Ẹka: Bulọọgi

Ọpọlọpọ awọn ero pataki lo wa nigbati o nlo Adwords fun oju opo wẹẹbu rẹ. Mọ awọn iye owo, ase fun Koko, ati ipasẹ iyipada jẹ gbogbo pataki si ṣiṣe pupọ julọ ti eto titaja ori ayelujara yii. Alaye ti o wa ninu nkan yii yoo ran ọ lọwọ lati bẹrẹ ni akoko kankan. O tun le lo awọn imọran lati inu nkan naa lati ni imọ siwaju sii nipa awọn abala miiran ti Adwords. Nkan yii yoo fun ọ ni awotẹlẹ ipilẹ ti ilana naa, lati iwadi koko si ase si ipasẹ iyipada.

Iwadi koko

Ọkan ninu awọn igbesẹ akọkọ ni iwadii koko-ọrọ ni agbọye iṣowo rẹ. Nipa ṣiṣayẹwo awọn ibeere ti awọn olugbo ibi-afẹde rẹ beere, o le ṣẹda akoonu ti yoo wu wọn. Ọna ti o dara lati gba data fun iwadii koko-ọrọ ni lati fi ara rẹ bọmi ni agbegbe rẹ. Lo awọn olutọpa ọrọ lati ṣe idanimọ kini awọn eniyan ninu onakan rẹ n wa. Lo alaye naa lati ṣe agbekalẹ akoonu ti yoo ṣe ẹbẹ si awọn olugbo ibi-afẹde rẹ ati mu ijabọ aaye rẹ pọ si. Eyi ni diẹ ninu awọn ọna lati ṣajọ data iwadii koko fun iṣowo rẹ.

Lẹhin ti o ti yan awọn koko-ọrọ rẹ, ayo wọn nipa ibaramu. Rii daju pe wọn jẹ pato si akoonu ti aaye rẹ. Lo awọn koko-ọrọ mẹta tabi marun fun koko-ọrọ. Fojusi lori awọn aaye kan pato lati jẹ ki ipolongo rẹ munadoko diẹ sii. Bakannaa, yago fun lilo awọn koko ti o ti wa ni po lopolopo pẹlu idije. Iwadi ọrọ-ọrọ tun le ṣe iranlọwọ fun ọ lati wa awọn akori loorekoore laarin onakan rẹ. Nigba kikọ fun ohun online atejade, lo iwadi koko lati ṣe idanimọ awọn akori loorekoore laarin ile-iṣẹ rẹ.

Ti o ba nlo ipolowo isanwo lati ṣe igbega oju opo wẹẹbu rẹ, Koko iwadi jẹ pataki. Mọ ihuwasi wiwa awọn olugbo rẹ jẹ pataki fun iṣowo rẹ. Lo imọ yii lati kọ akoonu ti o yẹ fun awọn olugbo rẹ. Pa ni lokan pe nibẹ ni o wa yatọ si orisi ti eniyan ti o nwa fun kanna alaye bi o ṣe. Ti awọn olugbo rẹ ba lo awọn ofin kanna, iwọ yoo ni aye to dara julọ lati rii lori awọn SERPs. Anfani pataki kan si iwadii koko-ọrọ ni pe o le ṣe iranlọwọ fun ọ lati pinnu iru awọn koko-ọrọ ti o munadoko julọ fun ipolongo ipolowo rẹ.

Loye awọn olugbo ibi-afẹde rẹ jẹ pataki fun mimu iwọn wiwa lori ayelujara rẹ pọ si. Ti o ba lo awọn koko-ọrọ gbogbogbo, o ṣee ṣe ki o fojusi awọn olugbo ti o tobi ju ti o ti pinnu lọ. Nipa mimọ awọn iwulo awọn olugbo ibi-afẹde rẹ, o le ṣẹda awọn akojọ Koko ati ogbon lati pade wọn aini. Pẹlu iranlọwọ diẹ lati iwadi koko, o le ṣẹda awọn ọgbọn lati baamu awọn ọja ati iṣẹ rẹ pẹlu awọn iwulo wọn. Iwọ yoo jẹ ohun iyanu ni iye ti o le mu ilọsiwaju ẹrọ wiwa wẹẹbu rẹ dara si ati mu awọn tita rẹ pọ si.

Kalokalo fun koko

Idiyele fun awọn koko-ọrọ ni Adwords le ṣee ṣe ni ipele koko tabi ni ipele ẹgbẹ ipolowo. Idiyele ipele koko-ọrọ jẹ irọrun diẹ sii ati pe o jẹ apẹrẹ fun mimu iwọn idu fun abajade ti o fẹ ti ipolongo naa. Imugboroosi Koko tun ṣee ṣe ati pe o le ṣe alekun idu fun gbogbo ẹgbẹ ipolowo. Lilo awọn ẹgbẹ ipolowo ati ipolowo koko jẹ rọrun lati ṣakoso. O tun le lo ipolowo ẹgbẹ ipolowo fun awọn ọjọ diẹ akọkọ ti ipolongo rẹ lati ṣe idanwo awọn ọgbọn oriṣiriṣi.

Fun kọọkan Koko, o le ṣatunṣe iye owo nipa yiyipada nọmba awọn ipolowo ti o han fun koko-ọrọ naa. Alekun idu lori koko akọkọ le mu ipo rẹ dara si ni ẹgbẹ ipolowo. Bakanna, sokale idu fun ẹgbẹ ipolowo le dinku iye owo-fun-iyipada. O tun gbọdọ ṣe atẹle akoko lati sunmọ lati ṣe idu ti o dara julọ fun Koko. Ibi-afẹde ni lati ṣafipamọ owo laisi rubọ awọn iyipada.

Nigbati o ba nbere fun Koko ni Adwords, iye ti o san da lori gbaye-gbale ti Koko. Koko-ọrọ kan ni agbara lati wakọ ọpọlọpọ awọn ijabọ ti o ba jẹ pe oluṣawari wa ninu koko-ọrọ ni ibeere. Aṣayan Koko to dara yẹ ki o jẹ ti o yẹ si awọn olugbo. Nipa ìfọkànsí awọn ọtun jepe, o le de ọdọ olugbo ti o tobi julọ ki o kọ ipolongo PPC ti o lagbara. Yato si, ipolongo ipolowo koko-ọrọ le jẹ iṣakoso nipasẹ ile-iṣẹ iwé kan, gẹgẹ bi awọn Deksia.

Ni kete ti o ti mu ipolowo rẹ dara si, Ṣe atẹle awọn abajade ati ṣe awọn atunṣe bi o ṣe pataki. Nigbati o ba ṣiṣe awọn ipolowo sisanwo, rii daju lati fojusi awọn koko-ọrọ ti o yẹ ati ṣe iṣiro iṣẹ wọn lorekore lati rii daju pe awọn abajade jẹ aipe. Nipa titẹle awọn imọran loke, iwọ yoo wa ni ọna ti o tọ lati de ibi-afẹde rẹ. O kan pa ni lokan pe ibi-afẹde rẹ yẹ ki o jẹ ibaramu ati ṣiṣe. O kan ranti lati ṣatunṣe awọn idu rẹ ti o ba jẹ dandan.

Awọn idiyele

Awọn koko-ọrọ AdWords ti o gbowolori julọ ni awọn ti o kan inawo ati awọn ile-iṣẹ ti o ṣakoso iye owo pupọ. Diẹ ninu awọn koko-ọrọ ti o gbowolori julọ lori Google pẹlu eto-ẹkọ ati “ìyí,” meji isori ti o le wa ni kà gíga ifigagbaga. Awọn eniyan ti o n wa lati fọ sinu eto-ẹkọ ati ile-iṣẹ itọju yẹ ki o nireti awọn CPC giga. Awọn ile-iṣẹ ti o ṣe itọju ilera ati oogun yẹ ki o mọ eyi daradara. Yato si ilera, awọn ile-iṣẹ iṣeduro ati awọn ile-iṣẹ inawo n lo pupọ julọ lori AdWords.

Omiiran ifosiwewe lati ronu nigbati o ṣe iṣiro iye owo Adwords jẹ oṣuwọn iyipada. Oṣuwọn iyipada jẹ ipin kan ti iye owo tẹ ti o mu abajade iṣe kan. Fun apere, ti ẹnikan ba tẹ ọna asopọ kan lati forukọsilẹ fun ṣiṣe alabapin imeeli, Olumulo AdWords le ṣẹda koodu alailẹgbẹ lati tọpa awọn ṣiṣe alabapin imeeli fun alejo yẹn pato. Koodu yii yoo firanṣẹ awọn pings igbakọọkan si awọn olupin AdWords lati ṣe atunṣe data. Ni kete ti a ti ṣajọ data naa, iye owo iyipada kọọkan ti pin nipasẹ nọmba lapapọ ti awọn jinna.

Awọn idiyele apapọ ti tẹ yatọ lọpọlọpọ ati dale lori koko ati ile-iṣẹ. Lori nẹtiwọki wiwa, apapọ CPCs wa ni ayika $2.32. Lori nẹtiwọki ifihan, wọn jẹ $0.58. Fun alaye diẹ sii lori awọn metiriki wọnyi, ṣabẹwo si nkan awọn metiriki AdWords wa. Ọna kan lati fi owo pamọ sori AdWords ni lati lo awọn koko-ọrọ ti o ni Iwọn Didara giga. Awọn koko-ọrọ Dimegilio Didara to gaju jo'gun awọn ipo ipolowo to dara julọ ati fi owo pamọ.

Ti o ba nṣiṣẹ ipolongo PPC pẹlu Google, o ṣe pataki lati ni oye idiyele fun titẹ. Google ni akojọpọ awọn irinṣẹ ti o ṣe iranlọwọ fun awọn iṣowo ṣe atẹle ati wiwọn imunadoko ti ipolowo wọn. Eyi pẹlu sọfitiwia atupale Google tirẹ, eyiti o ṣe iwọn idiyele fun titẹ. Ṣugbọn ṣaaju ki o to pinnu lati lo ọpa yii, rii daju pe o mọ ni kikun ti idiyele ati iye akoko ipolongo kọọkan. Ni afikun, isuna tita ile-iṣẹ kan yoo ṣe ipinnu iye owo ti o jẹ lati lo ipolowo PPC.

Titele iyipada

Titọpa iyipada ni AdWords ni ọpọlọpọ awọn anfani. Akoko, o le mu awọn nọmba iyipada rẹ pọ si padasehin, nipa gbese awọn ti o kẹhin tẹ ati awọn idunadura ọjọ. Keji, o faye gba o lati orin ranse si-iyipada, tabi awọn iyipada ti ko waye ni ọsẹ akọkọ ti ṣayẹwo awọn iṣiro. Fun eyi, iwọ yoo fẹ lati ṣẹda kuki ipasẹ ti yoo ṣiṣe ni o kere ju ọgbọn ọjọ. Awọn gun kukisi, ti o dara ju, bi o ti yoo ran o orin gbogbo awọn ti awọn iyipada ṣe.

Nigbati o ba ṣeto Oju opo wẹẹbu tabi Awọn iyipada Oju-iwe Ipe, o yoo fẹ lati jeki awọn Wo-nipasẹ iyipada window. Eto yii tọpa awọn alejo ti o wo ipolowo rẹ ṣugbọn ko tẹ. Awọn eniyan wọnyi le pada wa nigbamii ki wọn yipada. O le ṣeto akoko laarin wiwo ati iyipada lati wa nibikibi lati ọjọ kan si 30 awọn ọjọ. O tun le yan iye Aṣa, eyi ti yoo tọpa awọn alejo fun eyikeyi ipari ti akoko. Lati tọpa awọn iyipada, iwọ yoo nilo lati mọ iru ipolowo ti n gba ijabọ pupọ julọ.

Ipasẹ iyipada ni Adwords le ṣeto lati wiwọn nọmba awọn ipe foonu ti o waye lẹhin titẹ ipolowo rẹ. O le yan lati ọpọlọpọ awọn aṣayan ti o da lori kini awọn iyipada rẹ dabi. Awọn iyipada oju opo wẹẹbu, fun apere, pẹlu awọn rira ati awọn iforukọsilẹ. Awọn ipe foonu, ti a ba tun wo lo, le pẹlu awọn ipe foonu ti o wa lati ipolowo rẹ lẹhinna pari lori foonu alabara. Fun iru awọn iyipada, iwọ yoo nilo nọmba foonu kan fun iyipada lati tọpinpin.

Titọpa iyipada ni AdWords ko ṣiṣẹ pẹlu awọn alabara ti ko ni awọn kuki ṣiṣẹ. Paapaa botilẹjẹpe ọpọlọpọ awọn olumulo intanẹẹti ṣe lilọ kiri pẹlu awọn kuki ṣiṣẹ, wọn tun le mu kuki olutọpa iyipada kuro. O tun le lo ohun itanna ipasẹ iyipada ni AdWords lati yi koodu iyipada pada. Ti o ba tun ni awọn iṣoro, ro pe ki o kan si ile-iṣẹ ipolowo tabi olupilẹṣẹ oju opo wẹẹbu kan. Inu wọn yoo dun lati ṣe iranlọwọ.

Koko odi

O ṣee ṣe pe o ti gbọ ti awọn koko-ọrọ odi ni Adwords, ṣugbọn bawo ni o ṣe lo wọn gangan? Kini ọna ti o dara julọ lati lo wọn? O dara, o ni kosi oyimbo o rọrun. Akoko, o nilo lati ṣẹda akojọpọ awọn koko-ọrọ odi. Lẹhinna, o le bẹrẹ fifi awọn koko-ọrọ odi si ipolongo rẹ. Ni ọna yi, iwọ yoo ni anfani lati yago fun jafara owo lori awọn ipolongo ipolowo ti ko yipada.

Nigbati o ba n kọ atokọ rẹ, rii daju lati yan awọn iru ọtun ti awọn koko-ọrọ odi. Iwọnyi jẹ awọn ofin ti o ni asopọ ni itumọ-ọrọ, ṣugbọn ko ni ibatan si awọn ọja tabi iṣẹ rẹ. Awọn ipolowo ti o ṣafihan fun awọn ofin ti ko ṣe pataki si awọn ọja tabi awọn iṣẹ rẹ ko ṣeeṣe lati ṣe ipilẹṣẹ eyikeyi tita, nitorina o yẹ ki o yago fun lilo awọn koko-ọrọ naa. O tun le lo awọn koko-ọrọ odi fun awọn ibeere wiwa ti kii ṣe rira. Eyi le ṣe iranlọwọ fun awọn ipolongo rẹ lati ṣaṣeyọri awọn oṣuwọn iyipada ti o ga julọ.

Nigbati ṣiṣẹda kan odi Koko akojọ, o yẹ ki o yan awọn ọrọ ti yoo nira julọ fun ọ lati ṣe ipo fun. O le lo awọn koko-ọrọ ti o ni awọn fọọmu pupọ ti awọn ọrọ tabi awọn gbolohun ọrọ ti o ko fẹ lati fojusi. Ti o da lori ibi-afẹde rẹ, o le ṣafikun awọn koko-ọrọ odi si awọn ẹgbẹ ipolowo tabi awọn ipolongo ati tun lo ọrọ ibaamu odi lati yọkuro eyikeyi awọn ofin ti ko ṣe pataki. Eyi le ṣe iranlọwọ fun ọ lati dinku CPC rẹ, ati mu ipolowo ipolowo rẹ pọ si.

Lati ṣẹda atokọ ti awọn koko-ọrọ odi, o yẹ ki o ṣẹda ẹgbẹ ipolowo lọtọ fun iru Koko kọọkan. Awọn koko-ọrọ wọnyi yẹ ki o bo awọn imọran oriṣiriṣi ti o ni ibatan si awọn ile-iṣẹ ile-iṣẹ ati iṣelọpọ. Ni ọna yi, o le ṣe deede awọn koko-ọrọ rẹ ki o ṣe ibasọrọ pẹlu awọn eniyan ti o yẹ. Sibẹsibẹ, o gbọdọ ṣọra ki o maṣe ṣafikun awọn koko-ọrọ odi si ipele ti ko tọ. Wọn yoo ṣe afikun bi awọn ere-kere. Ti o ba yan ipele ti ko tọ, iwọ yoo pari pẹlu idotin ti ipolongo kan.

Ti o ba jẹ tuntun si Adwords, o dara julọ lati jẹ ki awọn nkan rọrun. Maṣe gbiyanju lati ṣe diẹ sii ju pẹpẹ ti o gba laaye. Ati ki o ṣe sũru – yoo gba akoko lati jẹ ki ẹsẹ rẹ tutu. Nkan yii yoo rin ọ nipasẹ awọn igbesẹ akọkọ lati bẹrẹ ipolongo rẹ. Nibẹ ni diẹ sii si Adwords ju o kan ṣeto ipolongo kan, sibẹsibẹ. Jeki kika lati ni imọ siwaju sii nipa awọn ipolowo idanwo Pipin ati mimuju awọn oju-iwe ibalẹ silẹ.

Iwadi koko

Nigba lilo owo sisan-fun-tẹ ipolongo lati se igbelaruge aaye ayelujara rẹ, Iwadi koko jẹ pataki. Nipa agbọye ohun ti awọn onibara n wa lori ayelujara, o le ṣẹda akoonu ti o yẹ. O tun ṣe iranlọwọ fun ọ lati fojusi awọn olugbo kan pato, gẹgẹbi awọn ti n ṣiṣẹ ni ile-iṣẹ iṣoogun tabi awọn ti o nifẹ si iṣẹ abẹ ọpa ẹhin. Fun apere, ti ọja ibi-afẹde rẹ ba jẹ awọn oniṣẹ abẹ ọpa ẹhin, o le dojukọ wọn pẹlu ipolowo ìfọkànsí. Lilo Google Keyword Planner le ṣe iranlọwọ fun ọ lati wa awọn koko-ọrọ to tọ.

Akoko, lo ohun elo koko ti o jẹ ki o ṣawari awọn koko-ọrọ, ibeere, ati awọn agbegbe ti o ṣe pataki si oju opo wẹẹbu rẹ. Bing jẹ ẹrọ wiwa ẹlẹẹkeji ti o tobi julọ ni agbaye, processing 12,000 miliọnu wiwa ni gbogbo oṣu. Ni kete ti o ti yan awọn koko-ọrọ rẹ, o le kọ akoonu ti o nlo awọn ofin wọnyi. Eyi yoo ṣe alekun awọn aye ti fifamọra awọn alejo tuntun, igbelaruge ijabọ aaye rẹ. Lẹhin iwadi awọn koko-ọrọ, yan awọn ti o dara julọ fun akoonu rẹ.

Ọpa miiran fun iwadi koko jẹ Ahrefs. Ọpa ọfẹ yii fun ọ ni alaye alaye nipa awọn koko-ọrọ, pẹlu iwọn didun wiwa wọn, idije, ati ijabọ oju opo wẹẹbu. O tun le sọ fun ọ iru awọn oludije ni iwọn wiwa ti o ga julọ ati pe wọn nlo awọn ọgbọn miiran lati ṣe ipo giga ni awọn ẹrọ wiwa. Rii daju lati ṣayẹwo awọn oju opo wẹẹbu oludije ṣaaju yiyan ọrọ-ọrọ kan lati fojusi. Laibikita awọn ibi-afẹde rẹ, o ṣe pataki lati loye idije naa ati bii wọn ṣe ṣe ipo fun awọn koko ti o yan.

Igbesẹ pataki julọ ninu iwadi koko ni lati mọ awọn olugbo rẹ. O fẹ lati gba akiyesi awọn olugbo ibi-afẹde rẹ, ati mímọ ohun ti wọn n wa yoo ran ọ lọwọ lati ṣe iyẹn. Eyi le ṣee ṣe nipa lilo ohun elo Koko ọfẹ bi Ọpa Koko Google, tabi irinṣẹ iwadi koko ti o sanwo gẹgẹbi Ahrefs. O le lo alaye yii lati kọ awọn ifiweranṣẹ tuntun ti o ṣe pataki si awọn olugbo rẹ. Eyi jẹ ohun elo ti ko niyelori lati lo fun ṣiṣẹda akoonu tuntun.

Adwords ipolongo ibi-afẹde

Google n pese awọn itọnisọna oriṣiriṣi lati ṣe iranlọwọ fun ọ lati yan awọn ipolowo ti o munadoko julọ fun oju opo wẹẹbu rẹ. O le yan laarin boṣewa ati awọn ibi-afẹde iyipada aṣa, ati pe wọn ṣe iranlọwọ fun awọn ilana ase. Ti o ba ni ile itaja aṣọ ori ayelujara, fun apẹẹrẹ, o le fẹ lati lo awọn ibi-afẹde iyipada aṣa lati mu iye owo ti n wọle ti o ṣe. Lẹhinna, o le ṣafikun awọn iṣe iyipada gẹgẹbi kikun fọọmu asiwaju tabi rira ọja kan. Lati ṣẹda ipolongo Adwords fun ile itaja aṣọ, tẹle awọn imọran wọnyi.

Ṣaaju ṣiṣe ifilọlẹ ipolongo Google Adwords kan, pinnu isuna ti o fẹ lati lo. A ti o dara Ofin ti atanpako ni lati na ni o kere $20-$50 ojo kan. O le nilo lati na diẹ sii tabi kere si da lori idije ti awọn koko-ọrọ ati CPC ti a pinnu. O yẹ ki o tun mọ idiyele ti rira alabara tabi asiwaju ṣaaju ṣeto eto isuna. Sibẹsibẹ, o tun jẹ pataki lati ṣeto awọn ibi-afẹde ojulowo ati ṣe awọn atunṣe lati mu awọn abajade pọ si.

Pipin igbeyewo ipolowo

Nigbati o ba pin awọn ipolowo idanwo ni Adwords, o le yan awọn ẹya ipolowo meji pẹlu awọn abuda oriṣiriṣi. Fun apẹẹrẹ, ni akọkọ ad, o le ṣe iwọn ohun kikọ akọkọ lakoko ti o wa ni keji, ati idakeji. Ni afikun, o le yi URL ifihan pada fun awọn ẹya ipolowo mejeeji. Ni ọna yi, iwọ yoo ni anfani lati wo ipolowo wo ni o munadoko diẹ sii. Lẹhinna, o le yan ipolongo wo lati lo.

Lati pinnu iru ipolowo wo ni o ṣe dara julọ ju ekeji lọ, o le lo sọfitiwia idanwo pipin. Awọn eto sọfitiwia yii jẹ ki o rii ọpọlọpọ awọn metiriki, gẹgẹ bi awọn wiwọle ati awọn iyipada. Awọn metiriki wọnyẹn ṣe pataki si aṣeyọri iṣowo rẹ, nitorinaa yan awọn ti o ni ipa taara awọn abajade rẹ. Fun apere, o le ṣe itupalẹ awọn oriṣiriṣi awọn orisun ti ijabọ oju opo wẹẹbu ati pinnu iru eyi ti o yorisi owo-wiwọle julọ. Sọfitiwia idanwo pipin yoo fihan ọ iru awọn orisun ijabọ ni anfani julọ si iṣowo rẹ.

Lẹhin yiyan awọn iyatọ ipolowo, o to akoko lati ṣe itupalẹ awọn abajade. Lati ṣe bẹ, lọ si “Wo Itan Yipada” ati ki o wa fun awọn ọjọ ati akoko ti kọọkan ipolongo ṣeto ti a títúnṣe. Fun apere, ti o ba ṣe iyipada si ipolowo ọrọ rẹ ni Oṣu Kẹsan 23 ni 7:34 pm, tẹ lori awọn “Ṣe afihan Awọn alaye” ọna asopọ lati wo akoko ati ọjọ gangan ti o ṣe iyipada.

Lati pin awọn ipolowo idanwo ni Facebook, rii daju lati yan isuna ti o mu awọn abajade jade. Facebook ni isuna ti o kere ju ati iṣeduro ti o gbọdọ tẹle. Lẹhinna, pin isuna dogba laarin awọn eto ipolowo meji. Lati gba abajade deede diẹ sii, rii daju lati ṣayẹwo iṣiro iṣiro ti awọn iyatọ. Ti o ko ba ni idaniloju, lo iye owo fun metiriki iyipada. Iye owo apapọ fun titẹ fun awọn eto ipolowo mejeeji le jẹ giga ati ni idakeji.

Ti o dara ju awọn oju-iwe ibalẹ

Idanwo imunadoko ti awọn eroja oriṣiriṣi ti awọn oju-iwe ibalẹ rẹ jẹ bọtini si iṣapeye to munadoko. Ọna kan lati wiwọn imunadoko ti awọn eroja oriṣiriṣi jẹ nipa lilo awọn maapu ooru. Iwọnyi le fihan ọ nibiti awọn eniyan n tẹ lori oju-iwe rẹ, boya wọn n kọju si ipe si iṣe tabi idojukọ lori awọn eroja miiran ti ko ṣe pataki. Nipa titele awọn ihuwasi alejo, iwọ yoo ni anfani lati ṣe awọn atunṣe lati mu aaye rẹ dara sii. Lakoko ti awọn maapu ooru jẹ ọkan ninu awọn ọna ti o wọpọ julọ fun idanwo awọn oju-iwe ibalẹ rẹ, wọn kii ṣe ọna kan ṣoṣo lati mu wọn dara si. Awọn ijabọ data wiwo miiran pẹlu awọn maapu yi lọ, overlays, ati akojọ awọn iroyin.

Iyara oju-iwe jẹ ifosiwewe pataki miiran lati ronu. Ti oju-iwe ibalẹ rẹ ba gun ju lati fifuye, alejo yoo padanu anfani ni kiakia. Eyi le ja si ni oṣuwọn agbesoke giga, eyiti o ṣe itaniji Google ti iriri olumulo ti ko dara ati pe o le ni ipa Ipo Ipolowo rẹ. Nipa lilo caching ẹrọ aṣawakiri ati idinku ọrọ ti ko wulo, o le mu iyara oju-iwe pọ si lakoko kanna ni sisọ CPC silẹ. Nipa sisọ awọn ọran wọnyi, o le mu iriri olumulo ti oju-iwe ibalẹ rẹ dara si ati ilọsiwaju awọn oṣuwọn iyipada rẹ.

Oju-iwe ibalẹ ti a ṣe apẹrẹ daradara jẹ pataki lati mu awọn iyipada pọ si. O yẹ ki o jẹ laisi idimu ati rọrun lati lilö kiri. O tun yẹ ki o rọrun lati lilö kiri, ki awọn alejo yoo jẹ ki wọn ṣe igbese diẹ sii ni yarayara. O yẹ ki o rọrun lati lilö kiri, ati pe o yẹ ki o ni alaye ti o nii ṣe pẹlu awọn ọja tabi awọn iṣẹ ti a nṣe. Oju-iwe ibalẹ kan nilo lati munadoko ni gbogbo awọn ọna wọnyi lati ṣe alekun owo-wiwọle. Igbesẹ akọkọ ni jijẹ oju-iwe ibalẹ rẹ jẹ idanwo ati iṣiro awọn igbero iye oriṣiriṣi. Itele, ṣe idanwo ati tweak awọn aaye fọọmu lati jẹ ki wọn jẹ ọranyan diẹ sii. Níkẹyìn, ṣafikun ẹri awujọ si oju-iwe ibalẹ rẹ lati mu igbẹkẹle pọ si.

Awọn iyipada ipasẹ

Ọkan ninu awọn igbesẹ pataki julọ ni ipasẹ awọn iyipada pẹlu Adwords jẹ idamo iru iyipada. Awọn iyipada yatọ ni iye da lori iru iṣe. Tẹ-nipasẹ ati tita, fun apere, jẹ mejeeji kan fọọmu ti iyipada, ati nitorina iye ti kọọkan yatọ. O tun le lo awoṣe iyasọtọ lati pinnu iye kirẹditi lati fun iru iyipada kọọkan. Ti o ko ba mọ bi o ṣe le ṣe ikalara awọn iyipada, eyi ni diẹ ninu awọn igbesẹ lati ṣe iranlọwọ fun ọ lati bẹrẹ:

Ni ibere, rii daju pe o ni aami aaye agbaye kan, tabi koodu ti o ṣe igbasilẹ iyipada kọọkan. Fun apere, ti o ba ni app tabi oju opo wẹẹbu ti o ṣe ẹya nọmba foonu kan, koodu iyipada rẹ le ṣe igbasilẹ ipe fun ọ. O tun le lo koodu iyipada aṣa lati tọpa awọn ipe foonu. Ni ọna yi, Akọọlẹ AdWords rẹ yoo gba koodu ipasẹ alailẹgbẹ nigbati alejo ba tẹ ọna asopọ nọmba foonu kan pato.

Ọnà miiran lati tọpa awọn iyipada pẹlu Adwords ni lati ṣeto awọn koodu ipasẹ lori oju-iwe kọọkan ti oju opo wẹẹbu rẹ. O le fọwọsi fọọmu kan lori oju opo wẹẹbu AdWords lati ṣe bẹ tabi lẹẹmọ koodu kan si oju-iwe wẹẹbu rẹ. Ni kete ti eyi ba ti ṣe, o le lorukọ awọn iyipada ki o tọpa iṣẹ ṣiṣe ti ipolowo kọọkan. Ti o ba fẹ mọ ni pato iye eniyan ti n yipada nitootọ lati awọn ipolowo rẹ, eyi ni ọna ti o dara julọ lati wiwọn ipolongo rẹ.

Ni kete ti o ti ṣeto koodu iyipada fun aaye rẹ, o le fi Google Tag Manager sori ẹrọ lati tọpa aṣeyọri ti titẹ-ipolowo kọọkan. O yoo dari o nipasẹ awọn ilana igbese-nipasẹ-Igbese, pẹlu lilo ID iyipada, aami iyipada, ati ki o kan linker. Google Tag Manager yoo tun fun ọ ni okeere JSON ti o nilo. O le lẹhinna tunto awọn afi ki o tọpa awọn iyipada pẹlu Adwords.

Awọn nkan pupọ lo wa ti o yẹ ki o mọ ṣaaju ifilọlẹ ipolongo ipolowo ni Adwords. Ti o ko ba ni idaniloju ibiti o bẹrẹ, ka nkan yii lati kọ ẹkọ nipa awọn akori Koko, Awọn aṣayan ifọkansi, Kalokalo, ati Ipasẹ Iyipada. O le paapaa ṣayẹwo awọn apoti mejeeji ki o daakọ ati lẹẹmọ awọn ipolowo lati awọn orisun miiran. Ni kete ti o ti daakọ ipolowo rẹ, rii daju pe o yi akọle pada ki o daakọ ti o ba nilo. Ni ipari, awọn ipolowo rẹ yẹ ki o dabi awọn ti o rii nigbati o ṣe afiwe wọn.

Koko awọn akori

Google ṣẹṣẹ ti yi ẹya tuntun jade ti a pe ni 'Awọn akori Koko’ eyi ti yoo ṣe iranlọwọ fun awọn olupolowo fojusi awọn ipolowo wọn daradara siwaju sii. Awọn akori koko yoo wa ni ẹya Awọn ipolongo Smart ni awọn ọsẹ to nbo. Google ṣe ikede ogun ti awọn irinṣẹ tuntun ti a ṣe apẹrẹ lati dinku awọn ipa ti awọn titiipa COVID-19, pẹlu Smart Campaigns. Ka siwaju lati wa bi o ṣe le lo anfani awọn irinṣẹ tuntun wọnyi. Jẹ ki a lọ sinu diẹ ninu wọn.

Ọkan anfani ti awọn koko-ọrọ koko ni pe wọn ṣe awọn afiwera laarin awọn koko laarin ẹka kanna ni irọrun. Fun apere, o ṣoro lati ṣe afiwe iṣẹ ti awọn ọrọ-ọrọ oriṣiriṣi fun bata ati awọn ẹwu obirin nigbati wọn ba ṣe akojọpọ ni ẹgbẹ ipolowo kanna. Sibẹsibẹ, ti o ba tẹle a mogbonwa akori eni, iwọ yoo ni irọrun ṣe afiwe iṣẹ ṣiṣe koko kọja awọn ipolongo ati awọn ẹgbẹ ipolowo. Ni ọna yi, iwọ yoo ni aworan ti o han kedere eyiti awọn koko-ọrọ jẹ ere julọ fun ẹka ọja kọọkan.

Ibamu – Nigbati eniyan ba lo awọn ẹrọ wiwa Google lati wa awọn ọja, awọn ipolowo ti o ni awọn koko-ọrọ ti o yẹ ni o ṣee ṣe diẹ sii lati tẹ. Ibaraẹnisọrọ tun ṣe iranlọwọ ilọsiwaju Iwọn Didara ati oṣuwọn titẹ. Nipa lilo awọn koko-ọrọ ti o jọra ni awọn ẹgbẹ ipolowo oriṣiriṣi, o le fi owo ati akoko pamọ. Awọn ọgbọn bọtini diẹ lati mu ilọsiwaju ibaramu Koko pẹlu:

Awọn aṣayan ifọkansi

O le yan lati lo ipele ìfọkànsí ipolongo fun alagbeka ati awọn ipolowo ifihan. Ifojusi ipolongo jẹ lilo gbogbogbo fun gbogbo awọn ipolowo ninu ipolongo naa, ati awọn ẹgbẹ ipolowo le bori ifọkansi ipolongo. Lati yi ifọkansi ipolongo rẹ pada, o yẹ ki o lọ si awọn Eto taabu, lẹhinna tẹ lori Awọn ibi-afẹde Ibi. Tẹ Ṣatunkọ lati yipada awọn ibi-afẹde ipo ti o ti yan. O le yọkuro awọn ipo kan pato lati awọn olugbo ibi-afẹde rẹ. Ni omiiran, o le ṣatunṣe idu fun pato awọn ipo.

Apa pataki miiran ti ipolongo ipolongo awujọ awujọ jẹ ibi-afẹde to munadoko. YouTube, fun apere, faye gba o lati fojusi nipasẹ tabili, tabulẹti, tabi awọn ẹrọ alagbeka. O tun le yan boya tabi kii ṣe ipolowo yoo han ni agbegbe kan pato. Ọpọlọpọ awọn burandi n ta ọja mejeeji ni orilẹ-ede ati ni agbegbe, nitorina o ṣe pataki lati ro ibi ti awọn olugbo n gbe. Ti o ba n gbiyanju lati de ọdọ olugbo nla kan, o le fẹ lati lo ibi-afẹde metro. Ṣugbọn ṣe akiyesi pe ifọkansi metro le jẹ gbooro pupọ fun iṣowo agbegbe rẹ.

Lilo awọn olugbo ibaramu le ṣe iranlọwọ fun ọ lati fojusi awọn olugbo rẹ ti o da lori awọn iwulo, isesi, ati awọn alaye miiran. Ni ọna yi, iwọ yoo ni anfani lati de ọdọ awọn eniyan ti o ṣeese julọ lati nifẹ si awọn ọja tabi iṣẹ rẹ. Ni afikun, o le fojusi awọn eniyan wọnyi taara nipa kikojọ oju opo wẹẹbu rẹ tabi awọn koko-ọrọ. Google Adwords yoo lo data koko rẹ lati ṣẹda awọn olugbo ijomọ rẹ. Lẹhinna, Ipolowo rẹ yoo han ni iwaju awọn eniyan ti o tọ ti o da lori awọn ifẹ wọn, isesi, ati data ibi.

Awọn ipolowo atunbere jẹ aṣayan nla ti o ko ba mọ iru olugbo ti o n fojusi. Titun-tita gba ọ laaye lati de ọdọ awọn alejo ti o wa lakoko ti atunbere gba ọ laaye lati fojusi awọn tuntun. Kanna kan si awọn ipolowo ifihan lori awọn oju opo wẹẹbu miiran. O le paapaa ni anfani lati fojusi awọn oju-iwe pupọ fun ipolongo ipolowo rẹ. Pẹlu awọn ọna wọnyi, o le de ọdọ olugbo nla kan. Ti o ba fẹ de ọdọ olugbo ti o gbooro, o le fojusi awọn oju-iwe pupọ fun koko-ọrọ kan pato.

Lakoko ti ibi-afẹde koko ti jẹ ẹhin ti wiwa isanwo lati ibẹrẹ rẹ, Ifojusi awọn olugbo jẹ irinṣẹ pataki ni ipolowo ori ayelujara. O gba ọ laaye lati yan ẹniti o rii awọn ipolowo rẹ ati rii daju pe isuna ipolowo rẹ lọ si awọn eniyan ti o ṣeeṣe julọ lati ra. Ni ọna yi, iwọ yoo ni idaniloju lati gba ipadabọ lori isuna ipolowo rẹ. O ṣe pataki lati nigbagbogbo tọka pada si ilana rẹ nigbati o ba pinnu lori ibi-afẹde olugbo.

Kalokalo

O le yan laarin awọn ọna oriṣiriṣi meji ti ase lori Adwords. O wọpọ julọ ni Iye owo Fun Tẹ (CPC). Iru ipolowo yii nilo awọn olupolowo lati pinnu iye ti wọn fẹ lati sanwo fun titẹ kọọkan. Yi ọna ti wa ni kà awọn bošewa, ṣugbọn kii ṣe ọna kan nikan lati ṣaja. Ọpọlọpọ awọn ọna miiran wa, bakanna. Eyi ni diẹ ninu wọn:

Awọn koko ọja kii ṣe awọn koko-ọrọ gangan fun AdWords (PPC). Iwọnyi ni awọn orukọ ọja ati awọn apejuwe ti awọn eniyan tẹ gangan sinu ọpa wiwa. Iwọ yoo tun nilo lati mu awọn orukọ ọja dojuiwọn ti awọn ibeere ere ba bẹrẹ si han ninu ipolongo PPC rẹ. Eyi ni awọn imọran diẹ lati mu yiyan ọrọ-ọrọ rẹ pọ si. Ninu awọn ipolowo PPC, afihan eniti o-wonsi. Lati le mu awọn iyipada pọ si, iwọ yoo nilo lati ṣatunṣe awọn koko-ọrọ rẹ ati awọn idu.

Awọn ilana idu adaṣe le ṣe iranlọwọ fun ọ lati mu iṣẹ amoro kuro ninu awọn ipolowo isanwo, ṣugbọn pẹlu ọwọ ṣatunṣe awọn idu rẹ le fun ọ ni awọn abajade to dara julọ. Lakoko ti idu rẹ pinnu iye ti iwọ yoo san fun koko-ọrọ kan pato, ko ṣe dandan pinnu ibi ti o wa ni ipo ninu awọn abajade wiwa Google. Ni pato, Google kii yoo fẹ ki o gba aaye oke fun Koko rẹ ti o ba n na diẹ sii ju iwulo lọ. Ni ọna yi, iwọ yoo ni iwoye deede diẹ sii ti ROI rẹ.

O tun le lo awọn iyipada ase lati fojusi awọn agbegbe agbegbe kan pato, awọn ẹrọ itanna, ati awọn fireemu akoko. Nipa lilo idu modifiers, o le rii daju pe awọn ipolowo rẹ han nikan lori awọn oju opo wẹẹbu ti o yẹ. O tun ṣe pataki lati ṣe atẹle awọn ipolowo rẹ ati awọn idu lati rii daju pe o n gba ROI ti o dara julọ. Maṣe gbagbe lati ṣe atẹle iṣẹ ti awọn ipolowo ati awọn idu rẹ – wọn ṣe pataki si aṣeyọri ti ipolongo ipolowo sisanwo rẹ.

Awọn ipolongo Smart pin ipinfunni wọn si ọpọ “awọn ẹgbẹ ipolowo.” Wọn fi mẹwa si aadọta awọn gbolohun ọrọ ti o ni ibatan si ẹgbẹ kọọkan, ki o si se ayẹwo kọọkan kọọkan leyo. Google kan ipese ti o pọju fun ẹgbẹ kọọkan, nitorina ilana ti o wa lẹhin ipolongo jẹ awọn gbolohun ti a pin ni oye. Nitorina, ti o ba fẹ ki awọn ipolowo rẹ han ni iwaju awọn olugbo ibi-afẹde rẹ, o yẹ ki o ṣe awọn ipinnu ọlọgbọn nipa ase lori Adwords. Ni ọna yi, awọn ipolowo rẹ le de ọdọ awọn olugbo ibi-afẹde rẹ ati mu awọn tita pọ si.

Titele iyipada

Lati mu ipadabọ rẹ pọ si lori inawo ipolowo, o yẹ ki o ṣeto ipasẹ iyipada Adwords. O le ṣe eyi nipa titẹ awọn iye oriṣiriṣi fun awọn oriṣiriṣi awọn iyipada. O tun le yan lati tọpa ROI nipa titẹ awọn iye oriṣiriṣi fun awọn aaye idiyele oriṣiriṣi. O le yan lati ṣafikun awọn iyipada laarin iye akoko kan, fun apere, ni gbogbo igba ti ẹnikan tun ṣe ipolowo rẹ. Ni ọna yi, o le tọpinpin iye eniyan ti wo ipolowo rẹ, sugbon ko dandan ra nkankan.

Ni kete ti o ti ṣe imuse ipasẹ iyipada Adwords, o le gbejade awọn data wọnyi si Awọn atupale Google lati wo iru ipolowo ti o yori si awọn iyipada pupọ julọ. O le paapaa gbe awọn iyipada wọnyi wọle si Awọn atupale Google. Ṣugbọn rii daju pe ki o ma ṣe ilọpo-meji ati gbe data wọle lati orisun kan si omiran. Bibẹẹkọ, o le pari pẹlu awọn ẹda meji ti data kanna. Eyi le fa awọn iṣoro. Eyi jẹ iṣoro ti o wọpọ ati pe o le yago fun nipa lilo ohun elo ipasẹ iyipada AdWords kan.

Lakoko ti o tun le lo ipasẹ iyipada Adwords lati jẹ ki iṣowo rẹ ṣiṣẹ daradara siwaju sii, o le jẹ akoko-n gba ati idiwọ lati ro ero ohun ti o ṣiṣẹ ati ohun ti kii ṣe. Bọtini naa ni lati pinnu iru awọn iyipada ti o ṣe pataki julọ si iṣowo rẹ ki o tọpa wọn. Ni kete ti o ti pinnu iru awọn iyipada ti iwọ yoo tọpinpin, iwọ yoo ni anfani lati pinnu iye owo ti o n ṣe pẹlu titẹ kọọkan tabi iyipada.

Lati bẹrẹ pẹlu ipasẹ iyipada Adwords, iwọ yoo nilo lati sopọ awọn atupale Google si oju opo wẹẹbu rẹ. Iwọ yoo nilo lati yan ẹka ti o yẹ ati awọn iyipada orukọ ni Awọn atupale Google. Titọpa iyipada jẹ iwulo pupọ fun titọpa imunadoko ti awọn ipolowo ati awọn iṣe ti awọn alabara. Paapaa ilosoke kekere ni oṣuwọn iyipada le ṣe iranlọwọ fun ọ lati dagba iṣowo rẹ. Niwon gbogbo tẹ owo, iwọ yoo fẹ lati mọ ohun ti n ṣiṣẹ ati ohun ti kii ṣe.

Oluranlọwọ Tag Google le ṣe iranlọwọ fun ọ lati ṣeto ipasẹ iyipada fun oju opo wẹẹbu rẹ. O tun le lo Google Tag Manager lati ṣe imuse rẹ. Lilo Oluranlọwọ Tag Google, o le ṣayẹwo ipo ti awọn afi ipasẹ iyipada. Ni kete ti aami naa ti jẹri, o le lo ohun itanna Google Tag Assistant lati rii boya koodu ipasẹ iyipada rẹ n ṣiṣẹ. Ati ki o ranti lati lo ọna ipasẹ iyipada iyipada ti o ṣiṣẹ daradara fun oju opo wẹẹbu rẹ. Awọn imọran wọnyi le ṣe iranlọwọ fun ọ lati ni anfani pupọ julọ ninu awọn ipolongo Adwords rẹ.

Ti o ba jẹ tuntun si Adwords, maṣe gba pupọ ninu awọn alaye idiju. Jeki o rọrun nipa ṣiṣe o kere julọ ti pẹpẹ gba laaye. Jubẹlọ, ranti pe AdWords nilo akoko ati sũru. Ti o ko ba ni idaniloju ibiti o bẹrẹ, Eyi ni diẹ ninu awọn imọran lati jẹ ki o bẹrẹ:

Iwadi koko

Lakoko ti iwadii koko-ọrọ fun Adwords jẹ akoko-n gba, o jẹ igbesẹ akọkọ ti o nilo si ipolongo aṣeyọri. Iwadi koko ti ko dara le jẹ ọ ni ẹgbẹẹgbẹrun dọla ni awọn tita ti o padanu. O da, awọn ọna ti o rọrun pupọ lo wa lati ṣatunṣe iwadii koko-ọrọ rẹ. Eyi ni diẹ ninu awọn imọran lati jẹ ki o bẹrẹ:

Lo Alakoso Ọrọ Koko. Ọpa yii yoo sọ fun ọ iye ijabọ ti Koko kan pato n gba ni gbogbo oṣu. Ti ijabọ spikes nigba ti ooru, iwọ yoo fẹ lati fojusi awọn koko-ọrọ wọnyi. Bakannaa, lo Alakoso Koko lati wa awọn koko-ọrọ ti o ni ibatan ti o da lori awọn idiwọ rẹ. O le paapaa lọ kiri nipasẹ awọn ọgọọgọrun awọn ọrọ-ọrọ nipa lilo ọpa yii. Nigbati o ba ti sọ akojọ rẹ dín, yan awọn ti o yẹ julọ. Rii daju lati ṣayẹwo idije Koko rẹ, bi o ṣe le ni ipa lori aṣeyọri ti ipolongo rẹ.

Maṣe lo awọn koko-ọrọ kanna ni gbogbo oṣu. Iwọ yoo padanu owo ti o ba yan awọn koko-ọrọ ti o ni idije pupọ. Awọn koko-ọrọ iru gigun jẹ nla fun awọn ifiweranṣẹ bulọọgi, ṣugbọn wọn gbọdọ tẹsiwaju lati dagba ni olokiki ni oṣu lẹhin oṣu. A yoo bo awọn koko-ọrọ iru gigun ni ifiweranṣẹ iwaju. Ọna kan lati ṣayẹwo olokiki olokiki ti Koko ni lati lo Google Trends. Ti ko ba si data lori gbaye-gbale ti koko-ọrọ kan pato, o ko le lo ni Adwords.

Iwadi ọrọ-ọrọ jẹ apakan pataki ti titaja wiwa Organic. O jẹ igbesẹ pataki ninu ilana rẹ, bi o ṣe n pese oye sinu awọn ayanfẹ awọn olugbo ti ibi-afẹde rẹ. O le lẹhinna lo alaye ti o jere lati inu iwadii yii lati ṣatunṣe akoonu rẹ ati ilana SEO. Abajade yoo jẹ iye ti o ga julọ ti ijabọ Organic ati imọ iyasọtọ. Awọn ipolongo SEO ti aṣeyọri julọ bẹrẹ pẹlu iwadi koko ati ẹda akoonu. Ni kete ti akoonu rẹ ati oju opo wẹẹbu ti tẹjade, Awọn igbiyanju SEO rẹ yoo jẹ iṣapeye fun awọn koko-ọrọ ti o ti mọ.

Kalokalo awoṣe

Awọn oriṣi meji ti awọn ilana idu ni Adwords: Afowoyi ati imudara. CPC Afowoyi ni ifọkansi ni wiwakọ ijabọ didara ati idaniloju oṣuwọn titẹ-giga kan. Imudara CPC fojusi lori mimu iwọn tẹ-nipasẹ awọn oṣuwọn lakoko ti o daabobo lodi si inawo isonu. Mejeeji Afowoyi ati imudara awọn ilana CPC jẹ akoko-n gba. Lakoko ti CPC afọwọṣe n ṣe agbejade nọmba ti o ga julọ ti awọn jinna, CPC imudara dara julọ fun jijẹ akiyesi iyasọtọ ati gbigba data fun iyipada iwaju.

Iye-fun-tẹ (CPC) jẹ ọna idu ti o wọpọ julọ fun Adwords. O jẹ lilo ni gbogbogbo fun awọn ipolongo ti o fojusi olugbo ti o kere ju ati pe ko nilo iwọn nla ti ijabọ. Ọna idiwo iye owo-fun-mille wulo fun awọn iru ipolongo mejeeji nitori pe o pese awọn oye si nọmba awọn iwunilori.. Data yii ṣe pataki ni awọn ipolongo titaja igba pipẹ. Ti o ba ti rẹ isuna jẹ ju, ro a Afowoyi CPC ase nwon.Mirza.

Awoṣe asewo fun Adwords jẹ eto eka kan ti o lo nọmba awọn ilana lati mu awọn ipolowo ipolowo pọ si.. Da lori awọn ibi-afẹde ipolongo rẹ, o le ṣeto ipinnu ti o pọju fun Koko tabi pẹlu ọwọ ṣatunṣe idu ti o da lori nọmba awọn iyipada ati awọn tita. Fun awọn olumulo to ti ni ilọsiwaju, ase ìmúdàgba le ṣee lo lati orin awọn iyipada ki o si ṣatunṣe idu accordingly. Ipolongo aṣeyọri yoo ṣe alekun idu nigbati ibi-afẹde ipolongo naa ba pade.

Ifiweranṣẹ afọwọṣe le ṣee lo lati ṣe atunṣe ipolowo ipolowo. Ifiweranṣẹ afọwọṣe le ṣee lo fun awọn ẹgbẹ ipolowo ati awọn koko-ọrọ kọọkan. Ifowoleri CPC Afowoyi dara julọ fun awọn ipolongo akọkọ ati ikojọpọ data. Nipa lilo ilana yii, o sanwo nikan nigbati ipolowo ba tẹ. Ifowoleri CPC afọwọṣe gba ọ laaye lati tweak awọn idu rẹ lọkọọkan lati ṣaṣeyọri awọn abajade to dara julọ. O tun le yan lati ṣeto CPC ti o pọju lati mu iṣakoso pọ si lori ipolongo rẹ.

Tẹ-nipasẹ oṣuwọn

Iwadi kan ti a tu silẹ nipasẹ WordStream lori iwọn titẹ-nipasẹ apapọ (CTR) fun awọn ipolongo AdWords ri pe o wa lati 0.35% si 1.91%. Iwadi na tun ṣe idanimọ awọn okunfa ti o pọ si tabi dinku CTR, pẹlu nọmba awọn jinna fun ipolowo, iye owo fun tẹ (CPC), ati iye owo fun igbese (CPA).

Lakoko ti CTR giga tumọ si awọn iwunilori giga, eyi ko tumọ si ipolongo ipolowo n ṣiṣẹ daradara. Lilo awọn koko-ọrọ ti ko tọ le jẹ owo ati kii ṣe iyipada. Awọn ipolowo yẹ ki o ni idanwo ni gbogbo abala ti ẹda wọn lati rii daju pe wọn ṣe pataki si awọn olugbo ti a pinnu bi o ti ṣee. Yato si iwadi koko, akoonu ipolowo yẹ ki o tun jẹ iṣapeye lati ṣe alekun CTR. Eyi ni diẹ ninu awọn imọran fun ilọsiwaju CTR rẹ:

Akoko, pinnu iru oju opo wẹẹbu ti o nṣiṣẹ. Fun apere, Awọn oju opo wẹẹbu eCommerce yoo ni CTR kekere ju awọn aaye iran adari lọ. Fun awọn oju opo wẹẹbu eCommerce, agbegbe ipolongo le mu CTR, bi awọn onibara gbẹkẹle awọn iṣowo agbegbe. Lakoko ti ọrọ ati awọn ipolowo aworan kii ṣe idaniloju julọ fun awọn oju opo wẹẹbu iran asiwaju, alaye alaye ati awọn ipolowo ti o ni idaniloju le ṣe iranlọwọ lati wakọ iwariiri oluwo. Eyi yoo ja si nikẹhin si tẹ-nipasẹ. Sibẹsibẹ, CTR da lori ọpọlọpọ awọn ifosiwewe, pẹlu iru ipese ati nẹtiwọki.

Alekun CTR jẹ ẹya pataki ti ipolowo isanwo-fun-tẹ ti o munadoko. CTR giga kan taara ni ipa lori idiyele fun titẹ, eyi ti ipinnu didara Dimegilio. Oṣuwọn titẹ-nipasẹ jẹ iṣiro nipasẹ pinpin nọmba awọn iwunilori nipasẹ nọmba awọn jinna. Ti CTR rẹ ba ga ju ida marun lọ, o tumọ si pe apakan nla ti awọn eniyan ti o rii awọn ipolowo rẹ yoo tẹ wọn. Niwọn igba ti eyi jẹ ọran naa, o tọ lati ṣatunṣe awọn ipolowo isanwo-fun-tẹ fun CTR giga kan.

Koko odi

Ninu Adwords, Awọn koko-ọrọ odi jẹ awọn ọrọ tabi awọn gbolohun ọrọ ti o ṣe idiwọ ipolowo rẹ lati han nigbati olumulo kan ba wa wọn. O ṣẹda awọn koko-ọrọ odi nipa fifi ami iyokuro kun ṣaaju ọrọ-ọrọ tabi gbolohun ọrọ kan. O le lo eyikeyi ọrọ tabi gbolohun bi Koko odi, bii 'ninja air fryer'. Koko-ọrọ odi le jẹ gbooro tabi ni pato bi o ṣe fẹ. Eyi ni diẹ ninu awọn ọna lati lo awọn koko-ọrọ odi ninu awọn ipolongo Adwords rẹ.

Iru ibaramu Koko odi aiyipada jẹ ibaramu gbooro odi. Eyi tumọ si pe awọn koko-ọrọ ibaramu gbooro odi kii yoo han fun awọn ibeere ti o ni gbogbo awọn ọrọ odi ninu. Ti o ba ni awọn ọrọ odi meji nikan ninu ibeere rẹ, awọn ipolowo rẹ kii yoo han. Eyi tumọ si pe iwọ yoo ni anfani lati ṣẹda awọn ipolongo yiyara nipa yiyan awọn koko-ọrọ ibaramu gbooro odi. Ṣugbọn o ni lati ṣọra nigbati o ba yan awọn koko-ọrọ ibaramu gbooro odi. O ko fẹ lati di pẹlu ipolongo ti ko ni eyikeyi tita.

O le lo awọn koko-ọrọ odi ni ipele ẹgbẹ ipolowo lati daabobo awọn ipolowo rẹ lati awọn ofin jeneriki. Ni ọna yi, iwọ yoo ni anfani lati dènà eyikeyi wiwa ti ko kan si ẹgbẹ ipolowo rẹ. Ilana yii wulo paapaa nigba ti o ba fẹ ni ihamọ awọn ẹgbẹ ipolowo kan. Koko-ọrọ odi yoo di koko-ọrọ odi aifọwọyi fun awọn ẹgbẹ ipolowo iwaju. O kan rii daju lati ṣayẹwo oju opo wẹẹbu Google ati awọn ẹgbẹ ipolowo fun eyikeyi ambiguities.

Irin-ajo rẹ si lilo awọn koko-ọrọ odi bẹrẹ pẹlu wiwa awọn koko-ọrọ ti ko ṣe pataki fun iṣowo rẹ. Ni kete ti o ba ti ṣe idanimọ awọn koko-ọrọ wọnyi, o yẹ ki o lo taabu awọn ọrọ wiwa lati ṣawari awọn ibeere wiwa ti o jinlẹ fun awọn koko-ọrọ yẹn. Ṣe atunyẹwo ijabọ yii nigbagbogbo lati rii daju pe awọn ipolowo rẹ ko padanu akoko ati owo rẹ ti o niyelori lori awọn koko-ọrọ ti ko ṣe pataki. Ranti, iwọ kii yoo ṣe tita kan ti o ko ba fojusi awọn eniyan to tọ! Ti o ko ba lo awọn koko-ọrọ odi ni Adwords, iwọ yoo pari pẹlu ipolongo ipolowo ti ko duro.

Ìfọkànsí rẹ jepe

Ti o ba n ronu nipa imuse awọn ipolongo atunlo ọja ni ipolongo AdWords rẹ, iwọ yoo fẹ lati fojusi awọn ẹgbẹ kan pato ti eniyan. Awọn ẹgbẹ wọnyi ti n ṣawari lori wẹẹbu tẹlẹ, ṣugbọn o le ṣafikun tabi yọkuro awọn ẹgbẹ yẹn. Ti o ba n fojusi awọn ẹda eniyan pato, iwọ yoo fẹ lati yan wọn ṣaaju ki o to bẹrẹ kikọ ipolongo rẹ. Lilo Oluṣakoso Olugbo ti Google yoo ṣe iranlọwọ fun ọ lati pinnu iru awọn ẹgbẹ lati fojusi ati iye alaye ti wọn ni nipa rẹ.

Lati wa olugbo ti o yẹ, o yẹ ki o kọkọ pinnu ibi ibi-afẹde oju opo wẹẹbu rẹ ati ede. Ti olugbo ibi-afẹde rẹ ba wa ni Amẹrika, lẹhinna ifọkansi wọn pẹlu ede AMẸRIKA kii yoo munadoko. Ni gbolohun miran, ti oju opo wẹẹbu rẹ ba ni awọn alabara agbegbe nikan, o yẹ ki o fojusi awọn eniyan ti o wa ni agbegbe rẹ. Fun apẹẹrẹ, ti o ba ti agbegbe plumber, ko yẹ ki o fojusi awọn eniyan ti o ngbe ni AMẸRIKA.

Nigbati o ba fojusi awọn olugbo rẹ pẹlu Adwords, o le lo awọn olugbo ti o jọra tabi atunṣe tita lati de ọdọ awọn eniyan ti o pin awọn anfani ati awọn ihuwasi ti o wọpọ. Ni afikun, o le ṣẹda awọn olugbo aṣa nipa fifi awọn koko-ọrọ ti o yẹ kun, Awọn URL, ati apps si rẹ jepe akojọ. Eyi jẹ ọna nla lati dojukọ awọn apakan olugbo kan pato. Eyi n gba ọ laaye lati de ọdọ awọn eniyan ti o ti ṣe iṣe kan pato lori oju opo wẹẹbu rẹ. Nikẹhin, bọtini lati fojusi awọn olugbo ti o munadoko ni oye ohun ti o jẹ ki eniyan kan pato tẹ ipolowo rẹ.

Igbesẹ akọkọ ni idagbasoke ipolongo Adwords aṣeyọri jẹ ifọkansi awọn olugbo rẹ. Adwords’ Awọn ẹya ìfọkànsí awọn olugbo le ṣe iranlọwọ fun ọ lati fojusi awọn eniyan ti o ti ṣafihan ifẹ si awọn ọja tabi awọn iṣẹ rẹ. Eyi yoo mu iṣẹ ṣiṣe ipolongo rẹ dara si, lakoko ti o dinku inawo ipolowo rẹ lori awọn oju oju ti ko nifẹ. O tun le fojusi awọn eniyan ti o ti ṣabẹwo si oju opo wẹẹbu tabi app rẹ. Eyi yoo ṣe iranlọwọ fun ọ ni ibi-afẹde dara julọ awọn olugbo rẹ ati imudara ilana igbelewọn rẹ.

Ṣaaju igbiyanju lati lo Adwords, o nilo lati ṣe iwadii awọn koko-ọrọ rẹ. Ni afikun, o nilo lati mọ bi o ṣe le yan iru baramu, eyi ti o tọka si bi Google ṣe baamu ni pẹkipẹki ọrọ-ọrọ rẹ pẹlu ohun ti eniyan n wa. Awọn oriṣi baramu pẹlu gangan, gbolohun ọrọ, ati gbooro. O fẹ lati yan iru baramu gangan julọ, ati gbooro ni o kere kan pato baramu iru. Ti o ko ba ni idaniloju iru iru lati yan, ronu wíwo oju opo wẹẹbu rẹ ati yiyan apapo ti o dara julọ ti o da lori akoonu rẹ.

Iwadi koko

Ọna ti o dara lati ni anfani pupọ julọ ti ipolongo AdWords rẹ ni lati ṣe iwadii koko-ọrọ. O le lo ohun elo Koko ọfẹ ti Google, Alakoso Koko, tabi irinṣẹ iwadi koko-ọrọ miiran ti o san. Ninu boya irú, iwadi rẹ yẹ ki o dojukọ awọn ọrọ ti o ni aaye ti o ga julọ ti ipo ni awọn wiwa Google. Eniyan ti onra jẹ profaili ti alabara to dara julọ. O ṣe alaye awọn abuda wọn, afojusun, awọn italaya, awọn ipa, ati ifẹ si isesi. Lilo alaye yii, o le yan awọn koko-ọrọ ti o yẹ julọ fun ipolongo AdWords rẹ. O tun le lo awọn irinṣẹ iwadii Koko bi Alexa lati gba alaye lori awọn oludije ati awọn koko-ọrọ isanwo.

Ni kete ti o ni atokọ ti awọn koko-ọrọ, o le liti rẹ akojọ lati wa awọn eyi ti yoo gbe awọn ga pada. Koko irugbin jẹ gbolohun ti o gbajumọ ti o ṣapejuwe ọja tabi iṣẹ kan. Fun apere, “chocolates” le jẹ koko-ọrọ irugbin to dara. Lẹhinna, lilo ohun elo yiyan Koko gẹgẹbi Ọpa Koko-ọrọ Google, faagun wiwa rẹ si awọn ọrọ miiran ti o jọmọ. O le paapaa lo apapo awọn ofin ti o jọmọ lati tunmọ ilana rẹ siwaju sii.

O ṣe pataki lati ṣe iwadii koko-ọrọ rẹ ni awọn ipele ibẹrẹ ti ipolongo rẹ. Ṣiṣe bẹ yoo rii daju pe isuna rẹ jẹ deede ati pe ipolongo rẹ ni aye ti o dara julọ ti aṣeyọri. Yato si ti npinnu awọn nọmba ti jinna ti a beere lati se ina kan awọn iye ti wiwọle, Iwadi koko tun ṣe idaniloju pe o n fojusi awọn koko-ọrọ to tọ fun ipolongo rẹ. Ranti, iye owo apapọ fun tẹ le yatọ pupọ lati koko si koko ati ile-iṣẹ si ile-iṣẹ.

Ni kete ti o ti mọ awọn koko-ọrọ to tọ, o ti ṣetan lati wa ohun ti awọn oludije n ṣe fun awọn oju opo wẹẹbu wọn. SEO pẹlu awọn ẹya oriṣiriṣi ti titaja oni-nọmba, gẹgẹbi awọn mẹnuba ninu media media ati ijabọ fun awọn koko-ọrọ kan. SOV brand kan ati ipo gbogbogbo ni ọja yoo ṣe iranlọwọ fun ọ lati pinnu bi o ṣe le faagun ati mu awọn olumulo rẹ mu. Ni afikun si iwadi awọn koko-ọrọ, o tun le ṣe afiwe awọn oludije’ ojula fun Organic Koko iwadi.

Kalokalo

Idiyele lori Google Adwords jẹ ilana ti sisan Google fun ijabọ ti o de oju opo wẹẹbu rẹ. O le yan laarin awọn oriṣiriṣi awọn ọna lati idu. Idiyele-nipasẹ-tẹ idu jẹ olokiki julọ. Ni ọna yii, o sanwo nikan nigbati ẹnikan ba tẹ lori ipolowo rẹ. Sibẹsibẹ, CPC ase jẹ tun aṣayan. Nipa ase lori yi ọna, o sanwo nikan nigbati ẹnikan ba tẹ ipolowo rẹ gangan.

Lakoko ti o ṣee ṣe lati ra ipolowo kan ati rii bi o ṣe n ṣiṣẹ, o tun jẹ pataki lati ṣe atẹle rẹ. Ti o ba fẹ wo iye ti o ga julọ ti awọn iyipada ati yi wọn pada si tita, o nilo lati rii daju pe awọn ipolowo rẹ jẹ ifọkansi si awọn eniyan ti o nifẹ si ohun ti o ni lati funni. Idije naa lagbara ati pe o le lo alaye yii lati ṣe iṣẹ akanṣe ipolongo ti o munadoko diẹ sii. O le kọ ẹkọ nigbagbogbo lati ọdọ wọn bi o ṣe mu ipolongo rẹ pọ si lati gba ROI ti o ga julọ.

Dimegilio Didara jẹ metiriki miiran lati ronu. Dimegilio Didara jẹ iwọn bi ipolowo rẹ ṣe ṣe pataki si awọn ibeere wiwa. Nini Dimegilio didara giga yoo ṣe iranlọwọ ipo ipolowo rẹ, nitorina maṣe bẹru lati mu dara sii! Nipa jijẹ rẹ idu, o le ṣe alekun Dimegilio didara ipolowo rẹ. O yẹ ki o ṣe ifọkansi lati gba o kere ju Dimegilio didara ti 6.

O ṣe pataki lati ranti pe Syeed Google's Adwords le jẹ ohun ti o lagbara ni awọn igba. Lati ṣe iranlọwọ fun ọ lati ni oye gbogbo ilana naa, ya lulẹ si awọn ẹya kekere. Ẹgbẹ ipolowo kọọkan jẹ ti ipolongo kan, eyi ti o jẹ ibi ti o ti le ṣakoso rẹ ojoojumọ isuna ati lapapọ isuna. Awọn ipolongo jẹ ipilẹ ti ipolongo rẹ ati pe o yẹ ki o jẹ idojukọ akọkọ rẹ. Ṣugbọn maṣe gbagbe pe ipolongo rẹ le ni awọn ẹgbẹ ipolowo pupọ ninu.

Dimegilio didara

Adwords’ Iwọn Didara jẹ iwọn ti bii awọn ipolowo rẹ ṣe baamu akoonu ti aaye rẹ daradara. O ṣe idiwọ fun ọ lati ṣe afihan awọn ipolowo ti ko ṣe pataki. Metiriki yii le jẹ ẹtan lati ni oye ati ilọsiwaju lori tirẹ. O le wọle nikan nipasẹ Iroyin Iṣe Awọn Koko-ọrọ ti Adwords. O ko le lo ninu awọn eto iṣẹ ipolowo bii DashThis. Ni akojọ si isalẹ jẹ awọn iṣe ti o dara julọ fun imudarasi Iwọn Didara rẹ.

CTR jẹ eka sii ju bi o ti le han lọ. O gba sinu iroyin data itan ati ifigagbaga lọwọlọwọ ti Koko. Paapa ti Koko kan ba ni CTR kekere kan, o tun le jo'gun a ga didara Dimegilio. Google yoo jẹ ki o mọ tẹlẹ iye ti o le nireti ipolowo rẹ lati gba nigbati o ba lọ laaye. Mu ọrọ ipolowo rẹ mu ni ibamu. O le mu Iwọn Didara rẹ pọ si nipa imudara awọn paati mẹta wọnyi.

Oṣuwọn titẹ-nipasẹ jẹ ifosiwewe pataki miiran. Ti ipolowo rẹ ba gba awọn jinna marun, o yoo ni a didara Dimegilio ti 0.5%. Gbigba ọpọlọpọ awọn iwunilori ninu awọn abajade wiwa ko wulo ti ẹnikan ko ba tẹ wọn. Atọka yii jẹ lilo lati pinnu ibaramu ti awọn ipolowo rẹ. Ti awọn ipolowo rẹ ko ba gba awọn jinna to, Iwọn Didara rẹ le kere ju ti idije lọ. Sibẹsibẹ, ko tumọ si pe o yẹ ki o da ṣiṣiṣẹ awọn ipolowo rẹ ti Iwọn Didara rẹ ba lọ silẹ.

Ni afikun si a ga tẹ-nipasẹ oṣuwọn, awọn ipolowo rẹ gbọdọ jẹ ibaramu si awọn koko-ọrọ ti a fojusi. Oluṣakoso ipolowo to dara mọ bi o ṣe jinlẹ lati lọ pẹlu awọn ẹgbẹ Koko. Nibẹ ni o wa ọpọlọpọ awọn okunfa ti o ṣe soke a didara Dimegilio, ati sise lori imudarasi wọn le jẹ anfani ni igba pipẹ. Nikẹhin, o le mu ipo rẹ dara si, ati iye owo rẹ fun titẹ. Sibẹsibẹ, eyi ko le ṣe aṣeyọri ni alẹ kan, ṣugbọn pẹlu diẹ ninu awọn iṣẹ, o le ṣe iyatọ nla lori igba pipẹ.

Iye owo fun titẹ

O le ṣe iyalẹnu bi o ṣe le ṣe iṣiro ROI rẹ pẹlu Iye owo fun titẹ fun Adwords. Lilo awọn aṣepari fun awọn ile-iṣẹ oriṣiriṣi le ṣe iranlọwọ fun ọ lati ṣeto isuna tita rẹ ati ṣeto awọn ibi-afẹde. Eyi ni diẹ ninu awọn ipilẹ fun ile-iṣẹ Ohun-ini Gidi. Gẹgẹbi awọn ipilẹ ile-iṣẹ AdWords, CPC fun yi ile ise ni 1.91% lori nẹtiwọọki wiwa ati 0.24% lori nẹtiwọki àpapọ. Ti o ba n gbero lati lo Google AdWords fun oju opo wẹẹbu tabi iṣowo rẹ, pa awọn aṣepari wọnyi ni lokan.

Ifowoleri CPC ni igbagbogbo tọka si bi isanwo-fun-tẹ (PPC) ifowoleri. Awọn ipolowo ti o han ni awọn abajade oke ti ẹrọ wiwa Google le jẹ diẹ bi 81 senti fun tẹ. Eyi le jẹ boṣewa goolu ipolowo nigbati o ba de awọn pans didin. Ti o ga julọ PPC rẹ, ti o ga julọ ipadabọ rẹ lori idoko-owo yoo jẹ. Sibẹsibẹ, Isuna PPC rẹ yoo yatọ si da lori ipinpa ọjọ, idije fun Koko, ati Dimegilio didara.

Iye owo apapọ fun titẹ fun Adwords yatọ nipasẹ ile-iṣẹ, owo iru, ati ọja. Iye owo ti o ga julọ fun titẹ ni awọn iṣẹ onibara, ofin awọn iṣẹ, ati eCommerce. Iye owo ti o kere julọ fun titẹ ni irin-ajo ati alejò. Iye owo fun titẹ fun koko kan pato da lori iye idu, Dimegilio didara, ati ifigagbaga ase. Iye owo fun titẹ le yipada da lori awọn oludije rẹ’ idu ati ipolowo ipo rẹ.

Lati dinku iye owo fun titẹ, o le yan lati ṣe awọn idu rẹ pẹlu ọwọ tabi laifọwọyi. Lẹhinna, Google yoo yan ibere ti o wulo julọ gẹgẹbi isunawo rẹ. O tun le ṣeto isuna ojoojumọ fun ipolongo rẹ, ati lẹhinna fi iyokù silẹ si AdWords. O le mu akọọlẹ rẹ pọ si nipa ṣiṣẹda ati mimu eto ti o yẹ, ati ṣiṣe awọn iṣayẹwo igbagbogbo lati yẹ eyikeyi awọn aṣiṣe. Nitorina, bawo ni o ṣe ṣe iṣiro CPC rẹ?

Titele iyipada

Nini piksẹli ipasẹ iyipada Adwords jẹ apakan pataki ti ilana titaja ori ayelujara rẹ. Koodu yii n gba ọ laaye lati rii iye awọn alejo ni iyipada gangan lori oju opo wẹẹbu rẹ. O le lẹhinna lo data yii lati tweak awọn ipolowo iwaju ati mu iṣẹ ṣiṣe ti gbogbo aaye rẹ pọ si. Lati ṣeto ipasẹ iyipada lori oju opo wẹẹbu rẹ, nìkan ṣẹda piksẹli ipasẹ iyipada lori oju opo wẹẹbu ki o ran lọ lati tọpa awọn alejo’ aṣayan iṣẹ-ṣiṣe. O le wo data lori awọn ipele pupọ, pẹlu Campaign, Ẹgbẹ Ipolowo, Ipolowo, ati Koko. O le paapaa fun awọn koko-ọrọ ti o da lori iṣẹ wọn ni iyipada.

Ṣiṣeto ipasẹ iyipada AdWords rọrun: o kan tẹ ID Iyipada naa wọle, Aami iyipada, ati Iye Iyipada. O tun le yan awọn “Ina Lori” ọjọ fun awọn titele koodu lati sana. O le yan ọjọ kan lati oju-iwe kan pato, gẹgẹbi awọn “E dupe” oju-iwe, lati rii daju wipe awọn koodu ina lori awọn ti o fẹ ọjọ. Ina Lori ọjọ yẹ ki o jẹ awọn ọjọ diẹ ṣaaju ọjọ ti o fẹ lati gba data iyipada.

Lilo AdWords laisi ipasẹ iyipada jẹ akin si fifọ owo si isalẹ sisan. O jẹ egbin ti akoko ati owo lati tọju awọn ipolowo ṣiṣe lakoko ti o duro de ẹnikẹta lati ṣe koodu ipasẹ naa. Awọn data gidi yoo bẹrẹ lati ṣafihan ni kete ti o ba ni koodu ipasẹ ni aaye. Nitorinaa kini awọn aṣiṣe ipasẹ iyipada ti o wọpọ julọ? Eyi ni diẹ ninu awọn idi ti o wọpọ:

Lilo ipasẹ iyipada AdWords jẹ ọna nla lati rii iye awọn alejo ṣe iyipada lori aaye rẹ. Titọpa iyipada AdWords jẹ apakan pataki pupọ ti titaja ori ayelujara fun awọn iṣowo kekere, bi o ti san fun gbogbo tẹ. Mọ iye awọn alejo ti o yipada si awọn tita yoo ṣe iranlọwọ fun ọ lati pinnu boya tabi kii ṣe inawo ipolowo rẹ jẹ jijẹ owo-wiwọle. Ti o dara julọ ti o mọ oṣuwọn iyipada rẹ, awọn ipinnu to dara julọ ti o le ṣe. Nitorina, bẹrẹ imuse ipasẹ iyipada AdWords loni.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! After reading this article, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, Google, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Ṣiṣeto ipolongo kan

There are many different options available for setting up a campaign in Google Adwords. Ni kete ti o ti yan awọn koko-ọrọ rẹ, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, abo, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” tabi “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. Fun apere, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. Fun idi eyi, the keyword may be relevant to a small number of people, but it may not be the best choice. Jubẹlọ, you can try ad groups based on the products or services you sell. Ni ọna yi, you can ensure that your ads will appear in the search results of the relevant people.

Creating ads

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

A la koko, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Awọn iyipada ipasẹ

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

Akoko, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

To make the most of your AdWords campaign, you must focus on bringing in the most paying customers, opt-ins, and buyers. Fun apere, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. Nitorinaa, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

Iye owo fun titẹ

CPC (iye owo fun tẹ) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. Ni awọn igba miiran, you can lower the cost of CPC by booking large amounts of ads. Nikẹhin, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

Maximum bid

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. Ni gbolohun miran, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. Ni omiiran, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

Iwadi koko

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

Lati ṣe iwadi koko, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Ni kete ti o ni atokọ Koko rẹ, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. Once you know these, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. Fun apẹẹrẹ, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

Idiyele lori awọn koko-ọrọ ti o samisi

In addition to using keyword research tools, advertisers can bid on trademarked terms. By doing so, they increase their chances of receiving high placements for their ads in search results. Ni afikun, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. Ninu 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. Sibẹsibẹ, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. Sibẹsibẹ, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

There are some basic steps you should follow when using Adwords. These include Competitive bidding model, Titele iyipada, ati Kokoro odi. Here are some examples of how to use AdWords to your advantage. Once you have mastered these, it is time to make your first ad. In the following paragraphs, I will go over some of the most important topics you need to know. You may also want to check out the links below to learn more.

Iye owo fun titẹ

Whether you run your own PPC campaign on Facebook, Google, or other paid advertising platforms, understanding how much your advertisements cost is critical to efficient marketing spend. Iye owo fun titẹ, or CPC for short, refers to the amount an advertiser will pay for each click on an advertisement. Cost per click is an excellent way to gauge your campaign’s effectiveness, as it lets you know exactly how much your ads cost you when individuals click on them.

Various factors affect your cost per click, including quality score, keyword relevance, and landing page relevance. When all three components are well-matched, the CTR (tẹ-nipasẹ oṣuwọn) is likely to be high. High CTR means your ad is relevant and attracting visitors. Increasing the CTR means your ads are more relevant to the searcher, and it will lower your overall cost per click. Sibẹsibẹ, a high CTR isn’t always the best sign.

Cost per click varies based on the type of industry, ọja, and target audience. Generally speaking, CPC for Adwords is between $1 ati $2 on the search network, and under $1 for display network. High-cost keywords will cost more than $50 fun tẹ, and are typically in highly competitive industries with a high customer lifetime value. Sibẹsibẹ, giant retailers can spend $50 million or more a year on Adwords.

Pẹlu CPC, you can put your ads on websites, and track the visitors’ entire journey on your site. AdWords are the backbone of e-commerce retailers, putting your products in front of consumers who are actively searching for a product or service similar to yours. By only charging for clicks, CPC can help you earn $2 for every $1 spent. You can use these tools to grow your business while simultaneously increasing profits.

Competitive bidding model

A competitive bidding model for Google Adwords is used for determining the highest cost per click. This model varies depending on the goals of an advertisement campaign. A low-cost ad may not generate much interest, so advertisers may consider aggressively bidding for high-quality keywords. Sibẹsibẹ, aggressive bidding can result in higher-cost per click, so it’s best to avoid it if possible.

The easiest strategy to follow is to maximize conversions. In this strategy, advertisers set a maximum daily budget and let Google do the bidding. By maximizing conversions, they can get more traffic for their money. Before making any decisions, sibẹsibẹ, it’s important to track ROI and determine whether maximizing conversions produced profitable sales. Once this is established, advertisers can adjust their bids accordingly. While there are many possible strategies, this model is most effective for small and medium-sized businesses.

Manual CPC bidding can be combined with bid modifiers, which take into account different signals. This model is especially useful for small businesses with low conversion rates, since most of their conversions are leads, and the quality of these leads varies widely. Not all leads convert to paying customers, but if you define a lead as a conversion action, Google will treat them as the same, regardless of quality.

The manual CPC bidding model is the default strategy for beginners, but it can be time-consuming and difficult to master. You’ll need to set up bids for different groups and placements. ECPC can help control budgets and adjust bids according to the likelihood of conversions. There are also automated options for manual CPC bidding, which is the most popular method. There are three primary types of bid models: Manual CPC bidding, ECPC, and ECPC.

Titele iyipada

Without Adwords conversion tracking, you’re flushing money down the toilet. Running your ads while you wait for a third party to implement tracking code is just a waste of money. Only after you have the conversion tracking code implemented can you begin to see real data from your ads. So what are the steps to implement conversion tracking? Ka siwaju lati ni imọ siwaju sii. Ati ki o ranti: if it’s not working, you’re not doing your job properly.

Akoko, you must define a conversion. Conversions should be actions that show that a person was interested in your website and purchased something. These actions can range from a contact form submission to a free ebook download. Ni omiiran, if you have an ecommerce site, you may want to define any purchase as a conversion. Once you’ve defined a conversion, you’ll need to set up a tracking code.

Itele, you need to implement Google Tag Manager on your website. This will require you to add a snippet of JavaScript code to your site’s HTML code. Once you’ve done that, you can create a new Tag. In the Tag Manager, you’ll see a list of all the different types of tags available for your site. Click the Google AdWords tag and fill out the necessary information.

Once you’ve done that, you can install the conversion tracking code onto your website. Lẹhinna, you can view your conversions on various levels. Ẹgbẹ Ipolowo, Ipolowo, and Keyword level data will be displayed in a conversion tracking interface. Conversion tracking will help you identify which ad copy is most effective. You can also use this information to guide the writing of future ads. The conversion tracking code will also allow you to base your bids on your keywords based on how well they convert.

Koko odi

To optimize your search engine optimization, use negative keywords in your ad campaigns. These are terms that your users do not want to see, but are semantically related to your product or service. Using irrelevant keywords can lead to disappointing experiences for your users. Fun apere, ti ẹnikan ba wa “red flowers,” your ad will not show up. Bakanna, ti ẹnikan ba wa “red roses,” your ad will be shown.

You can also use tools to find common misspellings. You can do this by mining through the raw search queries to find out what people commonly misspell a keyword. Some tools can even export a list of common misspellings, letting you search for these with a click. Once you have a list of misspellings, you can add them to your ad campaigns in the phrase match, exact match, or broad match negatives.

Negative keywords in Adwords can reduce wasted ad spend by ensuring that your ad will appear only to people who are searching for the exact thing you are selling. These tools are highly effective in eliminating wasteful ad spend and increasing return on investment. If you’re unsure about the best way to use negative keywords in your Adwords campaigns, you can read Derek Hooker’s article on the topic.

While negative keywords don’t trigger ads, they can increase the relevance of your campaigns. Fun apere, if you sell climbing gear, your ad will not be displayed to people looking for climbing equipment. This is because the people searching for that specific item don’t match your target market’s profile. Nitorina, a negative keyword can improve your campaigns. Sibẹsibẹ, it’s important to be consistent. In the Adwords manual, you can change your negative keywords whenever necessary.

Targeting by device

You can now target your ads based on the type of device that someone is using. Fun apere, if you’re a business, you might want to target ads to people who use their mobile devices. Sibẹsibẹ, if you want to reach mobile users and improve conversion rates, you should know the device type they use. Iyẹn ọna, you can better tailor your ad content and messaging to the type of device that they use.

As mobile users continue to grow in number, cross-device targeting will become more important to marketers. By paying attention to user behavior across devices, you can understand where customers are in the buying process and allocate micro-conversions accordingly. With this information, you’ll be able to build more effective campaigns and provide seamless experiences for your customers. Nitorina, the next time you plan to target mobile users, be sure to consider cross-device targeting.

If you’re targeting users of tablets, you’ll want to use device targeting in Adwords. Ni ọna yi, your ads will be more relevant to those users who use tablets. Google is rolling out device targeting options in the coming weeks, and it will notify you when it’s available. This will increase your mobile advertising costs and allow you to tailor your ads to target the people who are most likely to use your tablet device.

In Google Adwords, targeting by device is an important step in any Google Ads campaign. Without proper device targeting, you may end up making incorrect assumptions about the motivations of your customers. Nitorina, it’s important to understand this process. You can split your content and search campaigns and run a more effective campaign by considering the device of the users. But how do you set device targeting? Here’s how you can do it.