Ẹka: Bulọọgi

Before you start advertising on Google, you should know what you are getting yourself into. Here are a few things to keep in mind: Match types, Awọn ikun didara, Awọn idiyele, and Retargeting. Once you understand these things, you will be able to plan a more efficient Adwords campaign. And once you’ve mastered all of this, you’re ready to begin! Sibẹsibẹ, before you do that, you should do some research on your keywords.

Awọn idiyele

There are many factors that determine how much money you should spend on Adwords. Fun apere, what is the average cost per click? The cost of goods sold (COGS) includes production and ad spend. You’ll have to determine how much money you spent on advertising in order to get a return on your investment. Then you can compare those costs to your revenue from AdWords campaigns and determine which keywords are the most profitable.

Awọn iye owo fun tẹ (CPC) varies greatly based on keywords and industry. Typical CPCs are around $2.32 lori nẹtiwọọki wiwa ati $0.58 lori nẹtiwọki àpapọ. Fun alaye siwaju sii, see this AdWords metrics article. One way to reduce your CPC is to target keywords with a high Quality Score. High Quality Score keywords earn better placement on the page, saving you money and ensuring that your ads appear on the right pages.

You can adjust your bid for a specific keyword if you know which ones work best. Lọna miiran, you can decrease your bid on the keywords that don’t produce results. Keep in mind that some keywords cost more than others, and you should constantly monitor and adjust your bids accordingly. As a business owner, you should be aware of changes in Adwords pricing and be ready to adapt accordingly. Once you learn which keywords work well for your website, you can maximize your revenue and cut your CPCs to get the best ROI.

A CPC campaign is the most commonly used method. It’s the most common method and costs less than a hundred cents per click. Sibẹsibẹ, the cost for each click is different from the cost of impressions. If you want to know the cost of your advertising campaign, you can utilize a keyword planner to get an estimate of your cost per click. Ni ọna yi, you’ll know exactly how much you’ll pay for each click and how many impressions you’re getting.

Match types

If you want to increase the number of conversions and spend less money on your ads, you should break out your keywords into different match types. Ninu Adwords, this is done by segmenting ads according to the match types. By choosing the right match types, you will be able to reach your target audience and avoid wasting money on irrelevant clicks. For this purpose, you should use a free keyword tool to determine your target audience and then segment your ads accordingly.

Exact Match is the most targeted of all keyword matches, and requires the keyword phrase to be exact. Sibẹsibẹ, you can add additional terms to your query if necessary. Exact Match is the best choice for advertisers who want to drive conversions by showing only ads that are relevant to the keywords they’re targeting. Exact match also has a higher click-through rate. Sibẹsibẹ, it is important to understand that using exact matches may not be the best choice for every business.

If you want to target certain words, then you can use broad-modified keywords. These are straightforward to use and tell Google to show your ads for certain words or phrases. The keywords can be in any order. You can enter these terms using the plus symbol (+) before each keyword. The broad-modified keyword format can be used for phrases as well. Full Media specializes in AdWords PPC campaigns for small and medium-sized companies.

Broad and exact match are the most popular match types, but there are also close variants. Broad match type includes all possible misspellings of the keyword while exact type allows you to target broader related searches. You can also exclude close variants by adding negative keywords. Sibẹsibẹ, this is not a good practice as it can reduce the number of clicks. The broad match type is the best choice for advertisers who want to target specific terms.

Atunṣe

Retargeting is a form of online advertising that allows marketers to show targeted ads to past visitors of a website. The remarketing technique works by dropping a tracking code on a web page and enabling the ads to be shown to a past visitor. The results of this type of remarketing are significant. It has been shown to increase sales by up to 70% when people who have visited a website without purchasing anything make a purchase through a remarketing campaign.

If your website is not optimized for retargeting, you may not be able to see any results. If your remarketing campaign is not working, you may need to take the advice of a Google Adwords management company. They will help you set up the retargeting campaign correctly. The right settings will make a big difference in performance. Once you have the right settings, you can use retargeting to target consumers across all different social networks.

In order to set up retargeting ads, you must first set up Google Analytics. The retargeting code will track cookies, which are small files automatically stored on a user’s browser. Google Ads will be alerted to display advertisements to a specific site visitor based on their previous browsing history. Retargeting with Adwords can be a great way to improve your online marketing strategy.

Retargeting with Adwords can be effective for social media channels, particularly Facebook. It can also be an effective way to build a Twitter following. Ranti, lori 75% of users on Twitter are on mobile devices. Your ads should be mobile-friendly to maximize your chances of capturing your audience’s attention. Retargeting with Adwords can help you convert these users into customers. Nitorina, start retargeting with Adwords to boost your revenue.

Awọn ikun didara

There are many ways to improve your Quality Score in Google Adwords. While there is no one magic solution, there are many ways to improve your score. The first step is to log in to your account and navigate to the keyword display panel. Once there, you can see the quality scores for your active ad groups. Lẹhinna, you can start making changes to improve your score. After a few weeks, you should notice a significant difference.

The Quality Score for your ad is calculated by taking into consideration three factors: relevance, ad creative, ati iriri oju-iwe ibalẹ. Even when using the same keywords, Quality Scores will vary between ad groups. Fun apere, if you own a bounce house rental business, you might use the keyword “jumper castles” to target potential customers who search for bounce houses. That will improve your Quality Score if your ads are relevant and appealing to users of all devices.

You should also know that the Quality Score for a specific ad group depends on the quality of the keyword. This factor can influence your cost per click (CPC) ki o si tẹ-nipasẹ oṣuwọn (CTR). Google Ads also factors in the quality of the ad group. Nitorinaa, if a keyword group has a high Quality Score, it will likely rank well on Google search results. If you’re planning to run an ad campaign for a particular keyword, it will have a better Quality Score than if you simply use a generic term.

When analyzing your ad campaign, pay close attention to CTR. A high CTR is a good sign. Ads with higher CTR will receive more clicks, thus increasing your CPC. Sibẹsibẹ, keep in mind that CTR will be affected by other factors such as geographical location. Ni afikun, you need to make sure that your keywords match your ad copy and landing page. Increasing your CTR can help your Quality Score, but it will also increase your cost-per-click (CPC).

Iwadi koko

Keyword research is the process of identifying the right keywords for your website or advertisement campaign. There are many ways to perform keyword research. The main goal is to take an idea and identify keywords that have the potential to generate traffic. Keywords are ranked by value and chance to earn traffic. Keyword research helps you create the right content and advertising strategy to attract potential customers. To begin, use Google’s keyword tool to discover which keywords are popular.

While it can take time and effort, keyword research is crucial to your AdWords campaign success. Laisi to dara Koko iwadi, your campaign can fail or cost you sales. Listed below are some tips to get you started:

Use Google Keyword Planner. This tool shows you search volume by month. Fun apẹẹrẹ, if you want to attract traffic during the summer, you should target keywords that are highly searched in this season. Bakannaa, consider limiting your search to a particular time period, such as between May and August. Once you know which keywords are profitable, you can use the AdWords tool to find related keywords. This tool will generate hundreds of related keywords based on your keyword constraints.

When choosing keywords, determine your website’s goal. Do your research to determine your target audience and the search intent of your target market. You may also want to consider how your website is related to these keywords. Are there products or services that have similar terms? Do they have high search volumes? What do people search for when looking for a certain product or service? A high search volume is a good sign. If not, try finding a more niche keyword to target.

There are three ways to use Adwords for your SaaS business. These methods are called Cost per click (CPC) ipolongo, Iwadi koko, and bidding. If you want to see fast results, you must make sure you are paying for quality traffic. Using this method will ensure you pay for clicks that will actually be converted into leads. Lati bẹrẹ, you should gather as much information as possible. This article will explain the importance of Keyword research and how to maximize your bid.

Iye owo fun titẹ (CPC) ipolongo

The Cost per click or CPC is the price that advertisers pay for each time someone clicks on their ad. CPCs tend to be high in industries with high conversion rates and competitive advertisers. While there are ways to lower your CPC, there is no sure-fire way to decrease them completely. Here are some things to keep in mind when optimizing your CPCs. Akoko, consider how relevant your site is to your target market. If your website is not relevant to your targeted audience, your CPC may be too high.

Keji, understand the difference between flat rate and bid-based cost-per-click. A flat-rate CPC is easier to track than bid-based CPC. Bid-based CPCs are less expensive, but they are still less targeted. Jubẹlọ, advertisers have to consider the potential value of a click from a given source. A high CPC may not necessarily translate into a high revenue stream.

CPC invoicing also carries the risk of misuse. Users may click on ads accidentally. This can cost the advertiser a significant amount of money. Sibẹsibẹ, Google tries to limit misuse by not charging for invalid clicks. While it’s not possible to control every click, you can negotiate a lower rate. As long as you’re willing to sign a long-term contract with the publisher, you can often negotiate a lower rate.

In the world of paid advertising, the cost of marketing is a crucial factor. With the right cost per click, you can maximize your return on advertising spending. CPC ads are a powerful tool for many businesses, so understanding how much you pay per click can improve your marketing. And as long as you know what your audience is looking for, it will work for you. That’s why it’s so crucial to be aware of your CPC.

Iwadi koko

Search engine optimization (SEO) is the art of picking the right keywords and content topics to rank on SERPs. Nigbati o ba ṣe daradara, proper keyword research helps to increase organic traffic and brand awareness. Keyword research is a unique process marketers use to identify which phrases and words users are most likely to search for. Once you have the right keywords, you can prioritize your strategy and create content that targets these users. Keyword research helps to improve the ranking of your site on search engines, which in turn will drive targeted traffic.

Before beginning a campaign, keyword research is critical. By identifying profitable keywords and search intent, you can plan the best possible ad campaigns. While choosing keywords and ad groups, consider your goals and your budget. You can narrow your focus and save money by targeting only relevant keywords. Ranti, you want to make a lasting impression on people who are actively looking for your product or service. It’s best to use more than one keyword, tilẹ.

There are many ways to do keyword research. The main goal is to take an idea and identify the most potential keywords. These keywords are ranked in order of their value and potential to generate traffic. Ni kete ti o ti ṣe eyi, you can move onto the next step – writing content that provides value to visitors. You should always write as you would want to be written. Lẹhinna, your target audience is likely to have some similar questions to those you’re addressing.

While keyword research for Adwords is a crucial part of any marketing strategy, it’s also a vital aspect of a successful campaign. If your research is not done properly, you’ll end up spending too much money on PPC and missing out on sales. But it’s also crucial to keep in mind that keyword research takes time and effort. If done correctly, you’ll have an ad campaign that will be a success!

Kalokalo

There are a few tips you should keep in mind when bidding on Adwords. The first is to keep your budget at PS200 per month. Sibẹsibẹ, this amount may vary depending on your niche and the amount of website traffic you’re expecting monthly. Once you’ve determined your monthly budget, divide it by thirty to get an idea of your daily budget. Once you’ve set your daily budget, the next step is to decide how much to bid each day. Google’s bidding system works by regulating the highest and lowest bids using a maximum CPC metric. If you’re not sure about the right cost per click for your business, use the Adwords forecast tool.

While bidding on Adwords may seem like a good idea, there are some major disadvantages to competing with big companies. If you’re a small business, your advertising budget isn’t nearly as big as the one of a national company, so don’t expect to have the same budget to compete with them. Even if you can afford to bid high, your chances of gaining a return on investment (ROI) from your Adwords campaign are low.

If your competitors use your brand name in their ads, make sure you use a different ad copy. If you’re bidding on your competitor’s terms, you risk getting banned from Google. The reason is simple: your competitors may be bidding on your terms, which will result in lower quality score and cost-per-click. Ni afikun, if your competitor is bidding on your terms, you might be spending your money on a bunch of ad copy that has nothing to do with your brand name.

Dimegilio didara

The quality score in Adwords is an important factor when it comes to getting the best placement for your adverts. It is important to monitor your Quality Score and alter your ads accordingly. If you notice that your CTR is very low, then you should pause your adverts and change the keywords to something else. Your Quality Score will reflect your efforts over time, so you should do everything you can to increase it. Sibẹsibẹ, the Quality Score in Adwords is not a science. It can only be accurately assessed when you have enough traffic and data to determine what the quality score should be.

The quality score in Adwords is determined by three factors: the click-through rate, ad performance, ati aseyori ipolongo. Click-through rate is directly related to your quality score, so improving your Quality Score can improve your ad’s performance. Ads that perform poorly will waste your budget and not be relevant to your target audience. A high Quality Score is the foundation of a successful AdWords campaign.

Keyword groups can be too broad for your ad, causing it to be ignored by visitors. Use more targeted keywords for your ad campaign. A higher Quality Score will mean that your ads will receive more attention and be more relevant to the audience’s search intent. Bakannaa, consider using landing pages with pictures of older people. Testing is important, and creating several ad variations will help you to optimize your landing page experience.

To improve your quality score, you must create a good combination of keywords and ads. Keywords that don’t perform well must be directed to a quality landing page or they will be degraded. Nipa ṣiṣe eyi, you can improve your quality score and get a lower cost-per-click (CPC).

Atunṣe

You may be familiar with Google’s retargeting capabilities, but aren’t sure what exactly it is. Adwords retargeting allows you to reach users on other websites and platforms. It also allows you to set rules for who you add to your audience. By segmenting visitors to your site, you can target your remarketing efforts. The more precise you can be about who sees your ads, the more effective your retargeting will be.

There are many benefits to retargeting with Adwords, and one of the most effective is the ability to show people ads based on their previous online activity. In addition to displaying your ad based on the products they have recently looked at, Google Ads can also display ads to those who left their shopping basket or spent a significant amount of time viewing your product. Sibẹsibẹ, it is important to note that retargeting with Adwords is not for beginners. It can be a great option for businesses with small budgets.

Retargeting with Adwords can be an effective way to engage existing customers as well as find new ones. Google Adwords allows you to place Script tags on your website, ensuring that people who have visited your site before will see your ads again. Retargeting with Adwords can also be used across social media sites, such as Facebook. It can be highly effective for reaching new customers and increasing sales. Sibẹsibẹ, it is important to note that Google’s policy prohibits the use of personally identifiable information to target advertising.

Retargeting with ads is an effective way to target potential customers after they have left your site. By tracking the cookies of these visitors, your ad will display the same ad to those people who have previously visited your site. Ni ọna yi, you can make your ads specific to the products that were most recently visited. It is also important to use a pixel to create targeted ads based on the information the cookie provides Google Ads.

Ti o ba kan bẹrẹ pẹlu akọọlẹ AdWords rẹ, o ti ṣe iyalẹnu bi o ṣe le ṣeto rẹ. Awọn ọna diẹ lo wa lati ṣe eyi. Ka siwaju lati wa bi o ṣe le ṣeto akọọlẹ AdWords rẹ lati baamu awọn iwulo rẹ dara julọ. Ninu nkan yii, a yoo lọ lori CPA ase ati CPM ase. A yoo tun bo bi o ṣe le ṣeto akọọlẹ rẹ lati rii daju pe o nmu awọn anfani rẹ pọ si.

Sanwo-fun-tẹ (PPC) ipolongo

Lakoko ti ipolowo isanwo-fun-tẹ lori Adwords le dabi irọrun lori dada, awọn ifosiwewe pupọ wa lati ronu. CTR giga kan tọkasi ipolowo rẹ jẹ iranlọwọ ati ibaramu. CTR kekere tumọ si pe ko si ẹnikan ti o tẹ ipolowo rẹ, eyiti o jẹ idi ti Google ṣe fẹ awọn ipolowo pẹlu CTR giga kan. Oriire, awọn ifosiwewe meji lo wa ti o le ṣakoso lati mu CTR rẹ pọ si.

Ipolowo PPC nlo awọn koko-ọrọ lati so awọn iṣowo pọ pẹlu awọn onibara ti a fojusi. Awọn koko-ọrọ wọnyi jẹ lilo nipasẹ awọn nẹtiwọọki ipolowo ati awọn ẹrọ wiwa lati yan awọn ipolowo ti o ṣe pataki si erongba ati awọn ifẹ olumulo. Lati ni anfani pupọ julọ ninu awọn ipolowo rẹ, yan awọn koko-ọrọ ti o sọrọ si awọn olugbo ibi-afẹde rẹ. Ranti pe awọn eniyan ko nigbagbogbo wa ohun kanna, nitorina rii daju lati yan awọn koko-ọrọ ti o ṣe afihan eyi. Jubẹlọ, o le paapaa ṣe akanṣe awọn ipolongo rẹ nipasẹ awọn olumulo ti o fojusi ti o da lori ipo wọn, ẹrọ, ati akoko ti ọjọ.

Ibi-afẹde ti ipolowo isanwo-fun-tẹ ni lati ṣe awọn iyipada. O ṣe pataki lati ṣe idanwo awọn koko-ọrọ oriṣiriṣi ati awọn ipolongo lati pinnu eyi ti yoo munadoko julọ. Ipolowo isanwo-fun-tẹ jẹ ọna nla lati ṣe idanwo awọn olugbo oriṣiriṣi pẹlu awọn idoko-owo kekere, titi iwọ o fi rii eyi ti o ṣe daradara. O le daduro awọn ipolowo rẹ ti wọn ko ba ṣiṣẹ bi o ti ṣe yẹ. Eyi tun le ran ọ lọwọ lati rii iru awọn koko-ọrọ wo ni o munadoko julọ fun iṣowo rẹ.

Ọna kan lati mu ipolongo PPC rẹ pọ si ni lati mu oju-iwe ibalẹ rẹ dara si. Oju-iwe ibalẹ rẹ jẹ oju-iwe ti awọn olugbo rẹ ṣabẹwo si lẹhin titẹ lori ipolowo rẹ. Oju-iwe ibalẹ ti o dara yoo yi awọn alejo pada si awọn alabara tabi mu iwọn iyipada pọ si. Nikẹhin, o fẹ lati rii oṣuwọn iyipada giga. Nigbati o ba lo ọna yii, ranti pe iwọ yoo ṣe owo nikan ti o ba ri oṣuwọn iyipada giga kan.

Awọn oṣuwọn ipolowo PPC ni igbagbogbo pinnu lori idu tabi ipilẹ-oṣuwọn alapin. Olupolowo san iye ti o wa titi fun olutẹjade ni igba kọọkan ti a ba tẹ ipolowo wọn si. Awọn olutẹjade nigbagbogbo tọju atokọ ti awọn oṣuwọn PPC. O ṣe pataki lati raja ni ayika fun idiyele ti o kere julọ, eyi ti o le ma wa ni idunadura. Ni afikun si idunadura, ga-iye tabi gun-igba siwe yoo maa ja si ni kekere awọn ošuwọn.

Ti o ba jẹ tuntun si ipolowo PPC lori Adwords, o ṣe pataki lati ranti pe didara ipolongo rẹ jẹ pataki. Awọn ẹbun Google ti awọn ipo ipolowo ti o dara julọ ati awọn idiyele ti o kere julọ si awọn iṣowo ti o funni ni iriri olumulo to dara julọ. Imudara ipolowo rẹ tun jẹ iwọn nipasẹ titẹ-nipasẹ oṣuwọn. Iwọ yoo nilo ipilẹ to lagbara ṣaaju ki o to bẹrẹ ṣiṣakoso akọọlẹ PPC rẹ. O le kọ ẹkọ diẹ sii nipa ipolowo PPC ni Ile-ẹkọ giga PPC.

Lilo awọn ọna ṣiṣe iṣakoso adaṣe adaṣe jẹ imọran ti o dara ti o ba fẹ lati mu aṣeyọri ati iwọn pọ si. Iru awọn ọna ṣiṣe le ṣakoso awọn miliọnu awọn idu PPC fun ọ ati mu awọn ipolowo rẹ pọ si lati gba ipadabọ ti o ga julọ ṣeeṣe. Nigbagbogbo wọn so pọ si oju opo wẹẹbu olupolowo, ki o si ifunni awọn esi ti kọọkan tẹ pada si awọn eto. Ni ọna yi, iwọ yoo rii daju pe ipolowo rẹ ni a rii nipasẹ awọn alabara ti o ni agbara julọ.

Iye owo-fun-ifihan (CPM) ase

vCPM naa (wiwo CPM) aṣayan idu jẹ ọna ti o dara lati mu awọn aye ti ipolowo rẹ han. Eto yii ngbanilaaye lati ṣeto idu ti o ga julọ fun ẹgbẹrun awọn ifihan ipolowo wiwo. Nigbati o ba yan lati lo eto yii, Google Adwords yoo gba agbara fun ọ nikan nigbati ipolowo rẹ ba han loke ipolowo ti o ga julọ atẹle. Pẹlu vCPM ase, Awọn ipolowo ọrọ nigbagbogbo gba gbogbo aaye ipolowo, nitorinaa wọn ṣee ṣe diẹ sii lati rii.

Nigbati o ba ṣe afiwe awọn iru ipolowo meji, Ifowoleri CPM nigbagbogbo jẹ aṣayan ti o dara julọ fun awọn ipolongo akiyesi ami iyasọtọ. Iru ipolowo yii fojusi diẹ sii lori idiyele ju awọn iwunilori lọ. Iwọ yoo sanwo fun gbogbo ẹgbẹrun awọn ifihan, ṣugbọn o le gba awọn jinna odo. Nitori Nẹtiwọọki Ifihan da lori idiyele, Awọn ipolowo CPM yoo ni ipo giga nigbagbogbo laisi titẹ lori. CPC ase, ti a ba tun wo lo, da lori ibaramu ati CTR.

Ọnà miiran lati mu CPM rẹ pọ si ni lati jẹ ki awọn ipolowo rẹ ni ibi-afẹde diẹ sii. Ifowoleri CPM jẹ ọna kika ti ilọsiwaju diẹ sii. Idiyele CPM nilo ipasẹ iyipada. Pẹlu imudara CPM, o nilo lati pese Google pẹlu data lati rii iye awọn alejo ṣe iyipada si tita tabi iforukọsilẹ. Nipa lilo ọna yii, iwọ yoo ni anfani lati dojukọ ọja rẹ dara julọ ati mu ROI rẹ pọ si.

CPC ti o ni ilọsiwaju jẹ aṣayan ase ni Google Adwords. CPC ti o ni ilọsiwaju nilo ifilọlẹ koko-ọrọ afọwọṣe ṣugbọn gba Google laaye lati ṣatunṣe idu ti o da lori iṣeeṣe iyipada. O gba Google laaye lati ṣatunṣe idu nipasẹ to 30% ni ẹgbẹ mejeeji, ati pe o tun jẹ ki apapọ CPC dinku ju idiyele ti o pọju lọ. Awọn anfani ti ECPC ni pe o le ṣe atunṣe ipolowo ipolowo ati isunawo.

Ifiweranṣẹ CPM ti o dara julọ jẹ aṣayan nla fun jijẹ iwọn titẹ-nipasẹ rẹ ati titọju isuna ojoojumọ rẹ laarin isuna rẹ. Sibẹsibẹ, o ṣe pataki lati ranti pe CPM kii ṣe ifosiwewe nikan ni iṣapeye ipolongo rẹ. O yẹ ki o tun gbiyanju lati mu ipolongo naa pọ si fun awọn iyipada nipa lilo CPA afojusun (iye owo-fun-igbese) tabi CPC (iye owo-fun-igbese).

Ifiweranṣẹ CPC Afowoyi fun ọ ni iṣakoso ni kikun lori awọn idu rẹ ati pe o jẹ aaye ibẹrẹ ti o dara ti o ba jẹ tuntun si Google Adwords. O tun fun ọ ni ipele iṣakoso ti iwọ kii yoo rii ni awọn ilana ase adaṣe. Idiyele CPC Afowoyi jẹ ki o yi awọn idu rẹ pada nigbakugba ti o ba fẹ, laisi awọn algoridimu ti n ṣalaye ipinnu rẹ. Iwọ yoo tun rii diẹ sii awọn titẹ-nipasẹ ti o ba mu didara awọn koko-ọrọ ati awọn ipolowo pọ si.

Nikẹhin, Bibẹrẹ CPC ni Google Adwords jẹ aṣayan ti o dara julọ ti o ba fẹ lati ṣe alekun owo-wiwọle rẹ. Awọn koko-ọrọ gigun-gun ni a gba pe o ni ibamu diẹ sii ju awọn ibeere ọrọ-ọrọ kukuru kukuru, nitorinaa wọn din owo si ibi-afẹde. O ko fẹ lati paṣẹ diẹ sii ju ti o nilo lati, ṣugbọn o tọ ti o ba gba awọn onibara diẹ sii. Awọn CPC ni Google Adwords jẹ kekere pupọ, nitorinaa o le ni anfani lati gba ipadabọ nla fun isunawo rẹ.

Iye owo-fun-akomora (CPA) ase

CPA jẹ odiwọn ti idiyele fun ohun-ini, tabi onibara s'aiye iye, ati pe a le lo lati pinnu aṣeyọri ti ipolongo ipolowo oni-nọmba kan. Awọn lilo miiran ti CPA pẹlu wiwọn awọn iforukọsilẹ iwe iroyin, e-iwe gbigba lati ayelujara, ati online courses. Bi ohun overarching metric, CPA n fun ọ laaye lati sopọ awọn iyipada keji si ọkan akọkọ. Ni idakeji si CPC ase, ibi ti o san fun gbogbo tẹ, Idiyele CPA nbeere ki o sanwo fun iyipada kan ṣoṣo, nitorina dinku iye owo ipolongo naa.

Nigba ti CPA ase jẹ diẹ munadoko ju CPC, o yẹ ki o ro awọn Aleebu ati awọn konsi ti awọn mejeeji. CPA jẹ ọna ti o munadoko lati ṣakoso awọn idiyele ti awọn iyipada lakoko gbigba laaye fun diẹ ninu owo-wiwọle ati hihan ipolowo. Afọwọṣe ase le ni awọn oniwe-alailanfani, gẹgẹbi o ṣoro lati ṣe, diwọn rẹ Iṣakoso, ati pe ko ni anfani lati dọgbadọgba awọn ero meji ti owo-wiwọle ati awọn iyipada.

Lakoko ibi-afẹde CPA giga kan le ṣe iranlọwọ lati mu CPA rẹ pọ si, o gbọdọ mọ pe awọn idiwo ibinu le ṣe ipalara akọọlẹ rẹ nipa jijẹ ki o fi ara rẹ silẹ. Eleyi le ja si ni a 30% idinku ninu wiwọle. CPA ti o ga julọ ko tumọ si pe o yẹ ki o na diẹ sii ju isuna rẹ lọ. Dipo, je ki akoonu rẹ pọ si awọn iyipada ati dinku CPA rẹ.

Yato si awọn anfani ti CPA ase, o jẹ tun ṣee ṣe lati idu lori Facebook. Facebook ni aṣayan lati darapo ọna yii pẹlu ibi-afẹde ilọsiwaju lati fojusi awọn olugbo kan pato. Facebook jẹ ọna ti o dara lati wiwọn aṣeyọri ti ipolongo rẹ, ati pe iwọ yoo sanwo nikan ti o ba gba iyipada kan. Lilo iye owo-fun-akomora (CPA) ase ni Google Adwords le ṣe iranlọwọ fun ọ lati dinku idiyele rẹ fun ohun-ini nipasẹ ala pataki kan.

Ti iṣowo rẹ ko ba ta awọn ọja ti ara, o le ṣe iṣiro CPA da lori awọn metiriki miiran, gẹgẹbi imudani asiwaju, demo signups, ati tita. O le ṣe iṣiro CPA naa nipa didiro aropin CPA lodi si Iwọn Didara iwuwo-ifihan. Awọn CPA ti o ga julọ tọkasi ROI kekere, nitorinaa o ṣe pataki lati mu dara fun CPA mejeeji ati Iwọn Didara. Ṣugbọn ti Iwọn Didara rẹ ba wa ni isalẹ apapọ, o ṣeese yoo mu CPA rẹ pọ si awọn oludije ati pe yoo ṣe ipalara ROI gbogbogbo rẹ.

Awọn ipolowo pẹlu Dimegilio didara giga yoo jo'gun awọn ipo ipolowo giga ati CPA kekere. Eyi yoo ṣe irẹwẹsi awọn olupolowo buburu lati ipolowo pẹlu akoonu didara ko dara. Lakoko ti awọn ipolowo didara ga nigbagbogbo yoo fa awọn jinna diẹ sii, Awọn olupolowo ti o ni CPA kekere yoo ni anfani lati ṣaṣeyọri awọn ipo ipolowo giga nikan nipa fifun iye ti o pọju.. Wọn yoo bajẹ ni lati yanju fun awọn ipo kekere.

Lakoko ti ase CPA ni Google Adwords kii ṣe ọna ti o dara julọ lati mu inawo titaja rẹ pọ si, yoo pese ROI ti o ga ju awọn ipolowo didara lọ. Nipa imudarasi didara Dimegilio, o le mu CPA dara si. Ni ọna yi, Awọn inawo ipolowo rẹ kii yoo ga bi o ti le jẹ. Nitorina, nigbamii ti o ba nsere, rii daju pe o n ṣatunṣe fun awọn iyipada ju iye owo lọ.

Ti o ba n wa lati bẹwẹ awọn onimọ-ẹrọ, ilana ti iwadi koko ati ṣiṣẹda ipolongo Adwords ti o munadoko yoo ran ọ lọwọ lati wa awọn koko-ọrọ ti o yẹ. Sibẹsibẹ, awọn nkan kan wa lati ranti nigbati o ba yan awọn koko-ọrọ. O yẹ ki o rii daju pe iru baramu jẹ ẹtọ. Iwadi ọrọ-ọrọ tun le ṣe iranlọwọ fun ọ lati ṣẹda awọn oju-iwe ibalẹ ati awọn ipolowo fun awọn ipo imọ-ẹrọ tuntun. Ti o ba n gba awọn onimọ-ẹrọ sọfitiwia, fun apere, o le ṣẹda ipolongo AdWords lati fa awọn onimọ-ẹrọ titun.

Awọn idiyele

O ṣee ṣe pe o ti gbọ nipa CPC (iye owo fun tẹ) ati CPM (iye owo fun sami), ṣugbọn kini wọn? Awọn ofin naa tọka si awọn idiyele ti ṣiṣe awọn ipolowo ti o da lori awọn jinna ati awọn iwunilori. Lakoko ti awọn ọna mejeeji le jẹ gbowolori, nwọn le se ina alaragbayida padà. Google jẹ ẹrọ wiwa ti o tobi julọ ati awọn miliọnu awọn olumulo alailẹgbẹ pari awọn wiwa lori Google ni oṣu kọọkan. Eyi jẹ ki o ṣe pataki lati gba oju opo wẹẹbu rẹ ni ipo giga fun awọn koko-ọrọ idije-giga.

O da, AdWords n pese ọpọlọpọ awọn irinṣẹ lati ṣe iranlọwọ lati ṣatunṣe awọn olugbo ibi-afẹde rẹ. Lilo awọn ẹda eniyan, ipo, ati ìfọkànsí ẹrọ, o le ṣe akanṣe awọn ipolowo rẹ lati de ọdọ ẹgbẹ kan pato ti eniyan. Fun apere, o le fojusi awọn olumulo alagbeka ti ogbo 18 si 34 tabi awọn olumulo kan pato ilu ni Amẹrika. Metiriki bọtini miiran lati ronu ni Iwọn Didara. Awọn Dimegilio Didara ti o ga julọ tumọ si pe Google yoo fun ipolowo ààyò rẹ, eyi ti igba tumo si kekere iye owo.

Awọn idiyele ti Adwords yatọ pupọ da lori iṣowo rẹ ati iru awọn koko-ọrọ ti o n fojusi. Fun apere, awọn koko-ọrọ ti o gbowolori julọ lori Google ni ibatan si inawo, iṣeduro, ati awọn ile-iṣẹ miiran ti o ṣe pẹlu owo ti o pọju. Awọn koko-ọrọ olokiki miiran pẹlu ẹkọ ati “ìyí.” Ti o ba n gbero lati tẹ awọn aaye wọnyi sii, reti lati san ga CPCs. Bakanna, ti o ba bẹrẹ ohun elo itọju kan, ṣe akiyesi awọn CPC giga.

Awọn ẹya ara ẹrọ

Ti o ba nlo ikanni ipolowo ti a pe ni AdWords fun iṣowo rẹ, o le ṣe iyalẹnu boya o n gba awọn esi to dara julọ ti o ṣeeṣe. Nkan yii yoo jiroro awọn ẹya ti Adwords ti yoo rii daju pe o n gba Bangi pupọ julọ fun owo rẹ. O tun le ṣe iyalẹnu boya ile-ibẹwẹ rẹ n ṣe iṣẹ to dara lati ṣakoso rẹ. Jẹ ki a ṣawari marun ninu awọn ẹya pataki julọ ti Adwords lati ṣe pupọ julọ ti ipolongo titaja rẹ.

Google ti tẹsiwaju si idojukọ lori alagbeka ati adaṣe adaṣe. Awọn “Akọpamọ ati adanwo” iṣẹ ṣiṣe ni AdWords pẹlu awọn ilọsiwaju ọja pataki meji. Akọkọ jẹ a “osere” ipo ti o jẹ ki o ṣe awọn ayipada lai nfa ipolongo ifiwe. Ẹya tuntun yii ti wa tẹlẹ nipasẹ awọn irinṣẹ iṣakoso ẹnikẹta gẹgẹbi Olootu AdWords. O gba ọ laaye lati ṣe idanwo awọn iyatọ oriṣiriṣi ti ipolongo rẹ ati rii boya wọn ni ipa eyikeyi lori iṣowo rẹ.

Ni wiwo tuntun ti AdWords pẹlu nọmba awọn ẹya ti ko si ninu dasibodu atijọ. Sibẹsibẹ, Dasibodu atijọ yoo pẹ lati fẹyìntì. Dasibodu tuntun yoo rọpo taabu Awọn anfani. O ni awọn kaadi akojọpọ pẹlu awọn ọna asopọ si alaye siwaju sii lori awọn ẹya inu taabu yẹn. Ni enu igba yi, o le ṣe atẹle ilọsiwaju ti ipolongo ipolongo rẹ nipa tite lori awọn koko-ọrọ ti o ṣe afihan. O ṣe pataki lati ni oye awọn iyatọ laarin atijọ ati dashboards tuntun lati mu isuna ipolowo rẹ pọ si.

Àfojúsùn àgbègbè

Nigba lilo Google Adwords, o ni aṣayan lati ṣeto ibi-afẹde agbegbe lati rii daju pe awọn ipolowo rẹ han si awọn olumulo nikan ni agbegbe agbegbe kan pato. Geotargeting yoo rii daju pe awọn ipolowo rẹ yoo han si awọn alabara nikan ni agbegbe ti o pato, eyi ti yoo mu awọn iyipada oju opo wẹẹbu rẹ pọ si ati awọn tita Intanẹẹti. Iwọ yoo sanwo fun awọn jinna ti awọn olumulo ti o ṣe pataki si awọn ọja ati iṣẹ rẹ. O le ṣeto iru ipolowo yii nipasẹ awọn nẹtiwọọki awujọ rẹ tabi lori awọn ẹrọ wiwa, ki o le fojusi awọn eniyan da lori ibi ti wọn gbe.

Awọn oriṣi meji ti ibi-afẹde geo-wa pẹlu Google Adwords: agbegbe ati hyperlocal. Iru akọkọ ti geo-afojusun gba ọ laaye lati yan agbegbe kan pato laarin orilẹ-ede kan. Ifojusi agbegbe ni opin ni iwọn, bi kọọkan orilẹ-ede ni o ni awọn oniwe-ara ṣeto ti ilu ati agbegbe. Diẹ ninu awọn orilẹ-ede, sibẹsibẹ, ni a anfani wun. Fun apẹẹrẹ, ni Orilẹ Amẹrika, Awọn agbegbe Kongiresonali le jẹ ìfọkànsí pẹlu Google Adwords. Sibẹsibẹ, Awọn agbegbe Kongiresonali jẹ yiyan ti o tayọ fun Awọn oloselu. Ko dabi awọn agbegbe, o tun le pato agbegbe kan pato laarin ilu kan, bii adugbo, lati dín rẹ jepe.

Bi pẹlu eyikeyi titun tita nwon.Mirza, geo-afojusun le ṣe alekun awọn oṣuwọn iyipada rẹ. Sibẹsibẹ, o yẹ ki o ranti pe diẹ ninu awọn idiwọn wa si aṣayan yii, ati pe o nilo lati mọ bi o ṣe le ṣe imuse rẹ ninu ipolongo rẹ. Lakoko ti o le dun bi aṣayan ti o dara fun awọn iṣowo agbegbe, o le ma jẹ ojutu ti o tọ fun awọn ami iyasọtọ agbaye. Nikẹhin, geo-afojusun kii ṣe aropo fun ilana SEO kariaye ti o munadoko.

Awọn koko-ọrọ pẹlu iwọn wiwa giga

Ọkan ninu awọn ọna ti o munadoko julọ lati de ọdọ awọn alabara to tọ ni lati fojusi awọn alabara ti o n wa awọn ọja tabi iṣẹ rẹ. O ṣe pataki lati mọ awọn koko-ọrọ wo ni iwọn didun wiwa giga, bi iwọnyi jẹ ifigagbaga julọ ati pe o ṣee ṣe lati ṣe agbejade ifihan pupọ julọ ati ipin ipin. Eyi ni diẹ ninu awọn imọran lori bi o ṣe le yan awọn koko-ọrọ to tọ fun iṣowo rẹ. Lilo awọn koko-ọrọ wọnyi yoo ran ọ lọwọ lati ṣe aṣeyọri awọn ipo to dara julọ ni awọn SERPs. Eyi ni diẹ ninu awọn imọran lori yiyan awọn koko-ọrọ to tọ:

Ṣaaju ki o to pinnu lori awọn koko-ọrọ rẹ, ṣe akojọ awọn ọrọ ti o jọmọ. Gbigbọn ọpọlọ jẹ igbesẹ pataki kan ninu iwadii koko. Kọ ọrọ eyikeyi ti o han si ori rẹ. Yan awọn ọrọ ti o ni oye fun iṣowo rẹ ki o lo wọn ninu awọn ipolongo ipolowo rẹ. Ti o ko ba le wa pẹlu ohunkohun lori ara rẹ, ṣe akojọ awọn koko-ọrọ ti o nifẹ si iwadi siwaju sii. Fun apere, o le fẹ lati lo ọrọ kan gẹgẹbi “iyọ” ni ipolongo ipolongo.

Wo awọn iwọn wiwa ni oṣu nipasẹ oṣu. Koko akoko kan le ni iwasoke nla ni iwọn wiwa ni Oṣu Kẹwa, ṣugbọn iwọn wiwa kekere titi di Oṣu Kẹwa. Gbero akoonu rẹ da lori awọn koko-ọrọ wọnyi ni gbogbo ọdun yika. Lati pinnu awọn koko-ọrọ akoko, o le lo Google Trends data tabi Clickstream data. Iwọn wiwa ti Koko le jẹ asiko ni awọn orilẹ-ede oriṣiriṣi. Ti o ba nlo Adwords bi orisun akọkọ ti ijabọ rẹ, rii daju pe o fi sii ninu akoonu rẹ.

Kalokalo awoṣe

Nigbati o ba n gbiyanju lati mu isuna rẹ pọ si lori Adwords, awọn ọna ipilẹ meji lo wa lati ṣe. Akoko, o le lo awọn iṣe iyipada lati ṣe iranlọwọ fun ọ lati ṣeto awọn idu. Nipa akopọ awọn iṣe iyipada, o le ṣe ọkan akọkọ igbese $10 ati awọn miiran Atẹle igbese $20. Fun apere, asiwaju jẹ tọ $10, asiwaju oṣiṣẹ tita jẹ tọ $20, ati ki o kan sale jẹ tọ $50. Nipa lilo ase lori iye, o na diẹ sii lori awọn alabara ti o ni ere lakoko lilo diẹ si awọn iye iyipada kekere.

Ifowopamọ si iye jẹ aṣayan ti o dara julọ nitori pe o fi agbara mu Google si idojukọ lori didara awọn iwunilori ipolowo. O tun ṣe iranlọwọ fun awọn olupolowo lati mu awọn ipolongo wọn pọ si ni ibamu si ohun ti o ṣe pataki julọ fun wọn – ijabọ ti o dara julọ ati ilana iyipada lẹhin ti o le ṣakoso diẹ sii. Iṣapeye fun iye igbesi aye alabara tabi LTV jẹ yiyan ti o dara julọ fun awọn iṣowo ti o fẹ lati ṣe awọn alabara jinna. Ni afikun, o le ni rọọrun tọpa awọn iye iyipada, ki o si mö rẹ ase ilana pẹlu rẹ owo afojusun.

Iye idiyele ti tẹ kọọkan da lori Iwọn Didara ti ipolowo naa, ati isalẹ Dimegilio, awọn din owo tẹ. Sibẹsibẹ, Dimegilio didara ti awọn iwunilori ipolowo yoo ni ipa lori ipolowo ipolowo rẹ ni awọn abajade wiwa. Awọn ikun Didara ti o ga julọ yoo mu awọn aye rẹ pọ si ti iṣafihan, Abajade ni iye owo kekere fun titẹ. Nitorina, CPC kekere yoo jẹ ki isuna rẹ lọ siwaju.

Aṣeyọri ti iṣowo ori ayelujara rẹ da lori arọwọto tita rẹ ati ilowosi alabara. O yẹ ki o mọ bi o ṣe le lo awọn iru ẹrọ PPC bii AdWords lati mu ifihan rẹ pọ si ati adehun igbeyawo alabara. Ka siwaju lati kọ ẹkọ nipa awọn agbegbe pataki wọnyi. Ko tete ni kutukutu lati bẹrẹ lilo awọn iru ẹrọ PPC, pẹlu AdWords. Eyi ni diẹ ninu awọn imọran pataki ati ẹtan lati jẹ ki o bẹrẹ:

Iwadi koko

Ọkan ninu awọn igbesẹ akọkọ si ṣiṣẹda ipolongo AdWords aṣeyọri ni ṣiṣe iwadii koko-ọrọ to dara. Lilo Google Keyword Planner le ṣe iranlọwọ fun ọ lati pinnu nọmba awọn wiwa fun awọn koko-ọrọ ti o n gbero, bi o Elo kọọkan Koko owo, ati paapaa daba awọn ọrọ miiran ati awọn gbolohun ọrọ lati lo. Nigbati o ba ṣe daradara, iwadi yii yoo ṣe iranlọwọ fun ọ lati ṣẹda ipolongo ifọkansi ti o ṣe pataki si ọja ibi-afẹde rẹ. Mimu ni lokan pe diẹ sii ni pato iwadi koko-ọrọ rẹ jẹ, awọn diẹ ìfọkànsí rẹ ìpolówó yoo jẹ.

Ọkan ninu awọn ọna ti o gbajumọ julọ ati ti o munadoko lati bẹrẹ iwadii awọn koko-ọrọ ni lati lo Google Keyword Planner. Ọpa yii ṣe afihan awọn iwọn wiwa fun awọn koko-ọrọ nipasẹ oṣu. Ti awọn koko-ọrọ rẹ ba ga ni ijabọ ooru, o yẹ ki o fojusi wọn ni akoko yẹn. Ọna miiran ti iwadii Koko jẹ lilo awọn irinṣẹ bii Google AdWords’ olupilẹṣẹ ipolowo lati wa awọn koko-ọrọ ti o jọmọ. Ni kete ti o ti dín atokọ ti awọn koko-ọrọ rẹ dinku, o le bẹrẹ ṣiṣẹda akoonu ti o da lori awọn wiwa wọnyẹn.

Lakoko ti o n ṣe iwadii koko-ọrọ rẹ, o yẹ ki o ronu ohun ti o fẹ ki oju opo wẹẹbu rẹ ṣe. Ni ọna yi, iwọ yoo mọ pato ohun ti awọn olugbo ibi-afẹde rẹ n wa. O yẹ ki o tun ro ero wiwa wọn – ni o wa alaye, lilọ kiri, tabi idunadura? Lilo Google Keyword Planner, o le ni imọran awọn koko-ọrọ olokiki fun onakan rẹ. O yẹ ki o tun ṣayẹwo boya awọn koko-ọrọ wọnyi ni ibatan si oju opo wẹẹbu rẹ. Lilo awọn koko-ọrọ ni ipo ti o tọ yoo rii daju pe awọn ipolowo rẹ rii nipasẹ awọn eniyan to tọ.

Lati ṣẹda ilana ilana Koko to munadoko, o yẹ ki o tun ṣe iwadii awọn oludije rẹ’ awọn aaye ayelujara. Awọn oludije rẹ’ awọn oju opo wẹẹbu le ni akoonu ti ko ṣe pataki si awọn ọja tabi iṣẹ rẹ bi tirẹ. Lilo oluṣeto koko-ọrọ Google, iwọ yoo ni anfani lati ṣawari iru awọn koko-ọrọ ti n ṣe awakọ ijabọ julọ si awọn oludije rẹ. O le lẹhinna lo alaye yii lati ṣẹda ilana koko-ọrọ ifigagbaga kan. Ni ọna yi, o le lo ilana yii lati mu ipo oju opo wẹẹbu rẹ dara si lori Google.

Dimegilio didara

Dimegilio Didara fun Adwords jẹ ọkan ninu awọn ifosiwewe pataki julọ lati jẹ ki awọn ipolowo rẹ ni ibamu. Adwords’ Dimegilio didara jẹ ipinnu nipasẹ ṣeto awọn algoridimu ti o jọra si awọn algoridimu ipo Organic. Awọn ti o ga rẹ didara Dimegilio, awọn ipolowo rẹ ti o ṣe pataki diẹ sii yoo jẹ si awọn olugbo rẹ ati nikẹhin oṣuwọn iyipada rẹ. Eyi ni diẹ ninu awọn ọna lati ṣe ilọsiwaju Dimegilio didara ipolowo rẹ. A yoo jiroro diẹ ninu awọn okunfa ti o wọpọ julọ ti o ni agba Dimegilio didara ipolowo rẹ.

Ọna ti o dara lati mu Dimegilio didara rẹ pọ si ni lati ṣe atẹle oṣuwọn iyipada ti awọn ipolowo rẹ. San ifojusi sunmo si Dimegilio didara rẹ ki o yọkuro awọn ipolowo wọnyẹn pẹlu CTR kekere kan. Gbiyanju yiyipada akọle rẹ lati mu iwọn iyipada ti awọn ipolowo rẹ pọ si. Lẹhinna, gbiyanju ipolongo ipolowo tuntun pẹlu ẹda ipolowo ti o yatọ. Eyi yoo mu Dimegilio didara rẹ pọ si ni pataki. Lati mu iwọn iyipada rẹ dara si, fojusi lori imudarasi awọn ẹya mẹta wọnyi:

Idiwọn Didara kekere kan le gbe idiyele idiyele rẹ ga ni Tẹ (CPC). O le yatọ si da lori awọn koko ti o fojusi, ṣugbọn Iwọn Didara giga le dinku CPC rẹ. Lati so ooto, o le nira lati ṣe akiyesi ipa ti Iwọn Didara, ṣugbọn o yoo di kedere lori akoko. Ọpọlọpọ awọn anfani miiran wa si Iwọn Didara giga kan. Ranti pe awọn anfani wọnyi jẹ akopọ lori akoko. O yẹ ki o ko gbiyanju lati ṣe ọkan ayipada moju – ipa yoo kọ ara rẹ lori akoko.

Iwọn Didara ti o ga julọ yoo mu iwoye ipolowo rẹ pọ si ni awọn abajade wiwa. Google ṣe ẹsan fun awọn olupolowo ti o ni anfani lati ṣẹda awọn ipolowo didara ga. Ati ipolowo didara kekere le ṣe ipalara iṣowo rẹ. Ti o ba ni isuna lati ṣe awọn ayipada wọnyi, ro igbanisise ohun ad onkqwe. Ipolowo rẹ yoo jẹ aṣeyọri diẹ sii ati iye owo-doko ti Iwọn Didara rẹ ba ga. Nitorina, gba akiyesi: Dimegilio Didara kii ṣe nkan lati ya ni irọrun.

CPC

Awọn iye owo fun tẹ (CPC) Ipolowo Adwords yatọ da lori awọn ifosiwewe pupọ. Koko ati ile-iṣẹ ti o fojusi pinnu CPC. Eyi pinnu iye owo ti iwọ yoo ni lati sanwo lati ṣiṣẹ ipolongo rẹ. Ni isalẹ wa diẹ ninu awọn okunfa ti o pinnu CPC. Ka siwaju lati ni imọ siwaju sii. -Kini awọn olugbo ti o fẹ lati fojusi? Iru awọn ọja tabi awọn iṣẹ wo ni awọn ipolowo rẹ yoo wu si?

-Elo ni o fẹ lati san fun titẹ? Iye ti o ṣe ko yẹ ki o jẹ diẹ sii ju aaye isinmi-paapaa rẹ lọ. Ṣiṣeto CPC max rẹ ga julọ yoo ja si ni ọpọlọpọ awọn iyipada, eyiti yoo dinku ROI ati tita rẹ nikẹhin. Bakanna, sisọ iye CPC ti o pọju yoo dinku ROI rẹ, ṣugbọn ja si ni diẹ tita. CPC ṣe pataki nitori Google gbe awọn ipolowo rẹ ga si awọn abajade wiwa ti wọn ba ni Ipo Ipolowo giga.

-Elo ni o yẹ ki o na fun titẹ? Lakoko ti CPC ṣe pataki fun gbigba awọn iyipada, CPM dara julọ fun mimu ROI rẹ pọ si. Ni gbogbogbo, o le jo'gun diẹ sii fun titẹ pẹlu CPC kekere kan. Sibẹsibẹ, ti o ba n fojusi CPC kekere kan, yoo rọrun lati gba ROI ti o ga julọ. Ọna ti o dara julọ lati mu isuna Adwords rẹ pọ si ni lati pinnu idiyele apapọ fun titẹ ati ṣe iṣiro idiyele rẹ fun ẹgbẹrun.

-CPC jẹ ipinnu nipasẹ Koko ti o n fojusi ati idiyele fun titẹ ti ipolowo rẹ yoo gba. Ọpọlọpọ awọn okunfa ti yoo ni ipa lori CPC ti ipolowo rẹ, pẹlu ibaramu Koko, ibalẹ iwe didara, ati contextual ifosiwewe. Ti o ba n fojusi awọn koko-ọrọ iyasọtọ, Iwọn Didara to gaju le mu ipadabọ ere fun ọ lori ipolongo PPC rẹ. Nikẹhin, ibi-afẹde rẹ ni lati mu CPC rẹ pọ si bi o ti ṣee ṣe, lai lọ bu.

Titunta ọja

Titaja tuntun pẹlu Google AdWords gba ọ laaye lati ṣafihan awọn ipolowo aṣa si awọn alejo oju opo wẹẹbu iṣaaju. O tun le ṣẹda awọn ipolowo atungbejade ti o da lori awọn kikọ sii lati de ọdọ awọn alejo ti o kọja. Lilo atunlo ọja le fun ọ ni aye lati yi awọn alejo pada si awọn alabara atunlo. Lati ni imọ siwaju sii nipa ilana yii, ka lori. Nkan yii ṣe alaye awọn anfani ati awọn lilo ti atunlo ọja pẹlu AdWords. O le jẹ aṣayan ti o yẹ lati gbero fun iṣowo rẹ.

Titun-titaja jẹ ọna ti o munadoko lati leti awọn alejo ti awọn ọja tabi iṣẹ rẹ. O le ṣẹda awọn iyatọ ipolowo oriṣiriṣi ti o da lori iru ọja ti wọn ti wo tẹlẹ lori aaye rẹ. Fun apere, o le fojusi awọn alejo ti o ṣabẹwo si oju-iwe rira ni ọjọ keje tabi 15 tabi awọn ti o wo oju-iwe nikan ni ọjọ keje. Nipa ìfọkànsí rẹ jepe da lori wọn ihuwasi, o le mu iwọn iyipada rẹ pọ si ati ROI.

Iye owo fun titẹ

Ti o ba n ṣe iyalẹnu iye ti o nlo lori Iye owo fun titẹ fun Adwords, iwọ kii ṣe nikan. Ọpọlọpọ eniyan na soke ti $4 fun tẹ lori ìpolówó. Ati, pẹlu awọn ọtun iwadi, o le dinku nọmba yẹn ni riro. Awọn ọna ẹrọ pupọ le ṣe iranlọwọ fun ọ lati ṣe bẹ. Akoko, geo-afojusun rẹ ìpolówó. Eyi yoo gba ọ laaye lati ṣafihan awọn ipolowo si awọn iru ẹrọ alagbeka kan pato. Ekeji, o le ṣe idinwo nọmba awọn ipolowo ti o ṣafihan lori oju-iwe ti a fun, ki awọn ti o yẹ nikan ni a fihan si awọn alejo rẹ.

AdWords’ CPC jẹ iwọn kekere fun ọpọlọpọ awọn ile-iṣẹ. Awọn apapọ CPC fun a wIwA lori Google jẹ nipa $1 ati $2, ṣugbọn o le de ọdọ $50 ti o ba ti o ba fẹ lati wa ni siwaju sii ìfọkànsí. Ti o da lori ile-iṣẹ rẹ, rẹ idu iye, ati awọn oludije rẹ’ idu, o le na awọn ọgọọgọrun tabi paapaa ẹgbẹẹgbẹrun dọla ni ọjọ kan lori AdWords. Sibẹsibẹ, ranti pe paapaa pẹlu awọn irinṣẹ ọfẹ ti Google, o tun le ṣe owo lati ipolowo.

Ọna miiran ti jijẹ idu rẹ jẹ nipa jijẹ idu rẹ. Sibẹsibẹ, o tọ lati ṣe akiyesi pe awọn ifilọlẹ koko-ọrọ yatọ lati ile-iṣẹ si ile-iṣẹ. Ti o ba wa ni ile-iṣẹ inawo, rẹ apapọ iyipada oṣuwọn jẹ nipa 2.70%. Fun awọn ile-iṣẹ bii iṣowo e-commerce ati iṣeduro, apapọ ni isalẹ meji ninu ogorun. Bo se wu ko ri, o ṣe pataki lati ṣe atẹle awọn ipolongo rẹ ni pẹkipẹki ati ṣatunṣe ase rẹ ni ibamu. Maṣe gbagbe lati lo Google Sheet lati tọpa awọn ipolongo rẹ.

Lakoko ti Dimegilio didara ati CPC ṣe pataki fun ipolongo AdWords rẹ, o yẹ ki o tun ṣe akiyesi ipo-ọrọ Koko rẹ ati oju-iwe ibalẹ. AdWords’ Iwọn Didara jẹ iwọn ti ibaramu akoonu rẹ si awọn oluwadii. Ti o ga julọ CTR rẹ, o ṣee ṣe diẹ sii pe ipolowo rẹ yoo tẹ. Ti oju-iwe ibalẹ rẹ ko ba wulo, Ipolowo rẹ yoo sin sinu awọn SERPs.