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Ukusesha okukhokhelwayo kuyindlela esheshayo yokushayela ithrafikhi kusayithi lakho. I-SEO ithatha izinyanga ezimbalwa ukukhombisa imiphumela, kuyilapho ukusesha okukhokhelwayo kubonakala ngokushesha. Imikhankaso ye-Adwords ingasiza ukulungisa isiqalo esinensayo se-SEO ngokuthuthukisa umkhiqizo wakho nokushayela ithrafikhi efaneleke kakhudlwana kusayithi lakho.. Imikhankaso ye-Adwords futhi ingaqinisekisa ukuthi iwebhusayithi yakho ihlala iqhudelana endaweni ephezulu yekhasi lemiphumela yosesho le-Google. Ngokusho kwe-Google, izikhangiso ezikhokhelwayo kakhulu ozenzayo, maningi amathuba okuthi uthole ukuchofoza okuphilayo.
Isilinganiso sezindleko ngokuchofoza ngakunye kwe-Adwords sincike ezintweni ezimbalwa, okuhlanganisa uhlobo lwebhizinisi lakho, imboni, kanye nomkhiqizo noma isevisi. Futhi kuncike kubhidi yakho kanye nekhwalithi yesikolo sesikhangiso sakho. Uma uqondise izethameli zendawo, ungasetha isabelomali esiqondiswe kubasebenzisi beselula. Futhi ungakhomba izinhlobo ezithile zamadivayisi eselula. Izinketho ezithuthukisiwe zokukhomba zinganciphisa kakhulu ukusebenzisa kwakho izikhangiso. Ungathola ukuthi zibiza malini izikhangiso zakho ngokubheka ulwazi olunikezwe i-Google Analytics.
Izindleko ngokuchofoza ngakunye kwe-Adwords ngokuvamile ziphakathi $1 futhi $2 ngokuchofoza ngakunye, kodwa kwezinye izimakethe ezincintisanayo, izindleko zingakhuphuka. Qiniseka ukuthi ikhophi yakho yesikhangiso ihambisana namakhasi alungiselelwe ukuguqulwa. Ngokwesibonelo, uma ikhasi lakho lomkhiqizo liyikhasi lakho lokufika eliyinhloko lomkhankaso wokuthengisa we-Black Friday, kufanele ubhale izikhangiso ezisekelwe kulokho okuqukethwe. Bese, uma amakhasimende echofoza kulezo zikhangiso, bazoqondiswa kulelo khasi.
Umphumela wekhwalithi ubonisa ukuhambisana kwamagama akho angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Uma lezi zakhi zihambisana nezethameli eziqondiwe, izindleko zakho ngokuchofoza ngakunye zizoba ngaphansi. Uma ufuna ukuthola izikhundla eziphezulu, kufanele usethe ibhidi ephezulu, kodwa igcine iphansi ngokwanele ukuncintisana nabanye abakhangisi. Ukuze uthole olunye usizo, funda Qeda, Igayidi egayekayo ye-Google Ads Budgets. Bese, ungakwazi ukunquma isabelomali sakho futhi uhlele ngokufanele.
Uma uzama ukucacisa ukuthi kubiza malini ukuguqula isivakashi sibe ikhasimende, udinga ukuqonda ukuthi izindleko zokuthengwa ngakunye zisebenza kanjani nokuthi ukuzuza kanjani ngakho. Ku-AdWords, ungasebenzisa isihleli segama elingukhiye ukuze uthole izindleko ngokutholwayo ngakunye. Vele ufake amagama angukhiye noma uhlu lwamagama angukhiye ukuze ubone isibikezelo sokuthi kuzokubiza malini ukuguqula isivakashi ngasinye.. Bese, ungakhuphula ibhidi yakho ize ifike ku-CPA oyifunayo.
Izindleko zokuguqulwa ngakunye yisamba sezindleko zokukhiqiza ithrafikhi yomkhankaso othile ehlukaniswa ngenani lokuguqulwa. Ngokwesibonelo, uma usebenzisa $100 emkhankasweni wesikhangiso futhi uthole ukuguqulwa okuhlanu kuphela, i-CPC yakho izoba $20. Lokhu kusho ukuthi uzokhokha $80 ngokuguqulwa okukodwa kukho konke 100 ukubukwa kwesikhangiso sakho. Izindleko zokuguqulwa ngakunye zihlukile kunezindleko ngokuchofoza ngakunye, ngoba ibeka ingozi enkulu endaweni yokukhangisa.
Uma unquma izindleko zomkhankaso wakho wesikhangiso, izindleko zokuguqulwa ngakunye ziyinkomba ebalulekile yomnotho nokusebenza kwemikhankaso yakho yezikhangiso. Ukusebenzisa izindleko zokuguqulwa ngakunye njengebhentshimakhi yakho kuzokusiza ukuthi ugxile esu lakho lesikhangiso. Iphinde ikunikeze umuzwa wokuvama kwezenzo zesivakashi. Bese, phindaphinda izinga lakho lamanje lokuguqulwa ngenkulungwane. Uzokwazi ukuthi ingabe umkhankaso wakho wamanje ukhiqiza umkhondo owanele ukuze ugunyaze ukukhushulwa kwebhidi.
Kunezinhlobo ezimbili eziyinhloko zamasu okubhida e-Adwords: ukubhida okwenziwa ngesandla kanye Nezindleko Ezithuthukisiwe Ngokuchofoza ngakunye (ECPC). Ukubhida mathupha kukuvumela ukuthi usethe ibhidi ephezulu ye-CPC yegama elingukhiye ngalinye. Zombili izindlela zikuvumela ukuthi ucule kahle ukukhonjwa kwesikhangiso futhi ulawule ukuthi imaphi amagama angukhiye ongachitha imali eningi kuwo. Ukubhida mathupha kukuvumela ukuthi uthole amasu nge-ROI yokukhangisa kanye nezinhloso zebhizinisi.
Nakuba amabhidi aphezulu ayadingeka ukuze kuqinisekiswe ukuchayeka okuphezulu, amabhidi aphansi angalimaza ibhizinisi lakho. Ibhidi eliphezulu lamafemu omthetho ahlobene nezingozi cishe izokhiqiza amabhizinisi amaningi kunebhidi ephansi yamasokisi kaKhisimusi. Nakuba zombili izindlela zisebenza kahle ekukhuphuleni imali engenayo, azikhiqizi njalo imiphumela efiselekayo. Kubalulekile ukuqaphela ukuthi izindleko eziphezulu ngokuchofoza ngakunye akusho ukuthi zihumushele inani lokugcina; kwezinye izimo, abakhangisi bazokhokha inani elincane ukuze bafinyelele imikhawulo ye-Ad Rank futhi bakhiphe lowo oqhudelana naye ongaphansi kwabo.
Ukubhida mathupha kukuvumela ukuthi usethe ibhajethi yansuku zonke, cacisa ibhidi ephezulu, futhi wenze ngokuzenzakalelayo inqubo yokubhida. Ukubhida okuzenzakalelayo kuvumela i-Google ukuthi inqume ngokuzenzakalelayo ibhidi eliphezulu kakhulu lomkhankaso wakho ngokusekelwe kubhajethi yakho. Ungaphinda ukhethe ukuhambisa amabhidi mathupha noma ukushiyele ukubhida ku-Google. Ukubhida mathupha kukunikeza ukulawula okuphelele kumabhidi akho futhi kukuvumela ukuthi ulandelele ukuthi uchitha malini ngokuchofoza.
Uhlobo lokufanisa oluzenzakalelayo ku-Adwords lufana kakhulu, okukuvumela ukuthi ubonise izikhangiso uma kuseshwa igama elingukhiye eliqukethe noma yimaphi amagama noma imishwana emushweni wakho ongukhiye. Nakuba lolu hlobo lomdlalo lukuvumela ukuthi ufinyelele izethameli ezinkulu ngangokunokwenzeka, ingakusiza futhi ukuthi uthole amagama angukhiye amasha. Nansi incazelo emfushane yokuthi kungani kufanele usebenzise ukufana okubanzi ku-Adwords:
Isilungisi sokufanisa esibanzi sengezwa kumagama akho angukhiye nge- “+.” Itshela i-Google ukuthi kukhona okuhlukile kwegama elingukhiye ukuze kuboniswe isikhangiso sakho. Ngokwesibonelo, uma uzama ukuthengisa amanoveli okuvakasha, ngeke ufune ukusebenzisa isilungisi sokufanisa esibanzi salawo magama angukhiye. Nokho, uma uqondise imikhiqizo noma amasevisi athile, uzodinga ukusebenzisa okufanayo okuqondile, okuyinto ecupha isikhangiso sakho kuphela uma abantu besesha amagama aqondile.
Ngenkathi ukufanisa okubanzi kuyisethingi yegama elingukhiye elisebenza kahle kakhulu lokumaketha kabusha, akuyona inketho engcono kakhulu kuyo yonke inkampani. Kungaholela ekuchofozweni okungabalulekile futhi kungaphazamisa kakhulu umkhankaso wakho wesikhangiso. Ngaphezu kwalokho, I-Google ne-Bing ingaba nolaka ekubekeni izikhangiso. Kanjalo, uzofuna ukwenza isiqiniseko sokuthi izikhangiso zakho ziboniswa kubasebenzisi abafanelekile. Ngokusebenzisa izendlalelo zezethameli ku-Adwords, ungalawula kokubili ivolumu nekhwalithi yababukeli bakho. Amagama angukhiye wokufanisa abanzi angakhawulelwa ezinhlotsheni ezithile zezethameli, njengasemakethe noma izethameli zokumaketha kabusha.
Ungakwazi ukwengeza izandiso zekholi emikhankasweni yakho ye-Adwords ukuze uthuthukise ukuguqulwa. Ungawahlela ukuthi avele kuphela uma ifoni yakho ikhala noma uma igama elingukhiye elithile liseshwa. Nokho, awukwazi ukwengeza izandiso zekholi uma imikhankaso yakho ikhawulelwe Kunethiwekhi Yokubonisa noma Izikhangiso Zohlu Lomkhiqizo. Kufakwe ohlwini ngezansi amanye amathiphu okwengeza Izandiso Zezingcingo emikhankasweni yakho ye-Adwords. Ungaqalisa nge-Adwords namuhla. Vele ulandele lezi zinyathelo ukuze ukhuphule izinga lakho lokuguqulwa.
Izandiso zekholi zisebenza ngokungeza inombolo yakho yefoni esikhangisweni sakho. Izovela emiphumeleni yosesho nasezinkinobho ze-CTA, kanye nakuzixhumanisi. Isici esingeziwe sikhulisa ukuzibandakanya kwamakhasimende. Ngaphezu kwe 70% kweziseshi zamaselula zisebenzisa isici sokuchofoza ukuze ushayele ukuze uxhumane nebhizinisi. Ngaphezu kwalokho, 47% yabaseshi beselula bazovakashela izinhlobo eziningi ngemuva kokwenza ucingo. Ngakho, izandiso zekholi ziyindlela enhle kakhulu yokuthwebula abangaba amakhasimende.
Uma usebenzisa izandiso zekholi nge-Adwords, ungazihlela ukuthi zivele kuphela ngamahora athile. Ungakwazi futhi ukunika amandla noma ukhubaze ukubika kwesandiso sekholi. Ngokwesibonelo, uma uyindawo yokudlela ye-pizza e-Chicago, izikhangiso zesandiso zekholi zingavela ezivakashini ezifuna i-deep-dish pizza. Izivakashi eziya e-Chicago zingase zichofoze inkinobho yokushaya noma zichofoze kuwebhusayithi. Uma isandiso sekholi siboniswa kudivayisi ephathwayo, izonikeza okuncamelayo inombolo yocingo lapho ukusesha kwenziwa. Isandiso esifanayo sizovela kuma-PC namathebulethi.
Umnikazi webhizinisi angazuza ezandisweni zendawo ngokukhomba abathengi endaweni yabo. Ngokungeza ulwazi lwendawo ezikhangisweni zabo, ibhizinisi lingakhuphula ukuhambahamba, ukuthengisa okuku-inthanethi nokungaxhunyiwe ku-inthanethi, futhi ifinyelele kangcono izethameli ezihlosiwe. Ngaphezu kwalokho, phezu 20 amaphesenti okusesha okwemikhiqizo yendawo noma amasevisi, ngokocwaningo lwe-Google. Futhi ukungezwa kwezandiso zendawo kumkhankaso wokusesha kuboniswe ukuthuthukisa i-CTR ngangokunokwenzeka 10%.
Ukuze usebenzise izandiso zendawo, qala uvumelanise i-akhawunti yakho Yezindawo ne-AdWords. Ngemva kwalokho, vuselela isikrini sakho Sezandiso Zendawo. Uma ungasiboni isandiso sendawo, ikhethe mathupha. Ezimweni eziningi, kufanele kube nendawo eyodwa kuphela. Kungenjalo, izindawo eziningi zingavela. Isandiso sendawo esisha sisiza abakhangisi baqinisekise ukuthi izikhangiso zabo zihambisana nezindawo abaziqondise. Nokho, kungcono ukusebenzisa ukuhlunga uma usebenzisa izandiso zendawo.
Izandiso zendawo ziwusizo ikakhulukazi kumabhizinisi anendawo ebonakalayo. Ngokungeza isandiso sendawo, abaseshi bangathola izikhombisi-ndlela eziya endaweni yebhizinisi kusukela esikhangisweni. Isandiso sibalayishela i-Google Maps. Ukwengeza, kuhle kubasebenzisi beselula, njengoba ucwaningo lwakamuva luthole ukuthi 50 iphesenti labasebenzisi be-smartphone bavakashele isitolo phakathi nosuku lokusesha ku-smartphone. Ukuze uthole ulwazi olwengeziwe, bona Izandiso Zendawo ku-Adwords bese uqala ukuzisebenzisa ezinhlelweni zakho zokumaketha.
