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Uma ubheke ukukhulisa ibhajethi yakho yokukhangisa, I-Adwords iyindawo efanele ukuqala. Ungasetha imikhankaso eminingi kanye nenqwaba Yamaqembu Esikhangiso namagama angukhiye ku-akhawunti yakho. Kulula futhi ukudala Izikhangiso ezimbalwa futhi uzishintshe kamuva. Kodwa ngaphambi kokuthi uphume konke ngemikhankaso yakho ye-AdWords, kunezinto ezimbalwa okufanele uzazi. Amathiphu alandelayo azokusiza ukuthi ukhulise imikhankaso yakho ye-AdWords.
Izindleko ngokuchofoza ngakunye kokukhangisa kwe-AdWords ziyahlukahluka kakhulu kuye ngomkhakha, umkhiqizo, kanye nezethameli eziqondiwe. Ama-CPC aphezulu kakhulu naphansi atholakala kwezomthetho, ezokwelapha, kanye nezimboni zezinsizakalo zabathengi. Kuya ngokuthi ubhidela malini, isikolo sakho sekhwalithi, kanye nezimbangi zakho’ amabhidi nezinga lezikhangiso. Ezimweni eziningi, kungenzeka ukuthi ukhokha kakhulu ngokuchofoza uma kungaqondisiwe kakhulu.
Izindleko ngokuchofoza ngakunye kwe-Adwords zingahluka kakhulu, kakhulu kuye ngekhwalithi yamagama akho angukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Ngokulungiselela ngokucophelela, unganciphisa izindleko zakho futhi ukhiqize i-ROI ephezulu ngangokunokwenzeka. Kodwa ayikho ifomula yomlingo yokuthi uyehlisa kanjani i-CPC yakho. Kunezindlela ezimbalwa zokukwenza. Qhubeka ufunde ukuze ufunde kabanzi mayelana nokuthi ungawulungiselela kanjani umkhankaso wakho we-Adwords. Isinyathelo sokuqala ukuhlaziya idatha yakho. Sebenzisa isici senani se-SECockpit's CPC. Izokunikeza ukuqhathanisa kwamagama angukhiye ahlukahlukene.
Ngokuvamile, isilinganiso se-CPC ye-Adwords kunethiwekhi yokusesha $2.32, kodwa kuyehluka ngokwezimboni. “Ukuphepha kwasekhaya” ikhiqiza ukuchofoza okuphindwe kahlanu njengokuningi “upende.” Kwesinye isibonelo, I-Harry's Shave Club ikhokhiwe $5.48 ngokuchofoza ngakunye naphezu kokuba sekhasini lesithathu lemiphumela yosesho. Ngenxa yalokho, inkampani ezuzile $36,600. Ngalokho, I-AdWords iyi-investimenti enhle yebhizinisi lakho eliku-inthanethi.
Isikolo sekhwalithi yisici esithinta indawo nezindleko zesikhangiso sakho. Ngokwesibonelo, uma izinhlobo ezimbili zinezikhangiso ezifanayo, lowo onezinga eliphezulu amaphuzu uzobekwa endaweni #1, kuyilapho omunye ezoba sesimweni #2. Nawa amanye amathiphu okukhulisa isikolo sakho sekhwalithi. Ukuze uthuthukise isikolo sakho, lungiselela ikhasi lakho lokubikezela. Qinisekisa ukuthi isikhangiso sakho sihambisana nokuqoqwa kwamagama angukhiye esiwaqondisayo.
Umphumela Wekhwalithi yakho ungenye yezinto ezibaluleke kakhulu i-Google ezicabangelayo lapho ibala indawo yesikhangiso sakho emiphumeleni yosesho.. Uma unekhwalithi ephezulu yamaphuzu, ungalindela ukukhokha kancane ngokuchofoza ngakunye. Isikolo sekhwalithi ephansi, Ngokwesinye isandla, uzojezisa. Ukuhlolwa kwakamuva kwezinkulungwane zama-akhawunti e-PPC kubonise ukuthi izikhangiso ze-Quality Score eziphansi zibiza cishe 400% okuningi ngokuchofoza ngakunye kunezikhangiso zekhwalithi ephezulu. Ngakho umphumela wekhwalithi ephezulu ungakongela kuze kufike kuwo 50%.
Ikhwalithi ephezulu yamaphuzu, indawo ephezulu yesikhangiso izoba semiphumeleni yosesho. Izikhangiso ezinemiphumela Yekhwalithi ephezulu zibonakala kakhulu, okuholela kumazinga aphezulu okuchofoza kanye nokuguqulwa okuphezulu. Ngaphezu kwalokho, I-Google iklomelisa ababhali bezikhangiso abangochwepheshe ngokuqinisekisa ukuthi isikolo sabo sekhwalithi yesikhangiso siphezulu. Ukukhulisa Ikhwalithi Yakho Ngeke nje kwandise impumelelo yomkhankaso wakho, kuzokwehlisa nezindleko zakho.
Uma uyi-control freak, uzothanda i-Adwords. Ikuvumela ukuthi unqume ukuthi nini, lapho, malini, nokuthi uzokhangisa kubani. Ungakwazi ukukhomba amakhasimende akho ngokwecebo futhi wenze isiqiniseko sokuthi isikhangiso sakho sivela emiphumeleni embalwa yokuqala. Ungakwazi futhi ukulawula ukubhida futhi uhlale ngaphambi komncintiswano wakho empini yokubhida. Faka isicelo kumagama angukhiye alungile ukuze uthole ukuchofoza okuningi futhi wandise i-ROI yakho.
Izindleko Ngokuchofoza ngakunye (CPC) ukubhida kuyindlela ejwayeleke kakhulu abakhangisi abangayisebenzisa emikhankasweni yabo ye-Adwords. Ngale ndlela, abakhangisi banquma ukuthi bazokhokha malini ngokuchofoza ngakunye, noma “chofoza”. Lokhu kubhekwa njengendlela evamile yokubhida, kodwa kukhona abanye abaningana. Funda indlela yokusebenzisa ukubhida kwe-CPC ukuze uthuthukise ibhajethi yakho yokukhangisa. Ngokulandela la macebiso, uzokwazi ukukhulisa inzuzo yakho ekutshalweni kwezimali (I-ROI) futhi ukhuphule ikhwalithi yokuguqulwa kwakho.
Ukubhida ku-Adwords kuyinqubo eyinkimbinkimbi kakhulu. Lapho umkhankaso wakho we-Adwords uba yinkimbinkimbi kakhulu, ukwaziswa okwengeziwe kokuthuthukisa ibhidi yakho kungaba. Ungasebenzisa izilungisi zebhidi ukuze uqondise izindawo ezithile zendawo noma izikhathi zosuku. Ukusebenzisa izilungisi zebhidi kuyindlela enhle kakhulu yokwandisa ukuchofoza kwakho ngaphandle kokuphula ibhange. Ziningi izindlela zokwenza ngokwezifiso ibhidi yakho, kodwa umgomo oyisisekelo uwukusetha ibhidi ephezulu yegama elingukhiye ofuna ukulikhomba.
Enye yamamethrikhi abaluleke kakhulu wokumaketha ku-inthanethi yizindleko zokuguqulwa ngakunye. I-CPC ephezulu isho amazinga okuguqulwa aphezulu. Ukuze uthole izinga lokuguqulwa elingcono kakhulu, cabangela isici sokuthuthukisa ibhidi ye-CPC Ethuthukisiwe ye-Google, elungisa ngokuzenzakalelayo ibhidi yakho ngokusekelwe emiphumeleni. Lokhu kuwusizo kakhulu kumagama angukhiye we-niche futhi kukusiza ukuthi welule isabelomali sakho ngokuqhubekayo. Kusukela 2016, isilinganiso sezindleko zokuguqulwa ngakunye $2.68. Nokho, kufanele ukhumbule ukuthi akusona isilinganiso esiphelele. Kuseyinkomba enhle yalokho okufanele ukusebenzise ku-Adwords.
Izindleko zokuguqulwa ngakunye ku-Adwords zincike ezintweni ezimbalwa ezihlukile, kuhlanganise negama elingukhiye, umbhalo wesikhangiso, kanye nekhasi lokufika. Ngenjwayelo, i-CTR ephakeme ikhombisa ukuthi isikhangiso sakho siyasebenza futhi siyasebenza. Sebenzisa i-Google Sheet ukuze ulandelele izilinganiso zakho zokuguqulwa. Isikhangiso sakho sihambisana kakhulu, i-CPC ephansi. Ngale ndlela, ungakwazi ukukala imbuyiselo ekutshalweni kwezimali. Ukusebenzisa le ndlela kuzokusiza uqonde izindleko zakho zizonke futhi ubone ukuthi ungakwazi yini ukunciphisa imali oyisebenzisayo.
Okunye okucatshangelwayo okubalulekile yizibalo zabantu. Njengoba abantu abaningi basebenzisa amadivaysi eselula ukucinga i-inthanethi, kufanele wabele isabelomali sakho esiningi kusesho lweselula. Kungenjalo, usengozini yokumosha imali kuthrafikhi engafanelekile. Kubalulekile ukudala izikhangiso ezikhanga abasebenzisi beselula ukuze wandise inzuzo yakho nge-Adwords. Uma ungabazi izethameli zakho ezihlosiwe, ngeke ukwazi ukuzikhomba ngokuphumelelayo. Kufanele ucabangele izibalo zabantu lapho ukhetha amagama angukhiye eqembu lakho lesikhangiso.
Ungasetha umgomo womkhankaso we-akhawunti yakho ye-Adwords ngokusekelwe enanini lokuguqulwa ofuna ukukufeza. Le metric itholakala kalula esigabeni samaphuzu wokulungiselela sedeshibhodi yomkhankaso. Ungakhetha kunombolo yezinketho uma udala umgomo womkhankaso. Ezinye izinketho zihlanganisa ukuguqula izivakashi, ukwandisa inani lokuguqulwa, ukwandisa izinga lokuchofoza, noma ukwabelana okubonakalayo. Lezi zonke izinjongo zomkhankaso ezingenzeka futhi zingenziwa ngendlela oyifisayo ngokwezidingo zakho.
Umgomo womkhankaso ungenye yezinto ezibaluleke kakhulu zemikhankaso Yezikhangiso ze-Google. Kukusiza ukuthi ubone ukuthi yiziphi izici ozidingayo ukuze wenze umkhankaso wakho uphumelele. Kubalulekile ukuvumelanisa umgomo nenhloso yakho enkulu yebhizinisi. Ngokwesibonelo, uma ufuna ukwandisa ukuthengisa, kufanele ubeke umgomo wokushayela ithrafikhi yewebhusayithi. Ngale ndlela, unganjiniyela imikhankaso yakho ukuze uthole i-ROI oyifunayo. Uma usuzibekele umgomo, ungaqala ukudala umkhankaso wakho.
Ungasetha amabhidi ahlukene ngezinhloso ezahlukene. Uma ufuna ukuthuthukisa izikhangiso zakho ekuvakasheni kwesitolo, setha isibaluli esithengekayo sazo zonke izinto ze-CampaignConversionGoal ezinesigaba store_visit. Uma usukwenzile lokho, ungakwazi ukuthuthukisa izikhangiso zakho ukuze wenze ukuguqulwa. Ungakwazi futhi ukusetha isigaba semigomo futhi ulungise amabhidi awo ngokufanele. Uma ufuna ukuthuthukisa imikhankaso yakho yesitolo vakashela, setha isibaluli esithengekayo sibe yiqiniso kumgomo ngamunye.
