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Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ye-Adwords. Kulesi sihloko, sizoxoxa ngezindikimba zamagama angukhiye, Ukuqondisa, Ukubhida, kanye nokulandela ukuguqulwa. Ngayinye inezinzuzo zayo kanye nokubi. Kodwa noma iyiphi indlela onquma ngayo, ukhiye uwukusetha imigomo yakho futhi uthole okuningi ku-akhawunti yakho. Bese, landela lezi zinyathelo ukuze uthuthukise i-ROI yakho. Bese, uzoba nomkhankaso oyimpumelelo. Uhlu olungezansi yizinyathelo ezibaluleke kakhulu zokuthuthukisa i-akhawunti yakho.
Kufakwe ohlwini ngaphansi kokuthi ‘Amagama angukhiye’ inketho, 'Izindikimba zegama elingukhiye’ isici senkundla yezikhangiso ye-Google sizovumela abakhangisi ukuthi benze amagama angukhiye abawasebenzisela izikhangiso zabo. Izingqikithi zamagama angukhiye ziyingxenye ebalulekile yokukhomba izikhangiso zakho. Abantu kungenzeka ukuthi bachofoze ezikhangisweni eziqukethe amagama angukhiye abawaseshayo. Ukusebenzisa izingqikithi zamagama angukhiye emkhankasweni wakho wesikhangiso kuzokunikeza umbono ongcono wokuthi obani abaqondiswe kubo.
Uma kwenzeka, sebenzisa iqembu letimu ukuze uqoqe amagama angukhiye ngomkhiqizo, inhloso, noma isifiso. Ngale ndlela, ungakhuluma ngqo nombuzo weseshi futhi umkhuthaze ukuthi achofoze. Khumbula ukuhlola izikhangiso zakho, ngoba isikhangiso esine-CTR ephakeme kakhulu akusho ukuthi sisebenza kakhulu. Amaqembu etimu azokusiza ukuthi unqume izikhangiso ezihamba phambili ngokususelwe kulokho okufunwa yisiseshi nezikudingayo.
Uma usebenzisa umkhankaso ohlakaniphile, ungasebenzisi amagama angukhiye angalungile, futhi ugweme ukuxuba izingqikithi zamagama angukhiye. I-Google idume kabi ngokwenza imikhankaso ye-Smart ngokushesha. Kubalulekile ukusebenzisa okungenani 7-10 izingqikithi zamagama angukhiye emkhankasweni wakho. Le mishwana ihlobene nohlobo lokusesha okungenzeka abantu balwenze, okunquma ukuthi bayazibona noma cha izikhangiso zakho. Uma abantu befuna isevisi yakho, kungenzeka basebenzise itimu yegama elingukhiye ehlobene nayo.
Amagama angukhiye angalungile avimba ukusesha okungabalulekile. Ukwengeza amagama angukhiye angalungile kuzogcina izikhangiso zakho zingaboniswa kubantu abafuna okuthile okungahlobene nebhizinisi lakho. Nokho, kufanele ukhumbule ukuthi itimu yegama elingukhiye engalungile ngeke ivimbe lonke ukusesha, kodwa ezifanele kuphela. Lokhu kuzoqinisekisa ukuthi awukhokheli ithrafikhi engabalulekile. Ngokwesibonelo, uma unomkhankaso onetimu yegama elingukhiye lokususa, izobonisa izikhangiso kubantu abasesha okuthile okungenancazelo.
Izinzuzo zokukhomba imikhankaso ye-Adwords ngendawo nemali engenayo zibhalwe kahle. Lolu hlobo lokukhangisa luqondise kubasebenzisi ngokusekelwe endaweni yabo kanye nekhodi ye-zip. I-Google AdWords inamaqembu ahlukahlukene endawo kanye namazinga emali engenayo ongakhetha kuwo. Lolu hlobo lokukhomba lunomsebenzi onqunyelwe weqembu elilodwa lesikhangiso, futhi ukuhlanganisa izindlela kunganciphisa ukusebenza komkhankaso wakho. Nokho, kufanelekile ukuzama uma ukusebenza komkhankaso wakho kuncike ekuqondisweni okunembile.
Indlela ejwayeleke kakhulu yokukhomba ukusebenzisa okuqukethwe kuwebhusayithi. Ngokuhlaziya okuqukethwe kwewebhusayithi, unganquma ukuthi yiziphi izikhangiso ezihambisana kakhulu nokuqukethwe kuleyo sayithi. Ngokwesibonelo, iwebhusayithi equkethe izindlela zokupheka ingabonisa izikhangiso ze-dishware, kuyilapho inkundla yokugijima izoba nezikhangiso zezicathulo ezigijimayo. Lolu hlobo lokukhomba lufana nenguqulo yedijithali yezikhangiso zemagazini ye-niche ecabanga ukuthi abafundi abathanda ukugijima bazoba nentshisekelo emikhiqizweni ekhangisiwe..
Enye indlela yokukhomba imikhankaso ye-Adwords ukusebenzisa uhlobo lwegama elingukhiye lokufanisa. Lolu hlobo lokukhomba luzoqalisa izikhangiso zanoma iyiphi inhlanganisela yamagama angukhiye, kufaka phakathi amagama afanayo noma ukuhluka okusondelene. Amagama angukhiye wokufanisa abanzi avamise ukusebenza kahle kakhulu ekukhangiseni umkhiqizo noma isevisi ethile. Kungashiwo okufanayo ngegama elingukhiye lokufanisa ibinzana. Uma usebenzisa amagama angukhiye afanayo, kuzodingeka wengeze izimpawu zokucaphuna eduze kwegama lakho elingukhiye ukuze uthole ithrafikhi eqondiwe kakhulu. Ngokwesibonelo, uma ufuna ukukhomba ama-air conditioner e-Los Angeles, kufanele usebenzise uhlobo lwegama elingukhiye lokufanisa.
Ungakwazi futhi ukukhomba izikhangiso zakho ngendawo kanye nezinga lemali engenayo. Ungakhetha emazingeni ayisithupha emali engenayo kanye nezindawo ezihlukahlukene. Ngokusebenzisa la mathuluzi, ungaqondisa izikhangiso zakho kanye nemikhankaso yezikhangiso zakho ezindaweni eziqondile zalabo abangase babe amakhasimende akho. Ngaphezu kwalokho, ungaphinda ukhethe ukukhomba abantu abasebangeni elithile ukusuka ebhizinisini lakho. Nakuba ungase ungabi nayo idatha yokwenza ikhophi yasenqolobaneni yalokhu, lawa mathuluzi angakunikeza ulwazi olubalulekile mayelana nezilaleli zakho.
Izindlela ezimbili ezivame kakhulu zokubhida ku-Adwords yizindleko ngokuchofoza ngakunye (CPC) kanye nezindleko zokuvelayo eziyinkulungwane (CPM). Ukukhetha indlela eyodwa kunenye kuncike ezinhlosweni zakho. Ukubhida kwe-CPC kungcono kakhulu emakethe ye-niche lapho izethameli zakho ezihlosiwe zicace kakhulu futhi ufuna ukuthi izikhangiso zakho zibonakale kubantu abaningi ngangokunokwenzeka.. Ngokwesinye isandla, Ukubhida kwe-CPM kulungele kuphela ukubonisa izikhangiso zenethiwekhi. Izikhangiso zakho zizovela kaningi kumawebhusayithi ahlobene nawo abonisa izikhangiso ze-AdSense.
Indlela yokuqala ihlanganisa ukuhlela ukubhida kwakho ngokwehlukana “amaqembu esikhangiso.” Ngokwesibonelo, ungahlanganisa 10 ku 50 imishwana ehlobene futhi uhlole iqembu ngalinye ngokwehlukana. I-Google izobe isisebenzisa ibhidi eyodwa ephezulu eqenjini ngalinye. Lokhu kuhlukaniswa okuhlakaniphile kwemishwana yakho kuzokusiza ukuphatha umkhankaso wakho wonke. Ngaphezu kokubhida okwenziwa ngesandla, amasu okubhida okuzenzakalelayo nawo ayatholakala. Lawa masistimu angalungisa amabhidi ngokuzenzakalelayo ngokusekelwe ekusebenzeni kwangaphambilini. Nokho, abakwazi ukulandisa ngezenzakalo zakamuva.
Ukusebenzisa ithuluzi lokucwaninga lamagama angukhiye kuyindlela enhle kakhulu yokuthola amakhono ashibhile nama-niches. Ngaphezu kwezikhangiso ze-Google’ free keyword research tool, I-SEMrush ingakusiza ukuthi uthole amagama okusesha ahambisana nebhizinisi lakho. Ngaleli thuluzi, ungathola amagama angukhiye oqhudelana naye futhi ubone ukusebenza kokubhida komncintiswano wabo. Ngethuluzi lokubhida lamagama angukhiye, unganciphisa ucwaningo lwakho ngeqembu lesikhangiso, umkhankaso, kanye negama elingukhiye.
Enye indlela yokubhida ku-Adwords yi-CPC. Le ndlela idinga ukulandelela ukuguqulwa futhi ikunikeza izindleko eziqondile zayo yonke indali. Le ndlela ingcono kakhulu kubasebenzisi be-Google Adwords abathuthuke kakhulu ngoba ikuvumela ukuthi uqaphe i-ROI. Ngale ndlela, ungashintsha ibhidi yakho ngokusekelwe ekusebenzeni kwezikhangiso zakho kanye nesabelomali sakho. Ungasebenzisa futhi izindleko ngokuchofoza ngakunye njengesisekelo sokubhida kwe-CPC. Kodwa udinga ukwazi ukuthi ubala kanjani i-ROI bese ukhetha indlela engcono kakhulu yokufeza lokhu.
Uma uqondise amakhasimende endawo, ungase ufune ukukhetha i-SEO yendawo esikhundleni sokukhangisa kukazwelonke. I-Adwords isiza ibhizinisi lakho ukuthi lifinyelele kwezinye izigidigidi zabasebenzisi be-inthanethi. I-Adwords isiza ukulandelela ukuziphatha kwezithameli zakho ozihlosile futhi ikusiza ukuthi uqonde uhlobo lwamakhasimende afuna umkhiqizo wakho. Ungakwazi futhi ukuthuthukisa ikhwalithi yakho ye-Adwords ngokulandelela umsebenzi wabasebenzisi ukuze wehlise izindleko zakho ngokuchofoza ngakunye. Ngakho, ungakhohlwa ukuthuthukisa izikhangiso zakho nge-SEO yendawo futhi uthuthukise i-ROI yakho!
Uma usuyifakile ikhodi yokulandelela yokuguqulwa kwe-AdWords kuwebhusayithi yakho, ungayisebenzisa ukuze ubone ukuthi yiziphi izikhangiso eziguqula okungcono kakhulu. Kungenzeka ukubona idatha yokuguqulwa kumaleveli amaningana, njengomkhankaso, iqembu lesikhangiso, kanye negama elingukhiye. Idatha yokulandelela ukuguqulwa ingase futhi iqondise ikhophi yakho yesikhangiso esizayo. Ngaphezu kwalokho, ngokusekelwe kule datha, ungasetha ibhidi ephezulu yamagama akho angukhiye. Nansi indlela.
Okokuqala, kufanele unqume ukuthi ufuna ukulandelela ukuguqulwa okuyingqayizivele noma okumaphakathi. Ngenkathi ukulandelela ukuguqulwa kwe-AdWords kukuvumela ukuthi ulandelele ukuguqulwa okwenzeka ngesikhathi esifanayo, I-Google Analytics ilandelela ukuguqulwa okuningi okuvela kumsebenzisi ofanayo. Nokho, amanye amasayithi afisa ukubala konke ukuguqulwa ngokwehlukana. Uma kunjalo ngawe, qiniseka ukuthi usetha ukulandelela ukuguqulwa ngendlela efanele. Okwesibili, uma ufuna ukwazi ukuthi idatha yokuguqulwa oyibonayo inembile yini, qhathanisa nokuthengisa kanzima.
Uma usumise ukulandelela ukuguqulwa kwe-AdWords kuwebhusayithi yakho, futhi ungabeka amazwibela womhlaba ekhasini lakho lokuqinisekisa. Lawa mazwibela angabekwa kuwo wonke amakhasi ewebhusayithi yakho, kuhlanganise nalezo ezisohlelweni lokusebenza lweselula. Ngale ndlela, uzokwazi ukubona kahle ukuthi yiziphi izikhangiso amakhasimende akho azichofoza ukuze afinyelele iwebhusayithi yakho. Bese unganquma ukuthi usebenzise le datha emizamweni yakho yokumaketha kabusha noma cha.
Uma ungathanda ukuhlaziya ukusebenza kahle kwemikhankaso yezikhangiso zakho, ungasetha ukulandelela ukuguqulwa ku-Google Adwords. I-Google inikeza izindlela ezintathu ezilula zokulandelela izingcingo. Okokuqala, udinga ukudala ukuguqulwa okusha bese ukhetha amakholi wefoni. Olandelayo, kufanele ufake inombolo yakho yocingo ezikhangisweni zakho. Uma usukwenzile lokhu, ungakhetha uhlobo lokuguqulwa ofuna ukululandela. Ungaphinda ukhethe inombolo yokuguqulwa okwenzeke kuphikseli enikeziwe.
Uma usufake ukulandelela ukuguqulwa kuwebhusayithi yakho, ungakwazi ukulandelela ukuthi bangaki abantu abachofoze ezikhangisweni zakho. Ungakwazi futhi ukulandelela izingcingo ezivela ezikhangisweni zakho, nakuba bengadingi ikhodi yokuguqula. Ungakwazi ukuxhuma esitolo sohlelo lokusebenza, i-akhawunti ye-firebase, noma yisiphi esinye isitolo somuntu wesithathu. Izingcingo zibalulekile ebhizinisini lakho. Ungabona ukuthi ubani oshayela izikhangiso zakho, yingakho kufanele ulandelele izingcingo.
