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There are a few things to understand about Adwords – 關鍵詞研究, 每次點擊費用, 質量得分, and Re-targeting. Once you understand these concepts, you’ll be able to get the most out of your advertising campaigns. The first step is to set up a quality score for your keywords. The Quality Score is a numerical value that measures how relevant your ads are to your audience.
Keyword research for Adwords is an essential part of defining your target market and developing an effective advertising campaign. Keywords help you identify profitable search terms and their related phrases, and they also provide statistical insights into the behaviour of Internet users. You can use a free tool like Google Adwords Keyword Tool or a paid tool like Ahrefs to find a list of potential keywords for your ad.
One of the most important steps in keyword research is understanding the intent behind the keywords. Without this understanding, you will waste your time on terms with the wrong intent. 例如, searchers looking for wedding cakes in Boston will have a completely different intent than those looking for wedding cake shops near me. The former are looking for specific information, whereas the latter are more general.
Once you have a list of keywords, you can refine the search using various options available in the lower left corner of the screen. You can select to only show relevant keywords and exclude irrelevant terms from the list. This is best done when you have a long list of terms. By choosing the right keyword phrase, you can increase the likelihood of getting customers and driving sales.
Aside from Google, you can also research popular terms on social media sites. In particular, Twitter是關鍵字最有利可圖的來源之一. TwitterChat上的主題功能是查找有關關鍵字的相關對話的最佳方法之一. 您還可以使用Tweetchat和Twitterfall之類的工具來了解您的目標受眾在談論什麼.
如果您知道目標受眾面臨的問題, 您可以將關鍵字研究集中在他們身上. 無論您是寫博客文章還是著陸頁, 您可以通過提供解決方案來解決他們的問題. 不管話題如何, 重要的是要確保您的內容有用並避免急躁.
If you want to advertise on Google, 您應該考慮每次點擊費用. CPC是通過將廣告的總成本除以收到的點擊次數來計算的. This number can vary depending on the keywords you choose, and the competition for ad space.
There are two main types of CPC models: bid-based and flat-rate. In choosing a cost-per-click model, the advertiser must consider the value of each click based on the potential revenue generated by each visitor. The highest-quality ads will yield lower CPCs.
CPCs can vary greatly from industry to industry, and it’s best to keep track of the average cost per conversion in your niche. 例如, a shoe store may have a high cost per conversion, while a finance company may only get 2%. 取決於您的行業, you should also look at the average cost of products and services.
The amount you pay per click depends on the type of product you sell and the competition. 例如, if you sell holiday socks, you might want to charge more than a law firm selling $15 holiday socks. 然而, a high cost per click may not make sense if your product costs $5,000.
Although cost per click may be intimidating, it doesn’t have to be an issue. If you use keyword research to optimize your ads, you can make your ad more relevant to people searching for the products or services you offer. It will help you determine the right keywords to target and prioritize related searches. The average cost per click will range anywhere from $1 至 $2 on display networks and search networks. The cost per click is calculated by multiplying the total cost by the number of times an ad is clicked.
You can also check the average CPC by using the “Average CPC” column in your Campaigns. 這個數字將使您對每次點擊廣告可以花費多少一般地了解.
廣告詞’ Quality score can be affected by several factors. 這些因素包括關鍵詞相關性, 廣告質量, 和目標點. 提高質量得分可以在廣告系列中產生很大的影響. 這裡有幾種提高質量分數的方法. 使用Google提供的工具來改善您的廣告系列.
第一的, 優化您的廣告副本. 您的廣告副本越相關, 表現越好, 因此, 提高質量分數. 您可以通過醒目來實現這一目標, 相關的副本和相關文本周圍. 這將確保廣告與搜索者查詢最相關.
AdWords還允許您查看關鍵字分析, 在一個 1-10 規模. This allows you to analyze whether your keywords are performing well. If your keywords are generating fewer click-throughs, consider deleting those ads and creating new ones. This will help you get better positions and lower CPCs.
Google’s quality score is determined by several factors, ranging from the quality of your ads to the relevance of your content. It varies from account to account and can even be determined by individual keywords. The quality score is something that you’ll want to work on over time because it will make your campaigns more effective. You’ll also pay less per click when you increase your quality score.
Quality score is largely determined by the relevance of your ads and landing pages. Ads with high relevancy tend to get good quality scores. 如果它們無關緊要或與用戶的意圖不符, 他們將獲得平均或低於平均水平的分數. 然後, 您需要優化著陸頁, 由於它們影響質量得分.
Re-targeting is the process of showing relevant ads to visitors who have previously visited your site. 一般來說, 廣告初次訪問幾天后向遊客展示自己, 這可能是獲得重複業務的寶貴方式. 然而, 重要的是要記住，顯示廣告的持續時間至少應該是 30 為了有效的天數.
為了最大化再營銷活動的成功, 您必須了解如何細分聽眾. 例如, 如果您的網站以同一人群為目標, you can choose to target them with similar ads based on their preferences and interests. Once you have created your audience segments, you can then select an advertising platform for your remarketing campaign. 為了這, Google offers three different pricing models: 每千次展示費用 (每千次展示費用), 每次點擊費用 (每次點擊費用) and Cost Per Acquisition (註冊會計師).
Re-targeting can also be a great way to target new audiences with your products and services. 例如, if you recently launched a new line of jewelry, you can use retargeting to introduce your new collection. You can also use re-targeting to market to visitors who have left your site without purchasing anything.
Re-targeting works by using cookie-based technology. This technology allows companies to track their audience anonymously and send them relevant ads that are based on their interests. It also allows them to use browsing history to target their audience with relevant ads. As a result, retargeting campaigns result in a positive impact on the majority of users.
Re-targeting campaigns help you convince potential customers to give your brand another chance and reactivate existing customers. It is also a great way to remind people who may have opted out of your website. If your visitors leave your website without taking any action, re-targeting campaigns will allow you to contact them again.
Using negative keywords in your Adwords campaign can help you avoid unwanted clicks by reducing the number of non-converting clickthroughs. You can add negative keywords to different levels, including the campaign as a whole or specific ad groups. 然而, it is important to choose the right level for your campaign, as adding negative keywords at the wrong level can mess up your campaign. By blocking generic terms like “忍者空氣炸鍋”, you can make your ads more specific and save money.
The first step in creating a list of negative keywords is to check your search terms report. This will let you know which search terms are actually relevant to your business. You can also use the report to refine your keywords. If you notice a high number of non-relevant keywords, you can add them to your AdWords negative keywords list.
Adding negative keywords is not as complicated as you may think. You can follow Google’s official tutorial to make sure you’re using the best method for adding negative keywords to your Adwords campaign. Once you’ve done so, you’ll be able to streamline your traffic and reduce wasteful ad spend.
Negative keywords are also useful for capturing leads and preventing ads from being shown to irrelevant searches. 例如, if your business sells dog toys, you can include negative keywords for dog-related searches. 通過使用否定關鍵字, Google won’t match broad match keywords to dog-related searches.
Adding negative keywords to your campaign is very similar to adding positive ones. The only difference is that negative keywords are added with a minus sign (-). By adding negative keywords to your campaign, you can block specific search terms. 例如, using negative exact match for shoes will prevent your ad from showing up for searches containing the exact phrase “running shoes.” 然而, this doesn’t mean that you won’t get some search results for other related terms.
