電子郵件 info@onmascout.de
如果您是企業主, you’ve probably used Google’s Adwords platform to advertise your business. There are several ways to structure your account to ensure that you get the most bang for your buck. 在本文中, we’ll cover the basics of bidding on trademarked keywords, targeting your audience using phrase match, and tracking conversions. This article is intended to provide you with the knowledge necessary to maximize the effectiveness of your advertising efforts on Google’s platform.
There are many reasons why it’s valuable to advertise on Google’s Adwords platform. 第一的, you’ll only be charged when someone clicks on your ad. 第二, this advertising method allows you to track the results of your ad campaigns. 那樣, you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.
AdWords works with the Google Display Network, which leverages Google’s network of third-party websites. Your ad can appear in the top of your webpage, in the sidebar, before YouTube videos, or anywhere else. The platform also has capabilities to place ads on mobile apps and Gmail. You’ll have to register your trademarks before you can start advertising through Google. This means you’ll pay less per click and get better ad placements.
Advertising on Google’s Adwords platform is relatively easy to use. 有很多方法可以最大化您的預算, 包括在效果明顯時增加支出. 最大化您的成功, 考慮聘請 Google 認證顧問或機構來幫助您. 您沒有理由不嘗試一下, 因為這是投放高度針對性的廣告的一種經濟高效的方式. 記住, 如果你得到結果, 您將來可以增加預算.
在 Google Adwords 平台上投放廣告是接觸全球潛在客戶的極為有效的方式. 它的系統本質上是一個拍賣, 您對特定關鍵字和短語進行出價. 一旦您選擇了關鍵字並獲得了品質得分, 您的廣告將顯示在搜尋結果前面. 最好的部分是, 花費不多, 您最快今天就可以開始一項活動!
直到最近, 您無法在 Google Adwords 中對競爭對手的品牌關鍵字進行出價. 情況發生了變化 2004, 當谷歌引入競爭對手關鍵字競價時. The decision in favor of Google, 其政策允許競爭對手在廣告文案中使用其商標, 鼓勵許多商業競爭對手在廣告中使用自己的品牌名稱. 現在, 然而, this policy is being reversed.
Before you bid on a trademarked keyword, 確保您有使用它的權限. Google 有適用於商標的簡單搜尋廣告指南. 競標競爭對手的品牌時, 避免在廣告文案中包含競爭對手的名字. Doing so will lead to lower quality scores. 不管是什麼原因, 在搜尋結果中佔據主導地位是一個很好的做法.
不對商標關鍵字出價的最大原因是可能很難區分自然搜尋結果和付費廣告. 然而, 如果您的商標已在 Google 註冊, it can be used on informational sites. 評論頁面就是一個例子. 大品牌也在廣告文案中使用他們的商標, and they are within their rights to do so. 這些公司渴望在其商標產品和服務的搜尋結果中保持領先地位.
Trademarks are valuable. 您可能需要考慮在廣告文字中使用它們來宣傳您的產品. While they may be difficult to use in ads, 在某些情況下它們仍然是可能的. 受商標保護的術語應用於提供資訊的目的, such as a blog. 您還必須有一個包含商標術語的登陸頁面，並且必須明確您的商業意圖是什麼. If you are selling components, 您必須清楚地說明這一點並顯示價格或購買該商品的鏈接.
If your competitors use a trademarked name, you should bid on those terms in Adwords. 否則, you may face lower quality score and cost per clicks. 而且, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. 同時, 競爭對手可能會以相同的條件出價. 您可以嘗試使用自己的品牌名稱作為商標關鍵字.
雖然您可能認為廣泛配對是定位客戶的唯一方法, 短語匹配給你更多的控制權. With phrase match, 當有人輸入短語時，只有您的廣告才會顯示, 包括關鍵字之前或之後的任何緊密變體和其他單詞. 例如, 您可以按位置定位割草服務，並查看本地服務清單及其季節性費率. Using a phrase match, 然而, is more expensive than broad match, 所以值得考慮其他選擇.
使用詞組匹配可以提高點擊率和轉換率, 並且可以減少浪費的廣告支出. 詞組匹配的缺點是它會將您的廣告支出限制在包含您的確切關鍵字的搜尋上, 這會限制你的接觸範圍. 如果您正在測試新想法, 然而, 廣泛配對可能是最好的選擇. This setting lets you test out new ads and see what works. When it comes to ad performance, 您需要確保使用正確的關鍵字來定位正確的受眾.
如果您正在宣傳普遍流行的產品或服務, 關鍵字短語匹配是定位該群體的絕佳方法. 詞組匹配的作用是確保您的廣告僅向搜尋過確切關鍵字或詞組的用戶顯示. 關鍵是確保您使用的短語的順序正確，以便它出現在頂部搜尋結果中. 這邊走, 您將避免將廣告預算浪費在不相關的流量上.
詞組匹配可以幫助您分析客戶搜尋以確定他們正在搜尋什麼類型的關鍵字. It’s especially helpful if you’re looking for specific customers. Using phrase match in Adwords will narrow down your target audience and improve the performance of your ad campaign. 和, when you use it correctly, you’ll see a higher return on ad spend. Once you’ve mastered these methods, you’ll be able to achieve your goals faster and with more precision than ever before.
Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. 和, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, 確保使用自訂關聯列表.
如果您想改進您的搜尋引擎行銷活動, 您可以考慮使用短語匹配修飾符而不是廣泛匹配. 自頻道誕生以來，這些修飾符就已用於付費搜尋, 它們可以讓您在展示廣告時更加精確. 雖然這聽起來是個好主意, 許多廣告主擔心，如果不修改廣泛配對關鍵字，就會浪費廣告支出. 此外, 詞組匹配關鍵字可能會觸發您的廣告進行不受控制的搜索, lowering the relevance of your ad.
優化關鍵字短語的另一種方法是添加 “+” to individual words. 這將告訴Google您想要定位的字詞必須在搜尋中使用. 例如, 如果有人搜索 “orange table lamp,” 只有當使用者輸入確切的短語時，您的廣告才會出現. 此方法非常適合正在尋找的人 “orange table lamp,” 因為它只會顯示給輸入確切短語的人, rather than generically.
