Tag: Google ibẹwẹ

Ti o ba jẹ tuntun si Adwords, maṣe gba pupọ ninu awọn alaye idiju. Jeki o rọrun nipa ṣiṣe o kere julọ ti pẹpẹ gba laaye. Jubẹlọ, ranti pe AdWords nilo akoko ati sũru. Ti o ko ba ni idaniloju ibiti o bẹrẹ, Eyi ni diẹ ninu awọn imọran lati jẹ ki o bẹrẹ:

Iwadi koko

Lakoko ti iwadii koko-ọrọ fun Adwords jẹ akoko-n gba, o jẹ igbesẹ akọkọ ti o nilo si ipolongo aṣeyọri. Iwadi koko ti ko dara le jẹ ọ ni ẹgbẹẹgbẹrun dọla ni awọn tita ti o padanu. O da, awọn ọna ti o rọrun pupọ lo wa lati ṣatunṣe iwadii koko-ọrọ rẹ. Eyi ni diẹ ninu awọn imọran lati jẹ ki o bẹrẹ:

Lo Alakoso Ọrọ Koko. Ọpa yii yoo sọ fun ọ iye ijabọ ti Koko kan pato n gba ni gbogbo oṣu. Ti ijabọ spikes nigba ti ooru, iwọ yoo fẹ lati fojusi awọn koko-ọrọ wọnyi. Bakannaa, lo Alakoso Koko lati wa awọn koko-ọrọ ti o ni ibatan ti o da lori awọn idiwọ rẹ. O le paapaa lọ kiri nipasẹ awọn ọgọọgọrun awọn ọrọ-ọrọ nipa lilo ọpa yii. Nigbati o ba ti sọ akojọ rẹ dín, yan awọn ti o yẹ julọ. Rii daju lati ṣayẹwo idije Koko rẹ, bi o ṣe le ni ipa lori aṣeyọri ti ipolongo rẹ.

Maṣe lo awọn koko-ọrọ kanna ni gbogbo oṣu. Iwọ yoo padanu owo ti o ba yan awọn koko-ọrọ ti o ni idije pupọ. Awọn koko-ọrọ iru gigun jẹ nla fun awọn ifiweranṣẹ bulọọgi, ṣugbọn wọn gbọdọ tẹsiwaju lati dagba ni olokiki ni oṣu lẹhin oṣu. A yoo bo awọn koko-ọrọ iru gigun ni ifiweranṣẹ iwaju. Ọna kan lati ṣayẹwo olokiki olokiki ti Koko ni lati lo Google Trends. Ti ko ba si data lori gbaye-gbale ti koko-ọrọ kan pato, o ko le lo ni Adwords.

Iwadi ọrọ-ọrọ jẹ apakan pataki ti titaja wiwa Organic. O jẹ igbesẹ pataki ninu ilana rẹ, bi o ṣe n pese oye sinu awọn ayanfẹ awọn olugbo ti ibi-afẹde rẹ. O le lẹhinna lo alaye ti o jere lati inu iwadii yii lati ṣatunṣe akoonu rẹ ati ilana SEO. Abajade yoo jẹ iye ti o ga julọ ti ijabọ Organic ati imọ iyasọtọ. Awọn ipolongo SEO ti aṣeyọri julọ bẹrẹ pẹlu iwadi koko ati ẹda akoonu. Ni kete ti akoonu rẹ ati oju opo wẹẹbu ti tẹjade, Awọn igbiyanju SEO rẹ yoo jẹ iṣapeye fun awọn koko-ọrọ ti o ti mọ.

Kalokalo awoṣe

Awọn oriṣi meji ti awọn ilana idu ni Adwords: Afowoyi ati imudara. CPC Afowoyi ni ifọkansi ni wiwakọ ijabọ didara ati idaniloju oṣuwọn titẹ-giga kan. Imudara CPC fojusi lori mimu iwọn tẹ-nipasẹ awọn oṣuwọn lakoko ti o daabobo lodi si inawo isonu. Mejeeji Afowoyi ati imudara awọn ilana CPC jẹ akoko-n gba. Lakoko ti CPC afọwọṣe n ṣe agbejade nọmba ti o ga julọ ti awọn jinna, CPC imudara dara julọ fun jijẹ akiyesi iyasọtọ ati gbigba data fun iyipada iwaju.

Iye-fun-tẹ (CPC) jẹ ọna idu ti o wọpọ julọ fun Adwords. O jẹ lilo ni gbogbogbo fun awọn ipolongo ti o fojusi olugbo ti o kere ju ati pe ko nilo iwọn nla ti ijabọ. Ọna idiwo iye owo-fun-mille wulo fun awọn iru ipolongo mejeeji nitori pe o pese awọn oye si nọmba awọn iwunilori.. Data yii ṣe pataki ni awọn ipolongo titaja igba pipẹ. Ti o ba ti rẹ isuna jẹ ju, ro a Afowoyi CPC ase nwon.Mirza.

Awoṣe asewo fun Adwords jẹ eto eka kan ti o lo nọmba awọn ilana lati mu awọn ipolowo ipolowo pọ si.. Da lori awọn ibi-afẹde ipolongo rẹ, o le ṣeto ipinnu ti o pọju fun Koko tabi pẹlu ọwọ ṣatunṣe idu ti o da lori nọmba awọn iyipada ati awọn tita. Fun awọn olumulo to ti ni ilọsiwaju, ase ìmúdàgba le ṣee lo lati orin awọn iyipada ki o si ṣatunṣe idu accordingly. Ipolongo aṣeyọri yoo ṣe alekun idu nigbati ibi-afẹde ipolongo naa ba pade.

Ifiweranṣẹ afọwọṣe le ṣee lo lati ṣe atunṣe ipolowo ipolowo. Ifiweranṣẹ afọwọṣe le ṣee lo fun awọn ẹgbẹ ipolowo ati awọn koko-ọrọ kọọkan. Ifowoleri CPC Afowoyi dara julọ fun awọn ipolongo akọkọ ati ikojọpọ data. Nipa lilo ilana yii, o sanwo nikan nigbati ipolowo ba tẹ. Ifowoleri CPC afọwọṣe gba ọ laaye lati tweak awọn idu rẹ lọkọọkan lati ṣaṣeyọri awọn abajade to dara julọ. O tun le yan lati ṣeto CPC ti o pọju lati mu iṣakoso pọ si lori ipolongo rẹ.

Tẹ-nipasẹ oṣuwọn

Iwadi kan ti a tu silẹ nipasẹ WordStream lori iwọn titẹ-nipasẹ apapọ (CTR) fun awọn ipolongo AdWords ri pe o wa lati 0.35% si 1.91%. Iwadi na tun ṣe idanimọ awọn okunfa ti o pọ si tabi dinku CTR, pẹlu nọmba awọn jinna fun ipolowo, iye owo fun tẹ (CPC), ati iye owo fun igbese (CPA).

Lakoko ti CTR giga tumọ si awọn iwunilori giga, eyi ko tumọ si ipolongo ipolowo n ṣiṣẹ daradara. Lilo awọn koko-ọrọ ti ko tọ le jẹ owo ati kii ṣe iyipada. Awọn ipolowo yẹ ki o ni idanwo ni gbogbo abala ti ẹda wọn lati rii daju pe wọn ṣe pataki si awọn olugbo ti a pinnu bi o ti ṣee. Yato si iwadi koko, akoonu ipolowo yẹ ki o tun jẹ iṣapeye lati ṣe alekun CTR. Eyi ni diẹ ninu awọn imọran fun ilọsiwaju CTR rẹ:

Akoko, pinnu iru oju opo wẹẹbu ti o nṣiṣẹ. Fun apere, Awọn oju opo wẹẹbu eCommerce yoo ni CTR kekere ju awọn aaye iran adari lọ. Fun awọn oju opo wẹẹbu eCommerce, agbegbe ipolongo le mu CTR, bi awọn onibara gbẹkẹle awọn iṣowo agbegbe. Lakoko ti ọrọ ati awọn ipolowo aworan kii ṣe idaniloju julọ fun awọn oju opo wẹẹbu iran asiwaju, alaye alaye ati awọn ipolowo ti o ni idaniloju le ṣe iranlọwọ lati wakọ iwariiri oluwo. Eyi yoo ja si nikẹhin si tẹ-nipasẹ. Sibẹsibẹ, CTR da lori ọpọlọpọ awọn ifosiwewe, pẹlu iru ipese ati nẹtiwọki.

Alekun CTR jẹ ẹya pataki ti ipolowo isanwo-fun-tẹ ti o munadoko. CTR giga kan taara ni ipa lori idiyele fun titẹ, eyi ti ipinnu didara Dimegilio. Oṣuwọn titẹ-nipasẹ jẹ iṣiro nipasẹ pinpin nọmba awọn iwunilori nipasẹ nọmba awọn jinna. Ti CTR rẹ ba ga ju ida marun lọ, o tumọ si pe apakan nla ti awọn eniyan ti o rii awọn ipolowo rẹ yoo tẹ wọn. Niwọn igba ti eyi jẹ ọran naa, o tọ lati ṣatunṣe awọn ipolowo isanwo-fun-tẹ fun CTR giga kan.

Koko odi

Ninu Adwords, Awọn koko-ọrọ odi jẹ awọn ọrọ tabi awọn gbolohun ọrọ ti o ṣe idiwọ ipolowo rẹ lati han nigbati olumulo kan ba wa wọn. O ṣẹda awọn koko-ọrọ odi nipa fifi ami iyokuro kun ṣaaju ọrọ-ọrọ tabi gbolohun ọrọ kan. O le lo eyikeyi ọrọ tabi gbolohun bi Koko odi, bii 'ninja air fryer'. Koko-ọrọ odi le jẹ gbooro tabi ni pato bi o ṣe fẹ. Eyi ni diẹ ninu awọn ọna lati lo awọn koko-ọrọ odi ninu awọn ipolongo Adwords rẹ.

Iru ibaramu Koko odi aiyipada jẹ ibaramu gbooro odi. Eyi tumọ si pe awọn koko-ọrọ ibaramu gbooro odi kii yoo han fun awọn ibeere ti o ni gbogbo awọn ọrọ odi ninu. Ti o ba ni awọn ọrọ odi meji nikan ninu ibeere rẹ, awọn ipolowo rẹ kii yoo han. Eyi tumọ si pe iwọ yoo ni anfani lati ṣẹda awọn ipolongo yiyara nipa yiyan awọn koko-ọrọ ibaramu gbooro odi. Ṣugbọn o ni lati ṣọra nigbati o ba yan awọn koko-ọrọ ibaramu gbooro odi. O ko fẹ lati di pẹlu ipolongo ti ko ni eyikeyi tita.

O le lo awọn koko-ọrọ odi ni ipele ẹgbẹ ipolowo lati daabobo awọn ipolowo rẹ lati awọn ofin jeneriki. Ni ọna yi, iwọ yoo ni anfani lati dènà eyikeyi wiwa ti ko kan si ẹgbẹ ipolowo rẹ. Ilana yii wulo paapaa nigba ti o ba fẹ ni ihamọ awọn ẹgbẹ ipolowo kan. Koko-ọrọ odi yoo di koko-ọrọ odi aifọwọyi fun awọn ẹgbẹ ipolowo iwaju. O kan rii daju lati ṣayẹwo oju opo wẹẹbu Google ati awọn ẹgbẹ ipolowo fun eyikeyi ambiguities.

Irin-ajo rẹ si lilo awọn koko-ọrọ odi bẹrẹ pẹlu wiwa awọn koko-ọrọ ti ko ṣe pataki fun iṣowo rẹ. Ni kete ti o ba ti ṣe idanimọ awọn koko-ọrọ wọnyi, o yẹ ki o lo taabu awọn ọrọ wiwa lati ṣawari awọn ibeere wiwa ti o jinlẹ fun awọn koko-ọrọ yẹn. Ṣe atunyẹwo ijabọ yii nigbagbogbo lati rii daju pe awọn ipolowo rẹ ko padanu akoko ati owo rẹ ti o niyelori lori awọn koko-ọrọ ti ko ṣe pataki. Ranti, iwọ kii yoo ṣe tita kan ti o ko ba fojusi awọn eniyan to tọ! Ti o ko ba lo awọn koko-ọrọ odi ni Adwords, iwọ yoo pari pẹlu ipolongo ipolowo ti ko duro.

Ìfọkànsí rẹ jepe

Ti o ba n ronu nipa imuse awọn ipolongo atunlo ọja ni ipolongo AdWords rẹ, iwọ yoo fẹ lati fojusi awọn ẹgbẹ kan pato ti eniyan. Awọn ẹgbẹ wọnyi ti n ṣawari lori wẹẹbu tẹlẹ, ṣugbọn o le ṣafikun tabi yọkuro awọn ẹgbẹ yẹn. Ti o ba n fojusi awọn ẹda eniyan pato, iwọ yoo fẹ lati yan wọn ṣaaju ki o to bẹrẹ kikọ ipolongo rẹ. Lilo Oluṣakoso Olugbo ti Google yoo ṣe iranlọwọ fun ọ lati pinnu iru awọn ẹgbẹ lati fojusi ati iye alaye ti wọn ni nipa rẹ.

Lati wa olugbo ti o yẹ, o yẹ ki o kọkọ pinnu ibi ibi-afẹde oju opo wẹẹbu rẹ ati ede. Ti olugbo ibi-afẹde rẹ ba wa ni Amẹrika, lẹhinna ifọkansi wọn pẹlu ede AMẸRIKA kii yoo munadoko. Ni gbolohun miran, ti oju opo wẹẹbu rẹ ba ni awọn alabara agbegbe nikan, o yẹ ki o fojusi awọn eniyan ti o wa ni agbegbe rẹ. Fun apẹẹrẹ, ti o ba ti agbegbe plumber, ko yẹ ki o fojusi awọn eniyan ti o ngbe ni AMẸRIKA.

Nigbati o ba fojusi awọn olugbo rẹ pẹlu Adwords, o le lo awọn olugbo ti o jọra tabi atunṣe tita lati de ọdọ awọn eniyan ti o pin awọn anfani ati awọn ihuwasi ti o wọpọ. Ni afikun, o le ṣẹda awọn olugbo aṣa nipa fifi awọn koko-ọrọ ti o yẹ kun, Awọn URL, ati apps si rẹ jepe akojọ. Eyi jẹ ọna nla lati dojukọ awọn apakan olugbo kan pato. Eyi n gba ọ laaye lati de ọdọ awọn eniyan ti o ti ṣe iṣe kan pato lori oju opo wẹẹbu rẹ. Nikẹhin, bọtini lati fojusi awọn olugbo ti o munadoko ni oye ohun ti o jẹ ki eniyan kan pato tẹ ipolowo rẹ.

Igbesẹ akọkọ ni idagbasoke ipolongo Adwords aṣeyọri jẹ ifọkansi awọn olugbo rẹ. Adwords’ Awọn ẹya ìfọkànsí awọn olugbo le ṣe iranlọwọ fun ọ lati fojusi awọn eniyan ti o ti ṣafihan ifẹ si awọn ọja tabi awọn iṣẹ rẹ. Eyi yoo mu iṣẹ ṣiṣe ipolongo rẹ dara si, lakoko ti o dinku inawo ipolowo rẹ lori awọn oju oju ti ko nifẹ. O tun le fojusi awọn eniyan ti o ti ṣabẹwo si oju opo wẹẹbu tabi app rẹ. Eyi yoo ṣe iranlọwọ fun ọ ni ibi-afẹde dara julọ awọn olugbo rẹ ati imudara ilana igbelewọn rẹ.

Ṣaaju igbiyanju lati lo Adwords, o nilo lati ṣe iwadii awọn koko-ọrọ rẹ. Ni afikun, o nilo lati mọ bi o ṣe le yan iru baramu, eyi ti o tọka si bi Google ṣe baamu ni pẹkipẹki ọrọ-ọrọ rẹ pẹlu ohun ti eniyan n wa. Awọn oriṣi baramu pẹlu gangan, gbolohun ọrọ, ati gbooro. O fẹ lati yan iru baramu gangan julọ, ati gbooro ni o kere kan pato baramu iru. Ti o ko ba ni idaniloju iru iru lati yan, ronu wíwo oju opo wẹẹbu rẹ ati yiyan apapo ti o dara julọ ti o da lori akoonu rẹ.

Iwadi koko

Ọna ti o dara lati ni anfani pupọ julọ ti ipolongo AdWords rẹ ni lati ṣe iwadii koko-ọrọ. O le lo ohun elo Koko ọfẹ ti Google, Alakoso Koko, tabi irinṣẹ iwadi koko-ọrọ miiran ti o san. Ninu boya irú, iwadi rẹ yẹ ki o dojukọ awọn ọrọ ti o ni aaye ti o ga julọ ti ipo ni awọn wiwa Google. Eniyan ti onra jẹ profaili ti alabara to dara julọ. O ṣe alaye awọn abuda wọn, afojusun, awọn italaya, awọn ipa, ati ifẹ si isesi. Lilo alaye yii, o le yan awọn koko-ọrọ ti o yẹ julọ fun ipolongo AdWords rẹ. O tun le lo awọn irinṣẹ iwadii Koko bi Alexa lati gba alaye lori awọn oludije ati awọn koko-ọrọ isanwo.

Ni kete ti o ni atokọ ti awọn koko-ọrọ, o le liti rẹ akojọ lati wa awọn eyi ti yoo gbe awọn ga pada. Koko irugbin jẹ gbolohun ti o gbajumọ ti o ṣapejuwe ọja tabi iṣẹ kan. Fun apere, “chocolates” le jẹ koko-ọrọ irugbin to dara. Lẹhinna, lilo ohun elo yiyan Koko gẹgẹbi Ọpa Koko-ọrọ Google, faagun wiwa rẹ si awọn ọrọ miiran ti o jọmọ. O le paapaa lo apapo awọn ofin ti o jọmọ lati tunmọ ilana rẹ siwaju sii.

O ṣe pataki lati ṣe iwadii koko-ọrọ rẹ ni awọn ipele ibẹrẹ ti ipolongo rẹ. Ṣiṣe bẹ yoo rii daju pe isuna rẹ jẹ deede ati pe ipolongo rẹ ni aye ti o dara julọ ti aṣeyọri. Yato si ti npinnu awọn nọmba ti jinna ti a beere lati se ina kan awọn iye ti wiwọle, Iwadi koko tun ṣe idaniloju pe o n fojusi awọn koko-ọrọ to tọ fun ipolongo rẹ. Ranti, iye owo apapọ fun tẹ le yatọ pupọ lati koko si koko ati ile-iṣẹ si ile-iṣẹ.

Ni kete ti o ti mọ awọn koko-ọrọ to tọ, o ti ṣetan lati wa ohun ti awọn oludije n ṣe fun awọn oju opo wẹẹbu wọn. SEO pẹlu awọn ẹya oriṣiriṣi ti titaja oni-nọmba, gẹgẹbi awọn mẹnuba ninu media media ati ijabọ fun awọn koko-ọrọ kan. SOV brand kan ati ipo gbogbogbo ni ọja yoo ṣe iranlọwọ fun ọ lati pinnu bi o ṣe le faagun ati mu awọn olumulo rẹ mu. Ni afikun si iwadi awọn koko-ọrọ, o tun le ṣe afiwe awọn oludije’ ojula fun Organic Koko iwadi.

Kalokalo

Idiyele lori Google Adwords jẹ ilana ti sisan Google fun ijabọ ti o de oju opo wẹẹbu rẹ. O le yan laarin awọn oriṣiriṣi awọn ọna lati idu. Idiyele-nipasẹ-tẹ idu jẹ olokiki julọ. Ni ọna yii, o sanwo nikan nigbati ẹnikan ba tẹ lori ipolowo rẹ. Sibẹsibẹ, CPC ase jẹ tun aṣayan. Nipa ase lori yi ọna, o sanwo nikan nigbati ẹnikan ba tẹ ipolowo rẹ gangan.

Lakoko ti o ṣee ṣe lati ra ipolowo kan ati rii bi o ṣe n ṣiṣẹ, o tun jẹ pataki lati ṣe atẹle rẹ. Ti o ba fẹ wo iye ti o ga julọ ti awọn iyipada ati yi wọn pada si tita, o nilo lati rii daju pe awọn ipolowo rẹ jẹ ifọkansi si awọn eniyan ti o nifẹ si ohun ti o ni lati funni. Idije naa lagbara ati pe o le lo alaye yii lati ṣe iṣẹ akanṣe ipolongo ti o munadoko diẹ sii. O le kọ ẹkọ nigbagbogbo lati ọdọ wọn bi o ṣe mu ipolongo rẹ pọ si lati gba ROI ti o ga julọ.

Dimegilio Didara jẹ metiriki miiran lati ronu. Dimegilio Didara jẹ iwọn bi ipolowo rẹ ṣe ṣe pataki si awọn ibeere wiwa. Nini Dimegilio didara giga yoo ṣe iranlọwọ ipo ipolowo rẹ, nitorina maṣe bẹru lati mu dara sii! Nipa jijẹ rẹ idu, o le ṣe alekun Dimegilio didara ipolowo rẹ. O yẹ ki o ṣe ifọkansi lati gba o kere ju Dimegilio didara ti 6.

O ṣe pataki lati ranti pe Syeed Google's Adwords le jẹ ohun ti o lagbara ni awọn igba. Lati ṣe iranlọwọ fun ọ lati ni oye gbogbo ilana naa, ya lulẹ si awọn ẹya kekere. Ẹgbẹ ipolowo kọọkan jẹ ti ipolongo kan, eyi ti o jẹ ibi ti o ti le ṣakoso rẹ ojoojumọ isuna ati lapapọ isuna. Awọn ipolongo jẹ ipilẹ ti ipolongo rẹ ati pe o yẹ ki o jẹ idojukọ akọkọ rẹ. Ṣugbọn maṣe gbagbe pe ipolongo rẹ le ni awọn ẹgbẹ ipolowo pupọ ninu.

Dimegilio didara

Adwords’ Iwọn Didara jẹ iwọn ti bii awọn ipolowo rẹ ṣe baamu akoonu ti aaye rẹ daradara. O ṣe idiwọ fun ọ lati ṣe afihan awọn ipolowo ti ko ṣe pataki. Metiriki yii le jẹ ẹtan lati ni oye ati ilọsiwaju lori tirẹ. O le wọle nikan nipasẹ Iroyin Iṣe Awọn Koko-ọrọ ti Adwords. O ko le lo ninu awọn eto iṣẹ ipolowo bii DashThis. Ni akojọ si isalẹ jẹ awọn iṣe ti o dara julọ fun imudarasi Iwọn Didara rẹ.

CTR jẹ eka sii ju bi o ti le han lọ. O gba sinu iroyin data itan ati ifigagbaga lọwọlọwọ ti Koko. Paapa ti Koko kan ba ni CTR kekere kan, o tun le jo'gun a ga didara Dimegilio. Google yoo jẹ ki o mọ tẹlẹ iye ti o le nireti ipolowo rẹ lati gba nigbati o ba lọ laaye. Mu ọrọ ipolowo rẹ mu ni ibamu. O le mu Iwọn Didara rẹ pọ si nipa imudara awọn paati mẹta wọnyi.

Oṣuwọn titẹ-nipasẹ jẹ ifosiwewe pataki miiran. Ti ipolowo rẹ ba gba awọn jinna marun, o yoo ni a didara Dimegilio ti 0.5%. Gbigba ọpọlọpọ awọn iwunilori ninu awọn abajade wiwa ko wulo ti ẹnikan ko ba tẹ wọn. Atọka yii jẹ lilo lati pinnu ibaramu ti awọn ipolowo rẹ. Ti awọn ipolowo rẹ ko ba gba awọn jinna to, Iwọn Didara rẹ le kere ju ti idije lọ. Sibẹsibẹ, ko tumọ si pe o yẹ ki o da ṣiṣiṣẹ awọn ipolowo rẹ ti Iwọn Didara rẹ ba lọ silẹ.

Ni afikun si a ga tẹ-nipasẹ oṣuwọn, awọn ipolowo rẹ gbọdọ jẹ ibaramu si awọn koko-ọrọ ti a fojusi. Oluṣakoso ipolowo to dara mọ bi o ṣe jinlẹ lati lọ pẹlu awọn ẹgbẹ Koko. Nibẹ ni o wa ọpọlọpọ awọn okunfa ti o ṣe soke a didara Dimegilio, ati sise lori imudarasi wọn le jẹ anfani ni igba pipẹ. Nikẹhin, o le mu ipo rẹ dara si, ati iye owo rẹ fun titẹ. Sibẹsibẹ, eyi ko le ṣe aṣeyọri ni alẹ kan, ṣugbọn pẹlu diẹ ninu awọn iṣẹ, o le ṣe iyatọ nla lori igba pipẹ.

Iye owo fun titẹ

O le ṣe iyalẹnu bi o ṣe le ṣe iṣiro ROI rẹ pẹlu Iye owo fun titẹ fun Adwords. Lilo awọn aṣepari fun awọn ile-iṣẹ oriṣiriṣi le ṣe iranlọwọ fun ọ lati ṣeto isuna tita rẹ ati ṣeto awọn ibi-afẹde. Eyi ni diẹ ninu awọn ipilẹ fun ile-iṣẹ Ohun-ini Gidi. Gẹgẹbi awọn ipilẹ ile-iṣẹ AdWords, CPC fun yi ile ise ni 1.91% lori nẹtiwọọki wiwa ati 0.24% lori nẹtiwọki àpapọ. Ti o ba n gbero lati lo Google AdWords fun oju opo wẹẹbu tabi iṣowo rẹ, pa awọn aṣepari wọnyi ni lokan.

Ifowoleri CPC ni igbagbogbo tọka si bi isanwo-fun-tẹ (PPC) ifowoleri. Awọn ipolowo ti o han ni awọn abajade oke ti ẹrọ wiwa Google le jẹ diẹ bi 81 senti fun tẹ. Eyi le jẹ boṣewa goolu ipolowo nigbati o ba de awọn pans didin. Ti o ga julọ PPC rẹ, ti o ga julọ ipadabọ rẹ lori idoko-owo yoo jẹ. Sibẹsibẹ, Isuna PPC rẹ yoo yatọ si da lori ipinpa ọjọ, idije fun Koko, ati Dimegilio didara.

Iye owo apapọ fun titẹ fun Adwords yatọ nipasẹ ile-iṣẹ, owo iru, ati ọja. Iye owo ti o ga julọ fun titẹ ni awọn iṣẹ onibara, ofin awọn iṣẹ, ati eCommerce. Iye owo ti o kere julọ fun titẹ ni irin-ajo ati alejò. Iye owo fun titẹ fun koko kan pato da lori iye idu, Dimegilio didara, ati ifigagbaga ase. Iye owo fun titẹ le yipada da lori awọn oludije rẹ’ idu ati ipolowo ipo rẹ.

Lati dinku iye owo fun titẹ, o le yan lati ṣe awọn idu rẹ pẹlu ọwọ tabi laifọwọyi. Lẹhinna, Google yoo yan ibere ti o wulo julọ gẹgẹbi isunawo rẹ. O tun le ṣeto isuna ojoojumọ fun ipolongo rẹ, ati lẹhinna fi iyokù silẹ si AdWords. O le mu akọọlẹ rẹ pọ si nipa ṣiṣẹda ati mimu eto ti o yẹ, ati ṣiṣe awọn iṣayẹwo igbagbogbo lati yẹ eyikeyi awọn aṣiṣe. Nitorina, bawo ni o ṣe ṣe iṣiro CPC rẹ?

Titele iyipada

Nini piksẹli ipasẹ iyipada Adwords jẹ apakan pataki ti ilana titaja ori ayelujara rẹ. Koodu yii n gba ọ laaye lati rii iye awọn alejo ni iyipada gangan lori oju opo wẹẹbu rẹ. O le lẹhinna lo data yii lati tweak awọn ipolowo iwaju ati mu iṣẹ ṣiṣe ti gbogbo aaye rẹ pọ si. Lati ṣeto ipasẹ iyipada lori oju opo wẹẹbu rẹ, nìkan ṣẹda piksẹli ipasẹ iyipada lori oju opo wẹẹbu ki o ran lọ lati tọpa awọn alejo’ aṣayan iṣẹ-ṣiṣe. O le wo data lori awọn ipele pupọ, pẹlu Campaign, Ẹgbẹ Ipolowo, Ipolowo, ati Koko. O le paapaa fun awọn koko-ọrọ ti o da lori iṣẹ wọn ni iyipada.

Ṣiṣeto ipasẹ iyipada AdWords rọrun: o kan tẹ ID Iyipada naa wọle, Aami iyipada, ati Iye Iyipada. O tun le yan awọn “Ina Lori” ọjọ fun awọn titele koodu lati sana. O le yan ọjọ kan lati oju-iwe kan pato, gẹgẹbi awọn “E dupe” oju-iwe, lati rii daju wipe awọn koodu ina lori awọn ti o fẹ ọjọ. Ina Lori ọjọ yẹ ki o jẹ awọn ọjọ diẹ ṣaaju ọjọ ti o fẹ lati gba data iyipada.

Lilo AdWords laisi ipasẹ iyipada jẹ akin si fifọ owo si isalẹ sisan. O jẹ egbin ti akoko ati owo lati tọju awọn ipolowo ṣiṣe lakoko ti o duro de ẹnikẹta lati ṣe koodu ipasẹ naa. Awọn data gidi yoo bẹrẹ lati ṣafihan ni kete ti o ba ni koodu ipasẹ ni aaye. Nitorinaa kini awọn aṣiṣe ipasẹ iyipada ti o wọpọ julọ? Eyi ni diẹ ninu awọn idi ti o wọpọ:

Lilo ipasẹ iyipada AdWords jẹ ọna nla lati rii iye awọn alejo ṣe iyipada lori aaye rẹ. Titọpa iyipada AdWords jẹ apakan pataki pupọ ti titaja ori ayelujara fun awọn iṣowo kekere, bi o ti san fun gbogbo tẹ. Mọ iye awọn alejo ti o yipada si awọn tita yoo ṣe iranlọwọ fun ọ lati pinnu boya tabi kii ṣe inawo ipolowo rẹ jẹ jijẹ owo-wiwọle. Ti o dara julọ ti o mọ oṣuwọn iyipada rẹ, awọn ipinnu to dara julọ ti o le ṣe. Nitorina, bẹrẹ imuse ipasẹ iyipada AdWords loni.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! After reading this article, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Ṣiṣeto ipolongo kan

There are many different options available for setting up a campaign in Google Adwords. Ni kete ti o ti yan awọn koko-ọrọ rẹ, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, abo, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” tabi “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Fun apere, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. Fun idi eyi, the keyword may be relevant to a small number of people, but it may not be the best choice. Jubẹlọ, you can try ad groups based on the products or services you sell. Ni ọna yi, you can ensure that your ads will appear in the search results of the relevant people.

Creating ads

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

A la koko, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Awọn iyipada ipasẹ

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

Akoko, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

To make the most of your AdWords campaign, you must focus on bringing in the most paying customers, opt-ins, and buyers. Fun apere, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Nitorinaa, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Iye owo fun titẹ

CPC (iye owo fun tẹ) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. Ni awọn igba miiran, you can lower the cost of CPC by booking large amounts of ads. Nikẹhin, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. Ni gbolohun miran, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Ni omiiran, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Iwadi koko

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Lati ṣe iwadi koko, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Ni kete ti o ni atokọ Koko rẹ, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Fun apẹẹrẹ, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Idiyele lori awọn koko-ọrọ ti o samisi

In addition to using keyword research tools, advertisers can bid on trademarked terms. By doing so, they increase their chances of receiving high placements for their ads in search results. Ni afikun, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. Ninu 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Sibẹsibẹ, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Sibẹsibẹ, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Titele iyipada, ati Kokoro odi. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Iye owo fun titẹ

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Iye owo fun titẹ, or CPC for short, refers to the amount an advertiser will pay for each click on an advertisement. Cost per click is an excellent way to gauge your campaign’s effectiveness, as it lets you know exactly how much your ads cost you when individuals click on them.

Various factors affect your cost per click, including quality score, keyword relevance, and landing page relevance. When all three components are well-matched, the CTR (tẹ-nipasẹ oṣuwọn) is likely to be high. High CTR means your ad is relevant and attracting visitors. Increasing the CTR means your ads are more relevant to the searcher, and it will lower your overall cost per click. Sibẹsibẹ, a high CTR isn’t always the best sign.

Cost per click varies based on the type of industry, ọja, and target audience. Generally speaking, CPC for Adwords is between $1 ati $2 on the search network, and under $1 for display network. High-cost keywords will cost more than $50 fun tẹ, and are typically in highly competitive industries with a high customer lifetime value. Sibẹsibẹ, giant retailers can spend $50 million or more a year on Adwords.

Pẹlu CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. Sibẹsibẹ, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, sibẹsibẹ, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Titele iyipada

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Ka siwaju lati ni imọ siwaju sii. Ati ki o ranti: if it’s not working, you’re not doing your job properly.

Akoko, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Ni omiiran, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Itele, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Once you’ve done that, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Once you’ve done that, you can install the conversion tracking code onto your website. Lẹhinna, you can view your conversions on various levels. Ẹgbẹ Ipolowo, Ipolowo, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.

Koko odi

To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Fun apere, ti ẹnikan ba wa “red flowers,” your ad will not show up. Bakanna, ti ẹnikan ba wa “red roses,” your ad will be shown.

You can also use tools to find common misspellings. You can do this by mining through the raw search queries to find out what people commonly misspell a keyword. Some tools can even export a list of common misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Fun apere, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Nitorina, a negative keyword can improve your campaigns. Sibẹsibẹ, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Fun apere, if you’re a business, you might want to target ads to people who use their mobile devices. Sibẹsibẹ, if you want to reach mobile users and improve conversion rates, you should know the device type they use. Iyẹn ọna, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Nitorina, the next time you plan to target mobile users, be sure to consider cross-device targeting.

If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. Ni ọna yi, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, and it will notify you when it’s available. This will increase your mobile advertising costs and allow you to tailor your ads to target the people who are most likely to use your tablet device.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. Nitorina, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.

Ṣaaju ki o to bẹrẹ ipolongo Adwords rẹ, o ṣe pataki lati ni oye awọn ipilẹ ti Iye owo fun tẹ, ase awoṣe, Idanwo ọrọ-ọrọ, ati ipasẹ iyipada. Nipa titẹle awọn igbesẹ ipilẹ wọnyi, iwọ yoo ni ipolongo aṣeyọri. Nireti, Nkan yii ti wulo ni gbigba ọ bẹrẹ pẹlu ipolowo rẹ. Jeki kika fun awọn imọran ati ẹtan diẹ sii! Ati pe ti o ba ni ibeere eyikeyi, lero free lati beere ninu awọn comments! Eyi ni diẹ ninu awọn ibeere ti o wọpọ julọ ti o le beere.

Iye owo fun titẹ

Iye owo fun titẹ fun awọn ipolongo Adwords da lori bi awọn ipolowo rẹ ṣe sunmọ awọn alabara’ awọrọojulówo. Ni awọn igba miiran, ti o ga idu yoo mu o ga ipo, nigba ti kekere idu yoo mu o kekere iyipada awọn ošuwọn. O yẹ ki o tọpa awọn idiyele rẹ nipa lilo Google Sheet tabi iru irinṣẹ lati rii iye ti o le nireti lati na lori koko-ọrọ kan pato tabi apapo awọn koko-ọrọ. Lẹhinna, o le ṣatunṣe awọn idu rẹ ni ibamu lati ṣaṣeyọri oṣuwọn iyipada ti o ga julọ ti o ṣeeṣe.

Iye owo apapọ fun titẹ fun awọn ipolongo Adwords ni iṣowo e-commerce wa laarin awọn dọla diẹ ati $88. Ni gbolohun miran, iye ti olupolowo n beere fun igba kan ti o ni awọn ibọsẹ isinmi jẹ kekere ni akawe si idiyele ti awọn ibọsẹ Keresimesi meji. Dajudaju, eyi da lori ọpọlọpọ awọn okunfa, pẹlu koko tabi ọrọ wiwa, ile ise, ati ik ọja. Lakoko ti o wa diẹ ninu awọn okunfa ti o le pọ si tabi dinku iye owo fun titẹ, ọpọlọpọ awọn olupolowo ko ṣe awọn iye owo ti o buruju. Ti ọja ba jẹ nikan $3, iwọ kii yoo ni owo pupọ nipa fifun ni.

Fun apẹẹrẹ, awọn olupolowo ti o ta aṣọ lori Amazon yoo sanwo $0.44 fun tẹ. Fun Ilera & Awọn nkan ile, awọn olupolowo yoo sanwo $1.27. Fun idaraya ati ita, iye owo fun tẹ ni $0.9

Lakoko ti CPC jẹ metiriki iwulo fun iṣiro imunadoko ti ipolongo ipolowo kan, o jẹ nikan kan kekere apa ti awọn adojuru. Lakoko ti idiyele fun titẹ jẹ apakan pataki ti eyikeyi ipolongo ipolowo isanwo, ìwò ROI jẹ jina siwaju sii pataki. Pẹlu akoonu tita, o le fa iye nla ti ijabọ SEO, nigba ti san media le mu ko o ROI. Ipolowo ipolowo aṣeyọri yẹ ki o wakọ ROI ti o ga julọ, ina o pọju ijabọ, ki o si yago fun sonu jade lori tita ati nyorisi.

Ni afikun si CPC, Awọn olupolowo yẹ ki o tun gbero nọmba awọn koko-ọrọ. Ọpa ti o dara lati lo lati ṣe iṣiro CPC ni SEMrush's Keyword Magic ọpa. Ọpa yii ṣe atokọ awọn koko-ọrọ ti o jọmọ ati apapọ CPC wọn. O tun ṣafihan iye owo Koko kọọkan. Nipa itupalẹ data yii, o le pinnu iru awọn akojọpọ awọn koko-ọrọ ni CPC ti o kere julọ. Iye owo kekere fun titẹ jẹ nigbagbogbo dara julọ fun iṣowo rẹ. Ko si idi lati na owo diẹ sii ju ti o ni lati.

Kalokalo awoṣe

O le ṣatunṣe ilana idu rẹ fun Adwords nipa lilo Akọpamọ Google ati ẹya ara ẹrọ Awọn idanwo. O tun le lo data lati Awọn atupale Google ati ipasẹ iyipada lati ṣe awọn ipinnu idu rẹ. Ni Gbogbogbo, o yẹ ki o da rẹ idu lori awọn ifihan ati awọn jinna. Ti o ba n gbiyanju lati ṣe ipilẹṣẹ imọ iyasọtọ, lo iye owo-fun-tẹ. Ti o ba n wa lati mu awọn iyipada pọ si, o le lo iwe CPC lati pinnu awọn ibere ibẹrẹ rẹ. Nikẹhin, o yẹ ki o rọrun eto ti akọọlẹ rẹ ki o le ṣe awọn ayipada ilana imudani laisi ni ipa lori iṣẹ.

O yẹ ki o ṣeto iṣeduro ti o pọju nigbagbogbo gẹgẹbi data ti o yẹ. Sibẹsibẹ, o tun le ṣagbe ni ibamu si iru akoonu ti o han. O le bere lori akoonu lori YouTube, Nẹtiwọọki Ifihan Google, Awọn ohun elo Google, ati awọn aaye ayelujara. Lilo ilana yii yoo gba ọ laaye lati gbe idu rẹ soke ti o ba rii idinku ninu awọn iyipada. Ṣugbọn rii daju pe o n fojusi ase rẹ ni deede ki o le ni anfani pupọ julọ ti awọn dọla ipolowo rẹ.

Ilana ti o dara fun jijẹ awọn jinna ni lati mu iwọn rẹ pọ si laarin isuna rẹ. Ilana yii ṣiṣẹ dara julọ fun awọn koko-ọrọ iyipada giga tabi fun wiwa iwọn didun ti o ga julọ. Ṣugbọn o yẹ ki o ṣọra ki o maṣe yọkuro, tabi iwọ yoo padanu owo lori ijabọ alaiṣẹ. Ranti nigbagbogbo lati lo ipasẹ iyipada lati rii daju pe ipolongo rẹ n gba pupọ julọ ninu awọn akitiyan rẹ. Awoṣe Kalokalo fun Adwords ṣe pataki si aṣeyọri rẹ! Ṣugbọn bawo ni o ṣe ṣeto?

Ọna ti o wọpọ julọ fun ṣiṣe ipinnu idiyele Adwords jẹ idiyele fun titẹ. O wulo fun ijabọ didara-giga ṣugbọn kii ṣe apẹrẹ fun awọn ipolongo iwọn didun nla. Ọna miiran jẹ ọna ṣiṣe idiyele-fun-mille. Awọn ọna mejeeji wọnyi fun ọ ni oye si nọmba awọn iwunilori, eyi ti o ṣe pataki nigbati o nṣiṣẹ ipolongo titaja igba pipẹ. CPC jẹ pataki ti o ba fẹ ṣe awọn iyipada diẹ sii lati awọn jinna.

Awọn awoṣe asewo Smart da lori awọn algoridimu ati data itan lati mu awọn abajade iyipada pọ si. Ti o ba nṣiṣẹ ipolongo iyipada-giga, Google le ṣe alekun CPC ti o pọju nipasẹ bii 30%. Ti a ba tun wo lo, ti awọn koko-ọrọ rẹ ba ni idije pupọ, o le dinku idiyele CPC max rẹ. Awọn ọna ṣiṣe ifilọlẹ Smart bii eyi nilo pe ki o ṣe atẹle awọn ipolowo rẹ nigbagbogbo ki o ni oye ti data naa. Gbigba iranlọwọ alamọdaju lati mu ipolowo Adwords rẹ pọ si jẹ gbigbe ọlọgbọn, ati MuteSix nfunni ni ijumọsọrọ ọfẹ lati jẹ ki o bẹrẹ.

Idanwo ọrọ-ọrọ

O le ṣe idanwo koko-ọrọ ni Adwords nipa sisọ fun ile-iṣẹ rẹ iru awọn koko-ọrọ lati tọju ati eyiti o le yipada. O le yan lati ṣe idanwo bi ọpọlọpọ awọn koko-ọrọ bi o ṣe fẹ ninu ẹgbẹ adanwo. Ṣugbọn awọn iyipada diẹ sii ti o ṣe si awọn koko-ọrọ rẹ, yoo nira diẹ sii lati pinnu boya wọn ni ipa ti o fẹ. Ni kete ti o mọ kini awọn koko-ọrọ ti ko ṣiṣẹ, o le ropo wọn pẹlu diẹ ti o yẹ. Ni kete ti o ti pinnu iru awọn koko-ọrọ ti n ṣe agbejade awọn jinna diẹ sii, o to akoko lati ṣẹda ẹda ipolowo, ad itẹsiwaju, ati awọn oju-iwe ibalẹ ti o jẹ iṣapeye fun iyipada.

Lati mọ eyi ti Koko ti wa ni underperforming, gbiyanju lati lo awọn iyatọ oriṣiriṣi ti ẹda ipolowo ti o jọra ni oriṣiriṣi awọn ẹgbẹ ipolowo. Lati ṣe eyi, o le ṣe awọn ayipada pataki si ẹda ipolowo rẹ. O yẹ ki o dojukọ awọn ipele iwọn didun giga ati awọn ẹgbẹ ipolowo. Awọn ẹgbẹ ipolowo pẹlu iwọn kekere yẹ ki o ṣe idanwo ẹda ipolowo oriṣiriṣi ati awọn akojọpọ Koko. O yẹ ki o tun ṣe idanwo awọn ẹya ẹgbẹ ipolowo. Iwọ yoo ni lati ṣe awọn adanwo pupọ lati wa akojọpọ aipe ti awọn koko-ọrọ fun ẹda ipolowo rẹ.

Lara awọn anfani ti idanwo Koko fun Adwords ni pe Google bayi n pese ohun elo iwadii Koko, eyi ti o farapamọ ni wiwo olumulo. O fun ọ ni wiwo okeerẹ ti ilera ti Koko. O le wo iye igba ipolowo rẹ yoo han ati ibiti o ti farahan. Ti o ba fẹ mu didara ẹda ipolowo rẹ dara si, o le yan lati mu gbogbo awọn koko-ọrọ ninu ipolongo rẹ pọ si. Ni kete ti o rii awọn ti o ṣiṣẹ dara julọ, o le tẹsiwaju si igbesẹ ti n tẹle.

Awọn irinṣẹ Koko le ṣe iranlọwọ fun ọ lati ṣẹda atokọ ti awọn koko-ọrọ, ati ki o le ti wa ni filtered da lori isoro. Fun awọn iṣowo kekere, o yẹ ki o yan awọn koko-ọrọ iṣoro alabọde, nitori won ojo melo ni a kekere daba idu, ati pe iwọ yoo ni owo diẹ sii pẹlu ipele idije ti o ga julọ. Nikẹhin, o le lo ohun elo idanwo ipolongo AdWords lati tẹ awọn koko-ọrọ kan pato sii lori awọn oju-iwe ibalẹ rẹ ati idanwo iru awọn koko-ọrọ wo ni o munadoko diẹ sii.

Titele iyipada

Titele iyipada le ṣe iranlọwọ pupọ ni ṣiṣe ipinnu ROI ti awọn ipolongo rẹ. Awọn iyipada jẹ awọn iṣe ti alabara ṣe lẹhin ti wọn ṣabẹwo si oju-iwe wẹẹbu kan tabi ṣe rira kan. Ẹya titọpa iyipada Adwords ṣe ipilẹṣẹ koodu HTML fun oju opo wẹẹbu rẹ lati tọpa awọn iṣe wọnyi. Aami titele yẹ ki o jẹ adani fun iṣowo rẹ. O le tọpinpin awọn oriṣi awọn iyipada ati orin oriṣiriṣi ROI fun ipolongo kọọkan. Lati ṣe bẹ, tẹle awọn igbesẹ wọnyi.

Ni igbesẹ akọkọ ti ipasẹ iyipada AdWords, tẹ ID Iyipada, aami, ati iye. Lẹhinna, yan awọn “Ina Lori” apakan lati pato ọjọ ti koodu ipasẹ iyipada yẹ ki o yọ kuro. Nipa aiyipada, koodu yẹ ki o sana nigbati a alejo-gan lori awọn “E dupe” oju-iwe. O yẹ ki o jabo awọn abajade rẹ 30 awọn ọjọ lẹhin oṣu pari lati rii daju pe o n mu nọmba ti o pọju ti awọn iyipada ati owo-wiwọle.

Igbesẹ ti o tẹle ni lati ṣẹda tag ipasẹ iyipada fun iru iyipada kọọkan. Ti koodu ipasẹ iyipada rẹ jẹ alailẹgbẹ si iyipada kọọkan, o yẹ ki o ṣeto iwọn ọjọ fun ipolowo kọọkan lati jẹ ki o rọrun lati ṣe afiwe wọn. Ni ọna yi, o le rii iru awọn ipolowo ti o jẹ abajade ninu awọn iyipada pupọ julọ ati awọn ti kii ṣe. O tun ṣe iranlọwọ lati mọ iye igba ti alejo wo oju-iwe kan ati boya titẹ yẹn jẹ abajade ti ipolowo naa.

Ni afikun si ipasẹ awọn iyipada, o tun le lo koodu kanna lati tọpa awọn ipe foonu ti a ṣe nipasẹ awọn ipolowo rẹ. Awọn ipe foonu le ṣe atẹle nipasẹ nọmba fifiranšẹ Google kan. Ni afikun si iye akoko ati ibẹrẹ ati ipari awọn akoko awọn ipe, koodu agbegbe ti olupe naa tun le tọpinpin. Awọn iṣe agbegbe gẹgẹbi awọn igbasilẹ app tun jẹ igbasilẹ bi awọn iyipada. A le lo data yii lati ṣe itupalẹ awọn ipolongo rẹ ati awọn ẹgbẹ ipolowo lati ṣe awọn ipinnu to dara julọ ṣee ṣe.

Ọnà miiran lati tọpa awọn iyipada AdWords ni lati gbe data Google Analytics rẹ wọle sinu Awọn ipolowo Google. Ni ọna yi, iwọ yoo ni anfani lati ṣe afiwe awọn abajade ti awọn ipolongo AdWords rẹ pẹlu awọn abajade atupale rẹ. Awọn data ti o gba wulo fun ṣiṣe ipinnu ROI rẹ ati idinku awọn idiyele iṣowo. Ti o ba le ni ifijišẹ orin awọn iyipada lati mejeji awọn orisun, o le ṣe awọn ipinnu to dara julọ pẹlu awọn inawo diẹ. Iyẹn ọna, iwọ yoo ni anfani lati lo isuna rẹ daradara siwaju sii ati ki o gba awọn anfani diẹ sii lati oju opo wẹẹbu rẹ.

Ti o ba jẹ tuntun si lilo Google Adwords, o le ṣe iyalẹnu bi o ṣe le lọ nipa siseto awọn ipolowo rẹ. Awọn nkan pupọ lo wa lati ronu, pẹlu iye owo fun tẹ (CPC) ipolongo, odi koko, Ipolowo ìfọkànsí ojula, ati retargeting. Nkan yii yoo ṣe alaye gbogbo wọn, ati siwaju sii. Nkan yii yoo tun ran ọ lọwọ lati pinnu iru ipolowo wo ni o dara julọ fun oju opo wẹẹbu rẹ. Laibikita ipele iriri rẹ pẹlu PPC, iwọ yoo kọ ẹkọ pupọ nipa Adwords ninu nkan yii.

Iye owo fun titẹ (CPC) ipolongo

Awọn anfani wa si ipolowo CPC. Awọn ipolowo CPC maa n yọkuro lati awọn aaye ati awọn oju-iwe abajade ẹrọ wiwa ni kete ti isuna ti de. Ọna yii le munadoko pupọ ni jijẹ ijabọ gbogbogbo si oju opo wẹẹbu iṣowo kan. O tun munadoko ni idaniloju pe awọn isunawo ipolowo ko ni sofo, bi awọn olupolowo nikan sanwo fun awọn titẹ ti awọn alabara ti o ni agbara ṣe. Siwaju sii, awọn olupolowo le tun ṣe awọn ipolowo wọn nigbagbogbo lati mu nọmba awọn titẹ sii ti wọn gba.

Lati mu ipolongo PPC rẹ dara si, wo iye owo fun titẹ. O le yan lati ipolowo CPC ni Google Adwords nipa lilo awọn metiriki ti o wa lori dasibodu abojuto rẹ. Ipo Ipolowo jẹ iṣiro ti o ṣe iwọn iye ti titẹ kọọkan yoo jẹ. O ṣe akiyesi Ipo Ipolowo ati Iwọn Didara, bakanna bi awọn ipa akanṣe lati awọn ọna kika ipolowo miiran ati awọn amugbooro. Ni afikun si iye owo fun tẹ, awọn ọna miiran wa lati mu iye ti titẹ kọọkan pọ si.

CPC tun le ṣee lo lati pinnu ipadabọ lori idoko-owo. Awọn koko-ọrọ CPC ti o ga julọ ṣọ lati gbe ROI to dara julọ nitori wọn ni oṣuwọn iyipada ti o ga julọ. O tun le ṣe iranlọwọ fun awọn alaṣẹ lati pinnu boya wọn ko ni inawo tabi apọju. Ni kete ti alaye yii ba wa, o le liti rẹ CPC ipolongo nwon.Mirza. Ṣugbọn ranti, CPC kii ṣe ohun gbogbo – o jẹ ohun elo nikan lati mu ipolowo PPC rẹ pọ si.

CPC jẹ wiwọn ti awọn akitiyan tita rẹ ni agbaye ori ayelujara. O gba ọ laaye lati pinnu boya o n sanwo pupọ fun awọn ipolowo rẹ ati pe ko ni ere to. Pẹlu CPC, o le mu ipolowo rẹ dara si ati akoonu rẹ lati ṣe alekun ROI rẹ ati ki o wakọ ijabọ diẹ sii si oju opo wẹẹbu rẹ. O tun fun ọ laaye lati ni owo diẹ sii pẹlu awọn jinna diẹ. Ni afikun, CPC gba ọ laaye lati ṣe atẹle imunadoko ti ipolongo rẹ ati ṣatunṣe ni ibamu.

Lakoko ti a gba CPC si iru ti o munadoko julọ ti ipolowo ori ayelujara, o ṣe pataki lati mọ pe kii ṣe ọna nikan. CPM (iye owo fun ẹgbẹrun) ati CPA (iye owo fun igbese tabi akomora) jẹ tun munadoko awọn aṣayan. Iru igbehin jẹ doko diẹ sii fun awọn ami iyasọtọ ti o dojukọ idanimọ ami iyasọtọ. Bakanna, CPA (iye owo fun igbese tabi akomora) jẹ iru ipolowo miiran ni Adwords. Nipa yiyan ọna isanwo ti o tọ, iwọ yoo ni anfani lati mu iwọn isuna ipolowo rẹ pọ si ati ṣe owo diẹ sii.

Koko odi

Ṣafikun awọn koko-ọrọ odi si Adwords jẹ ilana ti o rọrun. Tẹle ikẹkọ osise ti Google, eyi ti o jẹ julọ to šẹšẹ ati ki o okeerẹ, lati kọ ẹkọ bi o ṣe le ṣeto ẹya pataki yii. Awọn ipolowo isanwo-fun-tẹ le ṣafikun ni iyara, nitorinaa awọn koko-ọrọ odi yoo mu ijabọ rẹ ṣiṣẹ ati dinku inawo ipolowo ti o padanu. Lati bẹrẹ, o yẹ ki o ṣẹda atokọ ti awọn koko-ọrọ odi ati ṣeto fireemu akoko kan fun atunyẹwo awọn koko-ọrọ ninu akọọlẹ rẹ.

Ni kete ti o ti ṣe atokọ rẹ, lọ si awọn ipolongo rẹ ki o wo iru awọn ibeere ti a tẹ. Yan awọn ti o ko fẹ lati han ninu awọn ipolowo rẹ ki o ṣafikun awọn koko-ọrọ odi si awọn ibeere yẹn. AdWords yoo mu ibeere naa pọ si ati ṣafihan awọn koko-ọrọ to wulo nikan. Ranti, tilẹ, pe ibeere Koko odi ko le ni diẹ sii ju 10 awọn ọrọ. Nitorina, rii daju pe o lo ni kukuru.

O yẹ ki o tun pẹlu awọn asise ati awọn ẹya pupọ ti ọrọ naa ninu atokọ Koko odi rẹ. Awọn iwe afọwọkọ ti gbayi ni awọn ibeere wiwa, nitorinaa o ṣe iranlọwọ lati lo awọn ẹya pupọ ti awọn ọrọ lati rii daju atokọ okeerẹ kan. O tun le yọkuro awọn ofin ti ko ni ibatan si awọn ọja rẹ. Ni ọna yi, awọn ipolowo rẹ kii yoo han lori awọn aaye ti ko ṣe pataki si ọja rẹ. Ti a ba lo awọn koko-ọrọ odi rẹ ni kukuru, wọn le ni ipa idakeji bi awọn ti o ṣe.

Yato si yago fun awọn koko-ọrọ ti kii yoo yipada, Awọn koko-ọrọ odi tun ṣe iranlọwọ fun imudarasi ibi-afẹde ipolongo rẹ. Nipa lilo awọn koko-ọrọ wọnyi, iwọ yoo rii daju pe awọn ipolowo rẹ han nikan ni awọn oju-iwe ti o yẹ, eyi ti yoo ge mọlẹ lori awọn jinna asonu ati inawo PPC. Nipa lilo awọn koko odi, iwọ yoo gba awọn olugbo ti o dara julọ ti o ṣeeṣe fun ipolongo ipolowo rẹ ati mu ROI pọ si. Nigbati o ba ṣe daradara, Awọn koko-ọrọ odi le ṣe alekun ROI lọpọlọpọ lori awọn akitiyan ipolowo rẹ.

Awọn anfani ti lilo awọn koko-ọrọ odi jẹ lọpọlọpọ. Kii ṣe nikan ni wọn yoo ṣe iranlọwọ fun ọ ni ilọsiwaju ipolongo ipolowo rẹ, ṣugbọn wọn yoo tun ṣe alekun ere ipolongo rẹ. Ni pato, lilo awọn koko-ọrọ odi jẹ ọkan ninu awọn ọna ti o rọrun julọ lati ṣe alekun awọn ipolongo AdWords rẹ. Awọn irinṣẹ adaṣe ti eto naa yoo ṣe itupalẹ data ibeere ati daba awọn koko-ọrọ odi ti yoo mu iṣeeṣe ti awọn ipolowo rẹ han ni awọn abajade wiwa.. Iwọ yoo ṣafipamọ iye pataki ti owo nipa lilo awọn koko-ọrọ odi ati ni aṣeyọri diẹ sii pẹlu ipolongo ipolowo rẹ.

Ipolowo ìfọkànsí ojula

Adwords’ Ẹya ìfọkànsí Aaye gba awọn olupolowo laaye lati de awọn asesewa nipa lilo oju opo wẹẹbu wọn. O ṣiṣẹ nipa lilo ohun elo kan lati wa awọn oju opo wẹẹbu ti o ni ibatan si ọja tabi iṣẹ ti olupolowo n funni. Iye owo ipolowo pẹlu Ifojusi Aye jẹ kekere ju CPC boṣewa lọ, ṣugbọn awọn oṣuwọn iyipada yatọ pupọ. Iye owo ti o kere julọ jẹ $1 fun ẹgbẹrun awọn ifihan, eyi ti o dọgba si 10C / tẹ. Oṣuwọn iyipada yatọ pupọ da lori ile-iṣẹ ati idije.

Atunṣe

Retargeting jẹ ọna nla lati de ọdọ awọn alabara ti o wa tẹlẹ ati parowa fun awọn alejo aṣiyemeji lati fun ami iyasọtọ rẹ ni aye miiran. Ọna yii nlo awọn piksẹli ipasẹ ati awọn kuki lati fojusi awọn alejo ti o ti fi oju opo wẹẹbu rẹ silẹ laisi ṣiṣe eyikeyi iṣe. Awọn abajade to dara julọ ni a gba nipasẹ pipin awọn olugbo rẹ nipasẹ ọjọ-ori, abo, ati awọn anfani. Ti o ba pin awọn olugbo rẹ nipasẹ ọjọ ori, abo, ati awọn anfani, o le ni rọọrun fojusi awọn akitiyan remarketing ni ibamu. Ṣugbọn ṣọra: lilo retargeting laipẹ le binu awọn alejo lori ayelujara ki o ṣe ipalara aworan ami iyasọtọ rẹ.

O tun gbọdọ ranti pe Google ni awọn eto imulo nipa lilo data rẹ fun atunbere. Ni gbogbogbo, o jẹ eewọ lati gba tabi lo alaye ti ara ẹni gẹgẹbi awọn nọmba kaadi kirẹditi tabi adirẹsi imeeli. Awọn ipolowo atunbere ti Google nfunni da lori awọn ọgbọn oriṣiriṣi meji. Ọna kan nlo kuki kan ati pe omiiran nlo atokọ ti awọn adirẹsi imeeli. Ọna igbehin dara julọ fun awọn ile-iṣẹ ti o funni ni idanwo ọfẹ ati fẹ lati parowa fun wọn lati ṣe igbesoke si ẹya isanwo.

Nigba lilo retarrgeting pẹlu Adwords, o ṣe pataki lati ranti pe awọn onibara jẹ diẹ sii lati ṣe alabapin pẹlu awọn ipolowo ti o ṣe pataki si wọn. Eyi tumọ si pe awọn eniyan ti o ṣabẹwo si oju-iwe ọja jẹ diẹ sii lati ṣe rira ju awọn alejo ti o de si oju-iwe akọkọ rẹ. Nitorina, o ṣe pataki lati ṣẹda oju-iwe ibalẹ lẹhin titẹ-iṣapeye ti o ṣe ẹya awọn eroja iyipada-centric. O le wa itọsọna okeerẹ lori koko-ọrọ yii Nibi.

Atunṣe pẹlu awọn ipolongo Adwords jẹ ọna kan lati de ọdọ awọn alejo ti o padanu. Ilana yii ngbanilaaye awọn olupolowo lati ṣafihan awọn ipolowo si awọn alejo ti oju opo wẹẹbu wọn tabi awọn ohun elo alagbeka. Lilo Google ìpolówó, o tun le de ọdọ awọn olumulo ti awọn ohun elo alagbeka. Boya o n ṣe igbega oju opo wẹẹbu e-commerce tabi ile itaja ori ayelujara kan, retargeting le jẹ ọna ti o munadoko pupọ lati tọju ifọwọkan pẹlu awọn alabara ti a fi silẹ.

Retargeting pẹlu awọn ipolongo Adwords ni awọn ibi-afẹde akọkọ meji: lati ṣe idaduro ati iyipada awọn onibara ti o wa tẹlẹ ati lati mu awọn tita pọ sii. Ohun akọkọ ni lati kọ atẹle kan lori media awujọ. Facebook ati Twitter jẹ awọn iru ẹrọ ti o munadoko mejeeji fun gbigba awọn ọmọlẹyin. Twitter, fun apẹẹrẹ, ni o ni diẹ sii ju 75% mobile awọn olumulo. Nitorinaa, Awọn ipolowo Twitter rẹ gbọdọ jẹ ore-alagbeka bi daradara. Awọn olugbo rẹ yoo jẹ diẹ sii lati yipada ti wọn ba rii awọn ipolowo rẹ lori ẹrọ alagbeka wọn.

Awọn ọna pupọ lo wa lati ṣeto akọọlẹ Adwords rẹ. Ninu nkan yii, a yoo jiroro awọn akori Koko, Ìfọkànsí, Kalokalo, ati Ipasẹ Iyipada. Ọkọọkan ni awọn anfani ati alailanfani tirẹ. Ṣugbọn eyikeyi ọna ti o pinnu, bọtini ni lati ṣeto awọn ibi-afẹde rẹ ati gba pupọ julọ ninu akọọlẹ rẹ. Lẹhinna, tẹle awọn igbesẹ wọnyi lati mu ROI rẹ dara si. Lẹhinna, iwọ yoo ni ipolongo aṣeyọri. Akojọ si isalẹ ni awọn igbesẹ pataki julọ lati mu akọọlẹ rẹ pọ si.

Koko awọn akori

Akojọ si labẹ awọn 'Koko’ aṣayan, awọn 'Koko Awọn akori’ ẹya ara ẹrọ ipolowo ipolowo Google yoo jẹ ki awọn olupolowo ṣe awọn ọrọ-ọrọ ti wọn lo fun ipolowo wọn. Awọn akori koko jẹ abala pataki ti ìfọkànsí awọn ipolowo rẹ. Awọn eniyan ni o ṣeeṣe lati tẹ awọn ipolowo ti o ni awọn koko-ọrọ ti wọn n wa. Lilo awọn koko-ọrọ koko ninu ipolongo ipolowo rẹ yoo fun ọ ni imọran ti o dara julọ ti ẹniti olugbo ibi-afẹde rẹ jẹ.

To ba sese, lo ẹgbẹ akori kan lati ṣe akojọpọ awọn koko-ọrọ nipasẹ ami iyasọtọ, idi, tabi ifẹ. Ni ọna yi, o le sọ taara si ibeere oluwadi naa ki o gba wọn niyanju lati tẹ. Ranti lati ṣe idanwo awọn ipolowo rẹ, nitori ipolowo ti o ni CTR ti o ga julọ ko tumọ si pe o munadoko julọ. Awọn ẹgbẹ akori yoo ṣe iranlọwọ fun ọ lati pinnu awọn ipolowo to dara julọ da lori ohun ti oluwadi nfẹ ati awọn aini.

Nigba lilo a Smart ipolongo, maṣe lo awọn koko-ọrọ odi, ati yago fun dapọ awọn akori koko. Google jẹ olokiki fun mimuuwọn awọn ipolongo Smart ni kiakia. O ṣe pataki lati lo o kere ju 7-10 Koko awọn akori ninu rẹ ipolongo. Awọn gbolohun wọnyi ni ibatan si iru awọn iwadii ti eniyan le ṣe, eyiti o pinnu boya wọn rii awọn ipolowo rẹ tabi rara. Ti eniyan ba n wa iṣẹ rẹ, wọn ṣee ṣe lati lo koko-ọrọ koko ti o ni ibatan si.

Awọn koko-ọrọ odi ṣe idiwọ awọn wiwa ti ko ṣe pataki. Ṣafikun awọn koko-ọrọ odi yoo jẹ ki awọn ipolowo rẹ jẹ ifihan si awọn eniyan ti o n wa nkan ti ko ni ibatan si iṣowo rẹ. Sibẹsibẹ, o gbọdọ ranti pe koko ọrọ odi ko ni dina gbogbo wiwa, ṣugbọn awọn ti o yẹ nikan. Eyi yoo rii daju pe o ko sanwo fun ijabọ ti ko ṣe pataki. Fun apẹẹrẹ, ti o ba ni ipolongo pẹlu koko-ọrọ iyokuro, yoo ṣe afihan awọn ipolowo si awọn eniyan ti o wa nkan ti ko ni itumọ.

Ìfọkànsí

Awọn anfani ti ifọkansi awọn ipolongo Adwords nipasẹ ipo ati owo oya ti wa ni akọsilẹ daradara. Iru ipolowo yii n fojusi awọn olumulo ti o da lori ipo wọn ati koodu zip. Google AdWords ni ọpọlọpọ awọn ẹgbẹ ipo ibi eniyan ati awọn ipele owo-wiwọle lati yan lati. Iru ifọkansi yii ni iṣẹ ṣiṣe to lopin fun ẹgbẹ ipolowo kan, ati awọn ọna apapọ le dinku imunadoko ti ipolongo rẹ. Sibẹsibẹ, o tọ lati gbiyanju ti iṣẹ ipolongo rẹ ba da lori ibi-afẹde to pe.

Ọna ti o wọpọ julọ ti ifọkansi ni lilo akoonu ti oju opo wẹẹbu kan. Nipa itupalẹ akoonu oju opo wẹẹbu kan, o le pinnu iru ipolowo ti o ṣe pataki julọ si akoonu lori aaye yẹn. Fun apere, oju opo wẹẹbu ti o ni awọn ilana ninu le ṣafihan awọn ipolowo fun ohun elo satelaiti, nigba ti apejọ ti nṣiṣẹ yoo ṣe afihan awọn ipolongo fun awọn bata bata. Iru ifọkansi yii dabi ẹya oni-nọmba ti awọn ipolowo iwe irohin onakan ti o ro pe awọn oluka ti o nifẹ si ṣiṣiṣẹ yoo tun nifẹ si awọn ọja ti o polowo.

Ọnà miiran ti ìfọkànsí awọn ipolongo Adwords jẹ nipa lilo gbolohun ọrọ iru Koko baramu. Iru ifọkansi yii yoo fa awọn ipolowo fun eyikeyi akojọpọ awọn koko-ọrọ, pẹlu synonyms tabi sunmọ awọn iyatọ. Awọn koko-ọrọ ibaramu gbooro nigbagbogbo jẹ imunadoko julọ fun ipolowo ọja tabi iṣẹ kan pato. Bakan naa ni a le sọ fun koko-ọrọ baramu gbolohun kan. Nigba lilo gbolohun baramu awọn koko, iwọ yoo ni lati ṣafikun awọn ami asọye ni ayika Koko rẹ lati gba ijabọ ifọkansi diẹ sii. Fun apere, ti o ba ti o ba fẹ lati Àkọlé air amúlétutù ni Los Angeles, o yẹ ki o lo gbolohun ọrọ iru Koko baramu.

O tun le fojusi awọn ipolowo rẹ nipasẹ ipo ati ipele owo-wiwọle. O le yan lati awọn ipele owo-wiwọle mẹfa ati ọpọlọpọ awọn ipo. Nipa lilo awọn irinṣẹ wọnyi, o le fojusi awọn ipolowo rẹ ati awọn ipolowo ipolowo si awọn ipo gangan ti awọn alabara ti o ni agbara rẹ. Jubẹlọ, o tun le yan lati fojusi awọn eniyan laarin awọn ijinna kan lati iṣowo rẹ. Lakoko ti o le ma ni eyikeyi data lati ṣe afẹyinti eyi, awọn irinṣẹ wọnyi le fun ọ ni alaye ti o niyelori nipa awọn olugbo rẹ.

Kalokalo

Awọn ọna meji ti o wọpọ julọ lati ṣe ifilọlẹ lori Adwords jẹ idiyele fun titẹ (CPC) ati iye owo fun ẹgbẹrun awọn ifihan (CPM). Yiyan ọna kan lori ekeji da lori awọn ibi-afẹde rẹ. Ifowoleri CPC dara julọ fun ọja onakan nibiti awọn olugbo ibi-afẹde rẹ jẹ pato ati pe o fẹ ki awọn ipolowo rẹ han si ọpọlọpọ eniyan bi o ti ṣee. Ti a ba tun wo lo, Idiyele CPM yẹ nikan fun awọn ipolowo nẹtiwọọki ifihan. Awọn ipolowo rẹ yoo han nigbagbogbo lori awọn oju opo wẹẹbu ti o jọmọ ti o tun ṣafihan awọn ipolowo AdSense.

Ọna akọkọ jẹ pẹlu siseto awọn ase rẹ si lọtọ “awọn ẹgbẹ ipolowo.” Fun apere, o le ṣe akojọpọ 10 si 50 awọn gbolohun ọrọ ti o jọmọ ati ṣe iṣiro ẹgbẹ kọọkan lọtọ. Google yoo lo idii ti o pọju ẹyọkan fun ẹgbẹ kọọkan. Pipin oye ti awọn gbolohun ọrọ rẹ yoo ran ọ lọwọ lati ṣakoso gbogbo ipolongo rẹ. Ni afikun si Afowoyi ase, aládàáṣiṣẹ idu ogbon tun wa. Awọn ọna ṣiṣe wọnyi le ṣatunṣe awọn idu laifọwọyi da lori iṣẹ iṣaaju. Sibẹsibẹ, wọn ko le ṣe akọọlẹ fun awọn iṣẹlẹ aipẹ.

Lilo ohun elo iwadii koko jẹ ọna ti o dara julọ lati wa awọn amọja kekere-owo kekere ati awọn iho. Ni afikun si Google Ads’ free Koko iwadi ọpa, SEMrush le ṣe iranlọwọ fun ọ lati wa awọn ọrọ wiwa ti o ṣe pataki si iṣowo rẹ. Pẹlu ọpa yii, o le ṣawari awọn koko-ọrọ oludije ati rii iṣẹ ṣiṣe ase idije wọn. Pẹlu awọn Koko ase ọpa, o le dín iwadi rẹ nipasẹ ẹgbẹ ipolongo, ipolongo, ati koko.

Ọna miiran fun ipolowo lori Adwords jẹ CPC. Ọna yii nilo ipasẹ iyipada ati fun ọ ni idiyele deede fun gbogbo tita. Ọna yii dara julọ fun awọn olumulo Adwords Google ti ilọsiwaju diẹ sii nitori pe o fun ọ laaye lati ṣe atẹle ROI. Pẹlu ọna yii, o le yi idu rẹ pada da lori iṣẹ awọn ipolowo rẹ ati isunawo rẹ. O tun le lo iye owo fun titẹ bi ipilẹ fun ase CPC. Ṣugbọn o nilo lati mọ bi o ṣe le ṣe iṣiro ROI ati yan ọna ti o dara julọ lati ṣaṣeyọri eyi.

Ti o ba n fojusi awọn onibara agbegbe, o le fẹ lati jade fun SEO agbegbe dipo ipolowo orilẹ-ede. Adwords ṣe iranlọwọ iṣowo rẹ de ọdọ awọn olumulo intanẹẹti bilionu miiran. Adwords ṣe iranlọwọ lati tọpa ihuwasi ti awọn olugbo ibi-afẹde rẹ ati iranlọwọ fun ọ lati loye iru awọn alabara ti o n wa ọja rẹ. O tun le mu didara Adwords rẹ pọ si nipa titọpa iṣẹ ṣiṣe olumulo lati dinku idiyele rẹ fun titẹ. Nitorina, maṣe gbagbe lati mu awọn ipolowo rẹ pọ si pẹlu SEO agbegbe ati ilọsiwaju ROI rẹ!

Titele iyipada

Ni kete ti o ti fi koodu ipasẹ iyipada AdWords sori oju opo wẹẹbu rẹ, o le lo lati wo iru awọn ipolowo ti n yi iyipada ti o dara julọ. O ṣee ṣe lati wo data iyipada lori awọn ipele pupọ, bi ipolongo, ẹgbẹ ipolongo, ati paapa Koko. Awọn data ipasẹ iyipada tun le ṣe itọsọna ẹda ipolowo iwaju rẹ. Jubẹlọ, da lori data yii, o le ṣeto ipese ti o ga julọ fun awọn koko-ọrọ rẹ. Eyi ni bii.

Ni ibere, o ni lati pinnu boya o fẹ lati tọpasẹ oto tabi apapọ awọn iyipada. Lakoko titọpa iyipada AdWords gba ọ laaye lati tọpa awọn iyipada ti o waye ni igba kanna, Awọn atupale Google tọpa awọn iyipada pupọ lati ọdọ olumulo kanna. Sibẹsibẹ, diẹ ninu awọn aaye fẹ lati ka gbogbo iyipada lọtọ. Ti eyi ba jẹ ọran fun ọ, rii daju pe o ṣeto ipasẹ iyipada daradara. Ekeji, ti o ba fẹ mọ boya data iyipada ti o rii jẹ deede, afiwe o si lile tita.

Ni kete ti o ti ṣeto ipasẹ iyipada AdWords lori oju opo wẹẹbu rẹ, o tun le gbe snippet agbaye kan si oju-iwe ijẹrisi rẹ. snippet yii le gbe sori gbogbo awọn oju-iwe wẹẹbu rẹ, pẹlu awọn ti o wa lori ohun elo alagbeka. Ni ọna yi, iwọ yoo ni anfani lati rii gangan eyiti awọn ipolowo awọn alabara tẹ lori lati de oju opo wẹẹbu rẹ. Lẹhinna o le pinnu boya lati lo data yii ninu awọn akitiyan atunto rẹ tabi rara.

Ti o ba nifẹ lati ṣe itupalẹ imunadoko ti awọn ipolongo ipolowo rẹ, o le ṣeto ipasẹ iyipada lori Google Adwords. Google n pese awọn ọna irọrun mẹta lati tọpa awọn ipe foonu. Akoko, o nilo lati ṣẹda iyipada titun ko si yan awọn ipe foonu. Itele, o yẹ ki o fi nọmba foonu rẹ sii sori awọn ipolowo rẹ. Ni kete ti o ti ṣe eyi, o le yan iru iyipada ti o fẹ lati tọpa. O tun le yan nọmba awọn iyipada ti o waye lati ẹbun ti a fun.

Ni kete ti o ti fi ipasẹ iyipada sori oju opo wẹẹbu rẹ, o le tọpa iye eniyan ti o tẹ lori awọn ipolowo rẹ. O tun le tọpa awọn ipe foonu lati awọn ipolowo rẹ, botilẹjẹpe wọn ko nilo koodu iyipada dandan. O le sopọ si ile itaja app kan, a firebase iroyin, tabi eyikeyi miiran ẹni-kẹta itaja. Awọn ipe foonu ṣe pataki fun iṣowo rẹ. O le rii ẹni ti n pe awọn ipolowo rẹ, ti o jẹ idi ti o yẹ ki o tọpa awọn ipe foonu.

Ti o ba fẹ lati ni owo diẹ sii lori ayelujara pẹlu Google Adwords, nibẹ ni o wa diẹ ninu awọn ipilẹ ohun ti o nilo lati mọ. Iwọnyi jẹ iwadii Koko, Ìfojúsùn ẹgbẹ ipolongo, Iye owo fun titẹ, ati oye oludije. Ninu nkan yii, Emi yoo ṣe alaye kọọkan ninu awọn wọnyi ni kukuru. Boya o jẹ tuntun si AdWords tabi ti o ti nlo fun awọn ọdun, awọn nkan kan wa ti o yẹ ki o mọ lati bẹrẹ.

Iwadi koko

O ṣee ṣe pe o ti gbọ nipa awọn irinṣẹ Koko tẹlẹ, ṣugbọn kini gangan wọn jẹ? Ni soki, wọn jẹ awọn irinṣẹ irinṣẹ lati wa awọn koko-ọrọ tuntun ati pinnu iru awọn ti o le paṣẹ. Awọn irinṣẹ Koko jẹ apakan pataki ti ilana ipolowo AdWords, bi wọn ṣe gba ọ laaye lati ṣatunṣe awọn wiwa rẹ ati ṣe idanimọ awọn koko-ọrọ tuntun. Laibikita iru irinṣẹ ti o lo, bọtini si titaja AdWords aṣeyọri ni lati rii daju lati tun awọn iṣẹ-ṣiṣe wọnyi lọ nigbagbogbo.

Igbesẹ akọkọ ninu iwadi koko ni lati loye onakan rẹ ati awọn ibeere ti eniyan beere. O ṣe pataki lati gba akiyesi awọn olugbo ibi-afẹde rẹ nipa idamo awọn iwulo wọn. Oriire, irinṣẹ kan wa lati ṣe iranlọwọ fun ọ lati ṣe iyẹn: Google Koko Alakoso. Ọpa yii jẹ ki o ṣawari awọn ọgọọgọrun ti awọn ọrọ-ọrọ oriṣiriṣi ati rii awọn ti o ni awọn iwọn wiwa giga. Ni kete ti o ba ti dín atokọ ọrọ-ọrọ rẹ dín, o le bẹrẹ ṣiṣẹda titun posts ni ayika wọn.

Igbesẹ ti o tẹle ni iwadi koko jẹ idije. Iwọ yoo fẹ lati yan awọn koko-ọrọ ti ko ni idije pupọju, sugbon si tun ni o wa ko ju jeneriki. Niche rẹ yẹ ki o kun fun eniyan ti n wa awọn gbolohun kan pato. Rii daju lati ṣe afiwe ipo oludije ati akoonu lati wa ohun ti o ṣiṣẹ dara julọ. O ṣe pataki lati ranti pe awọn olugbo rẹ n wa ọja tabi iṣẹ rẹ. Koko-ọrọ ti o jẹ olokiki tẹlẹ ni aaye kan yoo ni iwọn wiwa giga ti o ba ṣe pataki si iṣowo rẹ.

Ni kete ti o ba ti dín atokọ ti awọn koko-ọrọ, o le dojukọ awọn ti o ṣe pataki julọ si onakan rẹ. O ṣe pataki lati yan awọn koko-ọrọ diẹ ati awọn gbolohun ọrọ ti o ni ere pupọ fun ọja tabi iṣẹ rẹ. Ranti, o nilo mẹta tabi marun nikan lati ni ipolongo aṣeyọri. Awọn diẹ pato awọn koko ni, awọn ti o ga rẹ Iseese ti aseyori ati ere. O ṣe pataki lati ni oye awọn koko-ọrọ ti o wa julọ nipasẹ awọn onibara ati awọn ti kii ṣe.

Igbesẹ ti o tẹle ni iwadi koko ni lati ṣẹda akoonu ni ayika awọn koko-ọrọ ti o yan. Lilo awọn koko-ọrọ iru gigun ti o yẹ yoo ṣe alekun ijabọ oṣiṣẹ ati awọn oṣuwọn iyipada. Bi o ṣe n ṣe eyi, ṣàdánwò pẹlu yatọ si orisi ti akoonu. O le lo gbolohun ọrọ kanna ni oriṣiriṣi awọn nkan tabi lori awọn oju-iwe ibalẹ oriṣiriṣi. Ni ọna yi, iwọ yoo ni anfani lati ṣawari iru apapo awọn koko-ọrọ ati akoonu ti o ṣiṣẹ julọ fun iṣowo rẹ. Awọn olugbo ibi-afẹde rẹ yoo ni anfani lati wa ọ nipasẹ akoonu ti o nifẹ si awọn wiwa pato wọnyi.

Ìfojúsùn ẹgbẹ ipolongo

Ti o ba ṣetan lati bẹrẹ ṣiṣẹda awọn ipolowo ifọkansi pupọ fun oju opo wẹẹbu rẹ, ronu ṣeto awọn ẹgbẹ ipolowo. Awọn ẹgbẹ ipolongo jẹ awọn ẹgbẹ ti awọn koko-ọrọ, ọrọ ipolowo, ati awọn oju-iwe ibalẹ ti o jẹ pato si onakan ati awọn olugbo rẹ. Google ṣe akiyesi pataki si awọn ẹgbẹ ipolowo nigbati o pinnu ibiti o ti gbe awọn ipolowo rẹ. O tun le yan lati orisirisi awọn ede, eyi ti o tumọ si pe iwọ yoo ni anfani lati fojusi awọn onibara ti o ni agbara ni ayika agbaye.

Lakoko ti akiyesi kii yoo dín ibi-afẹde ipolongo rẹ, o le ṣàdánwò pẹlu o yatọ si àwárí mu ni ipolongo awọn ẹgbẹ. Fun apere, ti o ba ti o ba ara kan keke itaja, o le ro yiyan mejeeji genders ati awọn ẹya ijora jepe ti “gigun kẹkẹ alara” fun ẹgbẹ ipolongo rẹ. O tun le fẹ lati ṣe idanwo boya awọn olugbo ibi-afẹde rẹ nifẹ ninu aṣọ ti nṣiṣe lọwọ, ati pe ti wọn ba jẹ, o le yọ wọn kuro ninu ẹgbẹ ipolowo.

Ni afikun si ifọkansi ẹgbẹ ipolowo, o tun le ṣatunṣe rẹ idu nipa ipo. O le gbe awọn akojọ-geori wọle lati Wa bi ikanni kan. Lati ṣatunkọ awọn ọrọ-ọrọ pupọ ni ipolongo kan, o le lo aṣayan atunṣe olopobobo. Ti o ko ba ni isuna ojoojumọ, o tun le ṣatunkọ awọn koko-ọrọ pupọ ni ọna kan. Jọwọ ranti lati ranti pe ẹya yii wa fun awọn ipolongo nikan laisi isuna ojoojumọ.

Ọna ti o dara julọ lati ṣe idanwo ẹda ipolowo ni lati bẹrẹ pẹlu awọn ayipada nla. Maṣe bẹrẹ nipasẹ idanwo koko-ọrọ kan ni ẹgbẹ ipolowo kan. O nilo lati ṣe idanwo o kere ju mẹta si mẹrin awọn iyatọ adaakọ ipolowo oriṣiriṣi lati wa iru eyi ti o ṣiṣẹ dara julọ fun awọn olugbo rẹ. Eyi yoo fi akoko ati owo pamọ fun ọ ni igba pipẹ. Yoo tun ṣe iranlọwọ fun ọ lati pinnu USP ti o munadoko julọ ati pe si iṣẹ. Eyi jẹ apakan bọtini ti ilana PPC.

Nigbati o ba ṣẹda awọn ẹgbẹ ipolowo, ranti pe awọn koko-ọrọ laarin ẹgbẹ ipolowo le ni itumọ kanna. Yiyan awọn koko-ọrọ laarin ẹgbẹ ipolowo yoo pinnu boya ipolowo ti han tabi rara. Oriire, Google AdWords nlo eto awọn ayanfẹ nigbati o ba de yiyan iru awọn koko-ọrọ lati titaja. Lati ṣe iranlọwọ fun ọ lati mu awọn ẹgbẹ ipolowo rẹ pọ si, eyi ni iwe-ipamọ lati Google ti o ṣe alaye bi o ṣe le lo iru ati awọn koko-ọrọ ti o bori ni awọn iroyin Google Ad. Laibikita ọna ti o dabi, Koko-ọrọ kan nikan le ṣe okunfa ipolowo lati akọọlẹ rẹ.

Iye owo fun titẹ

Boya o jẹ ọmọ tuntun tabi oniwosan akoko, iwọ yoo fẹ lati mọ kini lati reti lati Owo fun Tẹ fun Adwords. Iwọ yoo rii pe awọn idiyele le wa nibikibi lati $1 si $4 da lori awọn ile ise, ati awọn apapọ iye owo fun tẹ ni ojo melo laarin $1 ati $2. Lakoko ti eyi le dabi iye nla, o ṣe akiyesi pe CPC giga kan ko ni dandan tumọ si ROI kekere kan. Irohin ti o dara ni pe awọn ọna wa lati mu CPC rẹ dara si ati tọju awọn idiyele ni ayẹwo.

Lati ni imọran gbogbogbo ti iye ti tẹ kọọkan yoo jẹ idiyele, a le ṣe afiwe awọn oṣuwọn CPC lati awọn orilẹ-ede oriṣiriṣi. Fun apere, ni Orilẹ Amẹrika, Awọn oṣuwọn CPC fun Awọn ipolowo Facebook jẹ nipa $1.1 fun tẹ, nigba ti awon ni Japan ati Canada san soke si $1.6 fun tẹ. Ni Indonesia, Brazil, ati Spain, CPC fun Awọn ipolowo Facebook jẹ $0.19 fun tẹ. Awọn idiyele wọnyi kere ju apapọ orilẹ-ede lọ.

Ipolowo ipolowo aṣeyọri yoo rii daju pe o pọju ROI fun iye owo ti o kere julọ ti o lo. Idiyele kekere kii yoo yipada, ati ipese giga kan kii yoo ṣaja tita. Iye owo fun titẹ fun ipolongo le yatọ lati ọjọ de ọjọ, da lori idije fun pato koko. Ni ọpọlọpọ igba, Awọn olupolowo sanwo nikan to lati ya nipasẹ awọn ẹnu-ọna Ipo Ipolowo ati lu Ipo ipolowo ti oludije ni isalẹ wọn.

O le mu ROI ti awọn ikanni tita rẹ dara si, pẹlu Iye owo fun tẹ fun Adwords. Ṣe idoko-owo sinu awọn ikanni titaja iwọn bi imeeli, awujo media, ati retargeting ìpolówó. Nṣiṣẹ pẹlu Onibara Akomora iye owo (CAC) ṣe iranlọwọ fun ọ lati ṣakoso isuna rẹ, mu owo rẹ dara, ati igbelaruge ROI rẹ. Iwọnyi jẹ awọn ọna mẹta ti o wọpọ julọ lati mu ilọsiwaju idiyele fun titẹ fun Adwords. Ọna ti o dara lati bẹrẹ ni lati lo awọn irinṣẹ wọnyi ki o wo ohun ti wọn le ṣe fun ọ.

Ọna ti o dara lati dinku idiyele rẹ fun titẹ fun Adwords ni lati rii daju pe Dimegilio didara rẹ ga to lati dije pẹlu olufowosi ti o ga julọ. O le fi owo to lemeji ni idiyele ti olupolowo atẹle, ṣugbọn o yẹ ki o ranti pe Google yoo pe iye owo ti o san gẹgẹbi iye owo gangan fun titẹ. O tun ṣe pataki lati tọju ni lokan pe ọpọlọpọ awọn okunfa lo wa ti o le ni agba idiyele ti titẹ lori awọn ipolowo rẹ, pẹlu Dimegilio didara ti oju opo wẹẹbu rẹ.

Oye oludije

Nigbati o ba n gbiyanju lati ṣẹda ipolongo ipolowo aṣeyọri, oye ifigagbaga jẹ pataki. Eyi ṣe pataki nigbati o ba de wiwa ibi ti awọn oludije rẹ wa, ati ohun ti wọn nṣe. Ohun elo itetisi idije bii Ahrefs le fun ọ ni alaye nipa awọn oludije rẹ’ Organic ijabọ, iṣẹ akoonu, ati siwaju sii. Ahrefs jẹ apakan ti agbegbe itetisi ifigagbaga SEO, ati pe o ṣe iranlọwọ fun ọ lati ṣe idanimọ awọn oludije rẹ’ koko.

Ọkan ninu awọn imọ-ẹrọ oye ifigagbaga ti o dara julọ ni agbọye awọn metiriki ti awọn oludije rẹ. Nitoripe data yatọ lati iṣowo si iṣowo, o ṣe pataki lati lo awọn KPI tirẹ nigbati o ṣe itupalẹ awọn oludije rẹ. Nipa ifiwera awọn oludije rẹ’ ijabọ sisan, o le ṣe idanimọ awọn agbegbe ti aye ti o le ti padanu bibẹẹkọ. Eyi ni diẹ ninu awọn imọran fun oye ifigagbaga ti o munadoko fun Adwords:

Ṣe akiyesi awọn oludije rẹ’ ibalẹ ojúewé. O le gba awọn imọran nla lati ikẹkọ awọn oludije rẹ’ ibalẹ ojúewé. Anfaani miiran ti oye ifigagbaga ni gbigbe lori oke ti awọn ipese ati awọn ọgbọn tuntun lati ọdọ awọn oludije rẹ. O tun le forukọsilẹ fun awọn titaniji oludije lati duro lori ohun ti awọn oludije rẹ n ṣe. O tun le ṣayẹwo akoonu oludije lori awọn nẹtiwọọki awujọ lati rii bi o ṣe ṣe afiwe pẹlu tirẹ. O le wa ọja tabi iṣẹ kan ti yoo rawọ si onakan ti awọn eniyan ti o n gbiyanju lati fojusi.

Loye awọn oludije rẹ’ irora ojuami. Nipa itupalẹ awọn oludije rẹ’ ẹbọ, o le pinnu iru awọn ipese ti o nifẹ si awọn olugbo ibi-afẹde rẹ. O tun le ni oye lori awọn ero ati awọn iṣẹ idiyele wọn. Awọn irinṣẹ itetisi ifigagbaga tọpa awọn oye titaja alaye. Lẹhinna, o le pinnu bi o ṣe le dahun si awọn wọnyi. Ọpa oye ifigagbaga kan yoo sọ fun ọ boya awọn oludije rẹ ti ṣe imuse iru ilana kan tabi rara. Eyi le ṣe iranlọwọ fun ọ lati ni eti lori awọn oludije rẹ ati igbelaruge owo-wiwọle rẹ.

O le ti gbọ ti awọn koko-ọrọ ati awọn idu, ṣugbọn o le ma mọ bi o ṣe le ṣe eto akọọlẹ rẹ daradara lati mu imunadoko ti awọn dọla ipolowo rẹ pọ si. Akojọ si isalẹ wa ni awọn imọran fun bi o ṣe le ṣeto akọọlẹ rẹ. Ni kete ti o ba ni imọran bi o ṣe le ṣeto akọọlẹ rẹ, o le bẹrẹ loni. O tun le ṣayẹwo itọsọna alaye wa lori bi o ṣe le yan awọn koko-ọrọ to tọ. Yiyan awọn koko-ọrọ to tọ jẹ pataki si jijẹ awọn iyipada ati awọn tita rẹ.

Awọn ọrọ-ọrọ

Lakoko ti o yan awọn koko-ọrọ fun Adwords, Ranti pe kii ṣe gbogbo awọn koko-ọrọ ni a ṣẹda dogba. Nigba ti diẹ ninu dabi mogbonwa ni akọkọ, wọn le jẹ alaileko. Fun apere, ti o ba ti ẹnikan orisi “wifi ọrọigbaniwọle” sinu Google, boya wọn ko wa ọrọ igbaniwọle fun WiFi ile tiwọn. Ni omiiran, wọn le wa ọrọ igbaniwọle wifi ọrẹ kan. Ipolowo lori ọrọ kan gẹgẹbi ọrọ igbaniwọle wifi yoo jẹ asan fun ọ, nitori pe eniyan ko ṣeese lati wa iru alaye bẹẹ.

O ṣe pataki lati mọ pe awọn koko-ọrọ yipada ni akoko pupọ, nitorinaa o nilo lati tọju pẹlu awọn aṣa tuntun ni ibi-afẹde koko. Ni afikun si idaako ipolowo, Ifojusi koko nilo lati ni imudojuiwọn nigbagbogbo, bi awọn ọja ibi-afẹde ati awọn aṣa olugbo ṣe yipada. Fun apere, awọn onijaja n lo ede adayeba diẹ sii ninu awọn ipolowo wọn, ati awọn iye owo ti wa ni nigbagbogbo dagbasi. Lati le wa ifigagbaga ati ibaramu, o nilo lati lo awọn koko-ọrọ tuntun ti yoo mu awọn ijabọ diẹ sii si oju opo wẹẹbu rẹ.

Ọna pataki kan lati yago fun sisọnu owo lori ijabọ didara-kekere ni lati ṣẹda awọn atokọ ti awọn koko-ọrọ odi. Eyi yoo ran ọ lọwọ lati yago fun sisọnu owo lori awọn ọrọ wiwa ti ko ṣe pataki, ati ki o mu rẹ tẹ-nipasẹ-oṣuwọn. Lakoko wiwa awọn koko-ọrọ ti o ni agbara jẹ irọrun rọrun, lilo awọn odi le jẹ ipenija. Lati lo awọn koko-ọrọ odi daradara, o nilo lati ni oye kini awọn koko-ọrọ odi jẹ ati bi o ṣe le ṣe idanimọ wọn. Awọn ọna pupọ lo wa lati wa awọn koko-ọrọ iyipada giga ati rii daju pe wọn ṣe pataki si oju opo wẹẹbu rẹ.

Da lori iru oju opo wẹẹbu rẹ, o le nilo lati yan diẹ ẹ sii ju ọkan koko fun wiwa. Lati ni anfani pupọ julọ ti awọn koko-ọrọ Adwords, yan awọn ti o gbooro ati pe o le gba awọn olugbo ti o gbooro. Ranti pe o fẹ lati duro ni oke ti ọkan ti awọn olugbo rẹ, ati ki o ko nikan ti o. Iwọ yoo nilo lati mọ kini awọn eniyan n wa ṣaaju ki o to le yan ilana Koko to dara kan. Iyẹn ni ibi ti iwadii koko-ọrọ wa.

O le wa awọn koko-ọrọ tuntun nipa lilo irinṣẹ koko-ọrọ Google tabi nipasẹ ijabọ ibeere wiwa atupale ọga wẹẹbu ti o sopọ mọ akọọlẹ Adwords rẹ. Bo se wu ko ri, rii daju pe awọn koko-ọrọ rẹ jẹ pataki si akoonu ti oju opo wẹẹbu rẹ. Ti o ba n fojusi awọn wiwa alaye, o yẹ ki o lo awọn koko-ọrọ ibaramu-ọrọ-ọrọ ati baramu gbolohun naa si akoonu ti oju opo wẹẹbu rẹ. Fun apere, oju opo wẹẹbu ti n ta bata le fojusi awọn alejo ti n wa alaye lori “bi o ṣe le” – mejeeji ti awọn ti o ti wa ni gíga ìfọkànsí.

Kalokalo

Ninu Adwords, o le ṣagbe fun ijabọ rẹ ni awọn ọna pupọ. Ọna ti o wọpọ julọ jẹ iye owo-fun-tẹ, nibi ti o ti sanwo nikan fun titẹ kọọkan ti ipolowo rẹ gba. Sibẹsibẹ, o tun le lo iye owo-fun-mille ase, eyiti o jẹ idiyele ti o dinku ṣugbọn ngbanilaaye lati sanwo fun ẹgbẹẹgbẹrun awọn iwunilori lori ipolowo rẹ. Awọn atẹle jẹ diẹ ninu awọn imọran fun ase lori Adwords:

O le ṣe iwadii awọn ipolongo AdWords ti o kọja ati awọn koko-ọrọ lati pinnu iru awọn iduwo ni o munadoko julọ. O tun le lo data oludije lati pinnu daradara kini awọn koko-ọrọ ati awọn ipolowo lati paṣẹ. Gbogbo awọn data wọnyi jẹ pataki nigbati o ba n ṣajọpọ awọn idu. Wọn yoo ran ọ lọwọ lati mọ iye iṣẹ ti o nilo lati fi sii. Sibẹsibẹ, o dara julọ lati wa iranlọwọ ọjọgbọn lati ibẹrẹ. Ile-ibẹwẹ to dara yoo ni anfani lati dari ọ nipasẹ gbogbo ilana naa, lati ṣeto eto isuna lati ṣatunṣe isuna ojoojumọ.

Akoko, ye rẹ afojusun oja. Kini awọn olugbo rẹ fẹ lati ka? Kini wọn nilo? Beere awọn eniyan ti o faramọ ọja rẹ ki o lo ede wọn lati ṣe apẹrẹ ipolowo rẹ lati baamu awọn iwulo wọn. Ni afikun si mọ ọja ibi-afẹde rẹ, ro miiran ifosiwewe bi awọn idije, isuna, ati oja afojusun. Nipa ṣiṣe eyi, iwọ yoo ni anfani lati pinnu iye ti awọn ipolowo rẹ yẹ ki o jẹ. Ti o ba ni a lopin isuna, o dara julọ lati dojukọ awọn orilẹ-ede ti o din owo, niwọn igba ti awọn orilẹ-ede wọnyi jẹ igbagbogbo lati dahun daadaa si ipolowo rẹ ju awọn ti o jẹ owo pupọ lọ.

Ni kete ti o ni awọn ọtun nwon.Mirza ni ibi, o le lo Adwords lati mu hihan iṣowo rẹ pọ si. O le fojusi awọn onibara agbegbe bi daradara, eyiti o tumọ si pe o le tọpa ihuwasi olumulo ati ilọsiwaju Dimegilio didara iṣowo rẹ. Ni afikun si jijẹ ijabọ, o le dinku iye owo-fun-tẹ nipasẹ imudarasi didara awọn ipolowo rẹ. Ti o ba ni olugbo ti agbegbe, aifọwọyi lori SEO yoo ran ọ lọwọ lati yago fun eyikeyi awọn ipalara.

Dimegilio didara

Awọn ifosiwewe akọkọ mẹta wa ti o ni agba Dimegilio didara rẹ lori Adwords. Wọn jẹ ipo ipolowo, iye owo, ati aseyori ipolongo. Eyi ni apẹẹrẹ ti bii ọkọọkan ṣe ni ipa lori ekeji. Ni apẹẹrẹ ni isalẹ, ti o ba ti meji burandi ni aami ìpolówó, Dimegilio didara ti o ga julọ ti ọkan gba yoo han ni ipo #1. Ti o ba ti awọn miiran brand ti wa ni akojọ si ni ipo #2, yoo na diẹ sii lati gba aaye oke. Lati le mu Iwọn Didara rẹ pọ si, o gbọdọ rii daju pe ipolowo rẹ pade awọn ibeere wọnyi.

Apakan akọkọ lati ronu nigbati o n gbiyanju lati mu ilọsiwaju Didara Didara rẹ jẹ oju-iwe ibalẹ rẹ. Ti o ba lo koko bi awọn aaye buluu, o nilo lati ṣẹda oju-iwe kan ti o ṣe afihan ọrọ naa. Lẹhinna, oju-iwe ibalẹ rẹ gbọdọ ni awọn ọrọ naa “blue awọn aaye.” Ẹgbẹ ipolowo yoo lẹhinna pẹlu ọna asopọ si oju-iwe ibalẹ kan ti o ṣe ẹya Koko-ọrọ kanna gangan. Oju-iwe ibalẹ yẹ ki o jẹ aaye nla lati gba alaye diẹ sii nipa awọn aaye buluu.

Awọn keji ifosiwewe ni rẹ CPC idu. Dimegilio didara rẹ yoo ṣe iranlọwọ lati pinnu iru awọn ipolowo ti o tẹ lori. Awọn Dimegilio Didara Giga tumọ si pe awọn ipolowo rẹ yoo gba akiyesi nipasẹ awọn oluwadi. O tun jẹ ipin ipinnu ipo ipolowo rẹ ni titaja ati pe o le ṣe iranlọwọ fun ọ lati yọ awọn onifowole giga ti o ni owo diẹ sii ju akoko lọ.. O le mu Iwọn Didara rẹ pọ si nipa ṣiṣe awọn ipolowo rẹ ni ibamu si awọn ofin ti wọn fojusi.

Ohun kẹta ni Iwọn Didara Adwords jẹ CTR rẹ. Iwọn yii yoo gba ọ laaye lati ṣe idanwo ibaramu ti awọn ipolowo rẹ si awọn olugbo rẹ. O tun ṣe iranlọwọ lati pinnu CPC ti awọn ipolowo rẹ. Awọn CTR ti o ga julọ tumọ si ROI ti o ga julọ. Ni ipari, oju-iwe ibalẹ rẹ yẹ ki o jẹ pataki si awọn koko-ọrọ ti o wa ninu awọn ipolowo rẹ. Ti oju-iwe ibalẹ rẹ ko ba ṣe pataki si awọn olugbo rẹ, Awọn ipolowo rẹ yoo gba CPC kekere kan.

Ipinnu ikẹhin ti o kan Iwọn Didara rẹ jẹ awọn koko-ọrọ rẹ ati Ipolowo rẹ. Awọn koko-ọrọ ati awọn ipolowo ti ko ṣe pataki si awọn olugbo rẹ kii yoo gba Dimegilio didara to gaju. Ni afikun si awọn koko ati CPC, Dimegilio didara rẹ yoo tun ni agba lori idiyele ti Awọn ipolowo rẹ. Awọn ipolowo didara-giga nigbagbogbo ṣee ṣe diẹ sii lati yipada ki o jẹ ki o dinku CPC. Ṣugbọn bawo ni o ṣe ṣe alekun Iwọn Didara rẹ? Akojọ si isalẹ wa ni diẹ ninu awọn ilana fun imudarasi Iwọn Didara rẹ lori Adwords.

Iye owo

Lati le ni imọran deede ti idiyele ti ipolongo Adwords rẹ, o gbọdọ kọkọ ni oye imọran ti CPC (iye owo-fun-tẹ). Lakoko ti CPC jẹ bulọọki ile ti o dara julọ fun oye awọn idiyele Adwords, ko to. O tun gbọdọ ṣe akiyesi idiyele ṣiṣe alabapin si eto sọfitiwia Adwords kan. Fun apere, WordStream nfunni ni ṣiṣe alabapin fun oṣu mẹfa, 12-osu, ati asansilẹ lododun eto. Rii daju pe o loye awọn ofin ti awọn adehun wọnyi ṣaaju ki o to fowo si.

Ni awọn ọdun aipẹ, iye owo Adwords ti pọ si mẹta si marun-agbo fun diẹ ninu awọn inaro. Iye idiyele naa ti ga laibikita ibeere lati awọn oṣere aisinipo ati awọn ibẹrẹ owo-fifọ. Google ṣe afihan idiyele ti nyara ti Adwords si idije ti o pọ si ni ọja naa, pẹlu awọn iṣowo diẹ sii ju igbagbogbo lo oju opo wẹẹbu lati ta awọn ọja wọn. Iye owo Adwords jẹ igba diẹ sii ju 50% ti idiyele ọja naa, sugbon o ti Elo kekere ni diẹ ninu awọn inaro.

Pelu jije gbowolori, AdWords jẹ irinṣẹ ipolowo ti o munadoko. Pẹlu iranlọwọ ti AdWords, o le de ọdọ awọn miliọnu awọn olumulo alailẹgbẹ ati ṣe ipilẹṣẹ ipadabọ pataki lori idoko-owo rẹ. O le paapaa tọpinpin awọn abajade ti ipolongo rẹ ki o pinnu iru awọn koko-ọrọ ti n ṣe agbejade ijabọ julọ. Fun idi eyi, Eto yii jẹ ojutu pipe fun ọpọlọpọ awọn iṣowo kekere. Yoo ṣe iranlọwọ fun ọ lati gba oṣuwọn iyipada ti o ga ju ti tẹlẹ lọ.

Nigbati o ba ṣeto eto isuna AdWords kan, rii daju pe o pin ipin kan ti isuna ipolowo gbogbogbo rẹ fun ipolongo kọọkan. O yẹ ki o ṣe ifọkansi fun isuna ojoojumọ ti PS200. O le jẹ ti o ga tabi isalẹ, da lori onakan ti iṣowo rẹ ati iye ijabọ ti o nireti lati ṣe ipilẹṣẹ fun oṣu kan. Pin isuna oṣooṣu nipasẹ 30 lati gba rẹ ojoojumọ isuna. Ti o ko ba mọ bi o ṣe le ṣeto isuna to dara fun ipolongo AdWords rẹ, o le ma fi isuna ipolowo rẹ ṣòfo. Ranti, isunawo jẹ apakan pataki ti kikọ ẹkọ bi o ṣe le ṣaṣeyọri pẹlu Adwords.

Boya o nlo Adwords lati gba awọn itọsọna diẹ sii tabi awọn tita diẹ sii, iwọ yoo ni lati pinnu iye ti o fẹ lati na lori titẹ kọọkan. AdWords n ṣe agbejade awọn alabara tuntun, ati pe o nilo lati mọ iye ti ọkọọkan wọn jẹ iye, mejeeji ni ibaraẹnisọrọ akọkọ ati lori igbesi aye. Fun apere, ọkan ninu awọn alabara mi lo Adwords lati mu awọn ere wọn pọ si. Fun idi eyi, ipolongo aṣeyọri le ṣafipamọ awọn ẹgbẹẹgbẹrun dọla rẹ ni inawo ipolowo isọnu.