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Kunezindlela ezimbalwa zokwandisa izinga lokuchofoza lezikhangiso zakho ku-Google. Ungakopisha futhi unamathisele ezinye izikhangiso, noma hlola womabili amabhokisi. Bese, yenza izinguquko ezidingekayo esihlokweni kanye nekhophi yesikhangiso esikopishiwe. Ungabese uqhathanisa lezi zinguqulo ezimbili ukuze ubone ukuthi iyiphi eguqula kangcono. Ngemva kokwenza konke lokhu, ungaqhubeka nokubhida kulawo magama angukhiye. Nazi izinyathelo okufanele uzilandele ukuze ukhuphule izinga lokuchofoza lezikhangiso zakho ku-Google.
Khokha ngokuchofoza ngakunye (I-PPC) ukumaketha kukuvumela ukuthi ufinyelele izethameli zakho lapho zisesha lokho ongakunikeza. Lezi zikhangiso zixhaswe i-Google nezinye izinkampani futhi ziboniswa kumawebhusayithi lapho abantu bebhala amagama angukhiye athile. Indlela edume kakhulu yokukhangisa ye-PPC ukumaketha kwenjini yokusesha (I-SEM), okukuvumela ukuthi ubeke izikhangiso zemikhiqizo namasevisi athile lapho abasebenzisi bezifuna. Lezi zikhangiso ziboniswa uma abantu besesha imikhiqizo namasevisi ezentengiso, njengezipho ezisezingeni eliphezulu, noma izinsiza zasendaweni. Imodeli yokukhokha ngokuchofoza ingenye yezindlela eziphumelela kakhulu zokufinyelela izethameli ozihlosile.
Ukukhangisa kwe-PPC ku-Adwords kuya kuba yinkimbinkimbi njengoba isikhathi sihamba. Le ndlela yokukhangisa manje isiyinkambiso yezinkundla zokuqukethwe nezinjini zokusesha njengoba zithola imali enkulu evela ezikhangisweni.. Izinkundla ziklonyeliswa ngokwandisa umthelela kanye nekhwalithi yemikhankaso yazo yokukhangisa, futhi amawebhusayithi e-e-commerce athembele enzuzweni evela emaphethelweni omkhiqizo ukwenza imali yawo. Ngenkathi i-PPC ingase ibonakale ilula phezulu, kungaba yinkimbinkimbi uma kwenziwa ngokungalungile. Uma unemibuzo mayelana nendlela yokuthola imiphumela engcono kakhulu kulo mkhankaso, Isihlalo 10 Ukuthengisa kungakunikeza izeluleko zochwepheshe.
Enye yezinto ezinhle kakhulu zokukhangisa kwe-PPC ukuthi ungakhomba izethameli zakho ngokuningiliziwe. Ukukhangisa kwe-PPC kusebenza kukho kokubili ideskithophu kanye nezinkundla zeselula futhi kusebenzisa amandla e-inthanethi. Abantu abaningi benza ukusesha kwabo kuwebhu futhi abalindi ukuthi kuvele izikhangiso ze-TV noma zomsakazo. Kuyisu lokumaketha elingabizi kakhulu nelisha. Ukuze ibhizinisi lenze inzuzo enkulu ngokukhangisa kwe-PPC, kubalulekile ukwazi ukuthi obani izithameli zakho.
Ngaphambi kokudala owakho umkhankaso we-Adwords, kufanele wenze ucwaningo lwegama elingukhiye. Ucwaningo lwamagama angukhiye lubalulekile ekuqaleni kwenqubo ngoba lusiza ukusetha okulindelekile kwezindleko futhi lunikeze umkhankaso wakho ithuba elingcono kakhulu lempumelelo. Kufanele usebenzise ithuluzi lokucwaninga lamagama angukhiye ukuze uthole amagama angukhiye angcono kakhulu omkhankaso wakho. Qiniseka ukuthi ucacisa ngangokunokwenzeka ekuqondiseni kwakho, njengoba lokhu kuzokusiza ukuthi uzuze imiphumela engcono kakhulu. Ngokufanelekile, kufanele usebenzise ithuluzi elibonisa ukuncintisana kanye nezinga lobunzima legama elingukhiye ngalinye.
Elinye ithuluzi eliwusizo lokucwaninga kwamagama angukhiye ithuluzi lokucwaninga lamagama angukhiye we-Google AdWords. Leli thuluzi likuvumela ukuthi uguqule indawo yakho kusuka kokuzenzakalelayo kuya ezindaweni ezithile. Lokhu kuwusizo ikakhulukazi kulabo abasebenzisa amasu e-SEO endawo ukumaketha ibhizinisi labo. Lesi sici sikuvumela ukuthi usebenzise amathuluzi okucwaninga amagama angukhiye aqondiswe ezindaweni ezithile. Ngaphezu kwesici sendawo, ithuluzi likuvumela ukuthi ucacise uhlobo lwemikhiqizo namasevisi owanikezayo. Uma usunqume amagama angukhiye angcono kakhulu ebhizinisi lakho, ungazisebenzisa ukuze ulungiselele umkhankaso wakho we-AdWords.
Ngaphandle kwe-adwords, ucwaningo lwegama elingukhiye luwusizo futhi ku-SEO. Igama elingukhiye elinevolumu yokusesha ephezulu kanye nokuncintisana okumbalwa okungakhiqiza ithrafikhi. Kodwa ukuze uthole traffic, kufanele uqaphe ngokuqhubekayo ukusebenza kwayo ukuze uqiniseke ukuthi ikhiqiza uhlobo olulungile lwethrafikhi. Kubalulekile ukwazi ukuthi igama elingukhiye elake laduma namuhla cishe ayiseyona inketho engcono kakhulu yebhizinisi lakho. Isihluthulelo ukuthola igama elingukhiye elithola inani elihloniphekile lethrafikhi inyanga nenyanga futhi lizuza ukuduma.
Ukukhuphuka kokumaketha kwenjini yokusesha (I-SEM) ibishesha. Nokho, ukunemba kokuqondisisa kwezinga lombuzo kungase kuguguleke. Ngokukhuphuka kokukhangisa kokubonisa okuhleliwe, ukumaketha kwenjini yokusesha kungase kungabi indlela ephumelela kakhulu yokukhangisa okugxilwe nge-laser. Lesi sihloko sizoqhathanisa izinhlobo ezinhlanu zezindlela zokukhomba ku-inthanethi. Lesi sihloko sizophinda siqhathanise ukukhangisa kokubonisa okuhleliwe kanye nokukhangisa kokubonisa okuzenzelayo. Ukuze uthole ukuthi ingabe eyodwa isebenza kangcono ebhizinisini lakho, funda uqhubeke!
Enye indlela yokukhomba abantu wukubakhomba ngezigameko zempilo. Indlela ye-Google yokukhomba imicimbi yempilo iqondise kubasebenzisi okwamanje abahlangabezana nomcimbi oyingqopha-mlando, noma ozobhekana nesenzakalo esiyingqopha-mlando maduze. Lolu hlobo lokukhangisa lukuvumela ukuthi ukhombe imikhiqizo ethile noma amasevisi alingana nezidingo zomsebenzisi. Lawa magama angukhiye ngokuvamile awaseshwa abantu abaningi. Indlela yokukhomba ye-Life Events ye-Google iqondise kubasebenzisi abanezidingo ezihlukile. Uhlu olungezansi luhlanganisa izibonelo zezigatshana kanye nezigaba zaso ngasinye.
Ukuqondiswa kobulili kungenye inketho. Ukukhomba ubulili neminyaka manje sekuyatholakala emikhankasweni yokubonisa ye-AdWords. I-Google imemezele ukuhlungwa kobulili ngasekupheleni kwesikhathi 2016, kodwa ayikakhulisi isimo sabazali ukuze imikhankaso yokusesha. Ukuqondiswa kobulili kuvumela abakhangisi bakhethe ukuthi yiliphi iqembu labantu abafuna ukulikhomba ngezikhangiso zabo. Uma uqondise izikhangiso ngokweminyaka, abakhangisi bangacacisa futhi uma befuna ukubonisa izikhangiso kuphela kulabo abangaphansi kwebanga elithile lobudala.
Ukukhomba indawo kuvumela abakhangisi ukuthi bafinyelele abantu abanentshisekelo ethile. Ngokukhomba abantu ngokusekelwe endaweni, Abakhangisi be-AdWords bangafinyelela abantu abathile asebevele benentshisekelo kumkhiqizo noma isevisi. Lokhu kuvumela ukusebenza okungcono kokukhangisa kanye nokwenyuka kwamazinga okusebenzelana nezikhangiso. Kuphinde kusize ukuthuthukisa indlela yokwenza imali, njengoba abakhangisi bengabona ukuthi yimaphi amasegimenti ezibalo zabantu ahlanganyela ngemikhiqizo namasevisi abo. Ngaphezu kwalokho, kungabasiza ukuthi bathole umlayezo phambi kwabantu abalungile ngesikhathi esifanele.
Uma usebenzisa i-Google Adwords, kungenzeka ukuthi uzwile ngezandiso zesikhangiso. Lokhu kwengeza isikhala esengeziwe kukhophi yakho yesikhangiso, okukuvumela ukuthi ungeze ulwazi olwengeziwe mayelana nomkhiqizo noma isevisi yakho, noma ungeze ngisho nokubizelwa esenzweni ngokomzwelo. Ziwusizo ikakhulukazi kubakhangisi kunokuningi abangakusho, kodwa awunaso isikhala esanele sokwenza kanjalo emkhawulweni wezinhlamvu ojwayelekile wezikhangiso ze-Google. Ungase futhi ufune ukusebenzisa izandiso zesikhangiso kumamethrikhi okusebenza ahlukene, njenge-click-through-rate kanye ne-CPC, ukufinyelela izethameli ezifanele.
Izandiso zamanani ziyindlela enhle kakhulu yokubonisa imikhiqizo namasevisi ibhizinisi lakho eliwanikezayo. Ivumela abathengi ukuthi baseshe imikhiqizo namasevisi ngempumelelo kakhudlwana. Futhi njengoba isandiso ngasinye sesikhangiso sisebenzisa isixhumanisi saso, abathengi abaku-inthanethi bangazulazula kalula baqonde kumkhiqizo noma isevisi abayifunayo. Lezi zandiso nazo zivumelana nezimo ngokwedlulele, okuyisici esihle kakhulu samabhizinisi anamakhasi amaningi. Ukuze usethe isandiso senani, vakashela ikhasi lokusekela le-Google ukuze uthole ulwazi olwengeziwe.
Izandiso zezikhangiso zokukhangisa zingenye indlela enhle yokwandisa ukuguqulwa kwakho. Ngokocwaningo oluthile, 88 amaphesenti abathengi asebenzisa amakhuphoni lapho ethenga ku-inthanethi. Lesi sandiso sigqamisa okunikezwayo okukhethekile futhi siyisa amakhasimende ngqo kulokho okunikezwayo. Ngaphezu kokuthuthukisa i-CTR yakho, futhi inikeza idatha mayelana nokuthi amakhasimende akho afunani. Ingxenye engcono kakhulu? Isandiso sisebenza ngaphandle komthungo nesixhumi esibonakalayo se-Google. Ikhasi le-AMP elenziwe ngeselula lizokwenza ukuhlanganisa kube lula.
Ukuhambisana kubalulekile empumelelweni ye-AdWords. Ukuhambisana kuyisici esibalulekile ekuthuthukiseni ukuchofoza ezikhangisweni kumazinga nasekuthuthukiseni ukusebenza komkhankaso wakho wonke. I-Google ibike ukuthi ukwengeza Izandiso ezikhangisweni zakho kungathuthukisa i-CTR yazo ngokufika 20%. Nokho, ukuhambisana kuhle kakhulu, futhi ingase ingasebenzi kahle uma uqondise izethameli ezihlukile. Indlela engcono kakhulu yokuyihlola ukuhlola futhi ubone ukuthi yini esebenzayo nengasebenzi.
Ukuze usethe isabelomali se-AdWords, kufanele uqaphele ukuthi uvunyelwe ukuchitha kuphela $304 inyanga. Lo mkhawulo awukona ukugoqa 30 isabelomali sosuku kodwa isabelomali senyanga yekhalenda. Uma kwenzeka umkhankaso wakho uqala phakathi nenyanga noma ngemva kwalokho 15.2 izinsuku, isabelomali sizokalwa ngokufanele. Ukuqinisekisa ukuthi usebenzisa inani elifanele nyanga zonke, kufanele ubheke izitayela zakho ze-ROAS ne-CPA izinyanga ezimbalwa.
Njengoba ukusebenza komkhankaso wakho we-AdWords kukhula, kufanele wandise isabelomali sakho. Nakuba ungase ufune ukugcina isabelomali esiqinile, awufuni ukudlula ngakho. Ukuhlola okuncane kungakhokha. Enye indlela yokusetha isabelomali esingaphakathi kwebanga lakho ukuqapha i-CPC yakho usuku ngalunye. Uma umkhankaso wakho usebenza kahle, ungalungisa ibhajethi yakho ngokusekelwe emiphumeleni yakho yansuku zonke.
Ukusebenzisa indlela ye-Cost-Per-Click kuyindlela ejwayelekile yebhajethi ye-Google AdWords. I-CPC ihlinzeka nge-ROI enhle ngoba ukhokhela imiphumela kuphela lapho isivakashi sichofoza esikhangisweni sakho. Nokho, le ndlela yesabelomali akuyona eyawo wonke amabhizinisi. Uma une-akhawunti enkulu, ungaqoqa imikhankaso efanayo ngaphansi kwesabelomali esifanayo. Kodwa khumbula ukuthi amathrendi awazinzile ngempela. Amanye amathrendi angaba nemiphumela emikhulu yesizini, okufanele kubhekwe lapho ubeka isabelomali sakho.
Ungase futhi uthande ukucabangela ukusebenzisa amagama angukhiye angalungile. Uma uyitiyetha ye-playhouse, Ngokwesibonelo, ungase usebenzise amagama angukhiye angalungile njenge “imuvi.” Nakuba lezi zinhlobo zamagama angukhiye zithola ithrafikhi encane, banokuhambisana okuphezulu. Ngokusebenzisa amagama angukhiye aphikisayo, ungathuthukisa isikolo sakho sekhwalithi. Ungaphinda uzame ukusebenzisa amagama angukhiye anomsila omude, njenge “inkundla yokudlala” noma “imuvi.”
