukukala kwakho kwekhwalithi nakho kuthinta izindleko ze-Adwords. I-Google ibala izindleko zomkhankaso we-Adwords ngokusekelwe enanini labakhangisi abanezikhangiso zegama elingukhiye elithile. Isilinganiso sakho sekhwalithi siphezulu, izindleko eziphansi ngokuchofoza ngakunye zizoba. Ngokwesinye isandla, uma isilinganiso sakho sekhwalithi singesihle, uzokhokha kakhulu kunomncintiswano wakho. Ngakho, kubalulekile ukuqonda ibhajethi yakho ye-Adwords ukuze uhlale ngaphakathi kwayo futhi ubone imiphumela emihle.
Izinguquko kusistimu yokubhida kanye nesistimu yokufanisa ku-Adwords inabagxeki abaningi abaklolodelayo ku-Google. Ngaphambilini, umkhangisi wochungechunge lwamahhotela angabhida egameni “ihhotela,” eqinisekisa ukuthi isikhangiso sakhe sizovela phezulu kwe-SERPs. Futhi kwakusho ukuthi izikhangiso zabo zizovela emishwaneni equkethe igama “ihhotela.” Lokhu kwakwaziwa njengokufana okubanzi. Kodwa manje, ngezinguquko ze-Google, lezi zinhlelo ezimbili azisahlukene kangako.
Kunamasu amaningana atholakalayo okwandisa ukuchofoza kwakho ngaphakathi kwebhajethi. Lawa maqhinga alungile uma ufuna ukukhulisa izinga lakho lokuguqulwa futhi uthole ivolumu eyengeziwe. Kodwa qaphela ukuthi uhlobo ngalunye lwesu lokubhida linezinzuzo zalo. Uhlu olungezansi yizinhlobo ezintathu eziyinhloko zezinhlelo zokubhida kanye nezinzuzo zazo. Uma umusha ku-Adwords, inketho yakho engcono kakhulu ukuzama isu Lokukhulisa Ukuguqulwa, elungisa ngokuzenzakalelayo amabhidi ukuze kwandiswe ukuguqulwa.
Amasu amabhidi azenzakalelayo akhipha ukuqagela ekukhangisweni okukhokhelwayo, kodwa usengathola imiphumela engcono ngezindlela ezenziwa ngesandla. Ibhidi yinani ozimisele ukulikhokhela ngegama elingukhiye elithile. Kodwa khumbula ukuthi ibhidi ayinqumi izinga lakho; I-Google ayifuni ukunikeza indawo ephezulu kumuntu osebenzisa imali eningi ngegama elingukhiye. Kungakho udinga ukufunda ngohlelo lwendali ngaphambi kokulusebenzisa.
Ukubhida mathupha kukuvumela ukuthi ulawule inani lebhidi yesikhangiso ngasinye. Ungasebenzisa Uhlelo Lokubhida ukuze unciphise isabelomali sakho lapho izikhangiso zingenzi kahle. Ngokwesibonelo, uma umkhiqizo wakho uthandwa kakhulu, ungase ufune ukusebenzisa okufanayo okubanzi esikhundleni sokufanisa ncamashi. Ukufanisa okubanzi kuyindlela engcono yokusesha okuvamile, kodwa izokubiza kancane. Kungenjalo, ungakhetha ukufana okuqondile noma ukufanisa ibinzana.
Kunezindlela ezimbalwa zokusetha umgomo womkhankaso ku-Google Adwords. Ungasetha ibhajethi yansuku zonke, okulingana nokutshalwa kwezimali komkhankaso wakho wanyanga zonke. Bese, hlukanisa leyo nombolo ngenani lezinsuku enyangeni. Uma usunqume ibhajethi yakho yansuku zonke, ungasetha isu lakho lokubhida ngokufanele. Ngaphezu kwalokho, imigomo yomkhankaso ingasethelwa izinhlobo ezahlukene zethrafikhi. Kuye ngezinjongo zomkhankaso wakho, ungakhetha ukukhomba izindawo ezithile noma izethameli ezithile.
Umgomo womkhankaso uyisici esibalulekile sawo wonke umkhankaso. Umgomo kufanele uchaze ngokucacile ukuthi yini okufanele ishintshwe ukuze umkhankaso uphumelele. Kufanele ibe mfushane ngangokunokwenzeka, futhi kufanele ibhalwe ngendlela yokuthi bonke ababambe iqhaza emkhankasweni bayiqonde. Umgomo kufanele futhi ube oqondile, okufinyelelekayo, futhi namaqiniso. Lokhu kusiza ekunqumeni izinsiza ezidingekayo ukuze kufezwe lowo mgomo. Ukusebenzisa amathiyori woshintsho, ungabeka imigomo engokoqobo yomkhankaso wakho.
Kunezinyathelo ezimbili eziyisisekelo zokuhlukanisa-ukuhlola izikhangiso zakho ku-Adwords ye-Google. Okokuqala, udinga ukudala izikhangiso ezimbili ezihlukene futhi uzifake eqenjini lakho lesikhangiso. Bese, uzofuna ukuchofoza ngakunye ukuze ubone ukuthi iyiphi eyenza kangcono. Ungabona ukuthi iyiphi inguqulo yesikhangiso sakho esebenza kangcono. Ukwenza ukuhlolwa kokuhlukaniswa kuphumelele ngangokunokwenzeka, landela izinyathelo ezingezansi.
Dala amasethi amabili ezikhangiso ahlukene bese usetha isabelomali sesikhangiso ngasinye. Isikhangiso esisodwa sizobiza kancane, kuyilapho enye izobiza ngaphezulu. Ukunquma ibhajethi yakho yesikhangiso, ungasebenzisa isibali sebhajethi yomkhankaso. Ngoba ukuhlolwa kokuhlukaniswa kuyabiza, uzogcina ulahlekelwe yimali, kodwa uzokwazi futhi uma izikhangiso zakho ziyasebenza. Uma amasethi amabili ezikhangiso afana, qiniseka ukuthi ulungisa ibhajethi yakho ngendlela efanele.
Ngemuva kokuthi ukhethe amaqembu amabili ezikhangiso, khetha leyo engase ikhiqize inombolo ephezulu yokuchofoza. I-Google izokutshela ukuthi iyiphi ephumelela kakhulu. Uma isikhangiso sakho sokuqala sithola ukuchofoza okuningi, khona-ke kuwuphawu oluhle. Kodwa iqembu lesibili lesikhangiso linezinga eliphansi lokuchofoza. Uzofuna ukwehlisa ibhidi yakho uma ulindele ukubona i-CTR ephezulu kakhulu esuka kwelinye iqembu lesikhangiso. Ngale ndlela, ungahlola umthelela wezikhangiso zakho ekuguquleni kwakho.
Enye indlela yokuhlukanisa izikhangiso ze-Facebook ngokuhlela umkhankaso wakho osuvele ukhona. Ukwenza lokhu, hlela amasethi ezikhangiso zakho bese ukhetha inkinobho yokuhlukanisa. I-Facebook izodala ngokuzenzakalelayo isethi yesikhangiso esisha nezinguquko bese ibuyisela esokuqala. Ukuhlolwa kokuhlukanisa kuzosebenza uze uhlele ukuthi kume. Uma ukuhlolwa kwakho kokuhlukaniswa kuphumelele, kufanele uqhubeke nomkhankaso ngemiphumela yokuhlolwa kwakho. Ungase ufune ukuhlukanisa izikhangiso zibe imikhankaso emibili noma emithathu ehlukene.
Ukukhangisa kwenjini yokusesha kuyindlela engabizi kakhulu yokufinyelela amathemba alungile ngesikhathi esifanele. Iphinde inikeze ukulandelela okwengeziwe, okukuvumela ukuthi unqume ukuthi yiziphi izikhangiso noma amagama okusesha aholele ekuthengisweni. Nokho, abathengisi kumele bazi ukuthi bangayandisa kanjani i-ROI ngokukhetha amagama angukhiye alungile, ukwaba isabelomali esifanele kanye namasu okulungisa njengoba kudingeka. Lesi sihloko sixoxa ngezinto ezibalulekile okufanele uzikhumbule ukuze ukwandise i-ROI nge-Adwords. Qhubeka ufunde ukuze ufunde kabanzi.
Lapho ubala i-ROI ye-Adwords, kubalulekile ukukhumbula ukuthi ukuchofoza kwewebhusayithi akuhumushi ngaso sonke isikhathi ekuthengisweni. Uzodinga ukulandelela ukuguqulwa ukuze ubale i-ROI ye-Adwords. Lokhu kungenziwa ngokusebenzisa izingcingo zezingcingo, kanye nokulandelela kuze kube yilapho isivakashi sifika ekugcineni “Ngiyabonga” ikhasi. Njenganoma yimuphi umkhankaso wokumaketha, i-ROI izoncika ekutheni zingaki izivakashi ezihanjiswa izikhangiso zakho kuwebhusayithi yakho. Ukwenza lokhu, kufanele ukhethe amagama angukhiye ngenhloso yokuthenga.
Ukuze uthuthukise i-ROI yakho ye-Adwords, cabanga ukwengeza izandiso ezikhangisweni zakho. Ukusebenzisa izandiso zekhasi lokubikezela kuzokusiza ukuthi uhehe izivakashi eziqondiswe kakhulu. Ngaphezu kwesandiso segama elingukhiye, ungasebenzisa futhi ama-callout noma izandiso zendawo. Lokhu kwengeza inkinobho yokushaya bukhoma kuwebhusayithi yakho. Ungakwazi futhi ukusebenzisa izibuyekezo nezixhumanisi zesayithi ukuze uqondise abantu emakhasini ahlobene. Kufanele uhlole izinketho ezahlukene ngaphambi kokulungisa ezifanele. Uma ufuna ukukhulisa i-ROI, qiniseka ukuhlola konke.
I-Google Analytics ikuvumela ukuthi umake ngokuzenzakalelayo imikhankaso ye-Adwords ngokumaka okuzenzakalelayo. Imibiko izokubonisa i-ROI yemikhankaso ye-Adwords. Kufanele futhi ungenise idatha yakho yezindleko kusuka ezinsizeni zokumaketha ezikhokhelwayo ku-Google Analytics ukuze ugade ukusebenza kwazo. Ukwenza lokhu kuzokusiza ukuthi uqaphe izindleko zakho zokukhangisa, imali engenayo kanye ne-ROI. Lolu lwazi luzokuvumela ukuthi wenze izinqumo ezingcono zokuthi ungayitshala kuphi imali yakho. Futhi lokhu kuyisiqalo nje. Ungakwazi ukulandelela kalula i-ROI ye-Adwords ngokulandela le mihlahlandlela.
