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Uma umusha ku-Adwords, ungabambeki kakhulu emininingwaneni eyinkimbinkimbi. Kugcine kulula ngokwenza ubuncane obuvunyelwe yinkundla. Ngaphezu kwalokho, khumbula ukuthi i-AdWords idinga isikhathi nesineke. Uma ungaqiniseki ukuthi ungaqala kuphi, nanka amanye amathiphu ukuze uqalise:
Ngenkathi ucwaningo lwamagama angukhiye lwe-Adwords ludla isikhathi, kuyisinyathelo sokuqala esidingekayo esiya emkhankasweni oyimpumelelo. Ukucwaninga kwamagama angukhiye okungekuhle kungakubiza izinkulungwane zamadola ekuthengisweni okugejiwe. Ngenhlanhla, kunezindlela ezimbalwa ezilula zokuthuthukisa ucwaningo lwakho lwamagama angukhiye. Nawa amanye amathiphu ukuze uqale:
Sebenzisa Isihleli Segama elingukhiye. Leli thuluzi lizokutshela ukuthi ingakanani ithrafikhi igama elingukhiye elitholwa njalo ngenyanga. Uma traffic spikes ehlobo, uzofuna ukukhomba lawa magama angukhiye. Futhi, sebenzisa i-Keyword Planner ukuze uthole amagama angukhiye ahlobene asekelwe emigoqweni yakho. Ungakwazi ngisho nokuphequlula amakhulukhulu amagama angukhiye usebenzisa leli thuluzi. Uma unciphise uhlu lwakho, khetha ezifanele kakhulu. Qiniseka ukuthi uhlola ukuncintisana kwegama lakho elingukhiye, njengoba kungaba nomthelela empumelelweni yomkhankaso wakho.
Ungasebenzisi amagama angukhiye afanayo njalo ngenyanga. Uzolahlekelwa yimali uma ukhetha amagama angukhiye ancintisana kakhulu. Amagama angukhiye omsila omude alungele okuthunyelwe kwebhulogi, kodwa kumele baqhubeke nokukhula ngokuduma inyanga nenyanga. Sizofaka amagama angukhiye omsila omude kokuthunyelwe okuzayo. Enye indlela yokuhlola ukuthandwa kwegama elingukhiye ukusebenzisa i-Google Trends. Uma ingekho idatha ekudumeni kwegama elingukhiye elithile, awukwazi ukuyisebenzisa ku-Adwords.
Ucwaningo lwamagama angukhiye luyingxenye ebalulekile yokumaketha kokusesha okuphilayo. Kuyisinyathelo esibalulekile esu lakho, njengoba inikeza ukuqonda kokuncamelayo kwezithameli zakho. Ungasebenzisa ulwazi oluthola kulolu cwaningo ukuze wenze ngcono okuqukethwe kwakho kanye namasu we-SEO. Umphumela uzoba inani eliphezulu lethrafikhi yezinto eziphilayo kanye nokuqwashisa ngomkhiqizo. Imikhankaso ye-SEO ephumelela kakhulu iqala ngocwaningo lwamagama angukhiye nokudala okuqukethwe. Uma okuqukethwe kwakho newebhusayithi sekushicilelwe, imizamo yakho ye-SEO izolungiselelwa amagama angukhiye owakhombile.
Kunezinhlobo ezimbili zamasu ebhidi ku-Adwords: mathupha futhi ithuthukisiwe. I-Manual CPC ihlose ukushayela ithrafikhi yekhwalithi nokuqinisekisa izinga lokuchofoza eliphezulu. I-CPC ethuthukisiwe igxile ekwandiseni izilinganiso zokuchofoza ngenkathi ivikela ekuchithweni okumoshiwe. Womabili amasu e-CPC okwenziwa ngesandla nathuthukisiwe adla isikhathi. Ngenkathi i-CPC eyenziwa ngesandla ikhiqiza inani eliphakeme kakhulu lokuchofoza, I-CPC ethuthukisiwe ingcono kakhulu yokukhulisa ukuqwashisa ngomkhiqizo nokuqoqa idatha yokuguqulwa okuzayo.
Izindleko ngokuchofoza ngakunye (CPC) iyindlela evame kakhulu yokubhida ye-Adwords. Ngokuvamile isetshenziselwa imikhankaso eqondise izethameli ezincane futhi engadingi umthamo omkhulu wethrafikhi. Indlela yokubhida ye-cost-per-mille iwusizo kuzo zombili izinhlobo zemikhankaso ngoba inikeza imininingwane enanini lokuvelayo. Le datha ibalulekile emikhankasweni yokumaketha yesikhathi eside. Uma isabelomali sakho siqinile, cabanga isu lokubhida le-CPC lenziwa mathupha.
Imodeli yokubhida ye-Adwords iwuhlelo oluyinkimbinkimbi olusebenzisa izindlela eziningi zokuthuthukisa imikhankaso yezikhangiso. Kuye ngezinjongo zomkhankaso wakho, ungasetha ibhidi enkulu yegama elingukhiye noma ulungise ibhidi ngokwakho ngokusekelwe enanini lokuguqulwa nokuthengiswayo. Okwabasebenzisi abathuthukile, ukubhida okuguquguqukayo kungasetshenziswa ukulandelela ukuguqulwa nokulungisa ibhidi ngokufanele. Umkhankaso oyimpumelelo uzokhuphula ibhidi lapho inhloso yomkhankaso ifinyelelwa.
Ukubhida mathupha kungasetshenziswa ukulungisa ukukhonjwa kwezikhangiso. Ukubhida mathupha kungasetshenziselwa amaqembu ezikhangiso namagama angukhiye angawodwana. Ukubhida kwe-CPC okwenziwa mathupha kuyifanele kakhulu imikhankaso yokuqala nokuqoqwa kwedatha. Ngokusebenzisa lelisu, ukhokha kuphela uma isikhangiso sichofozwa. Ukubhida kwe-CPC okwenziwa mathupha kukuvumela ukuthi ulungise amabhidi akho ngawodwana ukuze uzuze imiphumela emihle. Ungaphinda ukhethe ukusetha i-CPC ephezulu ukuze ukhulise ukulawula umkhankaso wakho.
Ucwaningo olukhishwe yi-WordStream ngezinga elimaphakathi lokuchofoza (I-CTR) emikhankasweni ye-AdWords ithole ukuthi isukela ku 0.35% ku 1.91%. Ucwaningo luphinde lwahlonza izici ezikhulisa noma ezinciphisa i-CTR, okuhlanganisa nenani lokuchofoza ngesikhangiso ngasinye, izindleko ngokuchofoza ngakunye (CPC), kanye nezindleko ngesenzo ngasinye (CPA).
Ngenkathi i-CTR ephezulu isho okuvelayo okuphezulu, lokhu akusho ukuthi umkhankaso wesikhangiso usebenza kahle. Ukusebenzisa amagama angukhiye angalungile kungadla imali futhi kungaguquki. Izikhangiso kufanele zihlolwe kuzo zonke izici zokudalwa kwazo ukuze kuqinisekiswe ukuthi zihambisana nezithameli ezihlosiwe ngangokunokwenzeka. Ngaphandle kocwaningo lwamagama angukhiye, okuqukethwe kwesikhangiso kufanele futhi kuthuthukiswe ukuze kuthuthukiswe i-CTR. Nawa amanye amathiphu okuthuthukisa i-CTR yakho:
Okokuqala, nquma ukuthi yiluphi uhlobo lwewebhusayithi oyisebenzisayo. Ngokwesibonelo, Amawebhusayithi e-eCommerce azoba ne-CTR ephansi kunezindawo zokukhiqiza ezihamba phambili. Okwamawebhusayithi eCommerce, imikhankaso yendawo ingakhuphula i-CTR, njengoba abathengi bethemba amabhizinisi endawo. Nakuba izikhangiso zombhalo nezithombe zingezona ezithonya kakhulu kumawebhusayithi akhiqiza abaphambili, izikhangiso ezinolwazi neziphoqayo zingasiza ekuqhubekiseni ilukuluku lombukeli. Lokhu kuzoholela ekugcineni ekuchofozeni. Nokho, i-CTR incike ezintweni ezimbalwa, kufaka phakathi uhlobo lokunikezwayo kanye nenethiwekhi.
Ukwandisa i-CTR kuyisici esibalulekile sokukhangisa okuphumelelayo kokukhokha ngokuchofoza. I-CTR ephezulu ithinta ngqo izindleko ngokuchofoza ngakunye, okunquma isikolo sekhwalithi. Izinga lokuchofoza libalwa ngokuhlukanisa inombolo yemibono ngenombolo yokuchofoza. Uma i-CTR yakho ingaphezu kwamaphesenti amahlanu, kusho ukuthi ingxenye enkulu yabantu ababona izikhangiso zakho bazozichofoza. Inqobo nje uma kunje, kufanelekile ukuthuthukisa izikhangiso zakho zokuchofoza ngakunye ukuze uthole i-CTR ephezulu.
Ku-Adwords, amagama angukhiye aphikisayo amagama noma imisho evimbela izikhangiso zakho ukuthi zingaveli uma umsebenzisi ezicinga. Udala amagama angukhiye angalungile ngokungeza uphawu lokususa ngaphambi kwegama elingukhiye noma ibinzana. Ungasebenzisa noma yiliphi igama noma ibinzana njengegama elingukhiye eliphikisayo, njengokuthi 'i-ninja air fryer'. Igama elingukhiye elingalungile lingaba banzi noma licacise ngendlela ofisa ngayo. Nazi ezinye izindlela zokusebenzisa amagama angukhiye angalungile emikhankasweni yakho ye-Adwords.
Uhlobo oluzenzakalelayo lokufanisa igama elingukhiye elingalungile liwukufaniswa okunegethivu okubanzi. Lokhu kusho ukuthi amagama angukhiye wokufanisa okunegethivu ngeke abonakale emibuzweni equkethe wonke amagama angemahle. Uma unamagama ambalwa kuphela angalungile embuzweni wakho, izikhangiso zakho ngeke zivele. Lokhu kusho ukuthi uzokwazi ukudala imikhankaso ngokushesha ngokukhetha amagama angukhiye wokufanisa abanzi. Kodwa kufanele uqaphele lapho ukhetha amagama angukhiye wokufanisa abanzi. Awufuni ukubambeka ngomkhankaso ongenakho ukuthengisa.
Ungasebenzisa amagama angukhiye aphikisayo ezingeni leqembu lesikhangiso ukuze uvikele izikhangiso zakho emigomeni ejwayelekile. Ngale ndlela, uzokwazi ukuvimba noma yikuphi ukusesha okungasebenzi eqenjini lakho lesikhangiso. Leli su liwusizo ikakhulukazi uma ufuna ukukhawulela amaqembu athile ezikhangiso. Igama elingukhiye eliphikisayo lizoba igama elingukhiye elingalungile elizenzakalelayo lamaqembu ezikhangiso azayo. Vele uqiniseke ukuthi uhlola iwebhusayithi ye-Google namaqembu esikhangiso ukuze uthole noma yikuphi ukungaqondakali.
Uhambo lwakho lokusebenzisa amagama angukhiye angalungile luqala ngokuthola amagama angukhiye angabalulekile ebhizinisini lakho. Uma usuwahlonze lawa magama angukhiye, kufanele usebenzise ithebhu yamagama okusesha ukuze uthole imibuzo yosesho ejulile yalawo magama angukhiye. Buyekeza lo mbiko njalo ukuze uqinisekise ukuthi izikhangiso zakho azichithi isikhathi sakho esibalulekile nemali yakho ngamagama angukhiye angabalulekile. Khumbula, awusoze wathengisa uma ungaqondile abantu abalungile! Uma ungasebenzisi amagama angukhiye angalungile ku-Adwords, uzogcina unomkhankaso wesikhangiso esidala.
Uma ucabanga ngokusebenzisa imikhankaso yokumaketha kabusha kumkhankaso wakho we-AdWords, uzofuna ukukhomba amaqembu athile abantu. Lawa maqembu asevele aphequlula iwebhu, kodwa ungakwazi ukwengeza noma ukukhipha lawo maqembu. Uma uqondise i-demographics ethize, uzofuna ukuwakhetha ngaphambi kokuthi uqale ukwakha umkhankaso wakho. Ukusebenzisa Isiphathi Sezethameli se-Google kuzokusiza ukuthi unqume ukuthi yimaphi amaqembu okufanele uwaqondise nokuthi lungakanani ulwazi abanalo ngawe.
Ukuze uthole izethameli ezifanele, kufanele uqale unqume indawo okuhloswe ngayo iwebhusayithi yakho nolimi. Uma izethameli zakho eziqondisiwe zitholakala e-United States, bese ukuzikhomba ngolimi lwase-US kuzobe kungasebenzi. Ngamanye amazwi, uma iwebhusayithi yakho inamakhasimende endawo kuphela, kufanele ubhekise kubantu abasendaweni yangakini. Ngokwesibonelo, uma ungumuntu osebenza ngamapayipi wendawo, akufanele ubhekise abantu abahlala e-USA.
Uma uqondise izethameli zakho nge-Adwords, ungasebenzisa izethameli ezifanayo noma ukumaketha kabusha ukuze ufinyelele abantu abanezintshisekelo ezifanayo nokuziphatha. Ngaphezu kwalokho, ungakha izethameli ngokwezifiso ngokungeza amagama angukhiye afanelekile, Ama-URL, nezinhlelo zokusebenza ohlwini lwakho lwezethameli. Lena indlela enhle yokukhomba amasegimenti ezithameli ezithile. Lokhu kukuvumela ukuthi ufinyelele abantu asebethathe isinyathelo esithile kuwebhusayithi yakho. Ekugcineni, ukhiye ekuqondiseni kahle izithameli ukuqonda ukuthi yini eyenza umuntu othile achofoze esikhangisweni sakho.
Isinyathelo sokuqala sokuthuthukisa umkhankaso we-Adwords oyimpumelelo ukukhomba izethameli zakho. I-Adwords’ izici eziqondiswe kuzithameli zingakusiza ukuthi uqondise abantu ababonise intshisekelo kumikhiqizo noma amasevisi akho. Lokhu kuzothuthukisa ukusebenza komkhankaso wakho, kuyilapho wehlisa imali echithwa yisikhangiso sakho kumabhola amehlo angathandeki. Futhi ungakhomba abantu abavakashele iwebhusayithi noma uhlelo lwakho lokusebenza. Lokhu kuzokusiza ukuthi uqondise kangcono izethameli zakho futhi uthuthukise isu lakho lokubhida.
