Yimaphi amaphutha ku-Google AdWords angakwenza umoshe imali?

I-Google AdWords iyisu elihle, ukuthuthukisa ibhizinisi lakho ngesivinini esikhulu. Kuyinto, lokho kukuthembisa imiphumela esheshayo. Ama-ejensi wokumaketha edijithali asiza abanikazi bamabhizinisi ukuthi baqonde namuhla, ukuthi izikhangiso ezikhokhelwayo, ikakhulukazi i-PPC- kanye nezikhangiso ze-Google, Ingathuthukisa izinkampani ezinodumo olukhulu. Ngokuvamile amabhizinisi aku-inthanethi athola othile, othatha umsebenzi, Qalisa umkhankaso Wezikhangiso ze-Google, ngakho wonga imali eningi, esikhundleni sesisebenzi, qasha i-ejensi noma umxhumanisi. Kukhona amacala, lapho abantu bechitha imali eningi ekukhangiseni futhi akukulethi miphumela. Uma ungenabo ubungcweti obufanele, lokhu kungaholela ekumosheni imali eningi oyisebenze kanzima.

Iphutha, die Sie in der Google Ads-Kampagne vermeiden müssen

Falscher Keyword-Typ – Es ist leicht zu glauben, ukuthi ukukhomba amagama angukhiye alungile ngebhidi ephezulu kuzosiza, ukuthi izikhangiso zakho zivele emiphumeleni yosesho efanele. Akunjalo ngaso sonke isikhathi, uma usebenzisa igama elingukhiye elingalungile. Uma uqhathanisa amagama angukhiye namagama okusesha, Isikhangiso sakho singase sivele oseshweni olungahlobene. Nokho, uma ubabhangqa ngokunembile, isikhangiso sakho singase singafani nemiphumela yosesho.

Ukudebeselela Amagama Abalulekile Angalungile - Ngisho noma ukhetha uhlobo oluqondile lokufanisa igama elingukhiye futhi izikhangiso zakho zisavela ekusesheni okungafanelekile. Uma lezi zikusiza, thola ukuchofoza okuningi, kungase kudingeke ubhekane nokumosha okuningi kwezikhangiso. Uma ungeza uhlobo lokufanisa igama elingukhiye elingalungile elingabalulekile, ingakuvimbela lokhu, ukuthi izikhangiso zakho ziyabonakala emiphumeleni yosesho, ufuna ukukhomba.

Ungasebenzisi izandiso zesikhangiso - izandiso zesikhangiso ziyizici, engachofozwa futhi ulandelele umkhankaso ngamunye wesikhangiso se-Google. Lokhu kugqamisa ulwazi mayelana nebhizinisi lakho, kuhlanganise nenombolo yocingo, intengo yezinto kanye namasevisi owahlinzekayo. Injini yokusesha ye-Google iyaphakamisa, okungenani izandiso ezine ezifana ne-Callout, Indawo, isixhumanisi sesayithi njll. ukuhlanganisa.

Ukushayela ithrafikhi ekhasini lokufika elingalungile - Ikhasi lakho lasekhaya lisebenza njengesingeniso sebhizinisi lakho futhi liyingxenye evamile yewebhusayithi yakho. Ikhasi lokufika kufanele lenziwe ngale ndlela, ukuthi bayazethemba nezidingo ezahlukene, izithakazelo kanye nemibuzo kuhlangatshezwane nazo. Ikhasi elihle lokufika, lokho kufeza injongo yokusesha okuvamile njengegama lomkhiqizo wakho, kufanele ulandele umbhalo wakho wesikhangiso se-Google. Ngakho-ke, kufanele uhlale udala ikhasi lokubikezela langokwezifiso lesikhangiso, ukuze amakhasimende akho angakwazi ukuthatha isinyathelo oyifunayo.