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Uma ufuna ukwenza imali eningi ku-inthanethi nge-Google Adwords, kukhona izinto eziyisisekelo okudingeka uzazi. Lezi wucwaningo lwamagama angukhiye, Ukuqondisa kweqembu lesikhangiso, Izindleko ngokuchofoza ngakunye, kanye ne-Competitor intelligence. Kulesi sihloko, Ngizochaza ngayinye yalezi ngamafuphi. Ukuthi umusha ku-AdWords noma usuneminyaka uyisebenzisa, kunezinto okufanele uzazi ukuze uqalise.
Cishe uke wezwa ngamathuluzi egama elingukhiye ngaphambili, kodwa ziyini ngempela? Kafushane, ayisethi yamathuluzi okuthola amagama angukhiye amasha futhi anqume ukuthi yimaphi ongabhida kuwo. Amathuluzi egama elingukhiye ayingxenye ebalulekile yenqubo yokukhangisa ye-AdWords, njengoba zikuvumela ukuthi wenze ngcono usesho lwakho futhi uhlonze amagama angukhiye amasha. Kungakhathaliseki ukuthi usebenzisa liphi ithuluzi, ukhiye wokumaketha okuphumelelayo kwe-AdWords uwukuqinisekisa ukuthi uvakashela kabusha le misebenzi njalo.
Isinyathelo sokuqala ocwaningweni lwamagama angukhiye ukuqonda i-niche yakho kanye nemibuzo abantu abayibuzayo. Kubalulekile ukuthi ubambe ukunaka kwababukeli bakho ngokukhomba izidingo zabo. Ngenhlanhla, kukhona ithuluzi lokukusiza wenze lokho kanye: I-Google Keyword Planner. Leli thuluzi likuvumela ukuthi uphequlule amakhulukhulu amagama angukhiye ahlukene futhi uthole lawo anevolumu yokusesha ephezulu. Uma usunciphise uhlu lwakho lwamagama angukhiye, ungaqala ukudala okuthunyelwe okusha eduze kwabo.
Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye ukuncintisana. Uzofuna ukukhetha amagama angukhiye angenawo ukuncintisana ngokweqile, kodwa namanje azijwayelekile kakhulu. I-niche yakho kufanele igcwale abantu abafuna imishwana ethile. Qiniseka ukuthi uqhathanisa isikhundla sombangi kanye nokuqukethwe ukuze uthole ukuthi yini esebenza kangcono. Kubalulekile ukukhumbula ukuthi izethameli zakho zifuna umkhiqizo noma isevisi yakho. Igama elingukhiye eselivele lidumile endaweni eyodwa lizoba nevolumu yokusesha ephezulu uma lihambisana nebhizinisi lakho.
Uma usunciphise uhlu lwamagama angukhiye, ungagxila kulokho okubaluleke kakhulu ku-niche yakho. Kubalulekile ukukhetha amagama angukhiye ambalwa nemisho enenzuzo enkulu yomkhiqizo noma isevisi yakho. Khumbula, udinga ezintathu noma ezinhlanu kuphela ukuze ube nomkhankaso oyimpumelelo. Amagama angukhiye acace kakhudlwana, ayanda amathuba akho okuphumelela kanye nenzuzo. Kubalulekile ukuqonda ukuthi yimaphi amagama angukhiye aseshwa kakhulu ngabathengi nokuthi yimaphi angekho.
Isinyathelo esilandelayo ocwaningweni lwamagama angukhiye siwukwenza okuqukethwe eduze kwamagama angukhiye owakhethile. Ukusebenzisa amagama angukhiye omsila omude kuzokhuphula ithrafikhi efanelekile namazinga okuguqulwa. Njengoba wenza lokhu, zama ngezinhlobo ezahlukene zokuqukethwe. Ungasebenzisa umushwana ongukhiye ofanayo ezihlokweni ezahlukene noma emakhasini okufikela ahlukene. Ngale ndlela, uzokwazi ukuthola ukuthi iyiphi inhlanganisela yamagama angukhiye nokuqukethwe okusebenza kangcono ebhizinisini lakho. Izithameli zakho eziqondiwe zizokwazi ukukuthola ngokuqukethwe okukhanga lolu phenyo oluthile.
Uma usukulungele ukuqala ukudala izikhangiso ezihloswe kakhulu zewebhusayithi yakho, cabanga ukusetha amaqembu ezikhangiso. Amaqembu esikhangiso amaqembu amagama angukhiye, umbhalo wesikhangiso, kanye namakhasi okufika aqondene ne-niche yakho nezethameli. I-Google inaka ngokukhethekile amaqembu ezikhangiso lapho inquma ukuthi uzibeka kuphi izikhangiso zakho. Ungakhetha futhi ezilimini ezihlukahlukene, okusho ukuthi uzokwazi ukukhomba abangaba amakhasimende emhlabeni jikelele.
Nakuba ukubukela kungeke kunciphise ukuqondisa komkhankaso wakho, ungazama ngemibandela ehlukene emaqenjini ezikhangiso. Ngokwesibonelo, uma ungumnikazi wesitolo samabhayisikili, ungase ucabange ukukhetha kokubili ubulili kanye nezithameli ezihambisanayo “abathanda amabhayisikili” eqenjini lakho lesikhangiso. Ungase futhi ufune ukuhlola ukuthi izethameli zakho ezihlosiwe zinentshisekelo ezimpahleni ezisebenzayo, futhi uma benjalo, ungabakhipha eqenjini lesikhangiso.
Ngokungeziwe ekuqondisweni kweqembu lesikhangiso, futhi ungalungisa amabhidi akho ngendawo. Ungangenisa izinhlu ze-geo kusuka ku-Search njengesiteshi. Ukuze uhlele amagama angukhiye amaningi kumkhankaso owodwa, ungasebenzisa inketho yokuhlela ngobuningi. Uma ungenayo ibhajethi yansuku zonke, ungaphinda uhlele amagama angukhiye amaningi ngesikhathi esisodwa. Mane ukhumbule ukukhumbula ukuthi lesi sici sitholakala kuphela emikhankasweni engenabhajethi yansuku zonke.
Indlela engcono kakhulu yokuhlola ikhophi yesikhangiso ukuqala ngezinguquko ezinkulu. Ungaqali ngokuhlola igama elingukhiye elilodwa eqenjini lesikhangiso. Udinga ukuhlola ubuncane bokuhluka okuthathu kuya kwezine kwamakhophi ahlukene ukuze uthole ukuthi iyiphi esebenza kangcono kuzithameli zakho. Lokhu kuzokongela isikhathi nemali ngokuhamba kwesikhathi. Kuzokusiza futhi ukuthi unqume i-USP esebenza kakhulu futhi ubizele esenzweni. Lena yingxenye ebalulekile yesu le-PPC.
Uma udala amaqembu ezikhangiso, khumbula ukuthi amagama angukhiye ngaphakathi kweqembu lesikhangiso angaba nencazelo efanayo. Ukukhethwa kwamagama angukhiye ngaphakathi kweqembu lesikhangiso kuzonquma ukuthi isikhangiso siyaboniswa noma cha. Ngenhlanhla, I-Google AdWords isebenzisa isethi yezintandokazi uma kuziwa ekukhetheni amagama angukhiye azofakwa endalini. Ukukusiza ukuthi ulungiselele amaqembu akho ezikhangiso, nali idokhumenti evela kwa-Google echaza indlela yokusebenzisa amagama angukhiye afanayo nagqagqene kuma-akhawunti esikhangiso se-Google. Kungakhathaliseki ukuthi kubukeka kanjani, igama elingukhiye elilodwa kuphela elingaqalisa isikhangiso ku-akhawunti yakho.
Kungakhathaliseki ukuthi usanda kuzalwa noma umakadebona, uzofuna ukwazi ukuthi yini ongayilindela ku-Cost per Click ye-Adwords. Uzothola ukuthi izindleko zingasukela noma kuphi $1 ku $4 kuye ngemboni, futhi izindleko ezimaphakathi ngokuchofoza ngakunye ziphakathi $1 futhi $2. Nakuba lokhu kungase kubonakale kuyinani elikhulu, Kuyaqapheleka ukuthi i-CPC ephezulu ayihumushi ku-ROI ephansi. Izindaba ezinhle ukuthi kunezindlela zokuthuthukisa i-CPC yakho nokugcina izindleko zisesimweni.
Ukuze uthole umbono ojwayelekile wokuthi ukuchofoza ngakunye kuzobiza malini, singaqhathanisa amanani e-CPC avela emazweni ahlukene. Ngokwesibonelo, e-United States, Izilinganiso ze-CPC zezikhangiso ze-Facebook cishe $1.1 ngokuchofoza ngakunye, kuyilapho abaseJapane naseCanada bekhokha kuze kube $1.6 ngokuchofoza ngakunye. E-Indonesia, Brazil, naseSpain, i-CPC yezikhangiso ze-Facebook $0.19 ngokuchofoza ngakunye. Lawa manani aphansi kunesilinganiso sikazwelonke.
Umkhankaso wesikhangiso oyimpumelelo uzoqinisekisa i-ROI enkulu ngenani elincane lemali esetshenzisiwe. Ibhidi ephansi ngeke iguqule, futhi ibhidi ephezulu ngeke iqhube ukuthengisa. Izindleko ngokuchofoza ngakunye zomkhankaso zingahluka usuku nosuku, kuye ngokuncintisana ngamagama angukhiye athile. Ezimweni eziningi, abakhangisi bakhokha kuphela okwanele ukweqa imikhawulo ye-Ad Rank futhi banqobe i-Ad Rank yalowo oqhudelana naye ngaphansi kwabo.
Ungathuthukisa i-ROI yeziteshi zakho zokumaketha, kufaka phakathi Izindleko ngokuchofoza ngakunye kwe-Adwords. Tshala eziteshini zokumaketha ezingaka njenge-imeyili, izinkundla zokuxhumana, kanye nezikhangiso ezikhomba kabusha. Ukusebenza Ngezindleko Zokutholwa Kwekhasimende (I-CAC) ikusiza ukuthi uphathe ibhajethi yakho, thuthukisa ibhizinisi lakho, futhi uthuthukise i-ROI yakho. Lezi izindlela ezintathu ezivame kakhulu zokuthuthukisa Izindleko ngokuchofoza ngakunye kwe-Adwords. Indlela enhle yokuqala ukusebenzisa la mathuluzi futhi ubone ukuthi angakwenzela ini.
Indlela enhle yokwehlisa izindleko zakho ngokuchofoza ngakunye kwe-Adwords iwukuba uqiniseke ukuthi isikolo sakho sekhwalithi siphezulu ngokwanele ukuze uqhudelane nomthengi ophakeme kakhulu.. Ungakwazi ukubhida kuze kube kabili inani lentengo yomkhangisi olandelayo, kodwa kufanele ukhumbule ukuthi i-Google izobiza inani lemali oyikhokhayo njengezindleko zangempela ngokuchofoza ngakunye. Kubalulekile futhi ukukhumbula ukuthi kunezici eziningi ezingaba nomthelela entengo yokuchofoza ezikhangisweni zakho, kufaka phakathi isikolo sekhwalithi yewebhusayithi yakho.
Uma uzama ukudala umkhankaso wesikhangiso oyimpumelelo, ubuhlakani bokuncintisana bubalulekile. Lokhu kubalulekile uma kuziwa ekutholeni ukuthi bakuphi izimbangi zakho, nalokho abakwenzayo. Ithuluzi lezobunhloli eliqhudelanayo njenge-Ahrefs lingakunikeza ulwazi mayelana nezimbangi zakho’ traffic organic, ukusebenza kokuqukethwe, futhi nokuningi. I-Ahrefs iyingxenye yomphakathi wokuncintisana we-SEO wezobunhloli, futhi ikusiza ukuthi ubone izimbangi zakho’ amagama angukhiye.
Enye yezindlela ezingcono kakhulu zokuncintisana zobuhlakani ukuqonda amamethrikhi ezimbangi zakho. Ngoba idatha iyahlukahluka kubhizinisi nebhizinisi, kubalulekile ukusebenzisa ama-KPI akho lapho uhlaziya izimbangi zakho. Ngokuqhathanisa izimbangi zakho’ ukuhamba kwethrafikhi, ungakwazi ukukhomba izindawo zamathuba ongase uwageje ngenye indlela. Nawa amanye amathiphu obuhlakani bokuncintisana obusebenzayo be-Adwords:
Qaphela izimbangi zakho’ amakhasi okufika. Ungathola imibono emihle ngokutadisha izimbangi zakho’ amakhasi okufika. Enye inzuzo yobuhlakani obuncintisanayo ukuhlala phezu kokunikezwayo okusha namasu avela kubancintisana nabo. Ungakwazi futhi ukubhalisela izexwayiso zezimbangi ukuze uhlale uphezulu kulokho okwenziwa izimbangi zakho. Ungaphinda uhlole okuqukethwe okuqhudelana naye ezinkundleni zokuxhumana ukuze ubone ukuthi kuqhathaniseka kanjani nokwakho. Ungathola umkhiqizo noma isevisi ezokhanga i-niche yabantu ozama ukubaqondisa.
Qonda izimbangi zakho’ amaphuzu obuhlungu. Ngokuhlaziya izimbangi zakho’ iminikelo, unganquma ukuthi yikuphi okunikezwayo okukhanga kakhulu izethameli zakho ozihlosile. Ungathola nokuqonda ezinhlelweni zabo zamanani namasevisi. Amathuluzi obuhlakani okuncintisana alandelela imininingwane yokuthengisa enemininingwane. Bese, unganquma ukuthi uzophendula kanjani kulezi. Ithuluzi lokuncintisana lobuhlakani lizokutshela ukuthi izimbangi zakho zisebenzise isu elifanayo noma cha. Lokhu kungakusiza ukuthi uthole umkhawulo phezu kwezimbangi zakho futhi ukhuphule imali yakho engenayo.
