Tag: Google adwords anzeige

If you’re trying to drive traffic to your website, Adwords can help you increase your conversion rates. This type of paid search is faster than organic search and can offset the time it takes to start generating traffic. Nigbati o ba lo daradara, Adwords campaigns can help you raise brand awareness, increase qualified traffic to your website, and ensure that you remain competitive at the top of the Google results page. According to a study by Google, paid ads increase the likelihood that a user will click on an organic ad.

Iye-fun-tẹ (CPP) ase

CPC (iye owo-fun-tẹ) bidding for Adwords determines how much an advertiser will pay per click on an ad. The amount of money an advertiser bids is called the max bid. It is based on three factors: keyword relevancy, ibalẹ iwe didara, ati contextual ifosiwewe. It is important to remember that a high max bid doesn’t always mean you’ll win the auction. If you can optimize your ad for high Quality Score and Ad Rank, you can significantly increase your AdWords spend.

If you’re unsure of your CPC, you can use the SEMrush Keyword Magic tool to find out what your average CPC is. It will show you the keyword and its related variations, and will tell you their average CPC. Once you have a good idea of what the CPC is for your keyword, you can choose a more expensive CPC if necessary.

When using CPP for Adwords, you can set your max CPP bid for each keyword and ad group. To use this feature, you must set minimum call and click thresholds. Call Metrics has a help page for setting up bid-per-call. It’s also worth checking out your adgroup’s quality score. And don’t forget to use the Call Extensions feature if it’s available.

Cost-per-click bidding for Adwords is the most effective method to promote a website. It’s not just about increasing your budget, but also increasing your conversion rate. You can use different CPC bidding techniques, including conversion bidding and PPC bidding. By setting a max CPC, you can maximize your clicks based on your budget size.

One way to increase your CPC is to use ad relevancy. You can increase the number of conversions by targeting specific audiences with relevant ads. In addition to using a relevant CPC, you can also use a Keyword Magic tool to find long-tail keywords. This tool will help you narrow down your search terms. Lẹhinna, combine several of them into a relevant ad group.

Dimegilio didara

To get the best quality score for your Adwords campaign, you have to optimize the ad copy. Make sure that it matches the keywords that you are advertising. The content of the ad copy must be relevant and informative. Ni afikun, the ad group that you’ve created must include the keywords “blue awọn aaye.” The content of the landing page must provide the exact information that your ad is trying to provide.

Your quality score is determined by three factors: the expected clickthrough rate (CTR), the relevance of the ad, and the experience of the landing page. CTR is measured based on historical data from ads using the keyword that you have selected. A high CTR indicates that your ad is relevant to your audience. If it’s not, your ad will receive a low quality score. If your ad’s CTR is low, make sure to adapt your ad text accordingly.

As you’ve probably guessed, the quality score of your ad determines where and how much it costs per click. Your ad will appear on the first page of search results if your quality score is high. The higher the score, the lower your ad cost will be. To increase your Quality Score, you’ll need to make sure that you optimize your landing page and keywords. This means ensuring that the content of your ad is relevant to the keyword grouping.

Your ad and keywords should tie together. A low CTR is the worst way to improve your quality score. It’s important to make sure that you have a landing page for any keyword that’s low in CTR. The better the ad is, the more likely the audience will click on it. But it’s not enough to create great content. Your ad should be visually appealing and engaging.

The Quality Score for Adwords is a number that is calculated based on the content of your website and the ads you post. High scores mean that your ad will appear higher on search results. This can boost the success of your campaign and reduce your costs. A low quality score will hurt your business. By making your ads more relevant, you can outbid your competitors and boost your quality score to the sky. You can improve your Quality Score by hiring a professional ad writer.

Landing page

It is very important to create a landing page for Adwords to get the best conversion rates. AdWords allows you to create ad campaigns based on keywords, but a landing page will improve your conversion rates. Make sure your landing page contains useful information and is consistent with the rest of your website. Yato si, you should avoid copy-pasting the same content and messaging as your competitors’.

Akoko, you should make sure that your landing page is optimized for SEO. You can easily do this by using a drag and drop builder. Make sure that the content of your landing page is relevant to your ads and it is easy for visitors to navigate. You can use tools such as SeedProd to create the best landing page for your business. This tool also offers drag-and-drop editor, which can make your landing page easier to create.

Besides being keyword-specific, your landing page should contain compelling copy that convinces visitors to take action. Your copy should also be easy to read and understand. Use headings to make the reading navigation easier and bullet points to highlight important points. It should also be riveting to entice the reader to read more. You should also provide details about your product or service to make the visitors interested in buying it. It is important to include a link to your website, but do not overdo it.

A well-crafted landing page will increase your conversion rate. Jubẹlọ, it will also help you to reduce your cost per acquisition. When you use a good landing page, you can expect to receive additional traffic from search engines. The best way to create an effective landing page is to analyze your keywords and choose a keyword list. You can also use tools such as Semrush, Serpstat and Google Keyword Planner to help you with keyword research.

Your landing page should include a compelling headline. This is the most important element of the copy. Ranti, only a small number of visitors will actually read the rest of your copy, so it must push your offer and answer the so-called “So what?” question. This will make it easier for you to convert the traffic into sales. If you optimize your landing page, it will have a positive impact on your Google Ads account and increase your conversion rate.

Iwadi koko

Keyword research is an essential part of search marketing, especially if you’re launching a new website or product. It will help you determine which keywords your potential customers are searching for. You can perform keyword research by using free tools like Google’s keyword planner, which estimates monthly search volumes and monitors trends in real time. Keyword planners also show you relevant phrases, top search terms, and rising or trending topics. Here are a few ways to conduct keyword research for your AdWords campaign.

Another effective way to research keywords is to use a tool like SEMRush, which gives you the keyword data from Google Adwords. It’s particularly useful when you want to see what your competition is bidding on. Keyword Spy and SpyFu are great options for competitor research, but they only give you data for the US and UK, and Ireland is not covered by those two countries. If you’re selling a product or service in Ireland, you’ll need to focus on keywords that are relevant to your area.

After selecting a seed keyword, you should expand it into a higher level list of related keywords. Remember that your target audience will use keywords to search for solutions, and this information is valuable. Getting your content in front of your potential customers while they’re searching for answers can increase your traffic. Once you’ve narrowed down your seed list, you can begin your search campaign with an adwords campaign for your website.

A key part of keyword research for Adwords is determining your target audience and finding high-value keywords that target your audience. Keyword research is the best way to find relevant keywords. Google’s keyword tool can help you do this, as can paid tools such as Ahrefs. Using these tools will allow you to generate a list of relevant keywords and measure their search volume. Nipa ṣiṣe eyi, you can find profitable keywords for your site, and boost your website’s search engine rankings.

Once you’ve narrowed your target keywords, you can use Google’s Keyword Planner and other tools to find similar terms. It’s vital to understand your target audience and how to tailor your campaigns to their needs. Use the tools to find the keywords your target audience is searching for and then create a keyword group based on these parameters. Using the Google Keyword Planner is a great start, but you can never have too many keywords.

You can create multiple campaigns in your AdWords account and use a wide variety of keywords, ìpolówó, and ad groups to target your target audience. The main goal is to convert these clicks into sales. But before you start creating and deploying your campaigns, there are a few things you should know. To maximize your Adwords campaign, be sure to follow the following tips. In addition to keyword research and ad copy, you should also keep track of how much your campaign costs.

Iwadi koko

Before you begin to promote your products or services, you must do some keyword research. Keyword research is the process of identifying profitable markets and search intents. Keywords help you obtain statistical information about internet users. In order to choose the right keywords for your ad campaigns, you must use Google’s keyword tool. Using this tool will help you find phrases that are relevant to your product or service and that will draw the attention of those who are already interested in your product or service.

To find keywords that will attract your target customers, try to think about what your ideal customer is actually looking for. Fun apere, a logo designer may be searching for a design company with a certain price. This will help you determine the right AdWords keyword budget. If the buyer is looking for a logo, fun apere, you would want to focus on this specific keyword. Sibẹsibẹ, this type of keyword is not as profitable as the other two options.

You can also use a combination of keywords. People generally use phrases instead of a single word. Ni ọna yi, they can target the exact same audience. Lẹhinna, when they find something they want, they can easily reach them. Ni kete ti o ni atokọ ti awọn koko-ọrọ, you can start to write content for that keyword. Keyword research is crucial for improving your ranking on search engines and attracting a more targeted audience. When you pick the right keywords, you are half-way done.

Once you’ve compiled your list, it’s time to conduct keyword research. Keyword research takes anywhere from five minutes to several hours, depending on your size and industry. With keyword research, you’ll gain better insight into your market’s search behaviors and design stronger SEO campaigns. Relevant keywords help you fulfill the needs of your users and outrank competitors. And low competition means fewer competitors, making it easier to rank high for keywords that have a high monthly volume.

Using Google’s Keyword Planner, you can determine which keywords have high search volume by month. Fun apere, summer months should target keywords that get a high amount of traffic. It’s easy to get lost in a long list of keywords and make your ads fall into obscurity. The best way to narrow down your list is to use the Keyword Planner’s filter options, which appear in the lower left corner of the screen.

Adwords ad copy

Writing good Copy for Adwords ads can seem like an easy task. You need to include only a few words, but they have to be compelling to get the reader to click. The copy should match the landing page, pelu. KlientBoost has tested over 100 different ad copywriting tricks and found the following 10 to be the most effective. Keep reading for some great tips. You should always use a compelling call-to-action, koko, and special features.

A callout extension can be used for supporting information that isn’t included in the ad copy. These extensions work like in-site navigation and direct readers to specific pages on a website. Fun apere, a Nike ad could include a list of popular products and sections. A Callout extension can be used for even more information, but it should not exceed 25 characters. Use this technique sparingly.

A searcher who sees your ad includes the search query will be more likely to convert. Ad copy that includes the search query will increase the chances of conversion. By incorporating the search query in the ad, it is more likely to be clicked by the searcher. You’ll save money on Adwords ads by boosting your ROI. And the best part is that Anyword has a 7-day free trial.

Dynamic keyword insertion is a powerful feature that allows advertisers to make their headline and ad content relevant to the keywords searched for in the ad. It is especially effective for different audiences and call-to-actions. IF Functions help you customize your Ads based on the user’s search. If your audience is largely male, you might want to consider changing the headline. Bibẹẹkọ, you’ll end up with ads that are not relevant to their search terms.

Power words draw people in and engage their emotions. “You” is the biggest power word, and it is extremely effective. Nigbati o ba lo daradara, it focuses on the audience rather than your business. This approach increases your chances of attracting conversions. A great copywriter anticipates the reactions of his or her audience and answers questions before they ask them. You can also choose to change the case of your headlines to make them more appealing to smaller screens.

Adwords conversion tracking

You can implement Adwords conversion tracking on your website by using a code that’s integrated into your web pages. Once the code is deployed, you’ll see a new column called Converted Clicks. This information will be helpful for optimizing your account and writing new ads. It can also help you choose the right keywords and bids for your ads. To enable conversion tracking, go to the Adwords interface and click on the Accounts tab.

The first step in configuring AdWords conversion tracking is to choose a conversion type. This can be a purchase, a sale, signup, or a view of a key page. Once you’ve chosen a conversion type, you can select a corresponding category in the AdWords interface. You can also create new conversion types, which is useful if you’re running a large number of ads.

You can also use a global snippet for your site, which is an AdWords pixel that can be placed on any page of your site. This will help you to see which AdWords conversions are leading to sales. If you have multiple ads running at the same time, you can use a single global snippet for each ad, so you can see which ad is working the best.

Using Adwords conversion tracking can help you measure your ROI and increase your conversion rates. This will also allow you to take advantage of Smart Bidding strategies, which automatically optimise your campaigns based on your business goals. This will result in more conversions and more customer activity. By focusing on the right keywords, you can get your ads in front of the most relevant people and improve your ROI. Ni ọna yi, you’ll be able to better optimize your Adwords campaigns and reap the maximum profit from your investment.

Once you have your Adwords account set up, you can configure your website to track your conversions. Lẹhinna, you can install a global site tag. Once it is installed, go to the Analytics dashboard and enter gtag(‘config’,’AW-CONVERSION_ID’). After installing the global site tag, configure it for conversion tracking. You’ll need to provide a conversion ID that matches your Google Ads account, or else you’ll get error messages.

Cost of Adwords campaign

The cost of an Adwords campaign depends on many factors, including the type of ad you choose, daily budget, and the number of clicks you want to receive each day. Creating a budget for your campaign is essential to help you manage your costs. A daily budget is determined by the maximum CPC that you are willing to pay for each ad. Ni ọpọlọpọ igba, this amount is equal to one third of your monthly budget.

You should set a reasonable daily budget, since it is necessary to collect data in order to make improvements. The best way to set your budget is to start small and gradually work your way up. Most companies will begin with a small budget and then increase it as their ad spend grows. Sibẹsibẹ, it is vital to keep in mind that the cost of ad spend can go up or down depending on the type of business you run.

Although the cost of an Adwords campaign may be prohibitive for some businesses, many people can benefit from it. It is a highly effective way to promote a business and reach millions of potential customers. While it can be expensive, AdWords can help you offset the cost of your ad campaign by improving conversion rates. Using Google AdWords is a worthwhile investment, and the results can be impressive.

Using negative keywords is an excellent way to minimize your ad spend. By hiding your ads when a user searches for a particular term, you can save money on clicks that do not lead to a conversion. By implementing a negative keyword strategy, you can greatly reduce your AdWords campaign and increase your ROI. With the help of a good online tool, you can find out which keywords bring in the most clicks and reduce your spending.

If you want to create an effective campaign on Adwords, you will need to know a few basic things to make your ad stand out. Lati ṣe eyi, you should focus on your keywords, CPC (iye owo fun tẹ), Quality score and competitor intelligence. Lati bẹrẹ, you can start with automatic bids. You can also set bids manually, but this may require extra maintenance. Jubẹlọ, your ad copy should be short and to the point. The headline is the first thing that users see and should convince them to click on it. A clear call to action is also very important.

Keyword targeting

If you’re trying to attract new customers to your website, you may want to try using paid search or AdWords to promote your product. This type of advertising is often used by small businesses that are looking to sell something right now, but can be expensive for advertisers. Keyword targeting in Adwords allows you to customize your ads to target those users who are searching for your product or service. With keyword-targeting, your ads will appear only when they are most likely to be interested in what you have to offer.

Fun apere, a fashion blog is a great place to advertise. A user searches for “handbag trends.” They find the article and click on a keyword-targeted ad featuring a high-margin handbag. Because the ad is relevant to the context, the visitor is more likely to click on it. This increases the chances that someone will click on the ad and purchase the product.

Keyword targeting in Adwords works by showing a display ad or video ad to people who are actively looking for the products or services you offer. You can also target specific pages of your website so that your ad or video is displayed on a webpage the user chooses. Once a person clicks on an organic listing, your ad will be shown, as well as any relevant content that matches the keyword.

Another popular strategy in Adwords is to use the Google Ads Keyword Tool to find new keywords. It allows you to combine multiple keyword lists and track the search volume for a particular topic. Yato si, the tool will provide historical search volume data for the chosen keywords. These keywords can help you refine your keyword strategies based on what your target audience is looking for. In addition to targeting keywords, keyword targeting can help you adjust your strategy depending on the season or the news.

Iye owo fun titẹ

There are a few factors that determine the cost per click for Adwords. These include the quality score, koko, ọrọ ipolowo, ati oju-iwe ibalẹ. To reduce your cost per click, make sure all of these elements are relevant and effective. Bakannaa, it is important to increase your click-through-rate (CTR) to ensure you are getting a high ROI. In order to determine your CTR, create a Google Sheet and record the costs of each click.

Once you have a basic idea of how much your CPC is, you can begin to tweak your campaign. A simple way to optimize your ads is to improve their quality score. Awọn ti o ga awọn didara Dimegilio, the lower your CPC will be. Try optimizing your website content and ad copy, and make sure your ads are relevant to users’ awọrọojulówo. Try to improve your quality score, and you can save up to 50% or more on your CPC.

Another way to decrease your CPC is to increase your bids. You don’t have to increase your bid drastically, but it can help you get more conversions for less money. The key is knowing how much you can bid before your conversions become unprofitable. A minimum of $10 can bring in a healthy profit margin. Ni afikun, the higher you bid, the more likely you will be to get the desired conversion.

Nikẹhin, the cost per click for Adwords depends on the industry you are in. Fun apere, if you sell a $15 e-commerce product, a cost per click of $2.32 may make more sense than a $1 click for a $5,000 service. It is important to understand that cost per click varies greatly depending on what type of product you are selling. Ni Gbogbogbo, tilẹ, if it’s a service or a professional-looking business, the cost per click will be higher.

Dimegilio didara

There are several factors that contribute to the quality score of your ads. You can improve your Quality Score by creating relevant ads and landing pages. The Quality Score is not a KPI, but it is a diagnostic tool that can help you understand how your campaign is performing. It is a guide that will help you get a better result. You should always aim for a high Quality Score in your ad campaign. To get the most out of your ad campaigns, here are a few tips:

Akoko, try to choose the right keywords for your ad campaign. You can do this by using a keyword tool. A tool that lets you find relevant keywords is available at Google. It will help you choose the most relevant ad group. Ni afikun, make sure your ads contain your keyword in the headline. This will improve your quality score and increase the chances of them being clicked on. You can check if your keywords are relevant or not by clicking on the “Awọn ọrọ-ọrọ” section in the left sidebar and then click “Search Terms.”

Aside from keywords, you should also check the click-through rate of your ads. A high Quality Score means that the ad is relevant to the searchers’ queries and landing pages. A low Quality Score means that your ads are irrelevant. Google’s main goal is to give searchers the best experience possible and that means making the ads relevant to the keywords. A high Quality Score is best for your ads if they get as many clicks as possible.

Oye oludije

One of the best ways to gather competitive intelligence for Adwords is to research your competitors. This means understanding their keyword lists, campaign structure, offers, and landing pages. You should always conduct competitive analysis to stay on top of your competitors. The more you know about your competitors, the easier it will be to gather competitive intelligence. This can be very useful in forming a marketing strategy. Ni afikun, it can be useful to identify new opportunities.

The best competitive intelligence tools are constantly updated, so that you always stay one step ahead of your competitors. The data you gather from these tools will help you make informed decisions and stay on top of your competitors. On average, there are 29 companies that are closely related to yours. Nipa lilo awọn irinṣẹ wọnyi, you can see what these companies are doing and what they’re doing well. You can also find out their strategies and decide whether they’ll help you succeed.

SimilarWeb is another great tool to use for competitive intelligence. This tool allows you to compare your website to competitors’ to see what kind of performance they’re getting. In addition to traffic, you can check domains and competitors to see if they’re increasing traffic or losing market share. This competitive intelligence is crucial for digital marketing. You’ll have to know your competition to be successful. O da, there are free tools that can give you a rough idea of where you stand in the industry.

Once you’ve identified your competitors, you can begin to compare their strengths and weaknesses. Having competitive intelligence on your competitors will give you an edge and make your marketing strategy better. The marketing team can use this data to develop new marketing initiatives, and the sales department can use this information to fine-tune its sales scripts. It’s important to include sales and customer feedback when you’re planning your next campaign.

Koko awọn akori

When using Adwords, it is important to remember to use keywords that reflect your business offerings. Ni gbolohun miran, avoid single words that are too generic. Dipo, use longer phrases such as “ifijiṣẹ apoti ẹfọ Organic,” which is a highly specific phrase that will attract the right customers. It is less effective to use multiple keywords separately, tilẹ. It is important to note that different customers may use a variety of terms to describe your products and services, so make sure to list all of these variations. These variations can include spelling variations, plural forms, and colloquial terms.

Google Ads Smart Campaigns use keyword themes, which are different from Google Search campaigns. These themes are used to match your ads to searches a person would perform for your products or services. Ni gbogbogbo, Google recommends a maximum of seven to ten keyword themes, but the number of themes you use is up to you. Make sure that you use keyword themes that are similar to the searches that people would use to find your product or service. The more relevant your keyword theme is, the more likely your ads will appear on the search results page.

Creating multiple campaigns is a great way to target different product categories. Ni ọna yi, you can focus more of your advertising budget on a particular product or service while making it easier to compare performance of various keywords in your campaign. Ni afikun, you can use different keywords for different product categories. You can also make separate campaigns for each of them to highlight one aspect of your business. You can edit a Smart campaign by clicking on its name and then selecting keyword themes.

O ti pinnu lati polowo lori Google AdWords. Ṣugbọn bawo ni o ṣe gba awọn esi to dara julọ? Kini awọn ẹya ti AdWords? Kini nipa tun-tita? Iwọ yoo rii ninu nkan yii. Ki o si pa kika fun ani alaye siwaju sii! Lẹhinna, lo awọn imọran wọnyi lati gba awọn esi to dara julọ! Inu rẹ yoo dun pe o ṣe! Tẹsiwaju kika lati kọ ẹkọ diẹ sii nipa ipolowo Google AdWords ati gba pupọ julọ lati awọn ipolowo rẹ!

Ipolowo lori Google AdWords

Awọn anfani ti ipolowo lori Google AdWords jẹ ọpọlọpọ. Eto naa jẹ ọna nla lati mu ifihan pọ si ati wakọ ijabọ si iṣowo agbegbe rẹ. Awọn ipolowo han jakejado nẹtiwọọki Google ati pe a gbekalẹ si awọn eniyan ti o n wa wẹẹbu naa ni itara. Eyi n gba ọ laaye lati tọpa deede iye eniyan ti n wo ipolowo rẹ, tẹ lori wọn, ki o si ṣe awọn ti o fẹ igbese. Eyi le jẹri lati jẹ ohun elo ti o niyelori fun jijẹ tita ati imọ iyasọtọ.

Anfani miiran ti lilo Google AdWords ni agbara lati fojusi awọn olugbo kan pato ti o da lori ipo, koko, ati paapaa akoko ti ọjọ. Ọpọlọpọ awọn iṣowo ṣiṣe awọn ipolowo nikan ni awọn ọjọ ọsẹ lati 8 AM si 5 PM, nigba ti ọpọlọpọ awọn miran ti wa ni pipade lori ose. O le yan awọn olugbo ibi-afẹde rẹ da lori ipo ati ọjọ-ori wọn. O tun le ṣẹda awọn ipolowo ọlọgbọn ati awọn idanwo A/B. Awọn ipolowo ti o munadoko julọ jẹ awọn ti o ṣe pataki si iṣowo rẹ’ awọn ọja ati iṣẹ.

Ibaṣepọ to lagbara laarin awọn koko-ọrọ ti o lo lori oju opo wẹẹbu rẹ ati ninu ọrọ ipolowo jẹ pataki fun aṣeyọri lori Google AdWords. Ni gbolohun miran, aitasera laarin awọn koko-ọrọ yoo jẹ ki awọn ipolowo rẹ han nigbagbogbo ati ki o gba owo diẹ sii. Aitasera yii jẹ ohun ti Google n wa ninu awọn ipolowo ati pe yoo san ẹsan fun ọ ti o ba tọju aitasera rẹ. Ọna ti o dara julọ lati ṣe ipolowo lori Google AdWords ni lati yan isuna ti o le ni itunu ni itunu ati tẹle awọn imọran ti ile-iṣẹ pese.

Ti o ba jẹ tuntun si Google AdWords, o le mu Account Express ọfẹ ṣiṣẹ lati ni imọ siwaju sii nipa eto naa. Ni kete ti o ni oye ipilẹ ti wiwo naa, o le lo akoko diẹ lati kọ ẹkọ nipa eto naa, tabi bẹwẹ ẹnikan lati ran o jade. Ti o ko ba le mu ẹgbẹ imọ-ẹrọ ti ilana naa, iwọ yoo ni anfani lati ṣe atẹle awọn ipolowo rẹ ki o ṣe atẹle bi wọn ṣe n ṣiṣẹ daradara fun iṣowo rẹ.

Awọn idiyele

Awọn ifosiwewe pupọ lo wa ti o le ni ipa awọn idiyele ti Adwords. A la koko, Idije koko-ọrọ rẹ yoo ni ipa lori idiyele fun titẹ. Awọn koko-ọrọ ti o fa diẹ sii iye owo ijabọ diẹ sii. Fun apere, ile-iṣẹ ti o nfun awọn iṣẹ iṣeduro yẹ ki o mọ pe iye owo rẹ fun titẹ (CPC) le de ọdọ $54 fun Koko ni yi ifigagbaga onakan. O da, Awọn ọna wa lati dinku CPC rẹ nipa gbigba Iwọn Didara AdWords giga ati pinpin awọn atokọ koko nla si awọn ti o kere julọ.

Keji, Elo owo ti iwọ yoo na lori ipolongo ipolowo rẹ yoo dale lori ile-iṣẹ rẹ. Awọn ile-iṣẹ ti o ni iye-giga le ni anfani lati san diẹ sii, ṣugbọn iṣowo kekere-opin le ma ni isuna lati lo pupọ. Iye owo fun awọn ipolongo tẹ ni o rọrun lati ṣe iṣiro ati pe o le ṣe afiwe pẹlu data atupale lati pinnu idiyele otitọ ti tẹ. Sibẹsibẹ, ti o ba jẹ iṣowo kekere kan, o ṣee ṣe lati sanwo kere ju $12,000 tabi paapaa kere si.

CPC jẹ ipinnu nipasẹ ifigagbaga ti awọn koko ti o yan, rẹ pọju idu, ati Iwọn Didara rẹ. Iwọn Didara rẹ ga julọ, awọn diẹ owo ti o yoo na lori kọọkan tẹ. Ati ki o ranti pe awọn idiyele CPC ti o ga julọ ko dara julọ. Awọn koko-ọrọ ti o ga julọ yoo mu CTR ti o ga julọ ati CPC kekere, ati pe wọn yoo mu ipo ipolowo rẹ pọ si ni awọn abajade wiwa. Eyi ni idi ti iwadii koko ṣe pataki fun awọn iṣowo kekere, paapaa ti wọn ba bẹrẹ.

Bi olupolowo, o tun gbọdọ ṣe akiyesi awọn iṣesi-aye ti awọn olugbo rẹ. Botilẹjẹpe wiwa tabili tabili ati kọǹpútà alágbèéká ṣi wọpọ ni ode oni, Ọpọlọpọ eniyan lo wa ti o fẹ lati lo awọn foonu alagbeka wọn fun wiwa wọn. O nilo lati rii daju pe o pin ipin nla ti isuna rẹ si awọn eniyan ti nlo awọn ẹrọ alagbeka. Bibẹẹkọ, o yoo pari soke jafara owo lori unqualified ijabọ. Ti o ba fẹ ṣe owo lori Adwords, o nilo lati ṣẹda ipolowo ti o wu awọn eniyan wọnyi.

Awọn ẹya ara ẹrọ

Boya o jẹ tuntun si AdWords tabi o ṣe alaye iṣakoso rẹ, o le ti ni iyalẹnu boya o n gba pupọ julọ ninu rẹ. O tun le ti ni iyalẹnu boya ile-ibẹwẹ ti o n ṣiṣẹ pẹlu n ṣe iṣẹ ti o dara julọ ti o ṣeeṣe. Oriire, awọn ẹya pupọ wa ti AdWords ti o le ṣe iranlọwọ fun ile-iṣẹ rẹ ni anfani pupọ julọ ninu pẹpẹ ipolowo. Nkan yii yoo ṣe alaye marun ninu awọn ẹya pataki julọ lati wa ni AdWords.

Ọkan ninu awọn ẹya ipilẹ julọ ti Adwords jẹ ibi-afẹde ipo. O wa labẹ akojọ awọn eto ipolongo ati gba laaye fun irọrun mejeeji ati ibi-afẹde ipo kan pato. Eyi le wulo paapaa fun awọn iṣowo kekere, bi o ṣe n gba ipolowo laaye lati ṣafihan nikan si awọn wiwa ti o wa lati ipo kan pato. O tun le pato pe o fẹ ki awọn ipolowo rẹ han nikan si awọn wiwa ti o mẹnuba ipo rẹ kedere. O ṣe pataki lati lo ibi-afẹde ipo bi o ti ṣee ṣe – yoo mu imunadoko ti ipolowo rẹ pọ si.

Ẹya pataki miiran ti AdWords jẹ ase. Nibẹ ni o wa meji orisi ti ase, ọkan fun awọn ipolowo afọwọṣe ati ọkan fun awọn ipolowo adaṣe. O le pinnu eyi ti o dara julọ fun ipolongo rẹ da lori iru awọn ipolowo ti o n fojusi ati iye ti o fẹ lati na lori ọkọọkan. Ifowole-ọwọ ni aṣayan ti o dara julọ fun awọn iṣowo kekere, lakoko ti asewo laifọwọyi jẹ aṣayan ti o dara julọ fun awọn nla. Ni Gbogbogbo, afọwọṣe ase jẹ diẹ gbowolori ju aládàáṣiṣẹ ase.

Awọn ẹya miiran ti Adwords pẹlu awọn iwọn ipolowo aṣa ati ọpọlọpọ awọn imọ-ẹrọ ipolowo ifihan. Filaṣi ti wa ni yiyọkuro laiyara, ṣugbọn o le lo awọn ọna kika oriṣiriṣi fun awọn ipolowo rẹ. Google tun gba ọ laaye lati ṣafikun awọn ọna asopọ aaye si awọn ipolowo rẹ, eyi ti o le mu CTR rẹ pọ si. Nẹtiwọọki nla ti awọn olupin ti Google ngbanilaaye fun pẹpẹ ipolowo ipolowo iyara kan. Eto eto-aṣẹ rẹ tun ngbanilaaye fun aworan agbaye, eyi ti o le ṣe iranlọwọ fun idojukọ awọn ipolowo rẹ si awọn ipo ti o dara julọ ati awọn ẹda eniyan.

Tun-tita

Tun-tita Adwords gba ọ laaye lati fojusi awọn alejo si oju opo wẹẹbu rẹ ti o da lori ihuwasi iṣaaju wọn. Eyi wulo fun awọn oju opo wẹẹbu nla ti o ni ọpọlọpọ awọn ọja tabi awọn iṣẹ. Ipolowo tun-tita ni ifọkansi si awọn olugbo kan pato, nitorina o jẹ ọlọgbọn lati pin awọn alejo ni aaye data rẹ. Eyi ni idaniloju pe awọn ipolowo ti o han si awọn olumulo rẹ ṣe pataki si awọn ọja tabi awọn iṣẹ ti wọn ti wo laipẹ. Ti o ba fẹ lati ni anfani pupọ julọ ninu ipolongo atun-tita rẹ, o yẹ ki o loye ilana rira alabara rẹ.

Lati bẹrẹ, ṣẹda akọọlẹ ọfẹ pẹlu eto Tun-tita Google. Eyi yoo ran ọ lọwọ lati tọpinpin awọn ipolowo wo ni a tẹ lori ati eyiti kii ṣe. O tun le tọju abala awọn ipolowo wo ni iyipada. Eyi yoo ṣe iranlọwọ fun ọ lati mu awọn ipolongo adwords rẹ pọ si ati igbelaruge iṣapeye ẹrọ wiwa oju opo wẹẹbu rẹ. Sibẹsibẹ, ọna yii jẹ gbowolori ati pe o gbọdọ mọ ni pato bi o ṣe le ṣeto isuna rẹ lati gba ipadabọ ti o dara julọ lori inawo ipolowo rẹ.

Idiyele lori awọn koko-ọrọ ti o samisi

Ti o ba ti samisi aami-iṣowo kan, o yẹ ki o idu lori rẹ. Awọn aami-iṣowo jẹ nla fun ẹri awujo ati awọn koko-ọrọ. O le lo awọn koko-ọrọ ti o samisi iṣowo ninu awọn ipolowo ati ẹda ipolowo rẹ, ti ọrọ naa ba ṣe pataki si iṣowo rẹ. O tun le lo awọn ofin aami-iṣowo lati ṣẹda oju-iwe ibalẹ pẹlu ọrọ-ọrọ. Iwọn didara ti awọn koko-ọrọ aami-iṣowo gbarale awọn ifosiwewe pupọ, pẹlu awọn ọna ti won ba idu lori.

Awọn idi wọpọ mẹta lo wa lati yago fun ipolowo lori awọn koko-ọrọ ti o samisi ni Adword. Akoko, o ko le lo aami-išowo rẹ ni ẹda ipolowo ti ko ba fun ni aṣẹ nipasẹ oniwun iṣowo naa. Keji, aami-iṣowo ko le ṣee lo ni idaako ipolowo ti o ba jẹ apakan ti oju opo wẹẹbu ile-iṣẹ miiran. Google ko gbesele awọn koko-ọrọ ti o samisi, ṣùgbọ́n ó kó ìrẹ̀wẹ̀sì bá wọn. O tun ṣe iwuri fun idije fun awọn koko-ọrọ aami-iṣowo ati pese iye afikun.

Ti awọn oludije rẹ ba lo orukọ iṣowo rẹ, wọn le ṣagbe lori rẹ lati mu anfani wọn han ni awọn SERPs. Ti o ko ba paṣẹ lori rẹ, oludije rẹ le lo anfani rẹ. Ṣugbọn ti oludije ko ba mọ pe o n ṣe ase lori orukọ iyasọtọ rẹ, o le tọ lati ṣafikun ọrọ-ọrọ odi si akọọlẹ rẹ. Bo se wu ko ri, iwọ yoo ni aye to dara julọ lati bori ninu awọn SERP pẹlu orukọ aabo-iṣowo kan.

Idi miiran lati yago fun ipolowo lori awọn koko-ọrọ ti o samisi ni pe lilo ọrọ-ọrọ ko ṣeeṣe lati dapo awọn alabara. Sibẹsibẹ, Pupọ awọn ile-ẹjọ ti rii pe fifun lori awọn koko-ọrọ ti o samisi-iṣowo ko jẹ irufin ami-iṣowo. Sibẹsibẹ, iwa yii ni awọn ilolu ofin. O le še ipalara fun iṣowo rẹ, ṣugbọn ni igba pipẹ o le ṣe anfani fun ọ. Eyi jẹ aṣiṣe ti o wọpọ ni ipolowo PPC. Awọn abajade ofin ti iṣe yii ko ṣe kedere, ati pe o ṣe pataki lati yago fun awọn aiyede ti o pọju ṣaaju ṣiṣe.

Ninu Adwords, o le ṣeto ipolowo rẹ nipa yiyan ibaramu Gbooro tabi Ọrọ-ọrọ. O tun le ṣeto Ẹgbẹ ipolowo Koko Nikan kan. Ati nipari, o le ṣatunṣe Dimegilio Didara rẹ si ifẹran rẹ. Ṣugbọn ṣaaju ki o to bẹrẹ, awọn nkan pataki kan wa lati tọju si ọkan. Ibaramu gbooro: O jẹ ọna ti o dara julọ lati wa awọn eniyan ti o n wa ọja tabi iṣẹ rẹ. Ọrọ ibaamu: Aṣayan yii dara julọ fun awọn ti o ni imọran gbooro nipa ọja tabi iṣẹ ti wọn nṣe.

Ibaramu gbooro

Nigbati o ba nlo ibaramu gbooro ni Adwords, o fẹ lati rii daju pe ipolowo rẹ dojukọ awọn koko-ọrọ to tọ. Awọn koko-ọrọ ibaramu gbooro ni iwọn didun ti o tobi julọ ati pe o le ṣe iranlọwọ fun ọ lati wa awọn koko-ọrọ to wulo julọ. Leteto, Awọn koko ọrọ ibaramu gbooro le ṣe iranlọwọ fun ọ lati ṣafipamọ owo lori isuna ipolowo rẹ nipa idinku awọn jinna ti ko ṣe pataki ati jijẹ iwọn iyipada. Awọn koko-ọrọ ibaramu gbooro tun le ṣee lo lati fojusi awọn ọja onakan. Awọn koko-ọrọ ibaramu gbooro tun jẹ nla fun awọn ile-iṣẹ ti o funni ni ọpọlọpọ awọn ọja ati iṣẹ.

Fun apere, aaye aṣọ le ta awọn aṣọ dudu kekere, tabi plus-iwọn aso obirin. Ibaramu gbooro le ṣe afikun lati ni awọn ofin wọnyi bi awọn odi. Bakanna, o le ifesi awọn ofin bi pupa tabi Pink. Iwọ yoo rii pe ibaamu gbooro yoo jẹ didasilẹ lori awọn akọọlẹ tuntun ati awọn ipolongo tuntun. O jẹ oye lati lo awọn koko-ọrọ pato diẹ sii, ṣugbọn ti o ko ba ni idaniloju ohun ti o n gbiyanju lati fojusi, try a broad match first.

As a new advertiser, you might want to use broad match as your default type. Sibẹsibẹ, it’s important to note that broad match can lead to ads that may not be relevant to your business. Bakannaa, you’ll have to deal with unexpected search queries that might be irrelevant. This isn’t a good idea if you’re new to Adwords and have no idea how to use different match types.

Nigbati o ba nlo ibaramu gbooro ni Adwords, make sure you’re targeting the right keywords. Broad match is the most generic match type, so it allows your ads to show up for a wide variety of terms. This can help you get a lot of clicks on your ads, but you’ll also have to pay close attention to them and make sure they’re relevant to your business. Nitorina, when choosing a broad match keyword, rii daju pe o baamu iṣowo rẹ’ onakan oja.

Ọrọ ibaamu

Lilo aṣayan Apejuwe Gbolohun ni Adwords ngbanilaaye lati wa kini awọn alabara n wa nipa ṣiṣe itupalẹ ohun ti wọn tẹ ninu ọpa wiwa. Nipa didaduro inawo ipolowo rẹ si awọn wiwa pẹlu gbolohun ọrọ gangan, o le dara afojusun rẹ jepe. Ibamu gbolohun jẹ ọna nla lati mu iṣẹ ṣiṣe ti ipolongo ipolowo rẹ dara ati gba ROI ti o ga julọ. Lati kọ ẹkọ diẹ sii nipa ibaramu gbolohun ọrọ ni Adwords, ka lori.

Pẹlu eto yii, awọn koko-ọrọ rẹ yoo jẹ ibi-afẹde ti o dara julọ nitori pe wọn ni ibatan si ohun ti eniyan n wa. Google ti nlo awọn iru baramu lati ibẹrẹ ti wiwa sisanwo. Ninu 2021, wọn n yi ọna ti o lo awọn eto wọnyi pada. Baramu gbolohun ọrọ jẹ rirọpo fun awọn modifiers ibaramu gbooro. Ni bayi, o yẹ ki o lo awọn iru baramu meji. Baramu gbolohun nilo awọn koko-ọrọ lati wa ni ọna kanna bi ibeere ati awọn gbolohun ọrọ.

Fun apere, iroyin baramu gbolohun le jẹ ere diẹ sii ju akọọlẹ baramu gangan. Ilana yii kii yoo han fun awọn wiwa pẹlu ọrọ-ọrọ ti o wa titi, ṣugbọn yoo ṣe afihan fun awọn gbolohun ọrọ ti o ṣe pataki si iṣowo rẹ. Baramu gbolohun ọrọ ni Adwords jẹ ọna nla lati fojusi awọn olumulo laisi atokọ koko nla kan. Nitorina, Kini awọn anfani ti lilo Apejuwe Ọrọ ni Adwords? Orisirisi lo wa. Jẹ ki a wo ọkọọkan wọn.

Atokọ Koko odi jẹ ọna ti o dara julọ lati dènà awọn jinna ti aifẹ. Akojọ Awọn Koko-ọrọ Negetifu AdWords ni diẹ sii ju 400 awọn koko-ọrọ odi ti o le lo lati mu ipolowo rẹ dara si. Atokọ Koko-ọrọ odi jẹ ọpa nla lati ṣe iranlọwọ fun ọ lati ṣe idanimọ iru awọn koko-ọrọ ti n ṣe ipilẹṣẹ ROI ti o kere julọ. O le lo atokọ yii lati ṣafipamọ ida mẹwa si ogun ida ọgọrun ti inawo ipolowo wiwa rẹ. O tun le lo awọn koko-ọrọ ibaamu gbolohun odi.

Ẹgbẹ ipolowo koko ẹyọkan

Ṣiṣẹda ẹya Adwords ẹgbẹ ipolowo koko-ọrọ kan rọrun. Ọkan ninu awọn anfani ti iru ẹgbẹ ipolowo ni pe o jẹ hyper-pato si koko-ọrọ kan. Eyi le ṣe ilọsiwaju Dimegilio didara rẹ ati ṣe iranlọwọ fun ọ lati gba awọn idiyele kekere fun iyipada. O tun ṣe iranlọwọ lati baramu awọn koko-ọrọ si ipolowo naa. Olootu ẹgbẹ ipolowo rọrun lati lo ati gba ọ laaye lati daakọ awọn ẹgbẹ ipolowo ti o wa ni iṣẹju diẹ.

Ṣiṣẹda ẹgbẹ ipolowo koko kan kii ṣe fun awọn olubere. O yẹ ki o lo nikan fun awọn koko-ọrọ ti o gba 20 si 30 awọrọojulówo kọọkan osù. Ọna yii ni awọn alailanfani rẹ ati pe o yẹ ki o lo pẹlu iṣọra nikan. Ni afikun, ó lè pàdánù àkókò àti ìsapá tó níye lórí. O yẹ ki o pin awọn ẹgbẹ ipolowo rẹ nigbati o ni idaniloju pe awọn koko-ọrọ rẹ yoo ni iwọn didun wiwa giga. Lati rii daju pe o nlo ọna yii ni deede, rii daju lati tẹle awọn igbesẹ wọnyi.

Nigbati o ba ṣẹda SKAG, ranti lati lo awọn koko-ọrọ baramu gangan. Eyi yoo ṣe iranlọwọ fun ọ lati da lilo awọn koko-ọrọ didara-kekere ati ilọsiwaju iwọn titẹ-nipasẹ rẹ. O tun le lo awọn SKAG lati ṣe idanwo awọn tweaks ti ara ẹni oriṣiriṣi ati awọn atunṣe idu. Jeki ni lokan pe ohun gangan Koko baramu le ma ṣe kanna geographically tabi lori awọn ẹrọ. Ti ẹgbẹ ipolowo ba pẹlu ọja kan ṣoṣo, iwọ yoo fẹ lati fi opin si nọmba awọn koko-ọrọ baramu gangan ninu rẹ.

Ẹya miiran ti o wulo ti Awọn ẹgbẹ Ipolowo Koko Kanṣoṣo ni agbara lati ṣatunṣe awọn idu rẹ ti o da lori awọn koko-ọrọ ati ihuwasi olumulo. Eyi n gba ọ laaye lati gba awọn iwọn titẹ-ti o ga julọ, dara Quality Ikun, ati kekere owo. Sibẹsibẹ, alailanfani akọkọ kan ni pe awọn ipolowo yoo han nikan nigbati a ba wa Koko kan pato. Ni soki, ẹgbẹ ipolowo koko-ọrọ kan yẹ ki o lo nikan nigbati o ba wa 100% daju pe ọja rẹ yoo ta.

Dimegilio didara

Awọn nkan mẹta lo wa ti o kan Iwọn Didara rẹ fun Adwords, ati imudarasi gbogbo wọn jẹ pataki lati gba ipo giga. Eyi ni diẹ ninu awọn ọgbọn ti o le ṣe lati mu ilọsiwaju rẹ dara si. Ka siwaju lati ni imọ siwaju sii. o Yan ẹda ipolowo didara kan. Ti ẹda ipolowo ba jẹ jeneriki pupọ, awọn olumulo le ma ni anfani lati pinnu boya tabi ko ṣe pataki. Rii daju pe ẹda ipolowo naa baamu awọn koko-ọrọ rẹ, ati yika rẹ pẹlu ọrọ ti o jọmọ ati awọn ọrọ wiwa. Nigbati oluwadi ba tẹ ipolongo naa, o mu ọkan ti o yẹ julọ. Dimegilio didara to gaju da lori ibaramu.

o Bojuto rẹ didara Dimegilio. Ti o ba rii ẹda ipolowo ti n gba CTR kekere, o le jẹ akoko lati da duro ati yi ọrọ-ọrọ pada. O yẹ ki o yi pada pẹlu nkan miiran. Ṣugbọn ṣọra fun awọn ẹgbẹ awọn koko-ọrọ odi! Iyẹn jẹ awọn ti o le ni awọn ipa odi lori Dimegilio didara rẹ. Yiyipada wọn kii yoo gbe Dimegilio didara rẹ ga, ṣugbọn tun ṣe iranlọwọ lati mu ẹda ipolowo rẹ dara si. Nitorinaa maṣe gbagbe lati ṣayẹwo idiyele didara rẹ nigbagbogbo!

o Ṣayẹwo oṣuwọn titẹ-nipasẹ rẹ. Dimegilio Didara jẹ iwọn ti iye eniyan ti tẹ ipolowo rẹ lẹhin ti o rii ni wiwa kan. Fun apẹẹrẹ, ti o ba jẹ 5 eniyan tẹ ipolowo rẹ ṣugbọn ko tẹ ipolowo rẹ, Dimegilio didara rẹ jẹ 0.5%. Ti o ba ti a ga didara Dimegilio jẹ ga, Ipolowo rẹ yoo han ga julọ ni awọn abajade wiwa, ati ki o yoo na o kere. O ṣe pataki lati ranti pe o ko le ṣakoso ohun gbogbo, nitorina rii daju lati ṣayẹwo metric yii daradara.

Ohun miiran ti o kan Iwọn Didara jẹ idiyele fun titẹ. Dimegilio didara kekere yoo mu CPC rẹ pọ si, ṣugbọn awọn ipa yatọ lati Koko si Koko. Bi pẹlu ọpọlọpọ awọn miiran ise ti search engine tita, ko ṣee ṣe lati rii bii Iwọn Didara ṣe ni ipa lori CPC lẹsẹkẹsẹ, nitorina wo o lori akoko. Didara Iwọn Didara rẹ le ni ipa nla lori aṣeyọri ti ipolongo titaja rẹ. Awọn anfani ti Iwọn Didara giga kan yoo han gbangba ni akoko pupọ.

Iye owo fun titẹ

Nigbati o ba pinnu idiyele fun titẹ o le lo bi ibi-afẹde kan, ro iye ọja rẹ ati isuna rẹ. Fun apere, ọja ti o ni idiyele $200 le se ina bi ọpọlọpọ bi 50 tẹ ni a CPC ti $.80, eyi ti yoo jẹ a 5:1 return on investment (ROI). Ni gbolohun miran, if you’re trying to sell a $20,000 ọja, a CPC of $0.80 would net you a sale of $20,000, whereas if you’re selling a $40 ọja, you’ll spend less than that.

There are many ways to reduce the cost per click. Aside from optimizing extensions and landing pages, there are also some strategies to lower CPC. You can follow Marta Turek’s guide on how to reduce CPC in the best way possible without sacrificing visibility and clicks. Although there’s no single secret formula to get better ROI, following these strategies will lead to better results and lower CPC. Nitorina, what are the best ways to lower your cost per click for Adwords?

Ideally, your cost per click will be around five cents for a click, and it is best to aim for that. Ti o ga julọ CTR rẹ, the more likely you’ll earn from the campaign. Bi iwọ yoo ṣe sanwo fun ipolowo, o nilo lati ni oye iye ti awọn onibara rẹ. Eyi yoo pinnu iye ti o yẹ ki o na lati jẹ ki awọn ipolowo rẹ rii nipasẹ awọn olugbo ti o fojusi. O tun gbọdọ gbero CTR (tẹ-nipasẹ oṣuwọn) lati rii daju pe wọn wulo ati iranlọwọ.

Iye owo fun titẹ fun Adwords le ṣee ṣakoso pẹlu ọwọ tabi laifọwọyi. O le pato rẹ ti o pọju isuna ojoojumọ ki o si fi ọwọ idu. Google yoo yan ibere ti o wulo julọ lati pade isunawo rẹ. O tun nilo lati ṣeto idiyele ti o pọju fun Koko tabi ẹgbẹ ipolowo. Awọn onifowole afọwọṣe tọju iṣakoso awọn idu lakoko ti Google pinnu iru ipolowo lati gbe sori nẹtiwọọki ifihan. Iye owo fun awọn ipolowo rẹ da lori bi a ṣe ṣe apẹrẹ daradara ati iṣapeye ẹda ipolowo rẹ jẹ.

Ibaramu gbooro

Ti o ba bẹrẹ ipolongo tuntun kan, iwọ yoo fẹ lati lo ibaramu gbooro bi ilana koko. O ṣeese o rii diẹ ninu awọn koko-ọrọ afikun lati fojusi pẹlu ibaramu gbooro. Eyi ni diẹ ninu awọn ọna lati lo ilana koko-ọrọ yii. Iwọ yoo tun ni anfani lati ṣe atẹle imunadoko ti awọn ipolowo rẹ. Iwọ yoo ni anfani lati tọpa bawo ni awọn ipolowo rẹ ti n ṣiṣẹ daradara ni afiwe si awọn miiran ninu onakan rẹ. Ibaramu gbooro ni Adwords le jẹ ọna pipe lati ṣe iwọn agbara ti ipolongo rẹ.

Anfani akọkọ ti ibaramu gbooro ni pe o ṣe asẹ jade ijabọ ti ko ṣe pataki. O tun le ṣe idinwo nọmba awọn ibeere wiwa ti o gba nipasẹ iru ilana yii. Iwa-isalẹ si ibaramu gbooro ni pe o ko gba bi olugbo ti o fojusi bi o ṣe ro. Ni afikun, awọn aye rẹ ti iyipada si tita ti dinku ni pataki. Ibaramu gbooro kii ṣe yiyan ti o dara ti o ba n gbiyanju lati wakọ ijabọ si ọja kan pato. Oriire, nibẹ ni o wa miiran, awọn ọna ti o dara julọ lati fojusi awọn olugbo rẹ.

Ayipada baramu gbooro jẹ iru baramu aiyipada ni Adwords. O jẹ iru ibaamu olokiki julọ, bi o ti de ọdọ awọn olugbo ti o gbooro julọ. Pẹlu gbooro baramu, awọn ipolowo rẹ ṣafihan nigbati awọn olumulo n wa koko tabi gbolohun kan pato ti o ni ibatan si ọja tabi iṣẹ rẹ. Awọn koko-ọrọ ibaramu gbooro le ja si ni ọpọlọpọ awọn jinna, ṣugbọn o ṣe pataki lati ṣe atẹle wọn ni pẹkipẹki lati rii daju pe o ko padanu owo rẹ lori ijabọ ti ko ṣe pataki.

Lilo ibaramu gbooro bi ilana koko le ṣafipamọ fun ọ ni akoko pupọ. Awọn ilana Google ti pari 3.5 bilionu awọrọojulówo ọjọ kan, pẹlu 63% ti wọn nbo lati awọn ẹrọ alagbeka. Nitorinaa, o ṣe pataki lati wa awọn koko-ọrọ to dara julọ lati lo ninu ipolongo rẹ. Derek Hooker, olùkópa si bulọọgi Sciences Iyipada, ṣe iṣeduro ṣiṣẹda awọn iyatọ koko-ọrọ nipa lilo awọn oriṣi baramu. Ni ọna yi, o le wa awọn koko-ọrọ ti o ṣe pataki julọ si ọja tabi iṣẹ rẹ.

Lilo ibaramu gbooro ni Adwords fun awọn ipolowo rẹ le dinku nọmba awọn jinna ti ko ṣe pataki, nitorinaa jijẹ ipin ipin rẹ ati idinku idiyele rẹ fun titẹ. Ni igba pipẹ, eyi yoo mu ibaramu ti awọn ipolowo rẹ pọ si ati mu iwọn iyipada rẹ pọ si. O le paapaa yà ọ ni iye awọn jinna ti o gba lati ipolongo rẹ pẹlu ọna yii. O kan rii daju lati ka awọn alaye ni isalẹ. Ni enu igba yi, gbadun pẹlu AdWords!

Ọrọ ibaamu

Using the phrase match feature in Adwords can increase your campaign’s visibility by allowing you to show ads to people who are searching for your exact keyword or close variations of it. By placing an opt-in form on your website, you can capture visitors’ details for email marketing. While page views are a way to measure how many people visit your website, unique visitors are considered unique. You can create personas to represent different types of users.

Using close variants for keywords will help you target lower volume keywords. Google will ignore keywords with function words. This results in hundreds of similar keywords waiting to serve ads. Google’s recent announcement of close variants demonstrates the power of phrase match. O fi agbara mu awọn onijaja wiwa lati ronu nipa iṣapeye ati awọn ilana SEM. O le mu awọn iyipada pọ si to awọn akoko mẹfa. Baramu gbolohun ni ọpọlọpọ awọn anfani. Ọpa yii yoo fun ọ ni imọran kongẹ diẹ sii ti bii o ṣe le mu awọn abajade ipolongo rẹ dara si.

Lakoko ibaramu gbooro ati ibaramu gbolohun mejeeji wulo, wọn ni awọn iyatọ ati awọn anfani wọn. Baramu gbolohun nbeere ni pato diẹ sii ju ibaramu gbooro lọ, sugbon ko ijelese awọn pataki ti ọrọ ibere. Ni afikun si nilo awọn koko-ọrọ kere si, baramu gbolohun tun gba ọ laaye lati ṣafikun ọrọ afikun si ibeere rẹ. Aṣayan yii jẹ gbowolori diẹ sii, sugbon ni o ni tobi lojo ju ọrọ baramu. O tun ni irọrun diẹ sii ju ibaramu gbooro, eyi ti o le ṣe afihan awọn ipolowo ti o da lori ibiti o gbooro ti awọn ọrọ wiwa.

Ti o ko ba ni idaniloju kini awọn ọrọ lati lo, baramu gbolohun ni ona lati lọ. Ipolowo jeneriki ti o kan tọka si oju-iwe ẹka ti ọja kan le tun munadoko, nigba ti a gbolohun baramu ipolowo ti o ibaamu awọn gangan Koko jẹ diẹ ìfọkànsí. Nigbati o ba lo daradara, baramu gbolohun le se alekun didara Dimegilio rẹ. Ṣugbọn o yẹ ki o ṣọra lati yan awọn gbolohun ọrọ rẹ daradara. Eyi yoo ṣe iranlọwọ fun ọ ni ilọsiwaju ipolongo Adwords rẹ.

Nigbati o ba lo daradara, baramu gbolohun ni Adwords le ṣe iranlọwọ fun ọ lati ṣe itupalẹ awọn onibara rẹ’ ṣe iwadii ati pinnu iru awọn koko-ọrọ wo ni wọn n wa. Nigbati o ba lo daradara, baramu gbolohun le ṣe iranlọwọ fun ọ lati dín awọn olugbo rẹ dín ati mu ipadabọ rẹ pọ si lori inawo ipolowo. O tun jẹ anfani lati lo baramu gbolohun ni apapo pẹlu awọn adaṣe ase. Lẹhinna, o le ṣe idanwo awọn imọran ipolowo oriṣiriṣi ati ilọsiwaju awọn ipolowo ipolowo rẹ’ išẹ.

Koko odi

Lilo awọn koko-ọrọ odi jẹ ọna nla lati mu ilọsiwaju wiwa gbogbogbo rẹ dara si. Awọn koko-ọrọ wọnyi le ṣee lo lati yọkuro awọn ipolowo fun awọn apata pupa tabi awọn aṣayan iru, nitorina ṣiṣe awọn ipolongo rẹ munadoko diẹ sii. Ni afikun, Awọn koko-ọrọ odi gba ọ laaye lati lu si isalẹ si awọn olugbo ibi-afẹde rẹ, idinku awọn inawo ipolowo ati idaniloju awọn ipolongo ifọkansi julọ. Lilo Oluṣeto Koko Awọn ipolowo Google ọfẹ lati ṣe idanimọ awọn koko-ọrọ odi ti o pọju jẹ ọna nla lati bẹrẹ.

O le ni rọọrun wa awọn koko-ọrọ odi wọnyi nipa lilo Google ati titẹ ninu awọn koko-ọrọ ti o n gbiyanju lati fojusi. Ṣafikun gbogbo awọn koko-ọrọ ti ko baamu ni ọrọ wiwa si atokọ Koko odi AdWords rẹ. O tun le ṣayẹwo Google Console Wiwa rẹ ati awọn atupale lati pinnu kini awọn ofin ti o ni ero wiwa odi. Ti o ba wa ibeere wiwa pẹlu oṣuwọn iyipada kekere, o dara julọ lati yọ kuro ninu ipolongo ipolowo rẹ lapapọ.

Nigbati eniyan ba wa ọja tabi alaye, wọn maa n tẹ awọn ọrọ ati awọn gbolohun ọrọ ti o jọmọ ọja tabi iṣẹ ti wọn fẹ. Ti o ba ni awọn koko-ọrọ odi ti o yẹ, awọn ipolowo rẹ yoo ṣafihan niwaju awọn oludije rẹ’ ìpolówó. Ni afikun, eyi yoo mu ibaramu ti ipolongo rẹ pọ si. Fun apere, ti o ba ta awọn ohun elo gígun oke, o yoo fẹ lati idu lori “jia gígun” kuku ju ọrọ gbogbogbo diẹ sii “ofe,” eyi ti yoo han si gbogbo awọn olumulo.

Ti o ba fẹ yago fun awọn ipolowo ti o da lori awọn wiwa baramu deede, o yẹ ki o ronu nipa lilo awọn koko-ọrọ ibaramu gbooro odi. Ni ọna yi, iwọ kii yoo han fun eyikeyi awọn koko-ọrọ odi ti olumulo kan ba tẹ ninu mejeeji gbolohun ọrọ ibaramu deede ati gbolohun naa. O tun le yan lati lo awọn koko-ọrọ ibaamu deede odi ti awọn orukọ iyasọtọ rẹ ba ni ibatan pẹkipẹki si ara wọn tabi awọn ofin naa jọra. O le paapaa lo awọn koko-ọrọ ibaamu deede odi lati ṣe àlẹmọ awọn ipolowo ti o da lori awọn ofin naa.

Titunta ọja

Titaja pẹlu Adwords jẹ ilana titaja wẹẹbu ti o lagbara ti o jẹ ki awọn iṣowo ṣe afihan awọn ipolowo ti o yẹ si awọn alejo iṣaaju ti oju opo wẹẹbu wọn. Ilana yii ṣe iranlọwọ fun awọn iṣowo lati tun sopọ pẹlu awọn alejo ti o kọja, Abajade ni awọn iyipada ti o pọ si ati awọn itọsọna. Eyi ni diẹ ninu awọn anfani ti atunṣe ọja. A la koko, o ṣe iranlọwọ fun ọ lati de ọdọ awọn alejo oju opo wẹẹbu ti o kọja ni ọna ti ara ẹni. Keji, Ilana yii ṣe iranlọwọ fun ọ lati tọpinpin ati itupalẹ iru awọn alejo ni o ṣeese julọ lati ra awọn ọja ati iṣẹ. Kẹta, remarketing ṣiṣẹ lori eyikeyi iwọn owo.

Nigba ti o ba de si tita ọja pẹlu Adwords, it’s easy to get confused. In reality, this type of advertising is similar to online behavioral advertising. When people leave a website, their information leaves a trail of what they want and need. Remarketing with Adwords uses this information to target visitors who meet your criteria. In addition to retargeting, you can use Google Analytics data to segment your remarketing list.

There are many benefits to running a Google Adwords campaign. Paid search is highly targeted and scalable. It can help you gain brand recognition quickly. And because Google studies have shown that paid ads increase the probability of an organic click by 30 percent, they can be an excellent investment. Here are just a few of these advantages. Continue reading to discover the advantages of running an Adwords campaign. Ati bẹrẹ loni! Ni kete ti o ti ṣeto isuna rẹ, bẹrẹ ṣiṣẹda ijabọ didara loni!

Google Adwords jẹ eto ipolowo wiwa isanwo ti Google

Yato si iranlọwọ oju opo wẹẹbu rẹ ni ipo ti ara, Awọn ipolowo Google tun le ṣe iranlọwọ fun ọ lati de ọdọ olugbo kan pato pẹlu awọn ipolowo ifọkansi. Sanwo-fun-tẹ ipolongo, tun mo bi PPC, jẹ ọna ti o munadoko lati ṣe ina ijabọ nipasẹ gbigbe awọn ipolowo si oju opo wẹẹbu rẹ ati sanwo nikan nigbati awọn olumulo tẹ wọn. Awọn ipolowo wọnyi han loke awọn abajade Organic ati nigbagbogbo wa ni oke tabi isalẹ ti Google SERPs. Sibẹsibẹ, o ṣe pataki lati ṣe akiyesi pe o wa diẹ ninu awọn iṣeduro si ipolowo PPC.

Ọkan ninu awọn anfani pataki ti Google Adwords ni idiyele kekere rẹ. Ko ibile ipolongo, o ko ni beere kan tobi Creative isuna lati wa ni munadoko. Ko si ibeere inawo ti o kere ju, ati pe o le ṣeto isuna fun awọn ipolowo rẹ ni ipilẹ ojoojumọ. O tun le yan lati fojusi awọn ipolowo rẹ ti o da lori ipo ati ilu, eyi ti o le ṣe iranlọwọ pupọ ti o ba ni iṣowo iṣẹ aaye kan, fun apere.

Lati ṣẹda ipolowo to munadoko, o gbọdọ kọkọ yan awọn koko-ọrọ ti awọn olugbo ibi-afẹde rẹ yoo lo lati wa oju opo wẹẹbu rẹ. Awọn koko-ọrọ ti o munadoko julọ ni awọn ti o gba awọn iwọn wiwa giga. Ranti lati yan awọn koko-ọrọ wọnyẹn ti o ni igboya yoo gbejade awọn abajade. Ranti pe ti o ko ba mọ ohun ti eniyan n wa, o le nigbagbogbo ṣafikun awọn koko-ọrọ diẹ sii nigbamii lori. O yẹ ki o tun ranti pe o ko le ṣe iṣeduro rara pe ipolowo rẹ yoo jẹ abajade akọkọ lori Google.

Anfani miiran ti Google Adwords ni agbara lati fojusi awọn ẹrọ kan pato. Ti o da lori iṣowo rẹ’ aini, o le yan awọn olugbo ibi-afẹde rẹ ati awọn ẹrọ wọn. O tun le ṣatunṣe rẹ idu ni ibamu, laifọwọyi ase ti o ga lori awọn ẹrọ ati kekere lori awọn miiran. Orisirisi awọn ipolowo ni o wa, eyi ti o yatọ ni iye owo wọn. Awọn iru ipolowo diẹ miiran tun wa nipasẹ eto Google Adwords. Sibẹsibẹ, apẹẹrẹ ti o dara ni awọn ipolowo ifihan, eyi ti o han lori oju-iwe ayelujara.

O jẹ iwọn pupọ

Iṣowo kan le di aṣeyọri egan nipa lilo imọ-ẹrọ ti iwọn giga. Media media jẹ apẹẹrẹ akọkọ. O jẹ iwọn pupọ, ati pe ko nilo awọn orisun ile-iṣẹ nla kan lati ṣe iwọn. Awọn iṣẹ ṣiṣe alabapin, ti a ba tun wo lo, ko nilo ile-iṣẹ lati ṣe idoko-owo ni awọn ile-iṣelọpọ diẹ sii tabi gba awọn oṣiṣẹ diẹ sii. Awọn ohun elo alagbeka, pelu, jẹ ti iwọn. Wọn le ṣe igbasilẹ nipasẹ ẹgbẹẹgbẹrun eniyan ni gbogbo ọjọ, ati awọn ile-ko ni a reinvent awọn kẹkẹ nigba ti won faagun.

Idi ti iṣowo ni lati pade awọn ibeere ọja, ati awọn ibeere wọnyi yipada ni akoko bi awọn itọwo eniyan ati awọn orisun pọ si. Laisi awọn ọna ṣiṣe iwọn, awọn iṣowo gbọdọ ṣe deede nigbagbogbo ati faagun lati pade awọn ibeere alabara iyipada. Bibẹẹkọ, wọn ṣe ewu sisọnu ṣiṣe ati didara iṣẹ, eyi ti yoo ni ipa lori awọn ibatan alabara ati orukọ ti iṣowo naa. Fun idi eyi, awọn iṣowo ti iwọn jẹ pataki fun mimu iṣowo ti o ni ere. Lakoko ti awọn iṣowo ti iwọn jẹ rọrun lati kọ ati ṣetọju, Iṣowo ti ko le ṣe iwọn le ni igbiyanju lati tọju awọn ibeere tuntun ati dagba.

Agbekale ti iwọn le waye si ọpọlọpọ awọn oriṣiriṣi awọn agbegbe ti iṣowo kan, lati awọn iranlọwọ ikẹkọ si awọn ikanni pinpin. Kii ṣe gbogbo awọn ẹya ti iṣowo jẹ iwọn, ati pe ọna ti wọn ṣe le ma ṣe daradara fun awọn idi kan. O da, imọ ẹrọ ti jẹ ki eyi ṣee ṣe. Kii ṣe gbogbo awọn agbegbe ti iṣowo le ṣe iwọn ni akoko kanna, nitorina iṣowo yẹ ki o dojukọ awọn agbegbe ti o ni iwọn julọ.

Lakoko ti scalability jẹ pataki fun gbogbo awọn iṣowo, Awọn iṣowo kekere nilo pataki rẹ. Awọn iṣowo kekere ni awọn orisun to lopin ati agbara ti o tobi julọ lati dagba. Awọn ohun elo wọn gbọdọ ṣee lo pẹlu ọgbọn. Afikun asiko, nwọn faragba a metamorphosis bi wọn olori di faramọ pẹlu awọn ere. Laisi agbara lati iwọn, ọpọlọpọ awọn iṣowo kekere kuna tabi agbo lapapọ. Ṣugbọn nigbati awọn oludari ba ni oye iwaju lati ṣe bẹ, awọn iṣowo wọnyi yoo dagba.

O jẹ isanwo-fun-tẹ titaja

Eto isanwo-fun-tẹ Google ngbanilaaye awọn olupolowo lati ṣagbe lori awọn koko-ọrọ ti o ṣe pataki si awọn ọja ati iṣẹ wọn. Awọn ipolowo Google ṣe iṣiro iṣẹ ṣiṣe ti o nireti da lori awọn koko-ọrọ tabi awọn ẹgbẹ koko ti o fa awọn idu. Ti eCTR ba kere, ipolowo naa ko fi ipa mu awọn olumulo lati tẹ lori rẹ. Fun idi eyi, Google rii daju pe awọn olupolowo ni idiyele giga to lati gba ipo ti o fẹ.

Lara awọn orisirisi ìpolówó, eyi ti o ni Ipo Ipolowo ti o ga julọ yoo han ni ipo oke fun ọrọ wiwa ti o yẹ, atẹle nipa awọn keji ga ni ipo ipolowo, ati bẹbẹ lọ. Awọn ipolowo ti ko pade awọn ibeere wọnyi kii yoo han lori Google. Iwọn didara ati Max CPC Bid jẹ awọn ifosiwewe akọkọ ti o pinnu Ipo Ipolowo, bi daradara bi awọn ifigagbaga ti awọn auction.

A ga idu ko še onigbọwọ a win ninu awọn auction, ṣugbọn o ṣe alekun awọn aye rẹ ti gbigba titẹ kan. Laibikita ti CPC, Iwọn Didara to gaju ati Ipo Ipolowo yoo ran ọ lọwọ lati gba ipadabọ to dara julọ lori ipolowo PPC rẹ. Ni ọna yi, o le jo'gun ipadabọ pataki lati ipolowo PPC. Ti o ba mọ ohun ti o n ṣe, Ipolowo PPC le jẹ ere fun iṣowo rẹ.

Awọn iye owo-fun-tẹ, tabi CPC, ntokasi si awọn owo ti o san fun a tẹ. CPC ti o pọju rẹ jẹ iye ti o ga julọ ti o fẹ lati sanwo. Ni gbogbo igba ti o ba ṣiṣẹ titaja PPC kan, CPC gangan rẹ yoo yipada. O jẹ metiriki titaja oni-nọmba to ṣe pataki ti o ṣe iranlọwọ fun ọ lati loye iye ti o jẹ lati de ọdọ alabara kan. Mọ iye ti o nlo le ru ọ lati dinku isuna ipolowo rẹ.

O jẹ ìfọkànsí gíga

Pẹlu iranlọwọ ti AdWords, o le ṣe ipolowo lori ẹrọ wiwa Google lati de ọdọ awọn alabara ti o ni agbara ti o n wa awọn ọja tabi awọn iṣẹ rẹ ni pataki. Nitoripe awọn eniyan wọnyi ti nifẹ tẹlẹ ninu ọja tabi iṣẹ rẹ, o le fi ipolowo rẹ han wọn lati fa ijabọ diẹ sii ati igbelaruge awọn tita. Pẹlu iru nẹtiwọọki ipolowo ìfọkànsí gíga, o tun le mu awọn oṣuwọn iyipada pọ si. Ni isalẹ wa awọn ọna lati ni anfani pupọ julọ ti ipolongo AdWords rẹ.

O jẹ gbowolori

Lakoko ti o jẹ otitọ pe AdWords jẹ gbowolori iyalẹnu, o ni ọpọlọpọ awọn anfani. Fun awọn ibẹrẹ, o le tọpinpin ati wiwọn awọn ipolongo rẹ lati rii iru ipolowo ti n ṣe ijabọ. O tun ṣee ṣe lati fojusi awọn ọja kan pato ati awọn koko-ọrọ, eyi ti o le ṣe iranlọwọ fun ọ lati mu imoye iyasọtọ pọ si ni agbegbe ati ni orilẹ-ede. Ati pe o dara julọ, you can control your budget with the help of ad extensions. To learn how to optimize your AdWords campaigns, tẹle awọn imọran wọnyi:

Google Ads are not cheap, tilẹ. Awọn iye owo fun tẹ (CPC) varies from keyword to keyword, and it’s vital to understand how much each one is worth. Many ads are more costly than others, so scheduling them correctly can help you stay within your budget. Another factor to consider is the cost per lead (CPL) – some keywords will cost more on desktops than on mobiles, but others will cost less on mobile devices.

If you’re running a small business, you don’t need to spend $10k a month to see meaningful results. A sample size of 10 si 15 clicks per day is sufficient for assessing your account. Fun apere, you might pay $5-8 per click for a home service industry ad, lakoko ipolongo ti o fojusi awọn ile-iṣẹ ti o gba owo idiyele giga le paṣẹ awọn ọgọọgọrun dọla fun titẹ. Yato si lati jẹ gbowolori, alamọja PPC tun jẹ aṣayan ti o dara julọ fun iṣowo kekere ju igbanisise ibẹwẹ kan lọ.

Lakoko ti eto ipolowo PPC Google jẹ doko gidi gaan, o tun jẹ gbowolori pupọ. O rọrun lati rii idi ti ọpọlọpọ eniyan fi yan lati yago fun AdWords lapapọ ati duro si awọn ilana SEO dipo. Ṣugbọn ti o ko ba bẹru lati sanwo diẹ sii lati ṣe alekun hihan oju opo wẹẹbu rẹ, o yẹ ki o ro AdWords bi ohun elo titaja ti o lagbara. Ti o ba ṣe daradara, o le san ni pipa nla akoko.

Awọn ọna oriṣiriṣi lo wa lati lo AdWords lati ṣe igbega oju opo wẹẹbu rẹ. Pupọ eniyan lo lori ipilẹ isanwo-fun-tẹ, ṣugbọn o tun le lo iye owo-fun-ifihan tabi idiyele-fun-iraja gbigba lati fojusi awọn olugbo kan pato. Awọn olumulo to ti ni ilọsiwaju tun le lo AdWords lati ṣẹda awọn irinṣẹ titaja lọpọlọpọ, gẹgẹbi iran Koko ati ṣiṣe awọn iru awọn adanwo kan. Kọ ẹkọ bi o ṣe le lo AdWords lati ṣe igbega oju opo wẹẹbu rẹ!

Awọn ẹgbẹ ipolowo koko-ọrọ ẹyọkan

Awọn ẹgbẹ ipolowo koko-ọrọ kan wulo ti o ba n gbiyanju lati dojukọ awọn akitiyan rẹ lori ọrọ wiwa kan pato. Nipa ṣiṣe eyi, o le yago fun isanwo fun awọn titẹ ti ko ṣe pataki ati rii daju pe awọn ipolowo rẹ ti fa awọn ibeere nikan. Sibẹsibẹ, Awọn ẹgbẹ ipolowo koko-ọrọ kan ni awọn alailanfani wọn. Akoko, wọn nilo ki o ṣẹda awọn ẹya oriṣiriṣi meji ti ẹda ipolowo kanna fun Koko kọọkan. Eyi jẹ akoko n gba ati pe o le ja si ibanujẹ ti o ko ba fiyesi si awọn nuances ti Koko.

Keji, Awọn ẹgbẹ ipolowo koko-ọrọ kan le ṣe alekun Dimegilio didara rẹ. Dimegilio Didara jẹ iṣiro ti didara ipolowo rẹ, ibalẹ iwe ati Koko. Awọn ikun ti o ga julọ tumọ si awọn ipolowo didara to dara julọ ati awọn idiyele kekere. Awọn ipolowo pẹlu awọn ikun didara to ga julọ ṣee ṣe lati ṣafihan ni awọn abajade wiwa. Kẹta, Awọn ẹgbẹ ipolowo koko-ọrọ kan le jẹ ipenija lati ṣe, ṣugbọn o tọ akoko ati igbiyanju. Iwọ yoo rii ROI ti o pọ si laarin awọn oṣu diẹ.

Anfani miiran ti awọn ẹgbẹ ipolowo Koko nikan ni pe wọn fun ọ ni iṣakoso diẹ sii lori akọọlẹ rẹ. Eyi wulo paapaa ti o ba ni awọn ọja tabi awọn iṣẹ lọpọlọpọ. Ni ọna yi, o le ṣe idojukọ awọn orisun rẹ ki o mu awọn ipolongo rẹ pọ si pẹlu awọn ipolowo ti o yẹ diẹ sii ati awọn oju-iwe ibalẹ. Awọn ẹgbẹ ipolowo koko-ọrọ kan tun jẹ idiyele-doko ati pe o le dinku CPC rẹ ki o mu CTR rẹ dara si. Nitorina, o tọ lati lo awọn SKAG nigbati o ba n ṣe igbelaruge awọn ipolongo titaja ẹrọ wiwa rẹ.

Anfani miiran ti awọn SKAG ni pe o ṣe iṣeduro awọn ikun didara ti o ga julọ. Adwords’ Dimegilio didara jẹ iyipada nigbagbogbo ati da lori ọpọlọpọ awọn ifosiwewe, eyi ti kii ṣe akiyesi ni rọọrun lati ita. Sugbon ni apapọ, Awọn SKAG ṣe alekun CTR ati pe wọn dara julọ ni ibi-afẹde awọn ọrọ wiwa kan pato ju awọn gbolohun ọrọ koko gbooro. Nitorinaa ti o ba n wa ọna ti o dara julọ lati fojusi awọn olugbo rẹ, gbiyanju ṣiṣẹda kan SKAG fun o.

Aládàáṣiṣẹ ase

Ti o ba fẹ lati mu ipolongo titaja Google Adwords rẹ pọ si, o yẹ ki o ro a lilo aládàáṣiṣẹ ase. Imọ-ẹrọ yii jẹ anfani pupọ, ṣugbọn o nilo lati ni idaniloju pe o ṣe atẹle rẹ daradara. Ifilọlẹ adaṣe yẹ ki o lo pẹlu awọn sẹẹli grẹy rẹ lati ni anfani pupọ julọ ninu ipolongo ipolowo rẹ. Lati bẹrẹ, nibi ni diẹ ninu awọn imọran:

Lo iru idu CPC Imudara. Iru idu yii jọra si gbigba afọwọṣe, ṣugbọn o le gbekele Google Ads algorithm lati ṣe awọn atunṣe to ṣe pataki. Imudara CPC ase jẹ igbesẹ akọkọ nla si adaṣe. Lati jeki yi iru ase, tẹ apoti ti o wa ni isalẹ eto asewo afọwọṣe ki o yan CPC Imudara lati inu silẹ. Idiyele ti o pọju yoo ṣe akiyesi laifọwọyi CPC ti o ga julọ.

Ilana idu ti o lo yoo dale lori awọn ibi-afẹde rẹ ati awọn ibi-afẹde wiwọle. Awọn oriṣi mẹfa ti awọn ilana asewo ti Google nfunni. Ọkọọkan ni awọn ibi-afẹde tirẹ ati awọn anfani. Yan eyi ti o dara julọ fun iṣowo rẹ. Rii daju lati kọ awọn eefin iyipada lati tọpa awọn abajade ti ipolongo rẹ. Iwọ yoo nilo lati mu ilana igbelewọn rẹ pọ si. Lilo adaṣe adaṣe yoo ran ọ lọwọ lati mu awọn ere rẹ pọ si, sugbon ko ṣe onigbọwọ 100% agbegbe.

Lilo iye owo ibi-afẹde fun ohun-ini (CPA) nwon.Mirza yoo fun o siwaju sii Iṣakoso lori aládàáṣiṣẹ ase. O jẹ ọna ti o tayọ fun iṣeto awọn idu rẹ da lori ipadabọ ti a nireti ti iyipada kan. Ni afikun si eto CPC afojusun kan, o tun le lo ilana yii kọja awọn ipolongo ati awọn ẹgbẹ ipolowo. Ti o ba mọ CPA rẹ, o le lo adaṣe adaṣe kọja awọn ẹgbẹ ipolowo oriṣiriṣi ati awọn ipolongo.

O ṣe pataki lati ṣe atẹle ilana adaṣe adaṣe. Idaduro adaṣe ni ọpọlọpọ awọn anfani, pẹlu pọ si iyipada awọn ošuwọn. O tun le ṣee lo lati faagun awọn ami iyasọtọ tabi awọn ẹka tuntun. Nipa lilo data tutu, automated bidding can predict when sales will happen, which in turn improves your conversion rates. If you are serious about maximizing your ROI, automated bidding is the way to go. A few tweaks can make all the difference in your campaign.

Quality scores

There are many ways to improve your Quality Score for Adwords campaigns. In addition to improving your CTR and click-through rate, you should make your page easy to navigate for visitors. Google will rank your ads based on their historical performance, relevance to the search term, and click-through rate. A good way to improve your Quality Score is to rotate your ads regularly and test them against each other. Google’s algorithm evaluates the overall performance of each ad to give it the highest quality score possible.

The click-through rate (CTR) ti Koko ni nọmba ọkan ifosiwewe ni ti npinnu Didara Dimegilio fun a Koko. Iye ti o ga julọ ti CTR, bi ipolowo rẹ ṣe ṣe pataki si oluwadii naa. Jubẹlọ, awọn ipolowo pẹlu awọn CTR giga yoo ni ipo giga ni awọn abajade wiwa Organic. Sibẹsibẹ, lati mu Iwọn Didara rẹ dara si, o gbọdọ mọ ara rẹ pẹlu gbogbo awọn okunfa ti o ni ipa lori CTR. Ṣe ifọkansi lati ni CTR ti 7 tabi ga julọ.

Awọn ifosiwewe pupọ ṣe alabapin si Iwọn Didara ti awọn ipolowo rẹ. O le lo awọn ilana pupọ lati mu ọpọlọpọ wọn dara si. O tun le lo Awotẹlẹ Ipolowo Google ati Ọpa Ayẹwo lati rii ohun ti ko ṣiṣẹ. Awọn ọna to dara wa lati mu Iwọn Didara rẹ pọ si ni Adwords ati mu CTR rẹ pọ si. Ni ọna yi, iwọ yoo ni anfani lati mu iye awọn iwunilori pọ si ti awọn ipolowo rẹ gba ati sanwo diẹ fun ọkọọkan.

Ni afikun si ilọsiwaju CTR, Iwọn Didara ipolongo AdWords rẹ pinnu boya awọn ipolowo rẹ gba awọn titẹ. Eyi jẹ nitori ibaramu ti awọn koko-ọrọ ati ọrọ ti a lo ninu ipolowo. Iwọn didara naa tun ṣe akiyesi iriri oju-iwe ibalẹ. Imọye gbogbo awọn nkan mẹta yoo ran ọ lọwọ lati pinnu iru awọn ayipada ti o nilo lati ṣe ninu ipolongo rẹ. Ṣatunṣe awọn ifosiwewe wọnyi yoo mu ijabọ ati awọn titẹ sii. Ọna ti o dara julọ lati ṣe ilọsiwaju Dimegilio didara rẹ ni lati ṣe idanwo pẹlu awọn ọgbọn oriṣiriṣi ati rii iru awọn ti o ṣiṣẹ dara julọ fun iṣowo rẹ.

Alekun Dimegilio Didara rẹ jẹ apakan pataki ti ipolongo titaja wiwa ti o sanwo. O jẹ ọkan ninu awọn ifosiwewe pataki julọ ti o pinnu bi awọn ipolowo rẹ ṣe munadoko. Iwọn Didara rẹ ga julọ, awọn ti o ga rẹ CPC idu. Igbega Dimegilio Didara rẹ yoo fun ọ ni eti ifigagbaga lori awọn onifowole giga ati mu ROI rẹ pọ si. Ṣugbọn ranti, ko si atunṣe iyara fun ilọsiwaju Iwọn Didara rẹ. O gba akoko, adanwo, ati isọdọtun.

Iye owo fun titẹ

Awọn iye owo fun tẹ (CPC) fun Adwords yatọ gẹgẹ bi ile ise ati Koko. Lakoko ti apapọ CPC fun Adwords jẹ $2.32, diẹ ninu awọn koko-owo diẹ sii ju awọn miiran lọ. Idije ti ile-iṣẹ kan ṣe ipa kan ni ṣiṣe ipinnu idiyele ti Adwords. Fun apere, “aabo ile” gbogbo diẹ sii ju igba marun bi Elo jinna bi “kun.” Sibẹsibẹ, Harry's Shave Club lo koko “fá ọgọ” lati polowo ati sanwo $5.48 fun tẹ. Botilẹjẹpe eyi jẹ CPC kekere ju awọn ile-iṣẹ miiran lọ, wọn tun gbe si oju-iwe kẹta ti awọn abajade wiwa ati ipilẹṣẹ $36,600.

Iye owo fun titẹ fun Adwords yatọ da lori didara koko, ọrọ ipolowo, ati oju-iwe ibalẹ. Ideally, gbogbo awọn eroja mẹta ṣe pataki si ọja tabi iṣẹ ti a polowo. CTR giga tumọ si ipolowo jẹ iwulo si awọn olumulo. Alaye yii yoo ran ọ lọwọ lati pinnu iye iye owo ipolowo kọọkan. Nikẹhin, ibi-afẹde ni lati mu idiyele rẹ pọ si fun titẹ fun ROI ti o dara julọ.

Metiriki pataki miiran jẹ idiyele fun iyipada. Nigbati CPC fun ipolowo ba pọ si, oṣuwọn iyipada ti o ga julọ ni a nireti. Lilo ẹya ti o dara ju CPC Imudara Google yoo ran ọ lọwọ lati ṣaṣeyọri eyi. Ẹya yii ṣe atunṣe awọn idu rẹ laifọwọyi da lori awọn abajade ti ipolowo naa. O dara julọ fun awọn koko-ọrọ niche nitori pe o fun ọ laaye lati na isanwo isuna rẹ. Iye owo apapọ fun iyipada fun Adwords jẹ $2.68.

Iye owo fun titẹ fun Adwords yatọ da lori ile-iṣẹ naa. Lakoko ti ipolowo fun adwords lori awọn aaye ikọkọ jẹ idiyele kere ju $1, Google ṣe pupọ julọ ti owo-wiwọle rẹ nipasẹ ṣiṣe awọn ipolowo wiwa. O ṣee ṣe lati san owo kekere, ṣugbọn awọn wọnyi jinna le ma wa ni ìfọkànsí to. Awọn CPC ti ṣeto nipasẹ awọn ilana ase tabi awọn agbekalẹ ti awọn ile-iṣẹ ipolowo lo. Awọn olutẹwe wẹẹbu, ti a ba tun wo lo, san olupolowo nigbati alejo ba tẹ ipolowo naa.

CPC fun awọn ipolowo Facebook le yipada da lori bii eniyan ṣe fesi si awọn ipolowo. O tun le fi ọwọ ṣeto ipese CPC fun awọn ipolowo Facebook. CPC ti o kere julọ jẹ $0.45 fun awọn ipolowo lori aṣọ nigba ti o ga julọ jẹ $3.77 fun owo apolowo. Ona miiran lati ṣe owo lori Facebook ni lati lo awọn ipolowo abinibi. Awọn ipolowo wọnyi dabi apakan ti bulọọgi ko si han gbangba. Taboola, fun apere, jẹ nẹtiwọọki ipolowo abinibi olokiki.

Adwords jẹ irinṣẹ nla fun ṣiṣẹda awọn ipolowo SEM. Titaja ẹrọ wiwa jẹ abala pataki ti titaja oni-nọmba. O ti wa ni a gíga ìfọkànsí, asekale, ati ohun elo ti o ni ifarada ti ẹnikẹni le lo. Ka siwaju lati ni imọ siwaju sii. Eyi ni bii Adwords ṣe n ṣiṣẹ. Lilo awọn koko-ọrọ to tọ jẹ pataki si jijẹ awọn iyipada rẹ ati mimu isuna ipolowo rẹ pọ si. Lati ni imọ siwaju sii, download wa free guide. O le bẹrẹ igbega iṣowo rẹ loni!

Adwords jẹ titaja kan

O le beere lọwọ ararẹ, “Njẹ Adwords jẹ titaja?” Lẹhinna, bawo ni o ṣe le ṣagbe lori aaye ipolowo ti iṣowo rẹ fẹ? Ni soki, idahun ni bẹẹni. Iye owo AdWords ti ṣeto nipasẹ awọn oludije ti nbere lori koko kanna. Awọn koko-ọrọ ifigagbaga julọ awọn ile-iṣẹ agbelebu, ati pe iwọ yoo dije lodi si awọn iṣowo ni ita ti tirẹ. Idu naa kii ṣe idiyele gangan, sugbon nikan ohun ti o fe san ti o ba ti o ba wa ni nikan oludije ase lori koko.

Laibikita iwọn ti isuna rẹ, o ṣe pataki lati ni oye pe AdWords jẹ titaja kan. Eleyi tumo si wipe o yoo na owo da lori awọn nọmba kan ti okunfa, gẹgẹbi iwọn ipolowo rẹ ati nọmba awọn alejo ti o n fojusi. Ti o ko ba mọ CPA ati awọn iye owo idu rẹ, o le fẹ lati ronu nipa lilo Software-bi-iṣẹ gẹgẹbi Awọn atupale Google.

Ninu Google AdWords, online owo idu lori koko ati àwárí oro. Nitori awọn titaja da lori didara Dimegilio, onifowole ti o ga julọ yoo jẹ ti o ga julọ lori atokọ ti awọn ipolowo, ṣugbọn awọn idu ko ni dandan pàsẹ awọn ibere ninu eyi ti won han. Olufowole giga ni igbagbogbo gba ipo naa, ṣugbọn onifowole kekere le ni irọrun ju oludije lọ ki o gba aaye ti o ga julọ lori oju-iwe awọn abajade wiwa.

Google AdWords nlo eto titaja idiyele keji lati pinnu iru ipolowo ti o han nigbati awọn olumulo n wa awọn koko-ọrọ ti o ni ibatan si awọn ọja tabi iṣẹ wọn. Awọn olupolowo gbe awọn idu fun awọn koko-ọrọ ti o ni ibatan si awọn ọja tabi awọn iṣẹ ti wọn nṣe ati ṣe ifilọlẹ lori didara-giga, julọ ​​ti o yẹ koko. AdWords jẹ eto ipolowo alailẹgbẹ kan ti o fun awọn olupolowo laaye lati ṣakoso awọn idiyele ati awọn aaye wọn. Botilẹjẹpe ibi-afẹde akọkọ Google ni lati pese awọn ipolowo ti o yẹ, yi ni jina lati a lopolopo.

Ninu eto Google AdWords, ipo ipolowo oke ni a fun ni ipolowo ipo-giga. Ipo akọkọ ni titaja kii ṣe iṣeduro nigbagbogbo. Adranks n yipada ati pe o le yipada ni iyalẹnu, da lori nọmba awọn olupolowo ati idije fun koko-ọrọ kan pato. Nitorina, ti o ba n gbiyanju lati ni aabo aaye oke kan, o jẹ dandan lati mọ kini lati ṣe.

O ṣee ṣe pe o ti rii awọn ipolowo lori pẹpẹ ipolowo Google, ṣugbọn ṣe o mọ pe o ṣiṣẹ bakanna si eBay? O dabi titaja, pẹlu mẹta ipolowo iho ti o ti wa idu lori nipasẹ awọn ga-afowole. Sugbon kini asiri? Adwords jẹ titaja kan, gẹgẹ bi eBay. Ni awọn auction, Awọn olupolowo sọ fun Google iye ti o pọju ti wọn fẹ lati san ni titẹ. Olufowole ti o ga julọ ti o tẹle san owo-din kan kan diẹ sii ju onifowole giga lọ.

Nigba ti ase lori koko, iwọ yoo nilo lati yan awọn koko-ọrọ ti o jọmọ iṣowo rẹ. Iwọ yoo tun fẹ lati yan iru baramu. Iru baramu ntokasi si bi ni pẹkipẹki Google ibaamu awọn koko. Nibẹ ni o wa yatọ si baramu orisi, pẹlu gangan, gbolohun ọrọ, ati ki o títúnṣe gbooro. Gangan jẹ gangan julọ, nigba ti gbolohun ati ọrọ ni o wa ni o kere-gangan. Sibẹsibẹ, iwọ yoo nilo lati yan awọn koko-ọrọ to ṣe pataki julọ fun oju opo wẹẹbu rẹ lati le ṣaṣeyọri pẹlu AdWords.

O jẹ iwọn pupọ

Ẹjẹ igbesi aye ti scalability jẹ imọ-ẹrọ. Alekun owo-wiwọle rẹ ati awọn ala ere jẹ rọrun pupọ ju ti tẹlẹ lọ. Lilo adaṣe ati awọn alamọja ti oye le ṣe iranlọwọ fun ọ ni iwọn. Sibẹsibẹ, o ṣe pataki ki o mura ara rẹ fun idagbasoke. Eyi ni diẹ ninu awọn imọran lati ṣe iranlọwọ fun ọ lati rii daju pe ile-iṣẹ rẹ jẹ iwọn. Ni akojọ si isalẹ awọn ọna mẹta lati mu ilọsiwaju ti iṣowo rẹ dara si. Ka siwaju lati ṣawari bi o ṣe le jẹ ki iṣowo rẹ ni ere diẹ sii.

Lilo iṣẹ awọsanma ti o ni iwọn pupọ le mu irọrun ati ṣiṣe iṣowo rẹ pọ si. Nipa lilo Azure, o le ṣẹda awọn lw ti o nṣiṣẹ lori ọpọ ero. Eyi n gba ọ laaye lati ni irọrun iwọn ati yi iṣeto wọn pada bi o ṣe nilo. Eyi jẹ ki wọn jẹ apẹrẹ fun awọn iṣowo dagba pẹlu awọn iyipada bandiwidi akoko. Pẹlu iru iṣẹ awọsanma yii, o le mu agbara ati iyara rẹ pọ si laisi aibalẹ nipa iṣẹ ṣiṣe. Awọn onibara rẹ yoo nifẹ iṣowo rẹ! Ti o ba nilo awọn amayederun ti iwọn, ro awọsanma iširo awọn iṣẹ.

Awọn iṣowo ti o ṣe iwọn le ni irọrun mu iwọn iṣagbesori ati iṣẹ ṣiṣe. Awọn iru awọn iṣowo wọnyi pẹlu sọfitiwia, awọn iṣẹ ṣiṣe alabapin, e-iṣowo, oni gbigba lati ayelujara, franchising, yiyalo-ini, soobu pq, ati ọpọlọpọ awọn miiran. Ti iṣowo rẹ ba jẹ iwọn, yoo tẹsiwaju lati dagba ati ṣe rere paapaa ni aje ti o nira. Eyi jẹ ki o rọrun lati ṣatunṣe si awọn ibeere ti nyara ti awọn alabara rẹ. O tun le dagba iwọn ile-iṣẹ rẹ ati owo-wiwọle bi o ṣe nilo.

Ni alaye ọna ẹrọ, scalability tumọ si agbara ti eto rẹ lati ni ibamu si awọn ibeere ti o pọ si lakoko ti o n ṣetọju eto rẹ. Alekun tita iwọn didun ni igba kan nira ipenija, bi o ti le ni ipa lori ere ati ṣiṣe. Ninu aye owo, scalability le ṣe iranlọwọ fun ile-iṣẹ lati ṣetọju ala èrè paapaa nigbati iwọn didun ti awọn tita ba pọ si. Ati scalability tun jẹ ifosiwewe pataki fun awọn banki. Pẹlu awọn ibeere ti o pọ si, awọn ile-ifowopamọ gbọdọ ṣe deede ati iwọn awọn eto wọn lati tọju ibeere.

O jẹ ìfọkànsí gíga

AdWords jẹ irinṣẹ ipolowo ti o lagbara ti o fojusi awọn olumulo ti o ṣee ṣe lati nifẹ si ọja rẹ. Awọn eniyan ti o nifẹ si ọja rẹ tẹlẹ ni o ṣeeṣe lati ra. Awọn oriṣi ibaamu Koko ṣe iranlọwọ fun ọ lati ṣakoso awọn ọrọ ati awọn ọrọ wiwa ti o ṣe pataki julọ si iṣowo rẹ. O le lo awọn irinṣẹ iwadii Koko gẹgẹbi Oluṣeto Koko lati wa awọn koko-ọrọ to dara julọ. Lati bẹrẹ, download free Koko Alakoso ọpa.

Ọpọlọpọ awọn aaye lo wa lati mọ nigba lilo Adwords. Iye owo fun titẹ, Dimegilio didara, Atunṣe gbooro baramu, ati odi koko ni o kan kan diẹ. O le wa ọna ti o dara julọ lati polowo nipa lilo awọn ọgbọn wọnyi ninu nkan yii. Iwọ yoo tun ṣe awari awọn ọna ti o dara julọ lati mu ipolongo rẹ pọ si ati ṣe pupọ julọ ti isuna rẹ. Ka siwaju lati ṣawari awọn aṣiri ti ipolowo pẹlu Adwords. Aṣiri si ipolongo aṣeyọri ni lati mu dara fun iye owo ati didara.

Dimegilio didara

Adwords’ Iwọn Didara (QS) jẹ wiwọn kan ti o pinnu bi o ṣe yẹ ati didara awọn ipolowo rẹ jẹ. Eto yii jẹ iru si awọn algorithms ipo Organic Google. Awọn ipolowo pẹlu QS giga ṣe pataki si awọn olumulo ati pe o ṣee ṣe iyipada. Jubẹlọ, QS giga yoo dinku iye owo fun titẹ (CPC).

QS rẹ ṣe pataki nitori pe o pinnu iye ti iwọ yoo san fun Koko-ọrọ. Awọn koko-ọrọ pẹlu QS kekere yoo ja si iṣẹ ti ko dara ati CTR kekere. Awọn ipolowo pẹlu QS giga yoo gba ipo to dara julọ ati ṣiṣe iye owo. Iwọn didara jẹ iwọn lori iwọn ti ọkan si 10. O le fẹ yago fun awọn koko-ọrọ odi ni awọn akojọpọ. Ti o da lori ile-iṣẹ rẹ, QS rẹ le ṣubu ni isalẹ mẹwa, eyi ti o le mu rẹ owo.

Iwọn Didara Google jẹ ipinnu nipasẹ ibaramu ti awọn ipolowo rẹ, koko, ati oju-iwe ibalẹ. Ti Iwọn Didara ba ga, Ipolowo rẹ yoo jẹ pataki pupọ si Koko. Lọna miiran, ti QS rẹ ba kere, o le ma ṣe pataki bi o ṣe ro pe o jẹ. O jẹ ibi-afẹde akọkọ ti Google lati pese iriri ti o dara julọ fun awọn olumulo ati ti ipolowo rẹ ko ba baamu akoonu ti aaye naa, o yoo padanu pọju onibara.

Lati mu QS rẹ dara si, o nilo lati rii daju pe awọn ipolowo rẹ baamu ero wiwa ti awọn olumulo rẹ. Iyẹn tumọ si pe awọn koko-ọrọ rẹ yẹ ki o ni ibatan pẹkipẹki si ohun ti wọn n wa. Bakanna, ẹda ipolowo yẹ ki o jẹ mimu ṣugbọn ko yẹ ki o yapa kuro ninu akori naa. Ni afikun, o yẹ ki o wa ni ayika nipasẹ awọn ọrọ wiwa ti o yẹ ati ọrọ ti o jọmọ. Eyi ni idaniloju pe ẹda ipolowo rẹ yoo han ni imọlẹ to dara julọ.

Ni kukuru, Dimegilio didara jẹ itọkasi ti bii awọn ipolowo rẹ ṣe yẹ ati bii wọn ṣe munadoko. Dimegilio didara jẹ iṣiro da lori idu CPC ti o ṣeto. Dimegilio ti o ga julọ tọkasi pe ipolowo rẹ n ṣiṣẹ daradara ati pe o n yi awọn alejo pada. Sibẹsibẹ, o ṣe pataki lati ranti pe QS ti o ga julọ yoo tun dinku iye owo rẹ fun titẹ (CPC) ati mu iye awọn iyipada ti o gba.

Atunṣe gbooro baramu

Ibaramu gbooro ni Adwords le jẹ imọran buburu. Awọn ipolowo le ṣe afihan si awọn eniyan ti o wa awọn ofin ti ko ni ibatan, ti n san owo awọn olupolowo ti wọn ko ni ati padanu wọn si awọn olupolowo miiran. O le lo ibaramu gbooro ti a tunṣe lati yago fun iru awọn iṣoro bẹ, ṣugbọn o gbọdọ lo awọn “ninu” tabi “pẹlu” wole ninu oro wiwa re. Iyẹn ni, o le ifesi awọn ofin bi pupa, Pink, ati awọn iwọn, ṣugbọn o ko le ṣafikun wọn si awọn odi rẹ.

Ibaramu gbooro ti a ṣe atunṣe jẹ ilẹ aarin laarin awọn ibaamu gbooro ati gbolohun ọrọ. Aṣayan yii n gba ọ laaye lati fojusi awọn olugbo nla kan pẹlu iye owo to lopin. Ibamu gbooro ti a ṣe atunṣe tiipa awọn ọrọ kọọkan laarin gbolohun ọrọ kan nipa lilo awọn “+” paramita. O sọ fun Google pe ibeere wiwa gbọdọ ni ọrọ yẹn ninu. Ti o ko ba pẹlu ọrọ naa “pẹlu” ninu oro wiwa re, Ipolowo rẹ yoo han si gbogbo eniyan.

Ibaramu gbooro ti Atunṣe ni Adwords gba ọ laaye lati yan ọrọ gangan ti o fa ipolowo rẹ. Ti o ba fẹ lati de ọdọ ọpọlọpọ eniyan bi o ti ṣee, lo gbooro baramu. O tun le pẹlu awọn iyatọ ti o sunmọ ati awọn itumọ-ọrọ. Iru baramu yii ngbanilaaye lati ṣafihan awọn iyatọ ipolowo ti o ṣe pataki si ibeere wiwa. O le paapaa lo apapo ti ibaramu gbooro ati awọn iyipada lati fojusi awọn olugbo diẹ sii ki o dín idojukọ rẹ.

Ni Gbogbogbo, Ibaramu gbooro ti a ṣe atunṣe jẹ yiyan ti o dara julọ nigbati o ba de ibi-afẹde awọn ọrọ wiwa kan pato. Awọn ibaamu gbooro ti a tunṣe dara julọ fun awọn ọja kekere nitori pe awọn oludije diẹ wa. Wọn le fojusi awọn koko-ọrọ kan pato ti o ni awọn iwọn wiwa kekere. Awọn eniyan wọnyi ni o ṣeeṣe lati ra nkan ti o ṣe pataki si wọn. Akawe si gbooro baramu, awọn ibaamu gbooro ti a ṣe atunṣe ṣọ lati ni oṣuwọn iyipada ti o ga julọ. Ibaramu gbooro ti a tunṣe ni Adwords le dojukọ awọn ọja onakan.

Koko odi

Ṣafikun awọn koko-ọrọ odi ni ipolongo Adwords rẹ yoo jẹ ki oju opo wẹẹbu rẹ di ofe lọwọ ijabọ aifẹ. Awọn koko-ọrọ wọnyi le ṣe afikun ni awọn ipele oriṣiriṣi, lati gbogbo ipolongo to olukuluku ipolongo awọn ẹgbẹ. Sibẹsibẹ, fifi awọn koko-ọrọ odi si ipele ti ko tọ le ṣe idotin ipolongo rẹ ki o fa ijabọ ti aifẹ lati han lori oju opo wẹẹbu rẹ. Niwọn bi awọn koko-ọrọ wọnyi jẹ awọn ibaamu deede, rii daju pe o yan ipele to pe ṣaaju fifi wọn kun. Ni isalẹ wa diẹ ninu awọn imọran lati ṣe iranlọwọ fun ọ lati lo lilo ti o dara julọ ti awọn koko-ọrọ odi ninu ipolongo Adwords rẹ.

Igbesẹ akọkọ ni lati ṣẹda atokọ ti awọn koko-ọrọ odi fun awọn ipolongo Adwords rẹ. O le ṣẹda awọn atokọ wọnyi fun awọn alabara oriṣiriṣi laarin inaro kanna. Lati ṣẹda akojọ kan, tẹ aami ọpa ni igun apa ọtun oke ti Adwords UI ati lẹhinna yan “Pipin Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Ọ̀pọ̀lọpọ̀ aṣiwèrè ló wọ́pọ̀ nínú àwọn ìbéèrè ìṣàwárí, ati nipa fifi ọpọ awọn ẹya, iwọ yoo rii daju pe atokọ awọn koko-ọrọ odi rẹ jẹ okeerẹ bi o ti ṣee. Nipa fifi awọn koko-ọrọ odi wọnyi kun, o le ṣe idiwọ awọn ipolowo ni imunadoko lati han fun awọn gbolohun ọrọ kan pato ati awọn ofin. Awọn ọna miiran wa lati ṣe awọn koko-ọrọ odi ninu ipolongo rẹ. O le fi awọn koko-ọrọ odi wọnyi sinu awọn ẹgbẹ ipolowo ati awọn ipolongo, gẹgẹbi lilo gbolohun baramu odi ati fifi wọn kun si ipolongo ipolowo rẹ.

Nigbati o ba ṣeto awọn koko-ọrọ odi, o yẹ ki o ṣe bẹ lori ipele ipolongo. Awọn koko-ọrọ wọnyi yoo di awọn ipolowo lọwọ lati ṣafihan fun awọn ibeere wiwa ti ko ni ibatan si awọn ọja rẹ. Fun apere, ti o ba n ta awọn bata idaraya, o le dara julọ lati lo awọn koko-ọrọ odi lori ipele ipolongo. Sibẹsibẹ, ọna yii kii ṣe imọran fun gbogbo awọn olupolowo. Rii daju lati ṣe iwadii awọn koko-ọrọ fun iṣowo rẹ ṣaaju ṣiṣeto awọn koko-ọrọ odi ni Adwords.