I-imeyili info@onmascout.de
Ucingo: +49 8231 9595990
Uma ufuna ukwazi ukuthi uyihlela kanjani i-akhawunti yakho ye-Adwords ukuze wandise imbuyiselo ekusetshenzisweni kwakho kokukhangisa, funda lesi sihloko. Lesi sihloko sizodlula Izindleko, Izinzuzo, Ukukhomba namagama angukhiye. Uma usuqonda le miqondo emithathu eyisisekelo, uzobe ulungele ukuqalisa. Uma usulungele ukuqalisa, hlola isivivinyo samahhala. Ungakwazi futhi ukulanda isofthiwe yesikhangiso se-Adwords lapha. Ungabe usuqala ukwakha i-akhawunti yakho.
I-Google ichitha ngaphezu kwalokho $50 izigidi ngonyaka ku-AdWords, nezinkampani zomshwalense kanye namafemu ezezimali akhokha amanani aphezulu. Ngaphezu kwalokho, I-Amazon nayo ichitha imali eningi, ukusebenzisa imali engaphezu kwaleyo $50 izigidi ngonyaka ku-AdWords. Kodwa ziyini izindleko zangempela? Ungasho kanjani? Okulandelayo kuzokunikeza umbono ojwayelekile. Okokuqala, kufanele ucabangele i-CPC yegama elingukhiye ngalinye. I-CPC encane yamasenti amahlanu ayithathwa njengamagama angukhiye abiza kakhulu. Amagama angukhiye abiza kakhulu angabiza kakhulu $50 ngokuchofoza ngakunye.
Enye indlela yokulinganisa izindleko iwukubala izinga lokuguqulwa. Le nombolo izokhombisa ukuthi isivakashi senza kangaki isenzo esithile. Ngokwesibonelo, ungasetha ikhodi ehlukile ukuze ulandelele okubhaliselwe kwe-imeyili, futhi iseva ye-AdWords izofaka amaseva ukuze ihlobanise lolu lwazi. Uzobe usuphindaphinda le nombolo ngayo 1,000 ukubala izindleko zokuguqulwa. Ungasebenzisa lawa manani ukuze unqume izindleko zemikhankaso ye-AdWords.
Ukuhambisana kwesikhangiso kuyisici esibalulekile. Ukwenyuka kokuhambisana kwezikhangiso kungakhuphula amanani okuchofoza kanye nemiphumela Yekhwalithi. I-Conversion Optimizer ilawula amabhidi ezingeni lamagama angukhiye ukuze iqhube ukuguqulwa ngenani noma ngaphansi kwezindleko ezishiwo zomkhangisi ngokuguqulwa ngakunye., noma i-CPA. Uma izikhangiso zakho zihambisana kakhulu, i-CPC yakho izoba phezulu. Kodwa kuthiwani uma umkhankaso wakho ungasebenzi njengoba ubuhlosiwe? Ungase ungafuni ukuchitha imali ngezikhangiso ezingasebenzi.
Amagama angukhiye ayishumi aphezulu abiza kakhulu ku-AdWords akhuluma ngezezimali nezimboni ezilawula izindodla zemali.. Ngokwesibonelo, igama elingukhiye “iziqu” noma “imfundo” iphezulu ohlwini lwamagama angukhiye e-Google abizayo. Uma ucabanga ukungena emkhakheni wezemfundo, zilungiselele ukukhokha i-CPC enkulu yegama elingukhiye elinevolumu yokusesha ephansi. Uzophinde ufune ukuqaphela izindleko ngokuchofoza ngakunye kwanoma yimaphi amagama angukhiye ahlobene nezindawo zokwelapha.
Inqobo nje uma ukwazi ukuphatha ibhajethi yakho, I-Google AdWords ingaba inketho enhle kumabhizinisi amancane. Ungakwazi ukulawula ukuthi uchitha malini ngokuchofoza ngakunye nge-geo-targeting, ukuqondisa kwedivayisi, futhi nokuningi. Kodwa khumbula, awuwedwa! I-Google ibhekene nokuncintisana okuqinile okuvela ku-AskJeeves neLycos. Baphonsela inselelo ukubusa kwe-Google njengenjini yokuqala yokusesha ekhokhelwayo emhlabeni.
I-Google AdWords iyinkundla yokukhangisa okukhokhelwa ngokuchofoza ngakunye. Ibusa izikhangiso ezivela phezulu kusesho lwe-Google. Cishe wonke amabhizinisi angazuza ku-AdWords, ngenxa yezinzuzo zayo zemvelo. Izinketho zayo ezinamandla zokukhomba zidlula ukukhetha izethameli eziqondiwe ngokusekelwe endaweni noma intshisekelo. Ungaqondisa abantu ngokusekelwe emazwini afanayo abawabhala ku-Google, ukuqinisekisa ukuthi ukhangisa kuphela kumakhasimende alungele ukuthenga.
I-Google Adwords ikala yonke into, kusuka kumabhidi kuya ezindaweni zesikhangiso. Nge-Google Adwords, ungaqapha futhi ulungise izintengo zakho zebhidi ukuze uthole imbuyiselo engcono kakhulu kukho konke ukuchofoza. Ithimba le-Google Adwords lizokunikeza kabili ngeviki, masonto onke, kanye nokubika kwanyanga zonke. Umkhankaso wakho ungaletha izivakashi ezingafika kweziyisikhombisa ngosuku, uma unenhlanhla. Ukuze uthole okuningi ku-Adwords, uzodinga ukuba nombono ocacile walokho ozama ukukufeza.
Uma kuqhathaniswa ne-SEO, I-AdWords iyithuluzi elisebenza kahle kakhulu lokushayela ithrafikhi nemikhondo. Ukukhangisa kwe-PPC kuyavumelana nezimo, scalable, futhi iyalinganiseka, okusho ukuthi uzokhokha kuphela uma othile echofoza esikhangisweni sakho. Ngaphezu kwalokho, uzokwazi kahle ukuthi yimaphi amagama angukhiye akulethele ithrafikhi eningi, okukuvumela ukuthi uthuthukise isu lakho lokumaketha. Ungakwazi futhi ukulandelela ukuguqulwa nge-AdWords.
Umhleli we-Google AdWords wenza isixhumi esibonakalayo sisebenziseke kalula futhi sikusize uphathe umkhankaso wakho. Ngisho noma uphatha i-akhawunti enkulu ye-AdWords, Isihleli se-AdWords sizokwenza ukuphatha umkhankaso wakho kusebenze kangcono. I-Google iyaqhubeka nokuphromotha leli thuluzi, futhi inezinhlobonhlobo zezinye izinzuzo zabanikazi bamabhizinisi. Uma ufuna isixazululo sezidingo zokukhangisa zebhizinisi lakho, I-AdWords Editor ingelinye lamathuluzi awusizo kakhulu atholakalayo.
Ngaphezu kokulandela ukuguqulwa, I-AdWords inikezela ngamathuluzi ahlukahlukene okuhlola ukukusiza ukuthi udale umkhankaso wesikhangiso omuhle kakhulu. Ungahlola izihloko zezindaba, umbhalo, nemifanekiso enamathuluzi e-AdWords futhi ubone ukuthi yiziphi ezenza kangcono. Ungakwazi ngisho nokuhlola imikhiqizo yakho emisha nge-AdWords. Izinzuzo ze-AdWords azipheli. Ngakho, Ulindeni? Qalisa namuhla futhi uqale ukuzuza ku-AdWords!
Ukuqondisa imikhankaso yakho ye-Adwords kuzithameli ezithile kungakusiza ukhuphule izinga lakho lokuguqulwa futhi kukhuphule ithrafikhi yewebhusayithi yakho. I-AdWords inikeza izindlela ezimbalwa zalokhu, kodwa indlela ephumelela kakhulu kungenzeka kube inhlanganisela yezindlela. Konke kuncike ezinhlosweni zakho. Ukuze ufunde kabanzi ngalezi zindlela ezahlukene, funda uqhubeke! Futhi, ungakhohlwa ukuhlola imikhankaso yakho! Sizoxoxa ngokuthi ungazihlola kanjani lezi zinhlobo ezahlukene zokukhomba ku-Adwords.
Ukuqondisa kweholo kuyisibonelo seqembu lendawo yezibalo. Lolu hlobo lokukhomba lusekelwe kudatha ye-IRS ekhishwe esidlangalaleni. Ngenkathi itholakala kuphela e-United States, I-Google AdWords ingadonsa ulwazi ku-IRS futhi ilufake ku-AdWords, ikuvumela ukuthi udale uhlu olususelwa endaweni namakhodi we-zip. Ungasebenzisa futhi inketho ye-Income Targeting ukukhangisa okuhlosiwe. Uma wazi ukuthi izithameli zakho zingabaluphi uhlobo lwezibalo, ungahlukanisa imikhankaso yakho ye-AdWords ngokufanele.
Enye indlela yokukhomba imikhankaso yakho ye-Adwords ukukhetha isihloko esithile noma isihlokwana. Lokhu kukuvumela ukuthi uqondise izethameli eziningi ngomzamo omncane. Nokho, ukuqondisa kwesihloko kuncike kancane kumagama angukhiye athile. Ukukhomba isihloko kuyithuluzi elihle kakhulu uma lisetshenziswa ngokuhambisana namagama angukhiye. Ngokwesibonelo, ungasebenzisa izihloko kumasevisi noma imikhiqizo yewebhusayithi yakho, noma ngomcimbi othile noma uhlobo oluthile. Kodwa noma iyiphi indlela oyikhethayo, uzokwazi ukufinyelela izethameli ozihlosile futhi wandise ukuguqulwa kwakho.
Indlela elandelayo yokukhomba izikhangiso ze-AdWords ukukhetha izethameli zazo ngokusekelwe emalini engenile, indawo, futhi nokuningi. Le nketho iwusizo kubakhangisi abafuna ukuqinisekisa ukuthi izikhangiso abasebenzisa imali yabo kuzo zizofinyelela izethameli okungenzeka kakhulu zithenge.. Ngale ndlela, ungaqiniseka ukuthi umkhankaso wakho wesikhangiso uzofinyelela izethameli ezingase zithenge umkhiqizo wakho. Kodwa ungakwenza kanjani lokho?
Lapho ukhetha amagama angukhiye esikhangisweni sakho, zama ukugwema amagama abanzi noma amagama angahlobene nebhizinisi lakho. Ufuna ukukhomba ukuchofoza okufanelekile okuvela kumakhasimende afanelekayo futhi ugcine okuvelayo kwakho kukuncane. Ngokwesibonelo, uma ungumnikazi wesitolo sokulungisa amakhompyutha, ungakhangisi ibhizinisi lakho usebenzisa igama “ikhompuyutha.” Futhi ngenkathi ungakwazi ukugwema amagama angukhiye abanzi, unganciphisa izindleko ze-PPC ngokusebenzisa amagama afanayo, ukuhluka okuseduze, kanye namagama ahlobene nesemantically.
Nakuba amagama angukhiye omude angase abonakale ekhanga ekuqaleni, I-SEM ijwayele ukungazithandi. Ngamanye amazwi, uma umuntu ethayipha “iphasiwedi ye-wifi” mhlawumbe abasesheli umkhiqizo noma isevisi yakho. Cishe bazama ukuntshontsha inethiwekhi yakho engenantambo, noma ukuvakashela umngane. Asikho kulezi zimo esingalungela umkhankaso wakho wokukhangisa. Kunalokho, sebenzisa amagama angukhiye anomsila omude ahambisana nomkhiqizo noma isevisi yakho.
Enye indlela yokuthola amagama angukhiye aguquliwe kancane wukuqhuba imikhankaso engalungile. Ungawakhipha amagama angukhiye athile emkhankasweni wakho ezingeni leqembu lesikhangiso. Lokhu kuyasiza ikakhulukazi uma izikhangiso zakho zingakhiqizi. Kodwa lokhu akwenzeki ngaso sonke isikhathi. Kukhona amaqhinga okuthola ukuguqula amagama angukhiye. Bheka lesi sihloko nge-Search Engine Journal ukuze uthole ulwazi olwengeziwe. Iqukethe amathiphu amaningi okuhlonza amagama angukhiye aguqulayo kakhulu. Uma ungakakwenzi lokhu okwamanje, ungaqala ukuzama ngalawa masu namuhla.
Into ebaluleke kakhulu okufanele uyikhumbule mayelana namagama angukhiye e-Adwords ukuthi adlala indima ebalulekile ekufaniseni izikhangiso zakho namakhasimende angaba khona.. Ngokusebenzisa amagama angukhiye ekhwalithi ephezulu, izikhangiso zakho zizoboniswa kwabafaneleke kakhulu abasezansi kakhulu nefaneli yokuthenga. Ngale ndlela, ungafinyelela izethameli zekhwalithi ephezulu okungenzeka ziguquke. Kunezinhlobo ezintathu ezinkulu zamagama angukhiye, okwenziwayo, ulwazi, kanye nesiko. Ungasebenzisa noma yiziphi zalezi zinhlobo zamagama angukhiye ukuze uqondise iqembu elithile lamakhasimende.
Enye indlela yokuthola amagama angukhiye ekhwalithi ephezulu ukusebenzisa ithuluzi lamagama angukhiye elinikezwe i-Google. Ungasebenzisa futhi umbiko wemibuzo yosesho ye-Google webmaster analytics. Ukuze ukwandise amathuba akho okuzuza ukuguqulwa, sebenzisa amagama angukhiye ahlobene nokuqukethwe kuwebhusayithi yakho. Ngokwesibonelo, uma uthengisa izingubo, zama ukusebenzisa igama “imfashini” njengegama elingukhiye. Lokhu kuzosiza umkhankaso wakho ukuthi unakwe yilabo abathanda umkhiqizo owuthengisayo.
