電子郵件 info@onmascout.de
There are a few things to understand about Adwords – 關鍵詞研究, 每次點擊費用, 質量得分, 和重新定位. 一旦您理解這些概念, 您將能夠從廣告活動中獲得最大收益. 第一步是為您的關鍵字設定品質分數. 品質分數是一個數值，用於衡量您的廣告與受眾的相關程度.
Keyword research for Adwords is an essential part of defining your target market and developing an effective advertising campaign. 關鍵字可協助您識別有利可圖的搜尋字詞及其相關短語, 它們還提供有關網路使用者行為的統計見解. 您可以使用 Google Adwords 關鍵字工具等免費工具或 Ahrefs 等付費工具來尋找廣告的潛在關鍵字列表.
關鍵字研究中最重要的步驟之一是了解關鍵字背後的意圖. 如果沒有這個理解, 你會在意圖錯誤的條款上浪費時間. 例如, 在波士頓尋找婚禮蛋糕的搜尋者與在我附近尋找婚禮蛋糕店的搜尋者有著完全不同的意圖. 前者正在尋找具體資訊, 而後者較一般.
一旦你有了關鍵字列表, 您可以使用螢幕左下角提供的各種選項來優化搜尋. 您可以選擇僅顯示相關關鍵字並從清單中排除不相關術語. 當您有很長的術語列表時，最好這樣做. 透過選擇正確的關鍵字短語, 您可以增加獲得客戶和推動銷售的可能性.
除了谷歌之外, 您還可以研究社交媒體網站上的流行術語. 尤其, Twitter是關鍵字最有利可圖的來源之一. TwitterChat上的主題功能是查找有關關鍵字的相關對話的最佳方法之一. 您還可以使用Tweetchat和Twitterfall之類的工具來了解您的目標受眾在談論什麼.
如果您知道目標受眾面臨的問題, 您可以將關鍵字研究集中在他們身上. 無論您是寫博客文章還是著陸頁, 您可以通過提供解決方案來解決他們的問題. 不管話題如何, 重要的是要確保您的內容有用並避免急躁.
If you want to advertise on Google, 您應該考慮每次點擊費用. CPC是通過將廣告的總成本除以收到的點擊次數來計算的. 該數字可能會根據您選擇的關鍵字而有所不同, 以及廣告空間的競爭.
CPC 模型主要有兩種類型: 基於投標和統一費率. 在選擇每次點擊費用模型時, 廣告商必須根據每個訪客產生的潛在收入考慮每次點擊的價值. 最高品質的廣告將產生較低的每次點擊費用.
不同行業的每次點擊費用可能有很大差異, and it’s best to keep track of the average cost per conversion in your niche. 例如, a shoe store may have a high cost per conversion, while a finance company may only get 2%. 取決於您的行業, you should also look at the average cost of products and services.
The amount you pay per click depends on the type of product you sell and the competition. 例如, if you sell holiday socks, you might want to charge more than a law firm selling $15 holiday socks. 然而, a high cost per click may not make sense if your product costs $5,000.
Although cost per click may be intimidating, it doesn’t have to be an issue. If you use keyword research to optimize your ads, you can make your ad more relevant to people searching for the products or services you offer. 它將幫助您確定正確的關鍵字來定位相關搜尋並確定相關搜尋的優先級. 每次點擊的平均成本範圍為 $1 至 $2 在展示網絡和搜尋網絡上. 每次點擊費用的計算方法是將總費用乘以廣告的點擊次數.
You can also check the average CPC by using the “Average CPC” column in your Campaigns. 這個數字將使您對每次點擊廣告可以花費多少一般地了解.
廣告詞’ Quality score can be affected by several factors. 這些因素包括關鍵詞相關性, 廣告質量, 和目標點. 提高質量得分可以在廣告系列中產生很大的影響. 這裡有幾種提高質量分數的方法. 使用Google提供的工具來改善您的廣告系列.
第一的, 優化您的廣告副本. 您的廣告副本越相關, 表現越好, 因此, 提高質量分數. 您可以通過醒目來實現這一目標, 相關的副本和相關文本周圍. 這將確保廣告與搜索者查詢最相關.
AdWords還允許您查看關鍵字分析, 在一個 1-10 規模. 這使您可以分析您的關鍵字是否表現良好. 如果您的關鍵字產生的點擊次數較少, 考慮刪除這些廣告並製作新廣告. 這將幫助您獲得更好的排名和更低的每次點擊費用.
Google 的品質分數由多個因素決定, 從廣告的品質到內容的相關性. It varies from account to account and can even be determined by individual keywords. The quality score is something that you’ll want to work on over time because it will make your campaigns more effective. You’ll also pay less per click when you increase your quality score.
Quality score is largely determined by the relevance of your ads and landing pages. Ads with high relevancy tend to get good quality scores. 如果它們無關緊要或與用戶的意圖不符, 他們將獲得平均或低於平均水平的分數. 然後, 您需要優化著陸頁, 由於它們影響質量得分.
Re-targeting is the process of showing relevant ads to visitors who have previously visited your site. 一般來說, 廣告初次訪問幾天后向遊客展示自己, 這可能是獲得重複業務的寶貴方式. 然而, 重要的是要記住，顯示廣告的持續時間至少應該是 30 為了有效的天數.
為了最大化再營銷活動的成功, 您必須了解如何細分聽眾. 例如, 如果您的網站以同一人群為目標, you can choose to target them with similar ads based on their preferences and interests. Once you have created your audience segments, you can then select an advertising platform for your remarketing campaign. 為了這, Google offers three different pricing models: 每千次展示費用 (每千次展示費用), 每次點擊費用 (每次點擊費用) and Cost Per Acquisition (註冊會計師).
Re-targeting can also be a great way to target new audiences with your products and services. 例如, if you recently launched a new line of jewelry, you can use retargeting to introduce your new collection. You can also use re-targeting to market to visitors who have left your site without purchasing anything.
Re-targeting works by using cookie-based technology. This technology allows companies to track their audience anonymously and send them relevant ads that are based on their interests. It also allows them to use browsing history to target their audience with relevant ads. 因此, retargeting campaigns result in a positive impact on the majority of users.
Re-targeting campaigns help you convince potential customers to give your brand another chance and reactivate existing customers. It is also a great way to remind people who may have opted out of your website. 如果您的訪客在沒有採取任何行動的情況下離開您的網站, 重新定位行銷活動將允許您再次聯繫他們.
Using negative keywords in your Adwords campaign can help you avoid unwanted clicks by reducing the number of non-converting clickthroughs. 您可以將否定關鍵字新增到不同級別, 包括整個廣告活動或特定廣告群組. 然而, 為您的廣告活動選擇正確的等級非常重要, 因為在錯誤的層級添加否定關鍵字可能會擾亂您的廣告活動. By blocking generic terms like “忍者空氣炸鍋”, 您可以讓您的廣告更加具體並省錢.
建立否定關鍵字清單的第一步是檢查您的搜尋字詞報告. This will let you know which search terms are actually relevant to your business. You can also use the report to refine your keywords. If you notice a high number of non-relevant keywords, you can add them to your AdWords negative keywords list.
Adding negative keywords is not as complicated as you may think. You can follow Google’s official tutorial to make sure you’re using the best method for adding negative keywords to your Adwords campaign. Once you’ve done so, you’ll be able to streamline your traffic and reduce wasteful ad spend.
Negative keywords are also useful for capturing leads and preventing ads from being shown to irrelevant searches. 例如, if your business sells dog toys, you can include negative keywords for dog-related searches. 通過使用否定關鍵字, 谷歌不會將廣泛匹配關鍵字與與狗相關的搜尋相匹配.
在您的廣告活動中加入否定關鍵字與新增肯定關鍵字非常相似. 唯一的差別是否定關鍵字加了一個減號 (-). 透過為您的廣告活動新增否定關鍵字, 您可以封鎖特定搜尋字詞. 例如, using negative exact match for shoes will prevent your ad from showing up for searches containing the exact phrase “running shoes.” 然而, 這並不意味著您不會獲得其他相關術語的搜尋結果.
