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Ukuze ukwandise umthelela we-Adwords, kufanele ukhethe amagama angukhiye ahlobene eduze nemikhiqizo yakho. Okokuqala, hlaziya amagama angukhiye isayithi lakho eliwasebenzisa njalo. Amagama angukhiye ahlobene nebhizinisi lakho azokhiqiza ukuchofoza okuningi nemikhondo. Olandelayo, thola ukuthi i-Google ifana eduze kangakanani namagama akho angukhiye. Kunezinhlobo ezine ezahlukene zomdlalo: ngqo, umusho, ebanzi, kanye nokukhomba kabusha.
Ucwaningo lwamagama angukhiye luyinqubo yokuthola amagama angukhiye anenzuzo kakhulu ezikhangisweni zakho. Inikeza ukuqonda kokuthi izethameli zakho ozihlosile zifunani ku-inthanethi futhi ingakusiza wenze isu lokuqukethwe nohlelo lokumaketha. Amagama angukhiye asetshenziswa abantu ukubheka ulwazi, izimpahla, namasevisi kuwebhu. Ngokubeka okuqukethwe kwakho phambi kwalaba basebenzisi, uzothuthukisa amathuba akho okuzuza ukuthengisa.
Ingxenye ebalulekile yocwaningo lwamagama angukhiye ihlaziya imiqulu yosesho. Lokhu kwenziwa ngokufaka igama elingukhiye enjinini yokusesha bese ubheka imiphumela. Ngaphezu kwalokho, kufanele ucwaninge amagama okusesha afanayo. Ngamanye amazwi, uma amakhasimende akho efuna imishini ye-spy, ungase ufune ukukhomba lokho kusesha.
Ufuna nokwazi izimbangi zakho. Uma uthengisa umkhiqizo noma isevisi ku-inthanethi, ungazikhomba ngezikhangiso zokuthenga kanye namakhasi okubikezela alungiselelwe ukuguqulwa. Kodwa uma umkhiqizo noma isevisi yakho ingeyasendaweni, kufanele ugxile kumagama angukhiye endawo esikhundleni sawomhlaba jikelele. Ukwenza lokhu, ungasebenzisa ithuluzi lokucwaninga lamagama angukhiye ukuze ubone amagama angukhiye angcono kakhulu.
Ucwaningo lwamagama angukhiye luyingxenye ebalulekile ye-SEO. Ngokwenza ucwaningo, ungathola amagama angukhiye afaneleka kakhulu ezikhangisweni zakho. Ngokukhetha amagama angukhiye alungile, uzokonga isikhathi nemali. Ngaphezu kwalokho, kuzokusiza ukuthi udale okuqukethwe okufanele izethameli zakho. Ungathola amagama angukhiye afaneleka kakhulu usebenzisa amathuluzi afana ne-Google’s keyword planner. Leli thuluzi likusiza ukuthi ugade amathrendi ngesikhathi sangempela futhi unqume ukuthi bangaki abantu abasesha amagama angukhiye athile. Ngaphezu kwalokho, ikunikeza uhlu lwemisho enevolumu yokusesha ephezulu, ezithrendayo futhi ezikhulayo ngokuduma.
Ucwaningo lwamagama angukhiye lubalulekile empumelelweni yomkhankaso we-Adwords. Kukusiza ukuthi unqume amagama angukhiye angcono kakhulu azokhuphula ithrafikhi kuwebhusayithi yakho. Uma usuwazi ukuthi yimaphi amagama angukhiye aqondiswe kakhulu, ungakha umkhankaso wesikhangiso eduze kwabo. Futhi ungenza izikhangiso zakho ziqondiswe kakhulu ngokukhomba imakethe encane eqondiwe.
Amagama angukhiye asebenza kahle kakhulu azohlobana kakhulu nomkhiqizo wakho futhi abe nokuncintisana okuphansi. Ngokukhetha amagama angukhiye anomsila omude, ungakwazi ukwandisa amathuba okufinyelela izethameli zakho ezihlosiwe futhi uthengise imikhiqizo ngenzuzo. Ngaphezu kocwaningo lwegama elingukhiye, ungasebenzisa umhleli wegama elingukhiye le-Google ukuze uthole amagama angukhiye adume kakhulu nemishwana yezikhangiso zakho. Ithuluzi futhi lihlinzeka ngamagama angukhiye ahlobene, okuzokusiza ukuthi unqume isu lebhidi.
Ukubhida ngamagama angukhiye kuyindlela enamandla yokuthuthukisa ukusebenza komkhankaso wakho wesikhangiso. Ikuvumela ukuthi uqondise izethameli zakho ngokunembe kakhudlwana futhi ube ne-CPC ephezulu. Ngomkhankaso wesikhangiso oyimpumelelo, udinga ukukhetha ngokucophelela amagama angukhiye ofuna ukuwakhangisa. Inani eliphakeme kakhulu lama-CPC, ngcono amathuba akho okukleliswa phezulu ngezinjini zokusesha.
Ungakwazi ukulungisa ngokwakho ibhidi yakho noma usebenzise ithuluzi lokubhida elizenzakalelayo. Ngenkathi lokhu kwakamuva kungathatha isikhathi eside, inikeza ukulawula okuyimbudumbudu futhi iqinisekisa ukuthi izinguquko zenziwa ngokushesha. Nokho, amathuluzi okubhida okuzenzakalelayo awaluleki kuma-akhawunti amakhulu ngoba kunzima ukuqapha imiphumela futhi kukhawulela ikhono lakho lokubuka “isithombe esikhulu.” Ukubhida mathupha kukuvumela ukuthi uqaphe amagama akho angukhiye ngesisekelo segama elingukhiye ngalinye, ngaphandle kokubeka engcupheni isabelomali sakho sesikhangiso.
Ungasebenzisa futhi ithuluzi lokulandelela ukuguqulwa kwegama elingukhiye le-Google ukuze unqume ukusebenza komkhankaso wegama elingukhiye. Leli thuluzi likunikeza imibiko eqhathanisa izindleko ngokuchofoza ngakunye nezinguqulo. Ngale datha, ungalungisa izindleko eziphezulu ngokuchofoza ngakunye ukuze wandise inzuzo yakho. Leli thuluzi lizokwazisa nokuthi ngabe usebenzisa imali eningi kugama elingukhiye elithile.
Ungakwazi futhi ukusetha uhlobo lokufanisa lwegama elingukhiye. Uhlobo lokufanisa oluzenzakalelayo lubanzi, okusho ukuthi isikhangiso sakho sizovela kunoma yimiphi imiphumela yosesho yalelo gama elingukhiye. Lokhu kungaholela enanini eliphezulu lokuvelayo, kodwa futhi kungabangela izindleko eziphezulu. Ungasebenzisa nezinye izinhlobo zokufanisa, njenge-Prase Match, Ukufana Okuqondile, noma I-Negative Match.
Ungakwazi futhi ukusetha ibhidi yakho enkulu ye-CPC eqenjini lesikhangiso nakuleveli yamagama angukhiye. Abakhangisi abaningi baqala ngebhidi enkulu ye-CPC engu-US$1. Nokho, ungase futhi usethe ibhidi enkulu ye-CPC yamagama angukhiye angawodwana ngokusebenzisa ithuluzi elifana nokuthi Khulisa Ukuchofoza.
Enye into okufanele icatshangelwe lapho ubhida amagama angukhiye ku-Adwords Ikhwalithi Yekhwalithi. Umphumela Wekhwalithi ephezulu usho ukuthi isikhangiso sakho sihambisana kakhulu nombuzo wosesho. I-Google izonikeza izinga eliphezulu ezikhangisweni ezinemiphumela Yekhwalithi ephezulu.
Ukuphinda uqondise nge-Adwords kuyindlela enhle yokuxhumana namakhasimende akhona futhi uhehe amasha. Kubandakanya ukubeka omaka be-Script kuwebhusayithi yakho okuzokwenza kube lula ngawe ukuthi ufinyelele izethameli zakho kwamanye amawebhusayithi.. I-Google ikuvumela ukuthi uhlukanise izethameli zakho ngokusekelwe emikhiqizweni noma amasevisi ezibukwe kusayithi lakho. Ngokwenza kanjalo, uzokwazi ukubonisa izikhangiso eziqondiswe kakhulu kulabo bantu.
Izikhangiso eziqondiswe kabusha zizovela esikrinini sekhompyutha yomuntu ngemva kokubuka ikhasi elithile. Ngokwesibonelo, umuntu oke waya ekhasini lasekhaya lewebhusayithi yakho uzoboniswa isikhangiso esingokwezifiso semikhiqizo efanayo. Izikhangiso ziyabonakala nakubantu abafuna ibhizinisi lakho ku-Google Search.
Uma umusha ekukhangiseni, I-Adwords iyindawo enhle yokuqala. Leli thuluzi elinamandla likuvumela ukuthi ubonise izikhangiso kumakhasimende adlule njengoba ephequlula amawebhusayithi ahlukahlukene, bonisa amasayithi enethiwekhi, izinhlelo zokusebenza zeselula, namavidiyo e-YouTube. Lokhu kukuvumela ukuthi uphinde uhlanganyele namakhasimende akhona futhi ukhuphule amanani akho okuguqulwa.
Uma usebenzisa i-Google Adwords yebhizinisi lakho, kufanele unqume izindleko ezifanele ngokuchofoza ngakunye. Lezi zindleko zincike emkhiqizweni wakho, imboni, kanye nemakethe eqondiwe. Nokho, kufanele ugcine engqondweni ukuthi izindleko ezimaphakathi ngokuchofoza ngakunye $269 ukukhangisa ukusesha kanye $0,63 ukukhangisa. Izindleko ngokuchofoza ngakunye nazo zithintwa yikhwalithi yemiphumela yesikhangiso sakho, ibhidi, kanye nokuncintisana.
Ithuluzi lamagama angukhiye le-Google likukhombisa i-CPC emaphakathi yamagama angukhiye asetshenziswa kakhulu. Kulula ukuqhathanisa ama-CPCs wamagama angukhiye ukuze ubone ukuthi iyiphi ezoletha imbuyiselo engcono kakhulu. I-Google ithi le kholomu entsha izonemba kakhulu kuneThuluzi lamagama angukhiye langaphambilini, kodwa lokhu kuzoholela kumanani ahluke kancane kuwo womabili amathuluzi.
Izindleko ngokuchofoza ngakunye imodeli yentengo yokukhangisa lapho umkhangisi ekhokhela umshicileli ngokuchofoza ngakunye esikhangisweni.. Lokhu kwenza kube lula kubakhangisi ukuxhuma utshalomali lwabo lokukhangisa ku-ROI. Izindleko ngokuchofoza ngakunye imodeli ingenye yezindlela ezidume kakhulu zokukhangisa ku-inthanethi. Isiza abadayisi banqume izindleko ezifanele ngokuchofoza ngakunye ngokusebenzisa amasu ahlukahlukene wokubhida. Umgomo uwukukhulisa inombolo yokuchofoza ngezindleko eziphansi kakhulu. Ngokwesibonelo, Isitolo sezimpahla esincane singasebenzisa isikhangiso se-CPC ku-Facebook ukukhangisa ingubo entsha. Uma umsebenzisi eskrola wadlula isikhangiso, umthengisi ngeke akhokhe umkhangisi.
Phakathi kwezinto eziningi ezithinta izindleko ngokuchofoza ngakunye, intengo yomkhiqizo iyona ebaluleke kakhulu. Intengo yomkhiqizo iphezulu, ziphakeme izindleko ngokuchofoza ngakunye. Kwezinye izimo, i-CPC ephakeme ingcono ebhizinisini lakho. Ngokwesibonelo, uma uthengisa izingubo, izindleko ngokuchofoza ngakunye kwehembe zingaba phezulu kunezindleko zehembe.
Kunamamodeli amabili wezindleko zokuchofoza ngakunye asetshenziswa ne-Google AdWords. Enye ibizwa nge-Fixed CPC, futhi kusho ukubambisana phakathi komkhangisi nomshicileli. Le modeli ivumela abakhangisi ukuthi bahlele ibhidi yabo ephezulu ngokuchofoza ngakunye, futhi kwandisa amathuba abo okufika endaweni enhle yesikhangiso.
