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If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! After reading this article, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Ṣiṣeto ipolongo kan

There are many different options available for setting up a campaign in Google Adwords. Ni kete ti o ti yan awọn koko-ọrọ rẹ, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, abo, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” tabi “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Fun apere, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. Fun idi eyi, the keyword may be relevant to a small number of people, but it may not be the best choice. Jubẹlọ, you can try ad groups based on the products or services you sell. Ni ọna yi, you can ensure that your ads will appear in the search results of the relevant people.

Creating ads

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

A la koko, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Awọn iyipada ipasẹ

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

Akoko, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

To make the most of your AdWords campaign, you must focus on bringing in the most paying customers, opt-ins, and buyers. Fun apere, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Nitorinaa, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Iye owo fun titẹ

CPC (iye owo fun tẹ) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. Ni awọn igba miiran, you can lower the cost of CPC by booking large amounts of ads. Nikẹhin, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. Ni gbolohun miran, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Ni omiiran, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Iwadi koko

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Lati ṣe iwadi koko, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Ni kete ti o ni atokọ Koko rẹ, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Fun apẹẹrẹ, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Idiyele lori awọn koko-ọrọ ti o samisi

In addition to using keyword research tools, advertisers can bid on trademarked terms. By doing so, they increase their chances of receiving high placements for their ads in search results. Ni afikun, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. Ninu 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Sibẹsibẹ, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Sibẹsibẹ, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Titele iyipada, ati Kokoro odi. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Iye owo fun titẹ

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Iye owo fun titẹ, or CPC for short, refers to the amount an advertiser will pay for each click on an advertisement. Cost per click is an excellent way to gauge your campaign’s effectiveness, as it lets you know exactly how much your ads cost you when individuals click on them.

Various factors affect your cost per click, including quality score, keyword relevance, and landing page relevance. When all three components are well-matched, the CTR (tẹ-nipasẹ oṣuwọn) is likely to be high. High CTR means your ad is relevant and attracting visitors. Increasing the CTR means your ads are more relevant to the searcher, and it will lower your overall cost per click. Sibẹsibẹ, a high CTR isn’t always the best sign.

Cost per click varies based on the type of industry, ọja, and target audience. Generally speaking, CPC for Adwords is between $1 ati $2 on the search network, and under $1 for display network. High-cost keywords will cost more than $50 fun tẹ, and are typically in highly competitive industries with a high customer lifetime value. Sibẹsibẹ, giant retailers can spend $50 million or more a year on Adwords.

Pẹlu CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. Sibẹsibẹ, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, sibẹsibẹ, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Titele iyipada

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Ka siwaju lati ni imọ siwaju sii. Ati ki o ranti: if it’s not working, you’re not doing your job properly.

Akoko, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Ni omiiran, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Itele, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Once you’ve done that, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Once you’ve done that, you can install the conversion tracking code onto your website. Lẹhinna, you can view your conversions on various levels. Ẹgbẹ Ipolowo, Ipolowo, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.

Koko odi

To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Fun apere, ti ẹnikan ba wa “red flowers,” your ad will not show up. Bakanna, ti ẹnikan ba wa “red roses,” your ad will be shown.

You can also use tools to find common misspellings. You can do this by mining through the raw search queries to find out what people commonly misspell a keyword. Some tools can even export a list of common misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Fun apere, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Nitorina, a negative keyword can improve your campaigns. Sibẹsibẹ, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Fun apere, if you’re a business, you might want to target ads to people who use their mobile devices. Sibẹsibẹ, if you want to reach mobile users and improve conversion rates, you should know the device type they use. Iyẹn ọna, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Nitorina, the next time you plan to target mobile users, be sure to consider cross-device targeting.

If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. Ni ọna yi, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, and it will notify you when it’s available. This will increase your mobile advertising costs and allow you to tailor your ads to target the people who are most likely to use your tablet device.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. Nitorina, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.

Ṣaaju ki o to bẹrẹ ipolongo Adwords rẹ, o ṣe pataki lati ni oye awọn ipilẹ ti Iye owo fun tẹ, ase awoṣe, Idanwo ọrọ-ọrọ, ati ipasẹ iyipada. Nipa titẹle awọn igbesẹ ipilẹ wọnyi, iwọ yoo ni ipolongo aṣeyọri. Nireti, Nkan yii ti wulo ni gbigba ọ bẹrẹ pẹlu ipolowo rẹ. Jeki kika fun awọn imọran ati ẹtan diẹ sii! Ati pe ti o ba ni ibeere eyikeyi, lero free lati beere ninu awọn comments! Eyi ni diẹ ninu awọn ibeere ti o wọpọ julọ ti o le beere.

Iye owo fun titẹ

Iye owo fun titẹ fun awọn ipolongo Adwords da lori bi awọn ipolowo rẹ ṣe sunmọ awọn alabara’ awọrọojulówo. Ni awọn igba miiran, ti o ga idu yoo mu o ga ipo, nigba ti kekere idu yoo mu o kekere iyipada awọn ošuwọn. O yẹ ki o tọpa awọn idiyele rẹ nipa lilo Google Sheet tabi iru irinṣẹ lati rii iye ti o le nireti lati na lori koko-ọrọ kan pato tabi apapo awọn koko-ọrọ. Lẹhinna, o le ṣatunṣe awọn idu rẹ ni ibamu lati ṣaṣeyọri oṣuwọn iyipada ti o ga julọ ti o ṣeeṣe.

Iye owo apapọ fun titẹ fun awọn ipolongo Adwords ni iṣowo e-commerce wa laarin awọn dọla diẹ ati $88. Ni gbolohun miran, iye ti olupolowo n beere fun igba kan ti o ni awọn ibọsẹ isinmi jẹ kekere ni akawe si idiyele ti awọn ibọsẹ Keresimesi meji. Dajudaju, eyi da lori ọpọlọpọ awọn okunfa, pẹlu koko tabi ọrọ wiwa, ile ise, ati ik ọja. Lakoko ti o wa diẹ ninu awọn okunfa ti o le pọ si tabi dinku iye owo fun titẹ, ọpọlọpọ awọn olupolowo ko ṣe awọn iye owo ti o buruju. Ti ọja ba jẹ nikan $3, iwọ kii yoo ni owo pupọ nipa fifun ni.

Fun apẹẹrẹ, awọn olupolowo ti o ta aṣọ lori Amazon yoo sanwo $0.44 fun tẹ. Fun Ilera & Awọn nkan ile, awọn olupolowo yoo sanwo $1.27. Fun idaraya ati ita, iye owo fun tẹ ni $0.9

Lakoko ti CPC jẹ metiriki iwulo fun iṣiro imunadoko ti ipolongo ipolowo kan, o jẹ nikan kan kekere apa ti awọn adojuru. Lakoko ti idiyele fun titẹ jẹ apakan pataki ti eyikeyi ipolongo ipolowo isanwo, ìwò ROI jẹ jina siwaju sii pataki. Pẹlu akoonu tita, o le fa iye nla ti ijabọ SEO, nigba ti san media le mu ko o ROI. Ipolowo ipolowo aṣeyọri yẹ ki o wakọ ROI ti o ga julọ, ina o pọju ijabọ, ki o si yago fun sonu jade lori tita ati nyorisi.

Ni afikun si CPC, Awọn olupolowo yẹ ki o tun gbero nọmba awọn koko-ọrọ. Ọpa ti o dara lati lo lati ṣe iṣiro CPC ni SEMrush's Keyword Magic ọpa. Ọpa yii ṣe atokọ awọn koko-ọrọ ti o jọmọ ati apapọ CPC wọn. O tun ṣafihan iye owo Koko kọọkan. Nipa itupalẹ data yii, o le pinnu iru awọn akojọpọ awọn koko-ọrọ ni CPC ti o kere julọ. Iye owo kekere fun titẹ jẹ nigbagbogbo dara julọ fun iṣowo rẹ. Ko si idi lati na owo diẹ sii ju ti o ni lati.

Kalokalo awoṣe

O le ṣatunṣe ilana idu rẹ fun Adwords nipa lilo Akọpamọ Google ati ẹya ara ẹrọ Awọn idanwo. O tun le lo data lati Awọn atupale Google ati ipasẹ iyipada lati ṣe awọn ipinnu idu rẹ. Ni Gbogbogbo, o yẹ ki o da rẹ idu lori awọn ifihan ati awọn jinna. Ti o ba n gbiyanju lati ṣe ipilẹṣẹ imọ iyasọtọ, lo iye owo-fun-tẹ. Ti o ba n wa lati mu awọn iyipada pọ si, o le lo iwe CPC lati pinnu awọn ibere ibẹrẹ rẹ. Nikẹhin, o yẹ ki o rọrun eto ti akọọlẹ rẹ ki o le ṣe awọn ayipada ilana imudani laisi ni ipa lori iṣẹ.

O yẹ ki o ṣeto iṣeduro ti o pọju nigbagbogbo gẹgẹbi data ti o yẹ. Sibẹsibẹ, o tun le ṣagbe ni ibamu si iru akoonu ti o han. O le bere lori akoonu lori YouTube, Nẹtiwọọki Ifihan Google, Awọn ohun elo Google, ati awọn aaye ayelujara. Lilo ilana yii yoo gba ọ laaye lati gbe idu rẹ soke ti o ba rii idinku ninu awọn iyipada. Ṣugbọn rii daju pe o n fojusi ase rẹ ni deede ki o le ni anfani pupọ julọ ti awọn dọla ipolowo rẹ.

Ilana ti o dara fun jijẹ awọn jinna ni lati mu iwọn rẹ pọ si laarin isuna rẹ. Ilana yii ṣiṣẹ dara julọ fun awọn koko-ọrọ iyipada giga tabi fun wiwa iwọn didun ti o ga julọ. Ṣugbọn o yẹ ki o ṣọra ki o maṣe yọkuro, tabi iwọ yoo padanu owo lori ijabọ alaiṣẹ. Ranti nigbagbogbo lati lo ipasẹ iyipada lati rii daju pe ipolongo rẹ n gba pupọ julọ ninu awọn akitiyan rẹ. Awoṣe Kalokalo fun Adwords ṣe pataki si aṣeyọri rẹ! Ṣugbọn bawo ni o ṣe ṣeto?

Ọna ti o wọpọ julọ fun ṣiṣe ipinnu idiyele Adwords jẹ idiyele fun titẹ. O wulo fun ijabọ didara-giga ṣugbọn kii ṣe apẹrẹ fun awọn ipolongo iwọn didun nla. Ọna miiran jẹ ọna ṣiṣe idiyele-fun-mille. Awọn ọna mejeeji wọnyi fun ọ ni oye si nọmba awọn iwunilori, eyi ti o ṣe pataki nigbati o nṣiṣẹ ipolongo titaja igba pipẹ. CPC jẹ pataki ti o ba fẹ ṣe awọn iyipada diẹ sii lati awọn jinna.

Awọn awoṣe asewo Smart da lori awọn algoridimu ati data itan lati mu awọn abajade iyipada pọ si. Ti o ba nṣiṣẹ ipolongo iyipada-giga, Google le ṣe alekun CPC ti o pọju nipasẹ bii 30%. Ti a ba tun wo lo, ti awọn koko-ọrọ rẹ ba ni idije pupọ, o le dinku idiyele CPC max rẹ. Awọn ọna ṣiṣe ifilọlẹ Smart bii eyi nilo pe ki o ṣe atẹle awọn ipolowo rẹ nigbagbogbo ki o ni oye ti data naa. Gbigba iranlọwọ alamọdaju lati mu ipolowo Adwords rẹ pọ si jẹ gbigbe ọlọgbọn, ati MuteSix nfunni ni ijumọsọrọ ọfẹ lati jẹ ki o bẹrẹ.

Idanwo ọrọ-ọrọ

O le ṣe idanwo koko-ọrọ ni Adwords nipa sisọ fun ile-iṣẹ rẹ iru awọn koko-ọrọ lati tọju ati eyiti o le yipada. O le yan lati ṣe idanwo bi ọpọlọpọ awọn koko-ọrọ bi o ṣe fẹ ninu ẹgbẹ adanwo. Ṣugbọn awọn iyipada diẹ sii ti o ṣe si awọn koko-ọrọ rẹ, yoo nira diẹ sii lati pinnu boya wọn ni ipa ti o fẹ. Ni kete ti o mọ kini awọn koko-ọrọ ti ko ṣiṣẹ, o le ropo wọn pẹlu diẹ ti o yẹ. Ni kete ti o ti pinnu iru awọn koko-ọrọ ti n ṣe agbejade awọn jinna diẹ sii, o to akoko lati ṣẹda ẹda ipolowo, ad itẹsiwaju, ati awọn oju-iwe ibalẹ ti o jẹ iṣapeye fun iyipada.

Lati mọ eyi ti Koko ti wa ni underperforming, gbiyanju lati lo awọn iyatọ oriṣiriṣi ti ẹda ipolowo ti o jọra ni oriṣiriṣi awọn ẹgbẹ ipolowo. Lati ṣe eyi, o le ṣe awọn ayipada pataki si ẹda ipolowo rẹ. O yẹ ki o dojukọ awọn ipele iwọn didun giga ati awọn ẹgbẹ ipolowo. Awọn ẹgbẹ ipolowo pẹlu iwọn kekere yẹ ki o ṣe idanwo ẹda ipolowo oriṣiriṣi ati awọn akojọpọ Koko. O yẹ ki o tun ṣe idanwo awọn ẹya ẹgbẹ ipolowo. Iwọ yoo ni lati ṣe awọn adanwo pupọ lati wa akojọpọ aipe ti awọn koko-ọrọ fun ẹda ipolowo rẹ.

Lara awọn anfani ti idanwo Koko fun Adwords ni pe Google bayi n pese ohun elo iwadii Koko, eyi ti o farapamọ ni wiwo olumulo. O fun ọ ni wiwo okeerẹ ti ilera ti Koko. O le wo iye igba ipolowo rẹ yoo han ati ibiti o ti farahan. Ti o ba fẹ mu didara ẹda ipolowo rẹ dara si, o le yan lati mu gbogbo awọn koko-ọrọ ninu ipolongo rẹ pọ si. Ni kete ti o rii awọn ti o ṣiṣẹ dara julọ, o le tẹsiwaju si igbesẹ ti n tẹle.

Awọn irinṣẹ Koko le ṣe iranlọwọ fun ọ lati ṣẹda atokọ ti awọn koko-ọrọ, ati ki o le ti wa ni filtered da lori isoro. Fun awọn iṣowo kekere, o yẹ ki o yan awọn koko-ọrọ iṣoro alabọde, nitori won ojo melo ni a kekere daba idu, ati pe iwọ yoo ni owo diẹ sii pẹlu ipele idije ti o ga julọ. Nikẹhin, o le lo ohun elo idanwo ipolongo AdWords lati tẹ awọn koko-ọrọ kan pato sii lori awọn oju-iwe ibalẹ rẹ ati idanwo iru awọn koko-ọrọ wo ni o munadoko diẹ sii.

Titele iyipada

Titele iyipada le ṣe iranlọwọ pupọ ni ṣiṣe ipinnu ROI ti awọn ipolongo rẹ. Awọn iyipada jẹ awọn iṣe ti alabara ṣe lẹhin ti wọn ṣabẹwo si oju-iwe wẹẹbu kan tabi ṣe rira kan. Ẹya titọpa iyipada Adwords ṣe ipilẹṣẹ koodu HTML fun oju opo wẹẹbu rẹ lati tọpa awọn iṣe wọnyi. Aami titele yẹ ki o jẹ adani fun iṣowo rẹ. O le tọpinpin awọn oriṣi awọn iyipada ati orin oriṣiriṣi ROI fun ipolongo kọọkan. Lati ṣe bẹ, tẹle awọn igbesẹ wọnyi.

Ni igbesẹ akọkọ ti ipasẹ iyipada AdWords, tẹ ID Iyipada, aami, ati iye. Lẹhinna, yan awọn “Ina Lori” apakan lati pato ọjọ ti koodu ipasẹ iyipada yẹ ki o yọ kuro. Nipa aiyipada, koodu yẹ ki o sana nigbati a alejo-gan lori awọn “E dupe” oju-iwe. O yẹ ki o jabo awọn abajade rẹ 30 awọn ọjọ lẹhin oṣu pari lati rii daju pe o n mu nọmba ti o pọju ti awọn iyipada ati owo-wiwọle.

Igbesẹ ti o tẹle ni lati ṣẹda tag ipasẹ iyipada fun iru iyipada kọọkan. Ti koodu ipasẹ iyipada rẹ jẹ alailẹgbẹ si iyipada kọọkan, o yẹ ki o ṣeto iwọn ọjọ fun ipolowo kọọkan lati jẹ ki o rọrun lati ṣe afiwe wọn. Ni ọna yi, o le rii iru awọn ipolowo ti o jẹ abajade ninu awọn iyipada pupọ julọ ati awọn ti kii ṣe. O tun ṣe iranlọwọ lati mọ iye igba ti alejo wo oju-iwe kan ati boya titẹ yẹn jẹ abajade ti ipolowo naa.

Ni afikun si ipasẹ awọn iyipada, o tun le lo koodu kanna lati tọpa awọn ipe foonu ti a ṣe nipasẹ awọn ipolowo rẹ. Awọn ipe foonu le ṣe atẹle nipasẹ nọmba fifiranšẹ Google kan. Ni afikun si iye akoko ati ibẹrẹ ati ipari awọn akoko awọn ipe, koodu agbegbe ti olupe naa tun le tọpinpin. Awọn iṣe agbegbe gẹgẹbi awọn igbasilẹ app tun jẹ igbasilẹ bi awọn iyipada. A le lo data yii lati ṣe itupalẹ awọn ipolongo rẹ ati awọn ẹgbẹ ipolowo lati ṣe awọn ipinnu to dara julọ ṣee ṣe.

Ọnà miiran lati tọpa awọn iyipada AdWords ni lati gbe data Google Analytics rẹ wọle sinu Awọn ipolowo Google. Ni ọna yi, iwọ yoo ni anfani lati ṣe afiwe awọn abajade ti awọn ipolongo AdWords rẹ pẹlu awọn abajade atupale rẹ. Awọn data ti o gba wulo fun ṣiṣe ipinnu ROI rẹ ati idinku awọn idiyele iṣowo. Ti o ba le ni ifijišẹ orin awọn iyipada lati mejeji awọn orisun, o le ṣe awọn ipinnu to dara julọ pẹlu awọn inawo diẹ. Iyẹn ọna, iwọ yoo ni anfani lati lo isuna rẹ daradara siwaju sii ati ki o gba awọn anfani diẹ sii lati oju opo wẹẹbu rẹ.

Ti o ba jẹ tuntun si lilo Google Adwords, o le ṣe iyalẹnu bi o ṣe le lọ nipa siseto awọn ipolowo rẹ. Awọn nkan pupọ lo wa lati ronu, pẹlu iye owo fun tẹ (CPC) ipolongo, odi koko, Ipolowo ìfọkànsí ojula, ati retargeting. Nkan yii yoo ṣe alaye gbogbo wọn, ati siwaju sii. Nkan yii yoo tun ran ọ lọwọ lati pinnu iru ipolowo wo ni o dara julọ fun oju opo wẹẹbu rẹ. Laibikita ipele iriri rẹ pẹlu PPC, iwọ yoo kọ ẹkọ pupọ nipa Adwords ninu nkan yii.

Iye owo fun titẹ (CPC) ipolongo

Awọn anfani wa si ipolowo CPC. Awọn ipolowo CPC maa n yọkuro lati awọn aaye ati awọn oju-iwe abajade ẹrọ wiwa ni kete ti isuna ti de. Ọna yii le munadoko pupọ ni jijẹ ijabọ gbogbogbo si oju opo wẹẹbu iṣowo kan. O tun munadoko ni idaniloju pe awọn isunawo ipolowo ko ni sofo, bi awọn olupolowo nikan sanwo fun awọn titẹ ti awọn alabara ti o ni agbara ṣe. Siwaju sii, awọn olupolowo le tun ṣe awọn ipolowo wọn nigbagbogbo lati mu nọmba awọn titẹ sii ti wọn gba.

Lati mu ipolongo PPC rẹ dara si, wo iye owo fun titẹ. O le yan lati ipolowo CPC ni Google Adwords nipa lilo awọn metiriki ti o wa lori dasibodu abojuto rẹ. Ipo Ipolowo jẹ iṣiro ti o ṣe iwọn iye ti titẹ kọọkan yoo jẹ. O ṣe akiyesi Ipo Ipolowo ati Iwọn Didara, bakanna bi awọn ipa akanṣe lati awọn ọna kika ipolowo miiran ati awọn amugbooro. Ni afikun si iye owo fun tẹ, awọn ọna miiran wa lati mu iye ti titẹ kọọkan pọ si.

CPC tun le ṣee lo lati pinnu ipadabọ lori idoko-owo. Awọn koko-ọrọ CPC ti o ga julọ ṣọ lati gbe ROI to dara julọ nitori wọn ni oṣuwọn iyipada ti o ga julọ. O tun le ṣe iranlọwọ fun awọn alaṣẹ lati pinnu boya wọn ko ni inawo tabi apọju. Ni kete ti alaye yii ba wa, o le liti rẹ CPC ipolongo nwon.Mirza. Ṣugbọn ranti, CPC kii ṣe ohun gbogbo – o jẹ ohun elo nikan lati mu ipolowo PPC rẹ pọ si.

CPC jẹ wiwọn ti awọn akitiyan tita rẹ ni agbaye ori ayelujara. O gba ọ laaye lati pinnu boya o n sanwo pupọ fun awọn ipolowo rẹ ati pe ko ni ere to. Pẹlu CPC, o le mu ipolowo rẹ dara si ati akoonu rẹ lati ṣe alekun ROI rẹ ati ki o wakọ ijabọ diẹ sii si oju opo wẹẹbu rẹ. O tun fun ọ laaye lati ni owo diẹ sii pẹlu awọn jinna diẹ. Ni afikun, CPC gba ọ laaye lati ṣe atẹle imunadoko ti ipolongo rẹ ati ṣatunṣe ni ibamu.

Lakoko ti a gba CPC si iru ti o munadoko julọ ti ipolowo ori ayelujara, o ṣe pataki lati mọ pe kii ṣe ọna nikan. CPM (iye owo fun ẹgbẹrun) ati CPA (iye owo fun igbese tabi akomora) jẹ tun munadoko awọn aṣayan. Iru igbehin jẹ doko diẹ sii fun awọn ami iyasọtọ ti o dojukọ idanimọ ami iyasọtọ. Bakanna, CPA (iye owo fun igbese tabi akomora) jẹ iru ipolowo miiran ni Adwords. Nipa yiyan ọna isanwo ti o tọ, iwọ yoo ni anfani lati mu iwọn isuna ipolowo rẹ pọ si ati ṣe owo diẹ sii.

Koko odi

Ṣafikun awọn koko-ọrọ odi si Adwords jẹ ilana ti o rọrun. Tẹle ikẹkọ osise ti Google, eyi ti o jẹ julọ to šẹšẹ ati ki o okeerẹ, lati kọ ẹkọ bi o ṣe le ṣeto ẹya pataki yii. Awọn ipolowo isanwo-fun-tẹ le ṣafikun ni iyara, nitorinaa awọn koko-ọrọ odi yoo mu ijabọ rẹ ṣiṣẹ ati dinku inawo ipolowo ti o padanu. Lati bẹrẹ, o yẹ ki o ṣẹda atokọ ti awọn koko-ọrọ odi ati ṣeto fireemu akoko kan fun atunyẹwo awọn koko-ọrọ ninu akọọlẹ rẹ.

Ni kete ti o ti ṣe atokọ rẹ, lọ si awọn ipolongo rẹ ki o wo iru awọn ibeere ti a tẹ. Yan awọn ti o ko fẹ lati han ninu awọn ipolowo rẹ ki o ṣafikun awọn koko-ọrọ odi si awọn ibeere yẹn. AdWords yoo mu ibeere naa pọ si ati ṣafihan awọn koko-ọrọ to wulo nikan. Ranti, tilẹ, pe ibeere Koko odi ko le ni diẹ sii ju 10 awọn ọrọ. Nitorina, rii daju pe o lo ni kukuru.

O yẹ ki o tun pẹlu awọn asise ati awọn ẹya pupọ ti ọrọ naa ninu atokọ Koko odi rẹ. Awọn iwe afọwọkọ ti gbayi ni awọn ibeere wiwa, nitorinaa o ṣe iranlọwọ lati lo awọn ẹya pupọ ti awọn ọrọ lati rii daju atokọ okeerẹ kan. O tun le yọkuro awọn ofin ti ko ni ibatan si awọn ọja rẹ. Ni ọna yi, awọn ipolowo rẹ kii yoo han lori awọn aaye ti ko ṣe pataki si ọja rẹ. Ti a ba lo awọn koko-ọrọ odi rẹ ni kukuru, wọn le ni ipa idakeji bi awọn ti o ṣe.

Yato si yago fun awọn koko-ọrọ ti kii yoo yipada, Awọn koko-ọrọ odi tun ṣe iranlọwọ fun imudarasi ibi-afẹde ipolongo rẹ. Nipa lilo awọn koko-ọrọ wọnyi, iwọ yoo rii daju pe awọn ipolowo rẹ han nikan ni awọn oju-iwe ti o yẹ, eyi ti yoo ge mọlẹ lori awọn jinna asonu ati inawo PPC. Nipa lilo awọn koko odi, iwọ yoo gba awọn olugbo ti o dara julọ ti o ṣeeṣe fun ipolongo ipolowo rẹ ati mu ROI pọ si. Nigbati o ba ṣe daradara, Awọn koko-ọrọ odi le ṣe alekun ROI lọpọlọpọ lori awọn akitiyan ipolowo rẹ.

Awọn anfani ti lilo awọn koko-ọrọ odi jẹ lọpọlọpọ. Kii ṣe nikan ni wọn yoo ṣe iranlọwọ fun ọ ni ilọsiwaju ipolongo ipolowo rẹ, ṣugbọn wọn yoo tun ṣe alekun ere ipolongo rẹ. Ni pato, lilo awọn koko-ọrọ odi jẹ ọkan ninu awọn ọna ti o rọrun julọ lati ṣe alekun awọn ipolongo AdWords rẹ. Awọn irinṣẹ adaṣe ti eto naa yoo ṣe itupalẹ data ibeere ati daba awọn koko-ọrọ odi ti yoo mu iṣeeṣe ti awọn ipolowo rẹ han ni awọn abajade wiwa.. Iwọ yoo ṣafipamọ iye pataki ti owo nipa lilo awọn koko-ọrọ odi ati ni aṣeyọri diẹ sii pẹlu ipolongo ipolowo rẹ.

Ipolowo ìfọkànsí ojula

Adwords’ Ẹya ìfọkànsí Aaye gba awọn olupolowo laaye lati de awọn asesewa nipa lilo oju opo wẹẹbu wọn. O ṣiṣẹ nipa lilo ohun elo kan lati wa awọn oju opo wẹẹbu ti o ni ibatan si ọja tabi iṣẹ ti olupolowo n funni. Iye owo ipolowo pẹlu Ifojusi Aye jẹ kekere ju CPC boṣewa lọ, ṣugbọn awọn oṣuwọn iyipada yatọ pupọ. Iye owo ti o kere julọ jẹ $1 fun ẹgbẹrun awọn ifihan, eyi ti o dọgba si 10C / tẹ. Oṣuwọn iyipada yatọ pupọ da lori ile-iṣẹ ati idije.

Atunṣe

Retargeting jẹ ọna nla lati de ọdọ awọn alabara ti o wa tẹlẹ ati parowa fun awọn alejo aṣiyemeji lati fun ami iyasọtọ rẹ ni aye miiran. Ọna yii nlo awọn piksẹli ipasẹ ati awọn kuki lati fojusi awọn alejo ti o ti fi oju opo wẹẹbu rẹ silẹ laisi ṣiṣe eyikeyi iṣe. Awọn abajade to dara julọ ni a gba nipasẹ pipin awọn olugbo rẹ nipasẹ ọjọ-ori, abo, ati awọn anfani. Ti o ba pin awọn olugbo rẹ nipasẹ ọjọ ori, abo, ati awọn anfani, o le ni rọọrun fojusi awọn akitiyan remarketing ni ibamu. Ṣugbọn ṣọra: lilo retargeting laipẹ le binu awọn alejo lori ayelujara ki o ṣe ipalara aworan ami iyasọtọ rẹ.

O tun gbọdọ ranti pe Google ni awọn eto imulo nipa lilo data rẹ fun atunbere. Ni gbogbogbo, o jẹ eewọ lati gba tabi lo alaye ti ara ẹni gẹgẹbi awọn nọmba kaadi kirẹditi tabi adirẹsi imeeli. Awọn ipolowo atunbere ti Google nfunni da lori awọn ọgbọn oriṣiriṣi meji. Ọna kan nlo kuki kan ati pe omiiran nlo atokọ ti awọn adirẹsi imeeli. Ọna igbehin dara julọ fun awọn ile-iṣẹ ti o funni ni idanwo ọfẹ ati fẹ lati parowa fun wọn lati ṣe igbesoke si ẹya isanwo.

Nigba lilo retarrgeting pẹlu Adwords, o ṣe pataki lati ranti pe awọn onibara jẹ diẹ sii lati ṣe alabapin pẹlu awọn ipolowo ti o ṣe pataki si wọn. Eyi tumọ si pe awọn eniyan ti o ṣabẹwo si oju-iwe ọja jẹ diẹ sii lati ṣe rira ju awọn alejo ti o de si oju-iwe akọkọ rẹ. Nitorina, o ṣe pataki lati ṣẹda oju-iwe ibalẹ lẹhin titẹ-iṣapeye ti o ṣe ẹya awọn eroja iyipada-centric. O le wa itọsọna okeerẹ lori koko-ọrọ yii Nibi.

Atunṣe pẹlu awọn ipolongo Adwords jẹ ọna kan lati de ọdọ awọn alejo ti o padanu. Ilana yii ngbanilaaye awọn olupolowo lati ṣafihan awọn ipolowo si awọn alejo ti oju opo wẹẹbu wọn tabi awọn ohun elo alagbeka. Lilo Google ìpolówó, o tun le de ọdọ awọn olumulo ti awọn ohun elo alagbeka. Boya o n ṣe igbega oju opo wẹẹbu e-commerce tabi ile itaja ori ayelujara kan, retargeting le jẹ ọna ti o munadoko pupọ lati tọju ifọwọkan pẹlu awọn alabara ti a fi silẹ.

Retargeting pẹlu awọn ipolongo Adwords ni awọn ibi-afẹde akọkọ meji: lati ṣe idaduro ati iyipada awọn onibara ti o wa tẹlẹ ati lati mu awọn tita pọ sii. Ohun akọkọ ni lati kọ atẹle kan lori media awujọ. Facebook ati Twitter jẹ awọn iru ẹrọ ti o munadoko mejeeji fun gbigba awọn ọmọlẹyin. Twitter, fun apẹẹrẹ, ni o ni diẹ sii ju 75% mobile awọn olumulo. Nitorinaa, Awọn ipolowo Twitter rẹ gbọdọ jẹ ore-alagbeka bi daradara. Awọn olugbo rẹ yoo jẹ diẹ sii lati yipada ti wọn ba rii awọn ipolowo rẹ lori ẹrọ alagbeka wọn.

Awọn ọna pupọ lo wa lati ṣeto akọọlẹ Adwords rẹ. Ninu nkan yii, a yoo jiroro awọn akori Koko, Ìfọkànsí, Kalokalo, ati Ipasẹ Iyipada. Ọkọọkan ni awọn anfani ati alailanfani tirẹ. Ṣugbọn eyikeyi ọna ti o pinnu, bọtini ni lati ṣeto awọn ibi-afẹde rẹ ati gba pupọ julọ ninu akọọlẹ rẹ. Lẹhinna, tẹle awọn igbesẹ wọnyi lati mu ROI rẹ dara si. Lẹhinna, iwọ yoo ni ipolongo aṣeyọri. Akojọ si isalẹ ni awọn igbesẹ pataki julọ lati mu akọọlẹ rẹ pọ si.

Koko awọn akori

Akojọ si labẹ awọn 'Koko’ aṣayan, awọn 'Koko Awọn akori’ ẹya ara ẹrọ ipolowo ipolowo Google yoo jẹ ki awọn olupolowo ṣe awọn ọrọ-ọrọ ti wọn lo fun ipolowo wọn. Awọn akori koko jẹ abala pataki ti ìfọkànsí awọn ipolowo rẹ. Awọn eniyan ni o ṣeeṣe lati tẹ awọn ipolowo ti o ni awọn koko-ọrọ ti wọn n wa. Lilo awọn koko-ọrọ koko ninu ipolongo ipolowo rẹ yoo fun ọ ni imọran ti o dara julọ ti ẹniti olugbo ibi-afẹde rẹ jẹ.

To ba sese, lo ẹgbẹ akori kan lati ṣe akojọpọ awọn koko-ọrọ nipasẹ ami iyasọtọ, idi, tabi ifẹ. Ni ọna yi, o le sọ taara si ibeere oluwadi naa ki o gba wọn niyanju lati tẹ. Ranti lati ṣe idanwo awọn ipolowo rẹ, nitori ipolowo ti o ni CTR ti o ga julọ ko tumọ si pe o munadoko julọ. Awọn ẹgbẹ akori yoo ṣe iranlọwọ fun ọ lati pinnu awọn ipolowo to dara julọ da lori ohun ti oluwadi nfẹ ati awọn aini.

Nigba lilo a Smart ipolongo, maṣe lo awọn koko-ọrọ odi, ati yago fun dapọ awọn akori koko. Google jẹ olokiki fun mimuuwọn awọn ipolongo Smart ni kiakia. O ṣe pataki lati lo o kere ju 7-10 Koko awọn akori ninu rẹ ipolongo. Awọn gbolohun wọnyi ni ibatan si iru awọn iwadii ti eniyan le ṣe, eyiti o pinnu boya wọn rii awọn ipolowo rẹ tabi rara. Ti eniyan ba n wa iṣẹ rẹ, wọn ṣee ṣe lati lo koko-ọrọ koko ti o ni ibatan si.

Awọn koko-ọrọ odi ṣe idiwọ awọn wiwa ti ko ṣe pataki. Ṣafikun awọn koko-ọrọ odi yoo jẹ ki awọn ipolowo rẹ jẹ ifihan si awọn eniyan ti o n wa nkan ti ko ni ibatan si iṣowo rẹ. Sibẹsibẹ, o gbọdọ ranti pe koko ọrọ odi ko ni dina gbogbo wiwa, ṣugbọn awọn ti o yẹ nikan. Eyi yoo rii daju pe o ko sanwo fun ijabọ ti ko ṣe pataki. Fun apẹẹrẹ, ti o ba ni ipolongo pẹlu koko-ọrọ iyokuro, yoo ṣe afihan awọn ipolowo si awọn eniyan ti o wa nkan ti ko ni itumọ.

Ìfọkànsí

Awọn anfani ti ifọkansi awọn ipolongo Adwords nipasẹ ipo ati owo oya ti wa ni akọsilẹ daradara. Iru ipolowo yii n fojusi awọn olumulo ti o da lori ipo wọn ati koodu zip. Google AdWords ni ọpọlọpọ awọn ẹgbẹ ipo ibi eniyan ati awọn ipele owo-wiwọle lati yan lati. Iru ifọkansi yii ni iṣẹ ṣiṣe to lopin fun ẹgbẹ ipolowo kan, ati awọn ọna apapọ le dinku imunadoko ti ipolongo rẹ. Sibẹsibẹ, o tọ lati gbiyanju ti iṣẹ ipolongo rẹ ba da lori ibi-afẹde to pe.

Ọna ti o wọpọ julọ ti ifọkansi ni lilo akoonu ti oju opo wẹẹbu kan. Nipa itupalẹ akoonu oju opo wẹẹbu kan, o le pinnu iru ipolowo ti o ṣe pataki julọ si akoonu lori aaye yẹn. Fun apere, oju opo wẹẹbu ti o ni awọn ilana ninu le ṣafihan awọn ipolowo fun ohun elo satelaiti, nigba ti apejọ ti nṣiṣẹ yoo ṣe afihan awọn ipolongo fun awọn bata bata. Iru ifọkansi yii dabi ẹya oni-nọmba ti awọn ipolowo iwe irohin onakan ti o ro pe awọn oluka ti o nifẹ si ṣiṣiṣẹ yoo tun nifẹ si awọn ọja ti o polowo.

Ọnà miiran ti ìfọkànsí awọn ipolongo Adwords jẹ nipa lilo gbolohun ọrọ iru Koko baramu. Iru ifọkansi yii yoo fa awọn ipolowo fun eyikeyi akojọpọ awọn koko-ọrọ, pẹlu synonyms tabi sunmọ awọn iyatọ. Awọn koko-ọrọ ibaramu gbooro nigbagbogbo jẹ imunadoko julọ fun ipolowo ọja tabi iṣẹ kan pato. Bakan naa ni a le sọ fun koko-ọrọ baramu gbolohun kan. Nigba lilo gbolohun baramu awọn koko, iwọ yoo ni lati ṣafikun awọn ami asọye ni ayika Koko rẹ lati gba ijabọ ifọkansi diẹ sii. Fun apere, ti o ba ti o ba fẹ lati Àkọlé air amúlétutù ni Los Angeles, o yẹ ki o lo gbolohun ọrọ iru Koko baramu.

O tun le fojusi awọn ipolowo rẹ nipasẹ ipo ati ipele owo-wiwọle. O le yan lati awọn ipele owo-wiwọle mẹfa ati ọpọlọpọ awọn ipo. Nipa lilo awọn irinṣẹ wọnyi, o le fojusi awọn ipolowo rẹ ati awọn ipolowo ipolowo si awọn ipo gangan ti awọn alabara ti o ni agbara rẹ. Jubẹlọ, o tun le yan lati fojusi awọn eniyan laarin awọn ijinna kan lati iṣowo rẹ. Lakoko ti o le ma ni eyikeyi data lati ṣe afẹyinti eyi, awọn irinṣẹ wọnyi le fun ọ ni alaye ti o niyelori nipa awọn olugbo rẹ.

Kalokalo

Awọn ọna meji ti o wọpọ julọ lati ṣe ifilọlẹ lori Adwords jẹ idiyele fun titẹ (CPC) ati iye owo fun ẹgbẹrun awọn ifihan (CPM). Yiyan ọna kan lori ekeji da lori awọn ibi-afẹde rẹ. Ifowoleri CPC dara julọ fun ọja onakan nibiti awọn olugbo ibi-afẹde rẹ jẹ pato ati pe o fẹ ki awọn ipolowo rẹ han si ọpọlọpọ eniyan bi o ti ṣee. Ti a ba tun wo lo, Idiyele CPM yẹ nikan fun awọn ipolowo nẹtiwọọki ifihan. Awọn ipolowo rẹ yoo han nigbagbogbo lori awọn oju opo wẹẹbu ti o jọmọ ti o tun ṣafihan awọn ipolowo AdSense.

Ọna akọkọ jẹ pẹlu siseto awọn ase rẹ si lọtọ “awọn ẹgbẹ ipolowo.” Fun apere, o le ṣe akojọpọ 10 si 50 awọn gbolohun ọrọ ti o jọmọ ati ṣe iṣiro ẹgbẹ kọọkan lọtọ. Google yoo lo idii ti o pọju ẹyọkan fun ẹgbẹ kọọkan. Pipin oye ti awọn gbolohun ọrọ rẹ yoo ran ọ lọwọ lati ṣakoso gbogbo ipolongo rẹ. Ni afikun si Afowoyi ase, aládàáṣiṣẹ idu ogbon tun wa. Awọn ọna ṣiṣe wọnyi le ṣatunṣe awọn idu laifọwọyi da lori iṣẹ iṣaaju. Sibẹsibẹ, wọn ko le ṣe akọọlẹ fun awọn iṣẹlẹ aipẹ.

Lilo ohun elo iwadii koko jẹ ọna ti o dara julọ lati wa awọn amọja kekere-owo kekere ati awọn iho. Ni afikun si Google Ads’ free Koko iwadi ọpa, SEMrush le ṣe iranlọwọ fun ọ lati wa awọn ọrọ wiwa ti o ṣe pataki si iṣowo rẹ. Pẹlu ọpa yii, o le ṣawari awọn koko-ọrọ oludije ati rii iṣẹ ṣiṣe ase idije wọn. Pẹlu awọn Koko ase ọpa, o le dín iwadi rẹ nipasẹ ẹgbẹ ipolongo, ipolongo, ati koko.

Ọna miiran fun ipolowo lori Adwords jẹ CPC. Ọna yii nilo ipasẹ iyipada ati fun ọ ni idiyele deede fun gbogbo tita. Ọna yii dara julọ fun awọn olumulo Adwords Google ti ilọsiwaju diẹ sii nitori pe o fun ọ laaye lati ṣe atẹle ROI. Pẹlu ọna yii, o le yi idu rẹ pada da lori iṣẹ awọn ipolowo rẹ ati isunawo rẹ. O tun le lo iye owo fun titẹ bi ipilẹ fun ase CPC. Ṣugbọn o nilo lati mọ bi o ṣe le ṣe iṣiro ROI ati yan ọna ti o dara julọ lati ṣaṣeyọri eyi.

Ti o ba n fojusi awọn onibara agbegbe, o le fẹ lati jade fun SEO agbegbe dipo ipolowo orilẹ-ede. Adwords ṣe iranlọwọ iṣowo rẹ de ọdọ awọn olumulo intanẹẹti bilionu miiran. Adwords ṣe iranlọwọ lati tọpa ihuwasi ti awọn olugbo ibi-afẹde rẹ ati iranlọwọ fun ọ lati loye iru awọn alabara ti o n wa ọja rẹ. O tun le mu didara Adwords rẹ pọ si nipa titọpa iṣẹ ṣiṣe olumulo lati dinku idiyele rẹ fun titẹ. Nitorina, maṣe gbagbe lati mu awọn ipolowo rẹ pọ si pẹlu SEO agbegbe ati ilọsiwaju ROI rẹ!

Titele iyipada

Ni kete ti o ti fi koodu ipasẹ iyipada AdWords sori oju opo wẹẹbu rẹ, o le lo lati wo iru awọn ipolowo ti n yi iyipada ti o dara julọ. O ṣee ṣe lati wo data iyipada lori awọn ipele pupọ, bi ipolongo, ẹgbẹ ipolongo, ati paapa Koko. Awọn data ipasẹ iyipada tun le ṣe itọsọna ẹda ipolowo iwaju rẹ. Jubẹlọ, da lori data yii, o le ṣeto ipese ti o ga julọ fun awọn koko-ọrọ rẹ. Eyi ni bii.

Ni ibere, o ni lati pinnu boya o fẹ lati tọpasẹ oto tabi apapọ awọn iyipada. Lakoko titọpa iyipada AdWords gba ọ laaye lati tọpa awọn iyipada ti o waye ni igba kanna, Awọn atupale Google tọpa awọn iyipada pupọ lati ọdọ olumulo kanna. Sibẹsibẹ, diẹ ninu awọn aaye fẹ lati ka gbogbo iyipada lọtọ. Ti eyi ba jẹ ọran fun ọ, rii daju pe o ṣeto ipasẹ iyipada daradara. Ekeji, ti o ba fẹ mọ boya data iyipada ti o rii jẹ deede, afiwe o si lile tita.

Ni kete ti o ti ṣeto ipasẹ iyipada AdWords lori oju opo wẹẹbu rẹ, o tun le gbe snippet agbaye kan si oju-iwe ijẹrisi rẹ. snippet yii le gbe sori gbogbo awọn oju-iwe wẹẹbu rẹ, pẹlu awọn ti o wa lori ohun elo alagbeka. Ni ọna yi, iwọ yoo ni anfani lati rii gangan eyiti awọn ipolowo awọn alabara tẹ lori lati de oju opo wẹẹbu rẹ. Lẹhinna o le pinnu boya lati lo data yii ninu awọn akitiyan atunto rẹ tabi rara.

Ti o ba nifẹ lati ṣe itupalẹ imunadoko ti awọn ipolongo ipolowo rẹ, o le ṣeto ipasẹ iyipada lori Google Adwords. Google n pese awọn ọna irọrun mẹta lati tọpa awọn ipe foonu. Akoko, o nilo lati ṣẹda iyipada titun ko si yan awọn ipe foonu. Itele, o yẹ ki o fi nọmba foonu rẹ sii sori awọn ipolowo rẹ. Ni kete ti o ti ṣe eyi, o le yan iru iyipada ti o fẹ lati tọpa. O tun le yan nọmba awọn iyipada ti o waye lati ẹbun ti a fun.

Ni kete ti o ti fi ipasẹ iyipada sori oju opo wẹẹbu rẹ, o le tọpa iye eniyan ti o tẹ lori awọn ipolowo rẹ. O tun le tọpa awọn ipe foonu lati awọn ipolowo rẹ, botilẹjẹpe wọn ko nilo koodu iyipada dandan. O le sopọ si ile itaja app kan, a firebase iroyin, tabi eyikeyi miiran ẹni-kẹta itaja. Awọn ipe foonu ṣe pataki fun iṣowo rẹ. O le rii ẹni ti n pe awọn ipolowo rẹ, ti o jẹ idi ti o yẹ ki o tọpa awọn ipe foonu.

Ti o ba fẹ lati ni owo diẹ sii lori ayelujara pẹlu Google Adwords, nibẹ ni o wa diẹ ninu awọn ipilẹ ohun ti o nilo lati mọ. Iwọnyi jẹ iwadii Koko, Ìfojúsùn ẹgbẹ ipolongo, Iye owo fun titẹ, ati oye oludije. Ninu nkan yii, Emi yoo ṣe alaye kọọkan ninu awọn wọnyi ni kukuru. Boya o jẹ tuntun si AdWords tabi ti o ti nlo fun awọn ọdun, awọn nkan kan wa ti o yẹ ki o mọ lati bẹrẹ.

Iwadi koko

O ṣee ṣe pe o ti gbọ nipa awọn irinṣẹ Koko tẹlẹ, ṣugbọn kini gangan wọn jẹ? Ni soki, wọn jẹ awọn irinṣẹ irinṣẹ lati wa awọn koko-ọrọ tuntun ati pinnu iru awọn ti o le paṣẹ. Awọn irinṣẹ Koko jẹ apakan pataki ti ilana ipolowo AdWords, bi wọn ṣe gba ọ laaye lati ṣatunṣe awọn wiwa rẹ ati ṣe idanimọ awọn koko-ọrọ tuntun. Laibikita iru irinṣẹ ti o lo, bọtini si titaja AdWords aṣeyọri ni lati rii daju lati tun awọn iṣẹ-ṣiṣe wọnyi lọ nigbagbogbo.

Igbesẹ akọkọ ninu iwadi koko ni lati loye onakan rẹ ati awọn ibeere ti eniyan beere. O ṣe pataki lati gba akiyesi awọn olugbo ibi-afẹde rẹ nipa idamo awọn iwulo wọn. Oriire, irinṣẹ kan wa lati ṣe iranlọwọ fun ọ lati ṣe iyẹn: Google Koko Alakoso. Ọpa yii jẹ ki o ṣawari awọn ọgọọgọrun ti awọn ọrọ-ọrọ oriṣiriṣi ati rii awọn ti o ni awọn iwọn wiwa giga. Ni kete ti o ba ti dín atokọ ọrọ-ọrọ rẹ dín, o le bẹrẹ ṣiṣẹda titun posts ni ayika wọn.

Igbesẹ ti o tẹle ni iwadi koko jẹ idije. Iwọ yoo fẹ lati yan awọn koko-ọrọ ti ko ni idije pupọju, sugbon si tun ni o wa ko ju jeneriki. Niche rẹ yẹ ki o kun fun eniyan ti n wa awọn gbolohun kan pato. Rii daju lati ṣe afiwe ipo oludije ati akoonu lati wa ohun ti o ṣiṣẹ dara julọ. O ṣe pataki lati ranti pe awọn olugbo rẹ n wa ọja tabi iṣẹ rẹ. Koko-ọrọ ti o jẹ olokiki tẹlẹ ni aaye kan yoo ni iwọn wiwa giga ti o ba ṣe pataki si iṣowo rẹ.

Ni kete ti o ba ti dín atokọ ti awọn koko-ọrọ, o le dojukọ awọn ti o ṣe pataki julọ si onakan rẹ. O ṣe pataki lati yan awọn koko-ọrọ diẹ ati awọn gbolohun ọrọ ti o ni ere pupọ fun ọja tabi iṣẹ rẹ. Ranti, o nilo mẹta tabi marun nikan lati ni ipolongo aṣeyọri. Awọn diẹ pato awọn koko ni, awọn ti o ga rẹ Iseese ti aseyori ati ere. O ṣe pataki lati ni oye awọn koko-ọrọ ti o wa julọ nipasẹ awọn onibara ati awọn ti kii ṣe.

Igbesẹ ti o tẹle ni iwadi koko ni lati ṣẹda akoonu ni ayika awọn koko-ọrọ ti o yan. Lilo awọn koko-ọrọ iru gigun ti o yẹ yoo ṣe alekun ijabọ oṣiṣẹ ati awọn oṣuwọn iyipada. Bi o ṣe n ṣe eyi, ṣàdánwò pẹlu yatọ si orisi ti akoonu. O le lo gbolohun ọrọ kanna ni oriṣiriṣi awọn nkan tabi lori awọn oju-iwe ibalẹ oriṣiriṣi. Ni ọna yi, iwọ yoo ni anfani lati ṣawari iru apapo awọn koko-ọrọ ati akoonu ti o ṣiṣẹ julọ fun iṣowo rẹ. Awọn olugbo ibi-afẹde rẹ yoo ni anfani lati wa ọ nipasẹ akoonu ti o nifẹ si awọn wiwa pato wọnyi.

Ìfojúsùn ẹgbẹ ipolongo

Ti o ba ṣetan lati bẹrẹ ṣiṣẹda awọn ipolowo ifọkansi pupọ fun oju opo wẹẹbu rẹ, ronu ṣeto awọn ẹgbẹ ipolowo. Awọn ẹgbẹ ipolongo jẹ awọn ẹgbẹ ti awọn koko-ọrọ, ọrọ ipolowo, ati awọn oju-iwe ibalẹ ti o jẹ pato si onakan ati awọn olugbo rẹ. Google ṣe akiyesi pataki si awọn ẹgbẹ ipolowo nigbati o pinnu ibiti o ti gbe awọn ipolowo rẹ. O tun le yan lati orisirisi awọn ede, eyi ti o tumọ si pe iwọ yoo ni anfani lati fojusi awọn onibara ti o ni agbara ni ayika agbaye.

Lakoko ti akiyesi kii yoo dín ibi-afẹde ipolongo rẹ, o le ṣàdánwò pẹlu o yatọ si àwárí mu ni ipolongo awọn ẹgbẹ. Fun apere, ti o ba ti o ba ara kan keke itaja, o le ro yiyan mejeeji genders ati awọn ẹya ijora jepe ti “gigun kẹkẹ alara” fun ẹgbẹ ipolongo rẹ. O tun le fẹ lati ṣe idanwo boya awọn olugbo ibi-afẹde rẹ nifẹ ninu aṣọ ti nṣiṣe lọwọ, ati pe ti wọn ba jẹ, o le yọ wọn kuro ninu ẹgbẹ ipolowo.

Ni afikun si ifọkansi ẹgbẹ ipolowo, o tun le ṣatunṣe rẹ idu nipa ipo. O le gbe awọn akojọ-geori wọle lati Wa bi ikanni kan. Lati ṣatunkọ awọn ọrọ-ọrọ pupọ ni ipolongo kan, o le lo aṣayan atunṣe olopobobo. Ti o ko ba ni isuna ojoojumọ, o tun le ṣatunkọ awọn koko-ọrọ pupọ ni ọna kan. Jọwọ ranti lati ranti pe ẹya yii wa fun awọn ipolongo nikan laisi isuna ojoojumọ.

Ọna ti o dara julọ lati ṣe idanwo ẹda ipolowo ni lati bẹrẹ pẹlu awọn ayipada nla. Maṣe bẹrẹ nipasẹ idanwo koko-ọrọ kan ni ẹgbẹ ipolowo kan. O nilo lati ṣe idanwo o kere ju mẹta si mẹrin awọn iyatọ adaakọ ipolowo oriṣiriṣi lati wa iru eyi ti o ṣiṣẹ dara julọ fun awọn olugbo rẹ. Eyi yoo fi akoko ati owo pamọ fun ọ ni igba pipẹ. Yoo tun ṣe iranlọwọ fun ọ lati pinnu USP ti o munadoko julọ ati pe si iṣẹ. Eyi jẹ apakan bọtini ti ilana PPC.

Nigbati o ba ṣẹda awọn ẹgbẹ ipolowo, ranti pe awọn koko-ọrọ laarin ẹgbẹ ipolowo le ni itumọ kanna. Yiyan awọn koko-ọrọ laarin ẹgbẹ ipolowo yoo pinnu boya ipolowo ti han tabi rara. Oriire, Google AdWords nlo eto awọn ayanfẹ nigbati o ba de yiyan iru awọn koko-ọrọ lati titaja. Lati ṣe iranlọwọ fun ọ lati mu awọn ẹgbẹ ipolowo rẹ pọ si, eyi ni iwe-ipamọ lati Google ti o ṣe alaye bi o ṣe le lo iru ati awọn koko-ọrọ ti o bori ni awọn iroyin Google Ad. Laibikita ọna ti o dabi, Koko-ọrọ kan nikan le ṣe okunfa ipolowo lati akọọlẹ rẹ.

Iye owo fun titẹ

Boya o jẹ ọmọ tuntun tabi oniwosan akoko, iwọ yoo fẹ lati mọ kini lati reti lati Owo fun Tẹ fun Adwords. Iwọ yoo rii pe awọn idiyele le wa nibikibi lati $1 si $4 da lori awọn ile ise, ati awọn apapọ iye owo fun tẹ ni ojo melo laarin $1 ati $2. Lakoko ti eyi le dabi iye nla, o ṣe akiyesi pe CPC giga kan ko ni dandan tumọ si ROI kekere kan. Irohin ti o dara ni pe awọn ọna wa lati mu CPC rẹ dara si ati tọju awọn idiyele ni ayẹwo.

Lati ni imọran gbogbogbo ti iye ti tẹ kọọkan yoo jẹ idiyele, a le ṣe afiwe awọn oṣuwọn CPC lati awọn orilẹ-ede oriṣiriṣi. Fun apere, ni Orilẹ Amẹrika, Awọn oṣuwọn CPC fun Awọn ipolowo Facebook jẹ nipa $1.1 fun tẹ, nigba ti awon ni Japan ati Canada san soke si $1.6 fun tẹ. Ni Indonesia, Brazil, ati Spain, CPC fun Awọn ipolowo Facebook jẹ $0.19 fun tẹ. Awọn idiyele wọnyi kere ju apapọ orilẹ-ede lọ.

Ipolowo ipolowo aṣeyọri yoo rii daju pe o pọju ROI fun iye owo ti o kere julọ ti o lo. Idiyele kekere kii yoo yipada, ati ipese giga kan kii yoo ṣaja tita. Iye owo fun titẹ fun ipolongo le yatọ lati ọjọ de ọjọ, da lori idije fun pato koko. Ni ọpọlọpọ igba, Awọn olupolowo sanwo nikan to lati ya nipasẹ awọn ẹnu-ọna Ipo Ipolowo ati lu Ipo ipolowo ti oludije ni isalẹ wọn.

O le mu ROI ti awọn ikanni tita rẹ dara si, pẹlu Iye owo fun tẹ fun Adwords. Ṣe idoko-owo sinu awọn ikanni titaja iwọn bi imeeli, awujo media, ati retargeting ìpolówó. Nṣiṣẹ pẹlu Onibara Akomora iye owo (CAC) ṣe iranlọwọ fun ọ lati ṣakoso isuna rẹ, mu owo rẹ dara, ati igbelaruge ROI rẹ. Iwọnyi jẹ awọn ọna mẹta ti o wọpọ julọ lati mu ilọsiwaju idiyele fun titẹ fun Adwords. Ọna ti o dara lati bẹrẹ ni lati lo awọn irinṣẹ wọnyi ki o wo ohun ti wọn le ṣe fun ọ.

Ọna ti o dara lati dinku idiyele rẹ fun titẹ fun Adwords ni lati rii daju pe Dimegilio didara rẹ ga to lati dije pẹlu olufowosi ti o ga julọ. O le fi owo to lemeji ni idiyele ti olupolowo atẹle, ṣugbọn o yẹ ki o ranti pe Google yoo pe iye owo ti o san gẹgẹbi iye owo gangan fun titẹ. O tun ṣe pataki lati tọju ni lokan pe ọpọlọpọ awọn okunfa lo wa ti o le ni agba idiyele ti titẹ lori awọn ipolowo rẹ, pẹlu Dimegilio didara ti oju opo wẹẹbu rẹ.

Oye oludije

Nigbati o ba n gbiyanju lati ṣẹda ipolongo ipolowo aṣeyọri, oye ifigagbaga jẹ pataki. Eyi ṣe pataki nigbati o ba de wiwa ibi ti awọn oludije rẹ wa, ati ohun ti wọn nṣe. Ohun elo itetisi idije bii Ahrefs le fun ọ ni alaye nipa awọn oludije rẹ’ Organic ijabọ, iṣẹ akoonu, ati siwaju sii. Ahrefs jẹ apakan ti agbegbe itetisi ifigagbaga SEO, ati pe o ṣe iranlọwọ fun ọ lati ṣe idanimọ awọn oludije rẹ’ koko.

Ọkan ninu awọn imọ-ẹrọ oye ifigagbaga ti o dara julọ ni agbọye awọn metiriki ti awọn oludije rẹ. Nitoripe data yatọ lati iṣowo si iṣowo, o ṣe pataki lati lo awọn KPI tirẹ nigbati o ṣe itupalẹ awọn oludije rẹ. Nipa ifiwera awọn oludije rẹ’ ijabọ sisan, o le ṣe idanimọ awọn agbegbe ti aye ti o le ti padanu bibẹẹkọ. Eyi ni diẹ ninu awọn imọran fun oye ifigagbaga ti o munadoko fun Adwords:

Ṣe akiyesi awọn oludije rẹ’ ibalẹ ojúewé. O le gba awọn imọran nla lati ikẹkọ awọn oludije rẹ’ ibalẹ ojúewé. Anfaani miiran ti oye ifigagbaga ni gbigbe lori oke ti awọn ipese ati awọn ọgbọn tuntun lati ọdọ awọn oludije rẹ. O tun le forukọsilẹ fun awọn titaniji oludije lati duro lori ohun ti awọn oludije rẹ n ṣe. O tun le ṣayẹwo akoonu oludije lori awọn nẹtiwọọki awujọ lati rii bi o ṣe ṣe afiwe pẹlu tirẹ. O le wa ọja tabi iṣẹ kan ti yoo rawọ si onakan ti awọn eniyan ti o n gbiyanju lati fojusi.

Loye awọn oludije rẹ’ irora ojuami. Nipa itupalẹ awọn oludije rẹ’ ẹbọ, o le pinnu iru awọn ipese ti o nifẹ si awọn olugbo ibi-afẹde rẹ. O tun le ni oye lori awọn ero ati awọn iṣẹ idiyele wọn. Awọn irinṣẹ itetisi ifigagbaga tọpa awọn oye titaja alaye. Lẹhinna, o le pinnu bi o ṣe le dahun si awọn wọnyi. Ọpa oye ifigagbaga kan yoo sọ fun ọ boya awọn oludije rẹ ti ṣe imuse iru ilana kan tabi rara. Eyi le ṣe iranlọwọ fun ọ lati ni eti lori awọn oludije rẹ ati igbelaruge owo-wiwọle rẹ.

O le ti gbọ ti awọn koko-ọrọ ati awọn idu, ṣugbọn o le ma mọ bi o ṣe le ṣe eto akọọlẹ rẹ daradara lati mu imunadoko ti awọn dọla ipolowo rẹ pọ si. Akojọ si isalẹ wa ni awọn imọran fun bi o ṣe le ṣeto akọọlẹ rẹ. Ni kete ti o ba ni imọran bi o ṣe le ṣeto akọọlẹ rẹ, o le bẹrẹ loni. O tun le ṣayẹwo itọsọna alaye wa lori bi o ṣe le yan awọn koko-ọrọ to tọ. Yiyan awọn koko-ọrọ to tọ jẹ pataki si jijẹ awọn iyipada ati awọn tita rẹ.

Awọn ọrọ-ọrọ

Lakoko ti o yan awọn koko-ọrọ fun Adwords, Ranti pe kii ṣe gbogbo awọn koko-ọrọ ni a ṣẹda dogba. Nigba ti diẹ ninu dabi mogbonwa ni akọkọ, wọn le jẹ alaileko. Fun apere, ti o ba ti ẹnikan orisi “wifi ọrọigbaniwọle” sinu Google, boya wọn ko wa ọrọ igbaniwọle fun WiFi ile tiwọn. Ni omiiran, wọn le wa ọrọ igbaniwọle wifi ọrẹ kan. Ipolowo lori ọrọ kan gẹgẹbi ọrọ igbaniwọle wifi yoo jẹ asan fun ọ, nitori pe eniyan ko ṣeese lati wa iru alaye bẹẹ.

O ṣe pataki lati mọ pe awọn koko-ọrọ yipada ni akoko pupọ, nitorinaa o nilo lati tọju pẹlu awọn aṣa tuntun ni ibi-afẹde koko. Ni afikun si idaako ipolowo, Ifojusi koko nilo lati ni imudojuiwọn nigbagbogbo, bi awọn ọja ibi-afẹde ati awọn aṣa olugbo ṣe yipada. Fun apere, awọn onijaja n lo ede adayeba diẹ sii ninu awọn ipolowo wọn, ati awọn iye owo ti wa ni nigbagbogbo dagbasi. Lati le wa ifigagbaga ati ibaramu, o nilo lati lo awọn koko-ọrọ tuntun ti yoo mu awọn ijabọ diẹ sii si oju opo wẹẹbu rẹ.

Ọna pataki kan lati yago fun sisọnu owo lori ijabọ didara-kekere ni lati ṣẹda awọn atokọ ti awọn koko-ọrọ odi. Eyi yoo ran ọ lọwọ lati yago fun sisọnu owo lori awọn ọrọ wiwa ti ko ṣe pataki, ati ki o mu rẹ tẹ-nipasẹ-oṣuwọn. Lakoko wiwa awọn koko-ọrọ ti o ni agbara jẹ irọrun rọrun, lilo awọn odi le jẹ ipenija. Lati lo awọn koko-ọrọ odi daradara, o nilo lati ni oye kini awọn koko-ọrọ odi jẹ ati bi o ṣe le ṣe idanimọ wọn. Awọn ọna pupọ lo wa lati wa awọn koko-ọrọ iyipada giga ati rii daju pe wọn ṣe pataki si oju opo wẹẹbu rẹ.

Da lori iru oju opo wẹẹbu rẹ, o le nilo lati yan diẹ ẹ sii ju ọkan koko fun wiwa. Lati ni anfani pupọ julọ ti awọn koko-ọrọ Adwords, yan awọn ti o gbooro ati pe o le gba awọn olugbo ti o gbooro. Ranti pe o fẹ lati duro ni oke ti ọkan ti awọn olugbo rẹ, ati ki o ko nikan ti o. Iwọ yoo nilo lati mọ kini awọn eniyan n wa ṣaaju ki o to le yan ilana Koko to dara kan. Iyẹn ni ibi ti iwadii koko-ọrọ wa.

O le wa awọn koko-ọrọ tuntun nipa lilo irinṣẹ koko-ọrọ Google tabi nipasẹ ijabọ ibeere wiwa atupale ọga wẹẹbu ti o sopọ mọ akọọlẹ Adwords rẹ. Bo se wu ko ri, rii daju pe awọn koko-ọrọ rẹ jẹ pataki si akoonu ti oju opo wẹẹbu rẹ. Ti o ba n fojusi awọn wiwa alaye, o yẹ ki o lo awọn koko-ọrọ ibaramu-ọrọ-ọrọ ati baramu gbolohun naa si akoonu ti oju opo wẹẹbu rẹ. Fun apere, oju opo wẹẹbu ti n ta bata le fojusi awọn alejo ti n wa alaye lori “bi o ṣe le” – mejeeji ti awọn ti o ti wa ni gíga ìfọkànsí.

Kalokalo

Ninu Adwords, o le ṣagbe fun ijabọ rẹ ni awọn ọna pupọ. Ọna ti o wọpọ julọ jẹ iye owo-fun-tẹ, nibi ti o ti sanwo nikan fun titẹ kọọkan ti ipolowo rẹ gba. Sibẹsibẹ, o tun le lo iye owo-fun-mille ase, eyiti o jẹ idiyele ti o dinku ṣugbọn ngbanilaaye lati sanwo fun ẹgbẹẹgbẹrun awọn iwunilori lori ipolowo rẹ. Awọn atẹle jẹ diẹ ninu awọn imọran fun ase lori Adwords:

O le ṣe iwadii awọn ipolongo AdWords ti o kọja ati awọn koko-ọrọ lati pinnu iru awọn iduwo ni o munadoko julọ. O tun le lo data oludije lati pinnu daradara kini awọn koko-ọrọ ati awọn ipolowo lati paṣẹ. Gbogbo awọn data wọnyi jẹ pataki nigbati o ba n ṣajọpọ awọn idu. Wọn yoo ran ọ lọwọ lati mọ iye iṣẹ ti o nilo lati fi sii. Sibẹsibẹ, o dara julọ lati wa iranlọwọ ọjọgbọn lati ibẹrẹ. Ile-ibẹwẹ to dara yoo ni anfani lati dari ọ nipasẹ gbogbo ilana naa, lati ṣeto eto isuna lati ṣatunṣe isuna ojoojumọ.

Akoko, ye rẹ afojusun oja. Kini awọn olugbo rẹ fẹ lati ka? Kini wọn nilo? Beere awọn eniyan ti o faramọ ọja rẹ ki o lo ede wọn lati ṣe apẹrẹ ipolowo rẹ lati baamu awọn iwulo wọn. Ni afikun si mọ ọja ibi-afẹde rẹ, ro miiran ifosiwewe bi awọn idije, isuna, ati oja afojusun. Nipa ṣiṣe eyi, iwọ yoo ni anfani lati pinnu iye ti awọn ipolowo rẹ yẹ ki o jẹ. Ti o ba ni a lopin isuna, o dara julọ lati dojukọ awọn orilẹ-ede ti o din owo, niwọn igba ti awọn orilẹ-ede wọnyi jẹ igbagbogbo lati dahun daadaa si ipolowo rẹ ju awọn ti o jẹ owo pupọ lọ.

Ni kete ti o ni awọn ọtun nwon.Mirza ni ibi, o le lo Adwords lati mu hihan iṣowo rẹ pọ si. O le fojusi awọn onibara agbegbe bi daradara, eyiti o tumọ si pe o le tọpa ihuwasi olumulo ati ilọsiwaju Dimegilio didara iṣowo rẹ. Ni afikun si jijẹ ijabọ, o le dinku iye owo-fun-tẹ nipasẹ imudarasi didara awọn ipolowo rẹ. Ti o ba ni olugbo ti agbegbe, aifọwọyi lori SEO yoo ran ọ lọwọ lati yago fun eyikeyi awọn ipalara.

Dimegilio didara

Awọn ifosiwewe akọkọ mẹta wa ti o ni agba Dimegilio didara rẹ lori Adwords. Wọn jẹ ipo ipolowo, iye owo, ati aseyori ipolongo. Eyi ni apẹẹrẹ ti bii ọkọọkan ṣe ni ipa lori ekeji. Ni apẹẹrẹ ni isalẹ, ti o ba ti meji burandi ni aami ìpolówó, Dimegilio didara ti o ga julọ ti ọkan gba yoo han ni ipo #1. Ti o ba ti awọn miiran brand ti wa ni akojọ si ni ipo #2, yoo na diẹ sii lati gba aaye oke. Lati le mu Iwọn Didara rẹ pọ si, o gbọdọ rii daju pe ipolowo rẹ pade awọn ibeere wọnyi.

Apakan akọkọ lati ronu nigbati o n gbiyanju lati mu ilọsiwaju Didara Didara rẹ jẹ oju-iwe ibalẹ rẹ. Ti o ba lo koko bi awọn aaye buluu, o nilo lati ṣẹda oju-iwe kan ti o ṣe afihan ọrọ naa. Lẹhinna, oju-iwe ibalẹ rẹ gbọdọ ni awọn ọrọ naa “blue awọn aaye.” Ẹgbẹ ipolowo yoo lẹhinna pẹlu ọna asopọ si oju-iwe ibalẹ kan ti o ṣe ẹya Koko-ọrọ kanna gangan. Oju-iwe ibalẹ yẹ ki o jẹ aaye nla lati gba alaye diẹ sii nipa awọn aaye buluu.

Awọn keji ifosiwewe ni rẹ CPC idu. Dimegilio didara rẹ yoo ṣe iranlọwọ lati pinnu iru awọn ipolowo ti o tẹ lori. Awọn Dimegilio Didara Giga tumọ si pe awọn ipolowo rẹ yoo gba akiyesi nipasẹ awọn oluwadi. O tun jẹ ipin ipinnu ipo ipolowo rẹ ni titaja ati pe o le ṣe iranlọwọ fun ọ lati yọ awọn onifowole giga ti o ni owo diẹ sii ju akoko lọ.. O le mu Iwọn Didara rẹ pọ si nipa ṣiṣe awọn ipolowo rẹ ni ibamu si awọn ofin ti wọn fojusi.

Ohun kẹta ni Iwọn Didara Adwords jẹ CTR rẹ. Iwọn yii yoo gba ọ laaye lati ṣe idanwo ibaramu ti awọn ipolowo rẹ si awọn olugbo rẹ. O tun ṣe iranlọwọ lati pinnu CPC ti awọn ipolowo rẹ. Awọn CTR ti o ga julọ tumọ si ROI ti o ga julọ. Ni ipari, oju-iwe ibalẹ rẹ yẹ ki o jẹ pataki si awọn koko-ọrọ ti o wa ninu awọn ipolowo rẹ. Ti oju-iwe ibalẹ rẹ ko ba ṣe pataki si awọn olugbo rẹ, Awọn ipolowo rẹ yoo gba CPC kekere kan.

Ipinnu ikẹhin ti o kan Iwọn Didara rẹ jẹ awọn koko-ọrọ rẹ ati Ipolowo rẹ. Awọn koko-ọrọ ati awọn ipolowo ti ko ṣe pataki si awọn olugbo rẹ kii yoo gba Dimegilio didara to gaju. Ni afikun si awọn koko ati CPC, Dimegilio didara rẹ yoo tun ni agba lori idiyele ti Awọn ipolowo rẹ. Awọn ipolowo didara-giga nigbagbogbo ṣee ṣe diẹ sii lati yipada ki o jẹ ki o dinku CPC. Ṣugbọn bawo ni o ṣe ṣe alekun Iwọn Didara rẹ? Akojọ si isalẹ wa ni diẹ ninu awọn ilana fun imudarasi Iwọn Didara rẹ lori Adwords.

Iye owo

Lati le ni imọran deede ti idiyele ti ipolongo Adwords rẹ, o gbọdọ kọkọ ni oye imọran ti CPC (iye owo-fun-tẹ). Lakoko ti CPC jẹ bulọọki ile ti o dara julọ fun oye awọn idiyele Adwords, ko to. O tun gbọdọ ṣe akiyesi idiyele ṣiṣe alabapin si eto sọfitiwia Adwords kan. Fun apere, WordStream nfunni ni ṣiṣe alabapin fun oṣu mẹfa, 12-osu, ati asansilẹ lododun eto. Rii daju pe o loye awọn ofin ti awọn adehun wọnyi ṣaaju ki o to fowo si.

Ni awọn ọdun aipẹ, iye owo Adwords ti pọ si mẹta si marun-agbo fun diẹ ninu awọn inaro. Iye idiyele naa ti ga laibikita ibeere lati awọn oṣere aisinipo ati awọn ibẹrẹ owo-fifọ. Google ṣe afihan idiyele ti nyara ti Adwords si idije ti o pọ si ni ọja naa, pẹlu awọn iṣowo diẹ sii ju igbagbogbo lo oju opo wẹẹbu lati ta awọn ọja wọn. Iye owo Adwords jẹ igba diẹ sii ju 50% ti idiyele ọja naa, sugbon o ti Elo kekere ni diẹ ninu awọn inaro.

Pelu jije gbowolori, AdWords jẹ irinṣẹ ipolowo ti o munadoko. Pẹlu iranlọwọ ti AdWords, o le de ọdọ awọn miliọnu awọn olumulo alailẹgbẹ ati ṣe ipilẹṣẹ ipadabọ pataki lori idoko-owo rẹ. O le paapaa tọpinpin awọn abajade ti ipolongo rẹ ki o pinnu iru awọn koko-ọrọ ti n ṣe agbejade ijabọ julọ. Fun idi eyi, Eto yii jẹ ojutu pipe fun ọpọlọpọ awọn iṣowo kekere. Yoo ṣe iranlọwọ fun ọ lati gba oṣuwọn iyipada ti o ga ju ti tẹlẹ lọ.

Nigbati o ba ṣeto eto isuna AdWords kan, rii daju pe o pin ipin kan ti isuna ipolowo gbogbogbo rẹ fun ipolongo kọọkan. O yẹ ki o ṣe ifọkansi fun isuna ojoojumọ ti PS200. O le jẹ ti o ga tabi isalẹ, da lori onakan ti iṣowo rẹ ati iye ijabọ ti o nireti lati ṣe ipilẹṣẹ fun oṣu kan. Pin isuna oṣooṣu nipasẹ 30 lati gba rẹ ojoojumọ isuna. Ti o ko ba mọ bi o ṣe le ṣeto isuna to dara fun ipolongo AdWords rẹ, o le ma fi isuna ipolowo rẹ ṣòfo. Ranti, isunawo jẹ apakan pataki ti kikọ ẹkọ bi o ṣe le ṣaṣeyọri pẹlu Adwords.

Boya o nlo Adwords lati gba awọn itọsọna diẹ sii tabi awọn tita diẹ sii, iwọ yoo ni lati pinnu iye ti o fẹ lati na lori titẹ kọọkan. AdWords n ṣe agbejade awọn alabara tuntun, ati pe o nilo lati mọ iye ti ọkọọkan wọn jẹ iye, mejeeji ni ibaraẹnisọrọ akọkọ ati lori igbesi aye. Fun apere, ọkan ninu awọn alabara mi lo Adwords lati mu awọn ere wọn pọ si. Fun idi eyi, ipolongo aṣeyọri le ṣafipamọ awọn ẹgbẹẹgbẹrun dọla rẹ ni inawo ipolowo isọnu.

Wiwa ti o sanwo jẹ ọna lẹsẹkẹsẹ julọ lati wakọ ijabọ si aaye rẹ. SEO gba oṣu diẹ lati ṣafihan awọn abajade, nigba ti san àwárí ti wa ni han lesekese. Awọn ipolongo Adwords le ṣe iranlọwọ aiṣedeede ibẹrẹ ti o lọra ti SEO nipa gbigbe ami iyasọtọ rẹ pọ si ati wiwakọ ijabọ oṣiṣẹ diẹ sii si aaye rẹ. Awọn ipolongo Adwords tun le rii daju pe oju opo wẹẹbu rẹ duro ni idije ni aaye oke ti oju-iwe abajade wiwa Google. Ni ibamu si Google, awọn diẹ san ìpolówó ti o ṣiṣe, diẹ sii o ṣeese lati gba awọn jinna Organic.

Iye owo fun titẹ

Iye owo apapọ fun titẹ fun Adwords da lori awọn ifosiwewe pupọ, pẹlu rẹ owo iru, ile ise, ati ọja tabi iṣẹ. O tun da lori idu rẹ ati Dimegilio didara ti ipolowo rẹ. Ti o ba n fojusi olugbo agbegbe kan, o le ṣeto isuna pataki fun awọn olumulo alagbeka. Ati awọn ti o le Àkọlé kan pato orisi ti awọn ẹrọ alagbeka. Awọn aṣayan ifọkansi ilọsiwaju le dinku inawo ipolowo rẹ ni pataki. O le wa iye owo ipolowo rẹ nipa ṣiṣe ayẹwo alaye ti a pese nipasẹ Awọn atupale Google.

Iye owo fun titẹ fun Adwords ni gbogbogbo laarin $1 ati $2 fun tẹ, sugbon ni diẹ ninu awọn ifigagbaga awọn ọja, awọn idiyele le lọ soke. Rii daju pe ẹda ipolowo rẹ ni ibamu si awọn oju-iwe iyipada-iṣapeye. Fun apere, ti oju-iwe ọja rẹ ba jẹ oju-iwe ibalẹ akọkọ rẹ fun ipolongo tita Black Friday, o yẹ ki o kọ awọn ipolowo ti o da lori akoonu yẹn. Lẹhinna, nigbati awọn onibara tẹ lori awọn ipolongo naa, wọn yoo darí si oju-iwe yẹn.

Dimegilio didara ṣe afihan ibaramu ti awọn koko-ọrọ rẹ, ọrọ ipolowo, ati oju-iwe ibalẹ. Ti awọn eroja wọnyi ba ṣe pataki si awọn olugbo ibi-afẹde, iye owo rẹ fun titẹ yoo dinku. Ti o ba fẹ lati gba awọn ipo giga, o yẹ ki o ṣeto idiyele ti o ga julọ, ṣugbọn jẹ ki o rẹlẹ to lati dije pẹlu awọn olupolowo miiran. Fun iranlọwọ diẹ sii, ka Pari, Itọsọna Digestible si Awọn inawo Awọn ipolowo Google. Lẹhinna, o le pinnu isuna rẹ ati gbero ni ibamu.

Iye owo fun iyipada

Ti o ba n gbiyanju lati pinnu iye ti o jẹ lati yi alejo pada si alabara kan, o nilo lati ni oye bi iye owo fun ohun-ini ṣe n ṣiṣẹ ati bi o ṣe le ṣe pupọ julọ ninu rẹ. Ninu AdWords, o le lo oluṣeto ọrọ-ọrọ lati ṣawari iye owo fun ohun-ini. Nìkan tẹ awọn koko-ọrọ tabi atokọ ti awọn koko-ọrọ lati wo asọtẹlẹ ti iye ti yoo jẹ fun ọ lati yi awọn alejo kọọkan pada. Lẹhinna, o le mu rẹ idu titi ti o deba awọn ti o fẹ CPA.

Awọn iye owo fun iyipada ni lapapọ iye owo ti o npese ijabọ fun kan pato ipolongo pin nipa awọn nọmba ti awọn iyipada. Fun apere, ti o ba na $100 lori ipolongo ipolongo ati gba awọn iyipada marun nikan, CPC rẹ yoo jẹ $20. Eyi tumọ si pe iwọ yoo sanwo $80 fun ọkan iyipada fun gbogbo 100 iwo ti rẹ ad. Iye owo fun iyipada yatọ si iye owo fun titẹ, nitori pe o gbe eewu nla sii lori pẹpẹ ipolowo.

Nigbati o ba n pinnu idiyele ipolongo ipolowo rẹ, iye owo fun iyipada jẹ itọkasi pataki ti eto-ọrọ aje ati iṣẹ ti awọn ipolongo ipolowo rẹ. Lilo idiyele fun iyipada bi ala rẹ yoo ṣe iranlọwọ fun ọ ni idojukọ lori ilana ipolowo rẹ. O tun fun ọ ni oye ti igbohunsafẹfẹ ti awọn iṣe alejo. Lẹhinna, isodipupo oṣuwọn iyipada lọwọlọwọ rẹ nipasẹ ẹgbẹrun. Iwọ yoo mọ boya ipolongo lọwọlọwọ rẹ n pese awọn itọsọna ti o to lati ṣe atilẹyin idiyele ti o pọ si.

Iye owo fun tẹ vs o pọju idu

Awọn oriṣi akọkọ meji ti awọn ilana asewo fun Adwords: Afowoyi ase ati Imudara iye owo Per Tẹ (ECPC). Ifunni afọwọṣe gba ọ laaye lati ṣeto idiyele ti o pọju CPC fun Koko kọọkan. Awọn ọna mejeeji gba ọ laaye lati ṣatunṣe ipolowo ipolowo ati ṣakoso iru awọn koko-ọrọ lati lo owo diẹ sii lori. Ifiweranṣẹ afọwọṣe gba ọ laaye lati ni ilana pẹlu ipolowo ROI ati awọn ibi-afẹde iṣowo.

Lakoko ti awọn idu giga jẹ pataki lati rii daju pe o pọju ifihan, kekere idu le kosi ipalara owo rẹ. Idiyele giga fun awọn ile-iṣẹ ofin ti o jọmọ ijamba yoo ṣe agbekalẹ iṣowo diẹ sii ju idu kekere fun awọn ibọsẹ Keresimesi. Lakoko ti awọn ọna mejeeji jẹ doko ni igbega owo-wiwọle, wọn ko nigbagbogbo gbe awọn esi ti o fẹ. O ṣe pataki lati ṣe akiyesi pe iye owo ti o pọju fun titẹ ko ni dandan tumọ si idiyele ipari; ni awọn igba miiran, Awọn olupolowo yoo san iye ti o kere ju lati le lu awọn iloro Ipo Ipolowo ati ki o tako oludije ni isalẹ wọn.

Ifowole-ọwọ fun ọ laaye lati ṣeto isuna ojoojumọ kan, pato kan ti o pọju idu, ki o si automate ase ilana. Ifowopamọ aifọwọyi gba Google laaye lati pinnu adaṣe ti o ga julọ fun ipolongo rẹ ti o da lori isunawo rẹ. O tun le yan lati fi awọn idu silẹ pẹlu ọwọ tabi fi ase naa silẹ si Google. Ifowopamọ afọwọṣe fun ọ ni iṣakoso pipe lori awọn idu rẹ ati gba ọ laaye lati tọpinpin iye ti o na lori awọn jinna.

Ibaramu gbooro

Iru ibaamu aiyipada ni Adwords jẹ ibaramu gbooro, gbigba ọ laaye lati ṣafihan awọn ipolowo nigbati a ṣe wiwa fun ọrọ-ọrọ ti o ni eyikeyi ninu awọn ọrọ tabi awọn gbolohun ọrọ ninu gbolohun ọrọ bọtini rẹ. Lakoko ti iru baramu yii ngbanilaaye lati de ọdọ olugbo ti o tobi julọ ti o ṣeeṣe, o tun le ṣe iranlọwọ fun ọ lati ṣawari awọn koko-ọrọ tuntun. Eyi ni alaye kukuru ti idi ti o yẹ ki o lo ibaramu gbooro ni Adwords:

Ayipada baramu gbooro ti wa ni afikun si awọn koko rẹ pẹlu kan “+.” O sọ fun Google pe iyatọ ti o sunmọ ti Koko-ọrọ wa lati ṣafihan ipolowo rẹ. Fun apere, ti o ba n gbiyanju lati ta awọn aramada irin-ajo, iwọ kii yoo fẹ lati lo iyipada ibaramu gbooro fun awọn koko-ọrọ yẹn. Sibẹsibẹ, ti o ba n fojusi awọn ọja tabi awọn iṣẹ kan pato, iwọ yoo nilo lati lo ere deede, eyiti o ma nfa ipolowo rẹ nikan nigbati eniyan ba wa awọn ọrọ gangan.

Lakoko ti ibaamu gbooro jẹ eto koko ti o munadoko julọ fun titajaja, kii ṣe aṣayan ti o dara julọ fun gbogbo ile-iṣẹ. O le ja si awọn titẹ ti ko ṣe pataki ati pe o le ba ipolongo ipolowo rẹ jẹ ni pataki. Jubẹlọ, Google ati Bing le jẹ ibinu ni gbigbe awọn ipolowo. Bi eleyi, iwọ yoo fẹ lati rii daju pe awọn ipolowo rẹ han si awọn olumulo ti o yẹ. Nípa lílo ìsokọ́ra àwùjọ ní Adwords, o le ṣakoso iwọn didun mejeeji ati didara awọn olugbo rẹ. Awọn koko-ọrọ ibaramu gbooro le ni ihamọ si awọn iru olugbo kan pato, gẹgẹ bi awọn ni-oja tabi remarketing olugbo.

Awọn amugbooro ipe

O le ṣafikun awọn amugbooro Ipe si awọn ipolongo Adwords rẹ lati ṣe alekun awọn iyipada. O le seto wọn lati han nikan nigbati foonu rẹ ba ndun tabi nigbati o ba wa koko kan pato. Sibẹsibẹ, o ko le fi awọn amugbooro ipe kun ti awọn ipolongo rẹ ba ni opin si Nẹtiwọọki Ifihan tabi Awọn ipolowo Akojọ Ọja. Akojọ si isalẹ wa ni diẹ ninu awọn imọran lati ṣafikun Awọn ifaagun Ipe si awọn ipolongo Adwords rẹ. O le bẹrẹ pẹlu Adwords loni. Kan tẹle awọn igbesẹ wọnyi lati mu iwọn iyipada rẹ pọ si.

Awọn amugbooro ipe ṣiṣẹ nipa fifi nọmba foonu rẹ kun ipolowo rẹ. Yoo ṣe afihan ni awọn abajade wiwa ati awọn bọtini CTA, bi daradara bi lori awọn ọna asopọ. Ẹya ti a fi kun ṣe alekun adehun alabara. Ju lọ 70% ti awọn oluwadi alagbeka lo ẹya-tẹ-si-ipe lati kan si iṣowo kan. Ni afikun, 47% ti awọn oluwadi alagbeka yoo ṣabẹwo si awọn burandi pupọ lẹhin ṣiṣe ipe naa. Nitorinaa, awọn amugbooro ipe jẹ ọna ti o tayọ lati mu awọn alabara ti o ni agbara mu.

Nigbati o ba lo awọn amugbooro ipe pẹlu Adwords, o le ṣeto wọn lati ṣafihan nikan ni awọn wakati kan. O tun le mu ṣiṣẹ tabi mu ijabọ itẹsiwaju ipe ṣiṣẹ. Fun apere, ti o ba ti o ba wa ni a pizza ounjẹ ni Chicago, Awọn ipolowo itẹsiwaju ipe le ṣafihan fun awọn alejo ti n wa pizza satelaiti jinlẹ. Awọn alejo si Chicago le lẹhinna tẹ bọtini ipe tabi tẹ nipasẹ oju opo wẹẹbu naa. Nigbati itẹsiwaju ipe ba han lori ẹrọ alagbeka kan, yoo fun ni ààyò si nọmba foonu nigbati wiwa ba waiye. Ifaagun kanna yoo tun han lori awọn PC ati awọn tabulẹti.

Awọn amugbooro ipo

Oluṣowo iṣowo le ni anfani lati awọn amugbooro ipo nipa tito awọn onibara ni agbegbe wọn. Nipa fifi alaye ipo kun awọn ipolowo wọn, a owo le mu rin-ins, online ati ki o offline tita, ati ki o dara de ọdọ awọn oniwe-afojusun jepe. Ni afikun, lori 20 ogorun awọn wiwa wa fun awọn ọja tabi awọn iṣẹ agbegbe, gẹgẹ bi iwadi Google. Ati afikun awọn amugbooro ipo si ipolongo wiwa ti han lati ṣe alekun CTR nipasẹ bii 10%.

Lati lo awọn amugbooro ipo, kọkọ mu akọọlẹ Awọn aaye rẹ ṣiṣẹpọ pẹlu AdWords. Lẹhinna, sọ iboju Awọn amugbooro Ipo rẹ sọtun. Ti o ko ba ri itẹsiwaju ipo, yan pẹlu ọwọ. Ni ọpọlọpọ igba, ibi kan ṣoṣo yẹ ki o wa. Bibẹẹkọ, ọpọ awọn ipo le han. Ifaagun ipo tuntun n ṣe iranlọwọ fun awọn olupolowo rii daju pe awọn ipolowo wọn ṣe pataki si awọn ipo ti wọn fojusi. Sibẹsibẹ, o dara lati lo sisẹ nigba lilo awọn amugbooro ipo.

Awọn amugbooro ipo jẹ iranlọwọ paapaa fun awọn iṣowo ti o ni ipo ti ara. Nipa fifi itẹsiwaju ipo kun, awọn oluwadi le gba awọn itọnisọna si ipo iṣowo kan lati ipolongo naa. Ifaagun naa n gbe Google Maps fun wọn. Ni afikun, o jẹ nla fun awọn olumulo alagbeka, bi iwadi laipe kan ṣe rii pe 50 ogorun ti awọn olumulo foonuiyara ṣabẹwo si ile itaja kan laarin ọjọ kan ti wiwa lori foonuiyara kan. Fun alaye siwaju sii, wo Awọn ifaagun ipo ni Adwords ki o bẹrẹ imuse wọn sinu ilana titaja rẹ.

O le ti gbọ ti Google Adwords, Syeed ipolongo lati Google. Sugbon, ṣe o mọ bi o ṣe le lo lati mu ere rẹ pọ si? Ṣe o tọ si fun awọn ibẹrẹ? Eyi ni diẹ ninu awọn imọran. Eyi jẹ ọpa nla fun awọn onijaja oni-nọmba, paapa startups. Ṣugbọn o le jẹ gbowolori. Ka siwaju lati ni imọ siwaju sii nipa ọpa alagbara yii. Akojọ si isalẹ wa ni diẹ ninu awọn anfani ati alailanfani. Boya o jẹ fun ibẹrẹ rẹ tabi fun iṣowo ti iṣeto, Adwords ni awọn anfani ati alailanfani rẹ.

Google Adwords jẹ ipolowo ipolowo Google

Lakoko ti kii ṣe aṣiri pe Google jẹ oṣere nla ni aaye ipolowo, kii ṣe gbogbo eniyan mọ bi o ṣe le lo awọn irinṣẹ ile-iṣẹ daradara. Nkan yii n wo awọn ọna oriṣiriṣi ti o le ṣe pupọ julọ awọn irinṣẹ ipolowo Google. Ti o ba jẹ tuntun si Google AdWords, eyi ni iyara atunyẹwo ti ohun ti o wa ninu. Ni kete ti o ti kọ nipa awọn irinṣẹ, iwọ yoo ni imọran ti o dara julọ bi o ṣe le mu ilọsiwaju iṣowo rẹ pọ si.

Google AdWords n ṣiṣẹ bi titaja nibiti awọn iṣowo nbere fun ipo ni awọn abajade ẹrọ wiwa. Eto yii ṣe iranlọwọ fun awọn ile-iṣẹ lati ni didara giga, ti o yẹ ijabọ. Awọn olupolowo yan isuna ati ipinnu sipesifikesonu, ati pe o le ṣafikun nọmba foonu kan tabi ọna asopọ si oju-iwe akọkọ oju opo wẹẹbu kan. Fun apere, jẹ ki a ro pe olumulo n wa “bata pupa.” Wọn rii ọpọlọpọ awọn ipolowo lati awọn ile-iṣẹ oriṣiriṣi. Olupolowo kọọkan san owo kan fun ipolowo ipolowo.

Nigbati o ba yan iru ipolongo to tọ, o ṣe pataki lati ṣe akiyesi iye owo fun titẹ. Eyi ni iye ti o san fun gbogbo ẹgbẹrun awọn ifihan ipolowo. O tun le lo iye owo fun adehun igbeyawo, eyi ti o tumọ si pe o sanwo fun igba kọọkan ti ẹnikan tẹ lori ipolongo rẹ ti o si pari iṣẹ kan pato. Awọn iru ipolongo mẹta lo wa pẹlu Awọn ipolowo Google: àwárí ìpolówó, àpapọ ìpolówó, ati awọn ipolowo fidio. Awọn ipolowo wiwa ṣe afihan ọrọ, aworan, ati akoonu fidio. Wọn han lori awọn oju-iwe wẹẹbu laarin nẹtiwọọki ifihan Google. Awọn fidio jẹ ipolowo kukuru, maa mefa si 15 iṣẹju-aaya, ati ki o han lori YouTube.

Ọna ti Awọn ipolowo Google n ṣiṣẹ da lori isanwo-fun-tẹ (PPC) awoṣe. Awọn olupolowo fojusi awọn koko-ọrọ pato ni Google ati ṣe awọn ase fun awọn koko-ọrọ wọnyi. Wọn dije fun awọn koko-ọrọ wọnyi pẹlu awọn onijaja miiran. Idiyele iye ti wa ni maa da lori kan ti o pọju idu. Awọn ti o ga idu, awọn dara awọn placement. Awọn diẹ ipolowo ipolowo iṣowo gba, kekere iye owo fun tẹ.

Lati le mu imunadoko ti Awọn ipolowo Google pọ si, o ṣe pataki lati ni oye bi o ṣe le ṣe akanṣe awọn ipolowo. Awọn ipolowo le han loju awọn oju-iwe abajade esi, lori awọn oju-iwe wẹẹbu ni Nẹtiwọọki Ifihan Google, ati lori awọn oju opo wẹẹbu ati awọn lw miiran. Awọn ipolowo le jẹ aworan tabi orisun ọrọ, ati pe wọn yoo ṣafihan lẹgbẹẹ akoonu ti o yẹ. Jubẹlọ, o le ṣe akanṣe awọn ipolowo nipa ibi-afẹde awọn ipele oriṣiriṣi ti ikangun tita kan.

O jẹ apẹrẹ fun awọn ibẹrẹ

Ni awọn ọjọ ori ti awọn ayelujara, awọn iṣowo n wa awọn ọna tuntun lati de ọdọ awọn alabara tuntun. Igbesoke ti awọn eto imuyara jẹ apẹẹrẹ ti o dara fun eyi. Awọn ibẹrẹ nigbagbogbo fi agbara mu lati ṣiṣẹ lati aaye ọfiisi pinpin. Ni paṣipaarọ fun ipin inifura ni ile-iṣẹ naa, wọnyi afowopaowo ni o wa setan lati fi soke pẹlu kan to ga ìyí ti ewu. Yato si, accelerators iranlọwọ awọn ibẹrẹ yago fun awọn idiyele ti o ga julọ ti iṣowo ibile yoo fa. Eyi ni diẹ ninu awọn anfani ti lilo eto imuyara.

O jẹ iwọn pupọ

Ohun ti o mu ki ile-iṣẹ ṣe iwọn? Idahun si jẹ awọn amayederun ti iwọn, bi awọn asekale ti a iṣẹ posi. Pẹlu IaaS, o sanwo fun agbara diẹ sii laisi gbigba awọn idiyele afikun fun ohun elo, awọn imudojuiwọn software, tabi alekun agbara agbara. Ati pẹlu awọsanma iširo, o le wọle si data rẹ lati ibikibi. Awọn anfani jẹ kedere. Ka siwaju lati kọ ẹkọ bii iru amayederun yii ṣe le niyelori si iṣowo rẹ. Akojọ si isalẹ wa ni awọn ọna marun ti iṣowo rẹ le lo anfani awọn iṣẹ ti o wa ninu awọsanma.

Software bi iṣẹ kan, tabi SaaS, jẹ sọfitiwia ti o da lori awọsanma ti o gbalejo lori ayelujara nipasẹ olutaja ẹni-kẹta. O le wọle si sọfitiwia nipasẹ ẹrọ aṣawakiri wẹẹbu kan. Nitori ti o ti wa ni isakoso centrally, Awọn iṣẹ SaaS jẹ iwọn pupọ. Jubẹlọ, Awọn ọja SaaS jẹ rọ ati iwọn nitori wọn ko nilo fifi sori ẹrọ lori awọn ẹrọ kọọkan. Eyi jẹ ki wọn niyelori pataki fun awọn ẹgbẹ agbaye ti o pin kaakiri. Ati nitori wọn ko nilo bandiwidi, awọn olumulo ko ni lati ṣe aniyan nipa awọn imudojuiwọn sọfitiwia.

O jẹ gbowolori

Ti o ba ni aniyan pe o gbowolori pupọ, iwọ kii ṣe nikan. Ọpọlọpọ eniyan ni ibakcdun kanna: “O jẹ gbowolori lati ṣiṣẹ Adwords.” Lakoko ti o ko nilo lati lo $10,000 oṣu kan lati rii awọn abajade, ó lè dà bí iṣẹ́ tí ń bani lẹ́rù. Sibẹsibẹ, awọn ọna pupọ lo wa lati dinku iye owo rẹ fun titẹ laisi fifọ banki naa. Nipa titẹle awọn ofin ti o rọrun diẹ, o le gba awọn esi to dara julọ fun isuna kekere.

Ohun akọkọ ti o nilo lati ṣe ni ṣawari iye AdWords Google yoo jẹ fun ọ. Ninu 2005, apapọ iye owo fun tẹ wà $0.38 senti. Nipasẹ 2016, iye owo yii ti fo si $2.14, ati pe ko ṣeeṣe lati lọ silẹ nigbakugba laipẹ. Agbẹjọro kan, fun apere, le reti lati san $20 si $30 fun tẹ. Ṣugbọn ti o ko ba ni anfani lati san owo naa, o le fẹ lati wa awọn ọna miiran.