I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
Uma uzama ukushayela ithrafikhi kuwebhusayithi yakho, I-Adwords ingakusiza ukuthi ukhuphule amanani akho okuguqulwa. Lolu hlobo losesho olukhokhelwayo lushesha kunosesho lwendalo futhi lungasusa isikhathi esisithathayo ukuze kuqalwe ukukhiqiza ithrafikhi. Lapho isetshenziswe ngendlela efanele, Imikhankaso ye-Adwords ingakusiza ukhulise ukuqwashisa ngomkhiqizo, ukwandisa ithrafikhi efanelekayo kuwebhusayithi yakho, futhi uqinisekise ukuthi uhlala uncintisana phezulu ekhasini lemiphumela ye-Google. Ngokocwaningo olwenziwe yi-Google, izikhangiso ezikhokhelwayo zandisa amathuba okuthi umsebenzisi achofoze esikhangisweni esiphilayo.
CPC (izindleko ngokuchofoza ngakunye) ukubhidela i-Adwords kunquma ukuthi umkhangisi uzokhokha malini ngokuchofoza ngakunye esikhangisweni. Inani lemali amabhidi womkhangisi libizwa ngokuthi ibhidi enkulu. Isekelwe ezicini ezintathu: igama elingukhiye ukuhambisana, ikhwalithi yekhasi lokufika, kanye nezici zomongo. Kubalulekile ukukhumbula ukuthi ibhidi ephezulu ayisho njalo ukuthi uzowina endalini. Uma ukwazi ukuthuthukisa isikhangiso sakho ukuze uthole Isikolo Sekhwalithi ephezulu kanye Nezinga Lesikhangiso, ungakhuphula kakhulu imali yakho ye-AdWords.
Uma ungaqiniseki nge-CPC yakho, ungasebenzisa ithuluzi le-SEMrush Keyword Magic ukuze uthole ukuthi iyini i-CPC yakho evamile. Izokukhombisa igama elingukhiye nokuhluka kwalo okuhlobene, futhi bazokutshela i-CPC yabo emaphakathi. Uma usunombono omuhle wokuthi i-CPC iyini yegama lakho elingukhiye, ungakhetha i-CPC ebiza kakhulu uma kunesidingo.
Uma usebenzisa i-CPP ye-Adwords, ungasetha ibhidi yakho enkulu ye-CPP yegama elingukhiye ngalinye neqembu lesikhangiso. Ukusebenzisa lesi sici, kufanele usethe ubuncane bekholi bese uchofoza ama-threshold. I-Call Metrics inekhasi losizo lokusetha ibhidi ngocingo ngalunye. Kuyafaneleka futhi ukuhlola isikolo sakho sekhwalithi ye-adgroup. Futhi ungakhohlwa ukusebenzisa isici Sezandiso Zezingcingo uma sitholakala.
Ukubhida ngokuchofoza ngakunye kwe-Adwords kuyindlela ephumelela kakhulu yokuthuthukisa iwebhusayithi. Akukhona nje ukwandisa ibhajethi yakho, kodwa futhi ukwandisa izinga lakho lokuguqulwa. Ungasebenzisa amasu okubhida e-CPC ahlukene, okuhlanganisa ukubhida kokuguqulwa kanye nokubhida kwe-PPC. Ngokusetha i-CPC enkulu, ungakwazi ukukhulisa ukuchofoza kwakho ngokusekelwe kusayizi webhajethi yakho.
Enye indlela yokukhulisa i-CPC ukusebenzisa ukuhambisana nesikhangiso. Ungakwazi ukwandisa inani lokuguqulwa ngokukhomba izethameli ezithile ezinezikhangiso ezifanele. Ngaphezu kokusebenzisa i-CPC efanele, ungasebenzisa futhi ithuluzi le-Keyword Magic ukuze uthole amagama angukhiye anomsila omude. Leli thuluzi lizokusiza ukuthi unciphise amagama okusesha. Bese, hlanganisa ezimbalwa zazo zibe yiqembu lesikhangiso elifanele.
Ukuze uthole umphumela wekhwalithi engcono kakhulu yomkhankaso wakho we-Adwords, kufanele uthuthukise ikhophi yesikhangiso. Qiniseka ukuthi ifana namagama angukhiye owakhangisayo. Okuqukethwe yikhophi yesikhangiso kufanele kuhambisane futhi kufundise. Ngaphezu kwalokho, iqembu lesikhangiso olidalile kumele lifake amagama angukhiye “amapeni aluhlaza.” Okuqukethwe kwekhasi lokubikezela kufanele kunikeze ulwazi oluqondile isikhangiso sakho esizama ukukunikeza.
Isikolo sakho sekhwalithi sinqunywa izici ezintathu: izinga lokuchofoza elilindelekile (I-CTR), ukuhambisana kwesikhangiso, kanye nolwazi lwekhasi lokufikela. I-CTR ikalwa ngokusekelwe kudatha yomlando evela ezikhangisweni kusetshenziswa igama elingukhiye olikhethile. I-CTR ephezulu ibonisa ukuthi isikhangiso sakho sihambisana nezithameli zakho. Uma kungenjalo, isikhangiso sakho sizothola amaphuzu ekhwalithi ephansi. Uma i-CTR yesikhangiso sakho iphansi, qiniseka ukuthi ulungisa umbhalo wesikhangiso sakho ngendlela efanele.
Njengoba mhlawumbe uqagele, isikolo sekhwalithi yesikhangiso sakho sinquma ukuthi kubiza kuphi futhi malini ngokuchofoza ngakunye. Isikhangiso sakho sizovela ekhasini lokuqala lemiphumela yosesho uma isikolo sakho sekhwalithi siphezulu. Ayanda amaphuzu, izindleko zesikhangiso sakho zizoba ziphansi. Ukuze ukhulise Ikhwalithi yakho Yomphumela, uzodinga ukwenza isiqiniseko sokuthi wenza kahle ikhasi lakho lokubikezela kanye namagama angukhiye. Lokhu kusho ukuthi uqinisekise ukuthi okuqukethwe kwesikhangiso sakho kuhambisana nokuqoqwa kwamagama angukhiye.
Isikhangiso sakho namagama angukhiye kufanele kuhlangane. I-CTR ephansi iyindlela embi kakhulu yokuthuthukisa isikolo sakho sekhwalithi. Kubalulekile ukwenza isiqiniseko sokuthi unekhasi lokufika lanoma yiliphi igama elingukhiye eliphansi ku-CTR. Isikhangiso singcono, maningi amathuba okuthi izethameli zichofoze kuyo. Kodwa akwanele ukudala okuqukethwe okuhle. Isikhangiso sakho kufanele sikhange futhi sihehe.
I-Quality Score ye-Adwords iyinombolo ebalwa ngokusekelwe kokuqukethwe kuwebhusayithi yakho kanye nezikhangiso ozithumelayo.. Amaphuzu aphezulu asho ukuthi isikhangiso sakho sizovela phezulu emiphumeleni yosesho. Lokhu kungakhuphula impumelelo yomkhankaso wakho futhi kunciphise izindleko zakho. Isikolo sekhwalithi ephansi sizolimaza ibhizinisi lakho. Ngokwenza izikhangiso zakho zihambisane kakhulu, ungakwazi ukwedlula izimbangi zakho futhi uthuthukise isikolo sakho esibhakabhakeni. Ungathuthukisa Umphumela Wekhwalithi yakho ngokuqasha umbhali wesikhangiso ochwepheshile.
Kubaluleke kakhulu ukudala ikhasi lokufika le-Adwords ukuze uthole amanani okuguqulwa angcono kakhulu. I-AdWords ikuvumela ukuthi udale imikhankaso yezikhangiso ngokusekelwe kumagama angukhiye, kodwa ikhasi lokufika lizothuthukisa amazinga akho okuguqulwa. Qiniseka ukuthi ikhasi lakho lokubikezela liqukethe ulwazi oluwusizo futhi lihambisana newebhusayithi yakho yonke. Ngaphandle kwalokho, kufanele ugweme ukukopisha-ukunamathisela okuqukethwe okufanayo kanye nemiyalezo njengabancintisana nabo'.
Okokuqala, kufanele uqiniseke ukuthi ikhasi lakho lokufika lenzelwe i-SEO. Ungakwenza lokhu kalula ngokusebenzisa umakhi wokudonsa nokuwisa. Qiniseka ukuthi okuqukethwe kwekhasi lakho lokubikezela kuhambisana nezikhangiso zakho futhi kulula ezivakashini ukuzulazula. Ungasebenzisa amathuluzi afana ne-SeedProd ukuze wakhe ikhasi lokufika elingcono kakhulu lebhizinisi lakho. Leli thuluzi futhi linikeza umhleli wokudonsa nokuwisa, okungenza ikhasi lakho lokubikezela libe lula ukulenza.
Ngaphandle kokuthi kucaciswe igama elingukhiye, ikhasi lakho lokubikezela kufanele libe nekhophi ephoqelelayo eqinisekisa izivakashi ukuthi zithathe isinyathelo. Ikhophi yakho kufanele futhi kube lula ukuyifunda nokuyiqonda. Sebenzisa izihloko ukwenza ukuzulazula kokufunda kube lula namaphoyinti ezinhlamvu ukuze ugqamise amaphuzu abalulekile. Kufanele futhi kube okuhlekisayo ukuheha umfundi ukuba afunde okwengeziwe. Kufanele futhi unikeze imininingwane mayelana nomkhiqizo noma isevisi yakho ukuze wenze izivakashi zibe nentshisekelo yokuwuthenga. Kubalulekile ukufaka isixhumanisi kuwebhusayithi yakho, kodwa ungeqisi.
Ikhasi lokubikezela eliklanywe kahle lizokhuphula izinga lakho lokuguqulwa. Ngaphezu kwalokho, kuzokusiza futhi ukuthi wehlise izindleko zakho ngokutholwayo ngakunye. Lapho usebenzisa ikhasi elihle lokufika, ungalindela ukuthola ithrafikhi eyengeziwe evela ezinjinini zokusesha. Indlela engcono kakhulu yokudala ikhasi lokufika eliphumelelayo ukuhlaziya amagama akho angukhiye bese ukhetha uhlu lwamagama angukhiye. Ungasebenzisa futhi amathuluzi afana ne-Semrush, I-Serpstat ne-Google Keyword Planner ukukusiza ngocwaningo lwamagama angukhiye.
Ikhasi lakho lokubikezela kufanele libe nesihloko esikhuthazayo. Lesi yisici esibaluleke kakhulu sekhophi. Khumbula, inombolo encane kuphela yezivakashi ezoyifunda yonke ikhophi yakho, ngakho-ke kufanele iphushe ukunikezwa kwakho futhi iphendule okuthiwa “Manje?” umbuzo. Lokhu kuzokwenza kube lula kuwe ukuguqula ithrafikhi ibe ukuthengisa. Uma ulungiselela ikhasi lakho lokubikezela, kuzoba nomthelela omuhle ku-akhawunti yakho Yezikhangiso ze-Google futhi kukhuphule izinga lakho lokuguqulwa.
Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokuthengisa, ikakhulukazi uma wethula iwebhusayithi entsha noma umkhiqizo. Kuzokusiza ukuthi unqume ukuthi yimaphi amagama angukhiye amakhasimende akho afunayo. Ungenza ucwaningo lwegama elingukhiye ngokusebenzisa amathuluzi amahhala afana ne-Google's keyword planner, elilinganisela amanani okusesha anyanga zonke futhi liqaphe amathrendi ngesikhathi sangempela. Abahleli bamagama angukhiye baphinde bakubonise imishwana efanele, amagama aphezulu okusesha, nezihloko ezikhulayo noma ezihamba phambili. Nazi izindlela ezimbalwa zokwenza ucwaningo lwamagama angukhiye kumkhankaso wakho we-AdWords.
Enye indlela esebenzayo yokucwaninga amagama angukhiye ukusebenzisa ithuluzi elifana ne-SEMRush, okukunikeza idatha yegama elingukhiye kusuka ku-Google Adwords. Kuwusizo ikakhulukazi uma ufuna ukubona ukuthi umncintiswano wakho ubhida ngani. I-Keyword Spy ne-SpyFu yizinketho ezinhle zocwaningo lwezimbangi, kodwa bakunikeza idatha yase-US nase-UK kuphela, futhi i-Ireland ayihlanganiswa nalawo mazwe amabili. Uma uthengisa umkhiqizo noma isevisi e-Ireland, uzodinga ukugxila kumagama angukhiye ahambisana nendawo yangakini.
Ngemva kokukhetha igama elingukhiye lembewu, kufanele uyinwebe ohlwini lwezinga eliphezulu lwamagama angukhiye ahlobene. Khumbula ukuthi izethameli zakho ezihlosiwe zizosebenzisa amagama angukhiye ukucinga izixazululo, futhi lolu lwazi lubalulekile. Ukuthola okuqukethwe kwakho phambi kwabathengi bakho abangase babe khona ngenkathi basesha izimpendulo kungakhuphula ithrafikhi yakho. Uma usunciphise uhlu lwakho lwembewu, ungaqala umkhankaso wakho wokusesha ngomkhankaso we-adwords wewebhusayithi yakho.
Ingxenye ebalulekile yocwaningo lwamagama angukhiye we-Adwords ukunquma izethameli zakho ezihlosiwe kanye nokuthola amagama angukhiye enani eliphezulu aqondise izethameli zakho.. Ucwaningo lwamagama angukhiye luyindlela engcono kakhulu yokuthola amagama angukhiye afanelekile. Ithuluzi lamagama angukhiye le-Google lingakusiza wenze lokhu, njengamathuluzi akhokhelwayo afana nama-Ahrefs. Ukusebenzisa lawa mathuluzi kuzokuvumela ukuthi ukhiqize uhlu lwamagama angukhiye afanelekile futhi ulinganise ivolumu yawo yosesho. Ngokwenza lokhu, ungathola amagama angukhiye anenzuzo esayithi lakho, futhi ukhuphule izinga lenjini yokusesha yewebhusayithi yakho.
Uma usuwanciphise amagama angukhiye owaqondisile, ungasebenzisa i-Keyword Planner ye-Google namanye amathuluzi ukuze uthole amagama afanayo. Kubalulekile ukuqonda izethameli zakho ozihlosile nokuthi ungayenza kanjani imikhankaso yakho ihambisane nezidingo zabo. Sebenzisa amathuluzi ukuze uthole amagama angukhiye izethameli zakho eziqondiswe kuwo bese udala iqembu lamagama angukhiye ngokusekelwe kulawa mapharamitha.. Ukusebenzisa i-Google Keyword Planner kuyisiqalo esihle, kodwa awusoze waba namagama angukhiye amaningi kakhulu.
