Tag: Google Ads Agent

Wiwa ti o sanwo jẹ ọna lẹsẹkẹsẹ julọ lati wakọ ijabọ si aaye rẹ. SEO gba oṣu diẹ lati ṣafihan awọn abajade, nigba ti san àwárí ti wa ni han lesekese. Awọn ipolongo Adwords le ṣe iranlọwọ aiṣedeede ibẹrẹ ti o lọra ti SEO nipa gbigbe ami iyasọtọ rẹ pọ si ati wiwakọ ijabọ oṣiṣẹ diẹ sii si aaye rẹ. Awọn ipolongo Adwords tun le rii daju pe oju opo wẹẹbu rẹ duro ni idije ni aaye oke ti oju-iwe abajade wiwa Google. Ni ibamu si Google, awọn diẹ san ìpolówó ti o ṣiṣe, diẹ sii o ṣeese lati gba awọn jinna Organic.

Iye owo fun titẹ

Iye owo apapọ fun titẹ fun Adwords da lori awọn ifosiwewe pupọ, pẹlu rẹ owo iru, ile ise, ati ọja tabi iṣẹ. O tun da lori idu rẹ ati Dimegilio didara ti ipolowo rẹ. Ti o ba n fojusi olugbo agbegbe kan, o le ṣeto isuna pataki fun awọn olumulo alagbeka. Ati awọn ti o le Àkọlé kan pato orisi ti awọn ẹrọ alagbeka. Awọn aṣayan ifọkansi ilọsiwaju le dinku inawo ipolowo rẹ ni pataki. O le wa iye owo ipolowo rẹ nipa ṣiṣe ayẹwo alaye ti a pese nipasẹ Awọn atupale Google.

Iye owo fun titẹ fun Adwords ni gbogbogbo laarin $1 ati $2 fun tẹ, sugbon ni diẹ ninu awọn ifigagbaga awọn ọja, awọn idiyele le lọ soke. Rii daju pe ẹda ipolowo rẹ ni ibamu si awọn oju-iwe iyipada-iṣapeye. Fun apere, ti oju-iwe ọja rẹ ba jẹ oju-iwe ibalẹ akọkọ rẹ fun ipolongo tita Black Friday, o yẹ ki o kọ awọn ipolowo ti o da lori akoonu yẹn. Lẹhinna, nigbati awọn onibara tẹ lori awọn ipolongo naa, wọn yoo darí si oju-iwe yẹn.

Dimegilio didara ṣe afihan ibaramu ti awọn koko-ọrọ rẹ, ọrọ ipolowo, ati oju-iwe ibalẹ. Ti awọn eroja wọnyi ba ṣe pataki si awọn olugbo ibi-afẹde, iye owo rẹ fun titẹ yoo dinku. Ti o ba fẹ lati gba awọn ipo giga, o yẹ ki o ṣeto idiyele ti o ga julọ, ṣugbọn jẹ ki o rẹlẹ to lati dije pẹlu awọn olupolowo miiran. Fun iranlọwọ diẹ sii, ka Pari, Itọsọna Digestible si Awọn inawo Awọn ipolowo Google. Lẹhinna, o le pinnu isuna rẹ ati gbero ni ibamu.

Iye owo fun iyipada

Ti o ba n gbiyanju lati pinnu iye ti o jẹ lati yi alejo pada si alabara kan, o nilo lati ni oye bi iye owo fun ohun-ini ṣe n ṣiṣẹ ati bi o ṣe le ṣe pupọ julọ ninu rẹ. Ninu AdWords, o le lo oluṣeto ọrọ-ọrọ lati ṣawari iye owo fun ohun-ini. Nìkan tẹ awọn koko-ọrọ tabi atokọ ti awọn koko-ọrọ lati wo asọtẹlẹ ti iye ti yoo jẹ fun ọ lati yi awọn alejo kọọkan pada. Lẹhinna, o le mu rẹ idu titi ti o deba awọn ti o fẹ CPA.

Awọn iye owo fun iyipada ni lapapọ iye owo ti o npese ijabọ fun kan pato ipolongo pin nipa awọn nọmba ti awọn iyipada. Fun apere, ti o ba na $100 lori ipolongo ipolongo ati gba awọn iyipada marun nikan, CPC rẹ yoo jẹ $20. Eyi tumọ si pe iwọ yoo sanwo $80 fun ọkan iyipada fun gbogbo 100 iwo ti rẹ ad. Iye owo fun iyipada yatọ si iye owo fun titẹ, nitori pe o gbe eewu nla sii lori pẹpẹ ipolowo.

Nigbati o ba n pinnu idiyele ipolongo ipolowo rẹ, iye owo fun iyipada jẹ itọkasi pataki ti eto-ọrọ aje ati iṣẹ ti awọn ipolongo ipolowo rẹ. Lilo idiyele fun iyipada bi ala rẹ yoo ṣe iranlọwọ fun ọ ni idojukọ lori ilana ipolowo rẹ. O tun fun ọ ni oye ti igbohunsafẹfẹ ti awọn iṣe alejo. Lẹhinna, isodipupo oṣuwọn iyipada lọwọlọwọ rẹ nipasẹ ẹgbẹrun. Iwọ yoo mọ boya ipolongo lọwọlọwọ rẹ n pese awọn itọsọna ti o to lati ṣe atilẹyin idiyele ti o pọ si.

Iye owo fun tẹ vs o pọju idu

Awọn oriṣi akọkọ meji ti awọn ilana asewo fun Adwords: Afowoyi ase ati Imudara iye owo Per Tẹ (ECPC). Ifunni afọwọṣe gba ọ laaye lati ṣeto idiyele ti o pọju CPC fun Koko kọọkan. Awọn ọna mejeeji gba ọ laaye lati ṣatunṣe ipolowo ipolowo ati ṣakoso iru awọn koko-ọrọ lati lo owo diẹ sii lori. Ifiweranṣẹ afọwọṣe gba ọ laaye lati ni ilana pẹlu ipolowo ROI ati awọn ibi-afẹde iṣowo.

Lakoko ti awọn idu giga jẹ pataki lati rii daju pe o pọju ifihan, kekere idu le kosi ipalara owo rẹ. Idiyele giga fun awọn ile-iṣẹ ofin ti o jọmọ ijamba yoo ṣe agbekalẹ iṣowo diẹ sii ju idu kekere fun awọn ibọsẹ Keresimesi. Lakoko ti awọn ọna mejeeji jẹ doko ni igbega owo-wiwọle, wọn ko nigbagbogbo gbe awọn esi ti o fẹ. O ṣe pataki lati ṣe akiyesi pe iye owo ti o pọju fun titẹ ko ni dandan tumọ si idiyele ipari; ni awọn igba miiran, Awọn olupolowo yoo san iye ti o kere ju lati le lu awọn iloro Ipo Ipolowo ati ki o tako oludije ni isalẹ wọn.

Ifowole-ọwọ fun ọ laaye lati ṣeto isuna ojoojumọ kan, pato kan ti o pọju idu, ki o si automate ase ilana. Ifowopamọ aifọwọyi gba Google laaye lati pinnu adaṣe ti o ga julọ fun ipolongo rẹ ti o da lori isunawo rẹ. O tun le yan lati fi awọn idu silẹ pẹlu ọwọ tabi fi ase naa silẹ si Google. Ifowopamọ afọwọṣe fun ọ ni iṣakoso pipe lori awọn idu rẹ ati gba ọ laaye lati tọpinpin iye ti o na lori awọn jinna.

Ibaramu gbooro

Iru ibaamu aiyipada ni Adwords jẹ ibaramu gbooro, gbigba ọ laaye lati ṣafihan awọn ipolowo nigbati a ṣe wiwa fun ọrọ-ọrọ ti o ni eyikeyi ninu awọn ọrọ tabi awọn gbolohun ọrọ ninu gbolohun ọrọ bọtini rẹ. Lakoko ti iru baramu yii ngbanilaaye lati de ọdọ olugbo ti o tobi julọ ti o ṣeeṣe, o tun le ṣe iranlọwọ fun ọ lati ṣawari awọn koko-ọrọ tuntun. Eyi ni alaye kukuru ti idi ti o yẹ ki o lo ibaramu gbooro ni Adwords:

Ayipada baramu gbooro ti wa ni afikun si awọn koko rẹ pẹlu kan “+.” O sọ fun Google pe iyatọ ti o sunmọ ti Koko-ọrọ wa lati ṣafihan ipolowo rẹ. Fun apere, ti o ba n gbiyanju lati ta awọn aramada irin-ajo, iwọ kii yoo fẹ lati lo iyipada ibaramu gbooro fun awọn koko-ọrọ yẹn. Sibẹsibẹ, ti o ba n fojusi awọn ọja tabi awọn iṣẹ kan pato, iwọ yoo nilo lati lo ere deede, eyiti o ma nfa ipolowo rẹ nikan nigbati eniyan ba wa awọn ọrọ gangan.

Lakoko ti ibaamu gbooro jẹ eto koko ti o munadoko julọ fun titajaja, kii ṣe aṣayan ti o dara julọ fun gbogbo ile-iṣẹ. O le ja si awọn titẹ ti ko ṣe pataki ati pe o le ba ipolongo ipolowo rẹ jẹ ni pataki. Jubẹlọ, Google ati Bing le jẹ ibinu ni gbigbe awọn ipolowo. Bi eleyi, iwọ yoo fẹ lati rii daju pe awọn ipolowo rẹ han si awọn olumulo ti o yẹ. Nípa lílo ìsokọ́ra àwùjọ ní Adwords, o le ṣakoso iwọn didun mejeeji ati didara awọn olugbo rẹ. Awọn koko-ọrọ ibaramu gbooro le ni ihamọ si awọn iru olugbo kan pato, gẹgẹ bi awọn ni-oja tabi remarketing olugbo.

Awọn amugbooro ipe

O le ṣafikun awọn amugbooro Ipe si awọn ipolongo Adwords rẹ lati ṣe alekun awọn iyipada. O le seto wọn lati han nikan nigbati foonu rẹ ba ndun tabi nigbati o ba wa koko kan pato. Sibẹsibẹ, o ko le fi awọn amugbooro ipe kun ti awọn ipolongo rẹ ba ni opin si Nẹtiwọọki Ifihan tabi Awọn ipolowo Akojọ Ọja. Akojọ si isalẹ wa ni diẹ ninu awọn imọran lati ṣafikun Awọn ifaagun Ipe si awọn ipolongo Adwords rẹ. O le bẹrẹ pẹlu Adwords loni. Kan tẹle awọn igbesẹ wọnyi lati mu iwọn iyipada rẹ pọ si.

Awọn amugbooro ipe ṣiṣẹ nipa fifi nọmba foonu rẹ kun ipolowo rẹ. Yoo ṣe afihan ni awọn abajade wiwa ati awọn bọtini CTA, bi daradara bi lori awọn ọna asopọ. Ẹya ti a fi kun ṣe alekun adehun alabara. Ju lọ 70% ti awọn oluwadi alagbeka lo ẹya-tẹ-si-ipe lati kan si iṣowo kan. Ni afikun, 47% ti awọn oluwadi alagbeka yoo ṣabẹwo si awọn burandi pupọ lẹhin ṣiṣe ipe naa. Nitorinaa, awọn amugbooro ipe jẹ ọna ti o tayọ lati mu awọn alabara ti o ni agbara mu.

Nigbati o ba lo awọn amugbooro ipe pẹlu Adwords, o le ṣeto wọn lati ṣafihan nikan ni awọn wakati kan. O tun le mu ṣiṣẹ tabi mu ijabọ itẹsiwaju ipe ṣiṣẹ. Fun apere, ti o ba ti o ba wa ni a pizza ounjẹ ni Chicago, Awọn ipolowo itẹsiwaju ipe le ṣafihan fun awọn alejo ti n wa pizza satelaiti jinlẹ. Awọn alejo si Chicago le lẹhinna tẹ bọtini ipe tabi tẹ nipasẹ oju opo wẹẹbu naa. Nigbati itẹsiwaju ipe ba han lori ẹrọ alagbeka kan, yoo fun ni ààyò si nọmba foonu nigbati wiwa ba waiye. Ifaagun kanna yoo tun han lori awọn PC ati awọn tabulẹti.

Awọn amugbooro ipo

Oluṣowo iṣowo le ni anfani lati awọn amugbooro ipo nipa tito awọn onibara ni agbegbe wọn. Nipa fifi alaye ipo kun awọn ipolowo wọn, a owo le mu rin-ins, online ati ki o offline tita, ati ki o dara de ọdọ awọn oniwe-afojusun jepe. Ni afikun, lori 20 ogorun awọn wiwa wa fun awọn ọja tabi awọn iṣẹ agbegbe, gẹgẹ bi iwadi Google. Ati afikun awọn amugbooro ipo si ipolongo wiwa ti han lati ṣe alekun CTR nipasẹ bii 10%.

Lati lo awọn amugbooro ipo, kọkọ mu akọọlẹ Awọn aaye rẹ ṣiṣẹpọ pẹlu AdWords. Lẹhinna, sọ iboju Awọn amugbooro Ipo rẹ sọtun. Ti o ko ba ri itẹsiwaju ipo, yan pẹlu ọwọ. Ni ọpọlọpọ igba, ibi kan ṣoṣo yẹ ki o wa. Bibẹẹkọ, ọpọ awọn ipo le han. Ifaagun ipo tuntun n ṣe iranlọwọ fun awọn olupolowo rii daju pe awọn ipolowo wọn ṣe pataki si awọn ipo ti wọn fojusi. Sibẹsibẹ, o dara lati lo sisẹ nigba lilo awọn amugbooro ipo.

Awọn amugbooro ipo jẹ iranlọwọ paapaa fun awọn iṣowo ti o ni ipo ti ara. Nipa fifi itẹsiwaju ipo kun, awọn oluwadi le gba awọn itọnisọna si ipo iṣowo kan lati ipolongo naa. Ifaagun naa n gbe Google Maps fun wọn. Ni afikun, o jẹ nla fun awọn olumulo alagbeka, bi iwadi laipe kan ṣe rii pe 50 ogorun ti awọn olumulo foonuiyara ṣabẹwo si ile itaja kan laarin ọjọ kan ti wiwa lori foonuiyara kan. Fun alaye siwaju sii, wo Awọn ifaagun ipo ni Adwords ki o bẹrẹ imuse wọn sinu ilana titaja rẹ.

O le ti gbọ ti Google Adwords, Syeed ipolongo lati Google. Sugbon, ṣe o mọ bi o ṣe le lo lati mu ere rẹ pọ si? Ṣe o tọ si fun awọn ibẹrẹ? Eyi ni diẹ ninu awọn imọran. Eyi jẹ ọpa nla fun awọn onijaja oni-nọmba, paapa startups. Ṣugbọn o le jẹ gbowolori. Ka siwaju lati ni imọ siwaju sii nipa ọpa alagbara yii. Akojọ si isalẹ wa ni diẹ ninu awọn anfani ati alailanfani. Boya o jẹ fun ibẹrẹ rẹ tabi fun iṣowo ti iṣeto, Adwords ni awọn anfani ati alailanfani rẹ.

Google Adwords jẹ ipolowo ipolowo Google

Lakoko ti kii ṣe aṣiri pe Google jẹ oṣere nla ni aaye ipolowo, kii ṣe gbogbo eniyan mọ bi o ṣe le lo awọn irinṣẹ ile-iṣẹ daradara. Nkan yii n wo awọn ọna oriṣiriṣi ti o le ṣe pupọ julọ awọn irinṣẹ ipolowo Google. Ti o ba jẹ tuntun si Google AdWords, eyi ni iyara atunyẹwo ti ohun ti o wa ninu. Ni kete ti o ti kọ nipa awọn irinṣẹ, iwọ yoo ni imọran ti o dara julọ bi o ṣe le mu ilọsiwaju iṣowo rẹ pọ si.

Google AdWords n ṣiṣẹ bi titaja nibiti awọn iṣowo nbere fun ipo ni awọn abajade ẹrọ wiwa. Eto yii ṣe iranlọwọ fun awọn ile-iṣẹ lati ni didara giga, ti o yẹ ijabọ. Awọn olupolowo yan isuna ati ipinnu sipesifikesonu, ati pe o le ṣafikun nọmba foonu kan tabi ọna asopọ si oju-iwe akọkọ oju opo wẹẹbu kan. Fun apere, jẹ ki a ro pe olumulo n wa “bata pupa.” Wọn rii ọpọlọpọ awọn ipolowo lati awọn ile-iṣẹ oriṣiriṣi. Olupolowo kọọkan san owo kan fun ipolowo ipolowo.

Nigbati o ba yan iru ipolongo to tọ, o ṣe pataki lati ṣe akiyesi iye owo fun titẹ. Eyi ni iye ti o san fun gbogbo ẹgbẹrun awọn ifihan ipolowo. O tun le lo iye owo fun adehun igbeyawo, eyi ti o tumọ si pe o sanwo fun igba kọọkan ti ẹnikan tẹ lori ipolongo rẹ ti o si pari iṣẹ kan pato. Awọn iru ipolongo mẹta lo wa pẹlu Awọn ipolowo Google: àwárí ìpolówó, àpapọ ìpolówó, ati awọn ipolowo fidio. Awọn ipolowo wiwa ṣe afihan ọrọ, aworan, ati akoonu fidio. Wọn han lori awọn oju-iwe wẹẹbu laarin nẹtiwọọki ifihan Google. Awọn fidio jẹ ipolowo kukuru, maa mefa si 15 iṣẹju-aaya, ati ki o han lori YouTube.

Ọna ti Awọn ipolowo Google n ṣiṣẹ da lori isanwo-fun-tẹ (PPC) awoṣe. Awọn olupolowo fojusi awọn koko-ọrọ pato ni Google ati ṣe awọn ase fun awọn koko-ọrọ wọnyi. Wọn dije fun awọn koko-ọrọ wọnyi pẹlu awọn onijaja miiran. Idiyele iye ti wa ni maa da lori kan ti o pọju idu. Awọn ti o ga idu, awọn dara awọn placement. Awọn diẹ ipolowo ipolowo iṣowo gba, kekere iye owo fun tẹ.

Lati le mu imunadoko ti Awọn ipolowo Google pọ si, o ṣe pataki lati ni oye bi o ṣe le ṣe akanṣe awọn ipolowo. Awọn ipolowo le han loju awọn oju-iwe abajade esi, lori awọn oju-iwe wẹẹbu ni Nẹtiwọọki Ifihan Google, ati lori awọn oju opo wẹẹbu ati awọn lw miiran. Awọn ipolowo le jẹ aworan tabi orisun ọrọ, ati pe wọn yoo ṣafihan lẹgbẹẹ akoonu ti o yẹ. Jubẹlọ, o le ṣe akanṣe awọn ipolowo nipa ibi-afẹde awọn ipele oriṣiriṣi ti ikangun tita kan.

O jẹ apẹrẹ fun awọn ibẹrẹ

Ni awọn ọjọ ori ti awọn ayelujara, awọn iṣowo n wa awọn ọna tuntun lati de ọdọ awọn alabara tuntun. Igbesoke ti awọn eto imuyara jẹ apẹẹrẹ ti o dara fun eyi. Awọn ibẹrẹ nigbagbogbo fi agbara mu lati ṣiṣẹ lati aaye ọfiisi pinpin. Ni paṣipaarọ fun ipin inifura ni ile-iṣẹ naa, wọnyi afowopaowo ni o wa setan lati fi soke pẹlu kan to ga ìyí ti ewu. Yato si, accelerators iranlọwọ awọn ibẹrẹ yago fun awọn idiyele ti o ga julọ ti iṣowo ibile yoo fa. Eyi ni diẹ ninu awọn anfani ti lilo eto imuyara.

O jẹ iwọn pupọ

Ohun ti o mu ki ile-iṣẹ ṣe iwọn? Idahun si jẹ awọn amayederun ti iwọn, bi awọn asekale ti a iṣẹ posi. Pẹlu IaaS, o sanwo fun agbara diẹ sii laisi gbigba awọn idiyele afikun fun ohun elo, awọn imudojuiwọn software, tabi alekun agbara agbara. Ati pẹlu awọsanma iširo, o le wọle si data rẹ lati ibikibi. Awọn anfani jẹ kedere. Ka siwaju lati kọ ẹkọ bii iru amayederun yii ṣe le niyelori si iṣowo rẹ. Akojọ si isalẹ wa ni awọn ọna marun ti iṣowo rẹ le lo anfani awọn iṣẹ ti o wa ninu awọsanma.

Software bi iṣẹ kan, tabi SaaS, jẹ sọfitiwia ti o da lori awọsanma ti o gbalejo lori ayelujara nipasẹ olutaja ẹni-kẹta. O le wọle si sọfitiwia nipasẹ ẹrọ aṣawakiri wẹẹbu kan. Nitori ti o ti wa ni isakoso centrally, Awọn iṣẹ SaaS jẹ iwọn pupọ. Jubẹlọ, Awọn ọja SaaS jẹ rọ ati iwọn nitori wọn ko nilo fifi sori ẹrọ lori awọn ẹrọ kọọkan. Eyi jẹ ki wọn niyelori pataki fun awọn ẹgbẹ agbaye ti o pin kaakiri. Ati nitori wọn ko nilo bandiwidi, awọn olumulo ko ni lati ṣe aniyan nipa awọn imudojuiwọn sọfitiwia.

O jẹ gbowolori

Ti o ba ni aniyan pe o gbowolori pupọ, iwọ kii ṣe nikan. Ọpọlọpọ eniyan ni ibakcdun kanna: “O jẹ gbowolori lati ṣiṣẹ Adwords.” Lakoko ti o ko nilo lati lo $10,000 oṣu kan lati rii awọn abajade, ó lè dà bí iṣẹ́ tí ń bani lẹ́rù. Sibẹsibẹ, awọn ọna pupọ lo wa lati dinku iye owo rẹ fun titẹ laisi fifọ banki naa. Nipa titẹle awọn ofin ti o rọrun diẹ, o le gba awọn esi to dara julọ fun isuna kekere.

Ohun akọkọ ti o nilo lati ṣe ni ṣawari iye AdWords Google yoo jẹ fun ọ. Ninu 2005, apapọ iye owo fun tẹ wà $0.38 senti. Nipasẹ 2016, iye owo yii ti fo si $2.14, ati pe ko ṣeeṣe lati lọ silẹ nigbakugba laipẹ. Agbẹjọro kan, fun apere, le reti lati san $20 si $30 fun tẹ. Ṣugbọn ti o ko ba ni anfani lati san owo naa, o le fẹ lati wa awọn ọna miiran.

Awọn igbesẹ pupọ lo wa ni iṣakoso Adwords. Iwọnyi pẹlu ipinnu awọn koko-ọrọ, ase, ati tun-tita. Lilo ẹgbẹ titaja Adwords ti o peye le ṣe iranlọwọ fun ọ lati ni pupọ julọ lati ipolongo rẹ. Kọ ẹkọ bi o ṣe le bẹrẹ loni! Eyi ni diẹ ninu awọn agbegbe pataki lati ronu. O nifẹ si ajọṣepọ pẹlu ẹgbẹ titaja PPC ti a fọwọsi? Ṣayẹwo nkan yii fun awọn imọran ati ẹtan. Inu rẹ yoo dun pe o ṣe!

Sanwo fun titẹ (PPC)

Sanwo fun titẹ (PPC) ipolowo jẹ iru ipolowo ti o fun ọ laaye lati ṣe afihan awọn ipolowo rẹ taara si awọn eniyan ti o n wa ọja tabi iṣẹ rẹ taara. Ipolowo PPC munadoko pupọ ti o ba le dojukọ awọn eniyan ti o n wa nkan ti o funni ni itara. Sibẹsibẹ, o yẹ ki o mọ pe o le jẹ gbowolori. Eyi ni awọn imọran diẹ fun ṣiṣe pupọ julọ ti ipolongo ipolowo PPC rẹ:

Ṣeto isuna. Ọpọlọpọ awọn oniwun iṣowo bẹrẹ pẹlu iye kan lati lo lori isanwo fun ipolowo tẹ, ṣugbọn bi awọn nọmba akojo, o le ṣatunṣe iye. A $200 rira le nikan nilo meji jinna, nigba ti a $2 tẹ le ja si ni a $20 tita. Ipolowo PPC fojusi lori awọn koko-ọrọ ati awọn olugbo – awọn ọrọ tabi awọn gbolohun ti eniyan n wa – lati pinnu bi awọn ipolowo rẹ ṣe munadoko. Ti o ba n gbiyanju lati de ọdọ ọpọlọpọ eniyan, ro nipa lilo awọn koko-ọrọ odi lati ṣe idiwọ awọn ipolowo rẹ lati wa ninu awọn abajade wiwa.

Ti o ko ba ni idaniloju nipa iru ipolowo wo lati lo, o le bẹrẹ kekere ati idanwo awọn koko-ọrọ oriṣiriṣi ati awọn ipolongo titi iwọ o fi rii pe o dara julọ fun iṣowo rẹ. PPC gba ọ laaye lati ṣe idanwo pẹlu oriṣiriṣi awọn koko-ọrọ ati awọn ipolongo titi ti o fi rii ọna lati ṣe ipilẹṣẹ owo-wiwọle. Ọpọlọpọ awọn eto PPC ọfẹ ati iye owo kekere tun wa, nitorinaa o le ṣe idanwo awọn aṣayan oriṣiriṣi ṣaaju idoko-owo nla. Ṣugbọn bọtini ni lati rii daju pe o nlo iru ipolowo PPC ti o tọ lati de ọdọ eniyan pupọ julọ.

Awọn ọrọ-ọrọ

Nigbati o ba fojusi awọn olugbo ti o tọ pẹlu Adwords, o ṣe pataki lati wo kọja awọn ofin gbogbogbo ti awọn olugbo rẹ yoo wa. Yatọ si awọn ofin jeneriki le ge diẹ ninu awọn alabara ti o ni agbara kuro ninu eefin tita rẹ. Dipo, kọ akoonu ti o ṣe iranlọwọ lati ṣe itọsọna awọn alabara ti o ni agbara nipasẹ gbogbo irin-ajo olura. O tun le gbe awọn ipilẹ fun awọn ibatan igba pipẹ. Eyi ni awọn imọran diẹ lati ṣe iranlọwọ fun ọ lati wa awọn koko-ọrọ to tọ fun ipolongo rẹ.

Akoko, o gbọdọ mọ bi o ṣe le pin awọn koko-ọrọ rẹ. Ọna ti o dara lati ṣe eyi ni lati ṣe akojọpọ awọn koko-ọrọ ti o ni ibatan si awọn ẹgbẹ ọtọtọ. Nipa ṣiṣe eyi, o le kọ awọn ipolowo ifọkansi fun ọpọlọpọ awọn koko-ọrọ ni ẹẹkan. Eyi yoo ṣe iranlọwọ fun ọ lati ṣetọju eto akọọlẹ ti a ṣeto ati akọkọ fun Awọn Dimegilio Didara giga. Lati bẹrẹ, yan gbolohun ọrọ koko ti o ṣe apejuwe ọja tabi iṣẹ rẹ dara julọ. Ni ọna yi, iwọ yoo ni anfani lati de ọdọ awọn asesewa ti o pe ni igbamiiran ni eefin rira.

Maṣe lo awọn koko-ọrọ ẹyọkan. Nwọn ṣọ lati wa ni ju jeneriki. Awọn gbolohun ọrọ gigun, bi eleyi “ifijiṣẹ apoti ẹfọ Organic,” ti wa ni siwaju sii ìfọkànsí. Awọn gbolohun wọnyi ṣe ifamọra awọn onibara ti o tọ. Lilo awọn koko-ọrọ leyo le jẹ ki o munadoko diẹ, Paapa ti awọn alabara rẹ ba lo awọn ofin oriṣiriṣi fun ọja tabi iṣẹ rẹ. O yẹ ki o ṣe atokọ awọn iyatọ ti awọn koko-ọrọ rẹ, pẹlu colloquial awọn ofin, yiyan Akọtọ, ọpọ awọn ẹya, ati ki o wọpọ misspellings.

Kalokalo

Igbesẹ akọkọ ni ipolowo lori Adwords ni yiyan ẹda ipolowo ati ifiranṣẹ rẹ. Awọn nkan mẹta wọnyi ni ipa lori gbigbe awọn ipolowo rẹ sori oju-iwe awọn abajade wiwa Google. Awọn iye owo fun tẹ (CPC) ọna ti o dara julọ fun wiwakọ awọn onibara afojusun pato, ṣugbọn kii ṣe doko fun awọn oju opo wẹẹbu pẹlu awọn iwọn giga ti ijabọ ojoojumọ. Idiyele CPM jẹ aṣayan miiran, sugbon ti wa ni nikan lo lori Ifihan Network. Awọn ipolowo CPM han siwaju nigbagbogbo lori awọn oju opo wẹẹbu ti o jọmọ nibiti awọn ipolowo AdSense ti han.

Google nfunni ni ọpọlọpọ awọn aṣayan fun ṣatunṣe awọn idu rẹ. Ọna kan lati ṣe atunṣe idu ni lati ṣatunṣe pẹlu ọwọ kọọkan idu koko-ọrọ. Iye ti o ṣeto fun koko-ọrọ kọọkan kii yoo ni ipa lori isuna ipolowo lapapọ. Google yoo tun sọ fun ọ iye owo ti o le na lori ẹgbẹ ipolowo kọọkan, ṣugbọn iye naa jẹ patapata si ọ. Nibẹ ni o wa meji orisi ti Koko idu awọn atunṣe – Afowoyi ati aládàáṣiṣẹ. Ibi-afẹde ni lati jẹ ki ipolowo rẹ han ninu awọn abajade wiwa pẹlu idiyele ti o kere julọ fun titẹ.

Ọna miiran lati dinku awọn idu rẹ ni lati mu Dimegilio didara rẹ pọ si. Iwọn didara jẹ idiyele ti imunadoko ipolowo rẹ. Iwọnwọn yii ko lo ninu ilana titaja, ṣugbọn o ṣe iranlọwọ lati pinnu awọn aidọgba rẹ ti han ti o ga julọ lori atokọ naa. Eto titaja Adwords Google jẹ ọna titọ lati ṣe idajọ ipo ipolowo iwaju rẹ ati pe ko gba awọn olupolowo laaye lati “ra” ọna wọn si oke. Google nlo metiriki CPC ti o pọju lati ṣe ilana iye owo ti o san fun titẹ kọọkan.

Tun-tita

Tun-titaja jẹ aṣayan ti o dara fun awọn olupolowo ti o fẹ lati de ọdọ awọn eniyan diẹ sii pẹlu ifiranṣẹ wọn. Pẹlu tun-tita, Awọn ipolowo rẹ yoo han lori awọn aaye ti awọn alabara rẹ ti ṣabẹwo si laipẹ. Sugbon, ṣe akiyesi pe wọn le han lori awọn aaye ti ko ni ibatan si iṣowo rẹ. Eyi tumọ si pe o nilo lati ṣeto iyasoto fun aaye naa lati yago fun ifihan pupọ tabi awọn ẹtọ ti ifọle. Ṣugbọn kini tun-tita?

Tun-titaja jẹ ọrọ ti a lo ninu titaja ori ayelujara, ati pe o tọka si awọn ipolowo ìfọkànsí si awọn eniyan ti o nifẹ tẹlẹ ninu awọn ọja ati iṣẹ ti o ni lati funni. Awọn ipolowo wọnyi ni a fi ranṣẹ si awọn eniyan kanna lẹẹkansi, ati awọn onibara kanna ni o ṣee ṣe lati tẹ lori wọn lẹẹkansi. Tun-tita ṣiṣẹ daradara pẹlu Facebook, Adwords, ati awọn ọna miiran ti ipolowo ori ayelujara. Laibikita awoṣe iṣowo rẹ, o yẹ ki o ronu nipa lilo awọn ọna wọnyi lati de ọdọ awọn eniyan ti o ṣeeṣe julọ lati di awọn alabara rẹ.

Ibamu gangan

Ẹya Ibaramu Gangan ni AdWords gba awọn olupolowo laaye lati dènà awọn iyatọ ti awọn koko-ọrọ wọn ṣaaju titẹ wọn. O tun jẹ ki o rii iye awọn jinna ti o n ṣe ipilẹṣẹ pẹlu awọn ọrọ wiwa oriṣiriṣi. Ni kukuru, o baamu awọn ọrọ wiwa rẹ pẹlu awọn koko-ọrọ to wulo julọ. Ti o ba jẹ alagbata, eyi tumọ si pe diẹ sii ni pato ti o wa pẹlu Koko rẹ, ti o dara ju. Ṣugbọn kini awọn anfani ti Ibaramu Gangan ni AdWords?

Awọn koko-ọrọ ibaamu deede ni akọkọ ni opin si awọn ere-kere ti o jẹ deede kanna bi ibeere wiwa, eyiti o fi agbara mu awọn olupolowo lati kọ awọn atokọ Koko pẹlu awọn iru gigun pupọ. Ni awọn ọdun aipẹ, sibẹsibẹ, Google ti ṣe atunṣe algorithm lati ṣe akiyesi aṣẹ ọrọ, sunmọ aba, asẹnti, ati awọn iṣesi. Ni gbolohun miran, Awọn koko-ọrọ Baramu Gangan ti wa ni kongẹ diẹ sii ju lailai. Ṣugbọn wọn tun jina si pipe. Awọn koko-ọrọ ibaamu deede le tun wulo ti o ba n fojusi awọn olugbo onakan.

Ẹya baramu gangan ni Adwords n gba ọ laaye lati dín awọn ibeere wiwa silẹ lati fojusi ni deede diẹ sii. Lakoko ti eyi dinku ijabọ, ijabọ baramu gangan ni oṣuwọn iyipada ti o ga julọ. Ni afikun, nitori awọn koko-ọrọ ibaamu deede jẹ pataki pupọ, wọn ṣe ilọsiwaju ni aiṣe-taara Iwọn Didara rẹ. Eyi wulo paapaa fun awọn alatuta ori ayelujara. Nitorina, lakoko ti kii ṣe ọna ti o dara julọ lati mu isuna ipolowo rẹ pọ si, o tun tọ si. Nitorina, bẹrẹ loni!

Koko odi

Nigba ti o ba de si ti o npese ijabọ, Awọn koko-ọrọ odi ni Adwords jẹ pataki bi awọn koko-ọrọ deede. Ninu SEO, eniyan yoo yan awọn koko ti wọn fẹ han fun, lakoko ti o ko han fun awọn ofin kanna. Nipa lilo awọn koko-ọrọ odi ni Adwords, iwọ yoo dènà awọn ipolowo lati ṣe afihan fun awọn ọrọ wiwa ti ko ṣe pataki si ipolongo rẹ. Awọn koko-ọrọ wọnyi tun le mu awọn abajade rere jade, nitorina o yẹ ki o rii daju pe o lo wọn daradara.

O tun le dènà awọn ofin ti kii yoo yipada si awọn alabara. Fun apẹẹrẹ, ti o ba polowo Ninja air fryer, maṣe lo ọrọ naa “afẹfẹ fryer” ninu rẹ ìpolówó. Dipo, lo awọn ofin bi “afẹfẹ fryer” tabi “ninja air fryer” dipo. Lakoko ti awọn ofin jeneriki yoo tun wakọ ijabọ, iwọ yoo ṣafipamọ owo ti o ba le yago fun wọn lapapọ. Nigba lilo awọn koko odi, rii daju pe o lo wọn nikan ni awọn ẹgbẹ ipolowo tabi ipolongo ti o ni.

Awọn koko-ọrọ odi le jẹ ohunkohun lati awọn orukọ olokiki si awọn ofin pataki gaan. Fun apere, Koko gbolohun ọrọ odi baramu le ṣe idiwọ ipolowo lati han fun awọn wiwa ti o ni awọn ọrọ gangan tabi awọn gbolohun ọrọ ninu. O ṣe iranlọwọ ti iṣowo rẹ ba ta awọn ibọsẹ ti o jẹ aratuntun ati iṣẹ ṣiṣe fun awọn ere idaraya. O le fẹ ṣeto awọn koko-ọrọ ibaamu deede odi fun awọn ibọsẹ funmorawon, fun apere. O tun le ṣeto awọn koko-ọrọ ibaamu deede odi lati ṣe idiwọ ipolowo lati ṣafihan fun awọn ọrọ wiwa kan pato.

Ti o ba jẹ tuntun si ipolowo Pay-fun-tẹ, o le ṣe iyalẹnu bi o ṣe le ṣe pupọ julọ ti Adwords. Nkan yii yoo ṣafihan ọ si awọn ipilẹ ti ipolowo Pay-fun-tẹ, pẹlu Koko iwadi, ase, ati Dimegilio didara. Yoo tun pese diẹ ninu awọn ọgbọn fun ṣiṣe pupọ julọ ti irinṣẹ titaja to lagbara yii. Iwọ yoo kọ ẹkọ bi o ṣe le mu ROI rẹ pọ si ati ilọsiwaju laini isalẹ rẹ nipa lilo AdWords ni aṣeyọri.

Sanwo-fun-tẹ ipolongo

Ipolowo isanwo-fun-tẹ jẹ ilana titaja ori ayelujara ti o ni isanwo ile-iṣẹ kan nikan nigbati ẹnikan ba tẹ ipolowo rẹ. Ilana yii ni nkan ṣe pẹlu awọn ẹrọ wiwa bii Google ati Bing, ati pe o tun lo nipasẹ awọn aaye ayelujara awujọ. O kan sisanwo ile-iṣẹ ni iye ti a ti pinnu tẹlẹ lati jẹ ki ipolowo rẹ han labẹ gbolohun ọrọ wiwa kan pato. Sibẹsibẹ, niwon awọn olupolowo nikan sanwo nigbati ẹnikan ba tẹ lori ipolowo wọn, wọn gbọdọ ni anfani lati pese iye ti o dara julọ fun owo wọn.

Awọn oriṣi ipilẹ meji lo wa ti ipolowo isanwo-fun-tẹ: alapin-oṣuwọn ati idu-orisun. Awọn ọna mejeeji le jẹ anfani fun awọn iṣowo. Ni ibere lati yan awọn ọtun sanwo-nipasẹ-tẹ awoṣe, olupolowo yẹ ki o kọkọ pinnu kini awọn ibi-afẹde wọn. Lakoko ti ipolowo lori awọn ẹrọ wiwa jẹ ọna nla lati gba ijabọ si oju opo wẹẹbu wọn, o le jẹ airoju fun olubere. Ni isalẹ wa awọn imọran diẹ ti yoo ṣe iranlọwọ fun ọ lati bẹrẹ pẹlu ilana titaja oni-nọmba yii.

Idiyele lori aaye ẹrọ wiwa Google jẹ apakan pataki ti gbigba ijabọ si oju opo wẹẹbu rẹ. Awọn idiwo jẹ iṣiro nipasẹ Google ti o da lori awọn gbolohun ọrọ koko. Nigbati ẹnikan ba wa koko tabi gbolohun kan pato, wọn yoo ṣafihan pẹlu awọn ipolowo akoj ọja ti o da lori ero inu wọn lati ra. Ti o ga ni titẹ, kekere owo, ati awọn diẹ seese a alejo ni lati tẹ lori rẹ ipolongo.

Ọkan ninu awọn ifosiwewe pataki julọ ni Adwords’ CTR jẹ ẹda ipolowo. Ẹda ipolowo ti o wuyi yoo ran ọ lọwọ lati jade laarin idije naa. Ipolowo didara kekere kan, ti a ba tun wo lo, yoo na ọ diẹ owo ati abajade ni ipo Ipolowo kekere kan. Sugbon, pẹlu ọna ti o tọ, O le mu CTR rẹ pọ si. Eyi jẹ ẹya pataki ti ipolowo isanwo-fun-tẹ lori Adwords.

Iwadi koko

Lilo awọn eniyan ti onra ati ṣiṣewadii awọn iwulo wọn yoo ṣe iranlọwọ fun ọ lati fojusi awọn koko-ọrọ to tọ fun iṣowo rẹ. Ṣiṣẹda persona ṣe ilana ohun ti alabara aṣoju fẹ, àwọn ìpèníjà tí wọ́n ń dojú kọ, ati awọn nkan ti o ni ipa awọn ipinnu ifẹ si wọn. Alaye yii yoo ṣe itọsọna iwadii koko-ọrọ rẹ. Ni kete ti o ti kọ eniyan rẹ, lo awọn irinṣẹ yiyan Koko gẹgẹbi Ọpa Koko Google lati ṣe iwadii awọn koko-ọrọ ti o ni ibatan. Awọn irinṣẹ wọnyi yoo ran ọ lọwọ lati dín atokọ gigun ti awọn koko-ọrọ ti o ni aye ti o ga julọ ti ipo.

Ọkan ninu awọn apakan pataki julọ ti iwadii Koko fun AdWords ni agbọye awọn olugbo rẹ. Ranti pe ilana rira alabara ti o pọju yoo yatọ si da lori iru ile-iṣẹ ati ohun ti wọn fẹ lati ra. Fun apere, ile-iṣẹ iyasọtọ kan ni Ilu Lọndọnu le ma wa ile-iṣẹ iyasọtọ kan ni New York tabi Los Angeles. Irin-ajo ti olura yoo yatọ si da lori iru iṣowo naa, nitorina iwadi koko jẹ pataki.

Ni afikun si lilo Google Keyword Planner, o tun le lo awọn irinṣẹ iwadii Koko miiran. Ohun elo Alakoso Koko-ọrọ Google ṣe iranlọwọ paapaa fun eyi. O fihan iye eniyan ti n wa Koko-ọrọ naa, Elo ni wọn fẹ lati san, ati iye eniyan melo ni o n wa gbolohun kan pato naa. O tun daba awọn koko-ọrọ afikun fun ọ lati ṣe iwadii. O ṣe iranlọwọ fun ọ lati kọ awọn ipolongo ifọkansi. Ni kete ti o ti ṣe idanimọ awọn koko-ọrọ to dara diẹ, o le lo wọn ninu ipolongo rẹ.

Lilo awọn irinṣẹ bii Ọpa Iṣoro Koko-ọrọ Alexa yoo gba ọ laaye lati wiwọn idije naa ati aṣẹ ami iyasọtọ rẹ. Ọpa yii fun oju opo wẹẹbu kọọkan ni Dimegilio Agbara Idije ti o tọka bi aaye naa ṣe jẹ aṣẹ lori atokọ awọn abajade Koko. Pipin ti Voice jẹ irinṣẹ nla miiran fun wiwọn aṣẹ. Ti o ga julọ ipin ohun brand kan, diẹ sii ni yoo gba bi aṣẹ. Eyi le ṣe iranlọwọ fun ọ lati mu awọn ipo rẹ pọ si nipa imudarasi hihan ati aṣẹ.

Kalokalo

Awọn ọna pupọ lo wa lati ṣagbe lori ijabọ nipasẹ eto Google's Adwords. Ọna ti o wọpọ julọ jẹ iye owo-fun-tẹ, eyiti o jẹ idiyele awọn olupolowo nikan fun awọn titẹ lati ipolowo wọn. CPC jẹ ọna ti o gbowolori julọ, ṣugbọn o jẹ iye owo ti o munadoko julọ ti o ba n gbiyanju lati fojusi awọn olugbo kan pato. Ti o ba n gbiyanju lati mu ijabọ oju opo wẹẹbu rẹ pọ si, sibẹsibẹ, o yẹ ki o ro CPM ase. Yi ọna ti yoo na kere, ṣugbọn yoo ṣe afihan ipolowo rẹ nikan si awọn ọgọọgọrun eniyan.

O le ṣe alekun idu rẹ lori koko-ọrọ tabi gbolohun kan pato lati mu aye rẹ pọ si ti fifamọra awọn alejo tuntun. O yẹ ki o tun gbero Dimegilio didara gbogbogbo rẹ lati pinnu idiyele ti o munadoko julọ. Eyi da lori awọn nkan mẹta: akoonu oju opo wẹẹbu rẹ, daakọ ipolowo, ati apẹrẹ oju-iwe ibalẹ. Awọn ti o ga awọn didara Dimegilio, iye owo kekere fun titẹ yoo jẹ fun ọ. Sibẹsibẹ, aṣayan yii kii ṣe fun gbogbo eniyan. O ni imọran pupọ lati tẹle awọn itọnisọna Google ati lo akoko ti o dara julọ ipolongo rẹ.

O yẹ ki o gbiyanju lati ṣeto idu ibẹrẹ ti o jẹ Konsafetifu. Eyi yoo fun ọ ni aye lati ṣatunṣe idu ti o ba rii ilana kan ninu data rẹ. O yẹ ki o tun ṣe ifọkansi lati pade awọn ireti olupolowo fun awọn oṣuwọn adehun igbeyawo ati ijabọ didara. Nipa lilo ọna yii, iwọ yoo ṣe idiwọ jafara aaye ipolowo ati yago fun ijiya lati Google. Nigba ti o ba de si awọn ilana idu, o jẹ ti o dara ju lati Stick pẹlu ohun ti o mọ, ki o si tẹle a fihan ọna fun mimu ki rẹ isuna.

Nikẹhin, o yẹ ki o san ifojusi si awọn oludije rẹ’ idu. Jeki oju lori kini awọn koko-ọrọ n ṣiṣẹ dara julọ fun wọn ati ohun ti wọn nfunni. Lilo data lati awọn ipolongo AdWords ti o kọja yoo ṣe iranlọwọ fun ọ lati ṣajọpọ idu ti o munadoko julọ. Ati, iwọ yoo ni imọran ti o dara julọ ti iru iṣẹ ti o kan. Lati le ṣaṣeyọri ni ipolowo sisanwo, o ṣe pataki lati ṣe atẹle awọn ipolowo ati awọn idu rẹ. Ti o ba fẹ ki ipolongo rẹ ṣe agbekalẹ ROI ti o ga julọ, o gbọdọ san ifojusi si ohun ti awọn oludije rẹ n ṣe.

Dimegilio didara

Yato si titẹ-nipasẹ oṣuwọn, Dimegilio didara tun jẹ ipinnu nipasẹ ibaramu ipolowo ati iriri ti oju-iwe ibalẹ. Awọn ipolowo pẹlu awọn koko-ọrọ ti o jọra ati awọn ẹgbẹ ipolowo yoo ni Awọn Iwọn Didara oriṣiriṣi, da lori ad Creative, oju-iwe ibalẹ ati ibi-afẹde eniyan. Awọn ipolowo yoo ṣatunṣe Iwọn Didara wọn nigbati wọn ba lọ laaye, ati Google ṣe akiyesi ida meji-mẹta ti awọn ifosiwewe nigbati o ṣe iṣiro Dimegilio. Ti o ba nlo eto akọọlẹ to dara ati ṣe idanwo pupọ, o le ni rọọrun de ọdọ Dimegilio didara ti mẹfa tabi meje.

Botilẹjẹpe o le dun rọrun, Iwọn Didara kekere kan le na ọ pupọ diẹ sii ju Iwọn Didara giga kan. Nitoripe o da lori data itan, Ipolowo rẹ le ṣaṣeyọri Iwọn Didara giga paapaa ti ko ba ni idije pupọ. O da, Google n pese data lori kini lati reti, nitorinaa o le mu ipolowo rẹ pọ si lati ṣaṣeyọri Dimegilio QA ti o ṣeeṣe ga julọ. Nipa agbọye kini awọn nkan ti o kan Iwọn Didara ipolowo rẹ, o le mu awọn ipolowo rẹ dara si ati gba pupọ julọ ninu isuna ipolowo rẹ.

Ibamu ọrọ Koko jẹ ifosiwewe pataki pupọ ni iṣiro ti Iwọn Didara, ati pe awọn ohun pupọ lo wa ti o le ṣe lati mu ti tirẹ dara si. Ibamu jẹ ifosiwewe nla kan, nitorina gbiyanju lati lo awọn koko-ọrọ ti o ṣe pataki si onakan oju opo wẹẹbu rẹ. Awọn ti o ga awọn ibaraẹnisọrọ ifosiwewe, ti o ga Iwọn Didara rẹ yoo jẹ. Fun apere, ti o ba n ṣe igbega aaye ayelujara e-commerce kan, gbiyanju idojukọ lori awọn koko ti o yẹ ti o ni ibatan si onakan rẹ.

Awọ ti bọtini ati awọn ọrọ lori akọle oju-iwe naa tun ṣe pataki. Awọn iyipada si awọn eroja wọnyi le ṣe alekun awọn oṣuwọn iyipada. Awọn iṣẹ olufisun ofin, fun apẹẹrẹ, pọ si wọn iyipada oṣuwọn nipa 111.6% lẹhin iyipada akọle lori oju opo wẹẹbu wọn. Awọn ọna pupọ lo wa lati ṣe ilọsiwaju Dimegilio didara Adwords rẹ, ṣugbọn pataki julọ, o gbọdọ mọ awọn okunfa akọkọ ti o pinnu rẹ. Awọn ifosiwewe mẹta wọnyi yẹ ki o koju gbogbo rẹ ti o ba ṣe pataki nipa jijẹ Dimegilio didara rẹ.

Tun-afojusun

Ọkan ninu awọn ọna ti o munadoko julọ lati mu imunadoko ti awọn ipolongo ipolowo rẹ pọ si jẹ nipasẹ atunfọkànsí. Pẹlu tun ìfọkànsí, o le ṣe afihan awọn ipolowo si awọn alejo kan pato ti o ti ṣabẹwo si aaye rẹ. Awọn ipolowo rẹ yoo ṣe afihan kọja Nẹtiwọọki Ifihan Google si awọn alejo wọnyi. Sibẹsibẹ, lati ni anfani pupọ julọ lati tun ibi-afẹde, o yẹ ki o pin awọn alejo aaye ayelujara rẹ. Lati ṣe eyi, o le ṣe afiwe awọn ẹda eniyan ati lo ohun elo ipin kan.

Lilo retarrgeting nipasẹ Adwords jẹ ọna ti o dara julọ lati tọju ifọwọkan pẹlu awọn alabara ti o wa, ati de ọdọ awọn tuntun. Awọn ipolowo ti a gbe sori oju opo wẹẹbu rẹ nipasẹ Google Adwords gbe awọn aami afọwọkọ si awọn oju-iwe ti oju opo wẹẹbu rẹ, ki awọn eniyan ti o ṣabẹwo si aaye rẹ tun rii wọn. Ọna yii le ṣee lo kọja media media, pẹlu Facebook ati Twitter. Fun awọn esi to pọju, tun-afojusun yẹ ki o jẹ apakan deede ti ilana iṣowo rẹ.

O le ṣẹda awọn akojọ olugbo ti o da lori awọn iṣe kan pato ati awọn iwulo ti awọn alejo oju opo wẹẹbu. Fun apere, ti oju opo wẹẹbu rẹ ba ti lọ si awọn eniyan ti o lo Gmail, o le ṣe idojukọ wọn pẹlu awọn ipolowo ti o ṣe pataki si awọn akọọlẹ Google wọn. O tun le lo awọn olugbo aṣa ti o baamu awọn adirẹsi imeeli ti awọn alejo aaye ayelujara. O tun le lo ipasẹ iyipada lati fojusi awọn oju-iwe wẹẹbu kan pato, bi awọn oju-iwe ọja, lati mu iwọn ipadabọ rẹ pọ si lori idoko-owo. Nipa apapọ awọn ọna meji wọnyi, o le mu imunadoko rẹ pọ si nipasẹ tun-ifojusi pẹlu Adwords.

Ni kete ti awọn olugbo rẹ ti jẹ apakan, o le ṣeto ipolongo atunbere nipa lilo nẹtiwọọki ipolowo Google. Ọna ti o dara julọ fun tun-ifojusi pẹlu Adwords jẹ ọkan ti o munadoko fun oju opo wẹẹbu rẹ mejeeji ati iṣowo rẹ. O le fojusi awọn olugbo rẹ nipasẹ awọn media oriṣiriṣi, pẹlu Google Ifihan Network, YouTube, Awọn ohun elo Android, ati siwaju sii. Lilo awoṣe ìfọkànsí kan ṣe iranlọwọ fun ọ lati wiwọn iye ti ipolowo kọọkan n san fun ọ ati awọn ikanni wo ni o munadoko julọ fun iṣowo rẹ.

When used effectively, AdWords can help businesses achieve their goals. With targeted campaigns, they can drive more traffic to their websites, earn more leads, and experience more conversions. Although SEO is essential for any business, AdWords can provide an additional boost. By focusing on relevant keywords and optimizing content, you can create a campaign that will target your target market. A well-targeted ad campaign will ensure that the right people see your ads.

Awọn ọrọ-ọrọ

A good way to improve your ad campaign is to use keywords that are relevant to the theme of the ad. Keywords should relate to your landing page, ad theme, or both. Two or three words are most effective. Here are some tips for choosing keywords. You can also exclude certain keywords from specific ad groups. Listed below are tips on how to choose and use keywords to improve your ad campaigns.

Before choosing keywords for AdWords, you should consider your audience and their search intent. If you exclude general terms, you may cut off potential customers from your sales funnel. Fun idi eyi, your ads will appear only for customers who type in a phrase related to yours. Dipo, focus on creating helpful content that guides your prospects through the buying process and establishes relationships. Listed below are some examples of effective keywords for AdWords.

Phrase Match: When selecting keywords for your campaign, you should use a phrase-matching tool. It allows you to limit your spending and get targeted customers. If your audience uses these terms frequently, you can use a phrase-match keyword, which only displays your ad on phrases that have the same spelling as the phrase. This method will guarantee that your ad will show up only when people are searching for the exact phrase.

Dimegilio didara

A quality score is based on three factors: the expected clickthrough rate (CTR), the relevance of your ad, and the experience of visitors when they click on your ad. The quality score will differ between the same keywords and ad groups. Depending on ad creative, ibalẹ ojúewé, ati ibi-afẹde, the Quality Score can vary significantly. After your ad goes live, Google will adjust its Quality Score based on this information. There are three possible statuses for your ad: “High,” “Normal,” and ‘Poor’.

The first component of the quality score is how well your ad performs against competitors. If you’re targeting specific keywords, it’s important to make your headline as compelling as possible. Another important factor is whether or not your ad has high quality content. Google doesn’t want visitors to waste time reading low-quality content. Sibẹsibẹ, if your ad has a high CTR but a low quality score, it’s best to pause it and replace it with something else.

Quality score is not directly related to ad copy, but it is important to keep in mind that it is a factor in your ad’s ranking. Your ad copy and landing page should match your content and improve its quality score. Other factors include the relevancy of geographic and device-specific keywords. Fun apẹẹrẹ, if your ad is targeting consumers in Detroit, it will have a lower quality score than one based on general relevance.

Iye owo

The average monthly cost for a small to midsize company to use Google Adwords is between nine and ten thousand dollars per month. That’s roughly $100 si $120,000 per year. But the cost can be higher or lower, depending on the industry and platform being used. The cost is typically higher for high-value keywords, which are highly competitive. But if your goal is to get traffic to your website or product, you should aim to spend less than ten dollars per click.

There are several ways to determine how much you should spend on Adwords, depending on the type of business you run. A prepaid or subscription-based model might be right for you. You can use a free keyword planner provided by Google to see what keywords are competitive and how many people are searching for a specific product. If your budget allows it, you can allocate a certain percentage of your budget to mobile ads, and you can even target a specific type of mobile device.

Despite being a relatively expensive service, AdWords is an effective advertising method that exposes your business to millions of potential customers. AdWords can also help offset costs by improving conversion rates. It is essential to keep in mind that there’s no definite formula for success. Ni ipari, the cost of Adwords is well worth the potential return. There’s no better way to start your online marketing journey.

Kalokalo

Awọn iye owo-fun-tẹ (CPC) method is the standard way of bidding on Adwords. This method is the most efficient for driving targeted customers to your website, but it is not ideal for generating large volumes of daily traffic. You can use the cost-per-mille (CPM) method of bidding on Adwords to lower your CPC. CPM ads are displayed more often on related websites that display AdSense advertisements.

If you’re a control freak, Adwords is the perfect place to market your product or service. With its flexible bid structure, you can determine when, where, and how much to blast. You can target your customers strategically and appear first on the search results. Fun apere, if you’re selling handbags online, you may want to target those people who purchase such products. Fun eyi, you can target them by researching their needs and preferences.

Another useful strategy for managing your Adwords campaign is dividing it into multiple “awọn ẹgbẹ ipolowo.” Those groups should contain between ten and fifty related phrases. You can then evaluate each group separately. Google will then apply a single maximum bid to each group. This intelligent division of phrases is the key to managing your entire campaign. If you’re not aware of these rules, you’re likely to end up wasting your Adwords investment.

Awọn SKAG

Awọn SKAG ni Adwords jẹ ọna olokiki lati ṣẹda ati ṣiṣe ipolongo kan. Nigbati o ba ṣẹda SKAG, you duplicate the ad group to target more keywords. For each group, create a different type of ad. Fun apere, if you have a group of two keywords, create two separate ad copies and use one for each keyword. One for each keyword will be more effective than one ad for the same keyword. Ni igba pipẹ, this will pay off!

SKAGs are effective for increasing conversion rates and improving the relevance of your ads. Users expect relevant results and ads that are relevant to their search terms. Iye ti o ga julọ ti CTR, ti o dara ju. SKAGs are also a better option for companies advertising several products. While they’re not as effective as multiple product ad groups, they can be an effective strategy for a wide range of products. Sibẹsibẹ, it’s important to remember that different types of keyword match have different benefits.

SKAGs allow you to tailor your ad to certain keywords. This increases its relevancy to Google and improves your ad quality score, an important factor in campaign optimization. Traditional ad groups typically contain several keywords, and changing the ad for a few of them can increase CTR for some but decrease it for others. With SKAGs, your ads will be relevant to the searcher and have lower CPA.

Ibaramu gbooro

The default match type in Google Adwords is broad match, which allows your ads to appear on related searches and even for non-keyword search terms. Broad match is the least restrictive match type and gives you more flexibility when it comes to overall phrases. It is especially useful for long-tail keywords, and evidence suggests that it can improve your ROI. Sibẹsibẹ, it may not be the best choice for new advertisers who don’t understand the difference between match types.

While broad match is generally safe to use for new accounts, it can also have disastrous consequences for a brand. If you overuse broad match, your keyword discoverability will run amok, and your ads will appear in irrelevant searches. A good rule of thumb is to bid very low on broad match terms. Ni ọna yi, you can offset high costs. Bakannaa, make sure to label your broad keywords in an excel file if you’re an advanced user.

Negative broad keywords won’t match on synonyms, sunmọ awọn iyatọ, and plurals. The same rules apply to single-word negative broad keywords. Google does not want you to accidentally kill your account by ignoring relevant keyword terms. Broad match is the most effective option for advertisers who want to maximize conversions without paying for irrelevant traffic. The negative keywords are used to eliminate irrelevant traffic and increase ROI. Broad match is a great option when a specific word or phrase doesn’t work for your campaign.

There are many different ways to structure an Adwords account. Here are some of the most common ones. Ninu nkan yii, I’ll cover CPC, Ibamu gangan, Tun-afojusun, Extensions, ati siwaju sii. Nireti, these tips will help you get started and make the most of your advertising. Remember that your Adwords account is the lifeblood of your website, so take the time to learn about each one. Once you have a basic understanding of Adwords, you’ll be ready to create your first campaign!

Iye owo fun titẹ (CPC)

You should be aware that the Cost Per Click (CPC) in Adwords is not the same as the CPC in a traditional marketing campaign. While CPC refers to the cost of advertising, CPM is concerned with the amount of impressions your ad gets. Although the cost of advertising varies considerably, most popular online marketing tools show CPC for their target keywords. You should also be aware that CPC does not always mean the highest cost per click.

The cost per click depends on various factors, pẹlu awọn didara Dimegilio, the keywords, and the ad text. High quality score ads attract more clicks and can expect discounts of up to 50%. Lower quality score ads attract less clicks, and therefore, you will pay higher CPC. To improve your CPC, try optimizing your ad text and your website. Ensure that you have a high CTR to encourage visitors to click on your ad.

The CPC is set by the ad company through an auction. The bidder can choose to submit bids manually or automatically. The manual bidder specifies the maximum CPC for a keyword or ad group. Manual bidders maintain control over their bids and can adjust their bids to get more clicks. This option can be advantageous in many ways. While it is important to make sure you know your budget before starting an ad campaign, you should understand how the auction works and what to watch out for.

Having an idea of your target ROI is critical for a successful ad campaign. You must make sure that you do not miss any sales or leads opportunities. If you bid too low, you will have a hard time generating ROI. But by keeping in mind that the max cost per click is not always the final price, you can optimize the CPC to maximize your profits. You should also be aware of the fact that the max CPC in Adwords is not the final price. Many advertisers simply pay the minimum amount to get through Ad Rank thresholds or beat their competitors’ Ad Rank.

Facebook Ads differ from traditional search engines in how they calculate the CPC. Instead of considering ad ranks or quality scores, Facebook focuses on your ad’s target audience. Some target audiences will be more expensive than others. Target audiences also play a part in the maximum bid and campaign duration. A relevant score is another factor in Facebook Ad CPC. Facebook calculates the cost of running an ad based on expected feedback. Higher scores are rewarded with lower running costs.

Ibamu gangan

If you are wondering how to create an exact match in Adwords, you are not alone. Google recently made some changes to their matching rules. While it’s still possible to use the exact match for your keywords, it’s more limited than phrase or broad match, which may cause your ad to appear for queries you don’t want to advertise on. You can adjust the exact match settings to limit your ad’s visibility to irrelevant or low-performing variants.

Fun apere, an exact match for a travel brand keyword will not show up for searches for that brand. Dipo, discount flight ads will not be shown in searches for travel brand keywords. This is especially helpful for advertisers with a growth budget. With close variant matching, their current keywords will increase in reach and they’ll also be able to discover new, relevant keywords based on user intent. Nikẹhin, automated bidding allows them to maintain their performance even as their reach increases.

The exact match in Adwords matches the keyword to the word or phrase. When people search for that exact word or phrase, an ad will be displayed for that exact phrase. Exact match keywords have a high clickthrough rate. Sibẹsibẹ, you may not get as many clicks or impressions when you use phrase match. Sugbon, they are more likely to appear when a person searches for a product or keyword that is related to your product.

When it comes to keyword matches in Adwords, using the exact match type is a risky bet. While it may be an effective way to increase your website’s visibility and traffic, it can also cause your website to receive penalties from Google. It is therefore essential to carefully evaluate your backlink profile. Bibẹẹkọ, you could be seen as gaming the search engine results. You should use the exact match keyword when it’s appropriate.

Tun-afojusun

One of the best ways to maximize your re-targeting with Adwords campaign is to segment your audience. By segmenting your website visitors by demographics, you can ensure that your ads are displayed only to those who are interested in your products. You can even segment your visitors by country, abo, age, and other factors to maximize your results. Here’s a guide to segmenting your website visitors for remarketing with Adwords.

Re-targeting with Adwords campaigns can be used on different types of websites and mobile apps. Unlike remarketing on social media, dynamic retargeting uses keywords from search instead of the website visited. Re-targeting campaigns can also be run through exchanges and middlemen. But before you use this technique, make sure to learn about the best practices for this type of advertising. You can improve your conversion rates and increase your ROI by following these best practices.

Using re-targeting with Adwords with social media platforms is an effective way to connect with current and potential customers. Facebook is a great way to build your following, while Twitter has more than seventy percent of its monthly visitors are mobile. So make sure your ads are responsive to mobile users. Re-targeting with Adwords will help you capture your audience’s attention and convert them into paying customers.

You should also understand the different types of bidding models for Adwords. CPC bidding helps you to boost your conversions, while dynamic conversion tracking pushes impressions. It’s important to choose the right model based on your specific goals. Remember that each ad platform works differently. Nitorina, you should choose the one that makes sense for your KPIs and budget. Make sure to know the different bidding models so you can optimize your campaigns accordingly.

A web re-targeting strategy enables you to send ads to anonymous users based on their web browsing history. This method allows you to display ads relevant to the products that visitors have viewed in the past. By using email re-marketing, you can also send ads to abandoned carts. If you’re a newbie to advertising, Google Adwords is a good place to start. Re-targeting with Adwords is an effective way to ensure that your ads are seen by as many people as possible.

Extensions

When you set up an ad, you have many options. You can choose from various types of ad extensions, depending on your goals. Many advertisers opt to use message extensions to engage potential customers. They are easy to set up and run on a schedule. These extensions are similar to Message Extensions and Call Extensions. The Google tutorial will walk you through the process of setting up App extensions. If you have any questions or would like to know more, you can contact Google directly.

The Sitelink Extension is free and enables your viewers to call your business. You can also choose the Call Extension, which allows viewers to call the ad. This type of ad extension allows more information about a company’s products and services. Nikẹhin, it allows you to make more sales. Sugbon, before you can begin implementing these ad extensions, you need to decide whether they are right for your business.

While Ad extensions can increase click-through rates, they can also increase your ad’s size and prominence. Leteto, a longer ad is more likely to be clicked on and will bring in more traffic. Ni afikun, using an ad extension can help you differentiate your business from competitors. Ati, while ad extensions are often underutilized, they can improve the performance of your Google Adwords campaign.

Another way to use price extensions for Adwords is to include additional information about the products and services you are selling. It’s a good idea to link to products and services that relate to the keywords in your ad group, since it increases your chances of getting a conversion on post-click landing pages. Sibẹsibẹ, if your ad is not relevant, users will move on to another ad that doesn’t speak to their needs.

Communication Extensions are another popular extension for Google AdWords. They appear in select queries and searches and offer potential clients additional contact options, such as an email address. These extensions are designed to be simple solutions for lead generation and to connect potential clients with businesses. When a client clicks on a communication extension, they will be directed to your business’s website where they can request additional information about the product or service.

Google Adwords le jẹ apakan aṣeyọri pupọ ti ilana titaja rẹ. Google nfunni awọn irinṣẹ ọfẹ lati ṣe iranlọwọ fun ọ lati ṣiṣe ipolongo rẹ ni irọrun, pẹlu forum. Ṣiṣadiwọn awọn ibi-afẹde rẹ ni gbangba ati oye bi o ṣe le ṣe iwọn aṣeyọri jẹ bọtini si aṣeyọri. O ṣe pataki pupọ lati mọ idi ti o fi nlo AdWords ati bii o ṣe le tọpa rẹ daradara. Awọn atẹle jẹ diẹ ninu awọn imọran lati bẹrẹ pẹlu AdWords. Jeki kika lati ni imọ siwaju sii nipa awọn irinṣẹ ipolowo alagbara wọnyi.

Iye owo fun titẹ

Mimu Idiyele Fun Tẹ ti awọn idiyele AdWords kekere jẹ pataki fun ipolongo ipolowo eyikeyi. Iye owo ti tẹ kọọkan lori ipolowo rẹ ni a mọ bi Iye Fun Tẹ (CPC). Awọn imọran diẹ wa ti o le tẹle lati dinku idiyele ipolowo ipolowo rẹ. Akoko, lo awọn koko-ọrọ iru gigun pẹlu iwọn wiwa kekere, ṣugbọn idi wiwa ti a le mọ. Lo kukuru, diẹ jeneriki Koko nigbati o ti ṣee. Awọn koko-ọrọ wọnyi yoo fa awọn idu diẹ sii.

Lati pinnu idiyele rẹ fun titẹ, o yẹ ki o kọkọ mọ Dimegilio didara rẹ. Dimegilio didara ti so si awọn koko-ọrọ ati awọn ọrọ ipolowo lori ipolowo rẹ. Awọn ikun Didara giga tọkasi ibaramu ati nitorinaa CPC kekere kan. Bakannaa, ranti pe CTR rẹ ga julọ, ti o dara ju. Sibẹsibẹ, bi idije posi, iye owo fun titẹ le pọ si, nitorina tọju nọmba yii ki o gbiyanju lati mu ipolowo rẹ dara si lati ṣe afihan ibaramu rẹ.

Nikẹhin, ni lokan pe iye owo fun tẹ yatọ da lori ọja naa. Iye ti o ga julọ ti CPC, diẹ sii o ṣee ṣe lati tẹ nipasẹ alabara. Fun apere, ile-iṣẹ ofin kan ti o niiṣe pẹlu awọn ijamba yoo ni ẹda ti o ga ju iṣowo ti o ta awọn ibọsẹ Keresimesi. Nigba ti iye owo fun tẹ le dabi ga fun a $5 Christmas sock, o le ma jẹ ere fun agbejoro lati polowo fun igba kan ti o kan ijamba.

Iye owo fun tẹ yatọ pupọ laarin awọn ile-iṣẹ. A ofin duro, fun apere, yoo gba agbara $6 fun tẹ, nigba ti oju opo wẹẹbu e-commerce yoo sanwo $1. Geotargeting jẹ ọna nla lati yago fun awọn titẹ ti ko ṣe pataki ati mu CTR rẹ pọ si. Ilana yii munadoko pupọ fun awọn onijaja ti o ni awọn ipo ti ara laarin agbegbe kan pato. CTR yoo pọ si, nigba ti Iwọn Didara yoo ni ilọsiwaju. Lapapọ, o jẹ idoko-owo ti o tọ.

Iye owo fun titẹ jẹ metiriki ipilẹ ti a lo ninu ipolowo ati pe a lo lati ṣeto idiyele ti o pọju fun titẹ lori awọn ipolongo Google AdWords. Iye owo fun titẹ le yatọ da lori koko-ọrọ ibi-afẹde ipolowo ati iwọn isuna. O ṣe pataki lati mọ kini CPC ti o pọju jẹ, bi o ti le jẹ ti o ga ju awọn gangan iye owo ti a tẹ. Awọn oriṣi meji ti CPC tun wa: Afowoyi ati ki o laifọwọyi.

Titele iyipada

Ọpọlọpọ eniyan ṣe iyalẹnu bi o ṣe le tọpa nọmba awọn iyipada Adwords ti o waye lẹhin awọn alejo tẹ lori awọn ipolowo wọn. Titọpa iyipada jẹ ọna ti o tayọ lati tọju abala awọn iṣe wọnyi. O ṣe pataki lati ṣe iyipada kanna fun gbogbo ipolongo ti o nṣiṣẹ ki o le rii iye eniyan ti o ṣabẹwo si aaye rẹ lẹhin titẹ lori awọn ipolowo rẹ. Eyi ni diẹ ninu awọn ọna lati ṣe imuse titele iyipada fun Adwords:

o Ṣe idanimọ iru awọn iyipada ti o ṣe pataki julọ. Ti alejo ba n forukọsilẹ fun awọn ere-ije alanu meji, ti yoo ka bi awọn iyipada meji. Bakanna, ti alejo ba ṣe igbasilẹ nkan kan ti akoonu, eyi yoo jẹ iyipada kan. Ṣe idanimọ iru awọn iyipada ti o ṣe pataki julọ ati ṣatunṣe awọn eto ipasẹ iyipada rẹ lati ṣe afihan eyi. Ni kete ti o ti pinnu bi o ṣe le tọpa awọn iyipada, iwọ yoo ni anfani lati wo iru awọn koko-ọrọ ti n ṣe agbejade ijabọ pupọ julọ ati awọn ti n ṣe awakọ èrè pupọ julọ.

Lati tọpa wiwo-nipasẹ awọn iyipada, yan awọn “Wo nipasẹ window iyipada” aṣayan. Aṣayan yii wa ni apakan Awọn Eto To ti ni ilọsiwaju ti akọọlẹ rẹ. O tọpa awọn eniyan ti o wo ipolowo rẹ ṣugbọn ko tẹ sii. Awọn eniyan wọnyi le pada si oju opo wẹẹbu rẹ ni ọjọ iwaju ati yipada, sugbon ko lẹsẹkẹsẹ. Nigbati o ba pinnu lori awoṣe ikalara yii, yan iye akoko ti o ti kọja lati igba ti alejo ti wo ipolowo rẹ kẹhin. Ti aaye rẹ ko ba n ṣe ipilẹṣẹ eyikeyi owo-wiwọle, lo nọmba ti o ga julọ fun wiwo-nipasẹ awọn iyipada.

Ti awọn ipolowo rẹ ba ṣe awọn ipe foonu, o ṣe pataki lati tọpa awọn ipe wọnyi. Ṣafikun awọn koodu ipasẹ iyipada si oju-iwe ibalẹ oju opo wẹẹbu rẹ yoo ran ọ lọwọ lati loye iru awọn ipolongo wo ni ere julọ fun ọ. Ni kete ti o mọ iye awọn ipe foonu ti ipolowo kan ti gba, o le je ki rẹ ipolongo. Awọn igbesẹ ipilẹ diẹ wa lati ṣeto ipasẹ iyipada fun Adwords. Eyi pẹlu ṣiṣẹda Aami Aye Agbaye ati tunto rẹ si imuse lọwọlọwọ rẹ.

Itele, pinnu iru ẹka ti olumulo tẹ lori. Awọn iyipada ṣubu sinu awọn ẹka pupọ. O le yan lati wiwọn gbogbo awọn orisi ti awọn iyipada, lati iran asiwaju si awọn iwo oju-iwe si awọn iforukọsilẹ. O tun le pẹlu “miiran” lati ṣe afiwe awọn oriṣi awọn iyipada. Fun apere, o le ṣe afiwe awọn iyipada lati ọdọ awọn eniyan ti o ṣabẹwo si oju opo wẹẹbu rẹ ṣugbọn ko ra ohunkohun. Ṣafikun awọn iru awọn iyipada wọnyi si ẹka kan yoo ran ọ lọwọ lati ṣe afiwe awọn oriṣi awọn iyipada fun olugbo kanna.

Iwadi koko

Lati le ni anfani pupọ julọ ninu iwadi koko-ọrọ rẹ, o gbọdọ kọkọ ni oye ile-iṣẹ rẹ, afojusun jepe, ati ọja. Lẹhinna, o gbọdọ ṣẹda eniyan ti onra ti o da lori awọn koko-ọrọ ti o jọmọ ati awọn ọrọ wiwa ti o ni ibatan. Nipa lilo alaye yii, o le ṣẹda akoonu ti o yẹ ti o ṣe deede si awọn olugbo rẹ. O le lo iwadii koko-ọrọ lati ṣe iṣẹda akoonu ti o koju awọn iwulo ti olugbo ibi-afẹde yii. Nipa titẹle awọn igbesẹ wọnyi, iwọ yoo wa ni ọna rẹ lati ṣaṣeyọri awọn ipo giga ati diẹ sii ijabọ.

O le wa alaye ti o yẹ nipa ikojọpọ atokọ ti awọn orisun. Ibi ti o dara lati bẹrẹ ni aaye data EBSCOhost, eyi ti o ni diẹ ẹ sii ju mẹrin million ìwé. O le wa awọn fọọmu pupọ ti ọrọ kanna, bi eleyi “adirẹsi”, “owo ibiti,” tabi “ọkọ ayọkẹlẹ insurance.” Bakannaa, nigbati o ba tẹ koko, lo awọn ami asọye lati rii daju pe o nlo awọn ọrọ gangan julọ. Ni kete ti o ni atokọ ti awọn koko-ọrọ to wulo, o le lẹhinna bẹrẹ kikọ akoonu rẹ pẹlu wọn.

Lilo iwadi koko jẹ pataki fun SEO. Nipa idamo awọn akọle olokiki ati awọn koko-ọrọ, o le mu oju opo wẹẹbu rẹ pọ si ki o fojusi awọn alabara ti o ni agbara diẹ sii. Ni afikun si idaniloju awọn ipo ẹrọ wiwa Organic to dara julọ, iwadi koko gba ọ laaye lati yan ilana nla fun ipolongo ipolowo rẹ. Nipa agbọye awọn iwulo ati awọn ihuwasi ti awọn olugbo ibi-afẹde rẹ, o tun le pinnu boya koko-ọrọ naa jẹ ifigagbaga. Lilo awọn koko-ọrọ to tọ yoo ran ọ lọwọ lati de ọdọ awọn olugbo ti o gbooro ati yi awọn alejo pada si awọn alabara.

Ọna ti o dara julọ lati bẹrẹ ipolongo AdWords rẹ jẹ nipa ṣiṣe iwadii awọn ofin olokiki fun iṣowo rẹ. Eyi jẹ nitori awọn ofin wọnyi ni iwọn wiwa ti o ga julọ. O ṣe pataki lati pinnu apapo ọtun ti awọn koko-ọrọ iwọn giga ati kekere ti yoo mu awọn abajade to dara julọ jade. Awọn ọna pupọ lo wa lati ṣatunṣe iwadii koko-ọrọ rẹ, ṣugbọn eyi ti o munadoko julọ ni lati dojukọ awọn olugbo rẹ pato. Awọn diẹ idojukọ rẹ jepe ni, PPC ti o kere julọ ti o nilo lati lo lori ipolongo rẹ.

Ohun elo iwadii Koko to dara nfunni ni awọn idanwo ọfẹ ati isanwo fun awọn koko-ọrọ olokiki julọ. O le lo awọn idanwo ọfẹ wọnyi lati ni rilara fun ọpa ṣaaju lilo eyikeyi owo. O tun le lo awọn irinṣẹ iwadii koko-ọrọ ti Google pese lati rii iru awọn koko-ọrọ ti nfa ijabọ julọ si aaye rẹ. Eyi jẹ apakan pataki ti ilana SEO to dara, ati lilo awọn irinṣẹ wọnyi yoo ran ọ lọwọ lati ṣẹda ete Koko pipe. Nigbati o ba ṣeto ilana ilana Koko rẹ, o le bẹrẹ imuse awọn ilana rẹ lati rii daju pe oju opo wẹẹbu rẹ ni ipo daradara ninu awọn ẹrọ wiwa.

Titunta ọja

Titaja tuntun pẹlu Adwords gba ọ laaye lati fojusi awọn alejo ti o kọja ti oju opo wẹẹbu rẹ pẹlu awọn ipolowo adani. Remarketing jẹ ọna ti o dara julọ lati gba awọn olumulo pada sinu eefin tita, eyi ti yoo fun ọ countless anfani lati se iyipada wọn. Titajaja AdWords gba ọ laaye lati pin awọn olugbo rẹ nipasẹ ede, owo oya, ati eko. Remarketing ṣiṣẹ Elo ni ọna kanna. O ṣẹda atokọ ti awọn olumulo ti o ti ṣabẹwo si aaye rẹ tẹlẹ, ati awọn ti o ti ṣe afihan ifẹ si ọja tabi iṣẹ rẹ.

Titajaja pẹlu AdWords ti di koko-ọrọ ti o gbona ni ọdun marun sẹhin. Retargeting ni a buzzword, ati pe o fẹrẹ to idaji bi olokiki ni Ilu Faranse, Russia, ati China bi o ti wa ni AMẸRIKA. Ṣugbọn bawo ni o ṣe n ṣiṣẹ? O rọrun lati ni idamu pẹlu gbogbo awọn acronyms. Eyi ni alakoko iyara kan. Ati ki o ranti, remarketing ko ṣiṣẹ nikan nitori pe o jẹ diẹ sii.

Ṣaaju ki o to lo Google AdWords fun ipolowo iṣowo rẹ, o gbọdọ ni oye bi o ti ṣiṣẹ. Google ṣeto awọn ẹgbẹ ipolowo lati jẹ ki iṣakoso awọn ipolowo rẹ rọrun. Ipolongo kọọkan ni ipolowo kan ati ọpọlọpọ awọn koko-ọrọ, pẹlu baramu gbolohun ati ki o gbooro baramu. Nigbati o ba ṣeto ibaramu Koko rẹ si gbooro, Google ṣeto ẹda ipolowo rẹ lati jẹ ibaramu nibikibi ti olumulo kan ba tẹ sii. Lẹhinna o le ṣe akanṣe ẹda ipolowo rẹ lati de ọdọ awọn olugbo ibi-afẹde rẹ.

Kọ ẹkọ nipa Google AdWords

Ti o ba nifẹ si imọ diẹ sii nipa Google AdWords, lẹhinna o ti de ibi ti o tọ. AdWords jẹ eto ipolowo isanwo-fun-tẹ ti o jẹ ki o ṣẹda ipolowo fun awọn koko-ọrọ kan pato lori Google. Bi ọna abawọle si Intanẹẹti, Ipilẹ olumulo Google jẹ eyiti o tobi pupọ, ati ipolowo rẹ yẹ ki o jẹ ibaramu ati ifọkansi si awọn olumulo yẹn. Yato si, Awọn AdWords Google yoo ṣe akiyesi ọpọlọpọ awọn ifosiwewe, pẹlu didara, owo ati idije.

Ẹkọ yii yoo kọ ọ bi o ṣe le ṣeto akọọlẹ AdWords rẹ lati ibere ati kini o jẹ ki ipolongo ipolowo ori ayelujara ti o ṣaṣeyọri. Ẹkọ naa yoo tun kọ ọ bi o ṣe le ṣẹda ipasẹ iyipada, orin foonu awọn ipe, ati tita, ati wiwọn wiwọle ati awọn ifisilẹ fọọmu. Ẹkọ naa yoo ran ọ lọwọ lati loye bi o ṣe le lo gbogbo awọn irinṣẹ ti o wa lori Google ati ṣe awọn ilana titaja ti o munadoko julọ. Ẹkọ naa tun ṣalaye bi o ṣe le lo media awujọ ati awọn ipolowo Facebook ni imunadoko.

Ẹkọ yii jẹ ọna ti o dara julọ lati kọ ẹkọ nipa Google AdWords. O rọrun lati kọ ẹkọ nipa ipolowo wiwa, bi o ṣe le ṣe atẹle awọn ipolongo rẹ, ati awọn iṣoro laasigbotitusita. Ẹkọ naa tun ṣe iranlọwọ fun ọ lati loye awọn alabara rẹ lati irisi ọpọlọ. Ti o ba n wa lati di Amoye Titaja Digital, ẹkọ nipa ipolowo wiwa jẹ pataki. O le kọ ẹkọ nipa AdWords ati ipolowo wiwa ni 60 iṣẹju pẹlu kan dajudaju on Udemy.

Ni kete ti o ti kọ awọn ipilẹ ti Google AdWords, o le lọ si awọn ilana ilọsiwaju. Iwọ yoo kọ ẹkọ nipa bi o ṣe le lo awọn ijabọ ipolowo pataki, remarketing ogbon, ẹrọ eko iṣẹ, ati iwadi oludije. Ko si ọna ti o dara julọ lati mu awọn abajade rẹ dara ju pẹlu iṣẹ-ẹkọ ti o kọ ọ bi o ṣe le ni owo lori ayelujara. Iwọ yoo tun ni igboya lati ṣe idanwo ati kọ ẹkọ nipa awọn oludije rẹ’ ogbon, nigba ti ikore awọn anfani.

Lakoko ti eyi jẹ ọna ti o tayọ lati kọ ẹkọ nipa Google AdWords, o tun le wa awọn ikẹkọ fidio ti o bo awọn ipilẹ ti eto titaja yii. Ọpọlọpọ awọn fidio ti o wa lori ikanni yii ni a pese nipasẹ Google Partners. Ni pato, awọn titun ọkan ti a Pipa lori Kínní 16, 2016, ati alaye naa tun wulo. Awọn ikẹkọ wọnyi jẹ ti eleto fun awọn ti n lepa iwe-ẹri, ati pe wọn wulo ni gbogbogbo fun awọn ti o bẹrẹ.

Ṣeto ipolongo kan

Lati bẹrẹ ipolowo ni Adwords, o nilo lati ṣeto ipolongo kan. Awọn igbesẹ ipilẹ mẹta wa lati ṣaṣeyọri eyi. Akoko, yan awọn eya ti rẹ ipolongo. Lẹhinna, yan ibi-afẹde ti o fẹ lati de ọdọ. O le yan laarin awọn tita, nyorisi, ijabọ aaye ayelujara, ọja ati brand ero, ati imọ brand. O tun le ṣeto ipolongo kan laisi ibi-afẹde kan. O le yi ibi-afẹde naa pada nigbamii.

Ti o da lori iru iṣowo rẹ, o le fẹ lati fojusi ipo agbegbe kan daradara. Ti o ba jẹ iṣowo agbegbe, o le fẹ lati fojusi awọn ipolowo rẹ nikan fun awọn eniyan ni agbegbe rẹ. Fun ohun okeere owo, o le fẹ lati dojukọ awọn orilẹ-ede nibiti o ni awọn tita nla julọ ati awọn alabara pupọ julọ. Ti o ko ba ni idaniloju ibiti o le dojukọ awọn akitiyan rẹ, ṣayẹwo diẹ ninu awọn aṣayan miiran. O tun le yan lati dojukọ awọn eniyan ti o ngbe ni orilẹ-ede kan pato.

Ni kete ti o ti yan awọn koko-ọrọ rẹ, o nilo lati ṣẹda oju-iwe ibalẹ ti o munadoko. Ifojusi akọkọ ti oju-iwe yii ni lati yi ijabọ pada si awọn alabara. Fun iyipada kan lati ṣẹlẹ, oju-iwe naa gbọdọ jẹ pataki si koko ti a ṣawari. O yẹ ki o pẹlu USP kan (oto ojuami tita), awọn anfani ti ọja naa, awujo ẹri, ati ipe-si-igbese ti o han gbangba. Ibi-afẹde ni lati mu iwọn iyipada rẹ pọ si.

Ni kete ti o ba ti yan ọja ibi-afẹde kan, o le yan ọkan tabi diẹ ẹ sii ipolowo lati ṣe igbega. Ni afikun si awọn koko-ọrọ ipolowo, o tun le ṣeto ipolongo kan ti o ba ni oju opo wẹẹbu kan ti o ta awọn ọja tabi awọn iṣẹ kanna. Igbesẹ pataki miiran lati ṣe ni yiyan idu rẹ. Ranti pe awọn idu rẹ yoo jẹ ifarada diẹ sii ti o ba lo asewo laifọwọyi, ṣugbọn o nilo iṣẹ diẹ sii. Nikẹhin, awọn ipolowo rẹ yẹ ki o rọrun ati taara. Awọn eniyan yoo ṣeese julọ lati tẹ lori ipolongo kan ti o ba funni ni ipese tabi ẹdinwo.

Igbesẹ ti o tẹle ni yiyan awọn koko-ọrọ ti yoo ṣe okunfa awọn ipolowo rẹ. Igbese yii nigbagbogbo jẹ apakan airoju julọ. Awọn koko-ọrọ kii ṣe ohun kan nikan ti o ni lati ronu – o le paapaa lo awọn onibara rẹ’ esi nigbati o yan awọn koko-ọrọ rẹ. Ranti pe Dimegilio Didara to dara yoo jẹ ki ipolowo ipolowo rẹ ga julọ ati dinku awọn idiyele idu rẹ. Nigbati o ba pinnu lori koko, rii daju pe o ronu nipa bi o ṣe jẹ pataki si iṣowo rẹ.

Ṣẹda ẹda ipolowo

Igbesẹ akọkọ si ṣiṣẹda ẹda ipolowo to dara ni asọye ipinnu rẹ. Boya o fẹ lati fa ifojusi si oju opo wẹẹbu rẹ tabi ta ọja kan, asọye idi rẹ fun kikọ ipolowo yoo ran ọ lọwọ lati pinnu iru ẹda lati lo. Awọn oriṣi mẹta ti o wọpọ julọ ti ẹda ipolowo jẹ imọran, eko, ati anfani eniyan. Idanwo ipolowo idaako jẹ igbesẹ to ṣe pataki, bi o ti yoo ran o lati mu awọn iṣẹ ti rẹ ìpolówó ati ki o rii daju ga-didara ijabọ.

O le bẹrẹ nipa kikọ silẹ awọn ibeere wiwa awọn olugbo ti ibi-afẹde rẹ. Ọkọọkan ninu iwọnyi ni iwọn kan pato, nitorina awọn ipolowo rẹ yẹ ki o baamu awọn ofin naa. Boya o n gbiyanju lati fojusi agbegbe agbegbe kan pato, ọja, tabi iṣẹ, o ṣe pataki lati koju aaye irora ti eniyan naa. Fun apere, ti o ba n ta awọn tikẹti si ere orin kan, rii daju pe akọle rẹ koju iwulo wọn.

Nigba kikọ ẹda fun ipolowo rẹ, gbìyànjú láti fa ìmọ̀lára àwọn olùgbọ́ rẹ mọ́ra. Ni ọna yi, o yoo jẹ diẹ sii lati fa awọn alejo diẹ sii. Gbọn numọtolanmẹ gblehomẹ dali, awọn onijaja nla le ṣe asọtẹlẹ awọn aati olugbo ati dahun awọn ibeere ṣaaju ki wọn to wa. Ni ọna yi, wọn le jẹ ki awọn ipolowo wọn ṣe pataki si awọn iwulo awọn olugbo. O wa 3 awọn ọgbọn didakọ kikọ bọtini ti o le lo lati ṣẹda ẹda ipolowo ti o munadoko.

Lati ṣe idanwo ẹda ipolowo rẹ, lo aṣayan idanwo lori Awọn ipolowo Google. Ṣe ọpọlọpọ awọn ẹya oriṣiriṣi ki o gbe wọn sinu Google Adwords. Ṣe idanwo wọn lati pinnu eyi ti o ṣe dara julọ. Ranti pe idanwo yoo ṣe iranlọwọ fun ọ lati pinnu iru ede wo ni awọn alabara rẹ dahun si dara julọ. Awọn anfani pupọ lo wa lati ṣe idanwo pẹlu ẹda ipolowo rẹ. O le rii boya o ṣiṣẹ dara julọ fun onakan rẹ ju fun awọn oludije rẹ.

Awọn abajade orin

Pẹlu iranlọwọ ti Google Adwords, o le tọpinpin awọn abajade ti ipolongo wiwa ti o sanwo. Ni ọna yi, o le bojuto rẹ aseyori ki o si fi owo. AdWords jẹ ọna ti o tayọ lati ṣe igbega iṣowo rẹ lori ayelujara. Eyi ni diẹ ninu awọn imọran fun ọ lati tẹle:

Tọpinpin awọn abajade ti awọn ipolongo Adwords ni Awọn atupale Google. Awọn ijabọ Adwords pẹlu ọwọn ti a pe “Awọn iyipada,” eyi ti yoo sọ fun ọ iye awọn iyipada ti ipolongo ipolongo rẹ ti gba. Ni afikun si awọn iwo ipolowo, o tun le wo CPC rẹ, eyiti o fihan ọ iye ti o lo fun titẹ kọọkan. O le lo alaye yii lati pinnu boya o n sanwo ju fun awọn ipolongo ipolowo rẹ tabi rara.

Ọna kan lati tọpa awọn iyipada AdWords ni lati ṣeto ẹbun kan. A le gbe ẹbun yii sori gbogbo awọn oju-iwe ti oju opo wẹẹbu rẹ ati lo lati fojusi awọn ipolongo titaja. Lati tọpa awọn iyipada AdWords, o nilo lati orin diẹ ẹ sii ju o kan tẹ. Titẹ kan sọ fun ọ iye eniyan ti o tẹ lori ipolowo rẹ, ṣugbọn ko sọ fun ọ boya wọn ṣe lori rẹ ni kete ti wọn de oju opo wẹẹbu rẹ. Lakoko ti awọn titẹ le sọ fun ọ pupọ nipa imunadoko ipolongo rẹ, o nilo lati mọ bi ọpọlọpọ awọn eniyan kosi iyipada.

Ṣaaju ki o to bẹrẹ pẹlu AdWords, o gbọdọ ni oye CPA, Idiyele AdWords ti o tọ, ati pataki ti ipasẹ awọn iyipada. Awọn iyipada jẹ abajade ti irin-ajo lati koko-ọrọ si oju-iwe ibalẹ si tita. Awọn atupale Google le ṣe iranlọwọ fun ọ ni titọpa irin-ajo naa. O jẹ Software-bi-iṣẹ ọfẹ kan. Ni kete ti o ba loye awọn imọran wọnyi, o le bẹrẹ lilo AdWords lati ṣe igbega iṣowo rẹ.

Iye owo

O ṣe pataki lati pin isuna fun awọn ipolongo Adwords. Lakoko ti o pọju CPC ti pinnu nipasẹ Google, iye owo fun tẹ yatọ. O yẹ ki o ṣeto isuna ojoojumọ ti PS200, ṣugbọn eyi le yatọ si da lori onakan iṣowo rẹ ati ijabọ oju opo wẹẹbu oṣooṣu ti a nireti. Lati ṣeto isuna ojoojumọ fun awọn ipolongo Adwords, pin rẹ oṣooṣu isuna nipa 30 lati gba idiyele idiyele fun titẹ. Fun idiyele deede fun iṣiro tẹ, o yẹ ki o ka awọn iwe iranlọwọ ti o wa pẹlu Adwords.

Lilo Iye owo fun Iyipada tabi ọna CPA lati ṣe iṣiro idiyele fun ohun-ini jẹ ọna ti o dara lati loye imunadoko ti ete ipolowo rẹ, ati pe o tun le ṣe iranlọwọ fun ọ lati ṣakoso isuna rẹ. Iye owo fun ohun-ini ṣe iwọn nọmba awọn eniyan ti o ṣee ṣe lati pari iṣẹ ti o fẹ. Adwords nlo koodu ti o ni agbara lori awọn oju-iwe ibalẹ lati tọpa awọn oṣuwọn iyipada. O yẹ ki o ṣe ifọkansi fun oṣuwọn iyipada ti o kere ju 1%. Ọna yii n gba ọ laaye lati ṣatunṣe ibere rẹ lati rii daju pe isuna rẹ wa laarin awọn opin ti isuna ipolowo rẹ.

Iye owo AdWords le jẹ idalare nipasẹ awọn ere ti o ṣe lati ọdọ alabara tuntun kan. Ni gbolohun miran, ti o ba jẹ iṣowo iṣẹ kan, o yẹ ki o pinnu iye igbesi aye ti alabara kan, mejeeji ni olubasọrọ akọkọ ati lori igba pipẹ. Wo apẹẹrẹ ti ile-iṣẹ titaja ohun-ini kan. Awọn apapọ èrè fun tita ni $3,000, ati awọn ti o yoo ko ri Elo tun owo. Sibẹsibẹ, awọn itọkasi ọrọ-ẹnu le ni anfani igbesi aye kekere kan.

Bi pẹlu eyikeyi miiran iṣẹ, o nilo lati ro iye owo alabapin. Pupọ sọfitiwia PPC ni iwe-aṣẹ, ati pe iwọ yoo nilo lati ṣe ifosiwewe ni awọn idiyele ṣiṣe alabapin. Sibẹsibẹ, WordStream nfunni ni awọn adehun oṣu 12 ati aṣayan asansilẹ lododun, ki o le ṣe isuna ni ibamu. O ṣe pataki lati ni oye kini adehun rẹ jẹ ṣaaju ki o to forukọsilẹ fun ọkan ninu awọn ero wọnyi. Ṣugbọn ranti, idiyele fun titẹ jẹ ṣi kere pupọ ju iye owo lapapọ ti AdWords.

Ìfọkànsí

Pẹlu igbega ti Nẹtiwọọki akoonu, o le ni bayi dojukọ awọn ipolowo rẹ si awọn apakan alabara kan pato. Tẹlẹ, o ni lati ṣafikun awọn atokọ olugbo tabi awọn atokọ atunta ọja lati ṣẹda ipolongo kan pato fun ọkọọkan. Bayi, o le fojusi awọn ipolongo ipolowo si awọn apakan olumulo kan pato, ati pe o le mu awọn oṣuwọn iyipada pọ si pẹlu awọn ipolongo ifọkansi wọnyi. Nkan yii yoo ṣe atunyẹwo awọn oriṣi marun ti ibi-afẹde ti o wa fun ọ lori Google Adwords. Iwọ yoo kọ idi ti o fi yẹ ki o fojusi awọn olugbo rẹ da lori awọn ayanfẹ ati awọn ihuwasi wọn.

Ifojusi owo-wiwọle gba ọ laaye lati fojusi eniyan nipasẹ owo-wiwọle. O ṣiṣẹ nipa ṣiṣe ayẹwo awọn data ti o wa ni gbangba lati Iṣẹ Wiwọle ti Inu. Google AdWords fa alaye yii lati IRS ati ki o wọ inu ipolongo rẹ. O tun le lo ibi ifọkansi pẹlu Awọn koodu Zip. Google Adwords nfunni ni owo-wiwọle mejeeji ati ibi-afẹde koodu zip. Eyi jẹ ki o rọrun lati wa awọn alabara ti o da lori awọn ipo kan pato. Ati pe o tun le lo awọn ọna ifọkansi wọnyi ni apapo pẹlu agbegbe agbegbe, eyiti o fun ọ laaye lati fojusi awọn ipolowo si agbegbe kan pato.

Ifojusi ọrọ-ọrọ ṣe ibaamu awọn ipolowo si akoonu ti o yẹ lori awọn oju-iwe wẹẹbu. Pẹlu ẹya ara ẹrọ yii, Awọn ipolowo rẹ yoo han si awọn eniyan ti o nifẹ si awọn koko-ọrọ tabi awọn koko-ọrọ kan. Fun apere, ami iyasọtọ bata ere idaraya le fi ipolowo kan sori bulọọgi ti nṣiṣẹ ti olusare kan ba ka nipa bata. Olutẹwe naa ṣe ayẹwo akoonu oju-iwe naa fun ipo ti o yẹ diẹ sii. Pẹlu ẹya ara ẹrọ yii, o le rii daju pe awọn ipolowo rẹ ni ifọkansi si ipilẹ alabara rẹ.

Ifojusi Adwords nipasẹ ipo jẹ ọna agbara miiran lati dojukọ awọn olugbo rẹ. Ti o ba fẹ lati fojusi kan pato jepe, o le lo ipo ati awọn ipele owo-wiwọle apapọ. Pẹlu awọn oniyipada meji wọnyi, o le dín awọn olugbo rẹ dinku lakoko ti o dinku inawo ipolowo ti o padanu. Lẹhinna, o le dín ipolongo ipolowo rẹ dinku nipa idojukọ awọn eniyan ti o nifẹ si ọja tabi iṣẹ rẹ. Nitorina, bawo ni o ṣe dín awọn olugbọ rẹ?

Kalokalo awoṣe

Ipolowo adwords aṣeyọri yẹ ki o fojusi diẹ sii ju ọkan lọ. Botilẹjẹpe akoonu rẹ yoo jẹ pataki fun gbogbo awọn olugbo, o le jẹ anfani si ẹgbẹ kan ti awọn eniyan nikan. Ni iru nla, o le lo adaṣe lati dojukọ ẹgbẹ ẹda eniyan yii. Nipa titọpa iṣẹ ṣiṣe ti awọn ipolongo ipolowo rẹ, o le ṣatunṣe rẹ ase nwon.Mirza accordingly. Yato si, o tun le ṣeto awọn ofin adaṣe lati gba itaniji nigbakugba ti CPC rẹ ba lọ soke tabi CPA rẹ ṣubu.

Lilo ilana adaṣe adaṣe gba iṣẹ amoro kuro ninu awọn ipolowo isanwo, ṣugbọn ti o ba fẹ kuku ni awọn abajade ti o ga julọ, o yẹ ki o ma lo a Afowoyi idu nwon.Mirza. Lakoko ti idu rẹ duro fun iye ti o fẹ lati na lori koko-ọrọ kan pato, ko ṣe ipinnu awọn ipo fun Koko naa. Eyi jẹ nitori Google ko fẹ lati fun esi ti o ga julọ si ẹniti o nlo owo pupọ julọ.

Lati yan awoṣe ase ti o munadoko julọ fun ipolongo ipolowo rẹ, o yẹ ki o ṣeto ipolongo rẹ ni ọna ti yoo mu hihan Koko rẹ pọ si. Fun apẹẹrẹ, ti o ba fẹ ṣe alekun oṣuwọn iyipada rẹ, idu rẹ yẹ ki o ga to lati wakọ ijabọ diẹ sii. Ni omiiran, ti o ba fẹ lati mu awọn oṣuwọn iyipada rẹ pọ si, lọ fun ipolongo iye owo-fun-akomora. Gbogbo rẹ da lori awọn aini rẹ, ṣugbọn o jẹ imọran ti o dara lati ṣe ipinnu alaye ti o da lori awọn olugbo ibi-afẹde rẹ.

Yato si, nigbati o ba ndan ipolowo rẹ wo, o le yan awọn modifiers idu fun pato igba ti ọjọ, eda eniyan, ati awọn ẹrọ itanna. Fun apere, o le yan akoko akoko fun ipolowo rẹ lati ṣafihan ni oju-iwe ọkan ninu awọn abajade wiwa Google. Iye ti o fun ni yoo tun dale lori bi o ṣe pẹ to fun awọn olugbo ibi-afẹde rẹ lati ṣe rira tabi iyipada. Ni omiiran, o le yan lati ṣe idinwo isuna rẹ lori awọn koko-ọrọ kan pato ati fojusi awọn olugbo kan pato pẹlu awọn ipolowo pato.

Awọn oṣuwọn iyipada

Awọn ile-iṣẹ iyipada ti o ga julọ ni awọn ọdun diẹ sẹhin ti jẹ awọn ti o wa ninu Iṣeduro, Isuna ati ibaṣepọ ise. Loni, awọn ibaṣepọ ile ise outpaces gbogbo awọn miiran ise ni iyipada awọn ošuwọn, aropin fere mẹsan ninu ogorun ni apapọ. Miiran ise ti o wa ni outpacing ibaṣepọ ni onibara Services, Ofin, ati Autos. O yanilenu, awọn ile-iṣẹ pẹlu awọn oṣuwọn iyipada ti o ga julọ ko ni dandan ni awọn ọja tabi awọn iṣẹ to dara julọ. Dipo, wọn le jẹ lilo awọn ilana imudara-iyipada ati ṣiṣe idanwo pẹlu awọn ipese oriṣiriṣi.

Iwọn iyipada PPC apapọ jẹ nipa 3.75% fun wiwa, ati 0.77% fun àpapọ nẹtiwọki. Awọn oṣuwọn iyipada yatọ nipasẹ ile-iṣẹ, pẹlu ibaṣepọ ati Personal ise ti o npese 9.64% ti gbogbo awọn iyipada AdWords ati agbawi ati Awọn ọja Ile ti n gbe soke ti o kere julọ. Ni afikun, awọn oṣuwọn iyipada fun Nẹtiwọọki Ifihan Google kere pupọ ju ni eyikeyi ile-iṣẹ miiran. Eyi kii ṣe lati sọ pe ko si aaye eyikeyi fun ilọsiwaju.

Oṣuwọn iyipada giga jẹ nkan ti ọpọlọpọ awọn ile-iṣẹ fẹ. Lakoko ti ko ṣee ṣe lati ṣaṣeyọri a 10 oṣuwọn iyipada ogorun, o nilo lati rii daju pe oṣuwọn iyipada rẹ ga to lati wakọ awọn abajade ere. Awọn oṣuwọn iyipada ni Adwords yatọ lọpọlọpọ ati pe o ṣe pataki lati yan ọna ti o tọ fun awọn iwulo ile-iṣẹ rẹ. O yẹ ki o ṣe ifọkansi fun oṣuwọn iyipada ti 10% tabi diẹ ẹ sii, eyi ti a kà si abajade ti o dara julọ.

Lakoko ti awọn iṣe iṣapeye ti o dara lori aaye jẹ pataki fun imudarasi oṣuwọn iyipada PPC rẹ, awọn eroja ẹgbẹ ipolongo tun wa ti o yẹ ki o wa ni iṣapeye fun awọn titẹ didara giga. Akoko, rii daju pe o yan ipolowo ọranyan ati oju-iwe ibalẹ. Lẹhinna, ṣe idanimọ awọn olugbo ti o dara julọ ati awọn iru ẹrọ. Keji, rii daju pe o mu ipolowo rẹ pọ si fun awọn titẹ didara ga. Awọn oṣuwọn iyipada lori AdWords fun wiwa ati ifihan wa ni deede pẹlu apapọ fun awọn ipolowo ecommerce, eyi ti apapọ ni nipa 1.66% ati 0.89%. Ati nipari, rii daju pe awọn ipolowo rẹ wa ni imuṣiṣẹpọ pẹlu oju opo wẹẹbu rẹ ati pe o ṣe pataki si akoonu lori aaye rẹ.

Ṣiṣeto ipolongo kan

Lati ṣẹda ipolongo ipolowo aṣeyọri, o nilo lati rii daju pe awọn koko-ọrọ rẹ ti wa ni idojukọ daradara. Awọn igbesẹ pupọ lo wa ti o le ṣe lati mu ilọsiwaju ipolongo ipolongo rẹ ṣiṣẹ. Apakan ti o wuyi julọ ti ṣiṣiṣẹ ipolongo Google Adwords kan jẹ jijẹ awọn ipolowo rẹ ati awọn oju-iwe ibalẹ. Igbesẹ ti o tẹle ni lati yipada si Ipo Amoye. Ni ipo yii, o le yan ibi-afẹde kan fun ipolongo rẹ, gẹgẹbi awọn iyipada, nyorisi, tabi tita. Eto aiyipada yoo fihan ọ ipolowo ti o munadoko julọ, nitorina o le yan ipolowo ti o dara julọ ti yoo baamu awọn olugbo ibi-afẹde. Sibẹsibẹ, ti o ko ba fẹ yan ibi-afẹde kan pato, o le ṣeto ipolongo laisi itọsọna ibi-afẹde.

Apa miiran ti awọn eto ipolongo jẹ iṣeto ipolowo. Eto ipolowo yoo pinnu awọn ọjọ ti ipolowo rẹ yoo han. O le yi eyi da lori iru iṣowo rẹ. O tun le yi awọn eto iyipo ipolowo pada, sugbon fun bayi, o dara julọ lati fi silẹ ni aiyipada. Ni afikun si iṣeto ipolowo, o le ṣe akanṣe awọn ipolowo rẹ nipa lilo awọn ọna kika ipolowo oriṣiriṣi ti o wa.

Ni kete ti o ti pari ṣiṣẹda ipolongo rẹ, iwọ yoo nilo lati tẹ alaye ìdíyelé rẹ sii ati awọn ọna isanwo. O le yan lati lo kaadi kirẹditi kan, debiti kaadi, ifowo iroyin, tabi koodu igbega lati ṣe inawo awọn ipolongo rẹ. Nipa titẹle awọn igbesẹ wọnyi, iwọ yoo dara ni ọna rẹ si ṣiṣe ipolongo AdWords aṣeyọri kan. Nkan yii yoo rin ọ nipasẹ ọpọlọpọ awọn igbesẹ lati ṣeto ipolongo kan ni Google Adwords.

Ti o ba jẹ tuntun si Adwords, o le ṣe iyalẹnu bi o ṣe le mu inawo rẹ pọ si. Awọn nkan pupọ lo wa lati ronu nigbati o ba dagbasoke ipolongo aṣeyọri, pẹlu Iye owo fun tẹ (CPC), Kalokalo nwon.Mirza, Tẹ-nipasẹ oṣuwọn, ati Kokoro odi. Ninu nkan yii, iwọ yoo kọ ẹkọ bi o ṣe le lo awọn irinṣẹ wọnyi ni imunadoko lati gba owo pupọ julọ fun owo rẹ. Ti o ko ba ni idaniloju iru awọn metiriki lati tọpa, a ti fọ awọn ipilẹ.

Iye owo fun titẹ

Ti o ba fẹ mọ iye ti awọn ipolowo rẹ jẹ idiyele, o yẹ ki o mọ pe awọn nọmba kan wa ti awọn okunfa ti o pinnu iye ti o na ni titẹ. Awọn koko-ọrọ rẹ, ọrọ ipolowo, ibalẹ iwe, ati Dimegilio didara gbogbo ṣe ipa kan ninu iye ti o lo fun titẹ. Lati mu CTR rẹ dara si, rii daju pe gbogbo awọn eroja wọnyi jẹ pataki si iṣowo rẹ. Gbigba CTR giga yoo ṣe idaniloju Google pe oju opo wẹẹbu rẹ ṣe pataki si awọn ọrọ wiwa ti eniyan tẹ sinu.

Ọkan ninu awọn ifosiwewe pataki julọ lati ranti ni idiyele apapọ fun titẹ fun AdWords (CPC). Nigba ti yi nọmba le yato bosipo, o kere ju dola kan. Apapọ CPC fun iṣowo e-commerce jẹ $0.88, bẹ ase $5 fun igba ti o ni ibatan si awọn ibọsẹ isinmi yoo jẹ alailere. Ti o ba ti ibọsẹ wà $3, apapọ CPC yoo dinku ni pataki. O yẹ ki o rii daju nigbagbogbo lati tọpa awọn idiyele rẹ pẹlu iwe kaakiri Google tabi eto ti o jọra.

Pelu idiyele giga ti AdWords, o tun ṣee ṣe lati tọju isuna iṣowo rẹ ni ayẹwo. AdWords gba ọ laaye lati geotarget awọn onibara rẹ da lori ipo, ede, ati ẹrọ. Ni afikun, o le paapaa lo Google Pay lati sanwo to $1,000,000 ni Adwords owo. You can extend credit to your advertising campaigns and pay them monthly in the form of a bill. Many large advertisers already use this option to pay their clients.

Another important factor to consider is the cost of your campaigns. Many successful ad campaigns are those that drive the highest ROI, without missing any sales or lead opportunities. You should also remember that low-cost bids don’t produce high-quality traffic. Consequently, your maximum CPC isn’t the price you pay, and you’re only paying enough to clear Ad Rank thresholds and beat your competitors.

Kalokalo nwon.Mirza

In order to maximize your Adwords campaign’s profitability, you should use a smart bidding strategy. Ilana yii jẹ apẹrẹ fun awọn ti ko ni idaniloju iru awọn koko-ọrọ ti yoo mu wọn ni awọn ere pupọ julọ tabi ko ni akoko lati ṣeto awọn ipese pẹlu ọwọ.. Ilana asewo yii pẹlu siseto idu giga fun awọn koko-ọrọ kan pato ati pe o kan awọn koko-ọrọ yẹn nikan. Iru ilana asewo yii yoo rii daju pe awọn ipolowo rẹ gba ifihan ti o pọju.

Ilana asewo le ṣee lo lati mu awọn iyipada pọ si. Yoo ṣe afihan awọn ipolowo nigbati eniyan ba wa Koko rẹ tabi awọn iyatọ to sunmọ. Sibẹsibẹ, o tun leri. O yẹ ki o lo ilana yii nikan ti isuna rẹ ba tobi. Ilana yii n fipamọ ọ ni akoko pupọ nitori pe o ṣe adaṣe awọn idu. Ṣugbọn o le ma dara fun awọn ti ko ni akoko lati ṣe iwadii ati idanwo awọn ọgbọn oriṣiriṣi. Ọna ti o dara julọ lati lo fun ipolongo rẹ ni lati wa ọkan ti o yẹ fun awọn olugbo ibi-afẹde rẹ ati isunawo.

Ṣe ifọkansi lati mu awọn oṣuwọn iyipada pọ si nipa jijẹ idu fun ipolowo ti o ṣee ṣe lati ṣe awọn iyipada diẹ sii. Lilo ilana yii le ṣe ilọsiwaju ROI ipolongo rẹ. Idu ti o ga julọ yoo ja si ni awọn jinna diẹ sii, ṣugbọn o yoo jẹ owo diẹ sii ti o ba kuna lati wakọ iyipada kan. Nitorina, nigbati o ba yan ilana ase fun ipolongo Adwords rẹ, ranti pe ilana yii kii ṣe fun gbogbo olupolowo.

Ilana asewo yii jẹ apẹrẹ fun awọn olumulo pẹlu awọn ibi-afẹde kan pato. Ti o ba n gbiyanju lati mu titẹ rẹ pọ si nipasẹ oṣuwọn tabi oṣuwọn ifihan, CPM wiwo jẹ ọna nla lati ṣaṣeyọri ibi-afẹde rẹ. Awọn iyipada diẹ sii ti o gba fun idiyele kan pato, awọn diẹ owo ti o yoo ṣe. Ilana asewo yii yoo tun ṣe iranlọwọ fun ọ lati mu idanimọ ami iyasọtọ rẹ pọ si ati alekun imọ-ọja. Nitorina, lo ilana yii lati mu awọn ere rẹ pọ si. Sibẹsibẹ, o gbọdọ ranti wipe o wa ni ko si ọkan iwọn ipele ti gbogbo ojutu nigba ti o ba de si a yan a ase nwon.Mirza.

Tẹ-nipasẹ oṣuwọn

Gbigba oṣuwọn titẹ-giga ni awọn ipolongo Adwords jẹ ami rere kan, ṣugbọn ti ipolowo rẹ ba kuna lati yi awọn alejo pada si awọn alabara isanwo, awọn esi ni o wa kere ju itelorun. Ṣiṣẹda awọn ipolowo ti o yẹ ti o fojusi awọn koko-ọrọ to tọ jẹ bọtini si jijẹ awọn oṣuwọn titẹ-nipasẹ, nitorina o jẹ pataki lati se idanwo kọọkan ano. Iwadi ọrọ-ọrọ jẹ paati bọtini miiran, nitorina rii daju pe awọn ipolowo isanwo rẹ ṣe pataki si awọn eniyan ti n wa awọn ọja tabi awọn iṣẹ ti o nfunni.

Iwọn titẹ-nipasẹ apapọ fun awọn ipolongo AdWords wa ni ayika 5% fun àwárí ati 0.5-1% fun àpapọ nẹtiwọki. Awọn oṣuwọn titẹ-nipasẹ ṣe iranlọwọ nigbati o tun ṣe awọn ipolongo, bi nwọn tọkasi awọn anfani ti o pọju onibara. Awọn oṣuwọn titẹ-nipasẹ le tun jẹ iwọn nipasẹ iye awọn igbasilẹ akoonu ti olumulo n gba. Jẹ ki o rọrun fun awọn alabara lati ṣe igbasilẹ akoonu rẹ, bi eyi yoo ṣe alekun itẹlọrun alabara, ati nikẹhin, o ṣeeṣe wọn lati ra awọn ọja rẹ.

Lati ni oye bi o ṣe le mu CTR rẹ pọ si, wo data lati oriṣi awọn iroyin AdWords. Fun apere, Awọn akọọlẹ B2B ni igbagbogbo ni awọn CTR ti o ga ju awọn akọọlẹ B2C lọ. Awọn akọọlẹ wọnyi ṣee ṣe diẹ sii lati gbe awọn itọsọna ti o peye ati ta awọn nkan ti o ni idiyele giga. Awọn akọọlẹ yẹn pẹlu awọn CTR kekere ni a le ṣe itupalẹ nipa lilo apẹẹrẹ ti awọn akọọlẹ tiwọn, eyi ti o tumọ si pe awọn abajade ko le jẹ dandan jẹ aṣoju ti ọpọlọpọ awọn akọọlẹ.

Ti o ba nṣiṣẹ ipolongo-iwadi, o le nireti lati gba CTR ti o ga julọ ni ibaṣepọ tabi ile-iṣẹ irin-ajo. Awọn ipolongo agbegbe tun le ṣe alekun CTR rẹ, bi awọn onibara agbegbe ṣe gbẹkẹle awọn ile itaja agbegbe. Lakoko ti ọrọ ati awọn ipolowo aworan le ma ṣe idaniloju bi awọn ti a lo fun iran asiwaju, awọn ipolowo alaye le fun iyanilẹnu ati parowa fun awọn oluwo lati tẹ lori wọn. O ṣe pataki lati mọ pe kọọkan Koko, ipolowo, ati kikojọ ni CTR tirẹ.

Koko odi

Awọn idi pupọ lo wa lati lo awọn koko-ọrọ odi ni Adwords. Lilo wọn yoo ṣe iranlọwọ fun ọ lati fojusi awọn olugbo ti o ni ibatan diẹ sii ati dinku awọn jinna asonu. Ni afikun, awọn irinṣẹ wọnyi yoo ṣe iranlọwọ fun ọ lati yago fun asewo si ararẹ tabi jijẹ awọn iwunilori rẹ. Nitorina, bawo ni o ṣe le lo awọn koko-ọrọ odi? O le ka siwaju lati wa idi ti awọn koko-ọrọ odi ṣe pataki. Eyi ni diẹ ninu wọn:

Awọn koko-ọrọ odi pataki tọka si aarin tabi ọrọ pataki julọ ti gbolohun ọrọ Koko. Fun apere, ti o ba wa a plumber, o fẹ lati polowo si awọn ti n wa awọn iṣẹ rẹ, kii ṣe fun awọn ti n wa iṣẹ kan. Nitorina, Koko odi mojuto rẹ jẹ “plumber” ati “plumber.” Ti o ba n ṣe ipolowo igbimọ iṣẹ kan, iwọ yoo lo ọrọ naa “ise” bi Koko odi.

Ọnà miiran lati ṣe idanimọ awọn koko-ọrọ odi ni lati wo ijabọ Ibeere Iwadi rẹ. Lilo ijabọ yii, o le ṣe idanimọ awọn ibeere wiwa ti ko ṣe pataki si onakan rẹ. Nipa lilo awọn koko odi, iwọ yoo ni anfani lati mu awọn ipolongo ipolowo rẹ dara si. Fun apere, ti o ba n ta matiresi, o le yan lati polowo matiresi fun awọn ọkunrin, ṣugbọn iwọ yoo kuku fojusi awọn obinrin. Fun awọn ọkunrin, sibẹsibẹ, awọn koko-ọrọ odi le ma ṣe pataki.

Lakoko ti ibaamu gbooro odi ko kan ibaramu gbolohun ọrọ, yoo ṣe idiwọ awọn ipolowo lati han nigbati ibeere kan ni gbogbo awọn ọrọ odi ati awọn gbolohun ọrọ. Ibamu deede ti ko dara yoo tun ṣe idiwọ ipolowo lati ṣe afihan ni awọn ibeere wiwa ti o ni awọn ofin wọnyẹn ninu. Awọn koko-ọrọ odi wọnyi jẹ nla fun awọn orukọ iyasọtọ ti o ni awọn ibatan sunmọ ara wọn ati fun awọn ipese ti o jọra. O ṣe pataki lati mọ kini awọn koko-ọrọ odi tumọ si ọ. Ti o ko ba fẹ lati na owo pupọ lori awọn ipolowo, Awọn koko-ọrọ odi jẹ ọna ti o dara julọ lati jẹ ki awọn ipolowo rẹ ni ibamu.

Ṣiṣẹda awọn ipolowo pẹlu titẹ-nipasẹ oṣuwọn ti o kere ju 8%

CTR giga kii ṣe metiriki nikan ti o ṣe pataki ni ipolowo. Awọn ipolongo ipolowo le kuna lati yipada nitori wọn ko fojusi awọn koko-ọrọ to tọ. Lati dena eyi, o ṣe pataki lati ṣe idanwo gbogbo nkan ti ipolowo rẹ. Iwadi ọrọ-ọrọ jẹ paati pataki miiran, ki awọn ipolowo isanwo rẹ jẹ pataki. Ti o ba kuna lati ṣe bẹ, iwọ yoo padanu owo.

O le mu iwọn titẹ-tẹ rẹ pọ si nipa ṣiṣe ipolowo rẹ bi o ti ṣee ṣe. Gbiyanju didaba ipese pataki kan. Rii daju lati dojukọ idalaba titaja alailẹgbẹ rẹ ati pese awọn anfani ojulowo fun awọn olumulo rẹ. Nipa ṣiṣe ki o rọrun lati ṣe, eniyan yoo ni anfani lati tẹ nipasẹ ipolowo rẹ. Yoo tun ṣe iranlọwọ lati kọ ẹda ipolowo ti o lagbara. Nipa titẹle awọn igbesẹ wọnyi, iwọ yoo dara ni ọna rẹ si ṣiṣẹda awọn ipolowo pẹlu iwọn titẹ-nipasẹ o kere ju 8%.