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Ziningi izindlela zokuthuthukisa izikhangiso zakho ze-Adwords. Ungakopisha futhi unamathisele izikhangiso ezikhona ku-akhawunti yakho, noma hlola womabili amabhokisi ukuze wenze izinguquko. Ngemuva kokuthi ukopishe futhi unamathisele, ungaqhathanisa ikhophi yakho nesihloko nezinye izikhangiso. Uma ikhophi ingasebenzi, zama ukuyibhala kabusha futhi uhlole amazinga akho okuguqulwa. Ungase ufune nokwenza ezinye izinguquko kukhophi, futhi. Nawa amanye amathiphu okuthuthukisa umkhankaso wakho we-Adwords:
Ngenkathi i-CPC iyingxenye ebalulekile yokukhangisa ku-inthanethi, kunezindlela ezithile zokugcina izindleko zingaphansi kokulawulwa. Ngokusebenzisa i-Google AdWords, ungabeka izikhangiso kunoma iyiphi iwebhusayithi ngokusekelwe kunoma yiliphi igama noma ibinzana. Ngaphandle kohlobo lwebhizinisi lakho, kufanele ubeke iso elibukhali ezindlekweni ze-Google ukuze ugweme ukweqa. Okubhalwe ngezansi amanye amathiphu awusizo okufanele uwakhumbule lapho unquma izindleko zakho ngokuchofoza ngakunye.
Izindleko ngokuchofoza ngakunye kwe-Adwords ziyahlukahluka kuye ngomkhiqizo okhangiswayo. Izinkundla eziningi zokukhangisa ku-inthanethi zisekelwe endalini, okusho ukuthi abakhangisi bayakhokha ngokusekelwe enanini lokuchofoza abakutholayo. Ayanda abafaka amathenda’ amabhidi, maningi amathuba okuthi izikhangiso zabo zibonakale esiphakelini sezindaba. Uma ibhizinisi lakho lifuna ithrafikhi ephezulu, ama-CPC aphezulu angakusiza ukuthi ukhulise ukubonakala kwakho. Ungasebenzisa i-Google Analytics ukuze ubone ukuthi yimaphi amagama angukhiye aguqula okungcono kakhulu.
Izindleko ezifanele ngokuchofoza ngakunye zizoncika ekuhlosweni kwakho kwe-ROI. Amabhizinisi amaningi abheka isilinganiso esiyisihlanu kuya kokukodwa esamukelekayo uma kusetshenziswa izindleko ngombono ngamunye (CPI) ukukhangisa. Enye indlela yokubheka izindleko ngokuchofoza ngakunye ifana nephesenti lokuchofozwa kwemali engenayo. Ngokwandisa inani lekhasimende elimaphakathi, i-CPC yakho izoba phezulu. Hlela ukukhulisa imbuyiselo ekutshalweni kwezimali (I-ROI).
Ukwandisa i-CPC yomkhankaso wakho we-Adwords, cabanga ukuthuthukisa i-ROI yezinye iziteshi zakho zokumaketha. Ukufeza lo mgomo kuzokuvumela ukuthi usebenzise ithuba lokuphinda ukhombe izikhangiso ezinkundleni zokuxhumana kanye nokudluliselwa okuqondile. Ukwengeza, i-imeyili ingasebenza kanye nazo zonke ezinye iziteshi zakho zokumaketha, ukwandisa ibhizinisi lakho nokunciphisa izindleko. Ungaphatha ibhajethi yakho kuyilapho wandisa i-ROI yakho ngokusebenzisa Izindleko Zokutholwa Kwekhasimende. Ngakho, Ulindeni?
CPA, noma izindleko ngokutholwayo ngakunye, ikala izindleko eziphelele zokuthola ikhasimende. Umcimbi wokuguqulwa ungaba ukuthenga, ukuhanjiswa kwefomu, ukulanda kohlelo lokusebenza, noma ucele ukushayelwa ucingo. Izindleko zokutholwa ngakunye zivame ukusetshenziselwa ukukala ukusebenza kahle kwenkundla yezokuxhumana, ukumaketha nge-imeyili, kanye nokukhangisa okukhokhelwayo. Nakuba i-SEO ingenazo izindleko zokukhangisa eziqondile, kungenzeka ukuthola umbono ongcono wokuphumelela kokumaketha nge-imeyili ngokubala i-CPA ngesenzo ngasinye.
Nakuba i-CPA ibalulekile kunoma yimuphi umkhankaso wokumaketha, kunzima ukuqhathanisa ngokumelene nebhentshimakhi evamile. Ihlukahluka kakhulu ngokusekelwe kumkhiqizo, imboni, kanye nenani. Izindleko eziphansi ngokutholwayo ngakunye, ngcono umkhankaso wakho wesikhangiso. Ukuze ubale i-CPA yakho, kufanele ubale inani lamamethrikhi, okuhlanganisa izinga lokugxuma kanye nokuvakasha okuyingqayizivele. Uma i-CPA yakho iphezulu, isu lakho lokumaketha lingadinga ukulungiswa.
Ungakwazi futhi ukubala i-CPA yamabhizinisi ngaphandle kwemikhiqizo noma amasevisi. Lawa mabhizinisi angakwazi ukulandelela ukuguqulwa, njengokugcwalisa amafomu nokubhalisa kwedemo, ngokusebenzisa amafomu. Nokho, alikho izinga lokunquma izindleko ezifanelekile ngokutholwa ngakunye, njengoba ibhizinisi ngalinye eku-inthanethi linemikhiqizo ehlukene, amanani, amamajini, izindleko zokusebenza, nemikhankaso yezikhangiso. Indlela engcono kakhulu yokubala i-CPA ukulandelela ukuthi zingaki izinguquko ezikhiqizwa umkhankaso wakho wesikhangiso.
I-CPA iyindlela evamile yokulandelela impumelelo ekukhangiseni kwenjini yokusesha. Kuyasiza ukunquma ukuthi uchitha malini ukuze uthole ikhasimende elisha. I-CPA ivamise ukubalelwa ukuguqulwa kokuqala, njengokubhalisa kwefomu noma ukubhaliswa kwedemo. Ungaphinda ulandelele futhi ulinganise ukusebenza kahle kwezikhangiso zakho futhi unqume ukuthi kubiza malini ukuze uthole. Ukuthola ukuguqulwa okwengeziwe, imali encane ozoyikhokha ngokuhamba kwesikhathi.
Uma ubheke ukukhulisa izinga lakho lokuguqulwa ku-Adwords, kukhona ezinye izinto okufanele uzenze ukuze uthuthuke. Okokuqala, udinga ukuqonda ukuthi liyini izinga lokuguqulwa. Izinga lokuguqulwa ku-Google Adwords iphesenti lezivakashi ezichofoza esikhangisweni sakho bese ziyasiguqula. Leli zinga lokuguqulwa lingaba yinoma yini 10% ku 30%. Izinga lokuguqulwa elingcono kakhulu liphakeme ngokuphindwe kathathu kuya kahlanu kunesilinganiso somkhakha. Ukuze ukhuphule izinga lakho lokuguqulwa, kufanele uzame ngeminikelo ehlukene futhi uhlole ukuhamba kwewebhusayithi yakho. Lokhu kuzokusiza ukuthi uqonde ukuthi yini esebenzayo nokuthi yini engasebenzi. Ngaphezu kwalokho, ungathatha ithuba lokumaketha kabusha ukuze ubambe kabusha izivakashi ezibonise intshisekelo emikhiqizweni yakho.
Ngokuvamile, wonke umkhangisi kufanele ahlose izinga lokuguqulwa okungenani 2.00%. Lokhu kusho ukuthi wonke umuntu 100 izivakashi zewebhusayithi, okungenani ababili kufanele bagcwalise ifomu lokuxhumana. Okwezinkampani ze-B2B, leli zinga kufanele libe ngaphezu kwamabili. Okwamawebhusayithi e-e-commerce, kufanele kube ama-oda amabili ngezivakashi eziyikhulu. Nokho, kunezimo ezithile lapho isivakashi singaligcwalisi ifomu, kodwa ukuguqulwa kusafanele kubalwe. Kungakhathaliseki icala, izinga eliphezulu lokuguqulwa ku-Adwords lizokhuphula ibhizinisi lakho futhi likhulise i-ROI yakho.
Esinye isici esibalulekile ekuthuthukiseni izinga lokuguqulwa ukugxila kumakhasimende akho afanelekile. Ngokugxila ezilalelini ezifanele, uzokwazi ukuthatha phansi kwethrafikhi yefaneli oyifunayo. Nakuba abakhangisi abaningi bechitha imali eningi ekukhangiseni, iphesenti elincane kuphela eliguqulayo. Uma ugxila kuzithameli ezifanele, uzokwazi ukukhulisa imali yakho engenayo futhi wehlise izindleko zakho. Uma unamakhasimende alungile, izinga lakho lokuguqulwa lizokhuphuka kakhulu!
Uma ufuna umkhankaso wakho wokukhangisa usebenze ngendlela ongakhona ngayo, kubalulekile ukuqonda ukubaluleka kocwaningo lwegama elingukhiye. Ukukhethwa kwegama elingukhiye okungalungile kuzomosha isikhathi sakho nomzamo, njengabantu abawuseshayo mancane amathuba okuthi bacinge umkhiqizo wakho. Ukusebenzisa isethi ethile yamagama angukhiye kuzoqinisekisa ukuthi ufinyelela izethameli zakho ozihlosile. Nawa amanye amathiphu okwenza inqubo yakho yocwaningo lwegama elingukhiye ibe lula. – Funda mayelana nomuntu womthengi. I-buer persona yiqembu lamagama angukhiye abonisa inhloso yesisheshi efanayo. Ingakusiza ukuthi uqondise izethameli ezithile, futhi wenze okuqukethwe ngokufanele.
– Yazi izethameli zakho. Ucwaningo lwamagama angukhiye lukunikeza ukuqonda okudingayo ukuze unqume izidingo zababukeli bakho ohlosiwe. Kukusiza futhi ukuthi uthole ukuthi yimaphi amagama angukhiye afaneleka kakhulu kuwebhusayithi yakho, futhi okuyizinto ezincintisana kakhulu. Lolu lwazi lungaba usizo esu lakho lokuqukethwe kanye namasu akho okuthengisa jikelele. Izikhathi eziningi, abantu basesha izixazululo ku-inthanethi, futhi ukusebenzisa amagama angukhiye afanelekile kungakusiza ukuthi uqondise izethameli ezifanele. Lapho okuqukethwe kwakho kuqondiswe kakhulu, ithrafikhi eyengeziwe ongalindela ukuyithola.
– Yazi ukuncintisana kwakho. Ukusebenzisa amathuluzi okucwaninga amagama angukhiye, ungathola ukuthi izimbangi zakho ziqondise ini nokuthi zincintisana kangakanani. Qiniseka ukuthi ukhetha amagama angukhiye angancintisani ngokweqile noma ajwayelekile kakhulu. Khetha ama-niches anevolumu ephezulu yethrafikhi. Imisho efanelekile izoheha inani eliphezulu labantu. Okokugcina, qhathanisa amagama akho angukhiye nezimbangi zakho’ okuqukethwe kanye nokuma. Uma usunombono ocacile wezidingo zababukeli bakho, ungaqala ukubhala okuqukethwe ukuze ugcwalise lezo zidingo.
Ukudala isikhangiso esihle kubalulekile uma ufuna ibhizinisi lakho ligqame kwezinye. Isikhangiso esihle kufanele sihambisane futhi senze izinto ezihlukahlukene, bese uphendula umbuzo umfundi angaba nawo mayelana nomkhiqizo noma isevisi yakho. Ukudala isikhangiso kulula futhi kuyinselele, ngoba umhlaba wedijithali unemihlahlandlela namathuluzi amaningi. Nazi izinto eziyisikhombisa okufanele uzikhumbule lapho udala isikhangiso esiyimpumelelo:
Sebenzisa amagama anamandla – lawa amagama angukhiye adonsa umfundi futhi avuse isithakazelo sabo. Ukusebenzisa igama “wena” esikhangisweni sakho ingenye yezindlela eziphumelela kakhulu zokuthola ukunaka kwababukeli bakho. Abantu basabela kahle ekhophini yesikhangiso egxile kubo, kunebhizinisi lakho. I “wena” ekhophini yesikhangiso sakho kugxilwa kukhasimende kumuntu ofunda isikhangiso, futhi ngaleyo ndlela andisa amathuba okuthi bachofoze kuso.
Uma udala ikhophi yesikhangiso sakho, khumbula ukubhala isihloko esihehayo, okuchaza ukuthi yini umkhiqizo noma isevisi yakho futhi kufaka phakathi igama elingukhiye levolumu ephezulu elivela eqenjini lakho lesikhangiso. Lokhu kuzosiza izikolo zakho zekhwalithi yegama elingukhiye. Uma unamagama angukhiye amaningi eqenjini, ungazizwa ubophekile ukubhala umbhalo ohlukene wesikhangiso ngasinye. Kunalokho, cabanga ukuthi iyini ingqikithi yeqembu lesikhangiso, bese ubhala umbhalo uzungeze amagama angukhiye abonakala ebaluleke kakhulu eqenjini lesikhangiso.
