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Uhlelo lwe-AdWords luvumela abakhangisi ukuthi babeke izikhangiso zemikhiqizo noma amasevisi ahlukahlukene. Ngokuvamile, abakhangisi basebenzisa imodeli yokukhokha ngokuchofoza. Nokho, bangasebenzisa nezinye izindlela zokubhida, njengezindleko zombono ngamunye noma izindleko zokuthola ngakunye. I-AdWords iphinde ivumele abasebenzisi ukuthi baqondise izethameli ezithile. Ngaphezu kwalokho, abasebenzisi abathuthukile bangasebenzisa inani lamathuluzi okuthengisa, okuhlanganisa ukwenziwa kwamagama angukhiye kanye nezinhlobo ezithile zokuhlola.
Izindleko ngokuchofoza ngakunye kwe-Adwords ziyimethrikhi ebalulekile okufanele uyilandele lapho wakha umkhankaso wokumaketha. Ingahluka kuye ngezici eziningana, kufaka phakathi ikhwalithi yamagama akho angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Nokho, kunezindlela zokuthuthukisa amabhidi akho ukuze uthole i-ROI ehamba phambili.
Enye indlela yokwehlisa izindleko zakho ngokuchofoza ngakunye ukuthuthukisa isikolo sekhwalithi yezikhangiso zakho. I-Google isebenzisa ifomula ebizwa nge-CTR ukuze inqume ikhwalithi. Uma i-CTR yakho iphezulu, kubonisa ku-Google ukuthi izikhangiso zakho zihlobene nombuzo wosesho wesivakashi. Isikolo sekhwalithi ephezulu singehlisa izindleko zakho ngokuchofoza ngakunye kuze kufike 50%.
Isilinganiso sezindleko ngokuchofoza ngakunye kwe-Adwords sincike ezintweni eziningi, kubandakanya imboni yakho, uhlobo lomkhiqizo noma isevisi oyinikezayo, kanye nezethameli eziqondiwe. Ngokwesibonelo, imboni yokuqomisana neyomuntu siqu inezinga eliphakeme kakhulu elimaphakathi lokuchofoza, kuyilapho imboni yezomthetho inesilinganiso esiphansi kakhulu.
Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kakhulu, futhi kungaba ngaphansi njengoba $1 noma phezulu njengoba $2. Nokho, kunezimboni eziningi lapho ama-CPC ephakeme, futhi lawa mabhizinisi ayakwazi ukuthethelela ama-CPC aphezulu ngoba inani lokuphila kwamakhasimende awo liphezulu. I-CPC emaphakathi yamagama angukhiye kulezi zimboni ngokuvamile ihluka phakathi $1 futhi $2.
Izindleko ngokuchofoza ngakunye kwe-Adwords zingahlukaniswa ngamamodeli amabili ahlukene: isilinganiso esiphansi kanye nebhidi esekelwe. Lokhu kokugcina kubandakanya ukuthi umkhangisi avume ukukhokha inani elithile ngokuchofoza ngakunye, kuyilapho eyokuqala iyisilinganiso esisuselwe enanini lezivakashi. Kumodeli yesilinganiso esingaguquki, kokubili umkhangisi nomshicileli bavumelana ngenani elithile.
Isikolo sekhwalithi siyingxenye ebalulekile ye-Adwords, isilinganiso sokuthi isikhangiso sakho sihambisana kahle kangakanani negama lakho elingukhiye. Lapho igama lakho elingukhiye lihambisana kakhulu, kuzoba ngcono isikhangiso sakho. Isinyathelo sokuqala sokuthuthukisa isikolo sakho sekhwalithi yesikhangiso ukuqonda ukuthi ikhophi yesikhangiso sakho ihlobana kanjani negama lakho elingukhiye. Bese, ungalungisa umbhalo esikhangisweni sakho ukuze uthuthukise ukuhambisana kwakho.
Okwesibili, I-Quality Score yakho izoba nomthelela ezindlekweni ngokuchofoza ngakunye (CPC). Umphumela Wekhwalithi ephansi ungakhuphula i-CPC yakho, kodwa umphumela ungahluka kusuka kwegama elingukhiye kuye kwegama elingukhiye. Nakuba kungase kube nzima ukubona imiphumela ngokushesha, izinzuzo Zekhwalithi Yekhwalithi ephezulu zizokwakha ngokuhamba kwesikhathi. Amaphuzu aphezulu asho ukuthi izikhangiso zakho zivela emiphumeleni emithathu ephezulu.
Isikolo sekhwalithi ye-AdWords sinqunywa inhlanganisela yezinto ezintathu. Lezi zici zifaka phakathi inani lethrafikhi olithola kumkhankaso othile, noma ngabe usaqala, noma umsebenzisi oseqophelweni eliphezulu. I-Google iklomelisa labo abakwaziyo abakwenzayo futhi ijezisa labo abaqhubeka nokusebenzisa amasu aphelelwe yisikhathi.
Ukuba nekhwalithi ephezulu kuzonyusa ukubonakala kwesikhangiso sakho futhi kukhuphule ukusebenza kwaso. Kungasiza futhi ukukhulisa impumelelo yomkhankaso wakho futhi kunciphise izindleko ngokuchofoza ngakunye. Ngokwandisa isikolo sakho Sekhwalithi, ungakwazi ukweqa labo oqhudelana nabo ngamabhidi aphezulu. Nokho, uma i-Quality Score yakho iphansi, kungaba yingozi ebhizinisini lakho.
Kunezici ezintathu ezithinta Isilinganiso Sekhwalithi yakho futhi ukuzithuthukisa zontathu kuzothuthukisa izinga lakho ezikhangisweni. Isici sokuqala ikhwalithi yekhophi yesikhangiso. Qiniseka ukuthi isikhangiso sakho sihambisana namagama akho angukhiye futhi sizungezwe umbhalo ohlobene. Isici sesibili yikhasi lokufika. I-Google izokunikeza Ikhwalithi Yekhwalithi ephezulu uma ikhasi lokubikezela lesikhangiso sakho linolwazi oluhlobene.
Izinhlobo zokufanisa ku-Adwords zivumela abakhangisi ukuthi balawule indlela abasebenzisa ngayo imali futhi bafinyelele izethameli ezihlosiwe. Izinhlobo zokufanisa zisetshenziswa cishe kuzo zonke izikhangiso ezikhokhelwayo ku-inthanethi, kuhlanganise ne-Yahoo!, Microsoft, kanye ne-Bing. Uhlobo lokufanisa lunembe kakhulu, izinga lokuguqulwa eliphezulu kanye nembuyiselo ekutshalweni kwezimali. Nokho, ukufinyelela kwezikhangiso ezisebenzisa amagama angukhiye afanayo kuncane.
Ukuze uqonde ukuthi ungafanisa kanjani kahle amagama akho angukhiye omkhankaso wakho, qala ubheke imibiko yetemu lokusesha. Le mibiko ikubonisa ukuthi yimaphi amagama abantu abaseshayo ngaphambi kokuchofoza esikhangisweni sakho. Le mibiko iphinde ibale “uhlobo lokufanisa” kuthemu ngalinye lokusesha. Lokhu kukuvumela ukuthi wenze izinguquko futhi ulungiselele amagama angukhiye asebenza kahle kakhulu. Futhi, ingakusiza ukuthi ubone amagama angukhiye angemuhle futhi uwasuse emkhankasweni wakho.
Ukukhetha uhlobo lokufanisa kuyingxenye ebalulekile yokuthuthukisa umkhankaso wakho we-AdWords. Kufanele ucabangele ngokucophelela imigomo yomkhankaso wakho kanye nesabelomali osibekele umkhankaso. Kufanele futhi ucabangele izimfanelo zesikhangiso sakho futhi usenze ngokugcwele ngokuvumelana nazo. Uma ungaqiniseki ukuthi yiluphi uhlobo lokufanisa okufanele ulusebenzise, ungabonisana nochwepheshe.
Uhlobo lokufanisa oluzenzakalelayo ku-Adwords lufana kakhulu, okusho ukuthi izikhangiso zizovela ekusesheni amagama nemishwana efana neyakho. Le nketho futhi ikuvumela ukuthi ufake amagama afanayo futhi uvale ukwahluka kwegama lakho elingukhiye ezikhangisweni zakho. Lokhu kusho ukuthi uzothola okuvelayo okwengeziwe, kodwa uzothola ithrafikhi ephansi.
Ngaphandle kwesilinganiso esibanzi, ungaphinda ukhethe ukufanisa ibinzana. Ukufanisa imisho kuzokuvumela ukuthi uqondise izethameli ezincane, okusho ukuthi isikhangiso sakho sizovela oseshweni oluhlobene kakhulu. Ngokungqubuzanayo, ukufana okubanzi kungakhiqiza izikhangiso ezingahlobene nokuqukethwe kuwebhusayithi yakho.
Ukuze uqonde ukuthi umkhankaso wakho we-Adwords ushintshe kanjani, kuyasiza ukuba nomlando we-akhawunti. I-Google inikeza lesi sici kubasebenzisi bayo, ukuze ubone ukuthi yini eshintshile futhi nini. Umlando woshintsho ungasiza futhi ukuhlonza isizathu soshintsho olusheshayo kumkhankaso wakho. Nokho, ayithathi indawo yezaziso ezikhethekile.
Ithuluzi lomlando wokushintsha le-AdWords litholakala kokuthi Amathuluzi & Ithebhu Yokuhlaziya. Uma usuyifakile, chofoza “Shintsha Umlando” ukuze ubuke zonke izinguquko ezenziwe ku-akhawunti yakho. Bese, khetha isikhathi esibekelwe. Ungakhetha usuku noma isonto, noma khetha ibanga ledethi.
Ukukhomba kabusha kungasetshenziselwa ukukhomba abasebenzisi ngokusekelwe ezenzweni zabo kuwebhusayithi yakho. Ngokwesibonelo, ungakhomba izivakashi ezibuke isikhangiso ekhasini lakho lasekhaya. Ungasebenzisa le nqubo ukuthumela izivakashi ekhasini lokubikezela elithuthukiselwe imikhiqizo noma amasevisi abawathandayo.. Ngokunjalo, ungaphinda uqondise abasebenzisi ngokusekelwe ekusebenzelaneni kwabo nama-imeyili akho. Abantu abavula futhi bachofoze izixhumanisi kuma-imeyili akho ngokuvamile banentshisekelo enkulu kumkhiqizo wakho kunalabo abangenawo.
Isihluthulelo sokuphinda ukhombe ngempumelelo ukuqonda ukuthi izethameli zakho zenziwa kanjani. Ngokuqonda izici zezivakashi zakho, ungakhomba amaqembu athile ngezikhangiso ze-Adwords. Lezi zikhangiso zizovela kumawebhusayithi kuyo yonke Inethiwekhi Yokubonisa ye-Google, okukuvumela ukuthi ufinyelele abantu abaningi. Ngokwesibonelo, uma iwebhusayithi yakho inakekela izingane, ungakha ingxenye yezibalo futhi usebenzise leyo ukuze uqondise izikhangiso ezikhonjwe kabusha kumawebhusayithi ezingane.
Izikhangiso zokuphinda ziqondiswe zingasebenzisa amakhukhi ukulandelela indawo yesivakashi esisha. Lolu lwazi luqoqwa inkundla yokukhomba kabusha ye-Google. Ingase futhi isebenzise ulwazi olungaziwa mayelana nemikhuba yokuphequlula yezivakashi zangaphambili ukuze ibonise izikhangiso ezihlobene nemikhiqizo umsebenzisi ayibukile..
Enye indlela yokusebenzisa ukukhomba kabusha ingosi yezokuxhumana. I-Facebook ne-Twitter yizinkundla zokuxhumana ezimbili ezidumile zalokhu. I-Facebook iyithuluzi elihle lokukhiqiza umthofu nokukhulisa. I-Twitter isiphelile 75% yabasebenzisi bayo kumadivayisi eselula, ngakho qiniseka ukuthi wenza izikhangiso zakho zisebenziseke kumaselula. Ukuphinda uqondise nge-Adwords kuyindlela enamandla yokubamba ukunaka kwezithameli zakho futhi uziguqule zibe amakhasimende.
