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Ukuze wenze okuningi ngomkhankaso wakho we-AdWords, kufanele ugxile ekuletheni amakhasimende akhokha kakhulu, ukungena, kanye nabathengi. Ngokwesibonelo, umkhankaso A ungaletha 10 ukuhola nomkhankaso B ungaletha imikhondo emihlanu nekhasimende elilodwa, kodwa inani le-oda elimaphakathi lizoba phezulu kuMkhankaso A. Ngakho, kubalulekile ukusetha ibhidi yakho enkulu futhi uqondise i-CPC ephezulu ukuze uthole i-ROI ehamba phambili. Kufakwe ohlwini ngezansi amanye amathiphu okuthuthukisa umkhankaso wakho we-AdWords ukuze uqinisekise ukuthi uzokhiqiza imiphumela engcono kakhulu yebhizinisi lakho.
CPC (izindleko ngokuchofoza ngakunye) ku-Google Adwords iyahlukahluka kusuka kwedola elilodwa kuya kwamabili, kodwa kungaba phezulu njengoba $50. Ngenkathi ukuchofoza kungabiza kakhulu, lezi zindleko akudingeki zibe phezulu kangangokuthi abanikazi bamabhizinisi amancane abaningi bangakwazi ukufinyelela kuzo. Ukukusiza ukuthi ugcine izindleko zisezingeni eliphansi, cabangela lawa macebiso. Sebenzisa amagama angukhiye omsila omude anevolumu yokusesha ephansi kanye nenhloso yokusesha ecacile. Amagama angukhiye engeziwe azoheha amabhidi amaningi.
Izindleko zokuchofoza ngakunye ngokuvamile zinqunywa izici ezimbalwa, okuhlanganisa indawo yesikhangiso kanye nenani labaqhudelana nabo. Uma imboni inokuncintisana kakhulu, i-CPC izoba phezulu. Kwezinye izimo, ungakwazi ukwehlisa izindleko ze-CPC ngokubhuka amanani amakhulu ezikhangiso. Okokugcina, khumbula ukuthi i-CPC inqunywa izici ezimbalwa, njengenani lokuncintisana embonini, ukubaluleka kwewebhusayithi, kanye nomthamo wezikhangiso.
Ngaphezu kokwehlisa i-CPC yakho, ungakwazi futhi ukuthuthukisa umuzwa wesikhangiso ngokusebenzisa izandiso nokuthuthukisa ukuguqulwa kwekhasi lokubikezela. U-Marta Turek uchaze amathiphu ambalwa angakusiza wehlise izindleko zakho ngokuchofoza ngakunye. Ungagcina ithani lemali ngenkathi usathola ukuchayeka kanye nemayela lomkhiqizo. Ayikho indlela yomlingo yokwehlisa i-CPC ku-AdWords, kodwa ungathatha lawa macebiso ukuze uthuthukise umkhankaso wakho futhi wehlise izindleko ngokuchofoza ngakunye.
Ngenkathi izindleko nge-mille kuyindlela esebenzayo yokuqwashisa ngomkhiqizo nomkhiqizo, I-CPC ithathwa njengesebenza kangcono ekwenzeni imali. Umehluko phakathi kwe-CPC nezindleko ngokuchofoza ngakunye ungabonakala ezinhlotsheni zamabhizinisi nezinhlobo zemikhiqizo enikezwayo. Nakuba izinkampani zikagesi zingasebenzisa amakhulukhulu amadola ikhasimende ngalinye, imboni yomshwalense ingachitha amadola ambalwa ngokuchofoza ngakunye. Lokhu kokugcina kuyindlela enhle yokuthola izethameli ngaphandle kokuchitha amakhulu amadola ngokuchofoza ngakunye.
Ungashintsha ibhidi yakho ephezulu ku-Google Adwords ukuze uthuthukise izikhangiso zakho. Kunezindlela eziningana zokwenza lokhu, futhi kukhona amasu ongawasebenzisa azokwenza kube lula ukusebenzisa imali yakho ngobuhlakani. Lokhu kufaka phakathi isu eliphezulu lebhidi, I-ROAS eqondiwe, kanye nesu le-Maximus Conversion. Isu le-Maxime Conversions lilula kakhulu futhi livumela i-Google ukuthi isebenzise ibhajethi yakho yansuku zonke ngokugcwele.
Inani olibhidayo lizohluka ngokuya ngezinhloso zakho nesabelomali. Ngamanye amazwi, ungasetha ubuningi be-CPC ngokusekelwe kubhajethi yakho kanye nenombolo oyifunayo yokuguqulwa. Lokhu kulungele kangcono imikhankaso egxile ekuqwashiseni umkhiqizo, okungafezwa ngemikhankaso Yenethiwekhi Yosesho, I-Google Display Network, kanye Nokuthenga Okujwayelekile. Ukubhida mathupha kukuvumela ukuthi wenze ngendlela oyifisayo amabhidi akho, ikuvumela ukuthi usebenzise okuningi kumagama angukhiye athile noma ukubeka.
Ngendlela efanayo, ungase futhi usebenzise isu le-Maximum CPC ukuze ulungiselele umkhankaso wakho wokumaketha kabusha. Leli su lisebenzisa idatha yomlando namasiginali womongo ukuze lilungise ngokuzenzakalelayo i-Max CPC yakho ngokusekelwe kuthrafikhi yewebhusayithi yakho. Nakuba leli su lithanda ukwenza iphutha, iyasebenza ekwandiseni ukubonakala komkhiqizo kanye nokuqwashisa ngomkhiqizo omusha. Kungenjalo, ungasebenzisa amanye amasu asekelwe ekuguquleni azoshayela ithrafikhi efanele. Kodwa lawa maqhinga akuwona awo wonke umuntu.
Ngaphezu kokusetha i-CPC yakho ephezulu, ungase futhi usebenzise isu lokubhida elibizwa ngokuthi Khulisa Ukuchofoza. Kuyindlela elula yokukhulisa i-ROI yakho ngokwandisa inani lethrafikhi oyitholayo. Futhi ngenxa yokuthi i-Google Adwords iyanda futhi yehlisa ngokuzenzakalelayo ibhidi yakho ngokusekelwe enanini lokuguqulwa, izoqinisekisa ukuthi isikhangiso sakho sithola ukuchayeka kakhulu. Uma usebenzisa I-Target Cost ngesenzo ngasinye sokubhida, kungcono ukukhetha i-CPA eqondiwe engaphansi kuka 80%.
Ukumaketha kwenjini yokusesha kumayelana nokusebenzisa amagama angukhiye alungile ukuze uthole imiphumela yosesho ehamba phambili. Ngaphandle kocwaningo lwegama elingukhiye, umkhankaso wakho wokukhangisa uzoba ukwehluleka futhi izimbangi zakho zizokufica. Ukuqinisekisa impumelelo yomkhankaso wakho wokukhangisa, udinga ukusebenzisa amathuluzi namasu akamuva, kufaka phakathi ucwaningo lwegama elingukhiye. Amagama angukhiye aphumelela kakhulu yilawo asetshenziswa izethameli zakho. Ithuluzi lamahhala lokucwaninga igama elingukhiye njenge-SEMrush lingakusiza ukuthi unqume ukuthi igama elingukhiye lidume kangakanani futhi ulinganise ukuthi mingaki imiphumela yosesho ezofakwa ohlwini ku-SERP.
Ukwenza ucwaningo lwamagama angukhiye, uzodinga ukuqoqa amagama angukhiye afanelekile. Ungakwenza lokhu ngamathuluzi amahhala afana ne-Google Keyword Planner, kodwa kuwumqondo omuhle ukusebenzisa amathuluzi akhokhelwayo uma ufuna idatha enemininingwane eyengeziwe. Amathuluzi wamagama angukhiye afana ne-Ubersuggest akuvumela ukuthi ukhiphe amagama angukhiye njenge-PDF futhi uwafunde ungaxhunyiwe ku-inthanethi. Faka amagama angukhiye owathandayo bese uchofoza “phakamisa” ukuze uthole iziphakamiso nedatha mayelana nezihloko zezindaba zakamuva, ukuncintisana nobunzima bokulinganisa lelo gama elingukhiye.
Uma usunohlu lwakho lwamagama angukhiye, kufanele uzibeke phambili bese ukhetha ukusesha okuthathu noma okuhlanu okudume kakhulu. Ungakwazi futhi ukunciphisa uhlu lwakho ngokwakha ikhalenda lokuqukethwe kanye nesu lokuhlela. Ucwaningo lwegama elingukhiye lungakusiza ukuthi uqonde izingqikithi ezivelayo ngaphakathi kwe-niche yakho. Uma usuzazi lezi, ungakha okuthunyelwe okusha nokuthunyelwe kwebhulogi okuhlobene nalezi zihloko. Indlela engcono kakhulu yokwandisa inzuzo evela kumkhankaso wakho we-Adwords ukugxila kumagama angukhiye ambalwa bese ukhetha afaneleka kakhulu kuzithameli zakho..
Ngaphezu kokuthola amagama angukhiye adume kakhulu, kufanele futhi usebenzise amathuluzi ukuze uhlonze izethameli zakho ozihlosile. Lawa mathuluzi angakusiza ukuthi uqondise izethameli zakho ngokuya ngezidingo nezintshisekelo zazo. Ngokwesibonelo, uma ibhizinisi lakho lithengisa izingubo, ungase ufune ukukhomba abesifazane abafuna izicathulo ezintsha, noma amadoda anentshisekelo yokuthenga izesekeli. Laba basebenzisi kungenzeka basebenzise imali eningi ezimpahleni nasezicathulweni. Ukusebenzisa amagama angukhiye, ungathola ukuthi laba bantu bafunani futhi wenze okuqukethwe okuhlobene.
Ngaphezu kokusebenzisa amathuluzi okucwaninga amagama angukhiye, abakhangisi bangabhida ngemibandela yophawu lokuhweba. Ngokwenza kanjalo, bakhulisa amathuba abo okuthola ukubekwa okuphezulu kwezikhangiso zabo emiphumeleni yosesho. Ukwengeza, ukubhida kumigomo ephawuliwe kuvumela izimbangi ukuthi zithenge izindawo ezifanele futhi zigweme izindleko eziphezulu ngokuchofoza ngakunye. Nakuba izimbangi ngokuvamile ngeke zikwazi ukubhida uphawu lokuhweba, bangase bazimisele ukwengeza amagama angukhiye angalungile.
Umkhuba wokubhida kumagama angukhiye anophawu lokuhweba uyinkinga. Ezinye izinkampani zinqume ukuthenga amagama angukhiye anezimpawu zokuhweba esikhundleni sokuthatha izinyathelo zomthetho. Ku 2012, Inkampani Rosetta Stone Ltd. ufake isimangalo sokwephula uphawu lokuhweba ngokumelene ne-Google, Inc. I-Google ishintshe uhlelo lwayo ukuze ivumele amabhidi kumagama anophawu lwentengiso 2004. Kusuka lapho, Ngaphezu kwe 20 izinkampani zivule amacala omthetho ngokumelene ne-Google, Inc.
Ngenkathi umthetho wophawu lokuhweba uxazululiwe ngamacala, akucaci ukuthi yini engenziwa esikhathini esizayo. Umyalelo ogunyazwe yinkantolo ungaphoqa izimbangi ukuthi zikhokhe ngaphezulu amagama angukhiye anophawu lokuhweba. Nokho, le ndlela ingaba nomthelela omubi emkhankasweni. Kuzodingeka futhi amabhidi angahambisani nevelu yophawu lokuhweba. Ngokulandela lezi ziqondiso, abakhangisi bangagwema ukumangalelwa ngokwephula uphawu lwentengiso.
Kubalulekile futhi ukuqaphela ukuthi ukusetshenziswa kwamagama emikhiqizo esiqhudelana nayo ekukhangiseni kungase futhi kufakwe kusigaba njengokwephulwa kwezimpawu zokuhweba.. Ukubhida ngamagama angukhiye anophawu lwentengiso ku-Adwords kuyingozi ngoba ungagcina usufuna amagama angukhiye anophawu lomuntu oncintisana naye.. Esimeni esinjalo, imbangi angabika umsebenzi ku-Google. Uma oqhudelana naye abika isikhangiso sakho, angase akuvimbele ekusebenziseni lelo gama lomkhiqizo.
Ukukhethwa kwamagama angukhiye kubalulekile ekuthuthukiseni umkhankaso. Ukusebenzisa umhleli wegama elingukhiye kumahhala futhi kungakusiza ukuthi unqume ibhajethi yakho nokuthi uzobhida malini. Khumbula ukuthi amagama angukhiye amade ngeke afane namagama okusesha, ngakho-ke gcina lokho engqondweni lapho udala isikhangiso sakho. Ukudala i-persona kubalulekile ekuqondeni imakethe yakho ohlosiwe kanye nokunquma amagama angukhiye angcono kakhulu omkhankaso wakho. Kuyasiza futhi ukwazi ukuthi ubani ozobuka isikhangiso sakho.
Ungaphinda uzame ukusebenzisa ukwabelana okubonakalayo okuqondiwe ukuze unqume izindleko ngokuchofoza ngakunye. Amaphesenti aphezulu ezithameli zakho, amabhidi akho azoba phezulu. Lokhu kuzokhulisa ukubonakala kwesikhangiso sakho futhi kungase kuholele ekuguquleni okwengeziwe. Nokho, kungenzeka ukuthi isikhangiso sakho sizothola ukuchofoza okungaphansi kwalokho okufunayo, kodwa uzobe ungenisa imali eyengeziwe. Uma usebenzisa Izikhangiso ze-Google ukukhuthaza iwebhusayithi yakho, cabanga ukusebenzisa ukwabelana okuvelayo okuqondiwe.
Ukwenza umkhankaso wokuthuthukisa ube lula, sebenzisa isici Sokuphatha Umsebenzi. Ungabela amalungu eqembu imisebenzi ehlukene yokuthuthukisa. Futhi ungagcina amathiphu ewusizo njengokuthi ungasebenzisa kanjani izandiso zesikhangiso. Thuthukisa isikhangiso sakho ngokusebenzisa okungenani 4 izandiso zesikhangiso. Lokhu kufaka phakathi izixhumanisi zewebhusayithi, callouts, namazwibela ahleliwe. Ungakwazi futhi ukudala isibuyekezo noma isandiso sephromoshini. Izandiso eziningi ozisebenzisayo, umkhankaso wakho uzoba yimpumelelo kakhulu.
Ukuthuthukisa umkhankaso we-Google Adwords kungaba inselele, kodwa kuyafaneleka uma ungakwazi ukuthuthukisa i-CTR futhi wehlise i-CPC. Ngokulandela lezi 7 izinyathelo, uzobe usendleleni yokuthola i-CPC ephezulu ne-CTR engcono yezikhangiso zakho. Maduze uzobona ukuthuthuka okukhulu ekusebenzeni kwemikhankaso yakho. Ungakhohlwa ukuthi ukuthuthukiswa komkhankaso oyimpumelelo kudinga ukuhlaziya okuvamile. Uma ungayilandeli imiphumela yakho, uzosala ujaha imiphumela yakudala efanayo.
