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Uma ungumkhiqizo we-SaaS noma inkampani ye-SaaS, khona-ke i-Adwords ingaba yindlela enhle yokushayela ukukhula. I-Adwords ikuvumela ukuthi udale imikhankaso yesikhangiso yomkhiqizo noma isevisi yakho, futhi ungakwazi kalula ukudala umkhankaso ngamaminithi. Ungabe usuyihambisa ukuze ibuyekezwe, futhi isikhangiso sakho singaba bukhoma ezinsukwini ezimbalwa. Noma ungaqasha i-ejensi ye-PPC echwepheshile ukuthuthukisa umkhankaso wesikhangiso webhizinisi lakho ozothuthukisa ukukhula. Bazokubhalela neziphakamiso zamahhala.
Lapho ufuna ukukhomba izethameli eziningi, uzofuna ukucabangela igama elingukhiye elinevolumu yokusesha ephezulu. Igama elingukhiye elibanzi lizokusiza ukuthi uthole ukuchayeka okwengeziwe futhi uthumele ithrafikhi eyengeziwe kuwebhusayithi yakho. Nokho, qaphela ukuthi izinjini zokusesha azihlali zinembile. Lokhu kusho ukuthi igama elingukhiye levolumu yokusesha ephezulu lizoba nokuncintisana okuningi ngakho-ke, ibhidi ephakanyisiwe ingaba phezulu. Yingakho kubalulekile ukuthola igama elingukhiye elingaqhudelani kakhulu futhi elingeke lidle ingxenye enkulu yesabelomali sakho.
Ngenhlanhla, kunezindlela ezimbalwa zokuthola amagama angukhiye anevolumu yokusesha ephezulu. Okokuqala, ungabheka imiqulu yosesho yanyanga zonke. Amanye amagama angukhiye ane-spike enkulu kuvolumu yosesho phakathi kuka-Okthoba noDisemba. Ezinye izinyanga zingase zibe nevolumu yokusesha ephansi. Lokhu kusho ukuthi udinga ukuhlela okuqukethwe kwakho ngendlela efanele unyaka wonke. Enye indlela yokuthola amagama angukhiye anevolumu yokusesha ephezulu ukusebenzisa idatha ye-Google Trends noma idatha ye-Clickstream ukuze unqume ukuthandwa kwawo.
Uma usuwazi ukuthi yimaphi amagama angukhiye aphezulu ngevolumu yokusesha, ungaqala ukuzihlolela ukuhambisana kwazo. Igama elingukhiye levolumu yokusesha ephezulu linamathuba aphezulu okukhiqiza ithrafikhi, kuyilapho igama elingukhiye levolumu ephansi lizothola ithrafikhi encane. Ngokufanelekile, amagama akho angukhiye kufanele aqondiswe ezinhlotsheni zabantu abafuna umkhiqizo noma isevisi yakho ethile. Ngale ndlela, ungaqinisekisa ukuthi isikhangiso sakho sizoheha izethameli ezifanele.
Ngaphezu kwevolumu yokusesha ephezulu, kufanele futhi ucabangele ukuncintisana kwegama elingukhiye. Amagama angukhiye anevolumu yokusesha ephansi kulula ukuwakala futhi abe nomncintiswano ophansi. Lokhu kubalulekile uma ufuna ukuheha inqwaba yezivakashi ezintsha. Kuyafaneleka futhi ukucabangela iqiniso lokuthi amagama angukhiye wevolumu yokusesha ephezulu azodinga isikhathi esiningi nomzamo ukuze afinyelele amazinga aphezulu.
I-Moz Keyword Explorer iyithuluzi elihle ongalisebenzisa ukuhlola ukuncintisana kwamagama angukhiye. Kumahhala ukuyisebenzisa futhi iza ne-Moz Pro suite. Uma ufuna ithuluzi lokuhlaziya igama elingukhiye elithuthukile, lokhu kungase kube inketho engcono kakhulu kuwe. Inikeza inkomba enembile yokuthi igama elingukhiye lincintisana kangakanani futhi iphakamisa amanye amagama angukhiye afanelekile. Iphinde ibonise igunya lesizinda kanye nezikolo zegunya lekhasi zamagama angukhiye wevolumu ephezulu.
Uma kukhulunywa ngamagama angukhiye ku-Google Adwords, ukufana okubanzi ukulungiselelwa okuzenzakalelayo. Lokhu kukuvumela ukuthi ufinyelele izethameli ezibanzi ngangokunokwenzeka. Nokho, inkinga ngomdlalo obanzi ukuthi awukwazi ukukhomba izethameli zakho. Ngaphezu kwalokho, kungamosha okuningi kwesabelomali sakho.
Ukuze unciphise izethameli zakho, ungasebenzisa ukufanisa amagama. Le nketho izokuvumela ukuthi usebenzise ukuhlukahluka okuningi kwamagama akho angukhiye, njengokuhluka okuseduze kwegama lakho elingukhiye eliyinhloko noma umushwana oza ngaphambi noma ngemva komusho wakho. Lesi silungiselelo sizophinda sisuse amathuba okuthi izikhangiso zivele kumagama osesho angabalulekile.
Okunye okucatshangelwayo okubalulekile uma kufikwa ekufanisweni kwegama elingukhiye ukuthi zingaki izinhlobo zegama elingukhiye ezizovela ezikhangisweni. Ukufanisa okubanzi ukulungiselelwa okuzenzakalelayo ku-Google Adwords futhi kuzobonisa izikhangiso zakho kukho konke ukuhlukahluka kwebinzana elingukhiye. Lolu hlobo lokufanisa amagama angukhiye luzomosha imali eningi ngokucupha izikhangiso zomqondo ofanayo kanye nokungapeli kahle kahle, okungahlosiwe. Ukufanisa okubanzi nakho kungenye yezilungiselelo ezidume kakhulu zokufanisa amagama angukhiye. Ikunikeza ukufinyelela okukhulu kakhulu, kodwa kungaba nomthelela ongemuhle izinga lakho lokuchofoza.
Enye inzuzo yomdlalo obanzi ukuthi ayinayo ukuncintisana kunomdlalo omncane. Amagama angukhiye wokufanisa abanzi nawo awacacile kakhulu, okusho ukuthi bangakwazi ukufinyelela abantu abangazidingi izinsiza zakho. Ngokwesibonelo, uma ungumnikazi wenkampani ecwaninga ama-digital marketing, ungase ulinganisele igama elingukhiye lomdlalo obanzi “ukumaketha kwedijithali.” Lokhu kuzovumela izikhangiso zakho ukuthi zifinyelele abantu abafuna amavidiyo namasofthiwe okuthengisa ngedijithali.
Ukuqonda amagama angukhiye afanayo kuzokongela imali futhi kukusize uzulazule kumafayela osizo. Amagama angukhiye wokufanisa okubanzi ngokuvamile awaqondisiwe kancane futhi anezikolo zekhwalithi ephansi, kodwa baletha inani eliphakeme kakhulu lethrafikhi. Amagama angukhiye wokufanisa okubanzi awacacisi kangako, kodwa futhi bangase babe ne-CPC ephansi. Ukuze uthole okuningi ngemali yakho, sebenzisa isu elibanzi lokufanisa igama elingukhiye elihlanganisa amagama amahle nebinzana noma igama elingukhiye lokufanisa ncamashi.
Ukulinganisa okubanzi kuyisinqumo esingcono kakhulu uma ufuna ukufinyelela izethameli ezibanzi kakhulu. Akuthathi isikhathi eside ukusetha futhi kungashintshwa ngaphandle kokuphazamiseka kwedatha. Ngaphezu kwalokho, ikunika ithuba elengeziwe lokufinyelela izethameli ezahlukene.
Izindleko ngokuchofoza ngakunye kwezikhangiso ze-Adwords zingahluka kakhulu kuye ngomkhakha wakho. Ngamagama angukhiye amaningi, uzokhokha $1 ku $2 ngokuchofoza ngakunye. Nokho, Ama-CPC angaba phezulu kakhulu ezimbonini ezithile, njengezinkonzo zomthetho. Ngokwesibonelo, izindleko ngokuchofoza ngakunye kwezinsizakalo zomthetho zingafinyelela ku $50 ngokuchofoza ngakunye, kuyilapho izindleko zokuhamba nezokungenisa izihambi ziphansi njenge $0.30. Nokho, kuhlala kungcono ukuthi ucabangele i-ROI yakho ngaphambi kokufaka umkhankaso we-Adwords.
Kwabakhangisi, izindleko ngokuchofoza ngakunye kwe-Adwords zinqunywa uhlobo lomkhiqizo noma isevisi oyinikezayo. Uma uthengisa a $15 umkhiqizo we-e-commerce, khona-ke bekungeke kube nengqondo ukukhokha $20 ngokuchofoza ngakunye. Nokho, uma uthengisa a $5,000 isevisi, izindleko ngokuchofoza ngakunye kwesikhangiso sakho zingaba phezulu njenge $50 ngokuchofoza ngakunye.
Izindleko ngokuchofoza ngakunye kwe-Adwords iphesenti lemali engenayo etholakala ngokuchofoza ngakunye. Iyahlukahluka kuye ngohlobo lomkhiqizo okhangiswayo kanye nekhadi lesilinganiso lomshicileli. Ngenjwayelo, umkhiqizo ubaluleke kakhulu, ziphakeme izindleko ngokuchofoza ngakunye. Kungenzeka ukuxoxisana ngenani eliphansi nomshicileli wakho, ikakhulukazi uma usebenza ngenkontileka yesikhathi eside.
I-Adwords ikuvumela ukuthi usebenzise amamodeli ahlukene wokubhida, okuhlanganisa ukulandelela ukuguqulwa okuguquguqukayo kanye nokubhida kwe-CPC. Noma iyiphi imodeli yokubhida oyikhethayo izoncika kuwo wonke amagoli akho omkhankaso. Ukusebenzisa ukubhida kwe-CPC ezikhangisweni zakho kungakhuphula ukuguqulwa kwakho, kuyilapho ukulandelela ukuguqulwa okuguquguqukayo kungathuthukisa okuvelayo kwakho.
Izindleko ngokuchofoza ngakunye kwe-Adwords azilungisiwe, futhi izitayela ziyashintsha ngokuhamba kwesikhathi. Idatha yakamuva iyatholakala kwa-SECockpit. Kumadivayisi eselula, inani le-CPC liboniswa kukholamu ebizwa “I-CPC emaphakathi”. I-Google ithi le kholomu inembe kakhulu kunethuluzi legama elingukhiye elidala, ngakho-ke amanani e-CPC angase ahluke kancane ku-SECockpit.
Ngenkathi i-CPC ephezulu isho ukuthi ukhokha kakhulu ngokuchofoza ngakunye, kungase futhi kusho ukuthi isikhangiso sakho asihambisani nezethameli zakho futhi udinga ukushintsha isu lakho lokukhomba. Ngokuphambene, i-CPC ephansi isho ukuthi uthola ukuchofoza okuningi kubhajethi yakho. Kuye ngezinhloso zenkampani yakho, ungalungisa i-CPC yakho ngokusekelwe ekubuyiseleni kwakho ekutshaleni imali.
I-Adwords’ Umphumela Wekhwalithi uyisici esibalulekile ekunqumeni ukubekwa kwezikhangiso zakho kanye nezindleko ngokuchofoza ngakunye (CPC) ukuthi uzokhokha. Amaphuzu aphezulu asho ukuthi izikhangiso zakho kungenzeka zihehe ithrafikhi yekhwalithi futhi ziguqule kahle. Kunezici ezimbalwa ezithinta lesi sikolo. Ngenkathi i-CTR ingenye ebaluleke kakhulu, kukhona nabanye abaningi okufanele bacatshangelwe futhi.
Imiphumela yekhwalithi yesikhangiso sakho iwukubonakaliswa kwewebhusayithi yakho kanye nezinhlobo zezikhangiso ozidlalayo. Ukuba nemiphumela yekhwalithi ephezulu kuzosho ukuthi izikhangiso zakho zibalulekile futhi ziwusizo kubabukeli bakho. Ukwandisa isikolo sakho sekhwalithi kuzokusiza ukuthi ukhuphule izinga lesikhangiso sakho.
Izikhangiso ezinekhwalithi ephezulu zizoboniswa phezulu emakhasini enjini yokusesha. Ngaphezu kwalokho, isikolo sekhwalithi ephezulu singaholela ezingeni eliphezulu lesikhangiso, ukwenza isikhangiso sakho sibonakale kakhulu kuzithameli zakho ozihlosile. Lokhu kungaholela ezindlekweni eziphansi ngokuchofoza ngakunye kanye nempumelelo yomkhankaso ephakeme.
Ukuze uthuthukise Ikhwalithi Yekhwalithi yesikhangiso sakho, qiniseka ukuthi ikhophi yakho ihambisana namagama akho angukhiye. Ikhophi yesikhangiso engabalulekile ingase ibonakale njengedukisa abasebenzisi. Ngokufanelekile, ikhophi yesikhangiso kufanele ihambisane futhi ihehe, ngaphandle kokuphambukela kude kakhulu nethrekhi. Ngaphezu kwalokho, kufanele izungezwe umbhalo ofanele ofana namagama angukhiye. Ngokwenza lokhu, uzokwazi ukuqinisekisa ukuthi isikhangiso sithola ukuchofoza okuhlobene kakhulu ngangokunokwenzeka.
Ikhwalithi Yekhwalithi Yesikhangiso sakho ingenye yezinto ezibaluleke kakhulu ekunqumeni ukubekwa kwesikhangiso sakho emiphumeleni yosesho.. Lesi silinganiso sisekelwe ezintweni ezimbalwa, kuhlanganise nombhalo wesikhangiso sakho, ukulingana kwegama elingukhiye, kanye nokuhambisana kwekhasi lokufika. Uma isikhangiso sakho sithola Umphumela Wekhwalithi ephezulu, kufanele ivele ekhasini lesibili noma lesithathu lemiphumela yosesho.
Amakhasi okufika nawo adlala indima ebalulekile ekuguquleni. Ikhasi lokufika elintula isikhala esimhlophe futhi elimatasa kakhulu ngemibala lingase liholele ezivakashini ezishiya ikhasi. Ukuze kuthuthukiswe amazinga okuguqulwa, ikhasi lakho lokufika kufanele libe lifushane, i-laser-igxile, futhi ngaphandle kokuphazamiseka okuningi.
