Tag: Google ibẹwẹ

You can make use of Google Adwords to advertise your website. The process is very simple: you need to create an account, choose a few relevant keywords, and begin bidding on them. Here’s how to optimize your click-through rate and start advertising your website! Hopefully this article will help you get started with Adwords. If not, you can learn more about the basics of advertising on Google in this article. Until next time, happy bidding!

Advertising on Google

You can advertise on Google’s Adwords system by bidding on keywords relevant to your business. Your ad will appear when potential customers search Google for the keywords you wish to target. Google will decide which ads appear on its search results page, and the higher your bid, the higher your ad will be placed. The key is to catch potential customers’ eyes and convince them to click on your ad. Listed below are tips to make your ad more effective.

Advertisements on Google can be very effective if your product or service is relevant to the customers’ aini. This type of advertising can be highly targeted to your audience by location, age, and keywords. Google also offers targeted ads depending on time of day. Most businesses use their ads only during the weekdays, from 8 AM si 5 PM. They do not run ads on weekends, but during the weekdays, you can target your ad to potential customers based on when they are online.

Nigba lilo Google Adwords, there are two basic types of ads. The first type is Search, which shows your ad whenever someone searches for your product or service. Display ads are generally less expensive, but they are not as query-oriented as search ads. Keywords are the search terms that people type into Google to find a product or service. Ni ọpọlọpọ igba, Google will allow you to use up to fifteen keywords, but you can always increase the number later.

For a small business, pay-per-click advertising can be an excellent solution. Because you only have to pay for each click, pay-per-click advertising can be expensive, but smart advertisers build their campaigns to attract qualified traffic to their website. This will ultimately increase their sales. And if your business is just starting out, this method is worth checking out. But remember that the odds are not in your favor when it comes to organic search optimization (SEO).

Kalokalo lori koko

When you start bidding on keywords in Adwords, you must pay attention to your CTR (tẹ nipasẹ oṣuwọn) report. This report will help you assess new ideas and adjust your bid accordingly. Ni afikun, you need to monitor your strategy constantly. Search advertising is rapidly changing, and you need to keep up with the latest trends. Read more about this topic, or hire a professional to handle your campaigns. Here are some tips to maximize your budget.

Akoko, determine the budget you’re comfortable spending on your ads. Remember that most people don’t look past the first few results in a Google search, so it’s imperative to appear at the top of the SERPs. The amount you bid on each keyword will determine how much you spend overall and how well you’ll appear on page one. Fun kọọkan Koko, Google enters it into an auction with the highest bidder.

You can also use negative keywords to limit your bids on irrelevant searches. Negative keywords are part of negative targeting and can prevent you from bidding on keywords that aren’t relevant to your business. Ni ọna yi, your ads will only appear in search queries that include negative keywords. The more negative a keyword is, the lower your bid will be. You can even select negative keywords in your ad group to eliminate them from your campaign.

When you’re bidding on keywords, consider your quality score. Google looks at three factors when evaluating ad content and relevance. A high quality score is a sign of a website’s relevance. Your content is also more likely to generate valuable traffic, so consider adjusting your bid accordingly. After your ads are live, you’ll acquire data about the performance of your campaign and adjust your bid accordingly.

Creating ads

There are several things to keep in mind when you’re creating ads in Adwords. For one thing, you must know the structure of the platform, and use SEO tools such as Keyword Planner and Google’s enaka to find relevant keywords. Lẹhinna, write your ad content and optimize the ad to get the highest click through rate. Lẹhinna, publish it on Google’s website to get the maximum number of views and clickthroughs.

Once your ad is created, you should check it for grammar and spelling errors. Google displays your ads alternatively, so it’s important to see which one is performing best. Once you have the winner, challenge it to improve it. If you’re having trouble writing your ad, you can also look at what your competitors are doing. Remember that you’re not expected to invent the wheel – there’s no need to write an ad if you can find something already out there that works!

When creating ads for Adwords, it is important to keep in mind that each ad will get lost in the sea of content. The chance of picking up each position is extremely slim. Nitorina, it’s important to know the end goals of your clients before creating your ads. Fun apere, if your business specializes in acne medication, you would want to target users who search for acne medicine. Using these end goals will help your ads stand out from the competition.

Optimizing click-through rate

Optimising click-through rate is critical to increasing your return on ad spend. Click-through rates are often influenced by ad rank, which refers to ad’s position on the paid search results. Iye ti o ga julọ ti CTR, ti o dara ju, since it is a direct reflection of the quality of your ads. Ni Gbogbogbo, improving CTR can boost conversions and sales in the fastest time possible. Ni ibere, check your ad rank against those of your industry competitors.

To increase your CTR, identify the keywords your target audience uses to find your website. Google Analytics and Search Console are excellent tools for this. Make sure your keywords are in the ad’s url, which helps visitors decide where to click. Using compelling ad copy is also essential. Know your audience’s preferences and use this information to create ad copy that will entice them to take action.

Once you have established your target audience, try segmenting your ad campaigns. This will allow you to better target your advertising efforts and increase CTR. A feature available on Google’s website called “Users Also Ask For” can help you target a specific audience by providing them with relevant suggestions. Click-through rates are also used to measure the effectiveness of your digital marketing campaign. A low CTR could be an indicator of a problem with the ad campaign, or it could be that your ads are not showing up when relevant consumers search.

If your search-based ad fails to attract a high CTR, you’ve missed a huge opportunity. It’s time to take the next step. Take the extra mile to improve your CTR and quality score. Try using persuasion with visual assets to increase your click-through rate. Using techniques like inoculation, you can convince your audience to see a light at the end of the tunnel. The end goal of persuasion is to guide them toward a resolution or call to action.

Atunṣe

Retargeting with Adwords is a powerful tool to reach new customers. Google has strict rules about collecting personal information from its users, including phone numbers, adirẹsi imeeli, and credit card numbers. Remarketing campaigns can be conducted on Google’s homepage, mobile apps, and social media. Google’s retargeting tool can help businesses reach potential customers via multiple platforms. The best way to get started is to review the following strategies.

Retargeting with Adwords can be used to target specific customers who visited a specific page in your website. You can create a general ad that encourages prospective customers to browse through your site, or you can create a retargeting ad that displays ads to people who visited your site before. The goal is to capture the attention of people who’ve visited your site at some point in time, even if they didn’t purchase anything.

Retargeting with Adwords can target specific visitors by creating a custom audience that matches the demographics of a particular website visitor. The audience that you create will only see ads that are relevant to that person’s interests and demographics. In order to achieve the best results, you should segment your website visitors into different groups, using demographics to target your remarketing efforts. If you’re new to the world of advertising, start with Google Adwords.

Retargeting with Adwords works by placing a small piece of code on your website. This code, also known as a pixel, will remain undetectable by site visitors. It then uses anonymous browser cookies to follow your audience around the web. This code will inform Google Ads when to show the ads to people who have visited your site. It’s an extremely effective way to reach potential customers. This method is fast and affordable, and can yield huge results.

Before you start advertising on Google, you should know what you are getting yourself into. Here are a few things to keep in mind: Match types, Awọn ikun didara, Awọn idiyele, and Retargeting. Once you understand these things, you will be able to plan a more efficient Adwords campaign. And once you’ve mastered all of this, you’re ready to begin! Sibẹsibẹ, before you do that, you should do some research on your keywords.

Awọn idiyele

There are many factors that determine how much money you should spend on Adwords. Fun apere, what is the average cost per click? The cost of goods sold (COGS) includes production and ad spend. You’ll have to determine how much money you spent on advertising in order to get a return on your investment. Then you can compare those costs to your revenue from AdWords campaigns and determine which keywords are the most profitable.

Awọn iye owo fun tẹ (CPC) varies greatly based on keywords and industry. Typical CPCs are around $2.32 lori nẹtiwọọki wiwa ati $0.58 lori nẹtiwọki àpapọ. Fun alaye siwaju sii, see this AdWords metrics article. One way to reduce your CPC is to target keywords with a high Quality Score. High Quality Score keywords earn better placement on the page, saving you money and ensuring that your ads appear on the right pages.

You can adjust your bid for a specific keyword if you know which ones work best. Lọna miiran, you can decrease your bid on the keywords that don’t produce results. Keep in mind that some keywords cost more than others, and you should constantly monitor and adjust your bids accordingly. As a business owner, you should be aware of changes in Adwords pricing and be ready to adapt accordingly. Once you learn which keywords work well for your website, you can maximize your revenue and cut your CPCs to get the best ROI.

A CPC campaign is the most commonly used method. It’s the most common method and costs less than a hundred cents per click. Sibẹsibẹ, the cost for each click is different from the cost of impressions. If you want to know the cost of your advertising campaign, you can utilize a keyword planner to get an estimate of your cost per click. Ni ọna yi, you’ll know exactly how much you’ll pay for each click and how many impressions you’re getting.

Match types

If you want to increase the number of conversions and spend less money on your ads, you should break out your keywords into different match types. Ninu Adwords, this is done by segmenting ads according to the match types. By choosing the right match types, you will be able to reach your target audience and avoid wasting money on irrelevant clicks. For this purpose, you should use a free keyword tool to determine your target audience and then segment your ads accordingly.

Exact Match is the most targeted of all keyword matches, and requires the keyword phrase to be exact. Sibẹsibẹ, you can add additional terms to your query if necessary. Exact Match is the best choice for advertisers who want to drive conversions by showing only ads that are relevant to the keywords they’re targeting. Exact match also has a higher click-through rate. Sibẹsibẹ, it is important to understand that using exact matches may not be the best choice for every business.

If you want to target certain words, then you can use broad-modified keywords. These are straightforward to use and tell Google to show your ads for certain words or phrases. The keywords can be in any order. You can enter these terms using the plus symbol (+) before each keyword. The broad-modified keyword format can be used for phrases as well. Full Media specializes in AdWords PPC campaigns for small and medium-sized companies.

Broad and exact match are the most popular match types, but there are also close variants. Broad match type includes all possible misspellings of the keyword while exact type allows you to target broader related searches. You can also exclude close variants by adding negative keywords. Sibẹsibẹ, this is not a good practice as it can reduce the number of clicks. The broad match type is the best choice for advertisers who want to target specific terms.

Atunṣe

Retargeting is a form of online advertising that allows marketers to show targeted ads to past visitors of a website. The remarketing technique works by dropping a tracking code on a web page and enabling the ads to be shown to a past visitor. The results of this type of remarketing are significant. It has been shown to increase sales by up to 70% when people who have visited a website without purchasing anything make a purchase through a remarketing campaign.

If your website is not optimized for retargeting, you may not be able to see any results. If your remarketing campaign is not working, you may need to take the advice of a Google Adwords management company. They will help you set up the retargeting campaign correctly. The right settings will make a big difference in performance. Once you have the right settings, you can use retargeting to target consumers across all different social networks.

In order to set up retargeting ads, you must first set up Google Analytics. The retargeting code will track cookies, which are small files automatically stored on a user’s browser. Google Ads will be alerted to display advertisements to a specific site visitor based on their previous browsing history. Retargeting with Adwords can be a great way to improve your online marketing strategy.

Retargeting with Adwords can be effective for social media channels, particularly Facebook. It can also be an effective way to build a Twitter following. Ranti, lori 75% of users on Twitter are on mobile devices. Your ads should be mobile-friendly to maximize your chances of capturing your audience’s attention. Retargeting with Adwords can help you convert these users into customers. Nitorina, start retargeting with Adwords to boost your revenue.

Awọn ikun didara

There are many ways to improve your Quality Score in Google Adwords. While there is no one magic solution, there are many ways to improve your score. The first step is to log in to your account and navigate to the keyword display panel. Once there, you can see the quality scores for your active ad groups. Lẹhinna, you can start making changes to improve your score. After a few weeks, you should notice a significant difference.

The Quality Score for your ad is calculated by taking into consideration three factors: relevance, ad creative, ati iriri oju-iwe ibalẹ. Even when using the same keywords, Quality Scores will vary between ad groups. Fun apere, if you own a bounce house rental business, you might use the keyword “jumper castles” to target potential customers who search for bounce houses. That will improve your Quality Score if your ads are relevant and appealing to users of all devices.

You should also know that the Quality Score for a specific ad group depends on the quality of the keyword. This factor can influence your cost per click (CPC) ki o si tẹ-nipasẹ oṣuwọn (CTR). Google Ads also factors in the quality of the ad group. Nitorinaa, if a keyword group has a high Quality Score, it will likely rank well on Google search results. If you’re planning to run an ad campaign for a particular keyword, it will have a better Quality Score than if you simply use a generic term.

When analyzing your ad campaign, pay close attention to CTR. A high CTR is a good sign. Ads with higher CTR will receive more clicks, thus increasing your CPC. Sibẹsibẹ, keep in mind that CTR will be affected by other factors such as geographical location. Ni afikun, you need to make sure that your keywords match your ad copy and landing page. Increasing your CTR can help your Quality Score, but it will also increase your cost-per-click (CPC).

Iwadi koko

Keyword research is the process of identifying the right keywords for your website or advertisement campaign. There are many ways to perform keyword research. The main goal is to take an idea and identify keywords that have the potential to generate traffic. Keywords are ranked by value and chance to earn traffic. Keyword research helps you create the right content and advertising strategy to attract potential customers. To begin, use Google’s keyword tool to discover which keywords are popular.

While it can take time and effort, keyword research is crucial to your AdWords campaign success. Laisi to dara Koko iwadi, your campaign can fail or cost you sales. Listed below are some tips to get you started:

Use Google Keyword Planner. This tool shows you search volume by month. Fun apẹẹrẹ, if you want to attract traffic during the summer, you should target keywords that are highly searched in this season. Bakannaa, consider limiting your search to a particular time period, such as between May and August. Once you know which keywords are profitable, you can use the AdWords tool to find related keywords. This tool will generate hundreds of related keywords based on your keyword constraints.

When choosing keywords, determine your website’s goal. Do your research to determine your target audience and the search intent of your target market. You may also want to consider how your website is related to these keywords. Are there products or services that have similar terms? Do they have high search volumes? What do people search for when looking for a certain product or service? A high search volume is a good sign. If not, try finding a more niche keyword to target.

There are three ways to use Adwords for your SaaS business. These methods are called Cost per click (CPC) ipolongo, Iwadi koko, and bidding. If you want to see fast results, you must make sure you are paying for quality traffic. Using this method will ensure you pay for clicks that will actually be converted into leads. Lati bẹrẹ, you should gather as much information as possible. This article will explain the importance of Keyword research and how to maximize your bid.

Iye owo fun titẹ (CPC) ipolongo

The Cost per click or CPC is the price that advertisers pay for each time someone clicks on their ad. CPCs tend to be high in industries with high conversion rates and competitive advertisers. While there are ways to lower your CPC, there is no sure-fire way to decrease them completely. Here are some things to keep in mind when optimizing your CPCs. Akoko, consider how relevant your site is to your target market. If your website is not relevant to your targeted audience, your CPC may be too high.

Keji, understand the difference between flat rate and bid-based cost-per-click. A flat-rate CPC is easier to track than bid-based CPC. Bid-based CPCs are less expensive, but they are still less targeted. Jubẹlọ, advertisers have to consider the potential value of a click from a given source. A high CPC may not necessarily translate into a high revenue stream.

CPC invoicing also carries the risk of misuse. Users may click on ads accidentally. This can cost the advertiser a significant amount of money. Sibẹsibẹ, Google tries to limit misuse by not charging for invalid clicks. While it’s not possible to control every click, you can negotiate a lower rate. As long as you’re willing to sign a long-term contract with the publisher, you can often negotiate a lower rate.

In the world of paid advertising, the cost of marketing is a crucial factor. With the right cost per click, you can maximize your return on advertising spending. CPC ads are a powerful tool for many businesses, so understanding how much you pay per click can improve your marketing. And as long as you know what your audience is looking for, it will work for you. That’s why it’s so crucial to be aware of your CPC.

Iwadi koko

Search engine optimization (SEO) is the art of picking the right keywords and content topics to rank on SERPs. Nigbati o ba ṣe daradara, proper keyword research helps to increase organic traffic and brand awareness. Keyword research is a unique process marketers use to identify which phrases and words users are most likely to search for. Once you have the right keywords, you can prioritize your strategy and create content that targets these users. Keyword research helps to improve the ranking of your site on search engines, which in turn will drive targeted traffic.

Before beginning a campaign, keyword research is critical. By identifying profitable keywords and search intent, you can plan the best possible ad campaigns. While choosing keywords and ad groups, consider your goals and your budget. You can narrow your focus and save money by targeting only relevant keywords. Ranti, you want to make a lasting impression on people who are actively looking for your product or service. It’s best to use more than one keyword, tilẹ.

There are many ways to do keyword research. The main goal is to take an idea and identify the most potential keywords. These keywords are ranked in order of their value and potential to generate traffic. Ni kete ti o ti ṣe eyi, you can move onto the next step – writing content that provides value to visitors. You should always write as you would want to be written. Lẹhinna, your target audience is likely to have some similar questions to those you’re addressing.

While keyword research for Adwords is a crucial part of any marketing strategy, it’s also a vital aspect of a successful campaign. If your research is not done properly, you’ll end up spending too much money on PPC and missing out on sales. But it’s also crucial to keep in mind that keyword research takes time and effort. If done correctly, you’ll have an ad campaign that will be a success!

Kalokalo

There are a few tips you should keep in mind when bidding on Adwords. The first is to keep your budget at PS200 per month. Sibẹsibẹ, this amount may vary depending on your niche and the amount of website traffic you’re expecting monthly. Once you’ve determined your monthly budget, divide it by thirty to get an idea of your daily budget. Once you’ve set your daily budget, the next step is to decide how much to bid each day. Google’s bidding system works by regulating the highest and lowest bids using a maximum CPC metric. If you’re not sure about the right cost per click for your business, use the Adwords forecast tool.

While bidding on Adwords may seem like a good idea, there are some major disadvantages to competing with big companies. If you’re a small business, your advertising budget isn’t nearly as big as the one of a national company, so don’t expect to have the same budget to compete with them. Even if you can afford to bid high, your chances of gaining a return on investment (ROI) from your Adwords campaign are low.

If your competitors use your brand name in their ads, make sure you use a different ad copy. If you’re bidding on your competitor’s terms, you risk getting banned from Google. The reason is simple: your competitors may be bidding on your terms, which will result in lower quality score and cost-per-click. Ni afikun, if your competitor is bidding on your terms, you might be spending your money on a bunch of ad copy that has nothing to do with your brand name.

Dimegilio didara

The quality score in Adwords is an important factor when it comes to getting the best placement for your adverts. It is important to monitor your Quality Score and alter your ads accordingly. If you notice that your CTR is very low, then you should pause your adverts and change the keywords to something else. Your Quality Score will reflect your efforts over time, so you should do everything you can to increase it. Sibẹsibẹ, the Quality Score in Adwords is not a science. It can only be accurately assessed when you have enough traffic and data to determine what the quality score should be.

The quality score in Adwords is determined by three factors: the click-through rate, ad performance, ati aseyori ipolongo. Click-through rate is directly related to your quality score, so improving your Quality Score can improve your ad’s performance. Ads that perform poorly will waste your budget and not be relevant to your target audience. A high Quality Score is the foundation of a successful AdWords campaign.

Keyword groups can be too broad for your ad, causing it to be ignored by visitors. Use more targeted keywords for your ad campaign. A higher Quality Score will mean that your ads will receive more attention and be more relevant to the audience’s search intent. Bakannaa, consider using landing pages with pictures of older people. Testing is important, and creating several ad variations will help you to optimize your landing page experience.

To improve your quality score, you must create a good combination of keywords and ads. Keywords that don’t perform well must be directed to a quality landing page or they will be degraded. Nipa ṣiṣe eyi, you can improve your quality score and get a lower cost-per-click (CPC).

Atunṣe

You may be familiar with Google’s retargeting capabilities, but aren’t sure what exactly it is. Adwords retargeting allows you to reach users on other websites and platforms. It also allows you to set rules for who you add to your audience. By segmenting visitors to your site, you can target your remarketing efforts. The more precise you can be about who sees your ads, the more effective your retargeting will be.

There are many benefits to retargeting with Adwords, and one of the most effective is the ability to show people ads based on their previous online activity. In addition to displaying your ad based on the products they have recently looked at, Google Ads can also display ads to those who left their shopping basket or spent a significant amount of time viewing your product. Sibẹsibẹ, it is important to note that retargeting with Adwords is not for beginners. It can be a great option for businesses with small budgets.

Retargeting with Adwords can be an effective way to engage existing customers as well as find new ones. Google Adwords allows you to place Script tags on your website, ensuring that people who have visited your site before will see your ads again. Retargeting with Adwords can also be used across social media sites, such as Facebook. It can be highly effective for reaching new customers and increasing sales. Sibẹsibẹ, it is important to note that Google’s policy prohibits the use of personally identifiable information to target advertising.

Retargeting with ads is an effective way to target potential customers after they have left your site. By tracking the cookies of these visitors, your ad will display the same ad to those people who have previously visited your site. Ni ọna yi, you can make your ads specific to the products that were most recently visited. It is also important to use a pixel to create targeted ads based on the information the cookie provides Google Ads.

Ti o ba kan bẹrẹ pẹlu akọọlẹ AdWords rẹ, o ti ṣe iyalẹnu bi o ṣe le ṣeto rẹ. Awọn ọna diẹ lo wa lati ṣe eyi. Ka siwaju lati wa bi o ṣe le ṣeto akọọlẹ AdWords rẹ lati baamu awọn iwulo rẹ dara julọ. Ninu nkan yii, a yoo lọ lori CPA ase ati CPM ase. A yoo tun bo bi o ṣe le ṣeto akọọlẹ rẹ lati rii daju pe o nmu awọn anfani rẹ pọ si.

Sanwo-fun-tẹ (PPC) ipolongo

Lakoko ti ipolowo isanwo-fun-tẹ lori Adwords le dabi irọrun lori dada, awọn ifosiwewe pupọ wa lati ronu. CTR giga kan tọkasi ipolowo rẹ jẹ iranlọwọ ati ibaramu. CTR kekere tumọ si pe ko si ẹnikan ti o tẹ ipolowo rẹ, eyiti o jẹ idi ti Google ṣe fẹ awọn ipolowo pẹlu CTR giga kan. Oriire, awọn ifosiwewe meji lo wa ti o le ṣakoso lati mu CTR rẹ pọ si.

Ipolowo PPC nlo awọn koko-ọrọ lati so awọn iṣowo pọ pẹlu awọn onibara ti a fojusi. Awọn koko-ọrọ wọnyi jẹ lilo nipasẹ awọn nẹtiwọọki ipolowo ati awọn ẹrọ wiwa lati yan awọn ipolowo ti o ṣe pataki si erongba ati awọn ifẹ olumulo. Lati ni anfani pupọ julọ ninu awọn ipolowo rẹ, yan awọn koko-ọrọ ti o sọrọ si awọn olugbo ibi-afẹde rẹ. Ranti pe awọn eniyan ko nigbagbogbo wa ohun kanna, nitorina rii daju lati yan awọn koko-ọrọ ti o ṣe afihan eyi. Jubẹlọ, o le paapaa ṣe akanṣe awọn ipolongo rẹ nipasẹ awọn olumulo ti o fojusi ti o da lori ipo wọn, ẹrọ, ati akoko ti ọjọ.

Ibi-afẹde ti ipolowo isanwo-fun-tẹ ni lati ṣe awọn iyipada. O ṣe pataki lati ṣe idanwo awọn koko-ọrọ oriṣiriṣi ati awọn ipolongo lati pinnu eyi ti yoo munadoko julọ. Ipolowo isanwo-fun-tẹ jẹ ọna nla lati ṣe idanwo awọn olugbo oriṣiriṣi pẹlu awọn idoko-owo kekere, titi iwọ o fi rii eyi ti o ṣe daradara. O le daduro awọn ipolowo rẹ ti wọn ko ba ṣiṣẹ bi o ti ṣe yẹ. Eyi tun le ran ọ lọwọ lati rii iru awọn koko-ọrọ wo ni o munadoko julọ fun iṣowo rẹ.

Ọna kan lati mu ipolongo PPC rẹ pọ si ni lati mu oju-iwe ibalẹ rẹ dara si. Oju-iwe ibalẹ rẹ jẹ oju-iwe ti awọn olugbo rẹ ṣabẹwo si lẹhin titẹ lori ipolowo rẹ. Oju-iwe ibalẹ ti o dara yoo yi awọn alejo pada si awọn alabara tabi mu iwọn iyipada pọ si. Nikẹhin, o fẹ lati rii oṣuwọn iyipada giga. Nigbati o ba lo ọna yii, ranti pe iwọ yoo ṣe owo nikan ti o ba ri oṣuwọn iyipada giga kan.

Awọn oṣuwọn ipolowo PPC ni igbagbogbo pinnu lori idu tabi ipilẹ-oṣuwọn alapin. Olupolowo san iye ti o wa titi fun olutẹjade ni igba kọọkan ti a ba tẹ ipolowo wọn si. Awọn olutẹjade nigbagbogbo tọju atokọ ti awọn oṣuwọn PPC. O ṣe pataki lati raja ni ayika fun idiyele ti o kere julọ, eyi ti o le ma wa ni idunadura. Ni afikun si idunadura, ga-iye tabi gun-igba siwe yoo maa ja si ni kekere awọn ošuwọn.

Ti o ba jẹ tuntun si ipolowo PPC lori Adwords, o ṣe pataki lati ranti pe didara ipolongo rẹ jẹ pataki. Awọn ẹbun Google ti awọn ipo ipolowo ti o dara julọ ati awọn idiyele ti o kere julọ si awọn iṣowo ti o funni ni iriri olumulo to dara julọ. Imudara ipolowo rẹ tun jẹ iwọn nipasẹ titẹ-nipasẹ oṣuwọn. Iwọ yoo nilo ipilẹ to lagbara ṣaaju ki o to bẹrẹ ṣiṣakoso akọọlẹ PPC rẹ. O le kọ ẹkọ diẹ sii nipa ipolowo PPC ni Ile-ẹkọ giga PPC.

Lilo awọn ọna ṣiṣe iṣakoso adaṣe adaṣe jẹ imọran ti o dara ti o ba fẹ lati mu aṣeyọri ati iwọn pọ si. Iru awọn ọna ṣiṣe le ṣakoso awọn miliọnu awọn idu PPC fun ọ ati mu awọn ipolowo rẹ pọ si lati gba ipadabọ ti o ga julọ ṣeeṣe. Nigbagbogbo wọn so pọ si oju opo wẹẹbu olupolowo, ki o si ifunni awọn esi ti kọọkan tẹ pada si awọn eto. Ni ọna yi, iwọ yoo rii daju pe ipolowo rẹ ni a rii nipasẹ awọn alabara ti o ni agbara julọ.

Iye owo-fun-ifihan (CPM) ase

vCPM naa (wiwo CPM) aṣayan idu jẹ ọna ti o dara lati mu awọn aye ti ipolowo rẹ han. Eto yii ngbanilaaye lati ṣeto idu ti o ga julọ fun ẹgbẹrun awọn ifihan ipolowo wiwo. Nigbati o ba yan lati lo eto yii, Google Adwords yoo gba agbara fun ọ nikan nigbati ipolowo rẹ ba han loke ipolowo ti o ga julọ atẹle. Pẹlu vCPM ase, Awọn ipolowo ọrọ nigbagbogbo gba gbogbo aaye ipolowo, nitorinaa wọn ṣee ṣe diẹ sii lati rii.

Nigbati o ba ṣe afiwe awọn iru ipolowo meji, Ifowoleri CPM nigbagbogbo jẹ aṣayan ti o dara julọ fun awọn ipolongo akiyesi ami iyasọtọ. Iru ipolowo yii fojusi diẹ sii lori idiyele ju awọn iwunilori lọ. Iwọ yoo sanwo fun gbogbo ẹgbẹrun awọn ifihan, ṣugbọn o le gba awọn jinna odo. Nitori Nẹtiwọọki Ifihan da lori idiyele, Awọn ipolowo CPM yoo ni ipo giga nigbagbogbo laisi titẹ lori. CPC ase, ti a ba tun wo lo, da lori ibaramu ati CTR.

Ọnà miiran lati mu CPM rẹ pọ si ni lati jẹ ki awọn ipolowo rẹ ni ibi-afẹde diẹ sii. Ifowoleri CPM jẹ ọna kika ti ilọsiwaju diẹ sii. Idiyele CPM nilo ipasẹ iyipada. Pẹlu imudara CPM, o nilo lati pese Google pẹlu data lati rii iye awọn alejo ṣe iyipada si tita tabi iforukọsilẹ. Nipa lilo ọna yii, iwọ yoo ni anfani lati dojukọ ọja rẹ dara julọ ati mu ROI rẹ pọ si.

CPC ti o ni ilọsiwaju jẹ aṣayan ase ni Google Adwords. CPC ti o ni ilọsiwaju nilo ifilọlẹ koko-ọrọ afọwọṣe ṣugbọn gba Google laaye lati ṣatunṣe idu ti o da lori iṣeeṣe iyipada. O gba Google laaye lati ṣatunṣe idu nipasẹ to 30% ni ẹgbẹ mejeeji, ati pe o tun jẹ ki apapọ CPC dinku ju idiyele ti o pọju lọ. Awọn anfani ti ECPC ni pe o le ṣe atunṣe ipolowo ipolowo ati isunawo.

Ifiweranṣẹ CPM ti o dara julọ jẹ aṣayan nla fun jijẹ iwọn titẹ-nipasẹ rẹ ati titọju isuna ojoojumọ rẹ laarin isuna rẹ. Sibẹsibẹ, o ṣe pataki lati ranti pe CPM kii ṣe ifosiwewe nikan ni iṣapeye ipolongo rẹ. O yẹ ki o tun gbiyanju lati mu ipolongo naa pọ si fun awọn iyipada nipa lilo CPA afojusun (iye owo-fun-igbese) tabi CPC (iye owo-fun-igbese).

Ifiweranṣẹ CPC Afowoyi fun ọ ni iṣakoso ni kikun lori awọn idu rẹ ati pe o jẹ aaye ibẹrẹ ti o dara ti o ba jẹ tuntun si Google Adwords. O tun fun ọ ni ipele iṣakoso ti iwọ kii yoo rii ni awọn ilana ase adaṣe. Idiyele CPC Afowoyi jẹ ki o yi awọn idu rẹ pada nigbakugba ti o ba fẹ, laisi awọn algoridimu ti n ṣalaye ipinnu rẹ. Iwọ yoo tun rii diẹ sii awọn titẹ-nipasẹ ti o ba mu didara awọn koko-ọrọ ati awọn ipolowo pọ si.

Nikẹhin, Bibẹrẹ CPC ni Google Adwords jẹ aṣayan ti o dara julọ ti o ba fẹ lati ṣe alekun owo-wiwọle rẹ. Awọn koko-ọrọ gigun-gun ni a gba pe o ni ibamu diẹ sii ju awọn ibeere ọrọ-ọrọ kukuru kukuru, nitorinaa wọn din owo si ibi-afẹde. O ko fẹ lati paṣẹ diẹ sii ju ti o nilo lati, ṣugbọn o tọ ti o ba gba awọn onibara diẹ sii. Awọn CPC ni Google Adwords jẹ kekere pupọ, nitorinaa o le ni anfani lati gba ipadabọ nla fun isunawo rẹ.

Iye owo-fun-akomora (CPA) ase

CPA jẹ odiwọn ti idiyele fun ohun-ini, tabi onibara s'aiye iye, ati pe a le lo lati pinnu aṣeyọri ti ipolongo ipolowo oni-nọmba kan. Awọn lilo miiran ti CPA pẹlu wiwọn awọn iforukọsilẹ iwe iroyin, e-iwe gbigba lati ayelujara, ati online courses. Bi ohun overarching metric, CPA n fun ọ laaye lati sopọ awọn iyipada keji si ọkan akọkọ. Ni idakeji si CPC ase, ibi ti o san fun gbogbo tẹ, Idiyele CPA nbeere ki o sanwo fun iyipada kan ṣoṣo, nitorina dinku iye owo ipolongo naa.

Nigba ti CPA ase jẹ diẹ munadoko ju CPC, o yẹ ki o ro awọn Aleebu ati awọn konsi ti awọn mejeeji. CPA jẹ ọna ti o munadoko lati ṣakoso awọn idiyele ti awọn iyipada lakoko gbigba laaye fun diẹ ninu owo-wiwọle ati hihan ipolowo. Afọwọṣe ase le ni awọn oniwe-alailanfani, gẹgẹbi o ṣoro lati ṣe, diwọn rẹ Iṣakoso, ati pe ko ni anfani lati dọgbadọgba awọn ero meji ti owo-wiwọle ati awọn iyipada.

Lakoko ibi-afẹde CPA giga kan le ṣe iranlọwọ lati mu CPA rẹ pọ si, o gbọdọ mọ pe awọn idiwo ibinu le ṣe ipalara akọọlẹ rẹ nipa jijẹ ki o fi ara rẹ silẹ. Eleyi le ja si ni a 30% idinku ninu wiwọle. CPA ti o ga julọ ko tumọ si pe o yẹ ki o na diẹ sii ju isuna rẹ lọ. Dipo, je ki akoonu rẹ pọ si awọn iyipada ati dinku CPA rẹ.

Yato si awọn anfani ti CPA ase, o jẹ tun ṣee ṣe lati idu lori Facebook. Facebook ni aṣayan lati darapo ọna yii pẹlu ibi-afẹde ilọsiwaju lati fojusi awọn olugbo kan pato. Facebook jẹ ọna ti o dara lati wiwọn aṣeyọri ti ipolongo rẹ, ati pe iwọ yoo sanwo nikan ti o ba gba iyipada kan. Lilo iye owo-fun-akomora (CPA) ase ni Google Adwords le ṣe iranlọwọ fun ọ lati dinku idiyele rẹ fun ohun-ini nipasẹ ala pataki kan.

Ti iṣowo rẹ ko ba ta awọn ọja ti ara, o le ṣe iṣiro CPA da lori awọn metiriki miiran, gẹgẹbi imudani asiwaju, demo signups, ati tita. O le ṣe iṣiro CPA naa nipa didiro aropin CPA lodi si Iwọn Didara iwuwo-ifihan. Awọn CPA ti o ga julọ tọkasi ROI kekere, nitorinaa o ṣe pataki lati mu dara fun CPA mejeeji ati Iwọn Didara. Ṣugbọn ti Iwọn Didara rẹ ba wa ni isalẹ apapọ, o ṣeese yoo mu CPA rẹ pọ si awọn oludije ati pe yoo ṣe ipalara ROI gbogbogbo rẹ.

Awọn ipolowo pẹlu Dimegilio didara giga yoo jo'gun awọn ipo ipolowo giga ati CPA kekere. Eyi yoo ṣe irẹwẹsi awọn olupolowo buburu lati ipolowo pẹlu akoonu didara ko dara. Lakoko ti awọn ipolowo didara ga nigbagbogbo yoo fa awọn jinna diẹ sii, Awọn olupolowo ti o ni CPA kekere yoo ni anfani lati ṣaṣeyọri awọn ipo ipolowo giga nikan nipa fifun iye ti o pọju.. Wọn yoo bajẹ ni lati yanju fun awọn ipo kekere.

Lakoko ti ase CPA ni Google Adwords kii ṣe ọna ti o dara julọ lati mu inawo titaja rẹ pọ si, yoo pese ROI ti o ga ju awọn ipolowo didara lọ. Nipa imudarasi didara Dimegilio, o le mu CPA dara si. Ni ọna yi, Awọn inawo ipolowo rẹ kii yoo ga bi o ti le jẹ. Nitorina, nigbamii ti o ba nsere, rii daju pe o n ṣatunṣe fun awọn iyipada ju iye owo lọ.

Ti o ba n wa lati bẹwẹ awọn onimọ-ẹrọ, ilana ti iwadi koko ati ṣiṣẹda ipolongo Adwords ti o munadoko yoo ran ọ lọwọ lati wa awọn koko-ọrọ ti o yẹ. Sibẹsibẹ, awọn nkan kan wa lati ranti nigbati o ba yan awọn koko-ọrọ. O yẹ ki o rii daju pe iru baramu jẹ ẹtọ. Iwadi ọrọ-ọrọ tun le ṣe iranlọwọ fun ọ lati ṣẹda awọn oju-iwe ibalẹ ati awọn ipolowo fun awọn ipo imọ-ẹrọ tuntun. Ti o ba n gba awọn onimọ-ẹrọ sọfitiwia, fun apere, o le ṣẹda ipolongo AdWords lati fa awọn onimọ-ẹrọ titun.

Awọn idiyele

O ṣee ṣe pe o ti gbọ nipa CPC (iye owo fun tẹ) ati CPM (iye owo fun sami), ṣugbọn kini wọn? Awọn ofin naa tọka si awọn idiyele ti ṣiṣe awọn ipolowo ti o da lori awọn jinna ati awọn iwunilori. Lakoko ti awọn ọna mejeeji le jẹ gbowolori, nwọn le se ina alaragbayida padà. Google jẹ ẹrọ wiwa ti o tobi julọ ati awọn miliọnu awọn olumulo alailẹgbẹ pari awọn wiwa lori Google ni oṣu kọọkan. Eyi jẹ ki o ṣe pataki lati gba oju opo wẹẹbu rẹ ni ipo giga fun awọn koko-ọrọ idije-giga.

O da, AdWords n pese ọpọlọpọ awọn irinṣẹ lati ṣe iranlọwọ lati ṣatunṣe awọn olugbo ibi-afẹde rẹ. Lilo awọn ẹda eniyan, ipo, ati ìfọkànsí ẹrọ, o le ṣe akanṣe awọn ipolowo rẹ lati de ọdọ ẹgbẹ kan pato ti eniyan. Fun apere, o le fojusi awọn olumulo alagbeka ti ogbo 18 si 34 tabi awọn olumulo kan pato ilu ni Amẹrika. Metiriki bọtini miiran lati ronu ni Iwọn Didara. Awọn Dimegilio Didara ti o ga julọ tumọ si pe Google yoo fun ipolowo ààyò rẹ, eyi ti igba tumo si kekere iye owo.

Awọn idiyele ti Adwords yatọ pupọ da lori iṣowo rẹ ati iru awọn koko-ọrọ ti o n fojusi. Fun apere, awọn koko-ọrọ ti o gbowolori julọ lori Google ni ibatan si inawo, iṣeduro, ati awọn ile-iṣẹ miiran ti o ṣe pẹlu owo ti o pọju. Awọn koko-ọrọ olokiki miiran pẹlu ẹkọ ati “ìyí.” Ti o ba n gbero lati tẹ awọn aaye wọnyi sii, reti lati san ga CPCs. Bakanna, ti o ba bẹrẹ ohun elo itọju kan, ṣe akiyesi awọn CPC giga.

Awọn ẹya ara ẹrọ

Ti o ba nlo ikanni ipolowo ti a pe ni AdWords fun iṣowo rẹ, o le ṣe iyalẹnu boya o n gba awọn esi to dara julọ ti o ṣeeṣe. Nkan yii yoo jiroro awọn ẹya ti Adwords ti yoo rii daju pe o n gba Bangi pupọ julọ fun owo rẹ. O tun le ṣe iyalẹnu boya ile-ibẹwẹ rẹ n ṣe iṣẹ to dara lati ṣakoso rẹ. Jẹ ki a ṣawari marun ninu awọn ẹya pataki julọ ti Adwords lati ṣe pupọ julọ ti ipolongo titaja rẹ.

Google ti tẹsiwaju si idojukọ lori alagbeka ati adaṣe adaṣe. Awọn “Akọpamọ ati adanwo” iṣẹ ṣiṣe ni AdWords pẹlu awọn ilọsiwaju ọja pataki meji. Akọkọ jẹ a “osere” ipo ti o jẹ ki o ṣe awọn ayipada lai nfa ipolongo ifiwe. Ẹya tuntun yii ti wa tẹlẹ nipasẹ awọn irinṣẹ iṣakoso ẹnikẹta gẹgẹbi Olootu AdWords. O gba ọ laaye lati ṣe idanwo awọn iyatọ oriṣiriṣi ti ipolongo rẹ ati rii boya wọn ni ipa eyikeyi lori iṣowo rẹ.

Ni wiwo tuntun ti AdWords pẹlu nọmba awọn ẹya ti ko si ninu dasibodu atijọ. Sibẹsibẹ, Dasibodu atijọ yoo pẹ lati fẹyìntì. Dasibodu tuntun yoo rọpo taabu Awọn anfani. O ni awọn kaadi akojọpọ pẹlu awọn ọna asopọ si alaye siwaju sii lori awọn ẹya inu taabu yẹn. Ni enu igba yi, o le ṣe atẹle ilọsiwaju ti ipolongo ipolongo rẹ nipa tite lori awọn koko-ọrọ ti o ṣe afihan. O ṣe pataki lati ni oye awọn iyatọ laarin atijọ ati dashboards tuntun lati mu isuna ipolowo rẹ pọ si.

Àfojúsùn àgbègbè

Nigba lilo Google Adwords, o ni aṣayan lati ṣeto ibi-afẹde agbegbe lati rii daju pe awọn ipolowo rẹ han si awọn olumulo nikan ni agbegbe agbegbe kan pato. Geotargeting yoo rii daju pe awọn ipolowo rẹ yoo han si awọn alabara nikan ni agbegbe ti o pato, eyi ti yoo mu awọn iyipada oju opo wẹẹbu rẹ pọ si ati awọn tita Intanẹẹti. Iwọ yoo sanwo fun awọn jinna ti awọn olumulo ti o ṣe pataki si awọn ọja ati iṣẹ rẹ. O le ṣeto iru ipolowo yii nipasẹ awọn nẹtiwọọki awujọ rẹ tabi lori awọn ẹrọ wiwa, ki o le fojusi awọn eniyan da lori ibi ti wọn gbe.

Awọn oriṣi meji ti ibi-afẹde geo-wa pẹlu Google Adwords: agbegbe ati hyperlocal. Iru akọkọ ti geo-afojusun gba ọ laaye lati yan agbegbe kan pato laarin orilẹ-ede kan. Ifojusi agbegbe ni opin ni iwọn, bi kọọkan orilẹ-ede ni o ni awọn oniwe-ara ṣeto ti ilu ati agbegbe. Diẹ ninu awọn orilẹ-ede, sibẹsibẹ, ni a anfani wun. Fun apẹẹrẹ, ni Orilẹ Amẹrika, Awọn agbegbe Kongiresonali le jẹ ìfọkànsí pẹlu Google Adwords. Sibẹsibẹ, Awọn agbegbe Kongiresonali jẹ yiyan ti o tayọ fun Awọn oloselu. Ko dabi awọn agbegbe, o tun le pato agbegbe kan pato laarin ilu kan, bii adugbo, lati dín rẹ jepe.

Bi pẹlu eyikeyi titun tita nwon.Mirza, geo-afojusun le ṣe alekun awọn oṣuwọn iyipada rẹ. Sibẹsibẹ, o yẹ ki o ranti pe diẹ ninu awọn idiwọn wa si aṣayan yii, ati pe o nilo lati mọ bi o ṣe le ṣe imuse rẹ ninu ipolongo rẹ. Lakoko ti o le dun bi aṣayan ti o dara fun awọn iṣowo agbegbe, o le ma jẹ ojutu ti o tọ fun awọn ami iyasọtọ agbaye. Nikẹhin, geo-afojusun kii ṣe aropo fun ilana SEO kariaye ti o munadoko.

Awọn koko-ọrọ pẹlu iwọn wiwa giga

Ọkan ninu awọn ọna ti o munadoko julọ lati de ọdọ awọn alabara to tọ ni lati fojusi awọn alabara ti o n wa awọn ọja tabi iṣẹ rẹ. O ṣe pataki lati mọ awọn koko-ọrọ wo ni iwọn didun wiwa giga, bi iwọnyi jẹ ifigagbaga julọ ati pe o ṣee ṣe lati ṣe agbejade ifihan pupọ julọ ati ipin ipin. Eyi ni diẹ ninu awọn imọran lori bi o ṣe le yan awọn koko-ọrọ to tọ fun iṣowo rẹ. Lilo awọn koko-ọrọ wọnyi yoo ran ọ lọwọ lati ṣe aṣeyọri awọn ipo to dara julọ ni awọn SERPs. Eyi ni diẹ ninu awọn imọran lori yiyan awọn koko-ọrọ to tọ:

Ṣaaju ki o to pinnu lori awọn koko-ọrọ rẹ, ṣe akojọ awọn ọrọ ti o jọmọ. Gbigbọn ọpọlọ jẹ igbesẹ pataki kan ninu iwadii koko. Kọ ọrọ eyikeyi ti o han si ori rẹ. Yan awọn ọrọ ti o ni oye fun iṣowo rẹ ki o lo wọn ninu awọn ipolongo ipolowo rẹ. Ti o ko ba le wa pẹlu ohunkohun lori ara rẹ, ṣe akojọ awọn koko-ọrọ ti o nifẹ si iwadi siwaju sii. Fun apere, o le fẹ lati lo ọrọ kan gẹgẹbi “iyọ” ni ipolongo ipolongo.

Wo awọn iwọn wiwa ni oṣu nipasẹ oṣu. Koko akoko kan le ni iwasoke nla ni iwọn wiwa ni Oṣu Kẹwa, ṣugbọn iwọn wiwa kekere titi di Oṣu Kẹwa. Gbero akoonu rẹ da lori awọn koko-ọrọ wọnyi ni gbogbo ọdun yika. Lati pinnu awọn koko-ọrọ akoko, o le lo Google Trends data tabi Clickstream data. Iwọn wiwa ti Koko le jẹ asiko ni awọn orilẹ-ede oriṣiriṣi. Ti o ba nlo Adwords bi orisun akọkọ ti ijabọ rẹ, rii daju pe o fi sii ninu akoonu rẹ.

Kalokalo awoṣe

Nigbati o ba n gbiyanju lati mu isuna rẹ pọ si lori Adwords, awọn ọna ipilẹ meji lo wa lati ṣe. Akoko, o le lo awọn iṣe iyipada lati ṣe iranlọwọ fun ọ lati ṣeto awọn idu. Nipa akopọ awọn iṣe iyipada, o le ṣe ọkan akọkọ igbese $10 ati awọn miiran Atẹle igbese $20. Fun apere, asiwaju jẹ tọ $10, asiwaju oṣiṣẹ tita jẹ tọ $20, ati ki o kan sale jẹ tọ $50. Nipa lilo ase lori iye, o na diẹ sii lori awọn alabara ti o ni ere lakoko lilo diẹ si awọn iye iyipada kekere.

Ifowopamọ si iye jẹ aṣayan ti o dara julọ nitori pe o fi agbara mu Google si idojukọ lori didara awọn iwunilori ipolowo. O tun ṣe iranlọwọ fun awọn olupolowo lati mu awọn ipolongo wọn pọ si ni ibamu si ohun ti o ṣe pataki julọ fun wọn – ijabọ ti o dara julọ ati ilana iyipada lẹhin ti o le ṣakoso diẹ sii. Iṣapeye fun iye igbesi aye alabara tabi LTV jẹ yiyan ti o dara julọ fun awọn iṣowo ti o fẹ lati ṣe awọn alabara jinna. Ni afikun, o le ni rọọrun tọpa awọn iye iyipada, ki o si mö rẹ ase ilana pẹlu rẹ owo afojusun.

Iye idiyele ti tẹ kọọkan da lori Iwọn Didara ti ipolowo naa, ati isalẹ Dimegilio, awọn din owo tẹ. Sibẹsibẹ, Dimegilio didara ti awọn iwunilori ipolowo yoo ni ipa lori ipolowo ipolowo rẹ ni awọn abajade wiwa. Awọn ikun Didara ti o ga julọ yoo mu awọn aye rẹ pọ si ti iṣafihan, Abajade ni iye owo kekere fun titẹ. Nitorina, CPC kekere yoo jẹ ki isuna rẹ lọ siwaju.

Aṣeyọri ti iṣowo ori ayelujara rẹ da lori arọwọto tita rẹ ati ilowosi alabara. O yẹ ki o mọ bi o ṣe le lo awọn iru ẹrọ PPC bii AdWords lati mu ifihan rẹ pọ si ati adehun igbeyawo alabara. Ka siwaju lati kọ ẹkọ nipa awọn agbegbe pataki wọnyi. Ko tete ni kutukutu lati bẹrẹ lilo awọn iru ẹrọ PPC, pẹlu AdWords. Eyi ni diẹ ninu awọn imọran pataki ati ẹtan lati jẹ ki o bẹrẹ:

Iwadi koko

Ọkan ninu awọn igbesẹ akọkọ si ṣiṣẹda ipolongo AdWords aṣeyọri ni ṣiṣe iwadii koko-ọrọ to dara. Lilo Google Keyword Planner le ṣe iranlọwọ fun ọ lati pinnu nọmba awọn wiwa fun awọn koko-ọrọ ti o n gbero, bi o Elo kọọkan Koko owo, ati paapaa daba awọn ọrọ miiran ati awọn gbolohun ọrọ lati lo. Nigbati o ba ṣe daradara, iwadi yii yoo ṣe iranlọwọ fun ọ lati ṣẹda ipolongo ifọkansi ti o ṣe pataki si ọja ibi-afẹde rẹ. Mimu ni lokan pe diẹ sii ni pato iwadi koko-ọrọ rẹ jẹ, awọn diẹ ìfọkànsí rẹ ìpolówó yoo jẹ.

Ọkan ninu awọn ọna ti o gbajumọ julọ ati ti o munadoko lati bẹrẹ iwadii awọn koko-ọrọ ni lati lo Google Keyword Planner. Ọpa yii ṣe afihan awọn iwọn wiwa fun awọn koko-ọrọ nipasẹ oṣu. Ti awọn koko-ọrọ rẹ ba ga ni ijabọ ooru, o yẹ ki o fojusi wọn ni akoko yẹn. Ọna miiran ti iwadii Koko jẹ lilo awọn irinṣẹ bii Google AdWords’ olupilẹṣẹ ipolowo lati wa awọn koko-ọrọ ti o jọmọ. Ni kete ti o ti dín atokọ ti awọn koko-ọrọ rẹ dinku, o le bẹrẹ ṣiṣẹda akoonu ti o da lori awọn wiwa wọnyẹn.

Lakoko ti o n ṣe iwadii koko-ọrọ rẹ, o yẹ ki o ronu ohun ti o fẹ ki oju opo wẹẹbu rẹ ṣe. Ni ọna yi, iwọ yoo mọ pato ohun ti awọn olugbo ibi-afẹde rẹ n wa. O yẹ ki o tun ro ero wiwa wọn – ni o wa alaye, lilọ kiri, tabi idunadura? Lilo Google Keyword Planner, o le ni imọran awọn koko-ọrọ olokiki fun onakan rẹ. O yẹ ki o tun ṣayẹwo boya awọn koko-ọrọ wọnyi ni ibatan si oju opo wẹẹbu rẹ. Lilo awọn koko-ọrọ ni ipo ti o tọ yoo rii daju pe awọn ipolowo rẹ rii nipasẹ awọn eniyan to tọ.

Lati ṣẹda ilana ilana Koko to munadoko, o yẹ ki o tun ṣe iwadii awọn oludije rẹ’ awọn aaye ayelujara. Awọn oludije rẹ’ awọn oju opo wẹẹbu le ni akoonu ti ko ṣe pataki si awọn ọja tabi iṣẹ rẹ bi tirẹ. Lilo oluṣeto koko-ọrọ Google, iwọ yoo ni anfani lati ṣawari iru awọn koko-ọrọ ti n ṣe awakọ ijabọ julọ si awọn oludije rẹ. O le lẹhinna lo alaye yii lati ṣẹda ilana koko-ọrọ ifigagbaga kan. Ni ọna yi, o le lo ilana yii lati mu ipo oju opo wẹẹbu rẹ dara si lori Google.

Dimegilio didara

Dimegilio Didara fun Adwords jẹ ọkan ninu awọn ifosiwewe pataki julọ lati jẹ ki awọn ipolowo rẹ ni ibamu. Adwords’ Dimegilio didara jẹ ipinnu nipasẹ ṣeto awọn algoridimu ti o jọra si awọn algoridimu ipo Organic. Awọn ti o ga rẹ didara Dimegilio, awọn ipolowo rẹ ti o ṣe pataki diẹ sii yoo jẹ si awọn olugbo rẹ ati nikẹhin oṣuwọn iyipada rẹ. Eyi ni diẹ ninu awọn ọna lati ṣe ilọsiwaju Dimegilio didara ipolowo rẹ. A yoo jiroro diẹ ninu awọn okunfa ti o wọpọ julọ ti o ni agba Dimegilio didara ipolowo rẹ.

Ọna ti o dara lati mu Dimegilio didara rẹ pọ si ni lati ṣe atẹle oṣuwọn iyipada ti awọn ipolowo rẹ. San ifojusi sunmo si Dimegilio didara rẹ ki o yọkuro awọn ipolowo wọnyẹn pẹlu CTR kekere kan. Gbiyanju yiyipada akọle rẹ lati mu iwọn iyipada ti awọn ipolowo rẹ pọ si. Lẹhinna, gbiyanju ipolongo ipolowo tuntun pẹlu ẹda ipolowo ti o yatọ. Eyi yoo mu Dimegilio didara rẹ pọ si ni pataki. Lati mu iwọn iyipada rẹ dara si, fojusi lori imudarasi awọn ẹya mẹta wọnyi:

Idiwọn Didara kekere kan le gbe idiyele idiyele rẹ ga ni Tẹ (CPC). O le yatọ si da lori awọn koko ti o fojusi, ṣugbọn Iwọn Didara giga le dinku CPC rẹ. Lati so ooto, o le nira lati ṣe akiyesi ipa ti Iwọn Didara, ṣugbọn o yoo di kedere lori akoko. Ọpọlọpọ awọn anfani miiran wa si Iwọn Didara giga kan. Ranti pe awọn anfani wọnyi jẹ akopọ lori akoko. O yẹ ki o ko gbiyanju lati ṣe ọkan ayipada moju – ipa yoo kọ ara rẹ lori akoko.

Iwọn Didara ti o ga julọ yoo mu iwoye ipolowo rẹ pọ si ni awọn abajade wiwa. Google ṣe ẹsan fun awọn olupolowo ti o ni anfani lati ṣẹda awọn ipolowo didara ga. Ati ipolowo didara kekere le ṣe ipalara iṣowo rẹ. Ti o ba ni isuna lati ṣe awọn ayipada wọnyi, ro igbanisise ohun ad onkqwe. Ipolowo rẹ yoo jẹ aṣeyọri diẹ sii ati iye owo-doko ti Iwọn Didara rẹ ba ga. Nitorina, gba akiyesi: Dimegilio Didara kii ṣe nkan lati ya ni irọrun.

CPC

Awọn iye owo fun tẹ (CPC) Ipolowo Adwords yatọ da lori awọn ifosiwewe pupọ. Koko ati ile-iṣẹ ti o fojusi pinnu CPC. Eyi pinnu iye owo ti iwọ yoo ni lati sanwo lati ṣiṣẹ ipolongo rẹ. Ni isalẹ wa diẹ ninu awọn okunfa ti o pinnu CPC. Ka siwaju lati ni imọ siwaju sii. -Kini awọn olugbo ti o fẹ lati fojusi? Iru awọn ọja tabi awọn iṣẹ wo ni awọn ipolowo rẹ yoo wu si?

-Elo ni o fẹ lati san fun titẹ? Iye ti o ṣe ko yẹ ki o jẹ diẹ sii ju aaye isinmi-paapaa rẹ lọ. Ṣiṣeto CPC max rẹ ga julọ yoo ja si ni ọpọlọpọ awọn iyipada, eyiti yoo dinku ROI ati tita rẹ nikẹhin. Bakanna, sisọ iye CPC ti o pọju yoo dinku ROI rẹ, ṣugbọn ja si ni diẹ tita. CPC ṣe pataki nitori Google gbe awọn ipolowo rẹ ga si awọn abajade wiwa ti wọn ba ni Ipo Ipolowo giga.

-Elo ni o yẹ ki o na fun titẹ? Lakoko ti CPC ṣe pataki fun gbigba awọn iyipada, CPM dara julọ fun mimu ROI rẹ pọ si. Ni gbogbogbo, o le jo'gun diẹ sii fun titẹ pẹlu CPC kekere kan. Sibẹsibẹ, ti o ba n fojusi CPC kekere kan, yoo rọrun lati gba ROI ti o ga julọ. Ọna ti o dara julọ lati mu isuna Adwords rẹ pọ si ni lati pinnu idiyele apapọ fun titẹ ati ṣe iṣiro idiyele rẹ fun ẹgbẹrun.

-CPC jẹ ipinnu nipasẹ Koko ti o n fojusi ati idiyele fun titẹ ti ipolowo rẹ yoo gba. Ọpọlọpọ awọn okunfa ti yoo ni ipa lori CPC ti ipolowo rẹ, pẹlu ibaramu Koko, ibalẹ iwe didara, ati contextual ifosiwewe. Ti o ba n fojusi awọn koko-ọrọ iyasọtọ, Iwọn Didara to gaju le mu ipadabọ ere fun ọ lori ipolongo PPC rẹ. Nikẹhin, ibi-afẹde rẹ ni lati mu CPC rẹ pọ si bi o ti ṣee ṣe, lai lọ bu.

Titunta ọja

Titaja tuntun pẹlu Google AdWords gba ọ laaye lati ṣafihan awọn ipolowo aṣa si awọn alejo oju opo wẹẹbu iṣaaju. O tun le ṣẹda awọn ipolowo atungbejade ti o da lori awọn kikọ sii lati de ọdọ awọn alejo ti o kọja. Lilo atunlo ọja le fun ọ ni aye lati yi awọn alejo pada si awọn alabara atunlo. Lati ni imọ siwaju sii nipa ilana yii, ka lori. Nkan yii ṣe alaye awọn anfani ati awọn lilo ti atunlo ọja pẹlu AdWords. O le jẹ aṣayan ti o yẹ lati gbero fun iṣowo rẹ.

Titun-titaja jẹ ọna ti o munadoko lati leti awọn alejo ti awọn ọja tabi iṣẹ rẹ. O le ṣẹda awọn iyatọ ipolowo oriṣiriṣi ti o da lori iru ọja ti wọn ti wo tẹlẹ lori aaye rẹ. Fun apere, o le fojusi awọn alejo ti o ṣabẹwo si oju-iwe rira ni ọjọ keje tabi 15 tabi awọn ti o wo oju-iwe nikan ni ọjọ keje. Nipa ìfọkànsí rẹ jepe da lori wọn ihuwasi, o le mu iwọn iyipada rẹ pọ si ati ROI.

Iye owo fun titẹ

Ti o ba n ṣe iyalẹnu iye ti o nlo lori Iye owo fun titẹ fun Adwords, iwọ kii ṣe nikan. Ọpọlọpọ eniyan na soke ti $4 fun tẹ lori ìpolówó. Ati, pẹlu awọn ọtun iwadi, o le dinku nọmba yẹn ni riro. Awọn ọna ẹrọ pupọ le ṣe iranlọwọ fun ọ lati ṣe bẹ. Akoko, geo-afojusun rẹ ìpolówó. Eyi yoo gba ọ laaye lati ṣafihan awọn ipolowo si awọn iru ẹrọ alagbeka kan pato. Ekeji, o le ṣe idinwo nọmba awọn ipolowo ti o ṣafihan lori oju-iwe ti a fun, ki awọn ti o yẹ nikan ni a fihan si awọn alejo rẹ.

AdWords’ CPC jẹ iwọn kekere fun ọpọlọpọ awọn ile-iṣẹ. Awọn apapọ CPC fun a wIwA lori Google jẹ nipa $1 ati $2, ṣugbọn o le de ọdọ $50 ti o ba ti o ba fẹ lati wa ni siwaju sii ìfọkànsí. Ti o da lori ile-iṣẹ rẹ, rẹ idu iye, ati awọn oludije rẹ’ idu, o le na awọn ọgọọgọrun tabi paapaa ẹgbẹẹgbẹrun dọla ni ọjọ kan lori AdWords. Sibẹsibẹ, ranti pe paapaa pẹlu awọn irinṣẹ ọfẹ ti Google, o tun le ṣe owo lati ipolowo.

Ọna miiran ti jijẹ idu rẹ jẹ nipa jijẹ idu rẹ. Sibẹsibẹ, o tọ lati ṣe akiyesi pe awọn ifilọlẹ koko-ọrọ yatọ lati ile-iṣẹ si ile-iṣẹ. Ti o ba wa ni ile-iṣẹ inawo, rẹ apapọ iyipada oṣuwọn jẹ nipa 2.70%. Fun awọn ile-iṣẹ bii iṣowo e-commerce ati iṣeduro, apapọ ni isalẹ meji ninu ogorun. Bo se wu ko ri, o ṣe pataki lati ṣe atẹle awọn ipolongo rẹ ni pẹkipẹki ati ṣatunṣe ase rẹ ni ibamu. Maṣe gbagbe lati lo Google Sheet lati tọpa awọn ipolongo rẹ.

Lakoko ti Dimegilio didara ati CPC ṣe pataki fun ipolongo AdWords rẹ, o yẹ ki o tun ṣe akiyesi ipo-ọrọ Koko rẹ ati oju-iwe ibalẹ. AdWords’ Iwọn Didara jẹ iwọn ti ibaramu akoonu rẹ si awọn oluwadii. Ti o ga julọ CTR rẹ, o ṣee ṣe diẹ sii pe ipolowo rẹ yoo tẹ. Ti oju-iwe ibalẹ rẹ ko ba wulo, Ipolowo rẹ yoo sin sinu awọn SERPs.

Ọpọlọpọ awọn ero pataki lo wa nigbati o nlo Adwords fun oju opo wẹẹbu rẹ. Mọ awọn iye owo, ase fun Koko, ati ipasẹ iyipada jẹ gbogbo pataki si ṣiṣe pupọ julọ ti eto titaja ori ayelujara yii. Alaye ti o wa ninu nkan yii yoo ran ọ lọwọ lati bẹrẹ ni akoko kankan. O tun le lo awọn imọran lati inu nkan naa lati ni imọ siwaju sii nipa awọn abala miiran ti Adwords. Nkan yii yoo fun ọ ni awotẹlẹ ipilẹ ti ilana naa, lati iwadi koko si ase si ipasẹ iyipada.

Iwadi koko

Ọkan ninu awọn igbesẹ akọkọ ni iwadii koko-ọrọ ni agbọye iṣowo rẹ. Nipa ṣiṣayẹwo awọn ibeere ti awọn olugbo ibi-afẹde rẹ beere, o le ṣẹda akoonu ti yoo wu wọn. Ọna ti o dara lati gba data fun iwadii koko-ọrọ ni lati fi ara rẹ bọmi ni agbegbe rẹ. Lo awọn olutọpa ọrọ lati ṣe idanimọ kini awọn eniyan ninu onakan rẹ n wa. Lo alaye naa lati ṣe agbekalẹ akoonu ti yoo ṣe ẹbẹ si awọn olugbo ibi-afẹde rẹ ati mu ijabọ aaye rẹ pọ si. Eyi ni diẹ ninu awọn ọna lati ṣajọ data iwadii koko fun iṣowo rẹ.

Lẹhin ti o ti yan awọn koko-ọrọ rẹ, ayo wọn nipa ibaramu. Rii daju pe wọn jẹ pato si akoonu ti aaye rẹ. Lo awọn koko-ọrọ mẹta tabi marun fun koko-ọrọ. Fojusi lori awọn aaye kan pato lati jẹ ki ipolongo rẹ munadoko diẹ sii. Bakannaa, yago fun lilo awọn koko ti o ti wa ni po lopolopo pẹlu idije. Iwadi ọrọ-ọrọ tun le ṣe iranlọwọ fun ọ lati wa awọn akori loorekoore laarin onakan rẹ. Nigba kikọ fun ohun online atejade, lo iwadi koko lati ṣe idanimọ awọn akori loorekoore laarin ile-iṣẹ rẹ.

Ti o ba nlo ipolowo isanwo lati ṣe igbega oju opo wẹẹbu rẹ, Koko iwadi jẹ pataki. Mọ ihuwasi wiwa awọn olugbo rẹ jẹ pataki fun iṣowo rẹ. Lo imọ yii lati kọ akoonu ti o yẹ fun awọn olugbo rẹ. Pa ni lokan pe nibẹ ni o wa yatọ si orisi ti eniyan ti o nwa fun kanna alaye bi o ṣe. Ti awọn olugbo rẹ ba lo awọn ofin kanna, iwọ yoo ni aye to dara julọ lati rii lori awọn SERPs. Anfani pataki kan si iwadii koko-ọrọ ni pe o le ṣe iranlọwọ fun ọ lati pinnu iru awọn koko-ọrọ ti o munadoko julọ fun ipolongo ipolowo rẹ.

Loye awọn olugbo ibi-afẹde rẹ jẹ pataki fun mimu iwọn wiwa lori ayelujara rẹ pọ si. Ti o ba lo awọn koko-ọrọ gbogbogbo, o ṣee ṣe ki o fojusi awọn olugbo ti o tobi ju ti o ti pinnu lọ. Nipa mimọ awọn iwulo awọn olugbo ibi-afẹde rẹ, o le ṣẹda awọn akojọ Koko ati ogbon lati pade wọn aini. Pẹlu iranlọwọ diẹ lati iwadi koko, o le ṣẹda awọn ọgbọn lati baamu awọn ọja ati iṣẹ rẹ pẹlu awọn iwulo wọn. Iwọ yoo jẹ ohun iyanu ni iye ti o le mu ilọsiwaju ẹrọ wiwa wẹẹbu rẹ dara si ati mu awọn tita rẹ pọ si.

Kalokalo fun koko

Idiyele fun awọn koko-ọrọ ni Adwords le ṣee ṣe ni ipele koko tabi ni ipele ẹgbẹ ipolowo. Idiyele ipele koko-ọrọ jẹ irọrun diẹ sii ati pe o jẹ apẹrẹ fun mimu iwọn idu fun abajade ti o fẹ ti ipolongo naa. Imugboroosi Koko tun ṣee ṣe ati pe o le ṣe alekun idu fun gbogbo ẹgbẹ ipolowo. Lilo awọn ẹgbẹ ipolowo ati ipolowo koko jẹ rọrun lati ṣakoso. O tun le lo ipolowo ẹgbẹ ipolowo fun awọn ọjọ diẹ akọkọ ti ipolongo rẹ lati ṣe idanwo awọn ọgbọn oriṣiriṣi.

Fun kọọkan Koko, o le ṣatunṣe iye owo nipa yiyipada nọmba awọn ipolowo ti o han fun koko-ọrọ naa. Alekun idu lori koko akọkọ le mu ipo rẹ dara si ni ẹgbẹ ipolowo. Bakanna, sokale idu fun ẹgbẹ ipolowo le dinku iye owo-fun-iyipada. O tun gbọdọ ṣe atẹle akoko lati sunmọ lati ṣe idu ti o dara julọ fun Koko. Ibi-afẹde ni lati ṣafipamọ owo laisi rubọ awọn iyipada.

Nigbati o ba nbere fun Koko ni Adwords, iye ti o san da lori gbaye-gbale ti Koko. Koko-ọrọ kan ni agbara lati wakọ ọpọlọpọ awọn ijabọ ti o ba jẹ pe oluṣawari wa ninu koko-ọrọ ni ibeere. Aṣayan Koko to dara yẹ ki o jẹ ti o yẹ si awọn olugbo. Nipa ìfọkànsí awọn ọtun jepe, o le de ọdọ olugbo ti o tobi julọ ki o kọ ipolongo PPC ti o lagbara. Yato si, ipolongo ipolowo koko-ọrọ le jẹ iṣakoso nipasẹ ile-iṣẹ iwé kan, gẹgẹ bi awọn Deksia.

Ni kete ti o ti mu ipolowo rẹ dara si, Ṣe atẹle awọn abajade ati ṣe awọn atunṣe bi o ṣe pataki. Nigbati o ba ṣiṣe awọn ipolowo sisanwo, rii daju lati fojusi awọn koko-ọrọ ti o yẹ ati ṣe iṣiro iṣẹ wọn lorekore lati rii daju pe awọn abajade jẹ aipe. Nipa titẹle awọn imọran loke, iwọ yoo wa ni ọna ti o tọ lati de ibi-afẹde rẹ. O kan pa ni lokan pe ibi-afẹde rẹ yẹ ki o jẹ ibaramu ati ṣiṣe. O kan ranti lati ṣatunṣe awọn idu rẹ ti o ba jẹ dandan.

Awọn idiyele

Awọn koko-ọrọ AdWords ti o gbowolori julọ ni awọn ti o kan inawo ati awọn ile-iṣẹ ti o ṣakoso iye owo pupọ. Diẹ ninu awọn koko-ọrọ ti o gbowolori julọ lori Google pẹlu eto-ẹkọ ati “ìyí,” meji isori ti o le wa ni kà gíga ifigagbaga. Awọn eniyan ti o n wa lati fọ sinu eto-ẹkọ ati ile-iṣẹ itọju yẹ ki o nireti awọn CPC giga. Awọn ile-iṣẹ ti o ṣe itọju ilera ati oogun yẹ ki o mọ eyi daradara. Yato si ilera, awọn ile-iṣẹ iṣeduro ati awọn ile-iṣẹ inawo n lo pupọ julọ lori AdWords.

Omiiran ifosiwewe lati ronu nigbati o ṣe iṣiro iye owo Adwords jẹ oṣuwọn iyipada. Oṣuwọn iyipada jẹ ipin kan ti iye owo tẹ ti o mu abajade iṣe kan. Fun apere, ti ẹnikan ba tẹ ọna asopọ kan lati forukọsilẹ fun ṣiṣe alabapin imeeli, Olumulo AdWords le ṣẹda koodu alailẹgbẹ lati tọpa awọn ṣiṣe alabapin imeeli fun alejo yẹn pato. Koodu yii yoo firanṣẹ awọn pings igbakọọkan si awọn olupin AdWords lati ṣe atunṣe data. Ni kete ti a ti ṣajọ data naa, iye owo iyipada kọọkan ti pin nipasẹ nọmba lapapọ ti awọn jinna.

Awọn idiyele apapọ ti tẹ yatọ lọpọlọpọ ati dale lori koko ati ile-iṣẹ. Lori nẹtiwọki wiwa, apapọ CPCs wa ni ayika $2.32. Lori nẹtiwọki ifihan, wọn jẹ $0.58. Fun alaye diẹ sii lori awọn metiriki wọnyi, ṣabẹwo si nkan awọn metiriki AdWords wa. Ọna kan lati fi owo pamọ sori AdWords ni lati lo awọn koko-ọrọ ti o ni Iwọn Didara giga. Awọn koko-ọrọ Dimegilio Didara to gaju jo'gun awọn ipo ipolowo to dara julọ ati fi owo pamọ.

Ti o ba nṣiṣẹ ipolongo PPC pẹlu Google, o ṣe pataki lati ni oye idiyele fun titẹ. Google ni akojọpọ awọn irinṣẹ ti o ṣe iranlọwọ fun awọn iṣowo ṣe atẹle ati wiwọn imunadoko ti ipolowo wọn. Eyi pẹlu sọfitiwia atupale Google tirẹ, eyiti o ṣe iwọn idiyele fun titẹ. Ṣugbọn ṣaaju ki o to pinnu lati lo ọpa yii, rii daju pe o mọ ni kikun ti idiyele ati iye akoko ipolongo kọọkan. Ni afikun, isuna tita ile-iṣẹ kan yoo ṣe ipinnu iye owo ti o jẹ lati lo ipolowo PPC.

Titele iyipada

Titọpa iyipada ni AdWords ni ọpọlọpọ awọn anfani. Akoko, o le mu awọn nọmba iyipada rẹ pọ si padasehin, nipa gbese awọn ti o kẹhin tẹ ati awọn idunadura ọjọ. Keji, o faye gba o lati orin ranse si-iyipada, tabi awọn iyipada ti ko waye ni ọsẹ akọkọ ti ṣayẹwo awọn iṣiro. Fun eyi, iwọ yoo fẹ lati ṣẹda kuki ipasẹ ti yoo ṣiṣe ni o kere ju ọgbọn ọjọ. Awọn gun kukisi, ti o dara ju, bi o ti yoo ran o orin gbogbo awọn ti awọn iyipada ṣe.

Nigbati o ba ṣeto Oju opo wẹẹbu tabi Awọn iyipada Oju-iwe Ipe, o yoo fẹ lati jeki awọn Wo-nipasẹ iyipada window. Eto yii tọpa awọn alejo ti o wo ipolowo rẹ ṣugbọn ko tẹ. Awọn eniyan wọnyi le pada wa nigbamii ki wọn yipada. O le ṣeto akoko laarin wiwo ati iyipada lati wa nibikibi lati ọjọ kan si 30 awọn ọjọ. O tun le yan iye Aṣa, eyi ti yoo tọpa awọn alejo fun eyikeyi ipari ti akoko. Lati tọpa awọn iyipada, iwọ yoo nilo lati mọ iru ipolowo ti n gba ijabọ pupọ julọ.

Ipasẹ iyipada ni Adwords le ṣeto lati wiwọn nọmba awọn ipe foonu ti o waye lẹhin titẹ ipolowo rẹ. O le yan lati ọpọlọpọ awọn aṣayan ti o da lori kini awọn iyipada rẹ dabi. Awọn iyipada oju opo wẹẹbu, fun apere, pẹlu awọn rira ati awọn iforukọsilẹ. Awọn ipe foonu, ti a ba tun wo lo, le pẹlu awọn ipe foonu ti o wa lati ipolowo rẹ lẹhinna pari lori foonu alabara. Fun iru awọn iyipada, iwọ yoo nilo nọmba foonu kan fun iyipada lati tọpinpin.

Titọpa iyipada ni AdWords ko ṣiṣẹ pẹlu awọn alabara ti ko ni awọn kuki ṣiṣẹ. Paapaa botilẹjẹpe ọpọlọpọ awọn olumulo intanẹẹti ṣe lilọ kiri pẹlu awọn kuki ṣiṣẹ, wọn tun le mu kuki olutọpa iyipada kuro. O tun le lo ohun itanna ipasẹ iyipada ni AdWords lati yi koodu iyipada pada. Ti o ba tun ni awọn iṣoro, ro pe ki o kan si ile-iṣẹ ipolowo tabi olupilẹṣẹ oju opo wẹẹbu kan. Inu wọn yoo dun lati ṣe iranlọwọ.

Koko odi

O ṣee ṣe pe o ti gbọ ti awọn koko-ọrọ odi ni Adwords, ṣugbọn bawo ni o ṣe lo wọn gangan? Kini ọna ti o dara julọ lati lo wọn? O dara, o ni kosi oyimbo o rọrun. Akoko, o nilo lati ṣẹda akojọpọ awọn koko-ọrọ odi. Lẹhinna, o le bẹrẹ fifi awọn koko-ọrọ odi si ipolongo rẹ. Ni ọna yi, iwọ yoo ni anfani lati yago fun jafara owo lori awọn ipolongo ipolowo ti ko yipada.

Nigbati o ba n kọ atokọ rẹ, rii daju lati yan awọn iru ọtun ti awọn koko-ọrọ odi. Iwọnyi jẹ awọn ofin ti o ni asopọ ni itumọ-ọrọ, ṣugbọn ko ni ibatan si awọn ọja tabi iṣẹ rẹ. Awọn ipolowo ti o ṣafihan fun awọn ofin ti ko ṣe pataki si awọn ọja tabi awọn iṣẹ rẹ ko ṣeeṣe lati ṣe ipilẹṣẹ eyikeyi tita, nitorina o yẹ ki o yago fun lilo awọn koko-ọrọ naa. O tun le lo awọn koko-ọrọ odi fun awọn ibeere wiwa ti kii ṣe rira. Eyi le ṣe iranlọwọ fun awọn ipolongo rẹ lati ṣaṣeyọri awọn oṣuwọn iyipada ti o ga julọ.

Nigbati ṣiṣẹda kan odi Koko akojọ, o yẹ ki o yan awọn ọrọ ti yoo nira julọ fun ọ lati ṣe ipo fun. O le lo awọn koko-ọrọ ti o ni awọn fọọmu pupọ ti awọn ọrọ tabi awọn gbolohun ọrọ ti o ko fẹ lati fojusi. Ti o da lori ibi-afẹde rẹ, o le ṣafikun awọn koko-ọrọ odi si awọn ẹgbẹ ipolowo tabi awọn ipolongo ati tun lo ọrọ ibaamu odi lati yọkuro eyikeyi awọn ofin ti ko ṣe pataki. Eyi le ṣe iranlọwọ fun ọ lati dinku CPC rẹ, ati mu ipolowo ipolowo rẹ pọ si.

Lati ṣẹda atokọ ti awọn koko-ọrọ odi, o yẹ ki o ṣẹda ẹgbẹ ipolowo lọtọ fun iru Koko kọọkan. Awọn koko-ọrọ wọnyi yẹ ki o bo awọn imọran oriṣiriṣi ti o ni ibatan si awọn ile-iṣẹ ile-iṣẹ ati iṣelọpọ. Ni ọna yi, o le ṣe deede awọn koko-ọrọ rẹ ki o ṣe ibasọrọ pẹlu awọn eniyan ti o yẹ. Sibẹsibẹ, o gbọdọ ṣọra ki o maṣe ṣafikun awọn koko-ọrọ odi si ipele ti ko tọ. Wọn yoo ṣe afikun bi awọn ere-kere. Ti o ba yan ipele ti ko tọ, iwọ yoo pari pẹlu idotin ti ipolongo kan.

Ti o ba jẹ tuntun si Adwords, o dara julọ lati jẹ ki awọn nkan rọrun. Maṣe gbiyanju lati ṣe diẹ sii ju pẹpẹ ti o gba laaye. Ati ki o ṣe sũru – yoo gba akoko lati jẹ ki ẹsẹ rẹ tutu. Nkan yii yoo rin ọ nipasẹ awọn igbesẹ akọkọ lati bẹrẹ ipolongo rẹ. Nibẹ ni diẹ sii si Adwords ju o kan ṣeto ipolongo kan, sibẹsibẹ. Jeki kika lati ni imọ siwaju sii nipa awọn ipolowo idanwo Pipin ati mimuju awọn oju-iwe ibalẹ silẹ.

Iwadi koko

Nigba lilo owo sisan-fun-tẹ ipolongo lati se igbelaruge aaye ayelujara rẹ, Iwadi koko jẹ pataki. Nipa agbọye ohun ti awọn onibara n wa lori ayelujara, o le ṣẹda akoonu ti o yẹ. O tun ṣe iranlọwọ fun ọ lati fojusi awọn olugbo kan pato, gẹgẹbi awọn ti n ṣiṣẹ ni ile-iṣẹ iṣoogun tabi awọn ti o nifẹ si iṣẹ abẹ ọpa ẹhin. Fun apere, ti ọja ibi-afẹde rẹ ba jẹ awọn oniṣẹ abẹ ọpa ẹhin, o le dojukọ wọn pẹlu ipolowo ìfọkànsí. Lilo Google Keyword Planner le ṣe iranlọwọ fun ọ lati wa awọn koko-ọrọ to tọ.

Akoko, lo ohun elo koko ti o jẹ ki o ṣawari awọn koko-ọrọ, ibeere, ati awọn agbegbe ti o ṣe pataki si oju opo wẹẹbu rẹ. Bing jẹ ẹrọ wiwa ẹlẹẹkeji ti o tobi julọ ni agbaye, processing 12,000 miliọnu wiwa ni gbogbo oṣu. Ni kete ti o ti yan awọn koko-ọrọ rẹ, o le kọ akoonu ti o nlo awọn ofin wọnyi. Eyi yoo ṣe alekun awọn aye ti fifamọra awọn alejo tuntun, igbelaruge ijabọ aaye rẹ. Lẹhin iwadi awọn koko-ọrọ, yan awọn ti o dara julọ fun akoonu rẹ.

Ọpa miiran fun iwadi koko jẹ Ahrefs. Ọpa ọfẹ yii fun ọ ni alaye alaye nipa awọn koko-ọrọ, pẹlu iwọn didun wiwa wọn, idije, ati ijabọ oju opo wẹẹbu. O tun le sọ fun ọ iru awọn oludije ni iwọn wiwa ti o ga julọ ati pe wọn nlo awọn ọgbọn miiran lati ṣe ipo giga ni awọn ẹrọ wiwa. Rii daju lati ṣayẹwo awọn oju opo wẹẹbu oludije ṣaaju yiyan ọrọ-ọrọ kan lati fojusi. Laibikita awọn ibi-afẹde rẹ, o ṣe pataki lati loye idije naa ati bii wọn ṣe ṣe ipo fun awọn koko ti o yan.

Igbesẹ pataki julọ ninu iwadi koko ni lati mọ awọn olugbo rẹ. O fẹ lati gba akiyesi awọn olugbo ibi-afẹde rẹ, ati mímọ ohun ti wọn n wa yoo ran ọ lọwọ lati ṣe iyẹn. Eyi le ṣee ṣe nipa lilo ohun elo Koko ọfẹ bi Ọpa Koko Google, tabi irinṣẹ iwadi koko ti o sanwo gẹgẹbi Ahrefs. O le lo alaye yii lati kọ awọn ifiweranṣẹ tuntun ti o ṣe pataki si awọn olugbo rẹ. Eyi jẹ ohun elo ti ko niyelori lati lo fun ṣiṣẹda akoonu tuntun.

Adwords ipolongo ibi-afẹde

Google n pese awọn itọnisọna oriṣiriṣi lati ṣe iranlọwọ fun ọ lati yan awọn ipolowo ti o munadoko julọ fun oju opo wẹẹbu rẹ. O le yan laarin boṣewa ati awọn ibi-afẹde iyipada aṣa, ati pe wọn ṣe iranlọwọ fun awọn ilana ase. Ti o ba ni ile itaja aṣọ ori ayelujara, fun apẹẹrẹ, o le fẹ lati lo awọn ibi-afẹde iyipada aṣa lati mu iye owo ti n wọle ti o ṣe. Lẹhinna, o le ṣafikun awọn iṣe iyipada gẹgẹbi kikun fọọmu asiwaju tabi rira ọja kan. Lati ṣẹda ipolongo Adwords fun ile itaja aṣọ, tẹle awọn imọran wọnyi.

Ṣaaju ṣiṣe ifilọlẹ ipolongo Google Adwords kan, pinnu isuna ti o fẹ lati lo. A ti o dara Ofin ti atanpako ni lati na ni o kere $20-$50 ojo kan. O le nilo lati na diẹ sii tabi kere si da lori idije ti awọn koko-ọrọ ati CPC ti a pinnu. O yẹ ki o tun mọ idiyele ti rira alabara tabi asiwaju ṣaaju ṣeto eto isuna. Sibẹsibẹ, o tun jẹ pataki lati ṣeto awọn ibi-afẹde ojulowo ati ṣe awọn atunṣe lati mu awọn abajade pọ si.

Pipin igbeyewo ipolowo

Nigbati o ba pin awọn ipolowo idanwo ni Adwords, o le yan awọn ẹya ipolowo meji pẹlu awọn abuda oriṣiriṣi. Fun apẹẹrẹ, ni akọkọ ad, o le ṣe iwọn ohun kikọ akọkọ lakoko ti o wa ni keji, ati idakeji. Ni afikun, o le yi URL ifihan pada fun awọn ẹya ipolowo mejeeji. Ni ọna yi, iwọ yoo ni anfani lati wo ipolowo wo ni o munadoko diẹ sii. Lẹhinna, o le yan ipolongo wo lati lo.

Lati pinnu iru ipolowo wo ni o ṣe dara julọ ju ekeji lọ, o le lo sọfitiwia idanwo pipin. Awọn eto sọfitiwia yii jẹ ki o rii ọpọlọpọ awọn metiriki, gẹgẹ bi awọn wiwọle ati awọn iyipada. Awọn metiriki wọnyẹn ṣe pataki si aṣeyọri iṣowo rẹ, nitorinaa yan awọn ti o ni ipa taara awọn abajade rẹ. Fun apere, o le ṣe itupalẹ awọn oriṣiriṣi awọn orisun ti ijabọ oju opo wẹẹbu ati pinnu iru eyi ti o yorisi owo-wiwọle julọ. Sọfitiwia idanwo pipin yoo fihan ọ iru awọn orisun ijabọ ni anfani julọ si iṣowo rẹ.

Lẹhin yiyan awọn iyatọ ipolowo, o to akoko lati ṣe itupalẹ awọn abajade. Lati ṣe bẹ, lọ si “Wo Itan Yipada” ati ki o wa fun awọn ọjọ ati akoko ti kọọkan ipolongo ṣeto ti a títúnṣe. Fun apere, ti o ba ṣe iyipada si ipolowo ọrọ rẹ ni Oṣu Kẹsan 23 ni 7:34 pm, tẹ lori awọn “Ṣe afihan Awọn alaye” ọna asopọ lati wo akoko ati ọjọ gangan ti o ṣe iyipada.

Lati pin awọn ipolowo idanwo ni Facebook, rii daju lati yan isuna ti o mu awọn abajade jade. Facebook ni isuna ti o kere ju ati iṣeduro ti o gbọdọ tẹle. Lẹhinna, pin isuna dogba laarin awọn eto ipolowo meji. Lati gba abajade deede diẹ sii, rii daju lati ṣayẹwo iṣiro iṣiro ti awọn iyatọ. Ti o ko ba ni idaniloju, lo iye owo fun metiriki iyipada. Iye owo apapọ fun titẹ fun awọn eto ipolowo mejeeji le jẹ giga ati ni idakeji.

Ti o dara ju awọn oju-iwe ibalẹ

Idanwo imunadoko ti awọn eroja oriṣiriṣi ti awọn oju-iwe ibalẹ rẹ jẹ bọtini si iṣapeye to munadoko. Ọna kan lati wiwọn imunadoko ti awọn eroja oriṣiriṣi jẹ nipa lilo awọn maapu ooru. Iwọnyi le fihan ọ nibiti awọn eniyan n tẹ lori oju-iwe rẹ, boya wọn n kọju si ipe si iṣe tabi idojukọ lori awọn eroja miiran ti ko ṣe pataki. Nipa titele awọn ihuwasi alejo, iwọ yoo ni anfani lati ṣe awọn atunṣe lati mu aaye rẹ dara sii. Lakoko ti awọn maapu ooru jẹ ọkan ninu awọn ọna ti o wọpọ julọ fun idanwo awọn oju-iwe ibalẹ rẹ, wọn kii ṣe ọna kan ṣoṣo lati mu wọn dara si. Awọn ijabọ data wiwo miiran pẹlu awọn maapu yi lọ, overlays, ati akojọ awọn iroyin.

Iyara oju-iwe jẹ ifosiwewe pataki miiran lati ronu. Ti oju-iwe ibalẹ rẹ ba gun ju lati fifuye, alejo yoo padanu anfani ni kiakia. Eyi le ja si ni oṣuwọn agbesoke giga, eyiti o ṣe itaniji Google ti iriri olumulo ti ko dara ati pe o le ni ipa Ipo Ipolowo rẹ. Nipa lilo caching ẹrọ aṣawakiri ati idinku ọrọ ti ko wulo, o le mu iyara oju-iwe pọ si lakoko kanna ni sisọ CPC silẹ. Nipa sisọ awọn ọran wọnyi, o le mu iriri olumulo ti oju-iwe ibalẹ rẹ dara si ati ilọsiwaju awọn oṣuwọn iyipada rẹ.

Oju-iwe ibalẹ ti a ṣe apẹrẹ daradara jẹ pataki lati mu awọn iyipada pọ si. O yẹ ki o jẹ laisi idimu ati rọrun lati lilö kiri. O tun yẹ ki o rọrun lati lilö kiri, ki awọn alejo yoo jẹ ki wọn ṣe igbese diẹ sii ni yarayara. O yẹ ki o rọrun lati lilö kiri, ati pe o yẹ ki o ni alaye ti o nii ṣe pẹlu awọn ọja tabi awọn iṣẹ ti a nṣe. Oju-iwe ibalẹ kan nilo lati munadoko ni gbogbo awọn ọna wọnyi lati ṣe alekun owo-wiwọle. Igbesẹ akọkọ ni jijẹ oju-iwe ibalẹ rẹ jẹ idanwo ati iṣiro awọn igbero iye oriṣiriṣi. Itele, ṣe idanwo ati tweak awọn aaye fọọmu lati jẹ ki wọn jẹ ọranyan diẹ sii. Níkẹyìn, ṣafikun ẹri awujọ si oju-iwe ibalẹ rẹ lati mu igbẹkẹle pọ si.

Awọn iyipada ipasẹ

Ọkan ninu awọn igbesẹ pataki julọ ni ipasẹ awọn iyipada pẹlu Adwords jẹ idamo iru iyipada. Awọn iyipada yatọ ni iye da lori iru iṣe. Tẹ-nipasẹ ati tita, fun apere, jẹ mejeeji kan fọọmu ti iyipada, ati nitorina iye ti kọọkan yatọ. O tun le lo awoṣe iyasọtọ lati pinnu iye kirẹditi lati fun iru iyipada kọọkan. Ti o ko ba mọ bi o ṣe le ṣe ikalara awọn iyipada, eyi ni diẹ ninu awọn igbesẹ lati ṣe iranlọwọ fun ọ lati bẹrẹ:

Ni ibere, rii daju pe o ni aami aaye agbaye kan, tabi koodu ti o ṣe igbasilẹ iyipada kọọkan. Fun apere, ti o ba ni app tabi oju opo wẹẹbu ti o ṣe ẹya nọmba foonu kan, koodu iyipada rẹ le ṣe igbasilẹ ipe fun ọ. O tun le lo koodu iyipada aṣa lati tọpa awọn ipe foonu. Ni ọna yi, Akọọlẹ AdWords rẹ yoo gba koodu ipasẹ alailẹgbẹ nigbati alejo ba tẹ ọna asopọ nọmba foonu kan pato.

Ọnà miiran lati tọpa awọn iyipada pẹlu Adwords ni lati ṣeto awọn koodu ipasẹ lori oju-iwe kọọkan ti oju opo wẹẹbu rẹ. O le fọwọsi fọọmu kan lori oju opo wẹẹbu AdWords lati ṣe bẹ tabi lẹẹmọ koodu kan si oju-iwe wẹẹbu rẹ. Ni kete ti eyi ba ti ṣe, o le lorukọ awọn iyipada ki o tọpa iṣẹ ṣiṣe ti ipolowo kọọkan. Ti o ba fẹ mọ ni pato iye eniyan ti n yipada nitootọ lati awọn ipolowo rẹ, eyi ni ọna ti o dara julọ lati wiwọn ipolongo rẹ.

Ni kete ti o ti ṣeto koodu iyipada fun aaye rẹ, o le fi Google Tag Manager sori ẹrọ lati tọpa aṣeyọri ti titẹ-ipolowo kọọkan. O yoo dari o nipasẹ awọn ilana igbese-nipasẹ-Igbese, pẹlu lilo ID iyipada, aami iyipada, ati ki o kan linker. Google Tag Manager yoo tun fun ọ ni okeere JSON ti o nilo. O le lẹhinna tunto awọn afi ki o tọpa awọn iyipada pẹlu Adwords.

Awọn nkan pupọ lo wa ti o yẹ ki o mọ ṣaaju ifilọlẹ ipolongo ipolowo ni Adwords. Ti o ko ba ni idaniloju ibiti o bẹrẹ, ka nkan yii lati kọ ẹkọ nipa awọn akori Koko, Awọn aṣayan ifọkansi, Kalokalo, ati Ipasẹ Iyipada. O le paapaa ṣayẹwo awọn apoti mejeeji ki o daakọ ati lẹẹmọ awọn ipolowo lati awọn orisun miiran. Ni kete ti o ti daakọ ipolowo rẹ, rii daju pe o yi akọle pada ki o daakọ ti o ba nilo. Ni ipari, awọn ipolowo rẹ yẹ ki o dabi awọn ti o rii nigbati o ṣe afiwe wọn.

Koko awọn akori

Google ṣẹṣẹ ti yi ẹya tuntun jade ti a pe ni 'Awọn akori Koko’ eyi ti yoo ṣe iranlọwọ fun awọn olupolowo fojusi awọn ipolowo wọn daradara siwaju sii. Awọn akori koko yoo wa ni ẹya Awọn ipolongo Smart ni awọn ọsẹ to nbo. Google ṣe ikede ogun ti awọn irinṣẹ tuntun ti a ṣe apẹrẹ lati dinku awọn ipa ti awọn titiipa COVID-19, pẹlu Smart Campaigns. Ka siwaju lati wa bi o ṣe le lo anfani awọn irinṣẹ tuntun wọnyi. Jẹ ki a lọ sinu diẹ ninu wọn.

Ọkan anfani ti awọn koko-ọrọ koko ni pe wọn ṣe awọn afiwera laarin awọn koko laarin ẹka kanna ni irọrun. Fun apere, o ṣoro lati ṣe afiwe iṣẹ ti awọn ọrọ-ọrọ oriṣiriṣi fun bata ati awọn ẹwu obirin nigbati wọn ba ṣe akojọpọ ni ẹgbẹ ipolowo kanna. Sibẹsibẹ, ti o ba tẹle a mogbonwa akori eni, iwọ yoo ni irọrun ṣe afiwe iṣẹ ṣiṣe koko kọja awọn ipolongo ati awọn ẹgbẹ ipolowo. Ni ọna yi, iwọ yoo ni aworan ti o han kedere eyiti awọn koko-ọrọ jẹ ere julọ fun ẹka ọja kọọkan.

Ibamu – Nigbati eniyan ba lo awọn ẹrọ wiwa Google lati wa awọn ọja, awọn ipolowo ti o ni awọn koko-ọrọ ti o yẹ ni o ṣee ṣe diẹ sii lati tẹ. Ibaraẹnisọrọ tun ṣe iranlọwọ ilọsiwaju Iwọn Didara ati oṣuwọn titẹ. Nipa lilo awọn koko-ọrọ ti o jọra ni awọn ẹgbẹ ipolowo oriṣiriṣi, o le fi owo ati akoko pamọ. Awọn ọgbọn bọtini diẹ lati mu ilọsiwaju ibaramu Koko pẹlu:

Awọn aṣayan ifọkansi

O le yan lati lo ipele ìfọkànsí ipolongo fun alagbeka ati awọn ipolowo ifihan. Ifojusi ipolongo jẹ lilo gbogbogbo fun gbogbo awọn ipolowo ninu ipolongo naa, ati awọn ẹgbẹ ipolowo le bori ifọkansi ipolongo. Lati yi ifọkansi ipolongo rẹ pada, o yẹ ki o lọ si awọn Eto taabu, lẹhinna tẹ lori Awọn ibi-afẹde Ibi. Tẹ Ṣatunkọ lati yipada awọn ibi-afẹde ipo ti o ti yan. O le yọkuro awọn ipo kan pato lati awọn olugbo ibi-afẹde rẹ. Ni omiiran, o le ṣatunṣe idu fun pato awọn ipo.

Apa pataki miiran ti ipolongo ipolongo awujọ awujọ jẹ ibi-afẹde to munadoko. YouTube, fun apere, faye gba o lati fojusi nipasẹ tabili, tabulẹti, tabi awọn ẹrọ alagbeka. O tun le yan boya tabi kii ṣe ipolowo yoo han ni agbegbe kan pato. Ọpọlọpọ awọn burandi n ta ọja mejeeji ni orilẹ-ede ati ni agbegbe, nitorina o ṣe pataki lati ro ibi ti awọn olugbo n gbe. Ti o ba n gbiyanju lati de ọdọ olugbo nla kan, o le fẹ lati lo ibi-afẹde metro. Ṣugbọn ṣe akiyesi pe ifọkansi metro le jẹ gbooro pupọ fun iṣowo agbegbe rẹ.

Lilo awọn olugbo ibaramu le ṣe iranlọwọ fun ọ lati fojusi awọn olugbo rẹ ti o da lori awọn iwulo, isesi, ati awọn alaye miiran. Ni ọna yi, iwọ yoo ni anfani lati de ọdọ awọn eniyan ti o ṣeese julọ lati nifẹ si awọn ọja tabi iṣẹ rẹ. Ni afikun, o le fojusi awọn eniyan wọnyi taara nipa kikojọ oju opo wẹẹbu rẹ tabi awọn koko-ọrọ. Google Adwords yoo lo data koko rẹ lati ṣẹda awọn olugbo ijomọ rẹ. Lẹhinna, Ipolowo rẹ yoo han ni iwaju awọn eniyan ti o tọ ti o da lori awọn ifẹ wọn, isesi, ati data ibi.

Awọn ipolowo atunbere jẹ aṣayan nla ti o ko ba mọ iru olugbo ti o n fojusi. Titun-tita gba ọ laaye lati de ọdọ awọn alejo ti o wa lakoko ti atunbere gba ọ laaye lati fojusi awọn tuntun. Kanna kan si awọn ipolowo ifihan lori awọn oju opo wẹẹbu miiran. O le paapaa ni anfani lati fojusi awọn oju-iwe pupọ fun ipolongo ipolowo rẹ. Pẹlu awọn ọna wọnyi, o le de ọdọ olugbo nla kan. Ti o ba fẹ de ọdọ olugbo ti o gbooro, o le fojusi awọn oju-iwe pupọ fun koko-ọrọ kan pato.

Lakoko ti ibi-afẹde koko ti jẹ ẹhin ti wiwa isanwo lati ibẹrẹ rẹ, Ifojusi awọn olugbo jẹ irinṣẹ pataki ni ipolowo ori ayelujara. O gba ọ laaye lati yan ẹniti o rii awọn ipolowo rẹ ati rii daju pe isuna ipolowo rẹ lọ si awọn eniyan ti o ṣeeṣe julọ lati ra. Ni ọna yi, iwọ yoo ni idaniloju lati gba ipadabọ lori isuna ipolowo rẹ. O ṣe pataki lati nigbagbogbo tọka pada si ilana rẹ nigbati o ba pinnu lori ibi-afẹde olugbo.

Kalokalo

O le yan laarin awọn ọna oriṣiriṣi meji ti ase lori Adwords. O wọpọ julọ ni Iye owo Fun Tẹ (CPC). Iru ipolowo yii nilo awọn olupolowo lati pinnu iye ti wọn fẹ lati sanwo fun titẹ kọọkan. Yi ọna ti wa ni kà awọn bošewa, ṣugbọn kii ṣe ọna kan nikan lati ṣaja. Ọpọlọpọ awọn ọna miiran wa, bakanna. Eyi ni diẹ ninu wọn:

Awọn koko ọja kii ṣe awọn koko-ọrọ gangan fun AdWords (PPC). Iwọnyi ni awọn orukọ ọja ati awọn apejuwe ti awọn eniyan tẹ gangan sinu ọpa wiwa. Iwọ yoo tun nilo lati mu awọn orukọ ọja dojuiwọn ti awọn ibeere ere ba bẹrẹ si han ninu ipolongo PPC rẹ. Eyi ni awọn imọran diẹ lati mu yiyan ọrọ-ọrọ rẹ pọ si. Ninu awọn ipolowo PPC, afihan eniti o-wonsi. Lati le mu awọn iyipada pọ si, iwọ yoo nilo lati ṣatunṣe awọn koko-ọrọ rẹ ati awọn idu.

Awọn ilana idu adaṣe le ṣe iranlọwọ fun ọ lati mu iṣẹ amoro kuro ninu awọn ipolowo isanwo, ṣugbọn pẹlu ọwọ ṣatunṣe awọn idu rẹ le fun ọ ni awọn abajade to dara julọ. Lakoko ti idu rẹ pinnu iye ti iwọ yoo san fun koko-ọrọ kan pato, ko ṣe dandan pinnu ibi ti o wa ni ipo ninu awọn abajade wiwa Google. Ni pato, Google kii yoo fẹ ki o gba aaye oke fun Koko rẹ ti o ba n na diẹ sii ju iwulo lọ. Ni ọna yi, iwọ yoo ni iwoye deede diẹ sii ti ROI rẹ.

O tun le lo awọn iyipada ase lati fojusi awọn agbegbe agbegbe kan pato, awọn ẹrọ itanna, ati awọn fireemu akoko. Nipa lilo idu modifiers, o le rii daju pe awọn ipolowo rẹ han nikan lori awọn oju opo wẹẹbu ti o yẹ. O tun ṣe pataki lati ṣe atẹle awọn ipolowo rẹ ati awọn idu lati rii daju pe o n gba ROI ti o dara julọ. Maṣe gbagbe lati ṣe atẹle iṣẹ ti awọn ipolowo ati awọn idu rẹ – wọn ṣe pataki si aṣeyọri ti ipolongo ipolowo sisanwo rẹ.

Awọn ipolongo Smart pin ipinfunni wọn si ọpọ “awọn ẹgbẹ ipolowo.” Wọn fi mẹwa si aadọta awọn gbolohun ọrọ ti o ni ibatan si ẹgbẹ kọọkan, ki o si se ayẹwo kọọkan kọọkan leyo. Google kan ipese ti o pọju fun ẹgbẹ kọọkan, nitorina ilana ti o wa lẹhin ipolongo jẹ awọn gbolohun ti a pin ni oye. Nitorina, ti o ba fẹ ki awọn ipolowo rẹ han ni iwaju awọn olugbo ibi-afẹde rẹ, o yẹ ki o ṣe awọn ipinnu ọlọgbọn nipa ase lori Adwords. Ni ọna yi, awọn ipolowo rẹ le de ọdọ awọn olugbo ibi-afẹde rẹ ati mu awọn tita pọ si.

Titele iyipada

Lati mu ipadabọ rẹ pọ si lori inawo ipolowo, o yẹ ki o ṣeto ipasẹ iyipada Adwords. O le ṣe eyi nipa titẹ awọn iye oriṣiriṣi fun awọn oriṣiriṣi awọn iyipada. O tun le yan lati tọpa ROI nipa titẹ awọn iye oriṣiriṣi fun awọn aaye idiyele oriṣiriṣi. O le yan lati ṣafikun awọn iyipada laarin iye akoko kan, fun apere, ni gbogbo igba ti ẹnikan tun ṣe ipolowo rẹ. Ni ọna yi, o le tọpinpin iye eniyan ti wo ipolowo rẹ, sugbon ko dandan ra nkankan.

Ni kete ti o ti ṣe imuse ipasẹ iyipada Adwords, o le gbejade awọn data wọnyi si Awọn atupale Google lati wo iru ipolowo ti o yori si awọn iyipada pupọ julọ. O le paapaa gbe awọn iyipada wọnyi wọle si Awọn atupale Google. Ṣugbọn rii daju pe ki o ma ṣe ilọpo-meji ati gbe data wọle lati orisun kan si omiran. Bibẹẹkọ, o le pari pẹlu awọn ẹda meji ti data kanna. Eyi le fa awọn iṣoro. Eyi jẹ iṣoro ti o wọpọ ati pe o le yago fun nipa lilo ohun elo ipasẹ iyipada AdWords kan.

Lakoko ti o tun le lo ipasẹ iyipada Adwords lati jẹ ki iṣowo rẹ ṣiṣẹ daradara siwaju sii, o le jẹ akoko-n gba ati idiwọ lati ro ero ohun ti o ṣiṣẹ ati ohun ti kii ṣe. Bọtini naa ni lati pinnu iru awọn iyipada ti o ṣe pataki julọ si iṣowo rẹ ki o tọpa wọn. Ni kete ti o ti pinnu iru awọn iyipada ti iwọ yoo tọpinpin, iwọ yoo ni anfani lati pinnu iye owo ti o n ṣe pẹlu titẹ kọọkan tabi iyipada.

Lati bẹrẹ pẹlu ipasẹ iyipada Adwords, iwọ yoo nilo lati sopọ awọn atupale Google si oju opo wẹẹbu rẹ. Iwọ yoo nilo lati yan ẹka ti o yẹ ati awọn iyipada orukọ ni Awọn atupale Google. Titọpa iyipada jẹ iwulo pupọ fun titọpa imunadoko ti awọn ipolowo ati awọn iṣe ti awọn alabara. Paapaa ilosoke kekere ni oṣuwọn iyipada le ṣe iranlọwọ fun ọ lati dagba iṣowo rẹ. Niwon gbogbo tẹ owo, iwọ yoo fẹ lati mọ ohun ti n ṣiṣẹ ati ohun ti kii ṣe.

Oluranlọwọ Tag Google le ṣe iranlọwọ fun ọ lati ṣeto ipasẹ iyipada fun oju opo wẹẹbu rẹ. O tun le lo Google Tag Manager lati ṣe imuse rẹ. Lilo Oluranlọwọ Tag Google, o le ṣayẹwo ipo ti awọn afi ipasẹ iyipada. Ni kete ti aami naa ti jẹri, o le lo ohun itanna Google Tag Assistant lati rii boya koodu ipasẹ iyipada rẹ n ṣiṣẹ. Ati ki o ranti lati lo ọna ipasẹ iyipada iyipada ti o ṣiṣẹ daradara fun oju opo wẹẹbu rẹ. Awọn imọran wọnyi le ṣe iranlọwọ fun ọ lati ni anfani pupọ julọ ninu awọn ipolongo Adwords rẹ.