Ukubaluleka Kwezikhangiso ze-Google ekukhuleni kwebhizinisi

Umhlaba wokumaketha usuguquke kakhulu. Kwakukhona isikhathi, lapho abantu begcina khona izikhangiso namabhanela futhi basabalalise izincwajana, ukukhuthaza inkampani yabo. Kepha kulezi zinsuku, izinkampani zikholelwa ekukhangiseni okuku-inthanethi futhi abathengi bakhetha ukuthenga ku-inthanethi, kungaba izinkonzo zokuhlanza, Izingubo, imithi noma ukuhamba- nezinkampani zokupakisha. Konke kuyatholakala ku-inthanethi kulezi zinsuku. Njengamanje, ukumaketha kwedijithali sekuguquke kakhulu futhi kuyisambulela, I-SEO, Izikhangiso ze-Google, I-PPC, Kufaka i-SMO namanye amaqhinga amaningi. Nokho, uma ufuna ukwazi mayelana isu, okungakulethela imiphumela esheshayo, i-Google Ads.

Zikhathi zonke, uma usesha ku-Google, Imiphumela ivela nge 3-4 Izikhundla eziphezulu, ezivela njengezixhasiwe noma njengezikhangisi. Lokhu kwenziwa ngosizo lwezikhangiso ze-Google. Uma usebenzisa izikhangiso ze-Google, khokha ngakho konke ukuchofoza, oyithola kumsebenzisi. Lokhu kuchofoza kuholela emithonjeni nasekuthengisweni. Leli su lokumaketha kwedijithali liwusizo ngempela ebhizinisini, ukudlulisa umlayezo womkhiqizo wayo eqenjini eliqondiwe. Ukukhangisa ku-inthanethi kuyamangalisa ngempela, njengoba ungakwazi ukukhomba izikhangiso zakho ohlotsheni lwamakhasimende, okufunayo, futhi sikhiphe labo, ongakufuni. Uma ukhangisa ibhizinisi ku-inthanethi usebenzisa Izikhangiso ze-Google, Kunezindlela ezihlukahlukene ongazithola, ukuze ufinyelele amakhasimende angaba khona ngaleso sikhathi, lapho besesha imikhiqizo noma amasevisi.

Zisebenza kanjani izikhangiso ze-Google??

I-Google AdWords yisu, elikusiza ngendlela eyisimangaliso, Ukuthola umkhiqizo wakho phambi kwabantu abalungile. Kuyasiza, ukufeza izinhloso, oyichazayo yenkampani yakho. Ungakwazi –

1. Khiqiza ithrafikhi eyengeziwe

2. Qondisa abantu kuwebhusayithi yakho noma ikhasi lokufika

3. Letha ukusebenzisana okwengeziwe komsebenzisi

Ngokushesha njengoba wazi, imiphi imigomo ofuna ukuyifinyelela nge-AdWords, udinga ukuchaza iqembu lakho eliqondiwe. Lokhu kusho, kukuwe ukuthi unqume, noma ngabe usebenzisa izikhangiso endaweni, bafuna ukukhangisa kuzwelonke noma emhlabeni jikelele. Engeza ezinye zezithombe ezihamba phambili, lokho kuchaza umlayezo womkhiqizo wakho, bese ubabhalela incazelo emfushane. Bese uchaza ibhajethi namagama angukhiye, ofuna ukuyisebenzisela izikhangiso. Lapho uthola ukuchofoza okwengeziwe ngalezi zikhangiso, ngcono uzobekwa ku-Google futhi kukhulise amathuba akho, ukukhiqiza imikhondo.

Into engcono kakhulu ngokusebenzisa i-Google Ads, ongakuhlola bese ukhetha usebenzisa indlela yokuzama nephutha, okusebenzela ibhizinisi lakho kangcono. Noma yikuphi kwalokhu kwehluka kwezikhangiso kungasiza ibhizinisi lakho, ukufeza izinhloso zakhe, ngokusekelwe ekunakekeni oyifunayo, isabelomali kanye nemikhiqizo/izinkonzo ozinikezayo.