I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
Kunezinhlobo eziningi ezahlukene zezikhangiso ongazibeka ku-Adwords. Lezi zinhlobo zezikhangiso zinezindleko ezihlukile kanye ne-CPC. Ukuqonda ukuthi lezi zici zisho ukuthini kuzokusiza ukhethe isikhangiso esingcono kakhulu ongasibeka. Uzofuna futhi ukwenza isiqiniseko sokuthi usebenzisa isikhangiso sekhwalithi ephezulu, okuyinto engcono kakhulu ibhizinisi lakho. Lesi yisihluthulelo sempumelelo! Kulesi sihloko, uzofunda ukuthi ungakhetha kanjani uhlaka lomkhankaso we-AdWords olungcono kakhulu lwewebhusayithi yakho.
Isihluthulelo sokukhangisa okukhokhelwayo okuyimpumelelo ukuhlale uqapha futhi wenza ngcono umkhankaso wakho. Kubalulekile ukuqiniseka ukuthi uqondise amagama angukhiye alungile, ezihambisana kakhulu nebhizinisi lakho. Kufanele futhi ugade futhi ulungise umkhankaso wakho njalo, njengoba kudingeka, ukuze uthuthukise imiphumela yakho. Ngokusho kukaWeslee Clyde, i-inbound marketing strategist ne-New Breed, kubalulekile ukugxila kokuhlangenwe nakho kwekhasimende lakho, futhi ulungise isicelo sakho njengoba kudingeka.
Kunezindlela ezahlukahlukene zokuthuthukisa amabhidi akho, kusuka kumanuwali kuya kokuzenzakalelayo. Amasu amabhidi azenzakalelayo ahlose ukukhulisa ukusebenza kwesikhangiso sakho. Lokhu kufaka phakathi ukukhomba intengo efanele ngokuchofoza ngakunye, izindleko ngesenzo ngasinye, kanye nembuyiselo eqondiwe ekusetshenzisweni kwezikhangiso. Kodwa noma ngabe usebenzisa isu lokubhida elizenzakalelayo, kubalulekile ukukhumbula ukuthi i-Google isekela amabhidi ayo ekusebenzeni kwangaphambilini, ngakho-ke uzofuna ukulungisa izintengo zakho mathupha uma izehlakalo zakamuva noma izinguquko ebhizinisini lakho zikwenza kudingeke.
Izindleko ngokuchofoza ngakunye noma i-CPC, ngenye indlela eyaziwa ngokuthi i-PPC, ingenye yezindlela ezidume kakhulu nezisebenzayo zokubhida ku-Adwords yakwaGoogle. Le ndlela iphumelela kakhulu uma uqondise iqembu elithile lamakhasimende futhi ungalindeli ukuthola umthamo omkhulu wethrafikhi nsuku zonke.. Kodwa uma uhlela ukushayela umthamo omkhulu wethrafikhi, le ndlela akuyona inketho engcono kakhulu. Enye indlela yi-CPM noma izindleko nge-mille ngayinye. Izikhangiso ze-CPM ziboniswa kakhulu kumawebhusayithi ahlobene abonisa izikhangiso ze-AdSense.
I-CPC noma I-Enhance Cost Per Click enye indlela okufanele icatshangelwe. Le ndlela ihloselwe abakhangisi abangafuni ukuyeka ukulawula kwabo. Ngokubhida kwe-CPC okwenziwa ngesandla, ungasetha izinga le-CPC ngesandla futhi ngeke lidlule 30%. Ngokungafani nenketho yangaphambilini, I-ECPC ine-CPC ephezulu kune-CPC eyenziwa ngesandla, kodwa i-Google isazama ukugcina i-CPC emaphakathi ingaphansi kwebhidi ephezulu. Kungase futhi kukhuphule izinga lakho lokuguqulwa futhi kuthuthukise imali yakho engenayo.
Ngaphandle kwe-CPC, esinye isici esibalulekile sokukhangisa okukhokhelwayo ukubiza amagama angukhiye. Ibhidi iyinani ozimisele ukuyikhokha ngokuchofoza ngakunye. Nakuba ibhidi eliphezulu libalulekile, akuqinisekisi indawo ephezulu ekhasini lokuqala. I-algorithm ye-Google ibheka izici ezimbalwa lapho inquma izinga lesikhangiso sakho. I-algorithm yayo iphinde ibe nesici kumphumela wekhwalithi wamagama akho angukhiye. Ngenkathi ibhidi ephezulu kakhulu ngeke ikuqinisekise indawo ephezulu ku-SERP, nakanjani kuzothuthukisa ithuba lakho lokuthola ukuchofoza esikhangisweni sakho.
Isikolo sekhwalithi (eyaziwa nangokuthi i-QS) kuyinto ebaluleke kakhulu okufanele icatshangelwe lapho usebenzisa umkhankaso we-Adwords. Ithinta ngokuqondile izindleko ngokuchofoza ngakunye kanye nokuma kwesikhangiso sakho. Ngenkathi ukulungiselela i-QS kungaba inselele, kubalulekile kumkhankaso oyimpumelelo. Nokho, ezinye izici zingaphezu kwamandla omphathi we-akhawunti. Ngokwesibonelo, ikhasi lokubikezela lizodinga ukuphathwa yi-IT, umklamo, kanye nentuthuko. Kubalulekile futhi ukukhumbula ukuthi ziningi ezinye izici ezinomthelela ku-QA.
Isikolo sekhwalithi siyisamba sezici ezintathu ezinquma izinga lesikhangiso. Amaphuzu aphezulu asho ukuthi isikhangiso sihambisana kakhulu futhi sizovikela indawo enhle ye-SERP futhi sihehe ithrafikhi yekhwalithi. Ku-AdWords, izinga lekhwalithi lithonywa izinto eziningi ezahlukene, kodwa isici esibaluleke kakhulu yi-CTR. Uma ufuna ukuthola amaphuzu aphezulu, kukhona amathiphu ambalwa okuthuthukisa i-CTR yakho.
Ukwandisa umphumela wekhwalithi wamagama akho angukhiye kungathuthukisa ukwabelana kwakho okuvelayo wosesho futhi kunciphise izindleko zakho ngokuchofoza ngakunye. Ku-Adwords, kubalulekile ukunaka imibiko yokusebenza kwegama elingukhiye ukuze ubone ukuthi yini ongayenza ukuze ukhulise isikolo sakho sekhwalithi. Uma igama elingukhiye line-QS ephansi, kubalulekile ukwenza izinguquko esikhangisweni. Isikolo esihle sekhwalithi sibalulekile empumelelweni yomkhankaso wakho wesikhangiso. Uma ulungiselela ikhophi yesikhangiso segama elingukhiye, ungathuthukisa isikhangiso sakho ukuze uhehe ithrafikhi eyengeziwe futhi wandise isikolo sakho sekhwalithi.
Ngaphezu kokuthuthukisa i-CTR, isikolo sekhwalithi sizothuthukisa izikhangiso zakho’ isikhundla ku-Google. Izikhangiso ezine-QS ephezulu zizoboniswa phezulu ekhasini lemiphumela yosesho. Futhi, kunjalo, i-QS ephakeme izoholela ku-CPC ephakeme kanye nokubekwa okungcono. Futhi kulapho i-Siteimprove ingena khona. Ungathola ukuhlaziya okujulile kwemikhankaso yakho yezikhangiso’ ikhwalithi ngewebhusayithi yabo.
Ukuhambisana kungenye into esiza ukukhulisa i-QS. Amagama angukhiye kufanele ahlobane nokuqukethwe kuwebhusayithi yakho, futhi kufanele zibambeke ngokwanele ukugcina ukunaka komsebenzisi. Amagama angukhiye afanelekile kufanele afakwe kukhophi yesikhangiso nekhasi lokubikezela. Uma amagama akho angukhiye ehlobene nokuqukethwe kwesayithi lakho, Isikhangiso sakho sizoboniswa kubasebenzisi abafaneleka kakhulu. Lokhu kubalulekile emikhankasweni yezikhangiso yekhwalithi ephezulu.
Kunezici ezimbalwa ezithinta izindleko ngokuchofoza ngakunye, okuhlanganisa imboni okuyo kanye nohlobo lomkhiqizo noma isevisi oyinikezayo. I-ROI yenkampani yakho kufanele icatshangelwe, futhi. Ngenkathi ezinye izimboni zingakwazi ukukhokha i-CPC ephezulu, abanye abakwazi. Ukusebenzisa izindleko zokuchofoza ngakunye kuzokusiza ukuthi unqume i-CPC engcono kakhulu yebhizinisi lakho. Lokhu kungaba usizo ngenxa yezizathu ezihlukahlukene, okuhlanganisa nokuthuthukisa umkhankaso wakho wesikhangiso.
Isici sokuqala esinquma izindleko zakho ngokuchofoza ngakunye uhlobo lomkhiqizo noma isevisi oyikhangisayo. Imikhiqizo ebizayo namasevisi cishe azodonsa ukuchofoza okwengeziwe, futhi ngaleyo ndlela izodinga i-CPC ephakeme. Ngokwesibonelo, uma umkhiqizo wakho ubiza $20, uzofuna ukukhokha $20 ngokuchofoza ngakunye. Lokho kusho ukuthi isikhangiso sakho sizokubiza $4,000, kodwa angangenisa $20,000.
Isici esilandelayo okufanele icatshangelwe izinga lokuguqulwa. Izikhathi eziningi, i-CPC ephezulu, izinga lokuguqulwa eliphezulu. Ngenhlanhla, Isici sokuthuthukisa ibhidi ye-CPC Ethuthukisiwe ye-Google sizolungisa ngokuzenzakalelayo amabhidi akho ngokusekelwe emiphumeleni, ukuze ibhajethi yakho ingamoshi. I-CPC emaphakathi ye-Adwords $2.68. Le nombolo ingaba phezulu kakhulu uma uqondise igama elingukhiye eliqhudelana kakhulu.
Ukukhetha amagama angukhiye ancintisana kancane nakho kuyisici esibalulekile. Ngokwesibonelo, izindleko ngokuchofoza ngakunye kwamagama angukhiye anomsila omude zingaba ngaphansi kunamagama angukhiye ajwayelekile kanye nokufanisa okubanzi. Amagama angukhiye anomsila omude anomncintiswano ophansi amelela inhloso yomsebenzisi ethile futhi abiza kancane kunamagama angukhiye ajwayelekile kanye nomdlalo obanzi.. Ukusebenzisa amagama angukhiye anomsila omude kuzokusiza ukuthi uthuthukise isikolo sakho futhi wehlise i-CPC yakho. Ngaphezu kwamagama angukhiye angabizi kakhulu, kufanele futhi unake amagama angukhiye anemiqulu yokusesha ephezulu.
Ngenkathi i-AdWords ingathumela izivakashi kuwebhusayithi yakho, kukuwe ukuthi uguqule lokho kuchofozwa kube amadola. Ukwenza lokhu, udinga ukudala amakhasi okubikezela alungiselelwe ukuguqulwa kanye namaqembu esikhangiso ahambisana namakhasi athile omkhiqizo. Ukuze usebenzise imikhankaso yakho yezikhangiso ngokugcwele, udinga ukuthengisa imikhiqizo eyanele ukukhokhela izindleko zakho. Ukuqinisekisa ukuthi unezinga eliphezulu lokuguqulwa okungenzeka, kufanele udale amakhasi okufika anemininingwane futhi angaguquki.
Ukuze uthole imininingwane engenzeka emkhankasweni wakho, udinga ukumisa isakhiwo somkhankaso. Lesi sakhiwo sihlanganisa amaqembu ezikhangiso kanye nekhophi yesikhangiso, ukuze ukwazi ukukhomba amagama angukhiye afanelekile. Ngeqembu ngalinye, kufanele udale izinguqulo ezimbalwa zekhophi efanayo yesikhangiso. Uma uqondise amagama angukhiye amaningi anemisho efanayo, dala imikhankaso ehlukene yeqembu ngalinye. Qiniseka ukuthi iqembu ngalinye lesikhangiso lixhunywe kumgomo othile womkhankaso.
Isakhiwo somkhankaso semikhankaso ye-Adwords singakusiza uthole i-ROI engcono. Kuzokwenza kube lula kuwe ukuphatha i-akhawunti yakho. Ungakha amaqembu futhi uwabele ibhajethi. Inombolo yemikhankaso izoncika ezinhlosweni zebhizinisi lakho namakhono okuphatha isikhathi. Ungakwazi futhi ukudala imikhankaso eminingi yezinhlobo ezahlukene zemikhiqizo. Kafushane, isakhiwo somkhankaso kumele ube nakho ekukhangiseni nge-inthanethi. Ngaphandle kohlobo lwebhizinisi lakho, kunezinzuzo eziningi zokusebenzisa lolu hlobo lwesakhiwo.
Uma ususungule uhlaka lomkhankaso, sekuyisikhathi sokuqamba imikhankaso. Igama lomkhankaso wakho lizobeka inkundla yokuhlunga nokuhlela. Igama kufanele lifake izici ezibalulekile zokuhlukaniswa, njengohlobo lomkhankaso, indawo, idivayisi, njalo njalo. Ngale ndlela, ungabona ukuthi yiziphi izici zomkhankaso wakho ezifanele kakhulu ebhizinisini lakho. Ngaphezu kokuqamba imikhankaso yakho, qiniseka ukuthi ufaka izici eziyinhloko zokuhlukanisa, njengomkhiqizo noma isevisi oyithengisayo.
Ukukhetha amagama angukhiye alungile ebhizinisi lakho kubalulekile ukuze uthole imiphumela emihle kumkhankaso wakho we-AdWords. Igama elingukhiye elihle yilelo elinevolumu yokusesha ephezulu kanye nokuncintisana okuphansi. Igama elingukhiye elinokuncintisana okuphezulu liyisinqumo esihle, kodwa onevolumu yokusesha ephansi ngeke ikunikeze imiphumela oyifunayo. Kubalulekile ukukhetha amagama angukhiye abonisa inhloso yomsebenzisi. Kungenjalo, isikhangiso sakho sizohluleka ukukhiqiza ukuchofoza okwanele.
Ngaphezu kwamagama angukhiye, kufanele futhi ukhethe isakhiwo somkhankaso sezikhangiso zakho. Abanye abakhangisi bakhetha ukuhlukanisa imikhankaso yabo ngeminyaka. Ngenkathi abanye bekhetha ukuhlukanisa imikhankaso yabo ngemikhiqizo, abanye bakha imikhankaso ngokusekelwe kunani lokuphila kwekhasimende. Okwamabhizinisi asekelwe ekubhaliseni, isakhiwo somkhankaso singabaluleka kunqubo yakho yokuthengisa. Kulezi zimo, kubalulekile ukudala imikhankaso eminingi ukuze uqinisekise ukuthi izikhangiso zakho zivela ekhasini elilungile ngesikhathi esifanele.
