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Kunokucatshangelwa okuningana okubalulekile uma usebenzisa i-Adwords kuwebhusayithi yakho. Ukwazi izindleko, ukubhida amagama angukhiye, kanye nokulandelela ukuguqulwa konke kubalulekile ekwenzeni lolu hlelo lokumaketha oluku-inthanethi ngokugcwele. Ulwazi olukulesi sihloko luzokusiza ukuthi uqalise ngokushesha. Ungasebenzisa futhi amathiphu asuka esihlokweni ukuze ufunde kabanzi mayelana nezinye izici ze-Adwords. Lesi sihloko sizokunikeza ukubuka konke okuyisisekelo kwenqubo, kusukela ocwaningweni lwamagama angukhiye ukuya ekubhideni kuya ekulandeleleni ukuguqulwa.
Esinye sezinyathelo zokuqala ocwaningweni lwamagama angukhiye ukuqonda ibhizinisi lakho. Ngokuhlaziya imibuzo ebuzwa yizithameli zakho, ungakha okuqukethwe okuzobakhanga. Indlela enhle yokuqoqa idatha yocwaningo lwamagama angukhiye ukuzicwilisa emphakathini wakho. Sebenzisa izilandeleli zamagama ukuhlonza ukuthi abantu ku-niche yakho bafuna ini. Sebenzisa ulwazi ukuze uthuthukise okuqukethwe okuzokhanga izethameli zakho ezihlosiwe futhi wandise ithrafikhi yesayithi lakho. Nazi ezinye izindlela zokuqoqa idatha yocwaningo lwamagama angukhiye yebhizinisi lakho.
Ngemuva kokuthi ukhethe amagama akho angukhiye, zibeke phambili ngokubaluleka. Qiniseka ukuthi aqondene ngqo nokuqukethwe kwesayithi lakho. Sebenzisa amagama angukhiye amathathu noma amahlanu ngegama elingukhiye ngalinye. Gxila kuma-niches athile ukwenza umkhankaso wakho usebenze kakhulu. Futhi, gwema ukusebenzisa amagama angukhiye agcwele ukuncintisana. Ucwaningo lwamagama angukhiye lungakusiza futhi ukuthi uthole izingqikithi eziphindaphindayo ngaphakathi kwe-niche yakho. Lapho ubhalela ukushicilelwa ku-inthanethi, sebenzisa ucwaningo lwegama elingukhiye ukukhomba izingqikithi eziphindaphindayo embonini yakho.
Uma usebenzisa ukukhangisa okukhokhelwayo ukukhuthaza iwebhusayithi yakho, ucwaningo lwegama elingukhiye lubalulekile. Ukwazi ukuziphatha kokusesha kwezithameli zakho kubalulekile ebhizinisini lakho. Sebenzisa lolu lwazi ukuze ubhalele izethameli zakho okuqukethwe okufanele. Khumbula ukuthi kunezinhlobo ezahlukene zabantu abafuna ulwazi olufanayo nolwakho. Uma izethameli zakho zisebenzisa amagama afanayo, uzoba nethuba elingcono lokutholakala kuma-SERPs. Inzuzo eyinhloko ocwaningweni lwamagama angukhiye ukuthi ingakusiza ukunquma ukuthi yimaphi amagama angukhiye asebenza kahle kakhulu emkhankasweni wakho wokukhangisa.
Ukuqonda izethameli zakho ezihlosiwe kubalulekile ekwandiseni ubukhona bakho ku-inthanethi. Uma usebenzisa amagama angukhiye ajwayelekile, cishe uzoqondisa izethameli eziningi kunalokho obuhlosile. Ngokwazi izidingo zababukeli bakho ohlosiwe, ungakha uhlu lwamagama angukhiye namasu ukuhlangabezana nezidingo zabo. Ngosizo oluncane oluvela ocwaningweni lwamagama angukhiye, ungakha amasu okufanisa imikhiqizo namasevisi akho nezidingo zawo. Uzomangala ukuthi ungathuthukisa kangakanani izinga lenjini yokusesha yewebhusayithi yakho futhi wandise ukuthengisa kwakho.
Ukubhida kwamagama angukhiye ku-Adwords kungenziwa ezingeni lamagama angukhiye noma ezingeni leqembu lesikhangiso. Ibhidi yeleveli yegama elingukhiye ivumelana nezimo futhi ilungele ukukhulisa ibhidi yomphumela ofisayo womkhankaso. Ukwandiswa kwamagama angukhiye nakho kuyenzeka futhi kungakhuphula ibhidi yalo lonke iqembu lesikhangiso. Ukusebenzisa amaqembu ezikhangiso nokubhida kwamagama angukhiye kulula ukukuphatha. Ungasebenzisa futhi ukubhida kweqembu lezikhangiso ezinsukwini ezimbalwa zokuqala zomkhankaso wakho ukuze uhlole amasu ahlukahlukene.
Ngegama elingukhiye ngalinye, ungalungisa inani lebhidi ngokushintsha inombolo yezikhangiso eziboniswa lelo gama elingukhiye. Ukwandisa ibhidi egameni elingukhiye eliyinhloko kungase kuthuthukise isikhundla sakho eqenjini lesikhangiso. Ngokunjalo, ukwehlisa ibhidi yeqembu lesikhangiso kungase kunciphise izindleko zokuguqulwa ngakunye. Kufanele futhi uqaphe isikhathi sokuvala ukuze wenze ibhidi engcono kakhulu yegama elingukhiye. Umgomo uwukugcina imali ngaphandle kokudela ukuguqulwa.
Uma ubhidela igama elingukhiye ku-Adwords, inani elikhokhiwe lisuselwa ekudumeni kwegama elingukhiye. Igama elingukhiye linamandla okushayela ithrafikhi eningi uma isiseshi sithayipha igama elingukhiye okukhulunywa ngalo. Ukukhethwa kwegama elingukhiye elihle kufanele kuhambisane nezilaleli. Ngokukhomba izethameli ezifanele, ungafinyelela izethameli eziningi futhi wakhe umkhankaso oqinile we-PPC. Ngaphandle kwalokho, umkhankaso wokubhida igama elingukhiye ungaphathwa yi-ejensi yochwepheshe, njengoDeksia.
Uma usuthuthukise isikhangiso sakho, qapha imiphumela futhi wenze izinguquko njengoba kudingeka. Uma udlala izikhangiso ezikhokhelwayo, qiniseka ukuthi ukhomba amagama angukhiye afanelekile futhi uhlole ukusebenza kwawo ngezikhathi ezithile ukuze uqinisekise ukuthi imiphumela ilungile. Ngokulandela amathiphu angenhla, uzoba sendleleni efanele yokufinyelela izinhloso zakho. Vele ukhumbule ukuthi umgomo wakho kufanele ube ofanele futhi ufezeke. Khumbula nje ukulungisa amabhidi akho uma kudingeka.
Amagama angukhiye abiza kakhulu e-AdWords yilawo afaka ezezimali nezimboni ezilawula izindodla zemali.. Amanye amagama angukhiye abiza kakhulu ku-Google ahlanganisa imfundo kanye “iziqu,” izigaba ezimbili ezingathathwa njengezincintisana kakhulu. Abantu abafuna ukungena embonini yezemfundo nokwelashwa kufanele balindele ama-CPC aphezulu. Izinkampani ezisebenzelana nokunakekelwa kwezempilo nemithi kufanele nazo zikuqaphele lokhu. Ngaphandle kokunakekelwa kwezempilo, izinkampani zomshwalense namafemu ezezimali zisebenzisa kakhulu ku-AdWords.
Esinye isici okufanele icatshangelwe lapho kubalwa izindleko ze-Adwords izinga lokuguqulwa. Izinga lokuguqulwa liyiphesenti lezindleko zokuchofoza eliholela esenzweni. Ngokwesibonelo, uma othile echofoza isixhumanisi ukuze abhalisele ukubhaliswa kwe-imeyili, umsebenzisi we-AdWords angakha ikhodi ehlukile ukuze alandelele okubhaliselwe kwe-imeyili kwalesi sivakashi esithile. Le khodi izothumela ama-pings ezikhathi ezithile kumaseva e-AdWords ukuze ihlobanise idatha. Uma idatha isihlanganisiwe, izindleko zokuguqulwa ngakunye zihlukaniswa ngenani eliphelele lokuchofoza.
Izindleko ezimaphakathi zokuchofoza ziyahlukahluka kakhulu futhi zincike egameni elingukhiye kanye nomkhakha. Kunethiwekhi yosesho, ama-CPC aphakathi nendawo $2.32. Kunethiwekhi yesibonisi, kunjalo $0.58. Ukuze uthole ulwazi olwengeziwe ngalawa mamethrikhi, vakashela i-athikili yethu yamamethrikhi e-AdWords. Enye indlela yokonga imali ku-AdWords ukusebenzisa amagama angukhiye anesikolo sekhwalithi ephezulu. Amagama angukhiye e-High Quality Score azuza amazinga angcono ezikhangiso futhi onge imali.
Uma usebenzisa umkhankaso we-PPC nge-Google, kubalulekile ukuqonda izindleko ngokuchofoza ngakunye. I-Google ineqoqo lamathuluzi elisiza amabhizinisi ukuthi aqaphe futhi alinganise ukuphumelela kokukhangisa kwawo. Lokhu kubandakanya isofthiwe ye-Google Analytics, okulinganisa izindleko ngokuchofoza ngakunye. Kodwa ngaphambi kokuthatha isinqumo sokusebenzisa leli thuluzi, qiniseka ukuthi wazi ngokugcwele izindleko nobude besikhathi somkhankaso ngamunye. Ngaphezu kwalokho, isabelomali sokumaketha senkampani cishe sizonquma inani lemali elibizayo ukusebenzisa ukukhangisa kwe-PPC.
Ukulandelela ukuguqulwa ku-AdWords kunezinzuzo ezimbalwa. Okokuqala, ingakhuphula izinombolo zakho zokuguqulwa ngokubuyela emuva, ngokufaka ikhredithi ukuchofoza kokugcina kanye nedethi yokwenziwayo. Okwesibili, ikuvumela ukuthi ulandelele ukuguqulwa kwangemuva, noma ukuguqulwa okungakenzeki evikini lokuqala lokuhlola izibalo. Kwalokhu, uzofuna ukwakha ikhukhi lokulandelela elizohlala okungenani izinsuku ezingamashumi amathathu. Ikhukhi iba yinde, okungcono, njengoba izokusiza ukuthi ulandelele zonke izinguquko ezenziwe.
Lapho usetha Iwebhusayithi noma Shayela ukuguqulwa kwendawo, uzofuna ukunika amandla iwindi lokuguqula lokubuka. Lesi silungiselelo silandelela izivakashi ezibuka isikhangiso sakho kodwa ezingachofozi. Laba bantu bangase babuye kamuva futhi baguqule. Ungasetha isikhathi phakathi kokubuka nokuguqulwa ukuthi kube noma yikuphi ukusuka osukwini olulodwa ukuya 30 izinsuku. Ungaphinda ukhethe inani Ngokwezifiso, ezolandelela izivakashi nganoma yisiphi ubude besikhathi. Ukulandelela ukuguqulwa, uzodinga ukwazi ukuthi yiziphi izikhangiso ezithola ithrafikhi eningi.
Ukulandelela ukuguqulwa ku-Adwords kungasethwa ukuze kukalwe inombolo yezingcingo ezenzeka ngemva kokuchofoza isikhangiso sakho.. Ungakhetha kuhlu lwezinketho ngokusekelwe ekutheni ukuguqulwa kwakho kubukeka kanjani. Ukuguqulwa kwewebhusayithi, Ngokwesibonelo, hlanganisa ukuthenga nokubhalisa. Amakholi efoni, Ngokwesinye isandla, ingafaka amakholi efoni asuka esikhangisweni sakho bese ephelela ocingweni lwekhasimende. Okwalezi zinhlobo zokuguqulwa, uzodinga inombolo yefoni ukuze ukuguqulwa kulandelelwe.
Ukulandelela ukuguqulwa ku-AdWords akusebenzi namakhasimende anganawo amakhukhi anikwe amandla. Noma iningi labasebenzisi be-inthanethi liphequlula ngamakhukhi anikwe amandla, basengakwazi ukukhubaza ikhukhi le-tracker yokuguqulwa. Ungasebenzisa futhi i-plugin yokulandelela ukuguqulwa ku-AdWords ukuze uguqule ikhodi yokuguqula. Uma usenezinkinga, cabanga ukuxhumana ne-ejensi yokukhangisa noma umthuthukisi wewebhusayithi. Bangakujabulela ukusiza.
Cishe uzwile ngamagama angukhiye angalungile ku-Adwords, kodwa uzisebenzisa kanjani kahle? Iyiphi indlela engcono kakhulu yokuzisebenzisa? Hhayi-ke, empeleni ilula. Okokuqala, udinga ukudala isethi eyabiwe yamagama angukhiye angemuhle. Bese, ungaqala ukwengeza amagama angukhiye angalungile kumkhankaso wakho. Ngale ndlela, uzokwazi ukugwema ukuchitha imali emikhankasweni yezikhangiso engaguquki.
Lapho wakha uhlu lwakho, qiniseka ukuthi ukhetha izinhlobo ezifanele zamagama angukhiye angalungile. Lawa amagama axhumene ngokwe-semantically, kodwa azihlobene nemikhiqizo noma amasevisi akho. Izikhangiso ezibonisa imigomo engahambisani nemikhiqizo noma amasevisi akho mancane amathuba okuthi zikhiqize ukuthengisa, ngakho-ke kufanele ugweme ukusebenzisa lawo magama angukhiye. Ungasebenzisa futhi amagama angukhiye angalungile emibuzweni yokusesha engathengi. Lokhu kungasiza imikhankaso yakho ukuthi ifinyelele amazinga aphezulu okuguqulwa.
Uma udala uhlu lwamagama angukhiye aphikisayo, kufanele ukhethe amagama azoba nzima kakhulu kuwe ukuthi uwalinganisele. Ungasebenzisa amagama angukhiye aqukethe ubuningi bamagama noma imishwana ongafuni ukuyikhomba. Kuye ngomgomo wakho, ungakwazi ukwengeza amagama angukhiye angalungile emaqenjini ezikhangiso noma emikhankasweni futhi usebenzise ukufanisa ibinzana elithi negative ukuze ukhiphe noma imaphi amatemu angenamsebenzi. Lokhu kungakusiza wehlise i-CPC yakho, futhi wandise ukubekwa kwesikhangiso sakho.
Ukwakha uhlu lwamagama angukhiye angalungile, kufanele udale iqembu elihlukile lesikhangiso lohlobo ngalunye lwegama elingukhiye. Lawa magama angukhiye kufanele ahlanganise imiqondo ehlukene ehlobene nezinkampani zezimboni nokukhiqiza. Ngale ndlela, ungalungisa amagama akho angukhiye futhi uxhumane nabantu abafanelekile. Nokho, kufanele uqaphele ukuthi ungangezi amagama angukhiye angalungile ezingeni elingalungile. Zizokwengezwa njengokufana nse. Uma ukhetha izinga elingalungile, uzogcina unesiphithiphithi somkhankaso.