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Izithameli eziqondiwe kanye nemiyalezo kukhona okuthile, lokho kuhlukile enkampanini ngayinye. Nokho, akhona amanye amaqhinga ayisisekelo, esebenza ngempumelelo emikhankasweni ye-PPC kungakhathalekile ukuthi iyini imboni. Asikho isinqamuleli sokuqala umkhankaso we-PPC onempilo nokhiqizayo, kodwa kunezibambo eziningi, ongakwenza ngendlela oyifisayo, ukwandisa imiphumela yakho. Kunamacebiso amaningi abalulekile, abasiza kakhulu kunabanye, kodwa uma uhlanganisa lezi zinto emizamweni yakho ekhokhelwayo, ungenza intuthuko enkulu futhi ibhizinisi lakho lizoqala, ukuze uthole imali eyengeziwe!
1. Kulula, ezinkundleni zokukhangisa zenjini yokusesha ezikhokhelwayo, Isikhangiso sikopisha futhi siguqule wonke amandla kunkundla. Kukhona okubalulekile okungenzeka kuwe, ngemuva kokuthi umsebenzisi achofoze esikhangisweni sakho ukuze uthole ingxenyekazi, lapho ugxila ebhizinisini lakho eliku-inthanethi. Umkhankaso oyimpumelelo we-Google AdWords uzokusiza wenze lokhu, Letha imikhondo emihle ekhasini lakho lokubikezela. Ibalulekile, ukuvumelana phakathi kwamagama angukhiye, Gcina ikhophi yesikhangiso namakhasi okufika, ngokuchofoza kwakho- futhi uthuthukise amazinga okuguqulwa kwamakhasimende kuyilapho wehlisa i-CPC yakho.
2. Ukukhangisa kwe-PPC kuyisiteshi sokumaketha esiqondile, futhi Izikhangiso ze-Google zisekelwe ekuhlosweni komsebenzisi ngamagama angukhiye. Noma nini lapho umsebenzisi efaka umbuzo wosesho enjinini yokusesha ye-Google, uzoboniswa izikhangiso, kuya nge, ukuthi isistimu ilithatha ngokufanelekile kangakanani igama lokusesha futhi ibonise isikhangiso kahle.
3. Izandiso zezikhangiso zibalulekile, ukuhlinzeka ngolwazi oluhle lwekhasimende, okunikeza ikhophi yesikhangiso sakho amandla okukhiqiza abalulekile. Izandiso zesikhangiso ziyakusiza, Yabelana kangcono ngendaba yomkhiqizo wakho, ukunikeza amakhasimende akho aku-inthanethi ulwazi olubalulekile.
4. Kungakhathaliseki ukuthi imakethe yakho noma imboni yakho, ungazuza kuyo, ngokugxilisa isabelomali sakho sokumaketha ezifundeni ezithile. Izimboni zasendaweni njengezindawo zokudlela, Amahhotela nabameli basebenzisa lokhu ukuze bafanelekele amakhasimende abo, ukuthi bahlala eduze kangakanani nendawo ebonakalayo, kodwa amandla we-geotargeting awanqunyelwe.
5. Amakhasimende amaningi asebenzisa amadivaysi eselula, lapho abasebenzisi baguqula khona. Imikhankaso yokukhangisa egxile kuselula ingase ibe nethuba elingcono kakhulu lokukuklomelisa, Xhumana nabasebenzisi bakho beselula ngenqubo efanele kudivayisi yakho oyikhethayo. Umkhankaso wezikhangiso ze-Google uyinketho elula, Letha ukuchofozwa okwengeziwe okufanelekile ezikhangisweni zakho.
Umkhankaso we-AdWords ophethwe kahle ungakusiza wenze lokhu, ukwandisa ukuthengisa kwakho, njengoba u-Google ekuyalela, Khokhela konke ngokuchofoza ezikhangisweni zakho. Qiniseka, ukuthi uthathe zonke izinyathelo ezidingekayo, ukuze ulungiselele ukuzizwisa futhi uthole ukuguqulwa okwengeziwe. Umkhankaso wakho wezikhangiso kufanele uqine ngokwanele, ukukusiza ngalokhu, Yenza imali eningi ngebhizinisi lakho, okuletha ithrafikhi efanelekile kanye nokuthengisa okuthuthukisiwe.