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Uma ungumnikazi webhizinisi, mhlawumbe usebenzise inkundla ye-Adwords ye-Google ukukhangisa ibhizinisi lakho. Kunezindlela ezimbalwa zokuhlela i-akhawunti yakho ukuze uqinisekise ukuthi uthola imali eningi yemali yakho. Kulesi sihloko, sizofaka izisekelo zokubhida kumagama angukhiye anophawu lokuhweba, uqondise izethameli zakho usebenzisa ukufanisa imisho, kanye nokuguqulwa kokulandela umkhondo. Lesi sihloko senzelwe ukukunikeza ulwazi oludingekayo ukuze ukhulise ukusebenza kahle kwemizamo yakho yokukhangisa kuplathifomu ye-Google.
Kunezizathu eziningi zokuthi kungani kubalulekile ukukhangisa ku-platform ye-Google Adwords. Okokuqala, uzokhokhiswa kuphela uma othile echofoza esikhangisweni sakho. Okwesibili, le ndlela yokukhangisa ikuvumela ukuthi ulandelele imiphumela yemikhankaso yakho yezikhangiso. Ngaleyondlela, ungenza izinqumo ezinolwazi mayelana nenani lemali oyisebenzisayo ekukhangiseni. Kodwa i-Google Adwords akuyona ukuphela kwendlela yokukhangisa ku-Google. Ukuze uqinisekise ukuthi iyasebenza ebhizinisini lakho, uzodinga ukuqonda ukuthi le nkundla yokukhangisa isebenza kanjani.
I-AdWords isebenza ne-Google Display Network, esebenzisa inethiwekhi ye-Google yamawebhusayithi ezinkampani zangaphandle. Isikhangiso sakho singavela phezulu ekhasini lakho lewebhu, kubha eseceleni, ngaphambi kwamavidiyo e-YouTube, noma yikuphi kwenye indawo. Inkundla futhi inamandla okubeka izikhangiso kuzinhlelo zokusebenza zeselula ne-Gmail. Kuzodingeka ubhalise izimpawu zakho zokuthengisa ngaphambi kokuthi uqale ukukhangisa nge-Google. Lokhu kusho ukuthi uzokhokha kancane ngokuchofoza ngakunye futhi uthole ukubekwa kwezikhangiso okungcono.
Ukukhangisa kuplathifomu ye-Google Adwords kulula ukuyisebenzisa. Ziningi izindlela zokwandisa ibhajethi yakho, okuhlanganisa nokukhulisa indlela osebenzisa ngayo imali uma imiphumela ibonakala. Ukwandisa impumelelo yakho, cabanga ukuqasha umxhumanisi Oqinisekisiwe we-Google noma i-ejensi ukuze ikusize. Asikho isizathu sokuthi kungani ungazami, njengoba kuyindlela engabizi kakhulu yokuletha izikhangiso eziqondiswe kakhulu. Futhi khumbula, uma uthola imiphumela, ungakwazi ukwandisa isabelomali sakho esikhathini esizayo.
Ukukhangisa kuplathifomu ye-Google Adwords kuyindlela enamandla kakhulu yokufinyelela abangaba amakhasimende emhlabeni wonke. Isistimu yayo empeleni iyindali, futhi ubhida ngamagama angukhiye athile nemishwana. Uma usukhethile amagama akho angukhiye futhi unesikolo sekhwalithi, isikhangiso sakho sizovezwa phambi kwemiphumela yosesho. Futhi ingxenye engcono kakhulu, akubizi kakhulu, futhi ungaqala umkhankaso ngokushesha njenganamuhla!
Kuze kube muva nje, awukwazanga ukubhida ngamagama angukhiye anophawu lombangi ku-Google Adwords. Lokho kwashintsha 2004, ngenkathi i-Google yethula ukubhida kwegama elingukhiye lesiqhudelana naye. Isinqumo esivuna i-Google, enenqubomgomo evumela izimbangi ukuthi zisebenzise izimpawu zabo zokuthengisa kukhophi yesikhangiso, kukhuthaze izimbangi zamabhizinisi eziningi ukuthi zisebenzise amagama azo emikhiqizo ezikhangisweni. Manje, nokho, le nqubomgomo iyahlehliswa.
Ngaphambi kokuthi ubhide ngegama elingukhiye elingukhiye, qiniseka ukuthi unemvume yokuyisebenzisa. I-Google ineziqondiso ezilula zokukhangisa zokusesha ezisebenza kuzimpawu zokuhweba. Lapho ubhida kumkhiqizo wesimbangi, gwema ukufaka igama lesimbangi kukhophi yesikhangiso. Ukwenza kanjalo kuzoholela kumaphuzu ekhwalithi ephansi. Kungakhathaliseki ukuthi yisiphi isizathu, kuwumkhuba omuhle ukuba nesikhundla esiphezulu emiphumeleni yosesho.
Isizathu esikhulu sokungabhidi ngegama elingukhiye eliphawuliwe ukuthi kungase kube nzima ukuhlukanisa phakathi kwemiphumela yosesho lwendalo kanye nezikhangiso ezikhokhelwayo.. Nokho, uma uphawu lwakho lokuhweba lubhalisiwe ne-Google, ingasetshenziswa ezingosini zolwazi. Amakhasi okubuyekeza ayisibonelo salokhu. Amabhrendi amakhulu nawo asebenzisa izimpawu zawo zokuthengisa kumakhophi azo ezikhangiso, futhi basemalungelweni abo ukwenza kanjalo. Lezi zinkampani zizimisele ngokuhlala ziphezulu emiphumeleni yosesho yemikhiqizo namasevisi azo anophawu lokuhweba.
Izimpawu zokuhweba zibalulekile. Ungase uthande ukucabanga ukuwasebenzisa embhalweni wakho wesikhangiso ukuze uphromothe umkhiqizo wakho. Nakuba kungase kube nzima ukuzisebenzisa ezikhangisweni, zisengenzeka kwezinye izimo. Imigomo evikelwe yizimpawu zokuhweba kufanele isetshenziselwe izinjongo zokwazisa, njengebhulogi. Kufanele futhi ube nekhasi lokubikezela eliqukethe imigomo enophawu lokuhweba futhi kufanele ukucacise ukuthi iyini inhloso yakho yokuthengisa. Uma uthengisa izingxenye, kufanele ukusho lokhu ngokucacile futhi ubonise intengo noma isixhumanisi sokuthenga into.
Uma izimbangi zakho zisebenzisa igama lophawu lokuhweba, kufanele ubhide kuleyo migomo ku-Adwords. Kungenjalo, ungase ubhekane nekhwalithi ephansi nezindleko zokuchofoza ngakunye. Ngaphezu kwalokho, oqhudelana nabo bangase bangalazi igama lomkhiqizo wakho futhi ngeke babe nomkhondo wokuthi uyababiza. Okwamanje, umncintiswano ungase ubhide ngemibandela efanayo. Ungazama ukukwenza umgomo ukusebenzisa igama lakho lomkhiqizo njengegama elingukhiye eliphawulwe ngokuhweba.
Ngenkathi ungase ucabange ukufana okubanzi kuwukuphela kwendlela yokukhomba amakhasimende akho, ukufanisa ibinzana kukunikeza ukulawula okwengeziwe. Ngokufanisa ibinzana, izikhangiso zakho kuphela ezizovela uma othile ethayipha umushwana, kufaka phakathi noma yikuphi ukuhluka okusondelene namanye amagama ngaphambi noma ngemuva kwegama lakho elingukhiye. Ngokwesibonelo, ungaqondisa izinsizakalo zokugunda utshani ngendawo futhi ubone uhlu lwezinsizakalo zasendaweni kanye nezilinganiso zazo zesizini. Ukusebenzisa imisho yokufanisa, nokho, kubiza kakhulu kunokulinganisa okubanzi, ngakho-ke kufanelekile ukucabangela ezinye izinketho.
Ukusebenzisa ukufanisa amagama kungakhuphula i-CTR nokuguqulwa, futhi kunganciphisa ukusetshenziswa kwezikhangiso okumoshiwe. Ububi bokufanisa ibinzana ukuthi kukhawulela imali oyisebenzisayo ukusesha okuqukethe igama lakho elingukhiye, okungakhawulela ukufinyelela kwakho. Uma uhlola imibono emisha, nokho, ukufana okubanzi kungase kube inketho engcono kakhulu. Lesi silungiselelo sikuvumela ukuthi uhlole izikhangiso ezintsha futhi ubone ukuthi yini esebenzayo. Uma kuziwa ekusebenzeni kwesikhangiso, uzofuna ukwenza isiqiniseko sokuthi uqondise izethameli ezifanele ngamagama angukhiye alungile.
Uma ukhangisa umkhiqizo noma isevisi edumile ngokujwayelekile, ukufanisa amagama angukhiye kuyindlela enhle kakhulu yokukhomba leli qembu. Ukufanisa imisho kusebenza ngokuqinisekisa ukuthi izikhangiso zakho ziboniswa kuphela kubantu abaseshe igama elingukhiye eliqondile noma ibinzana. Okubalulekile wukuqinisekisa ukuthi umusho owusebenzisayo ulandelana ngendlela efanele ukuze uvele emiphumeleni yosesho ephezulu. Ngale ndlela, uzogwema ukuchitha ibhajethi yakho yesikhangiso kuthrafikhi engabalulekile.
Ukufanisa imisho kungakusiza ukuthi uhlaziye usesho lwamakhasimende ukuze uthole ukuthi hlobo luni lwamagama angukhiye abawafunayo. Kuyasiza ikakhulukazi uma ufuna amakhasimende athile. Ukusebenzisa amagama afanayo ku-Adwords kuzonciphisa izethameli oziqondise futhi kuthuthukise ukusebenza komkhankaso wakho wesikhangiso. Futhi, uma uyisebenzisa ngendlela efanele, uzobona imbuyiselo ephezulu ekuchithweni kwezikhangiso. Uma usuphumelele kulezi zindlela, uzokwazi ukufeza izinhloso zakho ngokushesha nangokunemba okukhulu kunangaphambili.
Enye indlela yokukhomba abantu ukudala izinhlu ezihambisanayo. Lolu hlu lungabandakanya noma yiziphi izivakashi zewebhusayithi noma abantu abenze izenzo ezithile kuwebhusayithi yakho. Ngezinhlu zokuhambisana, ungaqondisa abasebenzisi abathile ngokusekelwe kulokho abakuthandayo. Futhi, uma unomkhiqizo abantu abasanda kuwuthenga, ungasebenzisa lokho ukuze uqondise kubo ngezikhangiso. Ngokuzayo uma udala izethameli ezintsha, qiniseka ukuthi usebenzisa uhlu lwangokwezifiso lokuhambisana.
Uma ubheke ukuthuthukisa umkhankaso wakho wokumaketha wenjini yokusesha, ungase ucabange ukusebenzisa isilungisi sokufanisa ibinzana esikhundleni sokufanisa okubanzi. Lezi zilungisi zisetshenziswe ekusesheni okukhokhelwayo kusukela ekuqaleni kwesiteshi, futhi zikuvumela ukuthi ucace kakhudlwana lapho ubonisa izikhangiso zakho. Nakuba lokhu kungase kuzwakale kuwumbono omuhle, abakhangisi abaningi bakhathazeka ngokumosha imali yabo yezikhangiso uma bengalungisi igama labo elingukhiye lokufanisa elibanzi. Ngaphezu kwalokho, igama elingukhiye lokufanisa lingacupha isikhangiso sakho ekusesheni okungalawulwa, yehlisa ukuhambisana kwesikhangiso sakho.
Enye indlela yokuthuthukisa imishwana yamagama angukhiye ukungeza “+” emagameni ngamanye. Lokhu kuzotshela i-Google ukuthi igama ofuna ukulikhomba kumele lisetshenziswe ekusesheni. Ngokwesibonelo, uma umuntu esesha “isibani setafula esolintshi,” isikhangiso sakho sizovela kuphela uma umuntu efake umusho oqondile. Le ndlela ilungele abantu abafunayo “isibani setafula esolintshi,” ngoba izoboniswa kuphela kubantu ababhala umusho oqondile, kunokuba ngokuvamile.
