I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
Ungadala imikhankaso eminingi ku-akhawunti yakho ye-AdWords futhi usebenzise amagama angukhiye anhlobonhlobo, izikhangiso, namaqembu esikhangiso ukuze uqondise izethameli zakho. Umgomo oyinhloko ukuguqula lokhu kuchofoza kube ukuthengisa. Kepha ngaphambi kokuthi uqale ukudala nokusebenzisa imikhankaso yakho, kunezinto ezimbalwa okufanele uzazi. Ukuze ukwandise umkhankaso wakho we-Adwords, qiniseka ukuthi ulandela amathiphu alandelayo. Ngaphezu kocwaningo lwamagama angukhiye kanye nekhophi yesikhangiso, kufanele futhi ulandelele ukuthi umkhankaso wakho ubiza malini.
Ngaphambi kokuthi uqale ukukhangisa imikhiqizo noma amasevisi akho, kufanele wenze ucwaningo lwamagama angukhiye. Ucwaningo lwamagama angukhiye luyinqubo yokuhlonza izimakethe ezinenzuzo kanye nezinhloso zokusesha. Amagama angukhiye akusiza ukuthi uthole ulwazi lwezibalo mayelana nabasebenzisi be-inthanethi. Ukuze ukhethe amagama angukhiye alungile emikhankaso yakho yezikhangiso, kufanele usebenzise ithuluzi legama elingukhiye le-Google. Ukusebenzisa leli thuluzi kuzokusiza ukuthi uthole imishwana ehambisana nomkhiqizo noma isevisi yakho futhi ezodonsa ukunaka kwalabo asebevele benentshisekelo kumkhiqizo noma kusevisi yakho..
Ukuze uthole amagama angukhiye azoheha amakhasimende akho owaqondisayo, zama ukucabanga ngokuthi ikhasimende lakho elikahle lifunani. Ngokwesibonelo, umklami welogo angase afune inkampani yokuklama enenani elithile. Lokhu kuzokusiza ukuthi unqume ibhajethi yegama elingukhiye elilungile le-AdWords. Uma umthengi efuna ilogo, Ngokwesibonelo, ungafuna ukugxila kuleli gama elingukhiye elithile. Nokho, lolu hlobo lwegama elingukhiye aluyona inzuzo njengezinye izinketho ezimbili.
Ungasebenzisa futhi inhlanganisela yamagama angukhiye. Ngokuvamile abantu basebenzisa imishwana esikhundleni segama elilodwa. Ngale ndlela, bangakhomba izethameli ezifanayo ncamashi. Bese, lapho bethola into abayifunayo, bangafinyelela kubo kalula. Uma usunohlu lwamagama angukhiye, ungaqala ukubhala okuqukethwe kwalelo gama elingukhiye. Ucwaningo lwamagama angukhiye lubalulekile ekuthuthukiseni izinga lakho ezinjinini zokusesha nokuheha izethameli eziqondiswe kakhulu. Lapho ukhetha amagama angukhiye alungile, usuqedile.
Uma usuhlanganise uhlu lwakho, sekuyisikhathi sokwenza ucwaningo lwegama elingukhiye. Ucwaningo lwamagama angukhiye luthatha noma yikuphi ukusuka emaminithini amahlanu ukuya emahoreni ambalwa, kuye ngobukhulu bakho kanye nemboni. Ngocwaningo lwamagama angukhiye, uzothola ukuqonda okungcono ngokuziphatha kokusesha kwemakethe yakho futhi uklame imikhankaso ye-SEO eqinile. Amagama angukhiye afanelekile akusiza ukuthi ugcwalise izidingo zabasebenzisi bakho kanye nezimbangi zakho eziphakeme. Futhi ukuncintisana okuphansi kusho izimbangi ezimbalwa, okwenza kube lula ukubeka phezulu kumagama angukhiye anevolumu ephezulu yanyanga zonke.
Ukusebenzisa i-Google Keyword Planner, unganquma ukuthi yimaphi amagama angukhiye anevolumu yokusesha ephezulu ngenyanga. Ngokwesibonelo, izinyanga zasehlobo kufanele ziqondise amagama angukhiye athola inani eliphezulu lethrafikhi. Kulula ukulahleka ohlwini olude lwamagama angukhiye futhi wenze izikhangiso zakho ziwele ekusithekeni. Indlela engcono kakhulu yokunciphisa uhlu lwakho ukusebenzisa izinketho zokuhlunga ze-Keyword Planner, ezivela ekhoneni elingezansi kwesokunxele kwesikrini.
Ukubhala Ikhophi enhle yezikhangiso ze-Adwords kungabonakala kuwumsebenzi olula. Udinga ukufaka amagama ambalwa kuphela, kodwa kufanele baphoqe ukuze benze umfundi achofoze. Ikhophi kufanele ifane nekhasi lokubikezela, futhi. I-KlientBoost ihlole futhi 100 amaqhinga ahlukene okukopisha isikhangiso futhi wathola okulandelayo 10 ukuze iphumelele kakhulu. Qhubeka ufunda ukuze uthole amathiphu amahle. Kufanele ngaso sonke isikhathi usebenzise ukubizela esenzweni okuphoqayo, amagama angukhiye, kanye nezici ezikhethekile.
Isandiso se-callout singasetshenziselwa ukusekela ulwazi olungafakiwe kukhophi yesikhangiso. Lezi zandiso zisebenza njengokuzulazula kwesayithi futhi ziqondise abafundi emakhasini athile kuwebhusayithi. Ngokwesibonelo, isikhangiso se-Nike singafaka uhlu lwemikhiqizo edumile nezigaba. Isandiso se-Callout singasetshenziswa ukuze uthole ulwazi olwengeziwe, kodwa akufanele idlule 25 abalingiswa. Sebenzisa le nqubo kancane.
Usesho olubona isikhangiso sakho luhlanganisa nombuzo wosesho kungenzeka luguqule. Ikhophi yesikhangiso ehlanganisa nombuzo wosesho izokwandisa amathuba okuguqulwa. Ngokufaka umbuzo wosesho esikhangisweni, kungenzeka ukuthi ichofozwe yisesheli. Uzokonga imali ezikhangisweni ze-Adwords ngokuthuthukisa i-ROI yakho. Futhi ingxenye engcono kakhulu ukuthi i-Anyword inesivivinyo samahhala sezinsuku eziyi-7.
Ukufakwa kwegama elingukhiye elinamandla kuyisici esinamandla esivumela abakhangisi ukuthi benze isihloko sabo esihlokweni kanye nokuqukethwe kwesikhangiso kuhambisane namagama angukhiye aseshwayo esikhangisweni.. Isebenza ikakhulukazi izethameli ezahlukene kanye nokubizelwa ezenzweni. Imisebenzi ye-IF ikusiza ukuthi wenze ngendlela oyifisayo izikhangiso zakho ngokusekelwe ekusesheni komsebenzisi. Uma izithameli zakho ikakhulu kungabesilisa, ungase uthande ukucabanga ukushintsha isihloko. Kungenjalo, uzogcina unezikhangiso ezingahambisani namagama azo wosesho.
Amagama anamandla adonsa abantu futhi abandakanye imizwelo yabo. “Wena” igama elikhulu lamandla, futhi iphumelela ngokwedlulele. Lapho isetshenziswe ngendlela efanele, igxile ezithamelini kunebhizinisi lakho. Le ndlela ikhulisa amathuba akho okuheha ukuguqulwa. Umkopishi omkhulu ulindele ukusabela kwezethameli zakhe futhi aphendule imibuzo ngaphambi kokuba ayibuze. Ungaphinda ukhethe ukushintsha ikesi lezihloko zakho ukuze uzenze zihehe kakhulu ezikrinini ezincane.
Ungasebenzisa ukulandelela ukuguqulwa kwe-Adwords kuwebhusayithi yakho ngokusebenzisa ikhodi ehlanganiswe emakhasini akho ewebhu. Uma ikhodi isisetshenzisiwe, uzobona ikholomu entsha ebizwa ngokuthi Ukuchofoza Okuguquliwe. Lolu lwazi luzosiza ekuthuthukiseni i-akhawunti yakho nokubhala izikhangiso ezintsha. Ingakusiza futhi ukuthi ukhethe amagama angukhiye alungile namabhidi wezikhangiso zakho. Ukuze unike amandla ukulandelela ukuguqulwa, iya kusixhumi esibonakalayo se-Adwords bese uchofoza kuthebhu ethi Ama-akhawunti.
Isinyathelo sokuqala ekulungiseleleni ukuguqulwa kokulandelela kwe-AdWords ukukhetha uhlobo lokuguqulwa. Lokhu kungaba ukuthenga, kusawoti, bhalisela, noma ukubuka kwekhasi elingukhiye. Uma usukhethe uhlobo lokuguqulwa, ungakhetha isigaba esihambelanayo kusixhumi esibonakalayo se-AdWords. Ungakwazi futhi ukudala izinhlobo ezintsha zokuguqulwa, okuwusizo uma usebenzisa inombolo enkulu yezikhangiso.
Ungasebenzisa futhi amazwibela omhlaba kusayithi lakho, okuyiphikseli ye-AdWords engabekwa kunoma yiliphi ikhasi lesayithi lakho. Lokhu kuzokusiza ukuthi ubone ukuthi yikuphi ukuguqulwa kwe-AdWords okuholela ekuthengisweni. Uma unezikhangiso eziningi ezidlalayo ngesikhathi esisodwa, ungasebenzisa amazwibela womhlaba wonke esikhangisweni ngasinye, ukuze ubone ukuthi yisiphi isikhangiso esisebenza kangcono kakhulu.
Ukusebenzisa ukulandelela ukuguqulwa kwe-Adwords kungakusiza ulinganise i-ROI yakho futhi ukhuphule amazinga akho okuguqulwa. Lokhu kuzokuvumela futhi ukuthi usebenzise amasu e-Smart Bidding, elungiselela ngokuzenzakalelayo imikhankaso yakho ngokusekelwe ezinhlosweni zebhizinisi lakho. Lokhu kuzophumela ekuguquleni okwengeziwe nomsebenzi owengeziwe wamakhasimende. Ngokugxila kumagama angukhiye alungile, ungathola izikhangiso zakho phambi kwabantu abafaneleka kakhulu futhi uthuthukise i-ROI yakho. Ngale ndlela, uzokwazi ukuthuthukisa kangcono imikhankaso yakho ye-Adwords futhi uthole inzuzo enkulu emalini oyitshalile.
Uma usuyilungisile i-akhawunti yakho ye-Adwords, ungamisa iwebhusayithi yakho ukuthi ilandelele ukuguqulwa kwakho. Bese, ungafaka ithegi yesayithi yomhlaba wonke. Uma isifakiwe, iya kudeshibhodi yezibalo bese ufaka i-gtag('config',‘AW-CONVERSION_ID’). Ngemva kokufaka umaka wesayithi lomhlaba jikelele, ilungiselele ukulandelela ukuguqulwa. Uzodinga ukunikeza i-ID yokuguqulwa efana ne-akhawunti yakho Yezikhangiso ze-Google, noma-ke uzothola imilayezo yephutha.
Izindleko zomkhankaso we-Adwords zincike ezintweni eziningi, kufaka phakathi uhlobo lwesikhangiso olukhethayo, isabelomali sansuku zonke, kanye nenani lokuchofoza ofuna ukukuthola usuku ngalunye. Ukudala ibhajethi yomkhankaso wakho kubalulekile ukukusiza ukuphatha izindleko zakho. Isabelomali sansuku zonke sinqunywa isilinganiso esiphezulu se-CPC ozimisele ukusikhokhela ngesikhangiso ngasinye. Ezimweni eziningi, lesi samba silingana nengxenye eyodwa kwezintathu yesabelomali sakho sanyanga zonke.
Kufanele ubeke isabelomali sansuku zonke esinengqondo, njengoba kudingekile ukuqoqa idatha ukuze kwenziwe ukuthuthukiswa. Indlela engcono kakhulu yokusetha isabelomali sakho ukuqala kancane futhi kancane kancane ukhuphuke. Izinkampani eziningi zizoqala ngesabelomali esincane bese ziyasinyusa njengoba imali ezisetshenziswa yizikhangiso ikhula. Nokho, kubalulekile ukukhumbula ukuthi izindleko zokusetshenziswa kwezikhangiso zingakhuphuka noma zehle kuye ngohlobo lwebhizinisi oliqhubayo..
Nakuba izindleko zomkhankaso we-Adwords zingase zinqabele kwamanye amabhizinisi, abantu abaningi bangazuza kukho. Kuyindlela ephumelela kakhulu yokukhuthaza ibhizinisi nokufinyelela izigidi zabathengi abangaba khona. Nakuba kungase kubize, I-AdWords ingakusiza ukuthi unciphise izindleko zomkhankaso wakho wesikhangiso ngokuthuthukisa amanani okuguqulwa. Ukusebenzisa i-Google AdWords kuwutshalomali olufanele, futhi imiphumela ingaba emangalisa.
Ukusebenzisa amagama angukhiye angalungile kuyindlela enhle kakhulu yokunciphisa imali oyisebenzisayo ngezikhangiso. Ngokufihla izikhangiso zakho lapho umsebenzisi esesha igama elithile, ungagcina imali ngokuchofoza okungaholeli ekuguquleni. Ngokusebenzisa isu legama elingukhiye elibi, unganciphisa kakhulu umkhankaso wakho we-AdWords futhi wandise i-ROI yakho. Ngosizo lwethuluzi elihle le-inthanethi, ungathola ukuthi yimaphi amagama angukhiye aletha ukuchofoza okuningi futhi wehlise indlela osebenzisa ngayo imali.
