I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
Kungenzeka ukuthi uyazibuza ukuthi ungayenza kanjani inzuzo ye-Google Adwords. The best way to do this is to understand the basics of the platform. Kunezindlela ezimbalwa ezahlukahlukene zokwenza ngakho, kodwa izinto ezibaluleke kakhulu okufanele uzikhumbule ukungenzi inkimbinkimbi kakhulu. Kugcine kulula ngangokunokwenzeka, futhi wenze okuncane ngokuvumela kwenkundla. Futhi, khumbula ukuthi udinga ukubekezela. Kuthatha isikhathi ukuthola okuningi ku-Adwords.
Google AdWords offers the ability to track and analyze the effectiveness of your ad campaign. Kunamamethrikhi ambalwa angakusiza ukuthi unqume ukusebenza komkhankaso wakho, kufaka phakathi i-CTR yakho evamile, inani lakho lebhidi, nokubizelwa kwakho esenzweni (isiphi isenzo ofuna abasebenzisi basenze ngemva kokuchofoza isikhangiso sakho). Lolu lwazi lungaba usizo lapho udala umkhankaso omusha wesikhangiso noma ulungisa okhona kakade.
I-Google AdWords isebenza ngokuchofoza ngakunye (I-PPC) imodeli, okusho ukuthi ubhida ngamagama angukhiye ahambisana nomkhiqizo noma isevisi yakho. I-Google izobe isibonisa izikhangiso zakho lapho othile asesha amagama angukhiye owakhethayo. Izikhangiso zizovela kukho kokubili ukusesha namanethiwekhi okubonisa.
Kunezinhlobo ezimbalwa zemikhankaso ezitholakalayo. Umkhankaso ngamunye unomgomo ohlukile futhi uzodinga ulwazi oluhlukile. Kufanele ukhethe uhlobo lwezithameli ofuna ukuzikhomba ngokusekelwe olwazini olunikezayo. Ngokwesibonelo, uma ungathanda ukwenza izithameli, kufanele ukhethe umkhankaso wokusesha. Ungakhetha ukuvela kumanethiwekhi ahlukahlukene futhi uqondise izilimi ezithile nezethameli.
Uma unebhizinisi elincane, I-Google Adwords ingaba namandla. Kungaba nzima ukukhetha indlela engcono kakhulu yomkhankaso wakho, kodwa inkundla yesikhangiso ye-Google inikeza amathuluzi enza inqubo ibe lula. Ngokuzibekela imigomo nokusebenzisa indlela ehlelekile, I-Adwords ingakusiza ukuthi ufinyelele imigomo yakho.
Lapho ukhetha umkhankaso, cabanga ukuthi uzimisele ukusebenzisa malini. Ungakwazi futhi ukuhlela isabelomali usuku ngalunye ukuze ukhokhele izikhangiso. I-Google AdWords ivumela abakhangisi ukuthi babhide ngamagama angukhiye anophawu lokuhweba. Ku 2004, I-Google yethule le nketho, futhi ngoMeyi 2008, baphinde banweba inqubomgomo kwabaqhudelana nayo. Ukusebenzisa uphawu lokuhweba, nokho, kufanele uqale uyibhalise nethimba le-Google Advertising Legal Support.
Creating single keyword ad groups is an effective strategy that helps you make the most of your paid search campaign. Ungasebenzisa zontathu izinhlobo zokufanisa eqenjini lesikhangiso segama elingukhiye elilodwa, kodwa ngokuvamile kuhle kakhulu ukunamathela ohlotsheni oluqondile lwe-Broad Match. Ngenxa yalokho, uzothola imiphumela engcono ngokukhomba amagama angukhiye amaningi.
Ikhwalithi yemiphumela yezikhangiso zakho izoncika ekutheni zihambisana kangakanani nesethi yegama elingukhiye. Ikhwalithi yakho ephezulu yamaphuzu, izindleko zakho zizoba ziphansi, futhi isikhangiso sakho sizovela ezindaweni eziphezulu. Ukusebenzisa amaqembu esikhangiso egama elingukhiye elilodwa kungase kungasebenzi kuwe. Kufanele ulungele ukwenza umsebenzi omningi ngaphambili.
Isinyathelo sokuqala ukukhetha amagama akho angukhiye. Sebenzisa ithuluzi lamagama angukhiye ku-akhawunti yakho Yezikhangiso ze-Google ukuze uthole ukuthi yimaphi amagama angukhiye asebenza kahle kakhulu. Kufanele wengeze zontathu izinhlobo zokufanisa kumagama akho angukhiye, kodwa kungcono ukusebenzisa ukufanisa okubanzi kwamagama angukhiye abaluleke kakhulu. Ungakwazi futhi ukwengeza umbhalo wencazelo ozowudlala enhlosweni yesesheli.
Amaqembu esikhangiso segama elingukhiye elilodwa le-Adwords anezinzuzo eziningi. Ikuvumela ukuthi wenze amakhasi afaneleka kakhulu okudala nawokufikela aqondene negama lakho elingukhiye, ngalokho kuthuthukisa i-CTR yakho namazinga okuguqulwa. Amaqembu ezikhangiso zegama elingukhiye elilodwa nawo aziwa ngokuthuthukisa isikolo. Ingxenye engcono kakhulu, isofthiwe imahhala ukulanda nokusebenzisa.
Amaqembu ezikhangiso zegama elingukhiye elilodwa angahluka kakhulu kwelinye. Lokhu kusho ukuthi kubalulekile ukuwahlola futhi uwalungiselele ukuze unqume ukuthi yiziphi ezisebenza kahle kakhulu kumkhankaso wakho. Lokhu kungenxa yokuthi ungakwazi ukulungisa amagama angukhiye futhi ugweme ukuchitha imali ngokuchofoza okungabalulekile. Ungasebenzisa futhi imininingwane yedatha yegama elingukhiye ukuze uhlonze amagama angukhiye amahle Amaqembu Esikhangiso Egama elingukhiye Elilodwa.
While automatic bidding is useful in some circumstances, akuyona inketho engcono kakhulu ngaso sonke isikhathi. Ukubhida okuzenzakalelayo akukuvumeli ukuthi wenze izinguquko ezikhethiwe zebhidi, futhi kwesinye isikhathi ingashiya izikhangiso zakho zigqitshwe phansi kwekhasi. Kulezi zimo, ukubhida ngesandla kuyinketho engcono. Kubalulekile futhi ukuqaphela ukuthi ukubhida okuzenzakalelayo akukuvumeli ukuthi ulawule ibhidi yamagama angukhiye athile.
Okunye okukhathazayo okuyinhloko kokubhida okuzenzakalelayo ku-Adwords ukuthi kungaholela ekuchofozweni okubizayo. Nakuba ukuchofoza ngokuvamile kungafinyeleli amanani aphezulu, unganciphisa inani lokuchofoza ngokusetha i-CPC ephezulu. I-Google incoma ubuncane bezinsuku eziyisikhombisa ngaphambi kokusebenzisa lolu shintsho.
Ukubhida okuzenzakalelayo ku-Adwords kusebenza kancane kunokubhida okwenziwa mathupha ezimeni ezithile, okuhlanganisa nokuzuza izikhundla eziphezulu. Leli su liphinde lenze kube nzima ukuncintisana nezimbangi futhi lingenza kube nzima ukuhambisana nezitayela zemakethe. Kuphinde kuthinte zonke izici zomkhankaso futhi akuyona i-granular, okusho ukuthi awukwazi ukusizakala ngayo yonke inkambiso yemakethe.
Okunye okungalungile kokubhida okuzenzakalelayo ukuthi akwenzeki ukusetha isivalo sebhidi. Lokhu kusho ukuthi ungasebenzisa imali ngokushesha kakhulu ngesikhangiso sakho. Udinga ukulandelela wonke amabhidi akho futhi uqiniseke ukuthi anenzuzo. Amasu okubhida okuzenzakalelayo angasiza ezimweni ezithile, kodwa ngokujwayelekile, kufanele zisetshenziswe kuphela ezimeni lapho ukuguqulwa kuwumgomo oyinhloko.
Kunamaqhinga ahlukahlukene atholakalayo okwenza ukubhida okuzenzakalelayo ku-Adwords kukusebenzele. Abanye babo bangcono kunabanye, kuyilapho ezinye zingalimaza i-akhawunti yakho. Ezinye zingcono kakhulu ezinhlotsheni ezithile zamabhizinisi.
There are a few factors that influence a quality score. Okokuqala, ikhasi lakho lokubikezela kufanele likunikeze ulwazi oluhle lomsebenzisi. Lokhu kuhlanganisa ukuba lula ukuzulazula nokunikeza ulwazi mayelana nebhizinisi lakho. Ikhasi lakho lokubikezela kufanele futhi licace mayelana nendlela elisebenzisa ngayo ulwazi oluvela kubavakashi. Okwesibili, umlando wakho wokuchofoza-udlula-izinga (I-CTR) kuyisici esiyinhloko ku-Quality Score yakho. I-Google isebenzisa le CTR ukuhlola isikhangiso sakho. Labo abane-CTR ephakeme bavame ukuthola amaphuzu angcono, ngakho-ke kufanele uhlose lokho.
Okwesithathu, cabanga ukusebenzisa amagama angukhiye afanelekile. Ukucwaninga amathrendi angukhiye angakusiza ukuthi ubhale izikhangiso ezingcono nokuqukethwe. Ukusebenzisa amagama angukhiye alungile kungasiza iwebhusayithi yakho ibekwe phezulu emiphumeleni yosesho lwe-Google. Keyword searches can also reveal what your customers want. If you have a good understanding of what your customers are looking for, you can create landing pages that match their needs.
AdWords quality scores are based on three factors: izinga lokuchofoza, ukubaluleka kwesikhangiso, kanye nolwazi lwekhasi lokufika. Different ad groups for the same keyword will have different Quality Scores. This is because the ad creative and landing page might differ. The demographic targeting may also be different. A high Quality Score will increase the chances of your ad being seen by people who are searching for your product or service.
Adwords is constantly releasing new features to improve the performance of its users. These features are designed to improve the effectiveness of a PPC ad by increasing the click-through rate and overall ad visibility. Ngokuthuthukisa lawa mamethrikhi, uzothola Ikhwalithi Yekhwalithi ephezulu. Ngokwesibonelo, ungazama ukwengeza inkinobho yokushaya, ulwazi lwendawo, kanye nezixhumanisi eziya ezingxenyeni ezithile zewebhusayithi yakho.
Call extensions are a great way to convert more of your clicks into phone calls. Bangakusiza ukuthi ukhuphule izinga lokuguqulwa ngokususa isinyathelo esengeziwe ohambweni lomthengi oluya ebhizinisini lakho. Ukwengeza izandiso zekholi kumkhankaso wakho Wezikhangiso ze-Google kulula futhi kudinga izilungiselelo ezimbalwa eziyisisekelo.
Izandiso zekholi zinhle kunoma yimuphi umkhankaso, kodwa ziwusizo ikakhulukazi emikhankasweni yeselula neyendawo. Uma usebenzisa izandiso zekholi, uzofuna ukwenza isiqiniseko sokuthi ukulandela kwakho kwe-PPC kusethelwe ukulandelela ivolumu yocingo lwakho. Abathengisi abaningana bahlinzeka ngamamethrikhi ekholi ongawasebenzisa ukulandelela ivolumu yekholi yakho.
Izandiso zekholi zivela eduze naphansi kwesikhangiso sakho, lapho abaseshi bangabathinta khona ukuze baxhumane nawe. Izandiso zekholi zingathuthukisa ukuguqulwa ngokwandisa izinga lokuchofoza, njenge 70% sezisheli zeselula zisebenzisa isici sokuchofoza ukuze ushayele ucingo uhlobo. Ngaphezu kwalokho, 47% yabaseshi ukuhlola ezinye izinhlobo ngemva kokushaya ucingo.
Izandiso zekholi ziyindlela ewusizo yamabhizinisi e-ecommerce. Izandiso zekholi zivumela abathengi ukuthi bashayele ibhizinisi lakho ngokuqondile ngaphandle kokugcwalisa ifomu eliku-inthanethi. Angasetshenziswa futhi ukunikeza ukwesekwa kwefoni kumakhasimende. Ngokwesibonelo, UDell unikeza ukwesekwa kwefoni kumalaptop ebhizinisi akhe. Ungasebenzisa futhi izandiso zekholi ku-Google Adwords.
Imibiko yokulandelela ikholi ikusiza ukuthi uqonde ukuthi imikhankaso yakho yedijithali iguquka kanjani. Ukwazi ukuthi yiziphi iziteshi ezikhiqiza ukuguqulwa okuningi kubalulekile ekuthuthukiseni i-akhawunti yakho. Ukwazi ukuthi yimaphi amagama angukhiye acupha izingcingo kuzokusiza ukuthi usethe isu elisebenzayo lokuthengisa.
