Amathiphu e-Adwords Okuqasha Onjiniyela

Uma usebhizinisini lokuqasha onjiniyela, ikhasi lokufika kanye nomkhankaso we-Adwords izindlela ezimbili ezinhle zokuthola abafake izicelo abasha. Ngaphezu kwegama elingukhiye ngokwalo, qiniseka ukuthi uhlobo lokufanisa lufanelekile. Ukuze uthole ukuthi izethameli zakho ezihlosiwe zifunani, yenza ukusesha kwesayithi kanye ne-Google Analytics. Lawa mathuluzi azokuvumela ukuthi uthole ukuthi yimaphi amagama angukhiye izivakashi zakho eziwaseshayo. Bese, sebenzisa lawa magama angukhiye kumkhankaso wakho we-AdWords ukuze uhehe abafake izicelo abasha.

Ukumaketha kabusha

Ukumaketha kabusha nge-Adwords kuyithuluzi lokumaketha elinamandla elingakusiza ukuthi umakethe kabusha kumakhasimende ake avakashela iwebhusayithi yakho ngaphambilini.. Umaka wokumaketha kabusha ikhodi oyingeza kuwebhusayithi yakho ukuze uvumele i-adwords ukuthi iqondise izivakashi zakho ngezikhangiso ezifanayo.. Ngokuvamile, le khodi yengezwe ngaphansi kwewebhusayithi futhi ikuvumela ukuthi uqondise abantu abavakashele isayithi lakho. Kufanele ufake le khodi kuwo wonke amakhasi ewebhu ofuna ukumaketha kabusha kuwo.

Ukumaketha kabusha nge-Adwords kuyindlela enamandla yokufinyelela ezivakashini ezedlule kuwebhusayithi yakho futhi uzibuyisele kuwebhusayithi yakho.. Le ndlela ikuvumela ukuthi uthumele izikhangiso ezifanele ezivakashini zangaphambilini, okuzobabuyisela kuwebhusayithi yakho. Lokhu kukuvumela ukuthi uguqule lezi zivakashi ezedlule zibe izithengiso nemikhondo. Ngaphezu kwalokho, ikuvumela ukuthi uqondise amaqembu ezithameli akhethekile. Ungafunda kabanzi mayelana nokumaketha kabusha nge-Adwords kule infographic evela ku-Google.

Ukusebenzisa ukumaketha kabusha nge-AdWords kusebenza kahle uma ufuna ukukhomba izethameli ezithile. Ngesici sokumaketha kabusha, ungaqondisa izethameli zakho ngokusekelwe ekuziphatheni kwazo nasekuthandeni kwazo. Ngokwesibonelo, ungaqondisa abantu abebefuna izicathulo ezisemthethweni kanti umuntu osesha izicathulo ezijwayelekile uzoboniswa isikhangiso sezicathulo ezijwayelekile.. Le mikhankaso yokumaketha kabusha ijwayele ukuba namazinga aphezulu okuguqulwa, okusho ukuthi i-ROI ephakeme.

Amagama angukhiye angalungile

Uma ufuna ukukhangisa kwakho kudonse ukunaka kwezithameli ezifanele, kufanele usebenzise amagama angukhiye aphikisayo. Ngale ndlela, ungaqinisekisa ukuthi izikhangiso zakho azikhonjiswa ekusesheni okungabalulekile. Kuyindlela enhle yokwandisa inzuzo yakho ekutshaleni imali (I-ROI) futhi unciphise ukusetshenziswa kwezikhangiso okumoshiwe. Nawa amanye amathiphu okusebenzisa amagama angukhiye angalungile. Ungaphinda ubukele le vidiyo ukuze ubone ukuthi ungazisebenzisa kanjani. Le vidiyo izobonisa indlela yokuthola nokusebenzisa amagama angukhiye angalungile.

Into yokuqala okufanele uyenze ukuthola ukuthi yini ukusesha abantu abakwenzayo kusayithi lakho, bese wengeza amagama angukhiye aphikisayo kule mibuzo. Ungakwenza lokhu ngokusebenzisa i-Analytics ne-AdWords. Uma usunalawa magama angukhiye amabi, ungawafaka kusihleli se-AdWords njengamagama angukhiye aphikisanayo. Ungakwazi futhi ukwengeza amagama angukhiye aphikisayo emaqenjini athile ezikhangiso. Qiniseka ukuthi usebenzisa uhlobo lokufanisa ibinzana lapho wengeza amagama angukhiye aphikisayo kumkhankaso wakho.

Kufanele futhi ufake ukuhlukahluka kobuningi bamagama akho angukhiye aphikisayo. Ukungapelwa kahle kugcwele emibuzweni yosesho, ngakho-ke kufaka phakathi izinguqulo zobuningi zamagama akho angukhiye angalungile kuzoqinisekisa uhlu olunembe kakhudlwana. Ngokusebenzisa amagama angukhiye aphikisayo eqenjini lakho lesikhangiso, uzokwazi ukuthuthukisa i-CTR yakho (izinga lokuchofoza). Lokhu kungaholela ezikhundleni ezingcono zezikhangiso kanye nezindleko eziphansi ngokuchofoza ngakunye. Nokho, kufanele usebenzise kuphela amagama angukhiye angalungile uma ehambisana ne-niche yakho.

Ukusebenzisa amagama angukhiye angalungile kuyinqubo edinga abasebenzi abaningi. Ngenkathi ingakhuphula i-ROI yakho, ayimahhala. Ngenkathi inqubo yokusebenzisa amagama angukhiye angalungile kumkhankaso wakho we-Adwords ingadla isikhathi, kuyafaneleka. Izophinde ithuthukise izikhangiso zakho futhi ikhulise i-ROAS yakho ne-CTR. Ungakhohlwa ukuqapha imikhankaso yakho masonto onke! Kufanele ugade imikhankaso yakho masonto onke futhi wengeze amagama angukhiye amasha noma nini uma uwathola.

Ngemva kokungeza amagama angukhiye angalungile kumkhankaso wakho wokukhangisa, kufanele futhi ubheke ithebhu yakho yamagama okusesha. Le thebhu izokunikeza ulwazi olwengeziwe lwalokho abantu abakuseshayo. Lawa magama angukhiye angasetshenziswa ngokuhambisana namagama angukhiye angalungile ukuze uthole amazinga aphezulu okusesha. Ungakwazi ngisho nokwengeza usesho oluhlobene namagama akho angukhiye aphikisayo. Lezi kuyindlela enhle yokukhomba izethameli ezifanele zebhizinisi lakho. Uma ufuna ukuphumelela ku-Adwords, ungakhohlwa ukusebenzisa amagama angukhiye angalungile.

Izinketho zokubhida

Kunezinketho eziningi zokubhida zemikhankaso ye-Adwords. Ukubhida mathupha kuhle kubakhangisi abanesabelomali esilinganiselwe abafuna ukukhulisa ukuchayeka kwemikhiqizo yabo futhi bagxile ekuguquleni. Ukubhida okuqondiwe kuyinketho enhle kubakhangisi abafuna ukukhulisa ithrafikhi yabo nokuqwashisa ngomkhiqizo. Ububi balolu hlobo lwesu lokubhida ukuthi kungadla isikhathi futhi kungasebenzi njengokubhida okuzenzakalelayo. Noma kunjalo, kuseyinketho enhle kubakhangisi abafuna ukukhulisa ukuchayeka komkhiqizo nokwandisa ukuguqulwa.

Ukubhida mathupha kubandakanya ukulungisa amabhidi ngokwakho noma ukusetha amabhidi amaningi. Le ndlela isetshenziswa kangcono ngokulandelela ukuguqulwa futhi inikeza i-ROI ephezulu. Nokho, idinga ukuthi umsebenzisi azenzele izinqumo ngokwakhe. Ukubhida ngokwenza kungase kungasebenzi njengezinye izinketho zokubhida, ngakho-ke qiniseka ukuthi ufunda imigomo nemibandela ngaphambi kokukhetha le ndlela. Uma usukhethe inketho ekufanele kakhulu, ungaqala ukusebenzisa izinketho ezihlukahlukene zokubhida ze-Adwords.

I-Google inikeza izinketho ezimbalwa zokubhida ze-Adwords. Indlela ezenzakalelayo yaziwa ngokuthi i-Broad Match. Le ndlela ibonisa isikhangiso sakho kubantu abasesha igama elingukhiye olikhethile. Iphinde ibonise izikhangiso ezihambisana nomqondo ofanayo nosesho oluhlobene. Kuyisinqumo esihle sokukhangisa okunezindleko eziphansi, kodwa kungakubiza imali eningi. Ungaphinda ukhethe ukubhida ngemibandela enebhrendi, okuyilawo anegama lenkampani yakho noma igama lomkhiqizo eliyingqayizivele elinamathiselwe kuwo. Abathengisi abaningi bayaphikisana ngokuthi kufanele babhide ngale migomo noma cha, njengoba ukubhida ngamathemu ezinto eziphilayo kuvame ukubonakala njengokumosha imali.

Ukubhida okuzenzakalelayo kuyindlela ephumelela kakhulu yokulungisa amabhidi. Inzuzo yale nketho ukuthi ungakwazi ukuthuthukisa imikhankaso yakho ukuze ukhiqize inani eliphakeme kakhulu lokuchofoza. Ukubhida ngokwenza kudla isikhathi esiningi futhi kudinga ukuthi wenze izinguquko njalo. Ukubhida mathupha kuvumela ukulawula okukhulu nokwenza ngendlela oyifisayo amabhidi akho, futhi ivumela ukusetshenziswa kwezilaleli ezithile, indawo, kanye nezilungiselelo zosuku nehora. Ngenjwayelo, bangu 3 izinketho zokubhida zezikhangiso ze-Google: Ukubhida mathupha kanye nokubhida okuzenzakalelayo.

Ukwenza ibhajethi

Enye yezindlela eziphumelela kakhulu zokuthuthukisa iwebhusayithi nge-Adwords. Lolu hlelo lukuvumela ukuthi ufinyelele izethameli ezinkulu ezitholakala kuwebhu. Nokho, ukuhlela isabelomali se-Adwords kungaba nzima. Kufanele uqale uqonde ukuthi isebenza kanjani. Kuye ngezinjongo zebhizinisi lakho, ungasebenzisa inani elithile lemali ngokuchofoza ngakunye noma umbono. Ngale ndlela, ungaqiniseka ukuthi izikhangiso zakho zizothola ukuchayeka okubafanele.

Enye yezinto ezibaluleke kakhulu okufanele uzicabangele lapho wenza ibhajethi ye-Adwords ukugcina engqondweni i-ROI. Uma umkhankaso wakho ukhawulelwe ibhajethi yakho, uzogcina ungatholi ukuchofoza okuningi ngendlela obungathanda ngayo. Kuzodingeka ulinde uze ube nemali eyengeziwe ngaphambi kokwandisa ukukhangisa kwakho. Futhi, ungakhohlwa ukugcina iso kumathrendi. Ngokwesibonelo, uma unomkhiqizo othengisa kahle, maningi amathuba okuthi uthole ukuthengisa ngezinsuku ezithile noma izikhathi.

Kufanele futhi uqonde ukuthi isabelomali sakho sizohamba kuze kube manje. Uma uqondise izethameli ezincane, isabelomali sakho singashabalala ngokushesha. Esimweni esinjalo, uzodinga wehlise amabhidi akho ukuze uthole ukuchofoza okwengeziwe nama-CPA. Nokho, lokhu kuzokwehlisa isikhundla sakho esimaphakathi emiphumeleni yenjini yokusesha. Lokhu kuhle ngoba ukuguqulwa kwesimo kungasho ushintsho kumazinga okuguqulwa. Uma usebenzisa imali enkulu ku-Adwords, ingakhokha ekugcineni.

Nakuba abakhangisi abaningi abanolwazi basathembele ku-Google njengesiteshi esibalulekile, abakhangisi baphendukela kwezinye izinkundla ezifana ne-Facebook ne-Instagram ukuze bafinyelele amakhasimende amasha. Ukuncintisana kushubile, kodwa usazokwazi ukuncintisana nabafana abakhulu. Ngakho, isihluthulelo ukuthola amagama angukhiye alungile futhi usebenzise imali yakho ngokuhlakanipha. Lapho uhlela isabelomali sakho, ungakhohlwa ukunaka izici ezihlukene zomkhankaso wakho.

Lapho uhlela isabelomali sakho sansuku zonke, qiniseka ukuthi ufaka umkhawulo wokuthi uchitha malini ekukhangiseni kwe-Google. I-Adwords izobonisa a “Inqunyelwe Isabelomali” umlayezo wesimo ekhasini lesimo somkhankaso wakho. Eduze kwalo mlayezo, uzobona isithonjana segrafu yebha. Eduze kwayo, uzobona isabelomali sosuku ne-akhawunti oyabele lo mkhankaso. Bese, ungalungisa ibhajethi yakho njengoba kudingeka.