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Adwords is one of the most popular and profitable online marketing methods. You can reach a vast audience with the help of Adwords. Google’s platform has been around for nearly two decades. According to research, marketers make an ROI of $116 billion per year on the platform, and they earn an average of $8 for every dollar they spend on the platform.
When you decide to use Google AdWords for your marketing campaign, you should be aware of the costs of each keyword. This will help you stay within your budget, futhi izokunikeza nombono wamathrendi athuthukayo ngezindleko ze-AdWords. Ukuze uthole umbono wezindleko zegama elingukhiye, bheka amagama ayo angukhiye ayishumi aphezulu abiza kakhulu e-AdWords.
Izindleko ze-AdWords ziyahlukahluka ngokuya ngegama elingukhiye nezimboni. Kodwa ngokujwayelekile, isilinganiso sezindleko ngokuchofoza ngakunye cishe $2.32 kunethiwekhi yokusesha kanye $0.58 kunethiwekhi yesibonisi. Ukuhlukaniswa okuningiliziwe kwamamethrikhi e-AdWords kuyatholakala kuwebhusayithi ye-Google. Umphumela Wekhwalithi wegama elingukhiye ngalinye lithinta ukusebenza kahle kwezindleko zalo, ngakho-ke ukuqiniseka ukuthi isikhangiso sakho sinekhwalithi ephezulu kuzokongela imali futhi wenze isikhangiso sakho sibonwe abasebenzisi abaningi.
Ukusebenzisa ithuluzi lokuhlela amagama angukhiye kungakusiza ukulinganisa izindleko zamagama angukhiye ebhizinisi lakho. Leli ithuluzi lamahhala elinikezwe Izikhangiso ze-Google elizokuvumela ukuthi ucabange ngemibandela ehlukene ehlobene nebhizinisi lakho futhi uthole ukuthi ziyini izindleko zento ngayinye.. Uma ungaqiniseki ukuthi yimaphi amagama angukhiye ongawakhetha, sebenzisa i-Google's keyword planner ukuze uthole ukuthi yimaphi amagama okusesha izethameli zakho eziwafunayo.
Izindleko ze-AdWords zincike ekutheni kungakanani ukuchofoza ofisa ukukuzuza. Ngokwesibonelo, kungase kudingeke ukhokhele amagama angukhiye angadumile kakhulu kunamanye, kodwa lawa magama angukhiye azokwandisa inzuzo yakho. Ungakwazi ukulawula i-CPC yakho ngokusetha isabelomali sansuku zonke esiphezulu.
When you run a campaign using Google Adwords, udinga ukwazi ukuthi ungawakhetha kanjani amagama angukhiye afanele ebhizinisi lakho. Umgomo uwukuheha ukuchofoza okufanelekayo esikhangisweni sakho futhi ugcine izindleko zakho zokuchofoza ziphansi ngangokunokwenzeka. Amagama angukhiye anevolumu ephezulu aletha ithrafikhi eyengeziwe, kodwa futhi ziyaqhudelana futhi zibiza kakhulu. Ukudala ibhalansi efanele phakathi kwevolumu nezindleko kuwubuciko nesayensi.
Enye yezindlela ezinhle kakhulu zokwenza lokhu ukusebenzisa i-Google's keyword planner. Leli thuluzi lizokubonisa inombolo yokusesha kwegama elingukhiye elithile, kanye nezindleko ngokuchofoza ngakunye kanye nokuncintisana kwalelo gama elingukhiye. Leli thuluzi lizophinde likubonise amagama angukhiye afanayo nemisho esetshenziswa izimbangi zakho.
Uma usuwazi amagama angukhiye azoheha izivakashi eziningi, ungathuthukisa iwebhusayithi yakho ukuze ubahehe. Amagama angukhiye alungile azokhuphula amazinga akho okuguqulwa, yehlisa izindleko zakho ngokuchofoza ngakunye, futhi ushayele ithrafikhi eyengeziwe kusayithi lakho. Lokhu kuzoholela ezindlekweni zokukhangisa eziphansi kanye nenzuzo ephezulu ekutshalweni kwezimali. Ungasebenzisa futhi ithuluzi lamagama angukhiye ukuze uqhamuke nemibono yokuthunyelwe kwebhulogi nokuqukethwe.
Enye yezindlela ezingcono kakhulu zokuthola amagama angukhiye alungile ukusebenzisa ukufanisa imisho nokufanisa ncamashi. Amagama angukhiye wokufanisa imisho anikeza abakhangisi ukulawula okukhulu ekusebenziseni kwabo imali. Lezi zikhangiso zizovela kusesho olunamagama womabili embuzweni ofanayo.
Bidding on Adwords is one of the most important aspects of an AdWords campaign. Umgomo uwukwandisa ukuchofoza, ukuguqulwa, kanye nembuyiselo ekusetshenzisweni kwezikhangiso. Kunezindlela ezahlukene zokubhida, ngokusekelwe kuzithameli zakho ezihlosiwe kanye nesabelomali sakho. Izindleko ngokuchofoza ngakunye (CPC) wuhlobo oluvame kakhulu lokubhida, futhi isebenza kangcono kumawebhusayithi adinga ukuheha izinhlobo ezithile zezivakashi. Nokho, ayisebenzi kahle kumawebhusayithi adinga ukukhiqiza inani elikhulu lethrafikhi yansuku zonke. Ukubhida kwe-CPM kusetshenziselwa izikhangiso ezivela kumawebhusayithi ahlobene nemikhiqizo noma amasevisi athuthukiswayo kusayithi..
Ngaphandle kokubiza amagama angukhiye, kufanele futhi unake ukuthi izimbangi zakho zivela kangaki emiphumeleni yosesho. Ngokuhlaziya ukuthi zingakanani izikhangiso zabo ezivela ku-SERP, ungathola ukuthi ungagqama kanjani emncintiswaneni. Ngaphezu kwalokho, ungaphinda uhlole lapho izimbangi zakho zivela khona futhi uthole ukwabelana kwabo okuvelayo.
Smart AdWords campaigns divide their bidding into different “amaqembu ezikhangiso” and evaluate them separately. I-Smart Bidding isebenzisa izinqubo ezihamba phambili ukusuka emikhankasweni yakho edlule ukuya kumkhankaso wakho omusha. Izobheka amaphethini phakathi kwezikhangiso futhi yenze ukulungiselelwa ngokusekelwe kudatha eyiqoqayo. Ukuze uqalise, you can read Google’s guide on how to use this technique.
If you are using Google Adwords to promote your website, it’s important to understand the importance of the Quality Score. This number will determine your ad’s position and cost. If you have high quality content on your landing page and relevant ads, you will receive a higher Quality Score. This will help you get a better position and lower CPC.
AdWords quality score is calculated from several factors. This includes the keywords you choose and the Ad itself. The score gives you an idea of how effective your campaign is. A high score means you can outbid high bidders without having to pay too much for your ads. Iphinde iqinisekise ukuthi izikhangiso ozibekayo azixhumi kumawebhusayithi angahambisani nokuqukethwe kwesayithi lakho..
Isikolo sekhwalithi ephansi sizokubiza imali eyengeziwe. Isikolo sekhwalithi sisekelwe kudatha yomlando, ngakho awukwazi ukulindela ukuthi iphelele, kodwa ungayithuthukisa ngokuhamba kwesikhathi. Ngokwesibonelo, ungashintsha amagama angukhiye aphikisayo kukhophi yakho yesikhangiso. Kungenjalo, ungamisa isikhashana lezo zikhangiso ezine-CTR ephansi futhi uzishintshe ufake ezinye.
Ukuze ukhulise Ikhwalithi yakho Yomphumela, kufanele ulungiselele ikhasi lakho lokubikezela kanye namagama angukhiye. Isikhangiso sakho kufanele siqukathe amagama angukhiye ahambisana nokuqukethwe kwekhasi. Kubalulekile futhi ukuthuthukisa ikhophi yesikhangiso. Kufanele lifane negama elingukhiye futhi libe nombhalo ohlobene olizungezile. Ngokwenza kanjalo, uzothuthukisa isikolo sakho Sekhwalithi ku-Google Adwords.
Ad extensions are great ways to add more information to your ad. Instead of just showing your phone number, you can include additional information such as website links. It is essential to use these ad extensions in a way that complements the first part of your ad. By integrating these ad extensions into your ad, you will be able to reach more potential customers.
There are two types of ad extensions: manual and automated. While manual extensions require manual setup, automated extensions can be applied automatically by Google. Both types can be added to campaigns, amaqembu ezikhangiso, and accounts. You can even specify the time of day that your extensions will run. Just be sure to set a time for them to be shown, as you don’t want people calling your ad during office hours.
Izandiso zesikhangiso zingasiza futhi ukuthuthukisa ikhwalithi yakho yokuhola. Basiza ukuzifanelekela abangaba amakhasimende, okwehlisa izindleko zakho ngomthofu ngamunye. Ngaphezu kwalokho, basiza isikhangiso sakho ukuthi sithole izinga elingcono enjinini yokusesha. I-Google isebenzisa izici ezimbalwa ukuze inqume indawo yesikhangiso emiphumeleni yosesho.
Ama-Sitelink nawo awuhlobo lwesandiso sesikhangiso. Avela kumugqa owodwa kuya kwemibili ngaphansi kwesikhangiso sakho futhi angafaka incazelo emfushane. Lezi zandiso zingaba usizo ekwandiseni amanani okuchofoza, kodwa kufanele isetshenziswe ngokuzibophezela.
The click-through rate for Adwords campaigns is the average number of people who click through on an ad. Lesi sibalo sisetshenziselwa ukwahlulela ukuthi umkhankaso wesikhangiso usebenza kanjani. Izinga eliphezulu lokuchofoza lizokwandisa amathuba akho okuguqulwa. Ukusebenzisa amagama angukhiye ahambisana nemikhiqizo namasevisi akho kuzothuthukisa ukusebenza kahle kwesikhangiso sakho.
Izinga lokuchofoza libalwa ngokuhlukanisa inombolo yokuchofoza ngenani lokuvelayo. Ngokuvamile, izikhangiso ezikhiqiza izinga eliphezulu lokuchofoza ziqondiswe kumikhiqizo namasevisi anenani eliphezulu. Nokho, izitolo eziku-inthanethi ngokuvamile zizoba nama-CTR aphansi. Ukwandisa i-CTR yakho kuzokusiza ukuthi uthuthukise i-ROI yakho ngokukhomba ikhasimende lakho elifanelekile.
I-CTR ekhuphukile ilingana nemali engenayo ekhuphukile kanye nokuguqulwa okukhuphukile. Iziteshi ze-PPC zikhiqiza ithrafikhi eqhutshwa inhloso kakhulu kuneminye imithombo yethrafikhi. Nokho, izinga lokuchofoza lesikhangiso esithile lingathinta ukuguqulwa kanye nemali engenayo. Ngenxa yalokho, kubalulekile ukugada njalo i-CTR yakho futhi wenze ama-tweaks njengoba kudingeka.
Izinga lokuchofoza lezikhangiso eziboniswayo liphansi kunalelo lezikhangiso zosesho. Lokhu kungenxa yokuthi abantu ngokuvamile abachofozi izikhangiso eziboniswayo ngoba besaba amagciwane noma okunye ukuhlaselwa. Izinga lokuchofoza kwesikhangiso esibonisiwe ngokuvamile liseduze 0.35%. Ungathola lolu lwazi ezibalweni zesikhangiso.
