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To maximize the number of clicks your advertising campaign receives, you can try different types of keywords in AdWords. Inketho eyodwa ibizwa ngokuthi amagama angukhiye afanayo, okuqinisekisa ukuthi isikhangiso sakho sizovela uma abaseshi basebenzisa umusho ofanayo ngendlela efanayo. Ukusebenzisa igama elingukhiye lokufanisa kuzonciphisa kakhulu imali oyisebenzisayo i-PPC, kodwa kuzokwenza izikhangiso zakho zibe nzima ukuzibona.
Kubalulekile ukukhetha amagama angukhiye ahambisana nebhizinisi lakho nokuqukethwe. Lokhu kuzokwandisa amathuba akho okuguqulwa futhi kufake imali eningi ephaketheni lakho. Ngokwesibonelo, uma uyisitolo sezinsiza zezempilo, kufanele ucabangele amagama angukhiye ahlobene namavithamini, izithako, amakhambi, kanye namanye amakhambi emvelo. Akuwona wonke azokwenza umqondo ngomkhankaso wakho, ngakho-ke qiniseka ukuthi ucabanga ukuthi hlobo luni lwamakhasimende alufunayo ku-niche yakho.
Lapho ukhetha amagama angukhiye e-AdWords, cabangela inhloso yababukeli bakho. Khumbula ukuthi amagama angukhiye afaneleka kakhulu yilawo azoheha abasebenzisi abafuna ngenkuthalo isixazululo senkinga yabo. Umuntu omane ephequlula iwebhu noma ofuna imfundo, Ngokwesibonelo, ngeke ibheke umkhiqizo noma isevisi. Ukusebenzisa amagama angukhiye alungile kungenza noma kuphule umkhankaso wakho.
Ungasebenzisa futhi isilungisi sokufanisa esibanzi ukuze uqondise abantu abafuna umkhiqizo noma isevisi ethile. Ngokwesibonelo, a digital marketing auditing company could rank for the broad match keyword “ukumaketha kwedijithali.” This would ensure that their ads appear to customers who are searching for that exact term.
You can bid on your ads in a number of ways. Ungasebenzisa ukubhida kwezindleko ngokuchofoza ngakunye noma ukubhida ngakunye kokutholwayo. Ekubhideni kwezindleko ngokuchofoza ngakunye, uzokhokha kuphela uma othile echofoza esikhangisweni sakho. Ukubhida kwezindleko ngokutholwayo kuhlukile. I-Google Adwords isebenzisa isistimu yendali ukuze inqume ukuthi kufanele ubhide kangakanani esikhangisweni ngasinye. Inani olibhidayo egameni elingukhiye lizoncika ekutheni liguquka kahle kangakanani nokuthi zingaki izivakashi ezichofoza kulo.
Ukubhida ku-Adwords kungaba inselele. Indlela ejwayeleke kakhulu yokubhida nge-Cost-Per-Click. Le ndlela ingcono kakhulu ekushayeleni ithrafikhi eqondiwe. Nokho, ayisebenzi uma uzama ukuheha amanani ezimoto nsuku zonke. Ukubhida kwe-CPC kusebenza kangcono uma isikhangiso sakho siboniswa kumasayithi anokuqukethwe okuhlobene.
Enye indlela yokwandisa ibhidi yakho ukuhlanganisa amagama angukhiye. Kufanele uzame ukukhetha amagama angukhiye ahambisana nebhizinisi lakho kanye nemikhiqizo noma amasevisi owanikezayo. Bese udinga ukuqapha ukusebenza kwesikhangiso sakho njalo. Kufanele wenze izinguquko kuyo njengoba kudingeka ukuze uthole i-ROI enkulu. Bese, ungazama ukulungisa amabhidi akho ngokuya ngemiphumela yakho yamanje.
Qaphela imizamo yokukhangisa yomncintiswano wakho. Uma izimbangi zakho zisebenzisa igama lomkhiqizo ezikhangisweni zabo, ungafaka isikhalazo ku-Google. Kungenjalo, ungazama ukusebenzisa igama lomkhiqizo wenze ikhophi yesikhangiso sakho ngokwemvelo. Ngokwesibonelo, uma uncintisana nomholi wemicabango ye-SEO ethandwayo, kufanele uzame ukubhida kulelo gama. While bidding on your competitors’ terms may get you more clicks, kungaba nomthelela omubi esimeni somkhiqizo wakho.
Quality score is a very important aspect of Adwords and it affects ad positioning and cost per click. Nokho, kunzima ukuyilungiselela, njengoba kunezici eziningi ezingaphezu kwamandla omphathi we-akhawunti. Ngokwesibonelo, ikhasi lokufika lidinga ukuphathwa umklamo, ukuthuthukiswa kanye nethimba le-IT, futhi kunezinye izingxenye eziningi ezifaka isandla kumphumela wekhwalithi.
Ukuze uthuthukise isikolo sakho sekhwalithi, qiniseka ukuthi amagama akho angukhiye, isikhangiso nekhasi lokubikezela konke kuhlobene. Noma igama lakho elingukhiye lisebenza kancane, idinga ukuqondiswa ekhasini elizoheha amakhasimende afiswayo. Kungenjalo, uzogcina ukhokha kakhulu isikhala sesikhangiso ku-Google kunalokho okufanele.
Izinga lokuchofoza liphinde lithinte isikolo sakho sekhwalithi ye-AdWords. Izinga eliphezulu lokuchofoza lisho ukuthi isikhangiso sakho sibalulekile futhi siwusizo kumuntu ochofoze kuso. Ngaphezu kwalokho, Umphumela Wekhwalithi othuthukisiwe ungakhuphula izinga lesikhangiso sakho. Uma izikhangiso zakho zifanelekile futhi zikhanga izethameli eziqondiwe, zizoboniswa phezulu emiphumeleni.
Esinye isici esibalulekile esithinta isikolo sakho se-QA yindlela isivakashi esisabela ngayo lapho sifika kuwebhusayithi. Uma isivakashi sinokuhlangenwe nakho okungalungile ngemva kokufika kuwebhusayithi, mancane amathuba okuthi baguqule. Uma isipiliyoni sisibi kakhulu, bazosuka endaweni, futhi lokhu kuzokwehlisa isikolo sakho se-QA.
Remarketing is a powerful tool to increase your website’s conversion rate and make your ads more relevant to your audience. Indlela yokusebenza ingaqondisa izethameli ezithile ngokusekelwe kumapharamitha ahlukahlukene. Ngokwesibonelo, ungakhetha ukukhomba abantu ngokusekelwe ekusesheni kwabo kwangaphambilini noma ngolimi. Kungenzeka futhi ukwenza uhlu olusekelwe ezingeni labo lemali engenayo kanye nesizinda semfundo. Imikhankaso yokumaketha kabusha ye-AdWords ingakhuphula izinga lakho lokuguqulwa futhi ithuthukise i-ROI yakho ngokukhumbuza izethameli zakho ngemikhiqizo namasevisi akho..
Ukuze usebenzise ukumaketha kabusha ngemikhankaso ye-AdWords, kufanele wazi izinto ezimbalwa mayelana nenqubo yokukhomba izikhangiso. Kufanele wenze isiqiniseko sokuthi iwebhusayithi yakho iyahambisana nethegi yokumaketha kabusha. Ungabese usebenzisa Uhlu Lokumaketha Kabusha esigabeni selabhulali eyabiwe ye-akhawunti yakho ye-AdWords ukuze udale imikhankaso eyahlukene yokumaketha kabusha. Uma usulumisile uhlu, udinga ukutshela i-AdWords ukuthi iyiphi idatha ongayisebenzisela izikhangiso zakho.
Ukumaketha kabusha nge-AdWords kukuvumela ukuthi unikeze izikhangiso ezihlosiwe ezivakashini ezivakashele iwebhusayithi yakho ngaphambilini. Ngokuphinda uqondise lezi zivakashi ezedlule, ungabakhuthaza ukuthi babuyele kuwebhusayithi yakho futhi bathathe isinyathelo kokunikezwayo. Ngenxa yalokho, laba bantu maningi amathuba okuba babe ngabaphambili noma abadayisi.
The cost of Adwords is spiraling out of control for many keywords. Kwakungekubi kangako eminyakeni embalwa edlule, kodwa manje njengoba amabhizinisi engeziwe ebhida kulezi zikhangiso, izindleko sezimba eqolo. Manje selingabiza ama-EUR5 ngokuchofoza ngakunye ukuze ibhizinisi elisha likhiphe igama lalo lapho.
Kunezici eziningi okufanele zicatshangelwe ekunqumeni izindleko ze-AdWords, kubandakanya nobubanzi bomkhankaso, zingaki izikhangiso ozidingayo, nokuthi udinga usizo olungakanani. Ngenjwayelo, nakuba, umkhankaso we-AdWords ungabiza noma kuphi $9,000 ku $10,000 inyanga noma ngaphezulu.
Isamba sezindleko ze-Adwords yisamba sezindleko ngokuchofoza ngakunye (CPC) kanye nezindleko zokuvelayo eziyinkulungwane (CPM) esetshenzisiwe. Akubandakanyi izindleko zezinye izindleko, njengokuchofoza kuwebhusayithi yakho. Ukuba nesabelomali esimaphakathi sansuku zonke nokusetha amabhidi egameni elingukhiye noma ileveli yeqembu lesikhangiso kungakusiza ulawule izindleko. Kufanele futhi ubheke ukuma okumaphakathi kwesikhangiso sakho uma kuqhathaniswa neyabanye abakhangisi. Lokhu kungaba usizo ekuqondeni imbuyiselo ekutshaleni kwakho.
Nakuba i-CPC ingeyona inkomba enhle yokusebenza kwesikhangiso sakho ku-Google, kuyisisekelo sokuqonda izindleko zakho zokukhangisa zizonke. I-CPC ephezulu isho izindleko eziphezulu ngokuchofoza ngakunye, kodwa akuqinisekisi inani eliphezulu lamakhasimende akhokhayo. Nokho, iqinisekisa ukukhuphuka kwethrafikhi kuwebhusayithi yakho.
One of the first steps in campaign optimization is to understand your audience. Creating an audience persona can help you understand what your prospects are looking for. It also helps you select keywords and content based on their interests and pain points. Once you have a clear picture of who your target audience is, you can refine your targeting to attract the right customers.
You should also know your keyword competition. The more competitive your keyword is, the more money it will cost you. This is the reason why it is a good idea to create a few different versions of the same keyword. Ngokwesibonelo, you might want to create a campaign based on keywords that are related to your product, but not too competitive. Kwalokhu, you can use the keyword planner to come up with a list of phrases you can target.
The first 30 days of a PPC campaign are crucial. In this time, kubalulekile ukulungiselela isikolo sekhwalithi nezinga lesikhangiso. Kufanele futhi ulungiselele ikhophi yesikhangiso kanye nekhasi lokufika. Ekugcineni, kufanele uhlose ukukhulisa inzuzo evela ezikhangisweni zakho. Ngokusungula ama-KPI, ungaphatha kangcono imikhankaso yakho futhi uthole imiphumela ehamba phambili.
Using the ‘Experiments’ feature in Google Ads, ungakha ukuhluka kwezikhangiso ngesikhathi esifushane. Ngokwahluka kwesikhangiso ngasinye, ungayilebula futhi ubuyekeze imiphumela. Okokugcina, akumele uyeke ukuthuthukisa umkhankaso wakho we-AdWords. Hlala njalo uhlola futhi uzama imibono emisha. Ungakwazi ngisho nokuhlukanisa Amaqembu Ezikhangiso zakho ube amakhophi esikhangiso ahlukahlukene namakhasi okubikezela. Qinisekisa ukuthi usebenzisa inhlanganisela yezinhlobo zokufanisa, amakhasi okufika, kanye nombhalo wesikhangiso ukuze uthole imiphumela ehamba phambili.
