Ukubhida okuzenzakalelayo ezikhangisweni ze-Google

Kunezinketho eziningi zokubhida ezizenzakalelayo ezitholakala ku-Google Ads, ongayisebenzisa emkhankasweni wakho. Okunye kwalokhu kungase kube okungcono kakhulu ku-akhawunti yakho, nokho, ezinye zingaholela emphumeleni omubi. Ungase ube nokusebenzisa isu ngalinye lebhidi, onakho ku-akhawunti yakho nganoma yisiphi isikhathi, noma ungase ungakwazi ukuyisebenzisa eyodwa. Uze uqonde, ukuthi isu ngalinye lokubhida lisebenza kanjani, lokhu akukwazi ukunqunywa.

Ukubhida mathupha

Ukubhida mathupha kuyisu lokubhida okulula ukuliqonda ngenkundla Yezikhangiso ze-Google. Abakhangisi bazichaza ngokwabo amabhidi ezingeni lamagama angukhiye. Imiyalo isala lapho, lapho bekhona, kuze kushintshwe umkhangisi.

Izexwayiso zokubhida mathupha

Kungathatha isikhathi esibalulekile kude neminye imisebenzi. Ukubhida mathupha kudinga isikhathi esanele, ukuhlola nokuhlola ukusebenza, noma ngabe igama elingukhiye lidinga ukushintshwa, ukuthola, ukuthi lolu shintsho kufanele lubukeke kanjani, kanye nokuzuza lokhu.

Ukubhida mathupha kungabi nolwazi oluncane. Lapho abakhangisi bebuyekeza amamethrikhi okusebenza, Kufanele sinikeze izibalo ezibalulekile, i-Google engayisebenzisa ukubonisa imikhankaso yethu.

I-CPC ethuthukisiwe

Ukubhida kwe-CPC okuthuthukisiwe kuqhathaniswa kakhulu nokubhida okwenziwa mathupha, Nokho, i-algorithm yezikhangiso ze-Google iyakuvumela, Lungisa ibhidi yegama elingukhiye elichazwe mathupha.

Ungavumela i-CPC enwetshiwe, ngokukhetha ibhokisi ekusethweni kwebhidi okwenziwa ngesandla noma i-CPC ethuthukisiwe ohlwini lokudonsela phansi “Isitayela sokubhida” khetha.

Izixwayiso ezithuthukisiwe ze-CPC

Njengoba sazi, ingashintsha amabhidi wegama elingukhiye le-CPC Ethuthukisiwe, ngaphandle kwejazi lezikhali elikhona. Kukhona okungenzeka, ukuthi amabhidi kanye nama-CPC angumphumela aphakeme kakhulu kunalokho okufanele i-akhawunti. Umgomo wohlobo olunjalo lwebhidi yilo, ukwandisa amathuba okuguqulwa, kodwa hhayi ngenani eliqondiwe ngokuguqulwa ngakunye (CPA).

Khulisa ukuguqulwa

Ngokusho kwe-Google, Ukwandisa Ukuguqulwa kuyisu lokubhida elizenzakalelayo ngokugcwele. Awekho amabhidi wegama elingukhiye ngalinye acacisiwe, kuchazwe abakhangisi, lokho i-Google ekubonisayo. Ibhidi ye-CPC ikhethiwe, okusekelwe kumphumela ohlosiwe wesu lokubhida.

Izexwayiso Zokwandisa Ukuguqulwa

Ungasebenzisi leli su ngaphandle kokulandelela ukuguqulwa. Uma unemigomo ehlobene nokukhiqiza, leli isu lokubhida elingabazekayo, ongazuza kukho.