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Ngolwazi olufanele nokuhlela, I-Google AdWords ingaba yingxenye ekhiqizayo yokuhlanganiswa kwakho kokumaketha. I-Google inikeza amathuluzi amahhala ukukusiza ukuphatha umkhankaso wakho. Uma unemibuzo, zikhona izinkundla zokubuza bona. Kubalulekile futhi ukwazi ukuthi yiziphi izinjongo zakho, kungani usebenzisa i-AdWords, nokuthi ungayikala kanjani impumelelo yakho.
If you want to drive more traffic to your site, kuwumqondo omuhle ukukhomba amagama angukhiye anomsila omude esikhundleni samagama angukhiye abanzi. Le migomo inokuncintisana okuphansi kanye namazinga aphezulu okuguqulwa. Angase futhi aphumele ekuthengeni, njengoba abantu bevame ukuthenga uma besesha amagama athile.
Amagama angukhiye anomsila omude ngokuvamile anevolumu yokusesha ephansi futhi ayi-niche kakhulu ngokwemvelo kunamagama angukhiye adumile. Ungathola uhlu lwamagama angukhiye anomsila omude phakathi nemizuzu emihlanu usebenzisa ithuluzi elifana ne-KwFinder. Leli thuluzi lamahhala lizokukhombisa ukuthi yimaphi amagama angukhiye anenzuzo futhi anevolumu yokusesha ephansi. Ngaphezu kwalokho, leli thuluzi lingakusiza ukuthi ukhethe amagama angukhiye ngobunzima be-seo obuphansi.
Enye indlela yokuthola amagama angukhiye anomsila omude ukusebenzisa amathuluzi okucwaninga amagama angukhiye. Ngenkathi ithuluzi legama elingukhiye elidume kakhulu i-Google Keyword Planner, ezinye izindlela zocwaningo lwegama elingukhiye zifaka phakathi ukufunda okuqukethwe kumawebhusayithi ahlobene ne-niche yakho nomkhiqizo. Lawa mathuluzi angakunikeza ulwazi ngokuncintisana kwakho. Ungaphinda ubheke okuqukethwe kwamanye amawebhusayithi ukuze uthole imibono yamagama akho angukhiye anomsila omude.
Ukusebenzisa idatha kumagama angukhiye anomsila omude kungakusiza futhi ukuthi wenze ikhophi yesikhangiso. Nakuba kungase kulinge ukubhala isikhangiso sawo wonke amagama angukhiye anomsila omude, ezifanele kakhulu zizokhiqiza amanani okuguqulwa aphezulu kakhulu. Kungcono ukudala imikhankaso ehlukene yegama lakho elingukhiye elinomsila omude. Lokhu kuzokusiza ukuthi uqhathanise idatha futhi ugweme impinda.
Enye indlela yokuhlola ukusebenza kwamagama angukhiye anomsila omude ukuqapha ukusebenza kwemikhankaso yakho. Ukusebenzisa i-Google Analytics, ungabona ukuthi yimaphi amagama angukhiye athola ukuchofoza okuningi nokuthi yimaphi angekho. Ngale ndlela, ungalungisa amabhidi akho ngokusekelwe ekusebenzeni kwemikhankaso yakho.
Keywords with high search volumes can be expensive to bid for. Uma isabelomali sakho sinomkhawulo, kufanele ugxile kumagama angukhiye anamavolumu okusesha amaphakathi. Lawa amagama angukhiye okungenzeka afanele izethameli zakho eziqondiwe. Amagama angukhiye anamavolumu okusesha amaphakathi awavamile ukuncintisana futhi angasetshenziswa ekukhishweni. Ukuze uthole lawa magama angukhiye, ungasebenzisa ithuluzi legama elingukhiye le-Google.
Amagama angukhiye anamavolumu okusesha aphezulu azoba nokuncintisana okuphezulu. Lokhu kusho ukuthi ngeke ukwazi ukuthola isayithi lakho ekhasini lokuqala le-Google. Ngaphezu kwalokho, amawebhusayithi anegunya eliphansi ngeke akwazi ukubeka kahle ekhasini lokuqala. Khumbula lokho 95% labaseshi abalokothi babheke ekhasini lokuqala le-Google. Ngakho, udinga ukuthola igama elingukhiye elinokuncintisana okuphansi kanye nevolumu yokusesha emaphakathi. Izindaba ezinhle ukuthi kunamagama angukhiye amaningi anamavolumu okusesha amaphakathi ongawasebenzisa ukuheha ithrafikhi.
Modified broad match is an effective option if you want to improve the relevancy and quality of your ad traffic. Le ndlela ikuvumela ukuthi ukhiphe amagama angukhiye angalungile, bomcondvofana, nokusesha ngevolumu ephezulu emkhankasweni wakho wesikhangiso. Kukusiza futhi ukuthi uthuthukise Ikhwalithi yakho Yomphumela kanye Nezinga Lesikhangiso.
Nokho, uma kuziwa ekufanisweni kwegama elingukhiye, ukufanisa okubanzi okulungisiwe akuhlali kungcono kunokufanisa okubanzi. I-Google ihlela ukushona kwelanga okufanayo okulungisiwe ngoJulayi 2021, futhi izoshintshela ekufaniseni ibinzana. Lolu shintsho kulindeleke ukuthi longe abakhangisi isikhathi esiningi, kodwa kuzodinga ukulungiswa kabusha kwemikhankaso yabo. Kuze kwenziwe ushintsho, kubalulekile ukuqapha amamethrikhi akho okusebenza. Okwamanje, ungase uthande ukucabangela ukugxila kumagama angukhiye afaneleka kakhulu.
Ukulinganisa okubanzi okushintshiwe kuyavumelana nezimo kunokufanisa okubanzi. Inikeza abakhangisi ukulawula okwengeziwe ezikhangisweni zabo, futhi ibasize baqonde izimakethe ezithile. Le ndlela ingaba yinzuzo emikhankasweni yokumaketha kabusha, njengoba kuzovumela izikhangiso zakho ukuthi zivele kaningi uma othile asesha umkhiqizo wakho. Uma kuqhathaniswa nokulinganisa okubanzi, ukufanisa okubanzi okulungisiwe kuhambisana kakhulu futhi kuzokhuphula amazinga akho okuchofoza.
Okufanayo okulungisiwe kuwuhlobo olusha lwesikhangiso olunikeza abakhangisi ukulawula okwengeziwe emiphumeleni yabo yosesho. Iyafana ne-Prase Match, ngaphandle kokuthi ivumela abakhangisi ukuthi basebenzise amagama angukhiye aqondile ngaphandle kokukhawulela ukufinyelela kwawo. Ngaphezu kwalokho, ukufanisa okubanzi okulungisiwe ngeke kubonise izikhangiso zomqondofana nosesho oluhlobene.
Ukufanisa okubanzi okushintshiwe kukuvumela ukuthi uqondise amakhasimende ngokusekelwe kumagama okusesha athile, kuyilapho ukufanisa okubanzi kuvame kakhulu. Ngaphezu kwalokho, modified wide match ikuvumela ukuthi ukhawulele uhlu lwamagama angukhiye angalungile. Amagama angukhiye wokufanisa abanzi asazongezwa emkhankasweni wakho wesikhangiso, kuyilapho ukufanisa okubanzi okulungisiwe kukuvumela ukuthi ukhethe ukuthi yimiphi imigomo ozoyiqondisa.
Adding negative keywords to your AdWords campaigns is an effective way to limit unwanted traffic and keep your site free of irrelevant keywords. Amagama angukhiye angalungile angangezwa kuwo wonke umkhankaso noma emaqenjini athile ezikhangiso. Vele uqiniseke ukuthi uyawengeza ezingeni elifanele, ngaphandle kwalokho bangamosha imikhankaso yakho. Amagama angukhiye angalungile engezwa afana nse, ngakho qiniseka ukuwengeza ezingeni elifanele.
Kunezindlela eziningi ezahlukene zokuthola amagama angukhiye angalungile, kodwa enye yezindlela ezilula zokuzithola iwukusebenzisa iGoogle uqobo. Zama ukusesha umkhiqizo noma isevisi yakho ku-Google futhi uqaphele noma yiziphi izikhangiso ezingahlobene noma izixhumanisi ezivelayo. Uma usuwahlonze lawa magama angukhiye, bangeze ohlwini lwakho lwamagama angukhiye aphikisayo ku-AdWords. Enye indlela enhle yokuthola amagama angukhiye angalungile ukusebenzisa i-Search Console ye-Google ukuhlaziya izikhangiso zakho ezikhokhelwayo.
Amagama angukhiye angalungile angaba yinoma yini engahlobene nomkhiqizo noma isevisi yakho. Ngokwesibonelo, inkampani ethengisa amawijethi aluhlaza ingase ifune ukukhipha imibuzo yosesho yayo yonke eminye imibala. Ngale ndlela, yilezo zikhangiso kuphela ezizovela kumawijethi aluhlaza. Ungasebenzisa amagama angukhiye aphikisayo ukuze ukhuphule amanani okuguqulwa futhi wehlise izindleko zakho ngokuguqulwa ngakunye.
Amagama angukhiye angalungile angangezwa emkhankasweni wesikhangiso ezingeni lomkhankaso kanye neqembu lesikhangiso. Ngale ndlela, ungaqiniseka ukuthi izikhangiso zakho aziboniswa kulabo bantu abangenantshisekelo kumikhiqizo namasevisi akho. Ukwengeza, ungasebenzisa amagama angukhiye aphikisayo ukuze akusize unqume ukuthi yiziphi izikhangiso ezingasebenzi ngendlela obungathanda ngayo.
Ungasebenzisa amagama angukhiye aphikisayo ukuze uvimbe imibuzo ethile yosesho emkhankasweni. Ngokwesibonelo, uma unesitolo sezicathulo, kufanele wengeze amagama angukhiye angalungile ezingeni lomkhankaso ukuze lezi zikhangiso zingaboniswa kubantu abafuna izicathulo ezingahlobene nezicathulo. Igama elingukhiye eliphikisayo olingezayo ezingeni lomkhankaso lizosebenza njengegama elingukhiye elingalungile emaqenjini ezikhangiso azayo.
Ku-Google Adwords, ukusetha amabhidi mathupha akunconyiwe. Uma usaqala, kufanele ucabange ukusebenzisa isu lokubhida elizenzakalelayo esikhundleni salokho. Ukubhida mathupha kungaba yingozi ngoba kungase kuholele ekumosheni ibhajethi yakho yesikhangiso. Noma kunjalo, ungenza okuningi ngesabelomali esitholakalayo ngokusebenzisa isu lebhidi elizenzakalelayo. Leli su libandakanya ukunquma ibhidi elifanele lawo wonke amagama angukhiye neqembu lesikhangiso, okuzokuvumela ukuthi ukhuphule ibhidi yakho uma iqembu elithile lesikhangiso noma igama elingukhiye lenza kahle.
Enye indlela yokuhlola amabhidi ukusebenzisa i-Google Bid Simulator. By enabling the “columns” option on the keyword level, ungabona umthelela woshintsho lwebhidi kubhajethi yakho yansuku zonke. Qaphela ukuthi idatha ingase ingabi nembi kangako uma imikhankaso yakho ihlale ifinyelela ibhajethi yayo yansuku zonke noma isanda kushintsha amabhidi wayo.
Ekusetheni amabhidi mathupha ku-Google Adwords, udinga ukwazi izici ezihlukahlukene zohlelo, okuhlanganisa Izinga Lesikhangiso kanye Nomphumela Wekhwalithi. Ungakhuphula amabhidi wakho wamagama angukhiye angcono kakhulu asuselwa ekusebenzeni kanye ne-ROAS, futhi wehlise amabhidi akho kulabo abangasebenzi kahle.
Ungadala imithetho emkhankasweni, iqembu lesikhangiso, kanye nezinga lesikhangiso. Le mithetho izokusiza ukuthi ulungiselele umkhankaso wakho wesikhangiso ukuze uthole ukuguqulwa okuphezulu. Ngokwenza imithetho yomkhankaso ngamunye, ungase futhi wonge isikhathi futhi uqinisekise ukuthi izikhangiso zakho zidlala kahle. Izinzuzo zokubhida mathupha ngaphezu kokubhida okuzenzakalelayo zicacile: ikunikeza ukulawula ibhajethi yakho futhi ikusiza ukuthi uthuthukise ukusebenza komkhankaso wakho.
Ukusetha amabhidi ngokwenza ku-Google Adwords kubiza kakhulu kunenketho ezenzakalelayo. Nokho, kuzodingeka ubeke isabelomali sansuku zonke futhi ukhethe amagama angukhiye kanye namanani ebhidi ngokucophelela. Ngaphezu kwalokho, izikhangiso ezingaphezulu kwemiphumela yosesho lwe-Google zivame ukubiza kakhulu. Ngakho, kubalulekile ukubeka ibhajethi yansuku zonke futhi ukhumbule izinhloso zakho.
