Tag: SEO

Awọn igbesẹ pupọ lo wa ni iṣakoso Adwords. Iwọnyi pẹlu ipinnu awọn koko-ọrọ, ase, ati tun-tita. Lilo ẹgbẹ titaja Adwords ti o peye le ṣe iranlọwọ fun ọ lati ni pupọ julọ lati ipolongo rẹ. Kọ ẹkọ bi o ṣe le bẹrẹ loni! Eyi ni diẹ ninu awọn agbegbe pataki lati ronu. O nifẹ si ajọṣepọ pẹlu ẹgbẹ titaja PPC ti a fọwọsi? Ṣayẹwo nkan yii fun awọn imọran ati ẹtan. Inu rẹ yoo dun pe o ṣe!

Sanwo fun titẹ (PPC)

Sanwo fun titẹ (PPC) ipolowo jẹ iru ipolowo ti o fun ọ laaye lati ṣe afihan awọn ipolowo rẹ taara si awọn eniyan ti o n wa ọja tabi iṣẹ rẹ taara. Ipolowo PPC munadoko pupọ ti o ba le dojukọ awọn eniyan ti o n wa nkan ti o funni ni itara. Sibẹsibẹ, o yẹ ki o mọ pe o le jẹ gbowolori. Eyi ni awọn imọran diẹ fun ṣiṣe pupọ julọ ti ipolongo ipolowo PPC rẹ:

Ṣeto isuna. Ọpọlọpọ awọn oniwun iṣowo bẹrẹ pẹlu iye kan lati lo lori isanwo fun ipolowo tẹ, ṣugbọn bi awọn nọmba akojo, o le ṣatunṣe iye. A $200 rira le nikan nilo meji jinna, nigba ti a $2 tẹ le ja si ni a $20 tita. Ipolowo PPC fojusi lori awọn koko-ọrọ ati awọn olugbo – awọn ọrọ tabi awọn gbolohun ti eniyan n wa – lati pinnu bi awọn ipolowo rẹ ṣe munadoko. Ti o ba n gbiyanju lati de ọdọ ọpọlọpọ eniyan, ro nipa lilo awọn koko-ọrọ odi lati ṣe idiwọ awọn ipolowo rẹ lati wa ninu awọn abajade wiwa.

Ti o ko ba ni idaniloju nipa iru ipolowo wo lati lo, o le bẹrẹ kekere ati idanwo awọn koko-ọrọ oriṣiriṣi ati awọn ipolongo titi iwọ o fi rii pe o dara julọ fun iṣowo rẹ. PPC gba ọ laaye lati ṣe idanwo pẹlu oriṣiriṣi awọn koko-ọrọ ati awọn ipolongo titi ti o fi rii ọna lati ṣe ipilẹṣẹ owo-wiwọle. Ọpọlọpọ awọn eto PPC ọfẹ ati iye owo kekere tun wa, nitorinaa o le ṣe idanwo awọn aṣayan oriṣiriṣi ṣaaju idoko-owo nla. Ṣugbọn bọtini ni lati rii daju pe o nlo iru ipolowo PPC ti o tọ lati de ọdọ eniyan pupọ julọ.

Awọn ọrọ-ọrọ

Nigbati o ba fojusi awọn olugbo ti o tọ pẹlu Adwords, o ṣe pataki lati wo kọja awọn ofin gbogbogbo ti awọn olugbo rẹ yoo wa. Yatọ si awọn ofin jeneriki le ge diẹ ninu awọn alabara ti o ni agbara kuro ninu eefin tita rẹ. Dipo, kọ akoonu ti o ṣe iranlọwọ lati ṣe itọsọna awọn alabara ti o ni agbara nipasẹ gbogbo irin-ajo olura. O tun le gbe awọn ipilẹ fun awọn ibatan igba pipẹ. Eyi ni awọn imọran diẹ lati ṣe iranlọwọ fun ọ lati wa awọn koko-ọrọ to tọ fun ipolongo rẹ.

Akoko, o gbọdọ mọ bi o ṣe le pin awọn koko-ọrọ rẹ. Ọna ti o dara lati ṣe eyi ni lati ṣe akojọpọ awọn koko-ọrọ ti o ni ibatan si awọn ẹgbẹ ọtọtọ. Nipa ṣiṣe eyi, o le kọ awọn ipolowo ifọkansi fun ọpọlọpọ awọn koko-ọrọ ni ẹẹkan. Eyi yoo ṣe iranlọwọ fun ọ lati ṣetọju eto akọọlẹ ti a ṣeto ati akọkọ fun Awọn Dimegilio Didara giga. Lati bẹrẹ, yan gbolohun ọrọ koko ti o ṣe apejuwe ọja tabi iṣẹ rẹ dara julọ. Ni ọna yi, iwọ yoo ni anfani lati de ọdọ awọn asesewa ti o pe ni igbamiiran ni eefin rira.

Maṣe lo awọn koko-ọrọ ẹyọkan. Nwọn ṣọ lati wa ni ju jeneriki. Awọn gbolohun ọrọ gigun, bi eleyi “ifijiṣẹ apoti ẹfọ Organic,” ti wa ni siwaju sii ìfọkànsí. Awọn gbolohun wọnyi ṣe ifamọra awọn onibara ti o tọ. Lilo awọn koko-ọrọ leyo le jẹ ki o munadoko diẹ, Paapa ti awọn alabara rẹ ba lo awọn ofin oriṣiriṣi fun ọja tabi iṣẹ rẹ. O yẹ ki o ṣe atokọ awọn iyatọ ti awọn koko-ọrọ rẹ, pẹlu colloquial awọn ofin, yiyan Akọtọ, ọpọ awọn ẹya, ati ki o wọpọ misspellings.

Kalokalo

Igbesẹ akọkọ ni ipolowo lori Adwords ni yiyan ẹda ipolowo ati ifiranṣẹ rẹ. Awọn nkan mẹta wọnyi ni ipa lori gbigbe awọn ipolowo rẹ sori oju-iwe awọn abajade wiwa Google. Awọn iye owo fun tẹ (CPC) ọna ti o dara julọ fun wiwakọ awọn onibara afojusun pato, ṣugbọn kii ṣe doko fun awọn oju opo wẹẹbu pẹlu awọn iwọn giga ti ijabọ ojoojumọ. Idiyele CPM jẹ aṣayan miiran, sugbon ti wa ni nikan lo lori Ifihan Network. Awọn ipolowo CPM han siwaju nigbagbogbo lori awọn oju opo wẹẹbu ti o jọmọ nibiti awọn ipolowo AdSense ti han.

Google nfunni ni ọpọlọpọ awọn aṣayan fun ṣatunṣe awọn idu rẹ. Ọna kan lati ṣe atunṣe idu ni lati ṣatunṣe pẹlu ọwọ kọọkan idu koko-ọrọ. Iye ti o ṣeto fun koko-ọrọ kọọkan kii yoo ni ipa lori isuna ipolowo lapapọ. Google yoo tun sọ fun ọ iye owo ti o le na lori ẹgbẹ ipolowo kọọkan, ṣugbọn iye naa jẹ patapata si ọ. Nibẹ ni o wa meji orisi ti Koko idu awọn atunṣe – Afowoyi ati aládàáṣiṣẹ. Ibi-afẹde ni lati jẹ ki ipolowo rẹ han ninu awọn abajade wiwa pẹlu idiyele ti o kere julọ fun titẹ.

Ọna miiran lati dinku awọn idu rẹ ni lati mu Dimegilio didara rẹ pọ si. Iwọn didara jẹ idiyele ti imunadoko ipolowo rẹ. Iwọnwọn yii ko lo ninu ilana titaja, ṣugbọn o ṣe iranlọwọ lati pinnu awọn aidọgba rẹ ti han ti o ga julọ lori atokọ naa. Eto titaja Adwords Google jẹ ọna titọ lati ṣe idajọ ipo ipolowo iwaju rẹ ati pe ko gba awọn olupolowo laaye lati “ra” ọna wọn si oke. Google nlo metiriki CPC ti o pọju lati ṣe ilana iye owo ti o san fun titẹ kọọkan.

Tun-tita

Tun-titaja jẹ aṣayan ti o dara fun awọn olupolowo ti o fẹ lati de ọdọ awọn eniyan diẹ sii pẹlu ifiranṣẹ wọn. Pẹlu tun-tita, Awọn ipolowo rẹ yoo han lori awọn aaye ti awọn alabara rẹ ti ṣabẹwo si laipẹ. Sugbon, ṣe akiyesi pe wọn le han lori awọn aaye ti ko ni ibatan si iṣowo rẹ. Eyi tumọ si pe o nilo lati ṣeto iyasoto fun aaye naa lati yago fun ifihan pupọ tabi awọn ẹtọ ti ifọle. Ṣugbọn kini tun-tita?

Tun-titaja jẹ ọrọ ti a lo ninu titaja ori ayelujara, ati pe o tọka si awọn ipolowo ìfọkànsí si awọn eniyan ti o nifẹ tẹlẹ ninu awọn ọja ati iṣẹ ti o ni lati funni. Awọn ipolowo wọnyi ni a fi ranṣẹ si awọn eniyan kanna lẹẹkansi, ati awọn onibara kanna ni o ṣee ṣe lati tẹ lori wọn lẹẹkansi. Tun-tita ṣiṣẹ daradara pẹlu Facebook, Adwords, ati awọn ọna miiran ti ipolowo ori ayelujara. Laibikita awoṣe iṣowo rẹ, o yẹ ki o ronu nipa lilo awọn ọna wọnyi lati de ọdọ awọn eniyan ti o ṣeeṣe julọ lati di awọn alabara rẹ.

Ibamu gangan

Ẹya Ibaramu Gangan ni AdWords gba awọn olupolowo laaye lati dènà awọn iyatọ ti awọn koko-ọrọ wọn ṣaaju titẹ wọn. O tun jẹ ki o rii iye awọn jinna ti o n ṣe ipilẹṣẹ pẹlu awọn ọrọ wiwa oriṣiriṣi. Ni kukuru, o baamu awọn ọrọ wiwa rẹ pẹlu awọn koko-ọrọ to wulo julọ. Ti o ba jẹ alagbata, eyi tumọ si pe diẹ sii ni pato ti o wa pẹlu Koko rẹ, ti o dara ju. Ṣugbọn kini awọn anfani ti Ibaramu Gangan ni AdWords?

Awọn koko-ọrọ ibaamu deede ni akọkọ ni opin si awọn ere-kere ti o jẹ deede kanna bi ibeere wiwa, eyiti o fi agbara mu awọn olupolowo lati kọ awọn atokọ Koko pẹlu awọn iru gigun pupọ. Ni awọn ọdun aipẹ, sibẹsibẹ, Google ti ṣe atunṣe algorithm lati ṣe akiyesi aṣẹ ọrọ, sunmọ aba, asẹnti, ati awọn iṣesi. Ni gbolohun miran, Awọn koko-ọrọ Baramu Gangan ti wa ni kongẹ diẹ sii ju lailai. Ṣugbọn wọn tun jina si pipe. Awọn koko-ọrọ ibaamu deede le tun wulo ti o ba n fojusi awọn olugbo onakan.

Ẹya baramu gangan ni Adwords n gba ọ laaye lati dín awọn ibeere wiwa silẹ lati fojusi ni deede diẹ sii. Lakoko ti eyi dinku ijabọ, ijabọ baramu gangan ni oṣuwọn iyipada ti o ga julọ. Ni afikun, nitori awọn koko-ọrọ ibaamu deede jẹ pataki pupọ, wọn ṣe ilọsiwaju ni aiṣe-taara Iwọn Didara rẹ. Eyi wulo paapaa fun awọn alatuta ori ayelujara. Nitorina, lakoko ti kii ṣe ọna ti o dara julọ lati mu isuna ipolowo rẹ pọ si, o tun tọ si. Nitorina, bẹrẹ loni!

Koko odi

Nigba ti o ba de si ti o npese ijabọ, Awọn koko-ọrọ odi ni Adwords jẹ pataki bi awọn koko-ọrọ deede. Ninu SEO, eniyan yoo yan awọn koko ti wọn fẹ han fun, lakoko ti o ko han fun awọn ofin kanna. Nipa lilo awọn koko-ọrọ odi ni Adwords, iwọ yoo dènà awọn ipolowo lati ṣe afihan fun awọn ọrọ wiwa ti ko ṣe pataki si ipolongo rẹ. Awọn koko-ọrọ wọnyi tun le mu awọn abajade rere jade, nitorina o yẹ ki o rii daju pe o lo wọn daradara.

O tun le dènà awọn ofin ti kii yoo yipada si awọn alabara. Fun apẹẹrẹ, ti o ba polowo Ninja air fryer, maṣe lo ọrọ naa “afẹfẹ fryer” ninu rẹ ìpolówó. Dipo, lo awọn ofin bi “afẹfẹ fryer” tabi “ninja air fryer” dipo. Lakoko ti awọn ofin jeneriki yoo tun wakọ ijabọ, iwọ yoo ṣafipamọ owo ti o ba le yago fun wọn lapapọ. Nigba lilo awọn koko odi, rii daju pe o lo wọn nikan ni awọn ẹgbẹ ipolowo tabi ipolongo ti o ni.

Awọn koko-ọrọ odi le jẹ ohunkohun lati awọn orukọ olokiki si awọn ofin pataki gaan. Fun apere, Koko gbolohun ọrọ odi baramu le ṣe idiwọ ipolowo lati han fun awọn wiwa ti o ni awọn ọrọ gangan tabi awọn gbolohun ọrọ ninu. O ṣe iranlọwọ ti iṣowo rẹ ba ta awọn ibọsẹ ti o jẹ aratuntun ati iṣẹ ṣiṣe fun awọn ere idaraya. O le fẹ ṣeto awọn koko-ọrọ ibaamu deede odi fun awọn ibọsẹ funmorawon, fun apere. O tun le ṣeto awọn koko-ọrọ ibaamu deede odi lati ṣe idiwọ ipolowo lati ṣafihan fun awọn ọrọ wiwa kan pato.

Ti o ba jẹ tuntun si ipolowo Pay-fun-tẹ, o le ṣe iyalẹnu bi o ṣe le ṣe pupọ julọ ti Adwords. Nkan yii yoo ṣafihan ọ si awọn ipilẹ ti ipolowo Pay-fun-tẹ, pẹlu Koko iwadi, ase, ati Dimegilio didara. Yoo tun pese diẹ ninu awọn ọgbọn fun ṣiṣe pupọ julọ ti irinṣẹ titaja to lagbara yii. Iwọ yoo kọ ẹkọ bi o ṣe le mu ROI rẹ pọ si ati ilọsiwaju laini isalẹ rẹ nipa lilo AdWords ni aṣeyọri.

Sanwo-fun-tẹ ipolongo

Ipolowo isanwo-fun-tẹ jẹ ilana titaja ori ayelujara ti o ni isanwo ile-iṣẹ kan nikan nigbati ẹnikan ba tẹ ipolowo rẹ. Ilana yii ni nkan ṣe pẹlu awọn ẹrọ wiwa bii Google ati Bing, ati pe o tun lo nipasẹ awọn aaye ayelujara awujọ. O kan sisanwo ile-iṣẹ ni iye ti a ti pinnu tẹlẹ lati jẹ ki ipolowo rẹ han labẹ gbolohun ọrọ wiwa kan pato. Sibẹsibẹ, niwon awọn olupolowo nikan sanwo nigbati ẹnikan ba tẹ lori ipolowo wọn, wọn gbọdọ ni anfani lati pese iye ti o dara julọ fun owo wọn.

Awọn oriṣi ipilẹ meji lo wa ti ipolowo isanwo-fun-tẹ: alapin-oṣuwọn ati idu-orisun. Awọn ọna mejeeji le jẹ anfani fun awọn iṣowo. Ni ibere lati yan awọn ọtun sanwo-nipasẹ-tẹ awoṣe, olupolowo yẹ ki o kọkọ pinnu kini awọn ibi-afẹde wọn. Lakoko ti ipolowo lori awọn ẹrọ wiwa jẹ ọna nla lati gba ijabọ si oju opo wẹẹbu wọn, o le jẹ airoju fun olubere. Ni isalẹ wa awọn imọran diẹ ti yoo ṣe iranlọwọ fun ọ lati bẹrẹ pẹlu ilana titaja oni-nọmba yii.

Idiyele lori aaye ẹrọ wiwa Google jẹ apakan pataki ti gbigba ijabọ si oju opo wẹẹbu rẹ. Awọn idiwo jẹ iṣiro nipasẹ Google ti o da lori awọn gbolohun ọrọ koko. Nigbati ẹnikan ba wa koko tabi gbolohun kan pato, wọn yoo ṣafihan pẹlu awọn ipolowo akoj ọja ti o da lori ero inu wọn lati ra. Ti o ga ni titẹ, kekere owo, ati awọn diẹ seese a alejo ni lati tẹ lori rẹ ipolongo.

Ọkan ninu awọn ifosiwewe pataki julọ ni Adwords’ CTR jẹ ẹda ipolowo. Ẹda ipolowo ti o wuyi yoo ran ọ lọwọ lati jade laarin idije naa. Ipolowo didara kekere kan, ti a ba tun wo lo, yoo na ọ diẹ owo ati abajade ni ipo Ipolowo kekere kan. Sugbon, pẹlu ọna ti o tọ, O le mu CTR rẹ pọ si. Eyi jẹ ẹya pataki ti ipolowo isanwo-fun-tẹ lori Adwords.

Iwadi koko

Lilo awọn eniyan ti onra ati ṣiṣewadii awọn iwulo wọn yoo ṣe iranlọwọ fun ọ lati fojusi awọn koko-ọrọ to tọ fun iṣowo rẹ. Ṣiṣẹda persona ṣe ilana ohun ti alabara aṣoju fẹ, àwọn ìpèníjà tí wọ́n ń dojú kọ, ati awọn nkan ti o ni ipa awọn ipinnu ifẹ si wọn. Alaye yii yoo ṣe itọsọna iwadii koko-ọrọ rẹ. Ni kete ti o ti kọ eniyan rẹ, lo awọn irinṣẹ yiyan Koko gẹgẹbi Ọpa Koko Google lati ṣe iwadii awọn koko-ọrọ ti o ni ibatan. Awọn irinṣẹ wọnyi yoo ran ọ lọwọ lati dín atokọ gigun ti awọn koko-ọrọ ti o ni aye ti o ga julọ ti ipo.

Ọkan ninu awọn apakan pataki julọ ti iwadii Koko fun AdWords ni agbọye awọn olugbo rẹ. Ranti pe ilana rira alabara ti o pọju yoo yatọ si da lori iru ile-iṣẹ ati ohun ti wọn fẹ lati ra. Fun apere, ile-iṣẹ iyasọtọ kan ni Ilu Lọndọnu le ma wa ile-iṣẹ iyasọtọ kan ni New York tabi Los Angeles. Irin-ajo ti olura yoo yatọ si da lori iru iṣowo naa, nitorina iwadi koko jẹ pataki.

Ni afikun si lilo Google Keyword Planner, o tun le lo awọn irinṣẹ iwadii Koko miiran. Ohun elo Alakoso Koko-ọrọ Google ṣe iranlọwọ paapaa fun eyi. O fihan iye eniyan ti n wa Koko-ọrọ naa, Elo ni wọn fẹ lati san, ati iye eniyan melo ni o n wa gbolohun kan pato naa. O tun daba awọn koko-ọrọ afikun fun ọ lati ṣe iwadii. O ṣe iranlọwọ fun ọ lati kọ awọn ipolongo ifọkansi. Ni kete ti o ti ṣe idanimọ awọn koko-ọrọ to dara diẹ, o le lo wọn ninu ipolongo rẹ.

Lilo awọn irinṣẹ bii Ọpa Iṣoro Koko-ọrọ Alexa yoo gba ọ laaye lati wiwọn idije naa ati aṣẹ ami iyasọtọ rẹ. Ọpa yii fun oju opo wẹẹbu kọọkan ni Dimegilio Agbara Idije ti o tọka bi aaye naa ṣe jẹ aṣẹ lori atokọ awọn abajade Koko. Pipin ti Voice jẹ irinṣẹ nla miiran fun wiwọn aṣẹ. Ti o ga julọ ipin ohun brand kan, diẹ sii ni yoo gba bi aṣẹ. Eyi le ṣe iranlọwọ fun ọ lati mu awọn ipo rẹ pọ si nipa imudarasi hihan ati aṣẹ.

Kalokalo

Awọn ọna pupọ lo wa lati ṣagbe lori ijabọ nipasẹ eto Google's Adwords. Ọna ti o wọpọ julọ jẹ iye owo-fun-tẹ, eyiti o jẹ idiyele awọn olupolowo nikan fun awọn titẹ lati ipolowo wọn. CPC jẹ ọna ti o gbowolori julọ, ṣugbọn o jẹ iye owo ti o munadoko julọ ti o ba n gbiyanju lati fojusi awọn olugbo kan pato. Ti o ba n gbiyanju lati mu ijabọ oju opo wẹẹbu rẹ pọ si, sibẹsibẹ, o yẹ ki o ro CPM ase. Yi ọna ti yoo na kere, ṣugbọn yoo ṣe afihan ipolowo rẹ nikan si awọn ọgọọgọrun eniyan.

O le ṣe alekun idu rẹ lori koko-ọrọ tabi gbolohun kan pato lati mu aye rẹ pọ si ti fifamọra awọn alejo tuntun. O yẹ ki o tun gbero Dimegilio didara gbogbogbo rẹ lati pinnu idiyele ti o munadoko julọ. Eyi da lori awọn nkan mẹta: akoonu oju opo wẹẹbu rẹ, daakọ ipolowo, ati apẹrẹ oju-iwe ibalẹ. Awọn ti o ga awọn didara Dimegilio, iye owo kekere fun titẹ yoo jẹ fun ọ. Sibẹsibẹ, aṣayan yii kii ṣe fun gbogbo eniyan. O ni imọran pupọ lati tẹle awọn itọnisọna Google ati lo akoko ti o dara julọ ipolongo rẹ.

O yẹ ki o gbiyanju lati ṣeto idu ibẹrẹ ti o jẹ Konsafetifu. Eyi yoo fun ọ ni aye lati ṣatunṣe idu ti o ba rii ilana kan ninu data rẹ. O yẹ ki o tun ṣe ifọkansi lati pade awọn ireti olupolowo fun awọn oṣuwọn adehun igbeyawo ati ijabọ didara. Nipa lilo ọna yii, iwọ yoo ṣe idiwọ jafara aaye ipolowo ati yago fun ijiya lati Google. Nigba ti o ba de si awọn ilana idu, o jẹ ti o dara ju lati Stick pẹlu ohun ti o mọ, ki o si tẹle a fihan ọna fun mimu ki rẹ isuna.

Nikẹhin, o yẹ ki o san ifojusi si awọn oludije rẹ’ idu. Jeki oju lori kini awọn koko-ọrọ n ṣiṣẹ dara julọ fun wọn ati ohun ti wọn nfunni. Lilo data lati awọn ipolongo AdWords ti o kọja yoo ṣe iranlọwọ fun ọ lati ṣajọpọ idu ti o munadoko julọ. Ati, iwọ yoo ni imọran ti o dara julọ ti iru iṣẹ ti o kan. Lati le ṣaṣeyọri ni ipolowo sisanwo, o ṣe pataki lati ṣe atẹle awọn ipolowo ati awọn idu rẹ. Ti o ba fẹ ki ipolongo rẹ ṣe agbekalẹ ROI ti o ga julọ, o gbọdọ san ifojusi si ohun ti awọn oludije rẹ n ṣe.

Dimegilio didara

Yato si titẹ-nipasẹ oṣuwọn, Dimegilio didara tun jẹ ipinnu nipasẹ ibaramu ipolowo ati iriri ti oju-iwe ibalẹ. Awọn ipolowo pẹlu awọn koko-ọrọ ti o jọra ati awọn ẹgbẹ ipolowo yoo ni Awọn Iwọn Didara oriṣiriṣi, da lori ad Creative, oju-iwe ibalẹ ati ibi-afẹde eniyan. Awọn ipolowo yoo ṣatunṣe Iwọn Didara wọn nigbati wọn ba lọ laaye, ati Google ṣe akiyesi ida meji-mẹta ti awọn ifosiwewe nigbati o ṣe iṣiro Dimegilio. Ti o ba nlo eto akọọlẹ to dara ati ṣe idanwo pupọ, o le ni rọọrun de ọdọ Dimegilio didara ti mẹfa tabi meje.

Botilẹjẹpe o le dun rọrun, Iwọn Didara kekere kan le na ọ pupọ diẹ sii ju Iwọn Didara giga kan. Nitoripe o da lori data itan, Ipolowo rẹ le ṣaṣeyọri Iwọn Didara giga paapaa ti ko ba ni idije pupọ. O da, Google n pese data lori kini lati reti, nitorinaa o le mu ipolowo rẹ pọ si lati ṣaṣeyọri Dimegilio QA ti o ṣeeṣe ga julọ. Nipa agbọye kini awọn nkan ti o kan Iwọn Didara ipolowo rẹ, o le mu awọn ipolowo rẹ dara si ati gba pupọ julọ ninu isuna ipolowo rẹ.

Ibamu ọrọ Koko jẹ ifosiwewe pataki pupọ ni iṣiro ti Iwọn Didara, ati pe awọn ohun pupọ lo wa ti o le ṣe lati mu ti tirẹ dara si. Ibamu jẹ ifosiwewe nla kan, nitorina gbiyanju lati lo awọn koko-ọrọ ti o ṣe pataki si onakan oju opo wẹẹbu rẹ. Awọn ti o ga awọn ibaraẹnisọrọ ifosiwewe, ti o ga Iwọn Didara rẹ yoo jẹ. Fun apere, ti o ba n ṣe igbega aaye ayelujara e-commerce kan, gbiyanju idojukọ lori awọn koko ti o yẹ ti o ni ibatan si onakan rẹ.

Awọ ti bọtini ati awọn ọrọ lori akọle oju-iwe naa tun ṣe pataki. Awọn iyipada si awọn eroja wọnyi le ṣe alekun awọn oṣuwọn iyipada. Awọn iṣẹ olufisun ofin, fun apẹẹrẹ, pọ si wọn iyipada oṣuwọn nipa 111.6% lẹhin iyipada akọle lori oju opo wẹẹbu wọn. Awọn ọna pupọ lo wa lati ṣe ilọsiwaju Dimegilio didara Adwords rẹ, ṣugbọn pataki julọ, o gbọdọ mọ awọn okunfa akọkọ ti o pinnu rẹ. Awọn ifosiwewe mẹta wọnyi yẹ ki o koju gbogbo rẹ ti o ba ṣe pataki nipa jijẹ Dimegilio didara rẹ.

Tun-afojusun

Ọkan ninu awọn ọna ti o munadoko julọ lati mu imunadoko ti awọn ipolongo ipolowo rẹ pọ si jẹ nipasẹ atunfọkànsí. Pẹlu tun ìfọkànsí, o le ṣe afihan awọn ipolowo si awọn alejo kan pato ti o ti ṣabẹwo si aaye rẹ. Awọn ipolowo rẹ yoo ṣe afihan kọja Nẹtiwọọki Ifihan Google si awọn alejo wọnyi. Sibẹsibẹ, lati ni anfani pupọ julọ lati tun ibi-afẹde, o yẹ ki o pin awọn alejo aaye ayelujara rẹ. Lati ṣe eyi, o le ṣe afiwe awọn ẹda eniyan ati lo ohun elo ipin kan.

Lilo retarrgeting nipasẹ Adwords jẹ ọna ti o dara julọ lati tọju ifọwọkan pẹlu awọn alabara ti o wa, ati de ọdọ awọn tuntun. Awọn ipolowo ti a gbe sori oju opo wẹẹbu rẹ nipasẹ Google Adwords gbe awọn aami afọwọkọ si awọn oju-iwe ti oju opo wẹẹbu rẹ, ki awọn eniyan ti o ṣabẹwo si aaye rẹ tun rii wọn. Ọna yii le ṣee lo kọja media media, pẹlu Facebook ati Twitter. Fun awọn esi to pọju, tun-afojusun yẹ ki o jẹ apakan deede ti ilana iṣowo rẹ.

O le ṣẹda awọn akojọ olugbo ti o da lori awọn iṣe kan pato ati awọn iwulo ti awọn alejo oju opo wẹẹbu. Fun apere, ti oju opo wẹẹbu rẹ ba ti lọ si awọn eniyan ti o lo Gmail, o le ṣe idojukọ wọn pẹlu awọn ipolowo ti o ṣe pataki si awọn akọọlẹ Google wọn. O tun le lo awọn olugbo aṣa ti o baamu awọn adirẹsi imeeli ti awọn alejo aaye ayelujara. O tun le lo ipasẹ iyipada lati fojusi awọn oju-iwe wẹẹbu kan pato, bi awọn oju-iwe ọja, lati mu iwọn ipadabọ rẹ pọ si lori idoko-owo. Nipa apapọ awọn ọna meji wọnyi, o le mu imunadoko rẹ pọ si nipasẹ tun-ifojusi pẹlu Adwords.

Ni kete ti awọn olugbo rẹ ti jẹ apakan, o le ṣeto ipolongo atunbere nipa lilo nẹtiwọọki ipolowo Google. Ọna ti o dara julọ fun tun-ifojusi pẹlu Adwords jẹ ọkan ti o munadoko fun oju opo wẹẹbu rẹ mejeeji ati iṣowo rẹ. O le fojusi awọn olugbo rẹ nipasẹ awọn media oriṣiriṣi, pẹlu Google Ifihan Network, YouTube, Awọn ohun elo Android, ati siwaju sii. Lilo awoṣe ìfọkànsí kan ṣe iranlọwọ fun ọ lati wiwọn iye ti ipolowo kọọkan n san fun ọ ati awọn ikanni wo ni o munadoko julọ fun iṣowo rẹ.

When used effectively, AdWords can help businesses achieve their goals. With targeted campaigns, they can drive more traffic to their websites, earn more leads, and experience more conversions. Although SEO is essential for any business, AdWords can provide an additional boost. By focusing on relevant keywords and optimizing content, you can create a campaign that will target your target market. A well-targeted ad campaign will ensure that the right people see your ads.

Awọn ọrọ-ọrọ

A good way to improve your ad campaign is to use keywords that are relevant to the theme of the ad. Keywords should relate to your landing page, ad theme, or both. Two or three words are most effective. Here are some tips for choosing keywords. You can also exclude certain keywords from specific ad groups. Listed below are tips on how to choose and use keywords to improve your ad campaigns.

Before choosing keywords for AdWords, you should consider your audience and their search intent. If you exclude general terms, you may cut off potential customers from your sales funnel. Fun idi eyi, your ads will appear only for customers who type in a phrase related to yours. Dipo, focus on creating helpful content that guides your prospects through the buying process and establishes relationships. Listed below are some examples of effective keywords for AdWords.

Phrase Match: When selecting keywords for your campaign, you should use a phrase-matching tool. It allows you to limit your spending and get targeted customers. If your audience uses these terms frequently, you can use a phrase-match keyword, which only displays your ad on phrases that have the same spelling as the phrase. This method will guarantee that your ad will show up only when people are searching for the exact phrase.

Dimegilio didara

A quality score is based on three factors: the expected clickthrough rate (CTR), the relevance of your ad, and the experience of visitors when they click on your ad. The quality score will differ between the same keywords and ad groups. Depending on ad creative, ibalẹ ojúewé, ati ibi-afẹde, the Quality Score can vary significantly. After your ad goes live, Google will adjust its Quality Score based on this information. There are three possible statuses for your ad: “High,” “Normal,” and ‘Poor’.

The first component of the quality score is how well your ad performs against competitors. If you’re targeting specific keywords, it’s important to make your headline as compelling as possible. Another important factor is whether or not your ad has high quality content. Google doesn’t want visitors to waste time reading low-quality content. Sibẹsibẹ, if your ad has a high CTR but a low quality score, it’s best to pause it and replace it with something else.

Quality score is not directly related to ad copy, but it is important to keep in mind that it is a factor in your ad’s ranking. Your ad copy and landing page should match your content and improve its quality score. Other factors include the relevancy of geographic and device-specific keywords. Fun apẹẹrẹ, if your ad is targeting consumers in Detroit, it will have a lower quality score than one based on general relevance.

Iye owo

The average monthly cost for a small to midsize company to use Google Adwords is between nine and ten thousand dollars per month. That’s roughly $100 si $120,000 per year. But the cost can be higher or lower, depending on the industry and platform being used. The cost is typically higher for high-value keywords, which are highly competitive. But if your goal is to get traffic to your website or product, you should aim to spend less than ten dollars per click.

There are several ways to determine how much you should spend on Adwords, depending on the type of business you run. A prepaid or subscription-based model might be right for you. You can use a free keyword planner provided by Google to see what keywords are competitive and how many people are searching for a specific product. If your budget allows it, you can allocate a certain percentage of your budget to mobile ads, and you can even target a specific type of mobile device.

Despite being a relatively expensive service, AdWords is an effective advertising method that exposes your business to millions of potential customers. AdWords can also help offset costs by improving conversion rates. It is essential to keep in mind that there’s no definite formula for success. Ni ipari, the cost of Adwords is well worth the potential return. There’s no better way to start your online marketing journey.

Kalokalo

Awọn iye owo-fun-tẹ (CPC) method is the standard way of bidding on Adwords. This method is the most efficient for driving targeted customers to your website, but it is not ideal for generating large volumes of daily traffic. You can use the cost-per-mille (CPM) method of bidding on Adwords to lower your CPC. CPM ads are displayed more often on related websites that display AdSense advertisements.

If you’re a control freak, Adwords is the perfect place to market your product or service. With its flexible bid structure, you can determine when, where, and how much to blast. You can target your customers strategically and appear first on the search results. Fun apere, if you’re selling handbags online, you may want to target those people who purchase such products. Fun eyi, you can target them by researching their needs and preferences.

Another useful strategy for managing your Adwords campaign is dividing it into multiple “awọn ẹgbẹ ipolowo.” Those groups should contain between ten and fifty related phrases. You can then evaluate each group separately. Google will then apply a single maximum bid to each group. This intelligent division of phrases is the key to managing your entire campaign. If you’re not aware of these rules, you’re likely to end up wasting your Adwords investment.

Awọn SKAG

Awọn SKAG ni Adwords jẹ ọna olokiki lati ṣẹda ati ṣiṣe ipolongo kan. Nigbati o ba ṣẹda SKAG, you duplicate the ad group to target more keywords. For each group, create a different type of ad. Fun apere, if you have a group of two keywords, create two separate ad copies and use one for each keyword. One for each keyword will be more effective than one ad for the same keyword. Ni igba pipẹ, this will pay off!

SKAGs are effective for increasing conversion rates and improving the relevance of your ads. Users expect relevant results and ads that are relevant to their search terms. Iye ti o ga julọ ti CTR, ti o dara ju. SKAGs are also a better option for companies advertising several products. While they’re not as effective as multiple product ad groups, they can be an effective strategy for a wide range of products. Sibẹsibẹ, it’s important to remember that different types of keyword match have different benefits.

SKAGs allow you to tailor your ad to certain keywords. This increases its relevancy to Google and improves your ad quality score, an important factor in campaign optimization. Traditional ad groups typically contain several keywords, and changing the ad for a few of them can increase CTR for some but decrease it for others. With SKAGs, your ads will be relevant to the searcher and have lower CPA.

Ibaramu gbooro

The default match type in Google Adwords is broad match, which allows your ads to appear on related searches and even for non-keyword search terms. Broad match is the least restrictive match type and gives you more flexibility when it comes to overall phrases. It is especially useful for long-tail keywords, and evidence suggests that it can improve your ROI. Sibẹsibẹ, it may not be the best choice for new advertisers who don’t understand the difference between match types.

While broad match is generally safe to use for new accounts, it can also have disastrous consequences for a brand. If you overuse broad match, your keyword discoverability will run amok, and your ads will appear in irrelevant searches. A good rule of thumb is to bid very low on broad match terms. Ni ọna yi, you can offset high costs. Bakannaa, make sure to label your broad keywords in an excel file if you’re an advanced user.

Negative broad keywords won’t match on synonyms, sunmọ awọn iyatọ, and plurals. The same rules apply to single-word negative broad keywords. Google does not want you to accidentally kill your account by ignoring relevant keyword terms. Broad match is the most effective option for advertisers who want to maximize conversions without paying for irrelevant traffic. The negative keywords are used to eliminate irrelevant traffic and increase ROI. Broad match is a great option when a specific word or phrase doesn’t work for your campaign.

There are many different ways to structure an Adwords account. Here are some of the most common ones. Ninu nkan yii, I’ll cover CPC, Ibamu gangan, Tun-afojusun, Extensions, ati siwaju sii. Nireti, these tips will help you get started and make the most of your advertising. Remember that your Adwords account is the lifeblood of your website, so take the time to learn about each one. Once you have a basic understanding of Adwords, you’ll be ready to create your first campaign!

Iye owo fun titẹ (CPC)

You should be aware that the Cost Per Click (CPC) in Adwords is not the same as the CPC in a traditional marketing campaign. While CPC refers to the cost of advertising, CPM is concerned with the amount of impressions your ad gets. Although the cost of advertising varies considerably, most popular online marketing tools show CPC for their target keywords. You should also be aware that CPC does not always mean the highest cost per click.

The cost per click depends on various factors, pẹlu awọn didara Dimegilio, the keywords, and the ad text. High quality score ads attract more clicks and can expect discounts of up to 50%. Lower quality score ads attract less clicks, and therefore, you will pay higher CPC. To improve your CPC, try optimizing your ad text and your website. Ensure that you have a high CTR to encourage visitors to click on your ad.

The CPC is set by the ad company through an auction. The bidder can choose to submit bids manually or automatically. The manual bidder specifies the maximum CPC for a keyword or ad group. Manual bidders maintain control over their bids and can adjust their bids to get more clicks. This option can be advantageous in many ways. While it is important to make sure you know your budget before starting an ad campaign, you should understand how the auction works and what to watch out for.

Having an idea of your target ROI is critical for a successful ad campaign. You must make sure that you do not miss any sales or leads opportunities. If you bid too low, you will have a hard time generating ROI. But by keeping in mind that the max cost per click is not always the final price, you can optimize the CPC to maximize your profits. You should also be aware of the fact that the max CPC in Adwords is not the final price. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

Facebook Ads differ from traditional search engines in how they calculate the CPC. Instead of considering ad ranks or quality scores, Facebook focuses on your ad’s target audience. Some target audiences will be more expensive than others. Target audiences also play a part in the maximum bid and campaign duration. A relevant score is another factor in Facebook Ad CPC. Facebook calculates the cost of running an ad based on expected feedback. Higher scores are rewarded with lower running costs.

Ibamu gangan

If you are wondering how to create an exact match in Adwords, you are not alone. Google recently made some changes to their matching rules. While it’s still possible to use the exact match for your keywords, it’s more limited than phrase or broad match, which may cause your ad to appear for queries you don’t want to advertise on. You can adjust the exact match settings to limit your ad’s visibility to irrelevant or low-performing variants.

Fun apere, an exact match for a travel brand keyword will not show up for searches for that brand. Dipo, discount flight ads will not be shown in searches for travel brand keywords. This is especially helpful for advertisers with a growth budget. With close variant matching, their current keywords will increase in reach and they’ll also be able to discover new, relevant keywords based on user intent. Nikẹhin, automated bidding allows them to maintain their performance even as their reach increases.

The exact match in Adwords matches the keyword to the word or phrase. When people search for that exact word or phrase, an ad will be displayed for that exact phrase. Exact match keywords have a high clickthrough rate. Sibẹsibẹ, you may not get as many clicks or impressions when you use phrase match. Sugbon, they are more likely to appear when a person searches for a product or keyword that is related to your product.

When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. Bibẹẹkọ, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Tun-afojusun

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, abo, age, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.

Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. Nitorina, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.

Extensions

When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.

The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, which allows viewers to call the ad. This type of ad extension allows more information about a company’s products and services. Nikẹhin, it allows you to make more sales. Sugbon, before you can begin implementing these ad extensions, you need to decide whether they are right for your business.

While Ad extensions can increase click-through rates, they can also increase your ad’s size and prominence. Leteto, a longer ad is more likely to be clicked on and will bring in more traffic. Ni afikun, using an ad extension can help you differentiate your business from competitors. Ati, while ad extensions are often underutilized, they can improve the performance of your Google Adwords campaign.

Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. Sibẹsibẹ, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.

Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, they will be directed to your business’s website where they can request additional information about the product or service.

Google Adwords le jẹ apakan aṣeyọri pupọ ti ilana titaja rẹ. Google nfunni awọn irinṣẹ ọfẹ lati ṣe iranlọwọ fun ọ lati ṣiṣe ipolongo rẹ ni irọrun, pẹlu forum. Ṣiṣadiwọn awọn ibi-afẹde rẹ ni gbangba ati oye bi o ṣe le ṣe iwọn aṣeyọri jẹ bọtini si aṣeyọri. O ṣe pataki pupọ lati mọ idi ti o fi nlo AdWords ati bii o ṣe le tọpa rẹ daradara. Awọn atẹle jẹ diẹ ninu awọn imọran lati bẹrẹ pẹlu AdWords. Jeki kika lati ni imọ siwaju sii nipa awọn irinṣẹ ipolowo alagbara wọnyi.

Iye owo fun titẹ

Mimu Idiyele Fun Tẹ ti awọn idiyele AdWords kekere jẹ pataki fun ipolongo ipolowo eyikeyi. Iye owo ti tẹ kọọkan lori ipolowo rẹ ni a mọ bi Iye Fun Tẹ (CPC). Awọn imọran diẹ wa ti o le tẹle lati dinku idiyele ipolowo ipolowo rẹ. Akoko, lo awọn koko-ọrọ iru gigun pẹlu iwọn wiwa kekere, ṣugbọn idi wiwa ti a le mọ. Lo kukuru, diẹ jeneriki Koko nigbati o ti ṣee. Awọn koko-ọrọ wọnyi yoo fa awọn idu diẹ sii.

Lati pinnu idiyele rẹ fun titẹ, o yẹ ki o kọkọ mọ Dimegilio didara rẹ. Dimegilio didara ti so si awọn koko-ọrọ ati awọn ọrọ ipolowo lori ipolowo rẹ. Awọn ikun Didara giga tọkasi ibaramu ati nitorinaa CPC kekere kan. Bakannaa, ranti pe CTR rẹ ga julọ, ti o dara ju. Sibẹsibẹ, bi idije posi, iye owo fun titẹ le pọ si, nitorina tọju nọmba yii ki o gbiyanju lati mu ipolowo rẹ dara si lati ṣe afihan ibaramu rẹ.

Nikẹhin, ni lokan pe iye owo fun tẹ yatọ da lori ọja naa. Iye ti o ga julọ ti CPC, diẹ sii o ṣee ṣe lati tẹ nipasẹ alabara. Fun apere, ile-iṣẹ ofin kan ti o niiṣe pẹlu awọn ijamba yoo ni ẹda ti o ga ju iṣowo ti o ta awọn ibọsẹ Keresimesi. Nigba ti iye owo fun tẹ le dabi ga fun a $5 Christmas sock, o le ma jẹ ere fun agbejoro lati polowo fun igba kan ti o kan ijamba.

Iye owo fun tẹ yatọ pupọ laarin awọn ile-iṣẹ. A ofin duro, fun apere, yoo gba agbara $6 fun tẹ, nigba ti oju opo wẹẹbu e-commerce yoo sanwo $1. Geotargeting jẹ ọna nla lati yago fun awọn titẹ ti ko ṣe pataki ati mu CTR rẹ pọ si. Ilana yii munadoko pupọ fun awọn onijaja ti o ni awọn ipo ti ara laarin agbegbe kan pato. CTR yoo pọ si, nigba ti Iwọn Didara yoo ni ilọsiwaju. Lapapọ, o jẹ idoko-owo ti o tọ.

Iye owo fun titẹ jẹ metiriki ipilẹ ti a lo ninu ipolowo ati pe a lo lati ṣeto idiyele ti o pọju fun titẹ lori awọn ipolongo Google AdWords. Iye owo fun titẹ le yatọ da lori koko-ọrọ ibi-afẹde ipolowo ati iwọn isuna. O ṣe pataki lati mọ kini CPC ti o pọju jẹ, bi o ti le jẹ ti o ga ju awọn gangan iye owo ti a tẹ. Awọn oriṣi meji ti CPC tun wa: Afowoyi ati ki o laifọwọyi.

Titele iyipada

Ọpọlọpọ eniyan ṣe iyalẹnu bi o ṣe le tọpa nọmba awọn iyipada Adwords ti o waye lẹhin awọn alejo tẹ lori awọn ipolowo wọn. Titọpa iyipada jẹ ọna ti o tayọ lati tọju abala awọn iṣe wọnyi. O ṣe pataki lati ṣe iyipada kanna fun gbogbo ipolongo ti o nṣiṣẹ ki o le rii iye eniyan ti o ṣabẹwo si aaye rẹ lẹhin titẹ lori awọn ipolowo rẹ. Eyi ni diẹ ninu awọn ọna lati ṣe imuse titele iyipada fun Adwords:

o Ṣe idanimọ iru awọn iyipada ti o ṣe pataki julọ. Ti alejo ba n forukọsilẹ fun awọn ere-ije alanu meji, ti yoo ka bi awọn iyipada meji. Bakanna, ti alejo ba ṣe igbasilẹ nkan kan ti akoonu, eyi yoo jẹ iyipada kan. Ṣe idanimọ iru awọn iyipada ti o ṣe pataki julọ ati ṣatunṣe awọn eto ipasẹ iyipada rẹ lati ṣe afihan eyi. Ni kete ti o ti pinnu bi o ṣe le tọpa awọn iyipada, iwọ yoo ni anfani lati wo iru awọn koko-ọrọ ti n ṣe agbejade ijabọ pupọ julọ ati awọn ti n ṣe awakọ èrè pupọ julọ.

Lati tọpa wiwo-nipasẹ awọn iyipada, yan awọn “Wo nipasẹ window iyipada” aṣayan. Aṣayan yii wa ni apakan Awọn Eto To ti ni ilọsiwaju ti akọọlẹ rẹ. O tọpa awọn eniyan ti o wo ipolowo rẹ ṣugbọn ko tẹ sii. Awọn eniyan wọnyi le pada si oju opo wẹẹbu rẹ ni ọjọ iwaju ati yipada, sugbon ko lẹsẹkẹsẹ. Nigbati o ba pinnu lori awoṣe ikalara yii, yan iye akoko ti o ti kọja lati igba ti alejo ti wo ipolowo rẹ kẹhin. Ti aaye rẹ ko ba n ṣe ipilẹṣẹ eyikeyi owo-wiwọle, lo nọmba ti o ga julọ fun wiwo-nipasẹ awọn iyipada.

Ti awọn ipolowo rẹ ba ṣe awọn ipe foonu, o ṣe pataki lati tọpa awọn ipe wọnyi. Ṣafikun awọn koodu ipasẹ iyipada si oju-iwe ibalẹ oju opo wẹẹbu rẹ yoo ran ọ lọwọ lati loye iru awọn ipolongo wo ni ere julọ fun ọ. Ni kete ti o mọ iye awọn ipe foonu ti ipolowo kan ti gba, o le je ki rẹ ipolongo. Awọn igbesẹ ipilẹ diẹ wa lati ṣeto ipasẹ iyipada fun Adwords. Eyi pẹlu ṣiṣẹda Aami Aye Agbaye ati tunto rẹ si imuse lọwọlọwọ rẹ.

Itele, pinnu iru ẹka ti olumulo tẹ lori. Awọn iyipada ṣubu sinu awọn ẹka pupọ. O le yan lati wiwọn gbogbo awọn orisi ti awọn iyipada, lati iran asiwaju si awọn iwo oju-iwe si awọn iforukọsilẹ. O tun le pẹlu “miiran” lati ṣe afiwe awọn oriṣi awọn iyipada. Fun apere, o le ṣe afiwe awọn iyipada lati ọdọ awọn eniyan ti o ṣabẹwo si oju opo wẹẹbu rẹ ṣugbọn ko ra ohunkohun. Ṣafikun awọn iru awọn iyipada wọnyi si ẹka kan yoo ran ọ lọwọ lati ṣe afiwe awọn oriṣi awọn iyipada fun olugbo kanna.

Iwadi koko

Lati le ni anfani pupọ julọ ninu iwadi koko-ọrọ rẹ, o gbọdọ kọkọ ni oye ile-iṣẹ rẹ, afojusun jepe, ati ọja. Lẹhinna, o gbọdọ ṣẹda eniyan ti onra ti o da lori awọn koko-ọrọ ti o jọmọ ati awọn ọrọ wiwa ti o ni ibatan. Nipa lilo alaye yii, o le ṣẹda akoonu ti o yẹ ti o ṣe deede si awọn olugbo rẹ. O le lo iwadii koko-ọrọ lati ṣe iṣẹda akoonu ti o koju awọn iwulo ti olugbo ibi-afẹde yii. Nipa titẹle awọn igbesẹ wọnyi, iwọ yoo wa ni ọna rẹ lati ṣaṣeyọri awọn ipo giga ati diẹ sii ijabọ.

O le wa alaye ti o yẹ nipa ikojọpọ atokọ ti awọn orisun. Ibi ti o dara lati bẹrẹ ni aaye data EBSCOhost, eyi ti o ni diẹ ẹ sii ju mẹrin million ìwé. O le wa awọn fọọmu pupọ ti ọrọ kanna, bi eleyi “adirẹsi”, “owo ibiti,” tabi “ọkọ ayọkẹlẹ insurance.” Bakannaa, nigbati o ba tẹ koko, lo awọn ami asọye lati rii daju pe o nlo awọn ọrọ gangan julọ. Ni kete ti o ni atokọ ti awọn koko-ọrọ to wulo, o le lẹhinna bẹrẹ kikọ akoonu rẹ pẹlu wọn.

Lilo iwadi koko jẹ pataki fun SEO. Nipa idamo awọn akọle olokiki ati awọn koko-ọrọ, o le mu oju opo wẹẹbu rẹ pọ si ki o fojusi awọn alabara ti o ni agbara diẹ sii. Ni afikun si idaniloju awọn ipo ẹrọ wiwa Organic to dara julọ, iwadi koko gba ọ laaye lati yan ilana nla fun ipolongo ipolowo rẹ. Nipa agbọye awọn iwulo ati awọn ihuwasi ti awọn olugbo ibi-afẹde rẹ, o tun le pinnu boya koko-ọrọ naa jẹ ifigagbaga. Lilo awọn koko-ọrọ to tọ yoo ran ọ lọwọ lati de ọdọ awọn olugbo ti o gbooro ati yi awọn alejo pada si awọn alabara.

Ọna ti o dara julọ lati bẹrẹ ipolongo AdWords rẹ jẹ nipa ṣiṣe iwadii awọn ofin olokiki fun iṣowo rẹ. Eyi jẹ nitori awọn ofin wọnyi ni iwọn wiwa ti o ga julọ. O ṣe pataki lati pinnu apapo ọtun ti awọn koko-ọrọ iwọn giga ati kekere ti yoo mu awọn abajade to dara julọ jade. Awọn ọna pupọ lo wa lati ṣatunṣe iwadii koko-ọrọ rẹ, ṣugbọn eyi ti o munadoko julọ ni lati dojukọ awọn olugbo rẹ pato. Awọn diẹ idojukọ rẹ jepe ni, PPC ti o kere julọ ti o nilo lati lo lori ipolongo rẹ.

Ohun elo iwadii Koko to dara nfunni ni awọn idanwo ọfẹ ati isanwo fun awọn koko-ọrọ olokiki julọ. O le lo awọn idanwo ọfẹ wọnyi lati ni rilara fun ọpa ṣaaju lilo eyikeyi owo. O tun le lo awọn irinṣẹ iwadii koko-ọrọ ti Google pese lati rii iru awọn koko-ọrọ ti nfa ijabọ julọ si aaye rẹ. Eyi jẹ apakan pataki ti ilana SEO to dara, ati lilo awọn irinṣẹ wọnyi yoo ran ọ lọwọ lati ṣẹda ete Koko pipe. Nigbati o ba ṣeto ilana ilana Koko rẹ, o le bẹrẹ imuse awọn ilana rẹ lati rii daju pe oju opo wẹẹbu rẹ ni ipo daradara ninu awọn ẹrọ wiwa.

Titunta ọja

Titaja tuntun pẹlu Adwords gba ọ laaye lati fojusi awọn alejo ti o kọja ti oju opo wẹẹbu rẹ pẹlu awọn ipolowo adani. Remarketing jẹ ọna ti o dara julọ lati gba awọn olumulo pada sinu eefin tita, eyi ti yoo fun ọ countless anfani lati se iyipada wọn. Titajaja AdWords gba ọ laaye lati pin awọn olugbo rẹ nipasẹ ede, owo oya, ati eko. Remarketing ṣiṣẹ Elo ni ọna kanna. O ṣẹda atokọ ti awọn olumulo ti o ti ṣabẹwo si aaye rẹ tẹlẹ, ati awọn ti o ti ṣe afihan ifẹ si ọja tabi iṣẹ rẹ.

Titajaja pẹlu AdWords ti di koko-ọrọ ti o gbona ni ọdun marun sẹhin. Retargeting ni a buzzword, ati pe o fẹrẹ to idaji bi olokiki ni Ilu Faranse, Russia, ati China bi o ti wa ni AMẸRIKA. Ṣugbọn bawo ni o ṣe n ṣiṣẹ? O rọrun lati ni idamu pẹlu gbogbo awọn acronyms. Eyi ni alakoko iyara kan. Ati ki o ranti, remarketing ko ṣiṣẹ nikan nitori pe o jẹ diẹ sii.

Ṣaaju ki o to lo Google AdWords fun ipolowo iṣowo rẹ, o gbọdọ ni oye bi o ti ṣiṣẹ. Google ṣeto awọn ẹgbẹ ipolowo lati jẹ ki iṣakoso awọn ipolowo rẹ rọrun. Ipolongo kọọkan ni ipolowo kan ati ọpọlọpọ awọn koko-ọrọ, pẹlu baramu gbolohun ati ki o gbooro baramu. Nigbati o ba ṣeto ibaramu Koko rẹ si gbooro, Google ṣeto ẹda ipolowo rẹ lati jẹ ibaramu nibikibi ti olumulo kan ba tẹ sii. Lẹhinna o le ṣe akanṣe ẹda ipolowo rẹ lati de ọdọ awọn olugbo ibi-afẹde rẹ.

Kọ ẹkọ nipa Google AdWords

Ti o ba nifẹ si imọ diẹ sii nipa Google AdWords, lẹhinna o ti de ibi ti o tọ. AdWords jẹ eto ipolowo isanwo-fun-tẹ ti o jẹ ki o ṣẹda ipolowo fun awọn koko-ọrọ kan pato lori Google. Bi ọna abawọle si Intanẹẹti, Ipilẹ olumulo Google jẹ eyiti o tobi pupọ, ati ipolowo rẹ yẹ ki o jẹ ibaramu ati ifọkansi si awọn olumulo yẹn. Yato si, Awọn AdWords Google yoo ṣe akiyesi ọpọlọpọ awọn ifosiwewe, pẹlu didara, owo ati idije.

Ẹkọ yii yoo kọ ọ bi o ṣe le ṣeto akọọlẹ AdWords rẹ lati ibere ati kini o jẹ ki ipolongo ipolowo ori ayelujara ti o ṣaṣeyọri. Ẹkọ naa yoo tun kọ ọ bi o ṣe le ṣẹda ipasẹ iyipada, orin foonu awọn ipe, ati tita, ati wiwọn wiwọle ati awọn ifisilẹ fọọmu. Ẹkọ naa yoo ran ọ lọwọ lati loye bi o ṣe le lo gbogbo awọn irinṣẹ ti o wa lori Google ati ṣe awọn ilana titaja ti o munadoko julọ. Ẹkọ naa tun ṣalaye bi o ṣe le lo media awujọ ati awọn ipolowo Facebook ni imunadoko.

Ẹkọ yii jẹ ọna ti o dara julọ lati kọ ẹkọ nipa Google AdWords. O rọrun lati kọ ẹkọ nipa ipolowo wiwa, bi o ṣe le ṣe atẹle awọn ipolongo rẹ, ati awọn iṣoro laasigbotitusita. Ẹkọ naa tun ṣe iranlọwọ fun ọ lati loye awọn alabara rẹ lati irisi ọpọlọ. Ti o ba n wa lati di Amoye Titaja Digital, ẹkọ nipa ipolowo wiwa jẹ pataki. O le kọ ẹkọ nipa AdWords ati ipolowo wiwa ni 60 iṣẹju pẹlu kan dajudaju on Udemy.

Ni kete ti o ti kọ awọn ipilẹ ti Google AdWords, o le lọ si awọn ilana ilọsiwaju. Iwọ yoo kọ ẹkọ nipa bi o ṣe le lo awọn ijabọ ipolowo pataki, remarketing ogbon, ẹrọ eko iṣẹ, ati iwadi oludije. Ko si ọna ti o dara julọ lati mu awọn abajade rẹ dara ju pẹlu iṣẹ-ẹkọ ti o kọ ọ bi o ṣe le ni owo lori ayelujara. Iwọ yoo tun ni igboya lati ṣe idanwo ati kọ ẹkọ nipa awọn oludije rẹ’ ogbon, nigba ti ikore awọn anfani.

Lakoko ti eyi jẹ ọna ti o tayọ lati kọ ẹkọ nipa Google AdWords, o tun le wa awọn ikẹkọ fidio ti o bo awọn ipilẹ ti eto titaja yii. Ọpọlọpọ awọn fidio ti o wa lori ikanni yii ni a pese nipasẹ Google Partners. Ni pato, awọn titun ọkan ti a Pipa lori Kínní 16, 2016, ati alaye naa tun wulo. Awọn ikẹkọ wọnyi jẹ ti eleto fun awọn ti n lepa iwe-ẹri, ati pe wọn wulo ni gbogbogbo fun awọn ti o bẹrẹ.

Ṣeto ipolongo kan

Lati bẹrẹ ipolowo ni Adwords, o nilo lati ṣeto ipolongo kan. Awọn igbesẹ ipilẹ mẹta wa lati ṣaṣeyọri eyi. Akoko, yan awọn eya ti rẹ ipolongo. Lẹhinna, yan ibi-afẹde ti o fẹ lati de ọdọ. O le yan laarin awọn tita, nyorisi, ijabọ aaye ayelujara, ọja ati brand ero, ati imọ brand. O tun le ṣeto ipolongo kan laisi ibi-afẹde kan. O le yi ibi-afẹde naa pada nigbamii.

Ti o da lori iru iṣowo rẹ, o le fẹ lati fojusi ipo agbegbe kan daradara. Ti o ba jẹ iṣowo agbegbe, o le fẹ lati fojusi awọn ipolowo rẹ nikan fun awọn eniyan ni agbegbe rẹ. Fun ohun okeere owo, o le fẹ lati dojukọ awọn orilẹ-ede nibiti o ni awọn tita nla julọ ati awọn alabara pupọ julọ. Ti o ko ba ni idaniloju ibiti o le dojukọ awọn akitiyan rẹ, ṣayẹwo diẹ ninu awọn aṣayan miiran. O tun le yan lati dojukọ awọn eniyan ti o ngbe ni orilẹ-ede kan pato.

Ni kete ti o ti yan awọn koko-ọrọ rẹ, o nilo lati ṣẹda oju-iwe ibalẹ ti o munadoko. Ifojusi akọkọ ti oju-iwe yii ni lati yi ijabọ pada si awọn alabara. Fun iyipada kan lati ṣẹlẹ, oju-iwe naa gbọdọ jẹ pataki si koko ti a ṣawari. O yẹ ki o pẹlu USP kan (oto ojuami tita), awọn anfani ti ọja naa, awujo ẹri, ati ipe-si-igbese ti o han gbangba. Ibi-afẹde ni lati mu iwọn iyipada rẹ pọ si.

Ni kete ti o ba ti yan ọja ibi-afẹde kan, o le yan ọkan tabi diẹ ẹ sii ipolowo lati ṣe igbega. Ni afikun si awọn koko-ọrọ ipolowo, o tun le ṣeto ipolongo kan ti o ba ni oju opo wẹẹbu kan ti o ta awọn ọja tabi awọn iṣẹ kanna. Igbesẹ pataki miiran lati ṣe ni yiyan idu rẹ. Ranti pe awọn idu rẹ yoo jẹ ifarada diẹ sii ti o ba lo asewo laifọwọyi, ṣugbọn o nilo iṣẹ diẹ sii. Nikẹhin, awọn ipolowo rẹ yẹ ki o rọrun ati taara. Awọn eniyan yoo ṣeese julọ lati tẹ lori ipolongo kan ti o ba funni ni ipese tabi ẹdinwo.

Igbesẹ ti o tẹle ni yiyan awọn koko-ọrọ ti yoo ṣe okunfa awọn ipolowo rẹ. Igbese yii nigbagbogbo jẹ apakan airoju julọ. Awọn koko-ọrọ kii ṣe ohun kan nikan ti o ni lati ronu – o le paapaa lo awọn onibara rẹ’ esi nigbati o yan awọn koko-ọrọ rẹ. Ranti pe Dimegilio Didara to dara yoo jẹ ki ipolowo ipolowo rẹ ga julọ ati dinku awọn idiyele idu rẹ. Nigbati o ba pinnu lori koko, rii daju pe o ronu nipa bi o ṣe jẹ pataki si iṣowo rẹ.

Ṣẹda ẹda ipolowo

Igbesẹ akọkọ si ṣiṣẹda ẹda ipolowo to dara ni asọye ipinnu rẹ. Boya o fẹ lati fa ifojusi si oju opo wẹẹbu rẹ tabi ta ọja kan, asọye idi rẹ fun kikọ ipolowo yoo ran ọ lọwọ lati pinnu iru ẹda lati lo. Awọn oriṣi mẹta ti o wọpọ julọ ti ẹda ipolowo jẹ imọran, eko, ati anfani eniyan. Idanwo ipolowo idaako jẹ igbesẹ to ṣe pataki, bi o ti yoo ran o lati mu awọn iṣẹ ti rẹ ìpolówó ati ki o rii daju ga-didara ijabọ.

O le bẹrẹ nipa kikọ silẹ awọn ibeere wiwa awọn olugbo ti ibi-afẹde rẹ. Ọkọọkan ninu iwọnyi ni iwọn kan pato, nitorina awọn ipolowo rẹ yẹ ki o baamu awọn ofin naa. Boya o n gbiyanju lati fojusi agbegbe agbegbe kan pato, ọja, tabi iṣẹ, o ṣe pataki lati koju aaye irora ti eniyan naa. Fun apere, ti o ba n ta awọn tikẹti si ere orin kan, rii daju pe akọle rẹ koju iwulo wọn.

Nigba kikọ ẹda fun ipolowo rẹ, gbìyànjú láti fa ìmọ̀lára àwọn olùgbọ́ rẹ mọ́ra. Ni ọna yi, o yoo jẹ diẹ sii lati fa awọn alejo diẹ sii. Gbọn numọtolanmẹ gblehomẹ dali, awọn onijaja nla le ṣe asọtẹlẹ awọn aati olugbo ati dahun awọn ibeere ṣaaju ki wọn to wa. Ni ọna yi, wọn le jẹ ki awọn ipolowo wọn ṣe pataki si awọn iwulo awọn olugbo. O wa 3 awọn ọgbọn didakọ kikọ bọtini ti o le lo lati ṣẹda ẹda ipolowo ti o munadoko.

Lati ṣe idanwo ẹda ipolowo rẹ, lo aṣayan idanwo lori Awọn ipolowo Google. Ṣe ọpọlọpọ awọn ẹya oriṣiriṣi ki o gbe wọn sinu Google Adwords. Ṣe idanwo wọn lati pinnu eyi ti o ṣe dara julọ. Ranti pe idanwo yoo ṣe iranlọwọ fun ọ lati pinnu iru ede wo ni awọn alabara rẹ dahun si dara julọ. Awọn anfani pupọ lo wa lati ṣe idanwo pẹlu ẹda ipolowo rẹ. O le rii boya o ṣiṣẹ dara julọ fun onakan rẹ ju fun awọn oludije rẹ.

Awọn abajade orin

Pẹlu iranlọwọ ti Google Adwords, o le tọpinpin awọn abajade ti ipolongo wiwa ti o sanwo. Ni ọna yi, o le bojuto rẹ aseyori ki o si fi owo. AdWords jẹ ọna ti o tayọ lati ṣe igbega iṣowo rẹ lori ayelujara. Eyi ni diẹ ninu awọn imọran fun ọ lati tẹle:

Tọpinpin awọn abajade ti awọn ipolongo Adwords ni Awọn atupale Google. Awọn ijabọ Adwords pẹlu ọwọn ti a pe “Awọn iyipada,” eyi ti yoo sọ fun ọ iye awọn iyipada ti ipolongo ipolongo rẹ ti gba. Ni afikun si awọn iwo ipolowo, o tun le wo CPC rẹ, eyiti o fihan ọ iye ti o lo fun titẹ kọọkan. O le lo alaye yii lati pinnu boya o n sanwo ju fun awọn ipolongo ipolowo rẹ tabi rara.

Ọna kan lati tọpa awọn iyipada AdWords ni lati ṣeto ẹbun kan. A le gbe ẹbun yii sori gbogbo awọn oju-iwe ti oju opo wẹẹbu rẹ ati lo lati fojusi awọn ipolongo titaja. Lati tọpa awọn iyipada AdWords, o nilo lati orin diẹ ẹ sii ju o kan tẹ. Titẹ kan sọ fun ọ iye eniyan ti o tẹ lori ipolowo rẹ, ṣugbọn ko sọ fun ọ boya wọn ṣe lori rẹ ni kete ti wọn de oju opo wẹẹbu rẹ. Lakoko ti awọn titẹ le sọ fun ọ pupọ nipa imunadoko ipolongo rẹ, o nilo lati mọ bi ọpọlọpọ awọn eniyan kosi iyipada.

Ṣaaju ki o to bẹrẹ pẹlu AdWords, o gbọdọ ni oye CPA, Idiyele AdWords ti o tọ, ati pataki ti ipasẹ awọn iyipada. Awọn iyipada jẹ abajade ti irin-ajo lati koko-ọrọ si oju-iwe ibalẹ si tita. Awọn atupale Google le ṣe iranlọwọ fun ọ ni titọpa irin-ajo naa. O jẹ Software-bi-iṣẹ ọfẹ kan. Ni kete ti o ba loye awọn imọran wọnyi, o le bẹrẹ lilo AdWords lati ṣe igbega iṣowo rẹ.

Iye owo

O ṣe pataki lati pin isuna fun awọn ipolongo Adwords. Lakoko ti o pọju CPC ti pinnu nipasẹ Google, iye owo fun tẹ yatọ. O yẹ ki o ṣeto isuna ojoojumọ ti PS200, ṣugbọn eyi le yatọ si da lori onakan iṣowo rẹ ati ijabọ oju opo wẹẹbu oṣooṣu ti a nireti. Lati ṣeto isuna ojoojumọ fun awọn ipolongo Adwords, pin rẹ oṣooṣu isuna nipa 30 lati gba idiyele idiyele fun titẹ. Fun idiyele deede fun iṣiro tẹ, o yẹ ki o ka awọn iwe iranlọwọ ti o wa pẹlu Adwords.

Lilo Iye owo fun Iyipada tabi ọna CPA lati ṣe iṣiro idiyele fun ohun-ini jẹ ọna ti o dara lati loye imunadoko ti ete ipolowo rẹ, ati pe o tun le ṣe iranlọwọ fun ọ lati ṣakoso isuna rẹ. Iye owo fun ohun-ini ṣe iwọn nọmba awọn eniyan ti o ṣee ṣe lati pari iṣẹ ti o fẹ. Adwords nlo koodu ti o ni agbara lori awọn oju-iwe ibalẹ lati tọpa awọn oṣuwọn iyipada. O yẹ ki o ṣe ifọkansi fun oṣuwọn iyipada ti o kere ju 1%. Ọna yii n gba ọ laaye lati ṣatunṣe ibere rẹ lati rii daju pe isuna rẹ wa laarin awọn opin ti isuna ipolowo rẹ.

Iye owo AdWords le jẹ idalare nipasẹ awọn ere ti o ṣe lati ọdọ alabara tuntun kan. Ni gbolohun miran, ti o ba jẹ iṣowo iṣẹ kan, o yẹ ki o pinnu iye igbesi aye ti alabara kan, mejeeji ni olubasọrọ akọkọ ati lori igba pipẹ. Wo apẹẹrẹ ti ile-iṣẹ titaja ohun-ini kan. Awọn apapọ èrè fun tita ni $3,000, ati awọn ti o yoo ko ri Elo tun owo. Sibẹsibẹ, awọn itọkasi ọrọ-ẹnu le ni anfani igbesi aye kekere kan.

Bi pẹlu eyikeyi miiran iṣẹ, o nilo lati ro iye owo alabapin. Pupọ sọfitiwia PPC ni iwe-aṣẹ, ati pe iwọ yoo nilo lati ṣe ifosiwewe ni awọn idiyele ṣiṣe alabapin. Sibẹsibẹ, WordStream nfunni ni awọn adehun oṣu 12 ati aṣayan asansilẹ lododun, ki o le ṣe isuna ni ibamu. O ṣe pataki lati ni oye kini adehun rẹ jẹ ṣaaju ki o to forukọsilẹ fun ọkan ninu awọn ero wọnyi. Ṣugbọn ranti, idiyele fun titẹ jẹ ṣi kere pupọ ju iye owo lapapọ ti AdWords.

Ìfọkànsí

Pẹlu igbega ti Nẹtiwọọki akoonu, o le ni bayi dojukọ awọn ipolowo rẹ si awọn apakan alabara kan pato. Tẹlẹ, o ni lati ṣafikun awọn atokọ olugbo tabi awọn atokọ atunta ọja lati ṣẹda ipolongo kan pato fun ọkọọkan. Bayi, o le fojusi awọn ipolongo ipolowo si awọn apakan olumulo kan pato, ati pe o le mu awọn oṣuwọn iyipada pọ si pẹlu awọn ipolongo ifọkansi wọnyi. Nkan yii yoo ṣe atunyẹwo awọn oriṣi marun ti ibi-afẹde ti o wa fun ọ lori Google Adwords. Iwọ yoo kọ idi ti o fi yẹ ki o fojusi awọn olugbo rẹ da lori awọn ayanfẹ ati awọn ihuwasi wọn.

Ifojusi owo-wiwọle gba ọ laaye lati fojusi eniyan nipasẹ owo-wiwọle. O ṣiṣẹ nipa ṣiṣe ayẹwo awọn data ti o wa ni gbangba lati Iṣẹ Wiwọle ti Inu. Google AdWords fa alaye yii lati IRS ati ki o wọ inu ipolongo rẹ. O tun le lo ibi ifọkansi pẹlu Awọn koodu Zip. Google Adwords nfunni ni owo-wiwọle mejeeji ati ibi-afẹde koodu zip. Eyi jẹ ki o rọrun lati wa awọn alabara ti o da lori awọn ipo kan pato. Ati pe o tun le lo awọn ọna ifọkansi wọnyi ni apapo pẹlu agbegbe agbegbe, eyiti o fun ọ laaye lati fojusi awọn ipolowo si agbegbe kan pato.

Ifojusi ọrọ-ọrọ ṣe ibaamu awọn ipolowo si akoonu ti o yẹ lori awọn oju-iwe wẹẹbu. Pẹlu ẹya ara ẹrọ yii, Awọn ipolowo rẹ yoo han si awọn eniyan ti o nifẹ si awọn koko-ọrọ tabi awọn koko-ọrọ kan. Fun apere, ami iyasọtọ bata ere idaraya le fi ipolowo kan sori bulọọgi ti nṣiṣẹ ti olusare kan ba ka nipa bata. Olutẹwe naa ṣe ayẹwo akoonu oju-iwe naa fun ipo ti o yẹ diẹ sii. Pẹlu ẹya ara ẹrọ yii, o le rii daju pe awọn ipolowo rẹ ni ifọkansi si ipilẹ alabara rẹ.

Ifojusi Adwords nipasẹ ipo jẹ ọna agbara miiran lati dojukọ awọn olugbo rẹ. Ti o ba fẹ lati fojusi kan pato jepe, o le lo ipo ati awọn ipele owo-wiwọle apapọ. Pẹlu awọn oniyipada meji wọnyi, o le dín awọn olugbo rẹ dinku lakoko ti o dinku inawo ipolowo ti o padanu. Lẹhinna, o le dín ipolongo ipolowo rẹ dinku nipa idojukọ awọn eniyan ti o nifẹ si ọja tabi iṣẹ rẹ. Nitorina, bawo ni o ṣe dín awọn olugbọ rẹ?

Kalokalo awoṣe

Ipolowo adwords aṣeyọri yẹ ki o fojusi diẹ sii ju ọkan lọ. Botilẹjẹpe akoonu rẹ yoo jẹ pataki fun gbogbo awọn olugbo, o le jẹ anfani si ẹgbẹ kan ti awọn eniyan nikan. Ni iru nla, o le lo adaṣe lati dojukọ ẹgbẹ ẹda eniyan yii. Nipa titọpa iṣẹ ṣiṣe ti awọn ipolongo ipolowo rẹ, o le ṣatunṣe rẹ ase nwon.Mirza accordingly. Yato si, o tun le ṣeto awọn ofin adaṣe lati gba itaniji nigbakugba ti CPC rẹ ba lọ soke tabi CPA rẹ ṣubu.

Lilo ilana adaṣe adaṣe gba iṣẹ amoro kuro ninu awọn ipolowo isanwo, ṣugbọn ti o ba fẹ kuku ni awọn abajade ti o ga julọ, o yẹ ki o ma lo a Afowoyi idu nwon.Mirza. Lakoko ti idu rẹ duro fun iye ti o fẹ lati na lori koko-ọrọ kan pato, ko ṣe ipinnu awọn ipo fun Koko naa. Eyi jẹ nitori Google ko fẹ lati fun esi ti o ga julọ si ẹniti o nlo owo pupọ julọ.

Lati yan awoṣe ase ti o munadoko julọ fun ipolongo ipolowo rẹ, o yẹ ki o ṣeto ipolongo rẹ ni ọna ti yoo mu hihan Koko rẹ pọ si. Fun apẹẹrẹ, ti o ba fẹ ṣe alekun oṣuwọn iyipada rẹ, idu rẹ yẹ ki o ga to lati wakọ ijabọ diẹ sii. Ni omiiran, ti o ba fẹ lati mu awọn oṣuwọn iyipada rẹ pọ si, lọ fun ipolongo iye owo-fun-akomora. Gbogbo rẹ da lori awọn aini rẹ, ṣugbọn o jẹ imọran ti o dara lati ṣe ipinnu alaye ti o da lori awọn olugbo ibi-afẹde rẹ.

Yato si, nigbati o ba ndan ipolowo rẹ wo, o le yan awọn modifiers idu fun pato igba ti ọjọ, eda eniyan, ati awọn ẹrọ itanna. Fun apere, o le yan akoko akoko fun ipolowo rẹ lati ṣafihan ni oju-iwe ọkan ninu awọn abajade wiwa Google. Iye ti o fun ni yoo tun dale lori bi o ṣe pẹ to fun awọn olugbo ibi-afẹde rẹ lati ṣe rira tabi iyipada. Ni omiiran, o le yan lati ṣe idinwo isuna rẹ lori awọn koko-ọrọ kan pato ati fojusi awọn olugbo kan pato pẹlu awọn ipolowo pato.

Awọn oṣuwọn iyipada

Awọn ile-iṣẹ iyipada ti o ga julọ ni awọn ọdun diẹ sẹhin ti jẹ awọn ti o wa ninu Iṣeduro, Isuna ati ibaṣepọ ise. Loni, awọn ibaṣepọ ile ise outpaces gbogbo awọn miiran ise ni iyipada awọn ošuwọn, aropin fere mẹsan ninu ogorun ni apapọ. Miiran ise ti o wa ni outpacing ibaṣepọ ni onibara Services, Ofin, ati Autos. O yanilenu, awọn ile-iṣẹ pẹlu awọn oṣuwọn iyipada ti o ga julọ ko ni dandan ni awọn ọja tabi awọn iṣẹ to dara julọ. Dipo, wọn le jẹ lilo awọn ilana imudara-iyipada ati ṣiṣe idanwo pẹlu awọn ipese oriṣiriṣi.

Iwọn iyipada PPC apapọ jẹ nipa 3.75% fun wiwa, ati 0.77% fun àpapọ nẹtiwọki. Awọn oṣuwọn iyipada yatọ nipasẹ ile-iṣẹ, pẹlu ibaṣepọ ati Personal ise ti o npese 9.64% ti gbogbo awọn iyipada AdWords ati agbawi ati Awọn ọja Ile ti n gbe soke ti o kere julọ. Ni afikun, awọn oṣuwọn iyipada fun Nẹtiwọọki Ifihan Google kere pupọ ju ni eyikeyi ile-iṣẹ miiran. Eyi kii ṣe lati sọ pe ko si aaye eyikeyi fun ilọsiwaju.

Oṣuwọn iyipada giga jẹ nkan ti ọpọlọpọ awọn ile-iṣẹ fẹ. Lakoko ti ko ṣee ṣe lati ṣaṣeyọri a 10 oṣuwọn iyipada ogorun, o nilo lati rii daju pe oṣuwọn iyipada rẹ ga to lati wakọ awọn abajade ere. Awọn oṣuwọn iyipada ni Adwords yatọ lọpọlọpọ ati pe o ṣe pataki lati yan ọna ti o tọ fun awọn iwulo ile-iṣẹ rẹ. O yẹ ki o ṣe ifọkansi fun oṣuwọn iyipada ti 10% tabi diẹ ẹ sii, eyi ti a kà si abajade ti o dara julọ.

Lakoko ti awọn iṣe iṣapeye ti o dara lori aaye jẹ pataki fun imudarasi oṣuwọn iyipada PPC rẹ, awọn eroja ẹgbẹ ipolongo tun wa ti o yẹ ki o wa ni iṣapeye fun awọn titẹ didara giga. Akoko, rii daju pe o yan ipolowo ọranyan ati oju-iwe ibalẹ. Lẹhinna, ṣe idanimọ awọn olugbo ti o dara julọ ati awọn iru ẹrọ. Keji, rii daju pe o mu ipolowo rẹ pọ si fun awọn titẹ didara ga. Awọn oṣuwọn iyipada lori AdWords fun wiwa ati ifihan wa ni deede pẹlu apapọ fun awọn ipolowo ecommerce, eyi ti apapọ ni nipa 1.66% ati 0.89%. Ati nipari, rii daju pe awọn ipolowo rẹ wa ni imuṣiṣẹpọ pẹlu oju opo wẹẹbu rẹ ati pe o ṣe pataki si akoonu lori aaye rẹ.

Ṣiṣeto ipolongo kan

Lati ṣẹda ipolongo ipolowo aṣeyọri, o nilo lati rii daju pe awọn koko-ọrọ rẹ ti wa ni idojukọ daradara. Awọn igbesẹ pupọ lo wa ti o le ṣe lati mu ilọsiwaju ipolongo ipolongo rẹ ṣiṣẹ. Apakan ti o wuyi julọ ti ṣiṣiṣẹ ipolongo Google Adwords kan jẹ jijẹ awọn ipolowo rẹ ati awọn oju-iwe ibalẹ. Igbesẹ ti o tẹle ni lati yipada si Ipo Amoye. Ni ipo yii, o le yan ibi-afẹde kan fun ipolongo rẹ, gẹgẹbi awọn iyipada, nyorisi, tabi tita. Eto aiyipada yoo fihan ọ ipolowo ti o munadoko julọ, nitorina o le yan ipolowo ti o dara julọ ti yoo baamu awọn olugbo ibi-afẹde. Sibẹsibẹ, ti o ko ba fẹ yan ibi-afẹde kan pato, o le ṣeto ipolongo laisi itọsọna ibi-afẹde.

Apa miiran ti awọn eto ipolongo jẹ iṣeto ipolowo. Eto ipolowo yoo pinnu awọn ọjọ ti ipolowo rẹ yoo han. O le yi eyi da lori iru iṣowo rẹ. O tun le yi awọn eto iyipo ipolowo pada, sugbon fun bayi, o dara julọ lati fi silẹ ni aiyipada. Ni afikun si iṣeto ipolowo, o le ṣe akanṣe awọn ipolowo rẹ nipa lilo awọn ọna kika ipolowo oriṣiriṣi ti o wa.

Ni kete ti o ti pari ṣiṣẹda ipolongo rẹ, iwọ yoo nilo lati tẹ alaye ìdíyelé rẹ sii ati awọn ọna isanwo. O le yan lati lo kaadi kirẹditi kan, debiti kaadi, ifowo iroyin, tabi koodu igbega lati ṣe inawo awọn ipolongo rẹ. Nipa titẹle awọn igbesẹ wọnyi, iwọ yoo dara ni ọna rẹ si ṣiṣe ipolongo AdWords aṣeyọri kan. Nkan yii yoo rin ọ nipasẹ ọpọlọpọ awọn igbesẹ lati ṣeto ipolongo kan ni Google Adwords.

Ti o ba jẹ tuntun si Adwords, o le ṣe iyalẹnu bi o ṣe le mu inawo rẹ pọ si. Awọn nkan pupọ lo wa lati ronu nigbati o ba dagbasoke ipolongo aṣeyọri, pẹlu Iye owo fun tẹ (CPC), Kalokalo nwon.Mirza, Tẹ-nipasẹ oṣuwọn, ati Kokoro odi. Ninu nkan yii, iwọ yoo kọ ẹkọ bi o ṣe le lo awọn irinṣẹ wọnyi ni imunadoko lati gba owo pupọ julọ fun owo rẹ. Ti o ko ba ni idaniloju iru awọn metiriki lati tọpa, a ti fọ awọn ipilẹ.

Iye owo fun titẹ

Ti o ba fẹ mọ iye ti awọn ipolowo rẹ jẹ idiyele, o yẹ ki o mọ pe awọn nọmba kan wa ti awọn okunfa ti o pinnu iye ti o na ni titẹ. Awọn koko-ọrọ rẹ, ọrọ ipolowo, ibalẹ iwe, ati Dimegilio didara gbogbo ṣe ipa kan ninu iye ti o lo fun titẹ. Lati mu CTR rẹ dara si, rii daju pe gbogbo awọn eroja wọnyi jẹ pataki si iṣowo rẹ. Gbigba CTR giga yoo ṣe idaniloju Google pe oju opo wẹẹbu rẹ ṣe pataki si awọn ọrọ wiwa ti eniyan tẹ sinu.

Ọkan ninu awọn ifosiwewe pataki julọ lati ranti ni idiyele apapọ fun titẹ fun AdWords (CPC). Nigba ti yi nọmba le yato bosipo, o kere ju dola kan. Apapọ CPC fun iṣowo e-commerce jẹ $0.88, bẹ ase $5 fun igba ti o ni ibatan si awọn ibọsẹ isinmi yoo jẹ alailere. Ti o ba ti ibọsẹ wà $3, apapọ CPC yoo dinku ni pataki. O yẹ ki o rii daju nigbagbogbo lati tọpa awọn idiyele rẹ pẹlu iwe kaakiri Google tabi eto ti o jọra.

Pelu idiyele giga ti AdWords, o tun ṣee ṣe lati tọju isuna iṣowo rẹ ni ayẹwo. AdWords gba ọ laaye lati geotarget awọn onibara rẹ da lori ipo, ede, ati ẹrọ. Ni afikun, o le paapaa lo Google Pay lati sanwo to $1,000,000 ni Adwords owo. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Kalokalo nwon.Mirza

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. Ilana yii jẹ apẹrẹ fun awọn ti ko ni idaniloju iru awọn koko-ọrọ ti yoo mu wọn ni awọn ere pupọ julọ tabi ko ni akoko lati ṣeto awọn ipese pẹlu ọwọ.. Ilana asewo yii pẹlu siseto idu giga fun awọn koko-ọrọ kan pato ati pe o kan awọn koko-ọrọ yẹn nikan. Iru ilana asewo yii yoo rii daju pe awọn ipolowo rẹ gba ifihan ti o pọju.

Ilana asewo le ṣee lo lati mu awọn iyipada pọ si. Yoo ṣe afihan awọn ipolowo nigbati eniyan ba wa Koko rẹ tabi awọn iyatọ to sunmọ. Sibẹsibẹ, o tun leri. O yẹ ki o lo ilana yii nikan ti isuna rẹ ba tobi. Ilana yii n fipamọ ọ ni akoko pupọ nitori pe o ṣe adaṣe awọn idu. Ṣugbọn o le ma dara fun awọn ti ko ni akoko lati ṣe iwadii ati idanwo awọn ọgbọn oriṣiriṣi. Ọna ti o dara julọ lati lo fun ipolongo rẹ ni lati wa ọkan ti o yẹ fun awọn olugbo ibi-afẹde rẹ ati isunawo.

Ṣe ifọkansi lati mu awọn oṣuwọn iyipada pọ si nipa jijẹ idu fun ipolowo ti o ṣee ṣe lati ṣe awọn iyipada diẹ sii. Lilo ilana yii le ṣe ilọsiwaju ROI ipolongo rẹ. Idu ti o ga julọ yoo ja si ni awọn jinna diẹ sii, ṣugbọn o yoo jẹ owo diẹ sii ti o ba kuna lati wakọ iyipada kan. Nitorina, nigbati o ba yan ilana ase fun ipolongo Adwords rẹ, ranti pe ilana yii kii ṣe fun gbogbo olupolowo.

Ilana asewo yii jẹ apẹrẹ fun awọn olumulo pẹlu awọn ibi-afẹde kan pato. Ti o ba n gbiyanju lati mu titẹ rẹ pọ si nipasẹ oṣuwọn tabi oṣuwọn ifihan, CPM wiwo jẹ ọna nla lati ṣaṣeyọri ibi-afẹde rẹ. Awọn iyipada diẹ sii ti o gba fun idiyele kan pato, awọn diẹ owo ti o yoo ṣe. Ilana asewo yii yoo tun ṣe iranlọwọ fun ọ lati mu idanimọ ami iyasọtọ rẹ pọ si ati alekun imọ-ọja. Nitorina, lo ilana yii lati mu awọn ere rẹ pọ si. Sibẹsibẹ, o gbọdọ ranti wipe o wa ni ko si ọkan iwọn ipele ti gbogbo ojutu nigba ti o ba de si a yan a ase nwon.Mirza.

Tẹ-nipasẹ oṣuwọn

Gbigba oṣuwọn titẹ-giga ni awọn ipolongo Adwords jẹ ami rere kan, ṣugbọn ti ipolowo rẹ ba kuna lati yi awọn alejo pada si awọn alabara isanwo, awọn esi ni o wa kere ju itelorun. Ṣiṣẹda awọn ipolowo ti o yẹ ti o fojusi awọn koko-ọrọ to tọ jẹ bọtini si jijẹ awọn oṣuwọn titẹ-nipasẹ, nitorina o jẹ pataki lati se idanwo kọọkan ano. Iwadi ọrọ-ọrọ jẹ paati bọtini miiran, nitorina rii daju pe awọn ipolowo isanwo rẹ ṣe pataki si awọn eniyan ti n wa awọn ọja tabi awọn iṣẹ ti o nfunni.

Iwọn titẹ-nipasẹ apapọ fun awọn ipolongo AdWords wa ni ayika 5% fun àwárí ati 0.5-1% fun àpapọ nẹtiwọki. Awọn oṣuwọn titẹ-nipasẹ ṣe iranlọwọ nigbati o tun ṣe awọn ipolongo, bi nwọn tọkasi awọn anfani ti o pọju onibara. Awọn oṣuwọn titẹ-nipasẹ le tun jẹ iwọn nipasẹ iye awọn igbasilẹ akoonu ti olumulo n gba. Jẹ ki o rọrun fun awọn alabara lati ṣe igbasilẹ akoonu rẹ, bi eyi yoo ṣe alekun itẹlọrun alabara, ati nikẹhin, o ṣeeṣe wọn lati ra awọn ọja rẹ.

Lati ni oye bi o ṣe le mu CTR rẹ pọ si, wo data lati oriṣi awọn iroyin AdWords. Fun apere, Awọn akọọlẹ B2B ni igbagbogbo ni awọn CTR ti o ga ju awọn akọọlẹ B2C lọ. Awọn akọọlẹ wọnyi ṣee ṣe diẹ sii lati gbe awọn itọsọna ti o peye ati ta awọn nkan ti o ni idiyele giga. Awọn akọọlẹ yẹn pẹlu awọn CTR kekere ni a le ṣe itupalẹ nipa lilo apẹẹrẹ ti awọn akọọlẹ tiwọn, eyi ti o tumọ si pe awọn abajade ko le jẹ dandan jẹ aṣoju ti ọpọlọpọ awọn akọọlẹ.

Ti o ba nṣiṣẹ ipolongo-iwadi, o le nireti lati gba CTR ti o ga julọ ni ibaṣepọ tabi ile-iṣẹ irin-ajo. Awọn ipolongo agbegbe tun le ṣe alekun CTR rẹ, bi awọn onibara agbegbe ṣe gbẹkẹle awọn ile itaja agbegbe. Lakoko ti ọrọ ati awọn ipolowo aworan le ma ṣe idaniloju bi awọn ti a lo fun iran asiwaju, awọn ipolowo alaye le fun iyanilẹnu ati parowa fun awọn oluwo lati tẹ lori wọn. O ṣe pataki lati mọ pe kọọkan Koko, ipolowo, ati kikojọ ni CTR tirẹ.

Koko odi

Awọn idi pupọ lo wa lati lo awọn koko-ọrọ odi ni Adwords. Lilo wọn yoo ṣe iranlọwọ fun ọ lati fojusi awọn olugbo ti o ni ibatan diẹ sii ati dinku awọn jinna asonu. Ni afikun, awọn irinṣẹ wọnyi yoo ṣe iranlọwọ fun ọ lati yago fun asewo si ararẹ tabi jijẹ awọn iwunilori rẹ. Nitorina, bawo ni o ṣe le lo awọn koko-ọrọ odi? O le ka siwaju lati wa idi ti awọn koko-ọrọ odi ṣe pataki. Eyi ni diẹ ninu wọn:

Awọn koko-ọrọ odi pataki tọka si aarin tabi ọrọ pataki julọ ti gbolohun ọrọ Koko. Fun apere, ti o ba wa a plumber, o fẹ lati polowo si awọn ti n wa awọn iṣẹ rẹ, kii ṣe fun awọn ti n wa iṣẹ kan. Nitorina, Koko odi mojuto rẹ jẹ “plumber” ati “plumber.” Ti o ba n ṣe ipolowo igbimọ iṣẹ kan, iwọ yoo lo ọrọ naa “ise” bi Koko odi.

Ọnà miiran lati ṣe idanimọ awọn koko-ọrọ odi ni lati wo ijabọ Ibeere Iwadi rẹ. Lilo ijabọ yii, o le ṣe idanimọ awọn ibeere wiwa ti ko ṣe pataki si onakan rẹ. Nipa lilo awọn koko odi, iwọ yoo ni anfani lati mu awọn ipolongo ipolowo rẹ dara si. Fun apere, ti o ba n ta matiresi, o le yan lati polowo matiresi fun awọn ọkunrin, ṣugbọn iwọ yoo kuku fojusi awọn obinrin. Fun awọn ọkunrin, sibẹsibẹ, awọn koko-ọrọ odi le ma ṣe pataki.

Lakoko ti ibaamu gbooro odi ko kan ibaramu gbolohun ọrọ, yoo ṣe idiwọ awọn ipolowo lati han nigbati ibeere kan ni gbogbo awọn ọrọ odi ati awọn gbolohun ọrọ. Ibamu deede ti ko dara yoo tun ṣe idiwọ ipolowo lati ṣe afihan ni awọn ibeere wiwa ti o ni awọn ofin wọnyẹn ninu. Awọn koko-ọrọ odi wọnyi jẹ nla fun awọn orukọ iyasọtọ ti o ni awọn ibatan sunmọ ara wọn ati fun awọn ipese ti o jọra. O ṣe pataki lati mọ kini awọn koko-ọrọ odi tumọ si ọ. Ti o ko ba fẹ lati na owo pupọ lori awọn ipolowo, Awọn koko-ọrọ odi jẹ ọna ti o dara julọ lati jẹ ki awọn ipolowo rẹ ni ibamu.

Ṣiṣẹda awọn ipolowo pẹlu titẹ-nipasẹ oṣuwọn ti o kere ju 8%

CTR giga kii ṣe metiriki nikan ti o ṣe pataki ni ipolowo. Awọn ipolongo ipolowo le kuna lati yipada nitori wọn ko fojusi awọn koko-ọrọ to tọ. Lati dena eyi, o ṣe pataki lati ṣe idanwo gbogbo nkan ti ipolowo rẹ. Iwadi ọrọ-ọrọ jẹ paati pataki miiran, ki awọn ipolowo isanwo rẹ jẹ pataki. Ti o ba kuna lati ṣe bẹ, iwọ yoo padanu owo.

O le mu iwọn titẹ-tẹ rẹ pọ si nipa ṣiṣe ipolowo rẹ bi o ti ṣee ṣe. Gbiyanju didaba ipese pataki kan. Rii daju lati dojukọ idalaba titaja alailẹgbẹ rẹ ati pese awọn anfani ojulowo fun awọn olumulo rẹ. Nipa ṣiṣe ki o rọrun lati ṣe, eniyan yoo ni anfani lati tẹ nipasẹ ipolowo rẹ. Yoo tun ṣe iranlọwọ lati kọ ẹda ipolowo ti o lagbara. Nipa titẹle awọn igbesẹ wọnyi, iwọ yoo dara ni ọna rẹ si ṣiṣẹda awọn ipolowo pẹlu iwọn titẹ-nipasẹ o kere ju 8%.

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. Ninu nkan yii, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Iye owo fun titẹ

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 ati $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Ni afikun, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Bakanna, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Nitorina, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Fun apere, in the Real Estate industry, the industry average for CPC (Click Through Rate) is 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Kalokalo awoṣe

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Akoko, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (iye owo-fun-tẹ) ase. Or, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Ni afikun, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Sibẹsibẹ, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Iye-fun-tẹ (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Sibẹsibẹ, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Ni gbolohun miran, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Nitorina, kini o nduro? Get started today and maximize your conversions with Adwords!

Atunṣe

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. Pẹlu Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, bakanna. Ni pato, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 wakati.

Retargeting works best when you target the right audience. Fun apere, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobile awọn olumulo, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Fun apere, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Iwadi koko

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Lẹhinna, create content around those popular searches. Ni ọna yi, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, awọn ipa, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Lẹhinna, you’ll know which ones have the highest likelihood of ranking.

As mentioned above, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

Ti o ba jẹ oniwun iṣowo, o ti ṣee lo Google's Adwords Syeed lati polowo iṣowo rẹ. Awọn ọna pupọ lo wa lati ṣe agbekalẹ akọọlẹ rẹ lati rii daju pe o gba Bangi pupọ julọ fun owo rẹ. Ninu nkan yii, a yoo bo awọn ipilẹ ti ase lori awọn koko-ọrọ ti o samisi, fojusi awọn olugbo rẹ nipa lilo ibaramu gbolohun ọrọ, ati ipasẹ awọn iyipada. Nkan yii jẹ ipinnu lati fun ọ ni imọ pataki lati mu imunadoko awọn akitiyan ipolowo rẹ pọ si lori pẹpẹ Google.

Ṣe ipolowo lori pẹpẹ Google's Adwords

Awọn idi pupọ lo wa idi ti o ṣe pataki lati polowo lori pẹpẹ Google's Adwords. Akoko, Iwọ yoo gba owo nikan nigbati ẹnikan ba tẹ ipolowo rẹ. Keji, ọna ipolowo yii gba ọ laaye lati tọpinpin awọn abajade ti awọn ipolowo ipolowo rẹ. Iyẹn ọna, o le ṣe awọn ipinnu alaye diẹ sii nipa iye owo ti o nlo lori ipolowo. Ṣugbọn Google Adwords kii ṣe ọna kan ṣoṣo lati polowo lori Google. Lati rii daju pe o ṣiṣẹ fun iṣowo rẹ, iwọ yoo nilo lati ni oye bi pẹpẹ ipolowo yii ṣe n ṣiṣẹ.

AdWords n ṣiṣẹ pẹlu Nẹtiwọọki Ifihan Google, eyi ti o mu nẹtiwọọki Google ti awọn oju opo wẹẹbu ẹnikẹta ṣiṣẹ. Ipolowo rẹ le han ni oke oju-iwe wẹẹbu rẹ, ninu awọn legbe, ṣaaju awọn fidio YouTube, tabi nibikibi ohun miiran. Syeed naa tun ni awọn agbara lati gbe awọn ipolowo sori awọn ohun elo alagbeka ati Gmail. Iwọ yoo ni lati forukọsilẹ awọn aami-išowo rẹ ṣaaju ki o to bẹrẹ ipolowo nipasẹ Google. Eyi tumọ si pe iwọ yoo san diẹ fun titẹ kan ati gba awọn ipo ipolowo to dara julọ.

Ipolowo lori pẹpẹ Google's Adwords jẹ irọrun rọrun lati lo. Awọn ọna pupọ lo wa lati mu isuna rẹ pọ si, pẹlu jijẹ inawo rẹ nigbati awọn abajade ba han. Lati mu aṣeyọri rẹ pọ si, ro igbanisise Google Ifọwọsi onimọran tabi ibẹwẹ lati ran o. Ko si idi ti o ko yẹ ki o gbiyanju rẹ, bi o ti jẹ ọna ti o munadoko-iye owo lati fi awọn ipolowo ifọkansi giga ranṣẹ. Ati ki o ranti, ti o ba gba awọn abajade, o le mu rẹ isuna ni ojo iwaju.

Ipolowo lori pẹpẹ Google's Adwords jẹ ọna ti o lagbara pupọ julọ lati de ọdọ awọn alabara ti o ni agbara kaakiri agbaye. Eto rẹ jẹ pataki titaja, ati awọn ti o idu lori kan pato koko ati awọn gbolohun ọrọ. Ni kete ti o ti yan awọn koko-ọrọ rẹ ati ni Dimegilio didara kan, Ipolowo rẹ yoo han ni iwaju awọn abajade wiwa. Ati apakan ti o dara julọ ni, ko ni iye owo pupọ, ati pe o le bẹrẹ ipolongo kan ni kete bi oni!

Idiyele lori awọn koko-ọrọ ti o samisi

Titi di aipẹ, o ko le ṣagbe lori awọn koko-ọrọ iyasọtọ ti oludije ni Google Adwords. Iyẹn yipada ninu 2004, nigbati Google ṣe afihan idije koko-ọrọ oludije. Awọn ipinnu ni ojurere ti Google, eyiti o ni eto imulo gbigba awọn oludije laaye lati lo aami-išowo wọn ni ẹda ipolowo, fi agbara mu ọpọlọpọ awọn abanidije iṣowo lati lo awọn orukọ iyasọtọ tiwọn ni awọn ipolowo. Bayi, sibẹsibẹ, yi eto imulo ti wa ni ifasilẹ awọn.

Ṣaaju ki o to ṣe ere lori koko-ọrọ ti o samisi, rii daju pe o ni igbanilaaye lati lo. Google ni awọn itọnisọna ipolowo wiwa ti o rọrun ti o kan awọn ami-iṣowo. Nigbati ase lori ami oludije, yago fun pẹlu orukọ oludije ninu ẹda ipolowo. Ṣiṣe bẹ yoo ja si awọn ikun didara kekere. Laibikita idi, o jẹ iṣe ti o dara lati ni ipo ti o ga julọ ninu awọn abajade wiwa.

Idi ti o tobi julọ lati ma ṣe ifilọlẹ lori koko-ọrọ ti o samisi ni pe o le nira lati ṣe iyatọ laarin awọn abajade wiwa Organic ati awọn ipolowo isanwo. Sibẹsibẹ, ti aami-iṣowo rẹ ba ti forukọsilẹ pẹlu Google, o le ṣee lo lori awọn aaye alaye. Awọn oju-iwe atunyẹwo jẹ apẹẹrẹ ti eyi. Awọn burandi nla tun lo awọn aami-išowo wọn ninu ẹda ipolowo wọn, ati pe wọn wa laarin ẹtọ wọn lati ṣe bẹ. Awọn ile-iṣẹ wọnyi ni itara lati wa ni oke awọn abajade wiwa fun awọn ọja ati iṣẹ ti wọn samisi.

Awọn aami-iṣowo jẹ niyelori. O le fẹ lati ronu lilo wọn ninu ọrọ ipolowo rẹ lati ṣe igbega ọja rẹ. Lakoko ti wọn le nira lati lo ninu awọn ipolowo, wọn tun ṣee ṣe ni awọn igba miiran. Awọn ofin aabo-iṣowo yẹ ki o lo fun awọn idi alaye, bi bulọọgi. O tun gbọdọ ni oju-iwe ibalẹ kan ti o ni awọn ofin aami-iṣowo ninu ati pe o gbọdọ jẹ ki o ye ohun ti erongba iṣowo rẹ jẹ. Ti o ba n ta awọn paati, o gbọdọ sọ eyi ni kedere ati ṣafihan idiyele tabi ọna asopọ kan fun rira ohun kan.

Ti awọn oludije rẹ ba lo orukọ ti o samisi, o yẹ ki o paṣẹ lori awọn ofin wọnyẹn ni Adwords. Bibẹẹkọ, o le dojuko Dimegilio didara kekere ati idiyele fun awọn titẹ. Jubẹlọ, Awọn oludije rẹ le ma mọ orukọ ami iyasọtọ rẹ ati pe kii yoo ni oye kan pe o n paṣẹ lori wọn. Ni enu igba yi, Idije le jẹ ase lori awọn ofin kanna. O le gbiyanju lati jẹ ki o jẹ aaye kan lati lo orukọ iyasọtọ tirẹ bi Koko-iṣowo ti a samisi.

Awọn olugbo ibi-afẹde pẹlu ibaramu gbolohun ọrọ

Lakoko ti o le ro pe ibaramu gbooro jẹ ọna kan ṣoṣo lati fojusi awọn alabara rẹ, baramu gbolohun yoo fun ọ ni iṣakoso diẹ sii. Pẹlu baramu gbolohun, Awọn ipolowo rẹ nikan yoo han nigbati ẹnikan ba tẹ gbolohun kan, pẹlu eyikeyi awọn iyatọ ti o sunmọ ati awọn ọrọ miiran ṣaaju tabi lẹhin Koko rẹ. Fun apere, o le fojusi awọn iṣẹ gige odan nipasẹ ipo ati wo atokọ ti awọn iṣẹ agbegbe ati awọn oṣuwọn asiko wọn. Lilo gbolohun ọrọ kan, sibẹsibẹ, jẹ diẹ gbowolori ju gbooro baramu, nitorina o tọ lati ro awọn aṣayan miiran.

Lilo ibaramu gbolohun le ṣe alekun CTR ati awọn iyipada, ati ki o le din wasted ad inawo. Ibalẹ si ibaramu gbolohun ọrọ ni pe o fi opin si inawo ipolowo rẹ si awọn wiwa ti o ni koko-ọrọ gangan ninu, eyi ti o le se idinwo rẹ arọwọto. Ti o ba n ṣe idanwo awọn imọran tuntun, sibẹsibẹ, Ibaramu gbooro le jẹ aṣayan ti o dara julọ. Eto yii jẹ ki o ṣe idanwo awọn ipolowo tuntun ki o wo kini o ṣiṣẹ. Nigba ti o ba de si ipolowo iṣẹ, iwọ yoo fẹ lati rii daju pe o n fojusi awọn olugbo ti o tọ pẹlu awọn koko-ọrọ to tọ.

Ti o ba n polowo ọja tabi iṣẹ ti o jẹ olokiki ni gbogbogbo, baramu gbolohun ọrọ koko jẹ ọna ti o dara julọ lati dojukọ ẹgbẹ yii. Ibaramu gbolohun ọrọ ṣiṣẹ nipa ṣiṣe idaniloju pe awọn ipolowo rẹ fihan nikan si awọn eniyan ti o ti wa koko-ọrọ gangan tabi gbolohun ọrọ. Bọtini naa ni lati rii daju pe gbolohun ọrọ ti o lo wa ni ọna ti o pe ki o han ni awọn abajade wiwa oke. Ni ọna yi, iwọ yoo yago fun jafara isuna ipolowo rẹ lori ijabọ ti ko ṣe pataki.

Baramu gbolohun le ṣe iranlọwọ fun ọ lati ṣe itupalẹ awọn iwadii alabara lati pinnu iru awọn koko-ọrọ wo ni wọn n wa. O ṣe iranlọwọ paapaa ti o ba n wa awọn alabara kan pato. Lilo ibaramu gbolohun ọrọ ni Adwords yoo dín awọn olugbo ibi-afẹde rẹ dín ati ilọsiwaju iṣẹ ti ipolongo ipolowo rẹ. Ati, nigba ti o ba lo o tọ, iwọ yoo rii ipadabọ ti o ga julọ lori inawo ipolowo. Ni kete ti o ti ni oye awọn ọna wọnyi, iwọ yoo ni anfani lati ṣaṣeyọri awọn ibi-afẹde rẹ ni iyara ati pẹlu konge diẹ sii ju ti iṣaaju lọ.

Ọnà miiran lati fojusi eniyan ni lati ṣẹda awọn atokọ ibaramu. Awọn atokọ wọnyi le pẹlu awọn alejo oju opo wẹẹbu eyikeyi tabi awọn eniyan ti o ṣe awọn iṣe kan pato lori oju opo wẹẹbu rẹ. Pẹlu awọn akojọ ijora, o le fojusi awọn olumulo kan pato ti o da lori awọn ifẹ wọn. Ati, ti o ba ni ọja ti eniyan ti ra laipe, o le lo iyẹn lati dojukọ wọn pẹlu awọn ipolowo. Nigbamii ti o ṣẹda titun kan jepe, rii daju pe o lo atokọ ibaramu aṣa.

Tọpa awọn iyipada pẹlu ibaamu gbolohun ọrọ

Ti o ba n wa ilọsiwaju ipolongo titaja ẹrọ wiwa rẹ, o le ronu nipa lilo iyipada gbolohun baramu dipo ibaramu gbooro. Awọn iyipada wọnyi ti lo ni wiwa isanwo lati ibẹrẹ ti ikanni naa, ati pe wọn gba ọ laaye lati jẹ kongẹ diẹ sii nigbati o ba n ṣafihan awọn ipolowo rẹ. Nigba ti eyi le dun bi imọran to dara, ọpọlọpọ awọn olupolowo ṣe aniyan nipa sisọnu inawo ipolowo wọn ti wọn ko ba yipada koko-ọrọ ibaramu gbooro wọn. Ni afikun, Koko-ọrọ ibaamu gbolohun le fa ipolowo rẹ fun awọn wiwa ti ko ni iṣakoso, sokale ibaramu ti ipolowo rẹ.

Ọnà miiran lati mu awọn gbolohun ọrọ koko rẹ dara si ni lati ṣafikun “+” si awọn ọrọ kọọkan. Eyi yoo sọ fun Google pe ọrọ ti o fẹ lati fojusi gbọdọ ṣee lo ninu awọn wiwa. Fun apere, ti ẹnikan ba wa “osan tabili fitila,” Ipolowo rẹ yoo han nikan nigbati eniyan ba ti tẹ gbolohun gangan sii. Ọna yii jẹ apẹrẹ fun awọn eniyan ti o n wa “osan tabili fitila,” nitori pe yoo han nikan si awọn eniyan ti o tẹ ninu gbolohun ọrọ gangan, kuku ju gbogboogbo.