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I-Adwords iyithuluzi elinamandla lokuthuthukisa iwebhusayithi yakho. Ingashayela izinkulungwane zezivakashi ezintsha kusayithi lakho ngendaba yamaminithi. Nokho, kubalulekile ukukhetha amagama angukhiye alungile kanye nezinhlobo zokufanisa. Ake sibheke amanye amathiphu ongawasebenzisa ukuze uthuthukise umkhankaso wakho. Ngokwesibonelo, uma ufuna ukuqasha onjiniyela abasha, ungasebenzisa ikhasi lokubikezela kanye nomkhankaso we-AdWords ukuze uqondise abantu abafuna onjiniyela.
Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokumaketha ku-inthanethi. Isiza ukukhomba izimakethe ezinenzuzo kanye nenhloso yokusesha ukuthuthukisa impumelelo yemikhankaso yokukhangisa ngokuchofoza okukodwa. Ukusebenzisa umakhi wesikhangiso we-Google AdWords, amabhizinisi angakhetha amagama angukhiye angcono kakhulu ukuze alungiselele izikhangiso zawo. Umgomo omkhulu uwukwenza imibono eqinile kubantu abafuna lokho abangakunikeza.
Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukwazi izethameli zakho. Kufanele unqume ukuthi hlobo luni lokuqukethwe izethameli zakho ezizolufuna nokuthi ziyisebenzisa kanjani i-inthanethi ukuze zenze izinqumo. Cabangela inhloso yabo yosesho, Ngokwesibonelo, okwenziwayo noma ulwazi. Futhi, hlola ukuhlobana kwamagama angukhiye ahlukene. Ngaphezu kwalokho, ungathola ukuthi amagama angukhiye athile ahlobene kakhulu nesayithi lakho kunamanye.
Ucwaningo lwamagama angukhiye lubalulekile ekunqumeni amagama alungile ongawasebenzisa ukukhuthaza iwebhusayithi yakho. Ucwaningo lwamagama angukhiye luzophinde lunikeze iziphakamiso zokuthuthukisa isayithi lakho. Kubalulekile futhi ukucabangela izithakazelo zakho ezihlosiwe kanye namaphuzu obuhlungu. Ngokuqonda izidingo zabo, uzokwazi ukwenza amasu asekelwe kulezo zidingo.
Isihleli segama elingukhiye le-AdWords ye-Google inezici eziningi zokukusiza ngocwaningo lwakho lwamagama angukhiye. Ingakusiza ukuthi udale izikhangiso futhi ukopishele iwebhusayithi yakho. Kumahhala ukusebenzisa futhi kudinga kuphela i-akhawunti ye-Google AdWords nesixhumanisi sayo. Kukusiza futhi ukuthi ubone amagama angukhiye amasha izethameli zakho ezizowafuna.
Ucwaningo lwamagama angukhiye lwe-Adwords lubandakanya ukwenza ucwaningo ngokuqukethwe izimbangi. Amagama angukhiye angaphezu kwegama elilodwa; zingaba imishwana noma inhlanganisela yamagama. Lapho udala okuqukethwe kwesayithi lakho, zama ukusebenzisa amagama angukhiye anomsila omude. Amagama angukhiye anomsila omude azokusiza ukuthi uthole ithrafikhi eqondisiwe inyanga nenyanga. Ukuze uthole ukuthi igama elingukhiye libalulekile, ungabheka ivolumu yosesho kanye ne-Google Trends.
Ukubhida kumagama angukhiye anophawu lwentengiso ku-AdWords yinkinga yezomthetho. Kuya ngezwe ophokophele kulo, imigomo ephawuliwe ingaba semthethweni embhalweni wesikhangiso. Ngenjwayelo, amagama angukhiye anophawu lokuhweba kufanele agwenywe, kodwa kukhona okuhlukile. Amawebhusayithi olwazi nabadayisi bangase bakwazi ukusebenzisa lawa magama angukhiye.
Okokuqala, kufanele ucabangele izintshisekelo zakho zebhizinisi. Ngokwesibonelo, ingabe uzimisele ngempela ukunikeza izimbangi zakho inzuzo engafanele? Uma kunjalo, akufanele ubhide kwabancintisana nabo’ amagama angukhiye anophawu lokuhweba. Ukwenza kanjalo kungaholela ecaleni lokuphulwa kophawu lwentengiso. Kuzokwenza futhi kubukeke sengathi izimbangi zakho zifuna lawo magama angukhiye.
Uma oqhudelana naye esebenzisa uphawu lokuhweba kumagama akho angukhiye, ungafaka isikhalazo ku-Google. Kodwa, kufanele uhlale ukhumbula ukuthi isikhangiso sombangi wakho sizohlushwa isikhalazo sakho, okuzokwehlisa isikolo sakho sekhwalithi futhi kukhuphule izindleko zakho ngokuchofoza ngakunye. Okubi kakhulu, oqhudelana naye angase angaboni nakancane ukuthi abhida ngemibandela yophawu lokuhweba. Ngaleso sizathu, bangase bazimisele kakhulu ukwamukela igama elingukhiye eliphikisayo esikhundleni salokho.
Akuvamile ukubona igama lomkhiqizo womuntu oncintisana naye livela esikhangisweni sakho. Ukubhida egameni lomkhiqizo wabo nakho kuyisu elisebenzayo uma ufuna ukukhomba imakethe yabo. Lokhu kuzokusiza ukwandisa ukubonakala komkhiqizo wakho futhi uthuthukise ukuthengisa kwakho. Uma igama elingukhiye lombangi wakho lidumile, ungakhetha ukubhida ngaleso sikhathi. Indlela engcono kakhulu yokuqinisekisa ukuthi izikhangiso zakho zibonwa izethameli zakho ukugqamisa isiphakamiso sakho esiyingqayizivele sokuthengisa (USP).
Uma uqhuba umkhankaso we-AdWords oyimpumelelo, ufuna ukwazi ukukala inani labantu abachofoza esikhangisweni sakho. Lesi sibalo siwusizo ekuhloleni izikhangiso zakho nokuzilungisa kabusha uma kudingeka. Ungakwazi futhi ukukala ukusebenza komkhankaso wakho ngokulandelela ukuthi bangaki abantu abalanda okuqukethwe kwakho. Izinga eliphezulu lokulanda liwuphawu lwenzalo ephezulu, okusho ukuthi kungenzeka ukuthengisa okwengeziwe.
Izinga elimaphakathi lokuchofoza ku-Google Ads (I-CTR) kuyinto 1.91% kunethiwekhi yosesho, futhi 0.35% kunethiwekhi yesibonisi. Ukuze imikhankaso yezikhangiso ikhiqize imbuyiselo engcono kakhulu ekutshalweni kwezimali, udinga i-CTR ephezulu. Kubalulekile ukukhumbula ukuthi i-AdWords CTR yakho ibalwa ngokuhlukanisa inani lokuvelayo ngenombolo yokuchofoza. Ngokwesibonelo, i-CTR ye 5% kusho ukuthi abantu abahlanu bachofoza kukho konke 100 okuvelayo kwezikhangiso. I-CTR yesikhangiso ngasinye, uhlu, noma igama elingukhiye lihlukile.
Izinga lokuchofoza liyimethrikhi ebalulekile ngoba lithinta ngqo Umphumela Wekhwalithi yakho. Ngenjwayelo, I-CTR yakho kufanele okungenani ibe 2%. Nokho, eminye imikhankaso izokwenza kangcono kuneminye. Uma i-CTR yakho inkulu kunalena, kufanele ucabangele ezinye izici ezithinta ukusebenza komkhankaso wakho.
I-CTR yomkhankaso we-Google AdWords incike ezintweni eziningi. Kubalulekile ukuqaphela ukuthi i-CTR ephansi izodonsela phansi Isilinganiso Sekhwalithi yesikhangiso sakho, ezithinta ukubekwa kwayo esikhathini esizayo. Ngaphezu kwalokho, ama-CTR aphansi akhombisa ukuntula ukuhambisana nesibukeli sesikhangiso.
I-CTR ephezulu isho ukuthi amaphesenti amakhulu abantu ababona isikhangiso sakho bayachofoza kuso. Ukuba nezinga eliphezulu lokuchofoza kukusiza ukuthi ukhulise ukubonakala kwesikhangiso sakho, futhi kwandisa amathuba okuguqulwa.
Ikhasi lokufika liyingxenye ebaluleke kakhulu yomkhankaso we-Adwords. Kufanele iqukathe amagama angukhiye owaqondisayo futhi kube lula ukuyifunda. Kufanele futhi iqukathe incazelo nesihloko, okufanele kwakhe amazwibela okusesha. Lokhu kuzokusiza ukuthi uthole ukuchofoza okwengeziwe futhi kwandise ukuguqulwa.
Abantu abachofoza izikhangiso bafuna ukwazi okwengeziwe ngomkhiqizo noma isevisi ephromothiweyo. Kuyakhohlisa ukuthumela abantu emakhasini ahlukene noma okuqukethwe okungahambisani nosesho lwabo. Ngaphezu kwalokho, kungakwenza uvinjelwe ezinjinini zokusesha. Ngokwesibonelo, isikhangiso sesibhengezo esikhuthaza umbiko wokuncipha kwesisindo samahhala akufanele siqondise kabusha kusayithi elithengisa isaphulelo sikagesi. Ngakho, kubalulekile ukunikeza okuqukethwe okugxile kakhulu ekhasini lokufika.
Ngaphezu kokuguqula izivakashi zibe amakhasimende, ikhasi lokubikezela linikela kumphumela wekhwalithi ephezulu weqembu lesikhangiso noma igama elingukhiye. Ukuphakama kwekhasi lakho lokubikezela imiphumela, kulapho isikolo sakho sekhwalithi siphezulu futhi kwenza umkhankaso wakho we-AdWords usebenze kangcono. Ngakho-ke, ikhasi lokufika liyingxenye ebalulekile yanoma yiliphi isu lokumaketha.
Ukudala ikhasi lokubikezela elithuthukiselwe i-AdWords isinyathelo esibalulekile sokwandisa ukuguqulwa. Ngokuhlanganisa isigelekeqe senhloso yokuphuma, ungathwebula amakheli e-imeyili abasebenzisi abashiya isayithi lakho ngaphandle kokuthenga. Uma lokhu kwenzeka, ungasebenzisa le-pop-up ukuze uphinde ubabandakanye ngokuhamba kwesikhathi.
Esinye isici esibalulekile sekhasi lokufika le-Adwords umlayezo walo. Ikhophi kufanele ifane namagama angukhiye, umbhalo wesikhangiso, kanye nombuzo wosesho. Kufanele futhi kube nokubizelwa esenzweni okucacile.
Ukusetha ukulandelela ukuguqulwa kwe-Adwords kulula. Okokuqala, kufanele uchaze ukuguqulwa ofuna ukukulandela. Lokhu kuguqulwa kufanele kuhlobane nesenzo esithile esithathwa ngumsebenzisi kuwebhusayithi yakho. Izibonelo zifaka ukuhambisa ifomu lokuxhumana noma ukulanda i-ebook yamahhala. Uma iwebhusayithi yakho iyisizinda se-ecommerce, ungachaza noma yisiphi isenzo esiholela ekuthengeni. Bese ungasetha ikhodi yokulandelela yaleso senzo.
Ukulandelela ukuguqulwa kudinga amakhodi amabili: i-Global Site Tag kanye nekhodi yokuguqula. Ikhodi yokuqala ingeyokuguqulwa kwewebhusayithi, kanti eyesibili ingeyezingcingo. Ikhodi kufanele ibekwe kuwo wonke amakhasi ukuze ilandelelwe. Ngokwesibonelo, uma isivakashi sichofoza inombolo yakho yocingo, ikhodi izolandelela ukuguqulwa futhi ibonise imininingwane.
Ukulandelela ukuguqulwa kuwusizo ngenxa yezizathu ezimbalwa. Ingakusiza uqonde i-ROI yakho futhi wenze izinqumo ezingcono mayelana nemali oyisebenzisayo izikhangiso. Ukwengeza, ingakusiza ukuthi usebenzise amasu Okubhida Okuhlakaniphile, elungiselela ngokuzenzakalelayo imikhankaso yakho ngokusekelwe kudatha ye-cross-device kanye ne-cross-browser. Uma usumise ukulandelela ukuguqulwa, ungaqala ukuhlaziya idatha yakho ngokuhlaziya ukusebenza kwezikhangiso nemikhankaso yakho.
Ukulandelela ukuguqulwa kwe-AdWords kukuvumela ukuthi wenze ukuguqulwa kwekhredithi ngesikhathi esithile, okungaba usuku noma inyanga. Lokhu kusho ukuthi uma othile echofoza esikhangisweni sakho futhi athenge okuthile ezinsukwini ezingamashumi amathathu zokuqala, isikhangiso sizofakwa kulokho okwenziwayo.
Ukulandelela ukuguqulwa kwe-AdWords kusebenza ngokuhlanganisa i-Google Analytics ne-AdWords. Ikhodi yokulandelela yokuguqulwa ingasetshenziswa ngokuqondile ngesilungiselelo sombhalo noma nge-Google Tag Manager.
