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I-Adwords iyinkokhelo yokuchofoza ngakunye (I-PPC) inkundla yokukhangisa. Isebenza ngemodeli yokubhida, which means that you pay for every click of your ad. Nakuba kungase kubize, le sevisi ingathuthukisa ukuqwashisa komkhiqizo. Nokho, kubalulekile ukwazi izinto eziyisisekelo ngaphambi kokuthi ungene kukho.
PPC advertising allows marketers to target customers at any stage of their customer journey. Kuya ngokuthi ikhasimende liseshani, Izikhangiso ze-PPC zingavela emiphumeleni yenjini yokusesha noma ezinkundleni zokuxhumana. Abakhangisi bangenza ikhophi yabo yesikhangiso ngokwezifiso ukuze bakhombe izethameli ezithile nendawo yazo. Ngaphezu kwalokho, bangalungisa izikhangiso zabo ngokusekelwe esikhathini sosuku noma idivayisi abayisebenzisayo ukufinyelela iwebhu.
Inkundla yokukhangisa ye-PPC ivumela amabhizinisi ukuthi aqondise izethameli zawo futhi akhuphule izinga lawo lokuguqulwa. Kungenzeka ukukhomba iqembu elithile lamakhasimende usebenzisa amagama angukhiye athile. Ukusebenzisa amagama angukhiye aqondile kusho ukufinyelela izivakashi ezimbalwa, kodwa amaphesenti aphezulu azo aphenduke amakhasimende. Ngaphezu kwalokho, abakhangisi bangakhomba amakhasimende ngokwendawo nolimi.
Ukukhangisa ngokuchofoza ngakunye kuyimboni enkulu. I-alfabhethi iyodwa ikhiqiza ngaphezulu $162 izigidigidi zemali engenayo ngonyaka ngokusebenzisa izinkundla zayo zezikhangiso. Nakuba kunezinkundla ezimbalwa zokukhangisa ze-PPC, ezidume kakhulu yi-Google Ads kanye ne-Bing Ads. Okwamabhizinisi amaningi, I-Google Ads iyindawo engcono kakhulu ongaqala ngayo. Izinkundla ze-PPC zinikeza izindlela eziningi ezahlukene zokusetha umkhankaso wakho.
Inkundla yokukhangisa ye-PPC kulula ukuyiqonda kodwa iyinkimbinkimbi ukuyiphatha. Ukukhangisa ngokuchofoza ngakunye kungadla imali eningi futhi kudinga isikhathi esiningi. Ngenhlanhla, I-Google yenze inqubo yaba lula ngokunikeza isistimu ezenzakalelayo esiza ngocwaningo lwamagama angukhiye kanye nokubhida. Nge-AdWords, abakhangisi bangenza ngendlela oyifisayo ukubukeka nomuzwa wezikhangiso zabo.
Uma usebenzisa inkundla yokukhangisa yokukhokha ngokuchofoza, kubalulekile ukuhlola ukusebenza kwemikhankaso yezikhangiso futhi uqondise izethameli eziqondiswe kubo. Ukusebenzisa izibalo ezakhelwe ngaphakathi noma isofthiwe yezibalo ehlukene kungasiza abathengisi baqonde ukuthi imikhankaso yabo isebenza kanjani futhi bacwengisise imizamo yabo ngokusekelwe emiphumeleni.. Ngaphezu kwalokho, izinkundla zokukhangisa ze-PPC zamanje zinikeza amafomethi ezikhangiso enziwe ngokwezifiso kanye nezinketho zokukhomba, ukunika amandla abakhangisi ukuthi balungiselele imikhankaso yanoma yiliphi ibhizinisi.
Smart bidding is a powerful tool that can help you increase the number of conversions from your ad campaigns. Le modeli izenzela ngokuzenzakalelayo ukulungiswa kwamabhidi akho ukuze uthole imiphumela ehamba phambili. Lokhu kungaholela kuvolumu yokuguqulwa ephezulu kanye nemali engenayo enkulu. Inqubo ayisheshi, nokho; kuzothatha isikhathi ukulungisa nokufunda kudatha yomkhankaso wakho.
Ukubhida kungenza noma kuphule umkhankaso wakho. Ukunquma ukuthi yiluphi uhlobo lwebhidi olulungele wena, qala ngokunquma imigomo yakho. Imigomo ehlukene izodinga amasu amabhidi ahlukene. Ngokwesibonelo, uma uqondise izivakashi zewebhusayithi, kufanele ugxile ekuchofozweni. Ngokwesinye isandla, uma uhlose ukukhiqiza ukulanda okwengeziwe nemali engenayo, kufanele ukhethe i-CPA noma imikhankaso ye-Cost-per-acquisition.
Uma umgomo wakho uwukuqwashisa ngomkhiqizo, gxila ekuchofozweni nasekuveleni. Qiniseka ukuthi uqapha ukuthi isikhangiso sakho senza kanjani futhi ulungise amabhidi akho ngokufanele. Ungahlola futhi i-ROI yakho ngokushintsha isabelomali sosuku. Le ndlela yokubhida ayinzima njengoba izwakala, futhi ikuvumela ukuthi uzame amasu ahlukene ngaphandle kokubeka umzamo omkhulu kuwo.
Ukubhida okuhlakaniphile kuthuthukisa imikhankaso yakho ngokusebenzisa idatha yokuguqulwa evela ku-Google Ads. Ngokwenza lokhu, ungagwema ukubhida ngokweqile futhi wandise inani lokuguqulwa okwenzayo. Uma izindleko zakho ezimaphakathi ngokuguqulwa ngakunye zingaphansi kwebhajethi yakho, kufanele ukhethe lelisu lokukhulisa imali oyisebenzisayo ngokusekelwe kulokhu.
Idatha yangaphakathi ye-Google ibonisa ukuthi ukulungiselela inani kungaholela ezinzuzweni ezicacile. Kuyaziwa ukuthuthukisa inani lokuguqulwa nge 14% imikhankaso yosesho, ngenkathi kuze 30% ye-Smart Shopping kanye nemikhankaso Yokuthenga Okujwayelekile. Lokhu kusho ukuthi ingakhiqiza i-ROI ephezulu kanye nama-CPL aphansi.
AdWords is a popular marketing channel that can be very expensive if not managed correctly. Ukuba nesabelomali nokuphatha isabelomali ngendlela efanele kubalulekile emkhankasweni oyimpumelelo. Umphathi we-akhawunti omuhle angakusiza ngalokhu. Qinisekisa ukuthi ibhajethi yakho yesikhangiso ihambisana nezinjongo zakho zokumaketha.
Ukusebenzisa amagama angukhiye angalungile ukuze ukhiphe amagama angukhiye angafuneki kuzokonga isabelomali sakho. Ngokusebenzisa amagama angukhiye aphikisayo, uzokhawulela inani lezikhangiso ozitholayo zamagama angukhiye athile. This will help you answer users’ queries more effectively and thus save you money. Ngaphezu kwalokho, uzosebenzisa imali encane uma unezikhangiso ezihambisana kakhulu.
There are a number of ways to increase brand awareness. Enye ephumelela kakhulu iwukwenza uhlelo lokudlulisela. Inhloso yalolu hlelo ukwenza abathengi bancome ibhizinisi lakho kubangani nomndeni wabo. Ungakwenza lokhu ngokusebenzisa izipho zokuphromotha. Lezi zipho zivame ukuba usizo noma zikhange, futhi zishiya umbono ohlala njalo kumathemba. Futhi akwenza kube lula ukukhumbula umkhiqizo wakho.
Enye indlela yokuqwashisa ngomkhiqizo ngokuqukethwe. Ungakha okuthunyelwe kwebhulogi nokuqukethwe mayelana nemikhiqizo namasevisi akho futhi ufake amagama angukhiye olwazi ukuze usize izethameli zakho zazi ibhizinisi lakho.. Lawa magama angukhiye kufanele afane nosesho abantu abalwenzayo njengoba beqala uhambo lwabo lokuthenga noma ukufunda okwengeziwe ngemikhiqizo yakho. Ungasebenzisa amathuluzi afana nama-Ahrefs, I-SEMrush, kanye ne-Moz Keyword Explorer ukuthola amagama angukhiye abalulekile kubabukeli bakho.
Imithombo yezokuxhumana ye-Organic nayo iyindlela enhle yokuqwashisa ngomkhiqizo. Udinga ukudala okuqukethwe kwekhwalithi ephezulu okuvusa ukusabela komzwelo kubalandeli bakho. Okuqukethwe kwakho kwenkundla yezokuxhumana kufanele kwengeze inani ezimpilweni zabo. Ukunikeza amasampula mahhala kuyindlela ephumelelayo yokwandisa ukuqwashisa komkhiqizo. Kubalulekile futhi ukudala ubudlelwano namanye amabhrendi anezinhloso ezifanayo. Ukubambisana namanye amabhrendi kuzosiza izinkampani zombili zifinyelele abantu abaningi futhi kwandise ukwethembana phakathi kwababukeli bazo.
Enye indlela yokwandisa ukuqwashisa ngomkhiqizo ukudala okuqukethwe ngevidiyo. Ngokusebenzisa ividiyo, you can increase your viewers’ attention spans and create a higher rate of brand awareness. Abantu bafuna okuqukethwe kwevidiyo okunokuqukethwe kwangempela. Ungasebenzisa izisebenzi zangaphakathi noma ithalente langaphandle ukuze udale amavidiyo, futhi lawa mavidiyo angaba abagqugquzeli abadumile abasiza ukusabalalisa ukuqwashisa ngomkhiqizo omuhle.
While you’re using Adwords for your online business, kufanele njalo uqaphe ikhwalithi yokuguqulwa. Uma izinga lakho lokuguqulwa liphansi, kunezinto ezimbalwa ongazenza ukuze uthuthukise. Enye yezinto zokuqala ongayenza ukufinyelela izethameli eziningi. Ngokwenza lokhu, ungabona ukuthi yiluphi uhlobo lwesikhangiso olusebenza kahle kakhulu. Ungasebenzisa futhi isici se-Enhanced CPC ukuze ubhide ngokuzenzakalelayo 30% aphezulu kumagama angukhiye aholela ekuguquleni.
Enye yezinkinga ezinkulu amabhizinisi amaningi aku-inthanethi anazo ukuthi anesikhathi esilinganiselwe sokudonsa abasebenzisi. Ukhiye uwukusebenzisa ngokugcwele isikhathi onakho ukudweba abasebenzisi. Kufanele udale amakhasi okubikezela asabelayo futhi ulungisele ama-breakpoints ahlukene. Lokhu kuzosiza iwebhusayithi yakho ukuthi isebenze kangcono kuwo wonke amadivayisi, nciphisa ukwehla, futhi udale indlela eqinile eya ekuguquleni. I-Adwords ingasebenza kahle uma udala amakhasi okufika asebenziseka kalula.
