Wi'inal: Julio 2022

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. Ti' le artículo, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Chilajen tumen clic

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 y $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Beey xan, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. U ti' jump'éelili' kuchil-bix ken, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Bey u, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Je'ebix., in the Real Estate industry, the industry average for CPC (Click Through Rate) is 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Bix puja

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Yáax, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (cost-per-click) licitación. Or, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Beey xan, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Chéen ba'ale', automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Chilajen tumen clic (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Chéen ba'ale', both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Ti' uláak' t'aano'ob, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Bey u, Ba'ax yaan ba'ax want.? Get started today and maximize your conversions with Adwords!

Retargeting

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. Yéetel Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, Xan. En realidad U jaajil le kuxtalo' k'iin man k'iin, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 horas.

Retargeting works best when you target the right audience. Je'ebix., if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobile users, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Je'ebix., if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Investigación t'aano'ob clave

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Túun, create content around those popular searches. Te'ela', you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, Influencias, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Túun, you’ll know which ones have the highest likelihood of ranking.

Bix u mencionó ka'achij, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

If you’re a business owner, you’ve probably used Google’s Adwords platform to advertise your business. There are several ways to structure your account to ensure that you get the most bang for your buck. Ti' le artículo, we’ll cover the basics of bidding on trademarked keywords, targeting your audience using phrase match, and tracking conversions. This article is intended to provide you with the knowledge necessary to maximize the effectiveness of your advertising efforts on Google’s platform.

Advertise on Google’s Adwords platform

There are many reasons why it’s valuable to advertise on Google’s Adwords platform. Yáax, you’ll only be charged when someone clicks on your ad. Segundo, this advertising method allows you to track the results of your ad campaigns. That way, you can make more informed decisions about the amount of money you’re spending on advertising. But Google Adwords is not the only way to advertise on Google. To make sure that it works for your business, you’ll need to understand how this advertising platform functions.

AdWords works with the Google Display Network, which leverages Google’s network of third-party websites. Your ad can appear in the top of your webpage, in the sidebar, before YouTube videos, or anywhere else. The platform also has capabilities to place ads on mobile apps and Gmail. You’ll have to register your trademarks before you can start advertising through Google. This means you’ll pay less per click and get better ad placements.

Advertising on Google’s Adwords platform is relatively easy to use. There are many ways to maximize your budget, including increasing your spending when results are visible. To maximize your success, consider hiring a Google Certified consultant or agency to help you. There’s no reason why you shouldn’t try it out, as it’s a cost-effective way to deliver highly targeted ads. And remember, if you’re getting results, you can increase your budget in the future.

Advertising on Google’s Adwords platform is an extremely powerful way to reach potential customers across the globe. Its system is essentially an auction, and you bid on specific keywords and phrases. Once you have chosen your keywords and have a quality score, your ad will be displayed in front of the search results. And the best part is, it doesn’t cost much, and you can start a campaign as soon as today!

Bid on trademarked keywords

Until recently, you could not bid on a competitor’s branded keywords in Google Adwords. That changed in 2004, when Google introduced competitor keyword bidding. The decision in favor of Google, which has a policy allowing competitors to use their trademarks in ad copy, emboldened many business rivals to use their own brand names in ads. Bejla'e', Ba'ale', this policy is being reversed.

Before you bid on a trademarked keyword, make sure you have the permission to use it. Google has simple search advertising guidelines that apply to trademarks. When bidding on a competitor’s brand, avoid including the competitor’s name in the ad copy. Doing so will lead to lower quality scores. Regardless of the reason, it is a good practice to have a dominant position in search results.

The biggest reason to not bid on a trademarked keyword is that it may be difficult to distinguish between organic search results and paid advertisements. Chéen ba'ale', if your trademark is registered with Google, it can be used on informational sites. Review pages are an example of this. Big brands also use their trademarks in their ad copy, and they are within their rights to do so. These companies are keen to remain at the top of the search results for their trademarked products and services.

Trademarks are valuable. You may want to consider using them in your ad text to promote your product. While they may be difficult to use in ads, they are still possible in some instances. Trademark-protected terms should be used for informational purposes, such as a blog. You must also have a landing page containing trademarked terms and must make it clear what your commercial intent is. If you are selling components, you must state this clearly and show the price or a link for purchasing the item.

If your competitors use a trademarked name, you should bid on those terms in Adwords. Ti' uláak' kin tuukul, you may face lower quality score and cost per clicks. Beey xan, your competitors may not be aware of your brand name and will not have a clue that you’re bidding on them. Mientras seen, the competition might be bidding on the same terms. You can try to make it a point to use your own brand name as a trademarked keyword.

Target audiences with phrase match

While you may think broad match is the only way to target your customers, phrase match gives you more control. With phrase match, only your ads will show up when someone types a phrase, including any close variations and other words before or after your keyword. Je'ebix., you can target lawn mowing services by location and see a list of local services and their seasonal rates. Using a phrase match, Ba'ale', is more expensive than broad match, so it’s worth it to consider other options.

Using phrase match can increase CTR and conversions, and can reduce wasted ad spend. The downside to phrase match is that it limits your ad spend to searches that contain your exact keyword, which can limit your reach. If you’re testing new ideas, Ba'ale', broad match may be the best option. This setting lets you test out new ads and see what works. When it comes to ad performance, you’ll want to make sure you’re targeting the right audience with the right keywords.

If you’re advertising a product or service that’s popular in general, a keyword phrase match is an excellent way to target this group. Phrase match works by ensuring that your ads show only to people who’ve searched for the exact keyword or phrase. The key is to make sure the phrase you use is in the correct order so that it appears in the top search results. Te'ela', you’ll avoid wasting your ad budget on irrelevant traffic.

Phrase match can help you analyze customer searches to determine what kind of keywords they’re searching for. It’s especially helpful if you’re looking for specific customers. Using phrase match in Adwords will narrow down your target audience and improve the performance of your ad campaign. Y, when you use it correctly, you’ll see a higher return on ad spend. Once you’ve mastered these methods, you’ll be able to achieve your goals faster and with more precision than ever before.

Another way to target people is to create affinity lists. These lists can include any website visitors or people who took specific actions on your website. With affinity lists, you can target specific users based on their interests. Y, if you have a product that people have recently purchased, you can use that to target them with ads. The next time you create a new audience, make sure to use a custom affinity list.

Track conversions with phrase match

If you’re looking to improve your search engine marketing campaign, you might consider using the phrase match modifier instead of the broad match. These modifiers have been used in paid search since the beginning of the channel, and they allow you to be more precise when displaying your advertisements. While this may sound like a good idea, many advertisers worry about wasting their ad spend if they don’t modify their broad match keyword. Beey xan, the phrase match keyword could trigger your ad for uncontrolled searches, lowering the relevance of your ad.

Another way to optimize your keyword phrases is to add “+” to individual words. This will tell Google that the word you want to target must be used in searches. Je'ebix., if someone searches for “orange table lamp,” your ad will only appear when the person has entered the exact phrase. This method is ideal for people who are searching for “orange table lamp,” because it will only be shown to people who type in the exact phrase, rather than generically.

Utia'al u ya'abtal le CTR yéetel le tasas tzeltalo'obo', Le imperativo incluir números ti' le título u anuncios. Le investigaciones demuestran ti' le incorporación números ti' le título u anuncios aumenta le CTR ti' jump'éel 217%. Ba'ale' lelo' ma' u k'áat u ya'al debas reinventar le Balk'es. Le truco consiste ti' crear jump'éel ba'ax ka wa'aliko' u ku convincente yéetel juntúul gancho ma' reinventar le Balk'es. Wa bien le anuncios inteligentes páajtal u ya'abtal le CTR, Táan u béeytal u costosos. Bey u, Echemos jump'éel vistazo u Jayp'éel yo'osal simples Ba'ale' efectivas.

Investigación t'aano'ob clave

Utia'al u jóok'sik le k'aas partido a ba'atelilo' AdWords, K'a'abet a u jump'éel investigación t'aano'ob clave. Le t'aano'obo' clave ku páajtal elegir en función de u popularidad, Chilajen tumen clic, ka volumen xookilo'. Google Keyword Planner le jump'éel gratuita nu'ukula' u páajtal a utilizar ti' le propósito. Yo'osal u búukinta'al le nu'ukula', Je'el u páajtal u determinar u meyaj ku taamele' u búsquedas ba'ax ku k'amik jump'éel t'aan clave Amal wi'inal yéetel u tojol tumen clic Amal t'aan clave. Le Planificador t'aano'ob clave ku Google xan sugiere t'aano'ob clave relacionadas u páajtal a utilizar ch'a'iko'ob campañas asab específicas.

Una pakteche' ka a jump'éel tsoolol t'aano'ob clave, Leti' le súutuko' u priorizar le. Concéntrese tu yane' le términos asab populares. Yanak ti' tu yilaje' u menos t'aano'ob clave darán bey resultado jump'éel ba'atelilo' asab específica yéetel mayores ganancias. Chéen ba'ale', Wa mina'an teech k'iin utia'al u meentik jump'éel investigación t'aano'ob clave utia'al Amal t'aan clave, Je'el u páajtal a biilankiltej jump'éel nu'ukula' gratuita bey SEMrush utia'al u averiguar ba'ax t'aano'ob clave táan u ts'íibtik a máako'obo' objetivo. Xan le páajtal utilizar jump'éel nu'ukula' investigación t'aano'ob clave bey SEMrush utia'al averiguar Jaytúul ya'ala'al máaxo'ob máano'ob aparecen ti' jump'éel SERP.

Uláak' nu'ukula' u jach gratuita yéetel u páajtal utilizar utia'al u jump'éel investigación t'aano'ob clave jach Ahrefs. Leti' jump'éel ma'alo'ob kúuchil ti'al u chuumpajal, Ts'o'ok u ti' ku cha'antik wil u competidores’ Tráfico le ts'ono'oto' web, competición, ka volumen u t'aano'ob clave. Bey xan u yilik ba'ax jejelas lu'umo'. lelo'oba' web u táan clasificando utia'al le t'aano'obo' clave ka analizar u yo'osal. Lela' crucial, Ts'o'ok u clave le t'aano'obo' ku ku k'áato' clasificar ti' Google. Chéen ba'ale', Ma' Mantats' ch'a'abil ts'aiko'on le hallazgos yéetel uláak' pak'chaje'.

U búukinta'al le Planificador t'aano'ob clave u Google ti' Cha' wilik le volúmenes xookilo' tumen wi'inal, Ba'ax je'el wáantik a orientar a anuncios yéetel términos asab específicos. Le planificador t'aano'ob clave xan ti' Cha' wil t'aano'ob clave u similares. Le nu'ukula' xan ye'esik le meyaj ku máako'ob ku kaxtiko'ob jump'éel t'aan clave en función de u restricciones. Páajtal a biilankiltej le Planificador t'aano'ob clave u Google ka in wil ba'ax t'aano'ob clave compiten tumen le meyajo'ob t'aano'obo' clave u tia'alo'. Táan a nu'ukulo'ob a darán jump'éel tuukul le t'aano'obo' clave asab populares yéetel a yaan u yáantiko'ob kaxtik le ti' utia'al a campañas publicitarias.

Bix puja

Le chilajen tumen clic (CPC) Je'el u páajtal u generar asab impresiones t'okik ta manaj u le CPM, especialmente ti' le anuncios táan ti' a yáanal le pliegue. Chéen ba'ale', Le CPM u meyaj ma'alob ken u yóol le marca jach u ba'ax ku kaxtik noj bejo'. Le ofertas manuales ti' CPC centran ti' establecer ofertas utia'al t'aano'ob clave específicas. Ti' le bix, Je'el u páajtal u biilankiltej ofertas asab altas chéen utia'al a t'aano'ob clave a fin de maximizar le visibilidad. Chéen ba'ale', Le método je'el u páajtal u bisik ya'ab k'iin.

Adwords ti' Cha' k'ex u ofertas tuméen nivel ba'atelilo' yéetel múuch' anuncios. Le ajustes puja ku denominan modificadores puja. Le modificadores puja táan disponibles utia'al u plataforma, InteractionType (bin yano'ob interacción)., ka PreferredContent. Lelo'oba' ku mantienen ti' le nivel múuch' anuncios yéetel AdGroupCriterionService. U ti' jump'éelili' kuchil-bix ken, Ajustes le puja a nivel de ba'atelilo' u páajtal u ti' CampaignBidModifierService. Google xan proporciona jump'éel API utia'al le ajustes.

Le tu'ux ku yaantal predeterminada ti' le anuncio ku denomina múuch'meyaj amplia. Le bin yano'ob ye'esik u anuncio ti' u linki abas kaambal ti' le kisbuuts'o' xookilo' utia'al je'el t'aan clave, incluidos le sinónimos yéetel le búsquedas relacionadas. Wa bien le enfoque ku ts'aik bey resultado juntúul nuxi' meyaj ku u impresiones, Bey xan ti' jump'éel u tojol asab ka'anal. La tipos coincidencia incluyen coincidencia exacta, Múuch'meyaj frase, ka Coincidencia Negativa. Tu general, Buka'aj asab específica je'el a coincidencia, Buka'aj menor je'el u tojol.

Bix pujas Adwords meyajtiko'ob jump'éel serie yo'osal utia'al wáantik a optimizar a campañas publicitarias. Je'ebix., Je'el u páajtal u establecer le oferta wóolis utia'al jump'éel t'aan clave tu particular, Tu continuación ajusta puja en función de le meyaj ku conversiones hayas k'a'am. Wa a realizado jump'éel koonol, AdWords aumentará u oferta en función de le je'elo'. Utia'al usuarios asab Trauma, Bey xan u utilizar le seguimiento ku ts'o'okole' ku u conversiones.

Le ofertas CPA objetivo le jump'éel bin yano'ob estrategia publicitaria ba'ax ku enfoca ti' generar conversiones. Je'ets'el pujas ti' jump'éel ba'atelilo' en función de le CPA (Ta manaj tumen kaambal), Le u tojol le adquirir jump'éel chéen cliente. Le bix u páajtal u complejo wa ma' a k'ajóol u tojol kaambal (CPA) wa le meyaj ku conversiones ku generan a anuncios. Chéen ba'ale', Cuanto asab sepa yóok'ol le CPA, Cuanto asab wojeltaj bix establecer a pujas tu consecuencia.

Le pujas nu'ukulo'ob xan le jump'éel opción utia'al u ya'abtal le clics, Impresiones, ka visualizaciones vídeo. Elegir le estrategia a permitirá controlar a tuukulil ka' jo'op' aumentas u ROI a campañas. Chéen ba'ale', K'a'abet a yaantal tu yilaje' u le pujas nu'ukulo'ob ma' u recomiendan utia'al tuláakal le campañas. Jump'éel opción asab úuchuk sería utilizar u estrategia u maximizar conversiones, Ma' interviene yéetel k'a'abet menos esfuerzo. Xan a ya'abtal a tuukulil Sáansamal wa descubres a gasto chúumuk ba'axi' inferior a tuukulil Sáansamal.

Puntuaciones calidad

Yo'osal u ma'alo'obkíinsiko'ob a niveles ti' Adwords, K'a'abet a páay óolal ti' ciertos ba'ax clave. Le ba'ax afectan u nivel calidad lak yéetel Ya'abo'ob, yéetel u requerir ajustes ti' u ts'ono'oto' web. Tu continuación u enumeran yaan aspectos k'a'ana'an yaantal tu yilaje' yo'osal u ma'alo'obkíinsiko'ob u nivel calidad:

Le nivel calidad táan Jun ti' le rendimiento a anuncio. Jump'éel nivel calidad ka'anal tsolik ichil u ti' tecnología usuario sólida. Ya'abtal a nivel de calidad xan le jump'éel ma'alo'ob tuukul, ts'o'ok u teech ku u ya'abtal u ranking le anuncio yéetel u xu'ulsiko'ob le chilajen tumen clic. Ts'o'ok je'el u ka'ansaje' táan u kaxtik jump'éel asab visibilidad te' Google wa jump'éel CPC asab t'okik, le nivel calidad afectará u rendimiento a anuncio a lo largo de le. Beyxan ti' kaambalilo'ob le ba'ala, jump'éel nivel calidad ka'anal mejorará le tu'ux ku yaantal ti' u anuncio ti' ya'ala'al máaxo'ob máano'ob xookilo' ka reducirá u tojol tumen clic.

U ma'alo'obkíinsiko'ob u nivel calidad optimizando u yilej le t'aano'obo' clave ti' u anuncio. Le múuch'meyaj t'aano'ob clave refiere ti' le grado coincidencia ti' le anuncio yéetel le consulta xookilo' le usuario. U yilej le t'aano'obo' clave ti' u anuncio je'el yo'osal le nivel calidad, ka determinará bix u muestran u anuncios. U anuncio k'a'ana'an indicar ti' le clientes Sociedad ku páajtal pa'atik u u empresa, K'u'ubul jump'éel t'aano' ti' le molayil convincente, yéetel u atractivo ti' le usuarios ti' le dispositivos.

Le óoxp'éel ba'ax ku influyen ti' le nivel ma'alobil a yilaje' le:: Le tasa ku clics esperada (CTR), Yaan ti' kaambal u jáayal (TI'), yéetel u yilej le anuncio utia'al u intención le usuario. Yaan u comparar le puntuaciones le clave t'aano'obo' ku aparecen ti' jejeláas ku anuncios, Wilej u niveles ma'alobil le t'aano'obo' clave diferirán u meyajo'ob t'aano'ob clave ti' uláak' ku anuncios. Le razones ti' le ba'ala' incluyen jejeláas creatividades publicitarias, Páginas jáayal, Segmentación demográfica, ka asab. Wa le nivel ma'alobil a anuncio Káambal, Comprenderá ma'alob bix u calcula le nivel calidad. Ya'ala'al máaxo'ob máano'ob le análisis ku publican ichil le ts'ono'oto' web u Google yéetel u actualizan Amal pocos k'iin.

Ti' le subasta Adwords, Le nivel calidad influye ti' le ranking le anuncio yéetel le chilajen tumen clic. Descubrirá ti' jump'éel CPC asab t'okik u k'áat u ya'al menos taak'in gastado tumen clic. Le niveles calidad xan k'a'abéet yaantal u tu yilaje' utia'al u oferta. Buka'aj mayor je'el le nivel calidad, Jach asab probable u biin u chíikpajal ti' le anuncio. Ti' le subasta anuncios, jump'éel CPC asab ka'anal generará asab ingresos ti' le kisbuuts'o' xookilo'.

Costar

Jump'éel le k'áat chi'oba' asab importantes ba'ax k'a'abet a meentik teech le “Máakalmáak u tojol Adwords?” Óol tuláakal le máasewáalo'obo' ti' le propietarios negocios ma' ku conscientes le Baajux asociados yéetel le publicidad ti' internet ichil. Chilajen tumen clic wa CPC le jump'éel chilajen regulado tumen Google Adwords yo'osal jump'éel métrica llamada CPC máximo. Le métrica ku cha'antik ti' le anunciantes controlar u ofertas de acuerdo con le cantidad taak'in páajtal permitir u xuupik tumen Amal clic. U tojol Amal clic yaantal yo'osal le Buka'aj a negocio yéetel u le sector le a encuentres.

Utia'al u comprender u tojol le software PPC, Querrá considerar bix asignará u tuukulil. Je'el u páajtal u asignar tu'ux u u tuukulil le publicidad móvil yéetel u escritorio, Ka xan u dirigir u u ciertos dispositivos móviles utia'al u ya'abtal le conversiones. U tojol le software PPC ku ku basa ti' jump'éel bix suscripción, Bey u asegúrese u yaantal tu yilaje' u tojol juntúul suscripción. WordStream ku planes prepago yéetel contratos 6 wi'inal. K'ajlayo', a resultará ch'a'abil presupuestar jump'éel software PPC, Siempre yéetel ken comprenda le términos yéetel condiciones.

Le método asab común utia'al u determinar u tojol Adwords jach u tojol tumen clic (Ppc). Asab ma'alo'ob utilizar ka u k'áato' dirigir ti' jump'éel máako'obo' objetivo específico ka ma' u dirige ti' jump'éel nuxi' volumen tráfico Sáansamal. U tojol tumen mil, wa CPM, Le método puja le útil utia'al u je'el tipos campañas. Le CPM ku ts'aik teech a'alajil t'aan yo'osal u meyaj ku u impresiones ba'ax ku k'amik a anuncio, tu makalmak Páaybe'en a la hora de j jump'éel ba'atelilo' marketing chowak plazo.

A medida u le meyaj ku competidores ti' Internet Chúuns u aumentando, le chilajen Adwords táan u biin u k'aabo'ob. Ku a'alabti'e' jump'éel ja'ab, Bo'otik tuméen le clics seguía u siendo jump'éel u tojol relativamente t'okik. Bejla'e', yéetel asab máako'ob pujando ti' Adwords, Páajtal le u le túumben jejelas gasten 5 euros tumen clic ti' Jayp'éel t'aano'ob clave. Bey u, Wáaj bix je'el u páajtal a Jech xuupik asab táak'in ti' a campañas Adwords.? Yaan ya'ab formas u controlar le Baajux asociados yéetel Adwords.

Wa a wojeltik bix estructurar a yilaje' Adwords utia'al u maximizar u retorno a inversión publicitaria, Xook le artículo. Ti' le artículo u repasarán le Baajux, Beneficios, Segmentación yéetel clave t'aano'ob. Una pakteche' ka na'atik le k'iino'oba' óoxp'éel conceptos k'a'abeto'ob, Chéen táan a ts'o'oksik ti'al u chuumpajal. Una pakteche' kin ka'ansaje' táan ts'o'oksik ti' comenzar, Echa jump'éel vistazo ti' le prueba gratuita. Xan a descargar le software publicitario ti' Adwords waye'. Tu continuación u comenzar u crear tu yilaje'.

Baajux

Google xuupik asab ti' $50 millones ti' le ja'aba' ti' AdWords, yéetel le compañías seguros yéetel le jejelas financieras bo'otik le tojol asab ka'anatako'ob. Beey xan, Amazon xan xuupik jump'éel cantidad considerable, Xuup asab ti' $50 millones ti' le ja'aba' ti' AdWords. Ba'ale' Máakalmáak u tojol xíimbal tumen? Wáaj bix je'el u páajtal a wojéeltik u.? Ti' uláak' ti' ts'áaik jump'éel tuukul tuláakal. Yáax, K'a'abet a yaantal tu yilaje' le CPC Amal t'aan clave. Jump'éel CPC chen u jo'op'éel céntimos ma' u considera t'aano'ob clave u ka'anal chilajen. Le t'aano'obo' clave u asab ta manaj páajtal costar seen bey $50 Tuméen clic.

Uláak' bix u estimar u tojol le calculando le tasa tzeltalo'obo'. Le meyaj ku indicará le frecuencia yéetel le ka jump'éel visitante beeta'al jump'éel asab tu particular. Je'ebix., Je'el u páajtal u configurar jump'éel código k'áate' utia'al u jump'éel seguimiento le suscripciones correo electrónico, yéetel le servidor AdWords yaan u mentik ping ti' le servidores utia'al u correlacionar le a'alajil t'aan. Tu continuación multiplicará le meyaj ku tumen 1,000 Utia'al u calcular le chilajen tzeltalo'obo'. Tu continuación u utilizar le k'iino'oba' uts' k'ajóolilo'obo' utia'al u determinar le chilajen le campañas AdWords.

U yilej le anuncio jach Páaybe'en jump'éel factor. Ya'abtal u yilej le anuncios u ya'abtal le tasas clics yéetel le niveles calidad. Le Optimizador conversiones administra le ofertas a nivel de t'aan clave utia'al u generar conversiones iguales wa inferiores ti' u tojol tumen tzeltalo'obo' especificado tumen juntúul anunciante, wa CPA. Cuanto asab nu'p k'axo'ob ken a anuncios, Buka'aj mayor je'el u CPC. Ba'ale', ba'ax ku yúuchul wa u ba'atelilo' mixtan u meyaj bin u previsto.? Páajtal le ba'ax ma' desee xuupik táak'in ti' anuncios ma', efectivos.

Lajuntúul t'aano'ob clave asab caras ti' AdWords yaan u yil yéetel le finanzas yéetel le industrias ku administran nukuch sumas taak'in. Je'ebix., Le t'aano' clave “grado” o “educación” ocupa jump'éel kúuchil destacado ti' le tsoolol t'aano'ob clave caras u Google. Wa táan a tukultik wokol ichil le jach yáax le educación, yaantal preparado yo'osal in bo'otik juntúul nuxi' CPC tumen juntúul clave t'aan yaan jump'éel volumen xookilo' t'okik. Xan querrá yaantal tu yilaje' u tojol tumen clic je'el t'aan clave relacionada yéetel le kúuchilo'ob Ts'a'akal.

Siempre yéetel ken a administrar a tuukulil, Google AdWords u páajtal u jump'éel nuxi' opción utia'al le mejen jejelas. Je'el controlar Bajux xuupik tumen clic ti' le orientación geográfica, Segmentación tumen dispositivo, ka asab. Ba'ale' K'a', Mix taan a chéen! Google enfrenta ti' le chuchul ketlamo' AskJeeves yéetel Lycos. Táan u desafiando le reinado Google bey le kisbuuts'o' xookilo' bo'ol meyaj ku uno tu yóok'ol kaabe'.

Beneficios

Google AdWords le jump'éel plataforma publicidad bo'ol tumen clic. Yuumiltik yóok'ol le anuncios aparecen tu superior le búsquedas Google. Óol tuláakal le jejelas páajtal beneficiar u u AdWords, debido a u beneficios inherentes. U potentes opciones segmentación ku bino'ob asab te'elo' le simple elección jump'éel máako'obo' objetivo en función de le tu'ux ku yaantal wa le k'ana'an ju'uno'ob. Je'el u páajtal a dirigir a le máako'obo' tu función le exactas t'aano'obo' ku Ts'íibo'ob ich Google, Asegurar ti' u Chéen ku anuncia ti' le clientes táan listos in maanik.

Google Adwords u je'el tuláakal, Ti' le pujas ti' le posiciones le anuncios. Yéetel Google Adwords, Je'el monitorear ka ajustar le tojol u ofertas tia'al le utsil rendimiento Amal clic. Le nu'ukulil Google Adwords a proporcionará a'alajil t'aan quincenal, semanal, ka presentación informes mensuales. U ba'atelilo' je'el u páajtal u atraer tak Ukp'éel visitantes tumen k'iin, Wa teech k'intaj ti'. Utia'al u jóok'sik le k'aas partido Adwords, K'a'na'an a yaantal jump'éel tuukul sáasil u ba'ax a tratando u kaxta'al u yúuchul.

Ti' comparación yéetel le SEO, AdWords le jump'éel nu'ukula' jach asab xoknáalo'obo' utia'al u generar tráfico yéetel clientes Sociedad. Le publicidad PPC le flexible, escalable, ka medibles, Ba'ax u k'áat u ya'al u chéen a bo'otik le máax beetik clic ti' a anuncio. Beey xan, Sabrás exactamente ba'ax clave t'aano'ob a-tasa'aben asab tráfico, Ba'ax a Cha' ma'alo'obkíinsiko'ob a estrategia marketing. Bey xan u páajtal u jump'éel seguimiento le conversiones yéetel AdWords.

Le editor google AdWords ku beetik u le interfaz bixake' ch'a'abil u biilankiltej yéetel ku yáantik administrar u ba'atelilo'. Páajtal wa administra jump'éel yilaje' AdWords nojoch, le editor ku AdWords yaan meent u gestión u ba'atelilo' bixake' asab eficiente. Google Chúuns u impulsando le nu'ukula', Ka amplia gama uláak' beneficios utia'al u yuumilolo'ob negocios. Wa kaxantik jump'éel solución utia'al kajtalo'ob ichil publicitarias u a empresa, Le editor u AdWords le jump'éel nu'ukulil asab útiles disponibles.

Beyxan ti' kaambalilo'ob u seguimiento le conversiones, AdWords k'u'ubul ya'abkach nu'ukul prueba utia'al wáantik a crear le ba'atelilo' publicitaria perfecta. Je'el u páajtal a probar le titulares, T'aan analte'o', yéetel máak yéetel nu'ukulo'ob AdWords ka wilik cuáles funcionan ma'alob. Páajtal a probar a túumben yik'áalil yéetel AdWords. Le beneficios AdWords le infinitos. Bey u, Ba'ax yaan ba'ax want.? Ku káajal bejla'e' wéet yéetel u beneficiar a AdWords!

Orientación

Orientar a campañas u Adwords u audiencias específicas je'el wáantik a ya'abtal a tasa tzeltalo'obo' yéetel ya'abtal le tráfico a ts'ono'oto' web. AdWords k'u'ubul ya'ab métodos utia'al le ba'ala', Ba'ale' probable ti' le método asab xoknáalo'obo' Je'en tu'uxe' jump'éel combinación métodos. Tuláakal yaantal yo'osal u a ku. Tia'al a wojeltik yóok'ol le jejeláas métodos,, Chúuns xookik! Beey xan, Ma' a tu'ubsik u probar a campañas! Hablaremos u bix probar le jejeláas tipos segmentación ti' Adwords.

Le segmentación tumen ingresos le jump'éel ejemplo junmúuch' tu'ux ku yaantal demográfica. K'oja'ano'oba' segmentación basa ti' le datos publicados tumen le IRS. Wa bien chéen táan disponible ti', USA, Google AdWords u extraer a'alajil t'aan ti' le IRS yéetel xook le ti' AdWords, Ba'ax ti' ku cha'antik crear listas basadas ti' le tu'ux ku yaantal yéetel le códigos postales. Bey xan u utilizar le opción segmentación tumen ingresos utia'al u publicidad dirigida. Wa a wojel ba'ax jejelas múuch' taan u nojochtal pertenece a audiencia, Je'el u páajtal u segmentar u campañas u AdWords tu consecuencia.

Uláak' bix u orientar u campañas Adwords le seleccionando jump'éel chun tuukulo' wa subtema tu particular. Le je'ela' ti' Ku cha'antik dirigir ti' jump'éel máako'obo' asab amplio yéetel menos esfuerzo. Chéen ba'ale', Le segmentación tumen chun tuukulo' yaantal yo'osal menos t'aano'ob clave específicas. Le segmentación tumen kaambalo'ob le jump'éel nu'ukula' excelente ken u meyajtiko'ob yéetel t'aano'ob clave. Je'ebix., Je'el u páajtal u utilizar kaambalo'ob yo'osal le áantajo'ob wa yik'áalil u ts'ono'oto' web, wa utia'al jump'éel káajal wa marca específica. Ba'ale' je'el ba'ax je'el u bej u elijas, Je'el u páajtal a k'uchul a máako'obo' objetivo yéetel ya'abtal a conversiones.

Le uláak' bix u orientar le anuncios AdWords le seleccionar u audiencia en función de u ingresos medios, Tu'ux ku yaantal, ka asab. Le opción jach útil ti' le especialistas ti' marketing u desean asegurar ti' u le anuncios ti' le táan xupik u táak'in k'uchulo'ob ti' le audiencia jach asab probable u u manej. Te'ela', U yaantal seguro u ba'atelilo' publicitaria Bíin ts'o'okok u le audiencia ku úuchak manej u producto. Ba'ale', ba'ax bix je'el u páajtal a beetik le je'elo'.?

T'aano'ob clave

Ti' le seleccionar t'aano'ob clave utia'al u anuncio, Lela' Jech términos amplios wa t'aano'ob ma' kuxkinko'obi' relacionadas yéetel a negocio. K'áato' orientar le clics nu'p k'axo'ob ti' le clientes cualificados yéetel mantener le impresiones ti' le mínimo. Je'ebix., Wa teech jump'éel taller reparación computadoras, Ma' anuncies a negocio usando le t'aano' “ordenador.” Ka kex ma' a Jech le t'aano'obo' clave amplias, Je'el u páajtal u xu'ulsiko'ob u tojol u PPC yo'osal u búukinta'al sinónimos, Variaciones cercanas, ka t'aano'ob relacionadas semánticamente.

Wa bien le t'aano'obo' clave u nej chowak páajtal parecer atractivas ti' le principio, Ti' le SEM ma' tu suelen cha'an. Ti' uláak' t'aano'ob, Wa máax Ts'íibt “Contraseña u WiFi” Úuchak ma' kuxkinko'obi' kaxtik a producto wa mayaj. Úuchak kuxkinko'obi' tratando u ookol u páawo'ob inalámbrica, wa xíimbalt juntúul eetail. Ninguna a meyaje' leti' u yilik sería ma'alob utia'al a ba'atelilo' publicitaria. Ichil u kúuchil le jeelea', Meyajtiko'ob t'aano'ob clave u nej chowak u ken nu'p k'axo'ob utia'al a producto wa mayaj.

Uláak' bix u kaxtik t'aano'ob clave u baja tzeltalo'obo' le publicar campañas negativas. Je'el u páajtal u excluir determinadas t'aano'ob clave ti' u ba'atelilo' a nivel de múuch' anuncios. Lela' especialmente útil wa a anuncios ma' generan ventas. Ba'ale' ma' Mantats' lela' páajtal. Yaan yaan trucos utia'al u kaxtik t'aano'ob clave u tzeltalo'obo'. Echa jump'éel vistazo ti' le artículo Search Engine Journal tia'al a wojeltik. Ku taasik ya'ab consejos utia'al identificar t'aano'ob clave u ka'anal tzeltalo'obo'. Wa láayli' ma' a meetmaj, Je'el u páajtal a káajsik a máansik yéetel a yo'osal bejla'e' wéet.

Tu ke u k'a'ana'an k'a'ajsik yóok'ol le t'aano'obo' clave utia'al u Adwords le báaxal jump'éel ju'un Páaybe'en ti' le coincidencia u anuncios yéetel le clientes Sociedad. Yo'osal u búukinta'al t'aano'ob clave u ka'anal calidad, U anuncios u mostrarán u prospectos ma'alob calificados u lu'umo'oba' asab kaambal ti' le t'oojob maano'. Te'ela', Je'el u páajtal a k'uchul jump'éel máako'obo' ka'anal calidad ba'ax yaan ti' asab probabilidades u sutk'esiko'ob u. Yaan óoxp'éel tipos k'ajle' u t'aano'ob clave, transaccional, informativo, ka personalizado. Je'el utilizar je'el máaxake' ti' le k'iino'oba' tipos t'aano'ob clave utia'al dirigir junmúuch' clientes tu particular.

Uláak' bix u kaxtik t'aano'ob clave u ka'anal calidad jach utilizar u nu'ukula' u t'aano'ob clave proporcionada tumen Google. Bey xan u utilizar le informe consultas análisis leti'ob utia'al webmasters Google. Con el Fin de ya'abtal u posibilidades u kéen p'áatak conversiones, Meyaj t'aano'ob clave ba'ax ku relacionen yéetel le contenido u ts'ono'oto' web. Je'ebix., Wa ka kóonik nook', Intenta biilankiltej le t'aano' “moda” Bey le t'aano' clave. Le je'ela' ku u a ba'atelilo' bixake' notada tumen le interesados ti' le producto táan u konik.

Utia'al u yantal éxito ti' Adwords, K'abéet a wojéeltik ba'ax t'aano'ob clave k'a'abéet a biilankiltej yéetel bix pujar tuméen ichilo'ob,. Ti' le artículo, Aprenderás u establecer pujas manualmente, T'aano'ob clave u investigación, ka reorienta a anuncios. Le estrategia t'aano'ob clave jach ya'ab asab, xan, incluyendo bix probar u t'aano'ob clave yéetel bix averiguar cuáles obtienen le ti' tasas clics. Kexi', Táan a yo'osal a yaan u yáantiko'ob jóok'sik le k'aas partido Adwords.

Investigación t'aano'ob clave

Le marketing tu buscadores le jump'éel nu'ukulil tuukulo'obo' le marketing online, Yéetel le éxito jump'éel publicitaria ba'atelilo' yaantal yo'osal u elección le t'aano'obo' clave ti'alo'ob. Le investigación t'aano'ob clave le le tuukula' u identificar mercados rentables yéetel le intención xookilo'. Le t'aano'obo' clave proporcionan ti' le aj-ookolo' datos estadísticos yóok'ol le usuarios Internet yéetel ti' leti'ob paklan beeta'al jump'éel estrategia publicitaria. Búukinta'al nu'ukul bey Google AdWords’ Creador anuncios, Le jejelas páajtal u elegir le t'aano'obo' clave asab nu'p k'axo'ob utia'al u publicidad bo'ol u tumen clic. Le propósito le investigación t'aano'ob clave le producir k'a'ankach impresiones le máako'ob ku kaxtiko'ob u activamente ba'ax yaan utia'al ofrecer.

Le yáax paso ti' le investigación t'aano'ob clave jach determinar a máako'obo' objetivo. Una pakteche' ka hayas identificado a máako'obo' objetivo, Je'el u páajtal a máan in t'aano'ob clave u asab específicas. Utia'al u jump'éel investigación t'aano'ob clave, Je'el u páajtal a utilizar nu'ukul gratuitas bey le nu'ukula' t'aano'ob clave Adwords u Google wa nu'ukulo'ob investigación t'aano'ob clave u bo'ol bey Ahrefs. Táan a nu'ukulo'ob ku excelentes utia'al investigar t'aano'ob clave, Ts'o'ok u ts'abal métricas yóok'ol jujuntúulal. Xan k'a'ana'an investigar seen je'el bixake' páajtal bey ma' seleccionar jump'éel t'aan clave wa frase específica.

Ahrefs jach juntúul ti' nu'ukulo'ob investigación t'aano'ob clave yo'osal máaxo'ob contenido. U nu'ukula' investigación t'aano'ob clave meyajtiko'ob datos flujo clics utia'al u ofrecer métricas clics únicas. Ahrefs yaan ti' kan planes u suscripción jejeláas, yéetel pruebas gratuitas ti' le planes suscripción Standard yéetel Lite. Yéetel pruebas gratuitas, U biilankiltej le nu'ukula' ti' úuktúul k'iino'ob yéetel bo'otik chéen juntéene' tu le wi'inal. Le k'oja'ano'obo' u datos u t'aano'ob clave jach nojoch ch'i'ibalil – Ku taasik jo'op'éel mil millones u t'aano'ob clave ti' 200 Noj lu'umilo'obo'.

Le investigación t'aano'ob clave k'a'ana'an u beel jump'éel tuukula' continuo, Ts'o'ok u t'aano'ob clave populares bejla'e' páajtal ma' u le ti' opciones utia'al u negocio. Beyxan ti' kaambalilo'ob le investigación t'aano'ob clave, Xan k'a'ana'an incluir le investigación términos marketing contenidos. Utia'al u bisik ka'ansaj juntúul investigación, Yéetel ingrese le clave t'aano'obo' ku describen u empresa yéetel kan Jaytéen máako'ob Ts'íibo'ob le términos Amal wi'inal. Controle le meyaj ku búsquedas ba'ax ku k'amik Amal término Amal wi'inal yéetel Bajux jujuntúulal tumen clic. Yéetel suficiente investigación, Je'el u páajtal a ts'íibtik contenido ka'ansaje' táan ti' a búsquedas populares.

Pujar tumen clave t'aano'ob

K'a'ana'an investigar le ketlamo' yéetel identificar cuáles le t'aano'ob clave asab náats'al utia'al u ya'abtal u posibilidades u kéen p'áatak jump'éel ka'anal tráfico yéetel náajaltik táak'in. U búukinta'al nu'ukulo'ob investigación t'aano'ob clave teech ku u decidir ba'ax t'aano'ob clave yaan ti' asab potencial ka cuáles le jach competitivas utia'al u a náajaltik táak'in. Xan a biilankiltej nu'ukul bey Ubersuggest ka in wil estadísticas históricas u t'aano'ob clave, Presupuestos sugeridos, ka ofertas competitivas. Una pakteche' ka hayas determinado ba'ax t'aano'ob clave a yaan náajaltik táak'in, Yaan a decidir le estrategia t'aano'ob clave.

Tu ke u k'a'ana'an u k'a'ajsik le elegir cuidadosamente le t'aano'obo' clave u ku k'áato' dirigir u. Buka'aj mayor je'el u CPC, UTSIL. Ba'ale' wa a chukpachtik yáax puestos ti' le motores xookilo', Yaan pujar ka'anal. Google analiza a puja CPC yéetel le nivel ma'alobil le t'aano' clave le tu a diriges. Lela' u k'áat u ya'al k'a'ana'an seleccionar le t'aano'obo' clave correctas ka tu yaan u yáantiko'ob kéen p'áatak le ti' clasificaciones. Pujar tumen clave t'aano'ob a Cha' u asab preciso yéetel a audiencia.

Ti' le pujar tumen t'aano'ob clave ti' Adwords, K'a'abet a yaantal tu yilaje' ba'ax tu kaxtik a máako'obo' objetivo. Buka'aj asab máako'ob encuentren u ts'ono'oto' web yéetel u anuncios, asab tráfico recibirás. K'a'ajesik ba'ax ma' tuláakal le t'aano'obo' clave resultarán ti' ventas. U búukinta'al le seguimiento conversiones ti' permitirá kaxtik le t'aano'obo' clave asab rentables ka ajustar u CPC máximo tu consecuencia. Le ken a estrategia puja tumen t'aano'ob clave táan u funcionando, Ti' traerá jump'éel asab li'isik tojol. Wa a tuukulil le u limitado, Mantats' je'el utilizar jump'éel mayaj bey PPCexpo yo'osal Trauma a estrategia puja tumen t'aano'ob clave.

K'a'as ba'ax a competidores ma' necesariamente ku kaxtiko'ob u meentik bixake' le meyaj ku uno ti' u linki abas kaambal u ya'ala'al máaxo'ob máano'ob Google. Xan k'a'abéet a yaantal tu yilaje' le rentabilidad a ba'atelilo' publicitaria. Jach k'abéet a tráfico le clientes k'a'ana'antal yaantal kaxtik a producto.? Je'ebix., Wa a anuncio ku chíikpajal yáanal u fichas, Páajtal le ka'ansaje' táan atrayendo clics uláak' jejelas. Evite pujar tumen le términos marca u competidor wa u empresa ma' táan ti' le ch'aaj Il.

Configurar ofertas manualmente

Le ofertas automáticas mina'an ti'ob tu yilaje' k'inbesajo'ob recientes, Cobertura mediática, Ventas cháak ti' le, wa u clima. Le pujas nu'ukulo'ob centran tu establecer le puja ma'alob ti' le súutuko' yáax. Reduciendo le pujas ka u ROAS Káambal, Je'el u páajtal u maximizar u ingresos. Chéen ba'ale', Le pujas nu'ukulo'ob requieren conozcas le jejeláas ba'ax ku páajtal afectar le ROAS. Le o'olale', Establecer ofertas manualmente le asab beneficioso u automatizar le.

Wa bien le método ku bisik jump'íit asab u k'iinil, K'u'ubul jump'éel kaambalil yo'osal granular ka garantiza le implementación instantánea ti' le cambios. Le ofertas automáticas ma' le ideales utia'al u ba'ax menta'abij nukuch, u páajtal u talamil monitorear yéetel controlar. Beey xan, Le visualizaciones diarias ti' le yilaje' limitan le anunciantes’ Buka'aj u ba'al u yil le “Panorama tuláakal.” Le pujas nu'ukulo'ob a permiten monitorizar le pujas jump'éel t'aan clave específica.

U jela'anil in le pujas automáticas, establecer ofertas manualmente ti' Google Adwords k'a'abet conozcas a producto wa mayaj yéetel a le kaambalo'ob k'a'abeto'ob utia'al establecer a ofertas. Chéen ba'ale', Le ofertas automáticas ma' Mantats' le le utsil opción utia'al Jayp'éel campañas. Ka' jo'op' u Google le capaz u optimizar automáticamente u ofertas en función de le conversiones, Ma' Mantats' u yojéel ba'ax conversiones le nu'p k'axo'ob utia'al a negocio. Bey xan u utilizar jump'éel tsoolol t'aano'ob clave negativas utia'al u xu'ulsiko'ob u desperdicio.

Le kéen a k'áat ya'abtal le clics, Je'el u páajtal a establecer le CPC manualmente ti' Google Adwords. Bey xan u establecer jump'éel límite máximo u oferta CPC. Ba'ale' ten tu yilaje' u le método u afectar a ba'ax ku kaxtik ka meentik u a CPC u dispare. Wa teech jump'éel tuukulil u $100, establecer jump'éel límite oferta CPC máximo ti' $100 U páajtal u jump'éel ma'alo'ob opción. Tu este caso, Je'el establecer jump'éel oferta asab baja tuméen le posibilidades conversiones bajas.

Reorientación

Le política Google prohíbe u recopilación u a'alajil t'aan máaxo'ob wa ku ye'esik máaxo'ob, bey números tarjetas p'aax, Direcciones correo electrónico, ka números nu'ukul t'aan. Independientemente ti' u tentador u páajtal u le retargeting yéetel Adwords utia'al a negocio, Yaan formas u Jech recopilar a'alajil t'aan ku meyajo'ob k'ajlayo'. Google yaan ka'ap'éel tipos k'ajle' u anuncios retargeting, Ka funcionan u maneras jach jejeláas. Ti' le artículo u analizan ka'ap'éel a yo'osal yéetel u explican le beneficios u Amal jump'éel.

RLSA le jump'éel bix poderosa u k'uchul le usuarios yaan tin u listas retargeting yéetel capturar le naats' le tzeltalo'obo'. K'oja'ano'oba' remarketing u páajtal u xoknáalo'obo' utia'al captar usuarios ku séen expresado k'ana'an ju'uno'ob ti' u yik'áalil yéetel áantajo'ob, chéen ba'ale' u láayli' ma' u séen convertido. U búukinta'al RLSA ti' Cha' k'uchul le usuarios ka' jo'op' mantiene altas tasas tzeltalo'obo'. Te'ela', Je'el u páajtal a optimizar a ba'atelilo' dirigiendo teech yaan a usuarios asab nu'p k'axo'ob.

Le campañas retargeting u páajtal u ti' jump'éel variedad plataformas, Ti' le motores xookilo' u ts'áabal le redes. Wa teech jump'éel producto jach particularmente Seguro, Je'el u páajtal u crear anuncios yik'áalil similares yéetel juntúul oferta atractiva. Jach páajtal configurar campañas retargeting ti' asab ti' jump'éel plataforma. Chéen ba'ale', utia'al u jump'éel impacto máximo, Asab jach elegir le combinación asab efectiva u xan. Jump'éel ba'atelilo' retargeting ma'alob ejecutada je'el impulsar túumben ventas yéetel ya'abtal le ganancias tak ti' 80%.

Le retargeting yéetel Adwords a Cha' we'esik anuncios ti' jump'éel linki abas kaambal visitada ka'achij. Wa jump'éel usuario ts'o'ok u navegado tumen u linki abas kaambal ti' a producto ti' le pasado, Google chíikpajal anuncios dinámicos u contengan le producto. Le anuncios ku táan u ka'a suuto'ob we'esik ti' le visitantes wa visitan u linki abas kaambal ti' le plazo jump'éel k'iino'ob. Leti' ka meentik tuukul a yéetel le anuncios colocados ti' YouTube wa ti' le páawo'ob visualización Google. Chéen ba'ale', Adwords ma' beeta'al jump'éel seguimiento táan a visualizaciones wa ma' a a puesto ti' máax ku ichilo'ob, ti' jump'éel k'iino'ob.

T'aano'ob clave negativas

Wa a k'áatik bix kaxtik yéetel añadir t'aano'ob clave negativas ti' a ba'atelilo' Adwords, Yaan Jayp'éel formas u beetik. Jump'éel bix ch'a'abil le utilizar le xookilo' Google. Ooken le t'aano' clave le tu intentas orientar a anuncios, Ka probable le a wilik chíikpajal Jun múuch' anuncios nu'p k'axo'ob. Ku ts'áabal le anuncios ti' u tsoolol t'aano'ob clave negativas u Adwords le ku ti' u náach ti' le anuncios yéetel mantener tu yilaje' Cho'.

Wa diriges jump'éel agencia marketing online, Páajtal le u desee apuntar u t'aano'ob clave negativas específicas utia'al SEO, bey je'el bix ti' PPC, CRO, wa Diseño u Landing Page. Yéetel u beetik clic ti' le botón “Ku ts'áabal t'aano'ob clave u negativas” tu yiknal le términos xookilo', ka aparecerán yiknal le término xookilo'. Le je'ela' teech ku ti' teech relevante yéetel u kéen p'áatak clientes Sociedad yéetel ventas específicos. Ba'ale' ma' a tu'ubsik u t'aano'ob clave negativas u a competidor – Yane' ti' leti'ob páajtal u le mismos, Bey u K'a'na'an a beel selectivo.

U búukinta'al t'aano'ob clave negativas utia'al u bloquear consultas xookilo' le jump'éel bix poderosa u wáaj u negocio le anuncios descuidados u Google. Xan k'a'ana'an ku ts'áabal t'aano'ob clave negativas a nivel de ba'atelilo'. Ti' le modo, ku bloquearán le consultas leti'ob ku ma' u apliquen le ba'atelilo' ka u activará bey t'aan clave negativa predeterminada utia'al u futuros ku anuncios. Je'el u páajtal u establecer t'aano'ob clave negativas u describan u empresa ti' términos genéricos. Bey xan u biilankiltej le utia'al bloquear anuncios ti' yik'áalil wa categorías específicos, Bey le zapaterías.

U ti' jump'éelili' kuchil-bix ken u t'aano'ob clave positivas, k'a'ana'an ku ts'áabal t'aano'ob clave negativas ti' u ba'atelilo' Adwords utia'al Jech le tráfico ma' deseado. Le ken utilizas t'aano'ob clave negativas, K'a'abet a Jech le términos generales, Bey “Freidora iik' ninja”, Ba'ax chéen atraerá le máako'obo' kuxkinko'obi' interesadas ti' yik'áalil específicos. Jump'éel término asab específico, Bey “Freidora iik' ninja”, Teech ahorrará taak'in, Ka je'el u páajtal a excluir anuncios ma' ken nu'p k'axo'ob utia'al a empresa.