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有許多不同的方法來構建AdWords帳戶. 這是一些最常見的. 在本文中, 我將介紹CPC, 精確匹配, 重新定位, 擴展, 和更多. 希望, 這些技巧將幫助您開始並充分利用廣告. 請記住，您的AdWords帳戶是您網站的命脈, 所以花時間了解每個. 一旦您對AdWords有了基本的了解, 您將準備創建第一個廣告系列!
您應該知道每次點擊費用 (每次點擊費用) 在AdWords中與傳統營銷活動中的CPC不同. CPC是指廣告的成本, CPM關注您的廣告獲得的印象. 儘管廣告的成本差異很大, 最受歡迎的在線營銷工具向CPC展示了其目標關鍵字. 您還應該注意，CPC並不總是意味著每次點擊最高成本.
每次點擊費用取決於各種因素, 包括品質得分, 關鍵字, 和廣告文字. 高質量分數廣告吸引更多點擊，並可以期待最多的折扣 50%. 較低的質量分數廣告吸引更少的點擊, 因此, 您將支付更高的CPC. 改善您的CPC, 嘗試優化您的廣告文字和網站. 確保您擁有高CTR，以鼓勵訪問者點擊廣告.
CPC由廣告公司通過拍賣設定. 投標人可以選擇手動或自動提交投標. 手動出價者指定關鍵字或廣告組的最大CPC. 手動競標者保持對投標的控制權，並可以調整投標以獲得更多點擊. 此選項在許多方面可能是有利的. 雖然重要的是要確保您在開始廣告活動之前了解自己的預算, 您應該了解拍賣的工作原理以及要注意什麼.
了解您的目標投資回報率對於成功的廣告活動至關重要. 您必須確保您不會錯過任何銷售或領導機會. 如果你競標太低, 您將很難產生ROI. 但是請記住，每次點擊的最大成本並不總是最終價格, 您可以優化CPC以最大化您的利潤. 您還應該意識到以下事實：AdWords中的最大CPC不是最終價格. 許多廣告客戶只是支付最低金額，以通過廣告排名或擊敗競爭對手’ 廣告等級.
Facebook廣告在計算CPC方面與傳統搜索引擎不同. 而不是考慮廣告等級或質量分數, Facebook專注於廣告的目標受眾. 有些目標受眾會比其他人更昂貴. 目標受眾還發揮最大出價和競選期限的作用. 相關分數是Facebook AD CPC的另一個因素. Facebook根據預期的反饋來計算運行廣告的成本. 較高的分數獲得較低的運行成本獎勵.
如果您想知道如何在AdWords中創建確切的匹配, 你並不孤單. Google最近對其匹配規則進行了一些更改. 雖然仍然可以使用確切的關鍵字匹配, 它比短語或廣泛匹配更有限, 這可能會導致您的廣告出現在您不想做廣告的查詢中. 您可以調整確切的匹配設置，以限制廣告對無關或表現不佳的變體的可見性.
例如, 旅行品牌關鍵字的確切匹配不會顯示該品牌的搜索. 反而, 折扣航班廣告將不會在搜索旅行品牌關鍵字中顯示. 這對於擁有增長預算的廣告商特別有用. 具有緊密的變體匹配, 他們當前的關鍵字將增加覆蓋範圍，他們也可以發現新的關鍵詞, 基於用戶意圖的相關關鍵字. 最終, automated bidding allows them to maintain their performance even as their reach increases.
The exact match in Adwords matches the keyword to the word or phrase. When people search for that exact word or phrase, an ad will be displayed for that exact phrase. Exact match keywords have a high clickthrough rate. 然而, you may not get as many clicks or impressions when you use phrase match. 但, they are more likely to appear when a person searches for a product or keyword that is related to your product.
When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. 否則, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.
One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, gender, 年齡, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.
Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.
Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.
You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. 所以, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.
A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.
When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.
The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, which allows viewers to call the ad. This type of ad extension allows more information about a company’s products and services. 最終, it allows you to make more sales. 但, before you can begin implementing these ad extensions, you need to decide whether they are right for your business.
While Ad extensions can increase click-through rates, they can also increase your ad’s size and prominence. 反過來, a longer ad is more likely to be clicked on and will bring in more traffic. 此外, using an ad extension can help you differentiate your business from competitors. 和, while ad extensions are often underutilized, they can improve the performance of your Google Adwords campaign.
Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. 然而, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.
Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, they will be directed to your business’s website where they can request additional information about the product or service.
