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Inkundla ye-AdWords yakwaGoogle iyithuluzi lokukhangisa eliku-inthanethi elisebenza ngokufana nendlu yendali. Kukusiza ukuthi ubeke isikhangiso sakho phambi kwezithameli ezifanele ngesikhathi esifanele. Kodwa uyisebenzisa kanjani ngokugcwele? Nawa amanye amathiphu namasu. Ungaqalisa mahhala namuhla. Uma umusha ku-AdWords, ungabheka umphakathi wethu wamahhala wabathengisi be-SaaS, Umphakathi.
Ngaphambilini bekwaziwa ngokuthi Izikhangiso ze-Google, Inkundla ye-AdWords yakwaGoogle ivumela abakhangisi ukuthi bakhe futhi babeke izikhangiso kumawebhusayithi. Lezi zikhangiso ziboniswa eduze kwemiphumela yosesho efanele. Abakhangisi bangasetha inani lezikhangiso futhi babhide ngokufanele. U-Google ube esebeka isikhangiso phezulu ekhasini lemiphumela uma othile esesha igama elingukhiye elithize. Izikhangiso zingasetshenziswa endaweni, kuzwelonke, nakwamanye amazwe.
I-AdWords yethulwe yi-Google ku 2000. Ezinsukwini zokuqala, abakhangisi bakhokhela i-Google nyanga zonke ukuze baphathe imikhankaso yabo. Ngemva kwesikhashana, babekwazi ukuphatha umkhankaso bebodwa. Nokho, inkampani yashintsha le sevisi futhi yethula ingosi ye-inthanethi yokuzisiza. I-Google iphinde yethula uhlelo lokufaneleka lwe-ejensi kanye nengosi yokuzisiza. Ku 2005, yethule isevisi yokuphatha umkhankaso we-Jumpstart kanye nohlelo lwe-GAP lochwepheshe bokukhangisa.
Kunezinhlobo ezahlukene zezikhangiso, kuhlanganise nombhalo, isithombe, kanye nevidiyo. Ngayinye yalezi, I-Google inquma isihloko sekhasi bese iveza izikhangiso ezihambisana nokuqukethwe. Abashicileli bangase futhi bakhethe iziteshi abafuna ukuthi izikhangiso ze-Google zivele ngazo. I-Google inamafomethi ahlukene ezikhangiso, kufaka phakathi izikhangiso zombhalo weselula, amavidiyo angaphakathi kwekhasi, futhi ubonise izikhangiso. NgoFebhuwari 2016, I-Google isuse izikhangiso ezingakwesokudla ku-AdWords. Nokho, lokhu akuthinti ukufakwa kuhlu kwemikhiqizo, Igrafu ye-Google Knowledge, nezinye izinhlobo zezikhangiso.
Indlela edumile yokumaketha kabusha ibizwa nge-dynamic remarketing. Kubandakanya ukubonisa izikhangiso kubavakashi bewebhusayithi bangaphambilini ngokusekelwe ekuziphatheni kwabo. Lokhu kuvumela abakhangisi ukuthi bakhe uhlu lwezethameli ngokusekelwe ezivakashini zabo zangaphambilini zewebhusayithi futhi banikeze izikhangiso ezihambisana nalezi zithameli. Abasebenzisi be-Google AdWords bangaphinda bakhethe ukuthola izibuyekezo zokukhishwa kwemikhiqizo emisha nezibuyekezo ngohlu lokumaketha kabusha lokuseshwa. (I-RLSA) isici.
Nakuba i-AdWords iyinkundla yokukhangisa esetshenziswa kakhulu ku-inthanethi, kusewuhlelo olunzima lwamabhizinisi amancane. I-Google yenze i-AdWords yaba isistimu yokukhangisa yezigidigidi zamadola. Ngaphandle kokuba inkundla yokukhangisa ethandwa kakhulu ozisebenzelayo, I-AdWords futhi iyinkundla yokukhangisa yokuzenzela wena eyakhiwe i-Google. Impumelelo yayo ekufinyeleleni amakhasimende angaba khona iyenze yaba enye yezinhlelo ezinkulu zokukhangisa emhlabeni.
Kunezinto okufanele uzazi ngaphambi kokuya endalini. Ezindalini, ofaka isicelo esiphezulu uyawina into. Uma kukhona amabhidi amabili, indlu endalini kuyodingeka ikhethe phakathi kwazo. Umdayisi uzophinde amemezele inani elibekiwe. Lena inani lentengo engathengwa ngayo, futhi kufanele ibe ngaphansi kunokulinganisa komhloli. Indlu yendali izophinde inikeze imininingwane mayelana nempahla edayisiwe ngokushesha nje lapho isitholakala.
Inqubo yokuthumela iyafana. Uzodlulisela ubunikazi bento endlini yendali. Ukuze uthumele into yakho, indlu yendali izodinga ukuthola inani layo ukuze bakwazi ukusetha ibhidi yokuqala. Ukuze ucele i-appraisal, izindlu eziningi zendali zinamafomu okuxhumana aku-inthanethi. Ungavakashela indlu yendali mathupha noma ushiye into ukuze uyihlole. Ngesikhathi sendali, uma ungenaso isikhathi sokuthi i-appraisal yenziwe mathupha, ezinye izindlu zendali zingakhokhisa imali yokwehluleka 5 ku 15 iphesenti lentengo yento.
Kunezinhlobo ezintathu zezindali. Izindali zesiNgisi zivame kakhulu emphakathini wanamuhla. Abahlanganyeli bayamemeza amanani abo ebhidi noma bawahambise nge-elekthronikhi. Indali iphela lapho obhidayo ophakeme kakhulu engakweqisi ibhidi yangaphambilini. Owinile nguyena ozowina inkatho. Ngokungqubuzanayo, indali evaliwe yentengo yokuqala idinga ukuthi amabhidi enziwe ngezimvilophu ezivaliwe kanye nomthengi oyedwa.
Indlu yendali inikeza isevisi egcwele kubo bobabili abathengisi nabathengi. Umthengi uzoletha into endlini yendali, okuzocacisa ukuthi izothengiswa nini. Indlu yendali izomaketha into futhi ibambe izikhathi zokuhlolwa komphakathi ngaphambi kosuku lwendali. Uma usuku lwendali selufikile, umdayisi uzoqhuba indali futhi adayise into. Indlu yendali izoqoqa ikhomishini kumthengi bese idlulisela okusele kumthengisi. Uma indali isiphelile, indlu endalini izohlela ukugcinwa okuphephile kwempahla, futhi ingase ihlele nezinto zokuhamba uma umthengisi efisa.
Kunezinzuzo eziningi zokusebenzisa i-Google AdWords ebhizinisini lakho. Umhlahlandlela Wezenzo Ezinhle Kakhulu we-Google uchaza ukuthi ungawahlola kanjani amabhidi akho. Uma ungakwazi ukuzuza i-ROI enhle ngaphakathi kwesabelomali esiphusile, I-AdWords ingasebenza kahle kakhulu. Umkhankaso onenzuzo ungakhiqiza okungenani amadola amabili ngenzuzo kuwo wonke amadola owasebenzisayo. Amabhizinisi angathuthukisa umkhankaso wawo we-AdWords ukuze akhulise umthamo wokuthengisa nenzuzo.
Ngalolu hlelo, ungaqondisa amakhasimende angaba khona ngeminyaka, indawo, amagama angukhiye, ngisho nesikhathi sosuku. Ngokuvamile, amabhizinisi aqhuba izikhangiso zawo phakathi kukaMsombuluko noLwesihlanu kusukela 8 AM kuye 5 PM. Uma ubheke ukwenza inzuzo ephezulu, ungase ufune ukubhidela isikhundla esimaphakathi. Uma inkampani yakho yenza inzuzo ngemuva kokuchitha kuphela $50 inyanga, ungakwazi njalo ukuchibiyela amabhidi akho ukuze ukhuphule inani lemali engenayo oyenzayo.
