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Ukuze uthuthukise izinga lakho lokuchofoza, thuthukisa ikhasi lakho lokubikezela isikhangiso futhi udale ama-SKAG, okuyizincazelo ezimfushane zalokho ofuna abantu bakwenze uma bechofoza esikhangisweni sakho. Uma ufuna ukukhulisa izinga lokuchofoza, zama ukubhida ngamagama angukhiye anophawu lokuhweba. Ngale ndlela, uzothola izinga eliphezulu lokuchofoza esikhangisweni sakho. Leli su alisebenzi nje kuphela, futhi kuyabiza.
Ngezikhangiso ze-Google, ungafinyelela izethameli eziningi futhi ushayele imikhondo yekhwalithi ephezulu kuwebhusayithi yakho. Kodwa iyiphi indlela engcono kakhulu yokuthuthukisa ikhasi lakho lokubikezela le-Adwords? Nawa amanye amathiphu:
Ukuqala, qiniseka ukuthi ikhasi lakho lokubikezela liyaphendula. Nakuba kungase kubonakale kuwumsebenzi olula, ukuthuthukisa ikhasi lakho kudinga umzamo omkhulu. Ezimweni eziningi, amakhasi okufika asebenzisa kakhulu izinsiza futhi adinga usizo lomklami wezithombe, unjiniyela, nezinye izinsiza ze-IT. Indawo yokubamba iwukucatshangelwa okubalulekile, njengoba abakhangisi abaningi be-AdWords bethumela ithrafikhi yabo ye-PPC ekhasini labo lasekhaya – i-no-cha enkulu ekwenzeni izinga lokuguqulwa.
Ukuze uthuthukise ukusebenziseka kwekhasi lakho, faka uhlu lobufakazi namagama amaklayenti ezinkampani. Ukufaka lolu lwazi kusiza izivakashi ukuthi zithembe ibhizinisi lakho. Qiniseka ukuthi umklamo uhlanzekile futhi uchwepheshe. Futhi, qiniseka ukuthi isihloko sakho sifana nekhophi esikhangisweni sakho. Isihloko esihle singathinta umugqa wakho ongezansi 30%. Qiniseka ukuthi ikhasi lakho lokubikezela kulula ukulizulazula, futhi, nokuqukethwe kwakho nokubizela esenzweni okufanayo.
Khomba ikhasi lakho lokubikezela kuzithameli oziqondise. Kufanele ufake amagama angukhiye we-SEO aholele kusesho lwangempela kunhlokweni. Lokhu kuzokwenza ikhasi lakho lihambisane kakhulu nenhloso yomsebenzisi, futhi wehlise I-Cost yakho Ngokuchofoza ngakunye (CPC). Ngaphezu kokuthuthukisa umkhankaso wakho wokukhangisa we-Adwords, isipiliyoni sekhasi lokufika kufanele sijabulise iso. Uma kungenjalo, abavakashi bazogxuma. Indlela engcono kakhulu yokwandisa ukuguqulwa ukuthuthukisa ikhasi lakho lokubikezela ukuze uthole izethameli ezithile oziqondise.
Amazinga aphezulu okuchofoza awawona ngaso sonke isikhathi uphawu oluhle. Uma ungaqondile amagama angukhiye alungile, kungenzeka ukuthi umosha imali. Ukuze ugweme lokhu, kufanele uhlole yonke into esikhangisweni sakho. Ukuqinisekisa ukuthi izikhangiso zakho ezikhokhelwayo zifanelekile, kufanele wenze ucwaningo lwegama elingukhiye. Ngokwenza kanjalo, ungenza isiqiniseko sokuthi izikhangiso zakho ezikhokhelwayo zizoba usizo kumakhasimende akho.
Ungathola izinga lokuchofoza lomncintiswano wakho ngokuhlaziya ikhophi yesikhangiso sakho. Umbiko we-Google Adwords uyatholakala kulo mkhankaso, i-akhawunti, kanye nezinga leqembu lesikhangiso. Ihlinzeka ngolwazi lokuthi abanye abakhangisi bakhangisani ngemishwana yamagama angukhiye. Lokhu kuhlanganisa ukwabelana okuvelayo kanye no-Chofoza ukwabelana. Ngaphandle kwalokho, ibonisa amanye amamethrikhi anentshisekelo afana nokuvela komncintiswano wakho nomthelela wawo ekusebenzeni kwakho.
Ukudala ama-SKAG emikhankaso ye-Adwords kungenye yezindlela ezinhle kakhulu zokwandisa i-CTR yesikhangiso sakho futhi ukhiqize ithrafikhi. Izikhangiso kufanele zihambisane nethemu losesho lomsebenzisi. Ngokwesibonelo, uma umuntu esesha “izimoto,” isikhangiso sakho cishe sizoboniswa kubo. Amagama angukhiye we-generic short-tail, nokho, ingase ingasebenzi ekushayeleni ithrafikhi. Uma ufuna ukukhulisa i-CTR yakho, sebenzisa amagama okusesha afana namagama akho angukhiye.
Ngokuvamile, Ama-SKAG aqukethe igama elingukhiye elilodwa noma ibinzana eqenjini lesikhangiso. Uma izikhangiso zakho zingaqondile amagama angukhiye anomsila omude, sebenzisa izinhlobo eziningi zokufanisa zegama elingukhiye elifanayo. Lokhu kungenxa yokuthi eminye imibuzo yosesho inomsila omude kunamagama akho angukhiye. Ungakwazi ukwenza ngcono ama-SKAG akho ngokubuyekeza imibiko yetemu lokusesha. Ungaphinda uzame ukwenza i-SKAG entsha ukuze uqondise okusha, amagama angukhiye anomsila omude.
Umgomo uwukukhulisa i-CTR ne-QS yesikhangiso sakho. Lokhu kufinyelelwa ngokukhetha amagama angukhiye ahlobene kakhulu nokukhulisa amathuba okuthi umthengi achofoze isikhangiso sakho.. I-Google izobheka izikhangiso ezinama-CTR aphezulu njengezifaneleka kakhulu futhi zihehe, okuzokwenza ngcono amathuba abo okubonwa. Lezi zikhangiso zingaphumela ekuthengisweni okuphezulu nemiholweni yakho. Dala ama-SKAG e-Adwords namuhla ukuze uthuthukise ukusebenza kwesikhangiso sakho!
Ukudala ama-SKAG emikhankaso ye-Adwords kuyindlela elula yokuthuthukisa ukusebenza kahle okuphelele komkhankaso wakho wesikhangiso nokulawula ibhajethi yakho. Ihlinzeka nge-CTR ephezulu kanye nekhwalithi engcono kakhulu kunamanye amasu. Futhi ngenxa yokuthi icacile futhi isebenza ngempumelelo, Ama-SKAG alungele ukuthuthukisa izikhangiso zakho. Uma usuphumelele ubuciko bokudala i-SKAG, ibhizinisi lakho lizobe lisendleleni yokukhulisa imali engenayo nokulawula ukusebenzisa kwakho imali!
Kunomugqa omuhle phakathi kokusebenzisa uphawu lwakho lokuthengisa kukhophi yakho yesikhangiso kanye nebhidi kumagama angukhiye anophawu lokuhweba ku-Adwords. Yize kunezimo lapho ungasebenzisa khona amagama angukhiye anophawu lwentengiso kukhophi yakho yesikhangiso ngaphandle kokwephula inqubomgomo yophawu lokuhweba., kungcono ukuqhela kulo mkhuba. Uma izimbangi zakho zithenda ngamagama angukhiye anophawu lokuhweba, qiniseka ukuthi uqapha umsebenzi wabo ku-Adwords futhi usebenzise amasu aphilayo nakhokhelwayo ukuze unciphise umthelela wezikhangiso zabo.
Ukusebenzisa umphathi we-akhawunti ozinikezele kungenye yezindlela zokuphusha isicelo sakho futhi wandise amathuba okuphumelela. Ngenkathi ukubhida kumagama angukhiye anophawu lokuhweba kungase kwenyuse i-CPC yakho, kungasiza ibhizinisi lakho ngaphezu kokulilimaza. Ukusebenzisa amathuluzi ocwaningo kuzokuvumela ukuthi unqume amabhidi wegama elingukhiye angcono kakhulu. Lawa mathuluzi asebenziseka kalula futhi azokukhombisa ukuthi igama elingukhiye ngalinye linethrafikhi engakanani. Lapho uwasebenzisa ukuze uthole amagama angukhiye alungile, bazokwazisa futhi ukuthi kufanele ubhide kancane kunalokho okufanele.
Isinyathelo sokuqala sokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords ukuhlola ukuthi umuntu oqhudelana naye ulubhalisile yini uphawu lokuhweba ezweni lapho isikhangiso siboniswa khona.. Uma ungakwenzi, ungakwazi njalo ukuhambisa isikhalazo sophawu lokuhweba ku-Google. Uma lowo oqhudelana naye engazange, uzogcina ukhokha izindleko eziphakeme kakhulu ngokuchofoza ngakunye. Ngaphezu kwalokho, oqhudelana naye angase angazi ukuthi abiza amagama angukhiye anophawu lokuhweba, okungaholela emiphumeleni emibi ebhizinisini labo.
Icala lakamuva phakathi kwe-Hearthware ne-Morningware ligqamisa ubungozi bokubhida kumagama angukhiye anophawu lwentengiso ku-Adwords.. Ukusebenzisa amagama angukhiye anophawu lokuhweba ukukhangisa kungaba isu eliyingozi, njengoba ungase ubekwe icala lokwephula uphawu lokuhweba. INkantolo Yobulungisa YaseYurophu yakhipha isinqumo ngokumelene ne-LV, esho ukuthi inqubomgomo ye-Google ayizange yephule umthetho wezimpawu zokuhweba. Nokho, inqume ukuthi izinkampani zingabhida ngezimpawu zokuhweba ezincintisana nazo uma zenza ukudalulwa okudingekayo.
Uma ufuna ukwazi ukuthi izikhangiso zakho zikhiqiza ukuthengisa, udinga ukusetha ukulandelela ukuguqulwa kwe-Adwords. Lesi sinyathelo esilula sizokwenza ukwazi ukubona ukuthi zingaki izivakashi eziguqule zaba amakhasimende. Ungakwazi futhi ukusetha ukulandelela ukuguqulwa kwamaqembu ezikhangiso nomkhankaso. Nazi ezinye izinyathelo okufanele uzilandele. Ukuqala, setha ikhodi yokulandelela yezikhangiso zakho. Bese, engeza umaka wokulandelela ukuguqulwa esikhangisweni sakho.
Ungakwazi ukulandelela izinhlobo ezahlukene zokuguqulwa, kuhlanganise nezingcingo, ukuthenga, okulandwayo kohlelo lokusebenza, ukubhaliswa kwencwadi yezindaba, futhi nokuningi. Ukukhetha umthombo olungile wokulandelela ukuguqulwa kuyisinyathelo sokuqala sokusetha ukulandela kwakho ukuguqulwa. Uma usukhethile umsebenzi ozowulandelela, ungakwazi ukubala ROI (ukubuyisela ekutshalweni kwezimali) emikhankasweni yezikhangiso zakho. Lokhu kubalwa ngokuhlukanisa imali engenayo ekhiqizwa izikhangiso ngezindleko zezimpahla ezithengisiwe.
Uma usunqume ukusetha ukulandelela ukuguqulwa kwe-Adwords, uzodinga ukufaka i-id yokuguqula, ilebula, kanye nenani. Uma ufuna ukulandelela ukuthengisa ngomkhankaso, ungase futhi usethe ukumaketha kabusha ngokusebenzisa amazwibela womhlaba. Uma usumise lokhu, uzokwazi ukukala ukuthi yiziphi izikhangiso eziletha amakhasimende amaningi. Ungabona ukuthi bangaki abantu abachofoza esikhangisweni sakho futhi uma beguqukile.
Uma usuyimisile imodeli yesichasiso, unganquma ukuthi yiziphi izenzo ezicuphe imiphumela oyifunayo. Ngokusetha usuku lokuthi ukuguqulwa kwenzeke, ungabona ukuthi zingaki izivakashi eziguqule ngenxa yesikhangiso. Okokuguqulwa kokubuka, ungakhetha inani eliphezulu lezinsuku ngemuva kokubonwa kwesikhangiso. Ukuze uthole ukuguqulwa okubandakanya iwebhusayithi vakashela, I-Smart Bidding izothuthukisa amasu ebhidi ngokusekelwe kumodeli yesichasiso oyikhethayo.
