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Kunezici eziningi okufanele uziqaphele lapho usebenzisa i-Adwords. Izindleko ngokuchofoza ngakunye, Isikolo sekhwalithi, Kushintshwe ukufana okubanzi, futhi amagama angukhiye angalungile ambalwa nje. Ungathola indlela engcono kakhulu yokukhangisa usebenzisa lawa masu kulesi sihloko. Uzothola nezindlela ezingcono kakhulu zokuthuthukisa umkhankaso wakho futhi usebenzise ibhajethi yakho ngokugcwele. Qhubeka ufunde ukuze uthole izimfihlo zokukhangisa nge-Adwords. Imfihlo yomkhankaso oyimpumelelo iwukulungiselela kokubili izindleko nekhwalithi.
I-Adwords’ Ikhwalithi Yesikolo (QS) isilinganiso esinquma ukuthi izikhangiso zakho zifaneleka kangakanani futhi zisezingeni eliphezulu kangakanani. Lolu hlelo lufana ne-algorithms yezinga le-organic ye-Google. Izikhangiso ezine-QS ephezulu zibaluleke kakhulu kubasebenzisi futhi zingase ziguqulwe. Ngaphezu kwalokho, i-QS ephezulu izokwehlisa izindleko ngokuchofoza ngakunye (CPC).
I-QS yakho ibalulekile ngoba inquma ukuthi uzokhokha malini ngegama elingukhiye. Amagama angukhiye ane-QS ephansi azoholela ekusebenzeni kabi kanye ne-CTR ephansi. Izikhangiso ezine-QS ephezulu zizothola ukubekwa okungcono kanye nokusebenza kahle kwezindleko. Isikolo sekhwalithi silinganiswa esikalini sokukodwa kuya 10. Ungase ufune ukugwema amagama angukhiye angalungile emaqenjini. Kuye ngemboni yakho, i-QS yakho ingase iwele ngaphansi kweshumi, okungase kwenyuse izindleko zakho.
I-Quality Score ye-Google inqunywa ukuhambisana kwezikhangiso zakho, amagama angukhiye, kanye nekhasi lokufika. Uma i-Quality Score iphezulu, isikhangiso sakho sizohambisana kakhulu negama elingukhiye. Ngokuphambene, uma i-QS yakho iphansi, ungase ungabi wusizo ngendlela ocabanga ngayo. Kuwumgomo oyinhloko we-Google ukuhlinzeka ngolwazi olungcono kakhulu kubasebenzisi futhi uma isikhangiso sakho singafani nokuqukethwe kwesayithi, uzolahlekelwa amakhasimende angaba khona.
Ukuze uthuthukise i-QS yakho, udinga ukwenza isiqiniseko sokuthi izikhangiso zakho zifana nenjongo yosesho yabasebenzisi bakho. Lokho kusho ukuthi amagama akho angukhiye kufanele ahlobane eduze nalokho abakufunayo. Ngokufanayo, ikhophi yesikhangiso kufanele ihehe kodwa akufanele isuke endikimbeni. Ngaphezu kwalokho, kufanele izungezwe amagama okusesha afanelekile kanye nombhalo ohlobene. Lokhu kuqinisekisa ukuthi ikhophi yesikhangiso sakho izoboniswa ngokukhanya okungcono kakhulu.
Ngamafuphi, isikolo sekhwalithi siyinkomba yokuthi izikhangiso zakho zibaluleke kangakanani nokuthi zisebenza ngempumelelo kangakanani. Isikolo sekhwalithi sibalwa ngokusekelwe kubhidi ye-CPC oyisethile. Amaphuzu aphezulu akhombisa ukuthi isikhangiso sakho sisebenza kahle futhi siguqula izivakashi. Nokho, kubalulekile ukukhumbula ukuthi i-QS ephakeme izophinde yehlise izindleko zakho ngokuchofoza ngakunye (CPC) futhi wandise inani lokuguqulwa okutholayo.
Ukufana okubanzi ku-Adwords kungaba umqondo omubi. Izikhangiso zingaboniswa kubantu abasesha amagama angahlobene, ebiza abakhangisi imali abangenayo futhi ibalahlekele kwabanye abakhangisi. Ungasebenzisa ukufanisa okubanzi okushintshiwe ukuze ugweme izinkinga ezinjalo, kodwa kufanele usebenzise “phakathi” noma “plus” ngena ngegama lakho losesho. Leyo, ungakhipha amagama afana nokubomvu, pink, namasayizi, kodwa awukwazi ukuwengeza kuma-negative akho.
Ukufanisa okubanzi okushintshiwe kuyindawo ephakathi phakathi kokufana okubanzi namagama. Lolu khetho lukuvumela ukuthi uqondise izethameli eziningi ngemali elinganiselwe. Ukulinganisa okubanzi okuguquliwe kukhiya amagama ngamanye ngaphakathi kwebinzana eliyisihluthulelo kusetshenziswa i “+” ipharamitha. Itshela i-Google ukuthi umbuzo wosesho kufanele uqukathe lelo gama. Uma ungalifaki igama “plus” kusesho lwakho, isikhangiso sakho sizoboniswa kuwo wonke umuntu.
Ukufanisa okubanzi okulungisiwe ku-Adwords kukuvumela ukuthi ukhethe igama eliqondile elicupha isikhangiso sakho. Uma ufuna ukufinyelela abantu abaningi ngangokunokwenzeka, sebenzisa isilinganiso esibanzi. Ungaphinda ufake okuhlukile okusondelene nomqondo ofanayo. Lolu hlobo lokufanisa lukuvumela ukuthi ubonise ukuhluka kwezikhangiso okuhambisana nombuzo wosesho. Ungasebenzisa ngisho nenhlanganisela yomdlalo obanzi nezilungisi ukuze uqondise izethameli eziningi futhi unciphise ukugxila kwakho.
Ngenjwayelo, ukufanisa okubanzi okulungisiwe kuyinketho engcono uma kuziwa ekuqondiseni amagama athile okusesha. Amameshi abanzi ashintshiwe angcono ezimakethe ezincane ngoba bambalwa abaqhudelana nabo. Bangakwazi ukukhomba amagama angukhiye athile anevolumu yokusesha ephansi. Laba bantu kungenzeka ukuthi bathenge okuthile okuhambisana nabo. Uma kuqhathaniswa nokulinganisa okubanzi, okufanayo okubanzi okulungisiwe kuvame ukuba nezinga eliphezulu lokuguqulwa. Umeshi obanzi oshintshiwe ku-Adwords ungakhomba izimakethe ze-niche.
Ukwengeza amagama angukhiye angalungile kumkhankaso wakho we-Adwords kuzogcina iwebhusayithi yakho ingenayo ithrafikhi engadingeki. Lawa magama angukhiye anganezelwa emazingeni ahlukahlukene, kusukela kuwo wonke umkhankaso kuya emaqenjini ezikhangiso ngamanye. Nokho, ukwengeza amagama angukhiye angalungile ezingeni elingalungile kungaphazamisa umkhankaso wakho futhi kubangele ukuvela kwethrafikhi engadingeki kuwebhusayithi yakho.. Njengoba la magama angukhiye afana nse, qiniseka ukuthi ukhetha izinga elifanele ngaphambi kokuwangeza. Ngezansi kukhona amathiphu angakusiza ukuthi usebenzise kahle amagama angukhiye angalungile emkhankasweni wakho we-Adwords.
Isinyathelo sokuqala siwukwenza uhlu lwamagama angukhiye angalungile emikhankaso yakho ye-Adwords. Ungadala lolu hlu lwamaklayenti ahlukene ngaphakathi kokuma okufanayo. Ukwakha uhlu, chofoza isithonjana sethuluzi ekhoneni eliphezulu kwesokudla se-Adwords UI bese ukhetha “Ilabhulali eyabiwe.” Ungaqamba uhlu ngendlela ofisa ngayo. Uma usunalo uhlu lwakho, yisho amagama angukhiye angalungile futhi uqiniseke ukuthi uhlobo lokufanisa lunembile.
Isinyathelo esilandelayo ukungeza amagama akho angukhiye angalungile emikhankasweni yakho ye-Adwords. Ngokungeza lawa magama angukhiye, ungaqiniseka ukuthi izikhangiso zakho ziboniswa kubantu okungenzeka babe nentshisekelo kumikhiqizo noma amasevisi akho. Ngenkathi ungeza amagama angukhiye angalungile kuzokusiza ukuthi ulawule imali oyisebenzisayo ngezikhangiso, zizokusiza futhi ukuthi wenze lula ithrafikhi yakho ngokususa imikhankaso yezikhangiso emoshayo. Kunezindlela eziningi ezahlukene zokusebenzisa amagama angukhiye angalungile emkhankasweni wakho, kodwa lesi sifundo sizokufundisa indlela ephumelela kakhulu.
Elinye ithiphu elibalulekile okufanele ulikhumbule lapho udala amagama angukhiye angalungile emikhankaso yakho ukwengeza ukungapeli kahle nokuhlukahluka kobuningi. Ukungapelwa kahle okuningi kuvamile emibuzweni yosesho, nangokungeza izinguqulo eziningi, uzoqinisekisa ukuthi uhlu lwakho lwamagama angukhiye angalungile lubanzi ngangokunokwenzeka. Ngokungeza lawa magama angukhiye angalungile, ungavimba ngempumelelo izikhangiso ukuthi zingaveli emishwaneni ethile nemibandela. Kukhona ezinye izindlela zokwenza amagama angukhiye angalungile emkhankasweni wakho. Ungafaka lawa magama angukhiye angalungile emaqenjini ezikhangiso nemikhankaso, njengokusebenzisa ibinzana elithi ukufanisa okungalungile nokulingeza emkhankasweni wakho wesikhangiso.
Uma usetha amagama angukhiye aphikisayo, kufanele ukwenze lokho ezingeni lomkhankaso. Lawa magama angukhiye azovimba izikhangiso ekubonisweni ngemibuzo yosesho engahlobene nemikhiqizo yakho. Ngokwesibonelo, uma uthengisa izicathulo zezemidlalo, kungase kube ngcono ukusebenzisa amagama angukhiye angalungile ezingeni lomkhankaso. Nokho, le ndlela ayifaneleki kubo bonke abakhangisi. Qiniseka ukuthi ucwaninga amagama angukhiye ebhizinisi lakho ngaphambi kokusetha amagama angukhiye angalungile ku-Adwords.
