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Uma ubhalisela i-Adwords, unethuba lokudala umkhankaso ohambisana nomkhiqizo wakho futhi uqondise abasebenzisi asebevele benentshisekelo kumkhiqizo wakho. Ngephaneli yakho yokulawula ye-Adwords, ungakhomba nabasebenzisi abake bavakashela isayithi lakho ngaphambilini, eyaziwa ngokuthi i-Site-Targeting. Leli su lokumaketha kabusha likusiza ukuthi ukhuphule izinga lakho lokuguqulwa ngokubonisa izikhangiso kubantu abake bavakashela iwebhusayithi yakho ngaphambilini. Ukuze uthole ulwazi olwengeziwe lokuthi ungayisebenzisa kanjani ngokugcwele i-Adwords, funda uqhubeke!
Izindleko Ngokuchofoza ngakunye (CPC) kunqunywa umkhiqizo okhangiswayo. Izinkundla eziningi zezikhangiso eziku-inthanethi zisekelwe endalini, ngakho abakhangisi banquma ukuthi bazokhokha malini ngokuchofoza ngakunye. Imali ethe xaxa umkhangisi azimisele ukuyisebenzisa, maningi amathuba okuthi isikhangiso sabo sivele ku-newsfeed noma sithole ukubekwa okuphezulu emiphumeleni yosesho. Ungathola ukuthi kubiza malini ngokuqhathanisa i-CPC ejwayelekile yezinkampani ezimbalwa.
Inkundla ye-AdWords yakwaGoogle ivumela abakhangisi ukuthi babhide ngamagama angukhiye. Ukuchofoza ngakunye kubiza cishe isenti, ngezindleko ezihlukayo ngokusekelwe ezintweni ezimbalwa. I-CPC emaphakathi kuzo zonke izimboni imayelana $1, kodwa i-CPC ephezulu ayidingeki ngempela. Kubalulekile futhi ukucabangela i-ROI lapho unquma ukuthi yimalini ongakwazi ukuyisebenzisa. Ngokulinganisa i-CPC ngegama elingukhiye, ungathola umbono ongcono wokuthi iyini i-ROI yewebhusayithi yakho.
Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka ngokuya ngomkhiqizo othengiswayo. Imikhiqizo yenani eliphezulu iheha ukuchofoza okuningi kunemikhiqizo enenani eliphansi. Ngenkathi umkhiqizo ungathengisa ngemali encane $5, ingabiza phezulu $5,000. Ungasetha isabelomali sakho ngokusebenzisa ifomula ku-WordStream, ithuluzi elilandelela ama-CPC amaphakathi kuzo zonke izimboni. Uma i-CPC yakho eqondiwe iphakathi $1 futhi $10 ngokuchofoza ngakunye, isikhangiso sakho sizokhiqiza ukuthengisa okwengeziwe kanye ne-ROI.
Uma ususungule isilinganiso sesabelomali sakho, ungakwazi bese ukhetha isofthiwe ye-PPC ukuze wenze ngokuzenzakalelayo ukuphathwa kwe-akhawunti yakho ye-AdWords. Isofthiwe ye-PPC ngokuvamile inelayisensi, futhi izindleko ziyahlukahluka kuye ngenani lesikhathi ohlela ukulisebenzisa. I-WordStream inikeza inkontileka yezinyanga eziyisithupha kanye nenketho yonyaka ekhokhelwa kusengaphambili. Ngaphambi kokuthi ubhalisele inkontileka, kufanele uqonde yonke imigomo nemibandela.
Ngaphandle kwe-CPC, kufanele futhi ucabangele ikhwalithi yethrafikhi yakho. Ithrafikhi yekhwalithi ephezulu ithathwa njengebalulekile uma iguquka kahle. Ungakwazi ukubala i-ROI yegama elingukhiye elithile ngokubheka amazinga okuguqulwa. Ngale ndlela, unganquma ukuthi usebenzisa imali engaphansi noma usebenzisa ngokweqile. Kunezici eziningi ezinquma izindleko ngokuchofoza ngakunye kwe-Adwords, okuhlanganisa ibhajethi yakho kanye nenani lokuchofoza okutholwa yisikhangiso sakho.
Uma usetha ibhidi yakho ephezulu ku-Google Adwords, into yokuqala okufanele uyazi ukuthi ungayishintsha noma nini lapho ufuna. Kodwa qaphela ukuthi ungenzi ushintsho lwengubo. Ukuyishintsha kaningi kungaba yingozi emkhankasweni wakho. Indlela yokuhlola ukuhlukanisa ingaba usizo ekunqumeni ukuthi ibhidi yakho ikulethela ithrafikhi eyengeziwe noma ngaphansi. Ungahlola amasu ahlukene ngokuqhathanisa amagama angukhiye ahlukene. Uma unethrafikhi yekhwalithi ephezulu, ibhidi yakho ephezulu inganyuswa kancane.
Uma umkhankaso wakho ugxile kumagama angukhiye angabhidi, kufanele ucabange ukusetha ibhidi ezenzakalelayo ibe uziro. Ngale ndlela, isikhangiso sakho sizovezwa kunoma ubani osesha igama lakho elingukhiye. Ngaphezu kwalokho, izovela futhi kusesho oluhlobene, amagama angukhiye angapeliwe kabi, kanye nomqondo ofanayo. Ngenkathi le nketho izokhiqiza okuningi okuvelayo, kungase futhi kubize. Enye inketho ukukhetha Exact, Ibinzana, noma I-Negative Match.
Ngenkathi i-Google ingancomi ukusetha ibhidi ephezulu, kuyasiza emkhankasweni wakho uma ufuna ukuqapha ukusebenza kwezikhangiso zakho. Ungase ufune ukukhulisa ibhidi yakho ephezulu, uma izikhangiso zakho zenza kahle, kodwa kufanele uzihlole ngokushesha ngaphambi kokuthatha isinqumo nge-CPC ephezulu. Lokhu kuzokusiza ukuthi unqume ukuthi yiliphi isu elinenzuzo kakhulu. Futhi ungakhohlwa ukuthi isikhundla esiphezulu akusona njalo isu elingcono kakhulu. Kwesinye isikhathi izikhangiso zakho zizovela ziphansi, ngisho noma benza kangcono kunezimbangi zakho.
Kufanele wazi ukuthi i-Google isebenzisa inqubo yokubhida esekwe endalini kuwo wonke amagama angukhiye ku-Adwords. Lokho kusho ukuthi uma othile asesha umkhiqizo noma isevisi yakho, indali izokwenzeka, ngayo yonke i-akhawunti yomkhangisi enegama elingukhiye elifana nombuzo wakho wosesho. Ibhidi oyibekayo inquma ukuthi isikhangiso sakho sizovela nini ku-Google. Nokho, uma isilinganiso sakho semali osisebenzisa nsuku zonke singaphansi kwebhidi yakho ephezulu, ungayenyusa ukuze unxephezele izindleko ezengeziwe.
Uma uhlela ukwandisa ukuchofoza kwakho, ungasetha ibhidi yakho enkulu ku 50% ngaphansi kwe-CPC yakho yekhefu. Lokhu kuzoqinisekisa ukuthi uthola ukuchofoza okuhle nokuguqulwa futhi kukusize uhlale ngaphakathi kwesabelomali sakho. Leli su lihle kakhulu emikhankasweni engadingi ukulandelela ukuguqulwa. Kuhle futhi ekukhuphuleni umthamo wakho wethrafikhi ngaphandle kokuthinta izindleko ngokuchofoza ngakunye. Kuyisinqumo esihle semikhankaso enamazinga aphezulu okuguqulwa.
Njengoba ungase ukwazi, ukuthola amazinga aphezulu ezinjinini zokusesha akulula. Kunezici ezimbalwa i-Google ezibukayo, kufaka phakathi ibhidi yegama lakho elingukhiye le-CPC kanye nesikolo sekhwalithi. Ukusebenzisa isu lokubhida elilungile kuzokusiza ukuthi uthole imiphumela ehamba phambili yomkhankaso wakho. Okubhalwe ngezansi amanye amathiphu okukhulisa isu lakho lokubhida igama elingukhiye:
Setha izinhlobo zokufanisa. Lokhu kunquma ukuthi ubhida malini ngokuchofoza ngakunye nokuthi uzimisele ukusebenzisa malini kukonke. Ukukhetha uhlobo lokufanisa kuthinta isamba senani olisebenzisayo kumagama angukhiye, futhi inganquma ukuthi uzokwazi yini ukuthola isikhundla esihle ekhasini lokuqala. Uma usuwamisile amabhidi akho, I-Google izofaka igama lakho elingukhiye lisuka ku-akhawunti efaneleke kakhulu kanye nesikhangiso esihlobene nayo.
Sebenzisa ucwaningo lwamagama angukhiye ukuze uthole amagama angukhiye alungile ongawaqondisa. Ucwaningo lwamagama angukhiye luzokusiza ukuthi ususe izinketho zamagama angukhiye ezinokuncintisana ngokweqile noma ezibizayo. Ukusebenzisa amathuluzi okucwaninga ngamagama angukhiye kuzokusiza ukuthi unqume inhloso yomsebenzisi, ukuncintisana, kanye nenani eliphelele lokubhida. Amathuluzi afana ne-Ubersuggest akusiza ukuthi uthole amagama angukhiye enani eliphezulu ngokukunikeza idatha yomlando, amabhidi okuncintisana, kanye nezabelomali ezinconyiwe. Uma ufuna ukwandisa ibhajethi yakho, sebenzisa leli thuluzi ukuze likusize ukhethe amagama angukhiye alungile.
Ngaphandle kokukhethwa kwegama elingukhiye, ukulungiselelwa kwebhidi kuyisici esibalulekile somkhankaso wesikhangiso oyimpumelelo. Ngokuthuthukisa igama lomkhiqizo wakho ngokwenza ibhidi ibe ngcono, ungathuthukisa impilo ye-akhawunti yakho iyonke futhi wenze amagama akho angukhiye asebenze kakhulu. Ukubhida egameni lomkhiqizo kukhophi yakho yesikhangiso kuzokhulisa amathuba okuthola amaphuzu ekhwalithi ephezulu kanye nezindleko eziphansi ngokuchofoza ngakunye. Le ndlela yokumaketha kwe-adwords iyindlela ephumelela kakhulu yokwandisa ukuthengisa.
Uma kuziwa ekukhetheni igama elingukhiye, igama elingukhiye lihambisana kakhulu, ngcono inzuzo yokutshala imali. Akukhona nje ukuthi okuqukethwe kuzoba ngcono, kodwa futhi uzoba nababukeli abaningi. Ucwaningo lwamagama angukhiye luzokusiza ukuthi udale okuqukethwe okungcono kakhulu kwezithameli zakho futhi uthuthukise umkhankaso wakho we-PPC. Uma ufuna ukwazi kabanzi mayelana nokubhida kwegama elingukhiye, xhumana nezinsizakalo zokuphatha umkhankaso we-Deksia PPC. Uzojabula ngokuthi ukwenzile!
Uma usebenzise i-AdWords ukukhuthaza iwebhusayithi yakho, kufanele wazi ukuthi ukukhangisa kwakho kusebenza kangakanani. Uma ufuna ukwazi ukuthi bangaki ukuchofoza iwebhusayithi yakho ekutholayo, udinga ukwazi ukuthi siyini izinga lokuguqulwa uma othile esefikile kuwebhusayithi yakho. Ngaphandle kokulandela ukuguqulwa, uzovele uqagele. Kulula kakhulu ukwenza izinqumo ezinolwazi uma unedatha oyidingayo ukukala impumelelo yakho. Qhubeka ufunde ukuze ufunde kabanzi mayelana nokulandelela ukuguqulwa ku-AdWords.
Ukulandelela izingcingo kubalulekile ekulandeleleni inombolo yezingcingo ezikhiqizwa iwebhusayithi yakho. Ngokungafani nezinye izindlela, call Tracking amarekhodi izingcingo lapho umuntu echofoza inombolo yocingo kuwebhusayithi yakho. I-Adwords ikuvumela ukuthi ulandelele izingcingo, futhi ikhodi yokuguqula ingafakwa kuwebhusayithi yakho ukuze unike amandla lokhu kulandelela. Ukuze uqale ukulandelela izingcingo, uzodinga ukuxhuma i-akhawunti yakho ye-Adwords nesitolo sakho sohlelo lokusebenza noma i-firebase.
Uma usuqedile ukumisa ukulandela kwakho ukuguqulwa, chofoza “Londoloza” Ukuqeda. Efasiteleni elilandelayo, uzobona i-ID yakho yokuguqulwa, Ilebula yokuguqulwa, kanye Nenani Lokuguqulwa. Olandelayo, chofoza ingxenye ethi Fire On ukuze ukhethe ukuthi ikhodi yokulandelela ukuguqulwa kufanele ixoshwe nini. Ungakhetha usuku losuku ofuna ukulandelela ngalo izivakashi zewebhusayithi yakho ukuthi zifike kwelakho “Ngiyabonga” ikhasi. Uma isivakashi siza kusayithi lakho ngemva kokuchofoza isixhumanisi se-AdWords, ikhodi yokulandelela ukuguqulwa izoxoshwa kuleli khasi.
Kufanele wazi ukuthi ukulandelela ukuguqulwa ngeke kusebenze uma ungenayo amakhukhi afakiwe kumakhompyutha abo. Abantu abaningi baphequlula i-inthanethi ngamakhukhi avuliwe. Nokho, uma ukhathazekile ngokuthi isivakashi asichofozi esikhangisweni sakho, vele uguqule izilungiselelo ze-akhawunti yakho ye-AdWords ukuze ukhubaze ukulandelela ukuguqulwa. Kubalulekile ukuqonda ukuthi ukuguqulwa kuthatha 24 amahora okuvela ku-AdWords. Kungase futhi kuthathe kufikela 72 amahora ukuze idatha ithathwe yi-AdWords.
Lapho uhlaziya ukusebenza komkhankaso wakho wokukhangisa, kubalulekile ukuqapha i-ROI yakho futhi unqume ukuthi yiziphi iziteshi zokukhangisa ezikhiqiza imiphumela engcono kakhulu. Ukulandelela ukuguqulwa kukusiza ukuthi ulandelele imbuyiselo ekutshalweni kwemikhankaso yakho yokukhangisa ku-inthanethi. Kukusiza ukuthi udale amasu okuthengisa asebenza kangcono futhi wandise i-ROI yakho. Ukusebenzisa ukulandelela ukuguqulwa ku-AdWords kuyindlela engcono kakhulu yokunquma ukuthi izikhangiso zakho ziguquka kahle yini. Ngakho, qala ukuwenza namuhla!
