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I-Adwords yakwaGoogle iyinkundla yokukhangisa evumela amabhizinisi ukuthi aqondise kubasebenzisi kuwo wonke amanethiwekhi okusesha nokubonisa. Izikhangiso zidalwa ngamagama angukhiye kanye nekhophi yesikhangiso ehambisana nalokho okufunwa yisisheshi. Uhlelo lusebenziseka kalula futhi luvumela amabhizinisi ukuthi aqale futhi amise imikhankaso kalula. Nawa amanye amathiphu okuthola okuningi kuwo.
Inkundla yokukhangisa ye-Google AdWords yokukhokha ngokuchofoza ngakunye ikuvumela ukuthi ubeke izikhangiso ekhasini lemiphumela yenjini yokusesha ye-Google ngokukhetha amagama athile okusesha.. Inkundla ikuvumela ukuthi ubhide amagama angukhiye alungile ukuze ufike phambi kwezithameli ezifanele, futhi ihlinzeka ngamamethrikhi ukukusiza ukulandelela ukuthi isikhangiso sakho sisebenza kahle kangakanani. Futhi ikuvumela ukuthi ufinyelele amakhasimende angaba khona noma yikuphi lapho bekhona, futhi kungakhathaliseki ukuthi iyiphi idivayisi abayisebenzisayo.
Ukukhangisa ngokuchofoza ngakunye kuyindlela enhle yokufinyelela izethameli ozihlosile noma ngabe ziphi. Nge-Google AdWords, ungaphromotha imikhiqizo yakho namasevisi kubo nganoma yisiphi isikhathi. Uma ubheke ukukhulisa ibhizinisi lakho futhi ufuna ukukhulisa ukubonakala kwakho, Ukukhangisa kwe-PPC kuwutshalomali oluhle kakhulu.
Izikhangiso ze-Google futhi zikunikeza inketho yokuphromotha ibhizinisi lakho ngaphandle kokuthi Usesho lwe-Google. Ikuvumela ukuthi ubeke izikhangiso ezinkulungwaneni zamawebhusayithi ku-inthanethi. Ungakhetha ukuthi imaphi amasayithi ofuna ukukhangisa kuwo, kanye nokuthi yiziphi izinhlobo zabantu ofuna ukuzikhomba. Lena indlela enhle yokwandisa ukufinyelela kwakho izethameli ezifanele futhi wonge imali.
Uma uqhuba umkhankaso wokukhangisa wokukhokha ngokuchofoza, kubalulekile ukugcina ukuguqulwa engqondweni. Uma umkhankaso wakho uhlanganiswa kakhulu, maningi amathuba okuthi uguqule abaseshi. Ungasebenzisa idatha oyiqoqayo ukuze ubhale izikhangiso zakho futhi usethe ibhajethi yakho. Ngale ndlela, uzokwazi kahle ukuthi izikhangiso zakho ziletha ini.
I-Google AdWords inikeza izinhlobo zomkhankaso eziyisikhombisa ezahlukene. Lokhu kufaka phakathi izikhangiso zosesho, bonisa izikhangiso, nemikhankaso yokuthenga. Ngayinye igxile ezithamelini ezithile. Ungasebenzisa futhi Inethiwekhi Yokubonisa ye-Google ukuze uqondise izibalo zabantu kanye nababukeli.
I-Google Adwords ivumela amabhizinisi ukuthi aqondise kubasebenzisi kukho kokubili amanethiwekhi okusesha nawokubonisa. Ngenkathi izikhangiso zosesho ziqondise kubasebenzisi abafuna umkhiqizo noma isevisi, bonisa izikhangiso eziqondiswe kubasebenzisi abaphequlula izindawo ezithile ze-inthanethi. Lokhu kuvumela amabhizinisi ukuthi afinyelele izethameli eziqondiswe kakhulu futhi akhulise ukuqwashisa ngomkhiqizo wabo.
Kuya ngohlobo lwebhizinisi, amabhizinisi angakhomba izinhlobo ezahlukene zabasebenzisi abasebenzisa i-Adwords. Ngokwesibonelo, abakhangisi ababonisayo bangakhomba abasebenzisi abeze kusayithi labo evikini elidlule noma amabili edlule. Lezi zinhlobo zabasebenzisi zaziwa njengabasebenzisi abashisayo. Abakhangisi ababonisayo balungisa amabhidi abo ngokusekelwe kulaba basebenzisi.
Ngenkathi inethiwekhi yokusesha iqukethe izikhangiso zombhalo, inethiwekhi yesibonisi ivumela amabhizinisi ukuthi aqondise abasebenzisi ngezithombe nezikhangiso zevidiyo. Izikhangiso zokubonisa zingafakwa kumasayithi ozakwethu be-Google kanye naku-Gmail, I-YouTube, kanye nezinkulungwane zamanye amawebhusayithi. Lokhu ukubekwa okukhokhelwayo futhi kusebenza kangcono kakhulu emabhizinisini afuna ukukhombisa ngemikhiqizo yawo noma amasevisi ngento ebonakalayo.
Ngokungeziwe ekuqondisweni kwesihloko, amabhizinisi angakhomba abasebenzisi ngokusekelwe kulokho abakuthandayo. Ukuqondisa kwentshisekelo kuvumela amabhizinisi ukuthi anikeze izikhangiso kumawebhusayithi anetimu ehlobene nomkhiqizo noma isevisi ethile. Ngokwesibonelo, ibhizinisi elithengisa ukudla okunempilo lingakhetha ukukhomba abasebenzisi abavakashela amasayithi anetimu yezempilo. Ngokufanayo, abakhangisi bangakhomba abasebenzisi ngokuya ngeminyaka yabo, ubulili, imali yasendlini, kanye nesimo sabazali. Ngokwesibonelo, umkhangisi othengisa izingubo zabesifazane angase akhawulele izikhangiso zabo kubasebenzisi besifazane.
I-Google isuse umkhawulo ovimbe abakhangisi ekubhideni amagama angukhiye anophawu lokuhweba. Izinkampani eziningi ezinkulu zinamagama azo abhaliswe njengezimpawu zokuthengisa. Lokhu kusho ukuthi bangabanikazi abakhethekile bemigomo futhi abakwazi ukusetshenziswa ezinye izinhlobo. Nokho, abathengisi abasemthethweni bavunyelwe ukusebenzisa amagama anophawu lwentengiso ezikhangisweni zabo.
Nokho, amabhizinisi abhida ngamagama angukhiye anophawu lokuhweba kufanele ahlale ngaphakathi kwemikhawulo esemthethweni yomthetho. Ikhophi yesikhangiso ne-URL yesayithi akumele iqukathe uphawu lokuhweba lomuntu oqhudelana naye. Lokhu kuqinisekisa ukuthi indawo yezikhangiso ze-Google akuyona eyamahhala yakho konke. Ngokwesibonelo, umthengisi welensi yokuxhumana 1-800 Othintwayo basabisa ngokubamangalela 14 yezimbangi zayo zokwephulwa kwezimpawu zokuhweba futhi yabaphoqa ukuthi bayeke ukubhida kumagama angukhiye afanayo.
I-Google ngeke isaphenya amagama angukhiye anophawu lokuhweba, kodwa izoqhubeka nokukhawulela ukusetshenziswa kwemigomo ezindaweni ezithile. E-China, Ngokwesibonelo, imigomo yophawu lokuhweba ngeke isaqala izikhangiso. Nakuba ukuvikelwa kwezimpawu zokuhweba akuyona imfuneko ngokuphelele, abakhangisi bangasebenzisa izimpawu zokuthengisa njengendlela yokugwema ukuvinjelwa endaweni yokukhangisa ye-Google.
Nokho, abanikazi bamagama bakhathazekile ngomkhuba we-Google wokuvumela abakhangisi ukuthi babhide ngemibandela yophawu. Bathi i-Google yeba igama lomkhiqizo wabo ngokungafanele futhi idala ukudideka phakathi kwabathengi. Lo mkhuba kungenzeka ungekho emthethweni, kodwa i-Google iyabavumela abakhangisi ukuthi babhide ngemibandela enophawu kwamanye amazwe, kuhlanganise ne-United States.
Nakuba izimpawu zokuhweba zingasetshenziswa kumagama osesho avikelwe yizimpawu zokuhweba, kungaba nzima ukuhlukanisa phakathi kwabo. Ezinye izimpawu zokuhweba amagama ajwayelekile, kuyilapho ezinye ziyizimpawu zokuthengisa ezibhalisiwe. Ukubhida ngemibandela yophawu lokuhweba kungase kube semthethweni uma inkampani iyisebenzisela ukumaketha imikhiqizo yayo. Ezimweni eziningi, kuyatuseka ukuthintana nommeli ngaphambi kokuzama ukubhida ngemibandela enezimpawu zokuhweba.
I-Google AdWords iwuhlelo lokukhangisa oluvela kwa-Google. Kunezindlela ezimbili eziyisisekelo zokukhangisa nge-AdWords. Okokuqala ukubeka ibhajethi kanye nebhidi, okuyimali ozoyikhokha ngokuchofoza ngakunye. Abantu abaningi baqala ngokusebenzisa isici sebhidi esizenzakalelayo, kodwa futhi kungenzeka ukuthi uhlele ibhidi lakho mathupha. Ukubhida ngokwenza ngokuvamile ishibhile, kodwa ingadinga ukulungiswa okwengeziwe.
Indlela yesibili ukusebenzisa i-Keyword Planner, okuyithuluzi elinamandla elikwenza ukwazi ukuthola amagama angukhiye akhiqiza ithrafikhi. Ungakwazi futhi ukwenza izinguquko ungaxhunyiwe ku-inthanethi usebenzisa Isihleli Sezikhangiso. Ukusebenzisa i-Keyword Planner kukuvumela futhi ukuthi uguqule izikhangiso zakho ngobuningi. Ungasebenzisa futhi ithebhu yasekhaya ukuze ubuke imininingwane enentshisekelo kumagama akho angukhiye.
Okokuqala nje, uzodinga ukudala i-akhawunti ye-Google. Akuthathi isikhathi eside ukudala i-akhawunti yamahhala, futhi kulula kakhulu ukuqalisa. Kusukela lapho, ungadala umkhankaso wakho wokuqala. Uma usuyidalile i-akhawunti yakho, uzokwazi ukusetha isabelomali sakho kanye nezithameli ezihlosiwe. Ungasetha futhi amabhidi akho bese ubhala ikhophi yesikhangiso sakho.
Enye yezinto ezibaluleke kakhulu okufanele uzikhumbule lapho usebenzisa i-Google AdWords ukuthi kufanele uthuthukise izikhangiso zakho. Uma izikhangiso zakho zithuthukiswa kakhulu, ithuba elingcono abazolithola lokukhiqiza imbuyiselo ekutshalweni kwezimali. Empeleni, ngokombiko we-Google Economic Impact, amabhizinisi angenza okuningi njengoba $2 per dollar in advertising with AdWords.
Many small businesses open an account with Adwords but don’t understand how the system works. They don’t have the time to dedicate to the process and don’t understand the bidding system. Google controls budgets for advertisements and will not show ads that have too low a bid.
