Month: July 2022

To make money from Adwords, you need to know how to bid, how to optimize your ads, and how to use the Retargeting and keyword research tools. Ninu nkan yii, you’ll learn how to bid, set up a bidding model, and create compelling ads. Whether you’re a beginner or an advanced user, this information is essential. Using the AdWords interface is simple and straightforward.

Iye owo fun titẹ

While the cost per click for Adwords varies by industry, it usually is less than $1 for a keyword. In other industries, the CPC may be higher, as the average cost per click is between $2 ati $4. But when you’re looking to spend money on advertising, you must consider ROI as well. Ni afikun, the cost per click for a keyword in an industry like legal services can be more than $50, while the CPC in the travel and hospitality industry is only $0.30.

Quality score is another factor that determines the cost per click. This metric is tied to keywords and ad texts. A high Quality Score indicates relevancy and therefore a lower CPC. Likewise, a high CTR indicates that the content on your website is valuable. It also shows how relevant your ads are. As you can see, CPC can increase as the competition for a keyword increases. Nitorina, make sure to optimize your ads to get the most out of them.

You can calculate the ROI of AdWords by checking the industry benchmarks. AdWords benchmarks help you set marketing goals and plan your budget. Fun apere, in the Real Estate industry, the industry average for CPC (Click Through Rate) is 1.91% for the search network, while it’s 0.24% for the display network. Regardless of your industry, benchmarks are useful when setting your budget and goals.

A higher CPC is not necessarily a better or cheaper ad. You can choose between automatic bidding and manual bidding. Automatic bidding is easier to set, especially if you’re new to AdWords. Manual bidding allows you to control the amount offered per click. It’s also best suited for businesses that are new to AdWords and do not have a lot of experience.

Geotargeting is another great way to reduce the cost per click and maximize your ad spend. By targeting your ads based on where a visitor lives, this tactic allows you to target the most relevant audience. Depending on the type of business, geotargeting can boost CTR, improve Quality Score, and decrease your Cost per Click. It’s important to remember that the more targeted your ad is, the better your advertising strategy will be.

Kalokalo awoṣe

You’ve probably heard about the different bidding models in Adwords. But how do you know which is the best one for your campaign? Akoko, you should consider your campaign goal. Are you trying to boost conversions? If so, then you can use CPC (cost-per-click) bidding. Or, do you want to push impressions or micro conversions? You can even use dynamic conversion tracking.

Manual bidding offers more control over ad targeting. Ni afikun, you can set a maximum CPC for a keyword and allocate a specific budget. Manual bidding is more time-consuming, but it guarantees immediate implementation of any changes. Sibẹsibẹ, automated bidding is ideal for large accounts. It can be difficult to monitor and restricts your ability to look at the big picture. Manual bidding gives you granular control and can be a good option if you’re trying to optimize the performance of a specific keyword.

There are two main bidding models in Adwords: Cost-per-click (CPC) and cost-per-mille (CPM). The former is the most common and is best for advertisers targeting a particular audience, while the latter is best for advertisers looking to generate a high volume of traffic. Sibẹsibẹ, both types of campaigns can benefit from the cost-per-mille bidding model. It provides insight into how many impressions a certain ad is likely to receive. This is particularly helpful for long-term marketing campaigns.

You can monitor your keyword performance by using Google’s free conversion tracking tool. Google’s conversion tracking tool will show you exactly how many customers click on your ads. You can also track the costs per click to find out which keywords are costing you more money. This information can help you make a good decision. With these tools at your disposal, you’ll be able to maximize your conversions while reducing the cost of every click.

Target CPA bidding focuses on driving conversions. With this type of bidding, the bids for your campaign are set based on the cost-per-acquisition (CPA). Ni gbolohun miran, you pay for each individual impression that a potential customer receives. While CPA bidding is a complex model, knowing your CPA will allow you to set the most effective bids for your campaign. Nitorina, kini o nduro? Get started today and maximize your conversions with Adwords!

Atunṣe

When you run a business, retargeting with Adwords is a great way to keep in touch with your customers and reach new ones. Pẹlu Google Adwords, you can place Script tags in your site so that people who have previously visited your site will see those ads again. It can be used across social channels, as well. Ni pato, statistics show that 6 out of 10 cart abandoners will come back to complete their purchases within 24 wakati.

Retargeting works best when you target the right audience. Fun apere, if your remarketing campaign is aimed at people who have already purchased something from your website, you should choose an image that has a look and feel that matches the site. Consumers who have visited a wedding dress page are more likely to purchase the dress than those who have only browsed the site. This can help you make your ads relevant to the products you are selling.

One effective way to use retargeting on social media is to use Facebook. Not only is this a great way to generate leads, it is also a great way to build a Twitter following. Twitter has more than 75% mobile users, so make sure your ads are mobile-friendly. Retargeting with Adwords is a great way to make sure you’re capturing the attention of your audience and converting them into customers.

Retargeting with Adwords can also help you target specific visitors. Fun apere, if a visitor visited your website and then purchased a product, you can create an audience that matches that person. AdWords will then display those ads to that person throughout the entire Google Display Network. For best results, segment your website visitors first by comparing their demographics. Once you’ve done that, you’ll be able to target your remarketing efforts to the specific types of visitors.

Iwadi koko

To make the most of your ad campaign, you must know how to create relevant content. Content marketing is a big topic these days. To create content that will attract customers, you should research terms related to your niche and plug them into Google. Track how many searches are made for these terms per month, and how many times people click on the ads for these terms. Lẹhinna, create content around those popular searches. Ni ọna yi, you will not only create quality content for your customers, but you’ll also have a better chance of being ranked higher.

The most effective way to start your keyword research is to create a buyer persona, or ideal customer. Create a buyer persona by identifying the characteristics, influences, and buying habits of your ideal customer. Based on this information, you can narrow down the list of possible keywords. Once you have a buyer persona, you can use a keyword research tool to find the most relevant keywords. Lẹhinna, you’ll know which ones have the highest likelihood of ranking.

As mentioned above, the focus of AdWords keyword research is on intent. Google is targeting users who are actively searching for a solution. Those searching for a branding company in London will not see your ad, while those browsing in a fashion magazine might be browsing for education. By using phrase match keywords, you’ll get targeted customers who are actually looking for what you’re offering. These searchers will be more likely to click on your ad if they can identify with it.

You can use the keyword planner to see what phrases have the most search volume, and how many times a certain term has been searched for each month. In addition to the monthly search volume, you can also look at trends in real-time, including Google Trends data and your local demographics. With this, you can determine whether a phrase has a high search volume and whether it is trending or rising. When your keyword research is complete, you’ll have a list of relevant keywords to target for your ads.

Ti o ba jẹ oniwun iṣowo, o ti ṣee lo Google's Adwords Syeed lati polowo iṣowo rẹ. Awọn ọna pupọ lo wa lati ṣe agbekalẹ akọọlẹ rẹ lati rii daju pe o gba Bangi pupọ julọ fun owo rẹ. Ninu nkan yii, a yoo bo awọn ipilẹ ti ase lori awọn koko-ọrọ ti o samisi, fojusi awọn olugbo rẹ nipa lilo ibaramu gbolohun ọrọ, ati ipasẹ awọn iyipada. Nkan yii jẹ ipinnu lati fun ọ ni imọ pataki lati mu imunadoko awọn akitiyan ipolowo rẹ pọ si lori pẹpẹ Google.

Ṣe ipolowo lori pẹpẹ Google's Adwords

Awọn idi pupọ lo wa idi ti o ṣe pataki lati polowo lori pẹpẹ Google's Adwords. Akoko, Iwọ yoo gba owo nikan nigbati ẹnikan ba tẹ ipolowo rẹ. Keji, ọna ipolowo yii gba ọ laaye lati tọpinpin awọn abajade ti awọn ipolowo ipolowo rẹ. Iyẹn ọna, o le ṣe awọn ipinnu alaye diẹ sii nipa iye owo ti o nlo lori ipolowo. Ṣugbọn Google Adwords kii ṣe ọna kan ṣoṣo lati polowo lori Google. Lati rii daju pe o ṣiṣẹ fun iṣowo rẹ, iwọ yoo nilo lati ni oye bi pẹpẹ ipolowo yii ṣe n ṣiṣẹ.

AdWords n ṣiṣẹ pẹlu Nẹtiwọọki Ifihan Google, eyi ti o mu nẹtiwọọki Google ti awọn oju opo wẹẹbu ẹnikẹta ṣiṣẹ. Ipolowo rẹ le han ni oke oju-iwe wẹẹbu rẹ, ninu awọn legbe, ṣaaju awọn fidio YouTube, tabi nibikibi ohun miiran. Syeed naa tun ni awọn agbara lati gbe awọn ipolowo sori awọn ohun elo alagbeka ati Gmail. Iwọ yoo ni lati forukọsilẹ awọn aami-išowo rẹ ṣaaju ki o to bẹrẹ ipolowo nipasẹ Google. Eyi tumọ si pe iwọ yoo san diẹ fun titẹ kan ati gba awọn ipo ipolowo to dara julọ.

Ipolowo lori pẹpẹ Google's Adwords jẹ irọrun rọrun lati lo. Awọn ọna pupọ lo wa lati mu isuna rẹ pọ si, pẹlu jijẹ inawo rẹ nigbati awọn abajade ba han. Lati mu aṣeyọri rẹ pọ si, ro igbanisise Google Ifọwọsi onimọran tabi ibẹwẹ lati ran o. Ko si idi ti o ko yẹ ki o gbiyanju rẹ, bi o ti jẹ ọna ti o munadoko-iye owo lati fi awọn ipolowo ifọkansi giga ranṣẹ. Ati ki o ranti, ti o ba gba awọn abajade, o le mu rẹ isuna ni ojo iwaju.

Ipolowo lori pẹpẹ Google's Adwords jẹ ọna ti o lagbara pupọ julọ lati de ọdọ awọn alabara ti o ni agbara kaakiri agbaye. Eto rẹ jẹ pataki titaja, ati awọn ti o idu lori kan pato koko ati awọn gbolohun ọrọ. Ni kete ti o ti yan awọn koko-ọrọ rẹ ati ni Dimegilio didara kan, Ipolowo rẹ yoo han ni iwaju awọn abajade wiwa. Ati apakan ti o dara julọ ni, ko ni iye owo pupọ, ati pe o le bẹrẹ ipolongo kan ni kete bi oni!

Idiyele lori awọn koko-ọrọ ti o samisi

Titi di aipẹ, o ko le ṣagbe lori awọn koko-ọrọ iyasọtọ ti oludije ni Google Adwords. Iyẹn yipada ninu 2004, nigbati Google ṣe afihan idije koko-ọrọ oludije. Awọn ipinnu ni ojurere ti Google, eyiti o ni eto imulo gbigba awọn oludije laaye lati lo aami-išowo wọn ni ẹda ipolowo, fi agbara mu ọpọlọpọ awọn abanidije iṣowo lati lo awọn orukọ iyasọtọ tiwọn ni awọn ipolowo. Bayi, sibẹsibẹ, yi eto imulo ti wa ni ifasilẹ awọn.

Ṣaaju ki o to ṣe ere lori koko-ọrọ ti o samisi, rii daju pe o ni igbanilaaye lati lo. Google ni awọn itọnisọna ipolowo wiwa ti o rọrun ti o kan awọn ami-iṣowo. Nigbati ase lori ami oludije, yago fun pẹlu orukọ oludije ninu ẹda ipolowo. Ṣiṣe bẹ yoo ja si awọn ikun didara kekere. Laibikita idi, o jẹ iṣe ti o dara lati ni ipo ti o ga julọ ninu awọn abajade wiwa.

Idi ti o tobi julọ lati ma ṣe ifilọlẹ lori koko-ọrọ ti o samisi ni pe o le nira lati ṣe iyatọ laarin awọn abajade wiwa Organic ati awọn ipolowo isanwo. Sibẹsibẹ, ti aami-iṣowo rẹ ba ti forukọsilẹ pẹlu Google, o le ṣee lo lori awọn aaye alaye. Awọn oju-iwe atunyẹwo jẹ apẹẹrẹ ti eyi. Awọn burandi nla tun lo awọn aami-išowo wọn ninu ẹda ipolowo wọn, ati pe wọn wa laarin ẹtọ wọn lati ṣe bẹ. Awọn ile-iṣẹ wọnyi ni itara lati wa ni oke awọn abajade wiwa fun awọn ọja ati iṣẹ ti wọn samisi.

Awọn aami-iṣowo jẹ niyelori. O le fẹ lati ronu lilo wọn ninu ọrọ ipolowo rẹ lati ṣe igbega ọja rẹ. Lakoko ti wọn le nira lati lo ninu awọn ipolowo, wọn tun ṣee ṣe ni awọn igba miiran. Awọn ofin aabo-iṣowo yẹ ki o lo fun awọn idi alaye, bi bulọọgi. O tun gbọdọ ni oju-iwe ibalẹ kan ti o ni awọn ofin aami-iṣowo ninu ati pe o gbọdọ jẹ ki o ye ohun ti erongba iṣowo rẹ jẹ. Ti o ba n ta awọn paati, o gbọdọ sọ eyi ni kedere ati ṣafihan idiyele tabi ọna asopọ kan fun rira ohun kan.

Ti awọn oludije rẹ ba lo orukọ ti o samisi, o yẹ ki o paṣẹ lori awọn ofin wọnyẹn ni Adwords. Bibẹẹkọ, o le dojuko Dimegilio didara kekere ati idiyele fun awọn titẹ. Jubẹlọ, Awọn oludije rẹ le ma mọ orukọ ami iyasọtọ rẹ ati pe kii yoo ni oye kan pe o n paṣẹ lori wọn. Ni enu igba yi, Idije le jẹ ase lori awọn ofin kanna. O le gbiyanju lati jẹ ki o jẹ aaye kan lati lo orukọ iyasọtọ tirẹ bi Koko-iṣowo ti a samisi.

Awọn olugbo ibi-afẹde pẹlu ibaramu gbolohun ọrọ

Lakoko ti o le ro pe ibaramu gbooro jẹ ọna kan ṣoṣo lati fojusi awọn alabara rẹ, baramu gbolohun yoo fun ọ ni iṣakoso diẹ sii. Pẹlu baramu gbolohun, Awọn ipolowo rẹ nikan yoo han nigbati ẹnikan ba tẹ gbolohun kan, pẹlu eyikeyi awọn iyatọ ti o sunmọ ati awọn ọrọ miiran ṣaaju tabi lẹhin Koko rẹ. Fun apere, o le fojusi awọn iṣẹ gige odan nipasẹ ipo ati wo atokọ ti awọn iṣẹ agbegbe ati awọn oṣuwọn asiko wọn. Lilo gbolohun ọrọ kan, sibẹsibẹ, jẹ diẹ gbowolori ju gbooro baramu, nitorina o tọ lati ro awọn aṣayan miiran.

Lilo ibaramu gbolohun le ṣe alekun CTR ati awọn iyipada, ati ki o le din wasted ad inawo. Ibalẹ si ibaramu gbolohun ọrọ ni pe o fi opin si inawo ipolowo rẹ si awọn wiwa ti o ni koko-ọrọ gangan ninu, eyi ti o le se idinwo rẹ arọwọto. Ti o ba n ṣe idanwo awọn imọran tuntun, sibẹsibẹ, Ibaramu gbooro le jẹ aṣayan ti o dara julọ. Eto yii jẹ ki o ṣe idanwo awọn ipolowo tuntun ki o wo kini o ṣiṣẹ. Nigba ti o ba de si ipolowo iṣẹ, iwọ yoo fẹ lati rii daju pe o n fojusi awọn olugbo ti o tọ pẹlu awọn koko-ọrọ to tọ.

Ti o ba n polowo ọja tabi iṣẹ ti o jẹ olokiki ni gbogbogbo, baramu gbolohun ọrọ koko jẹ ọna ti o dara julọ lati dojukọ ẹgbẹ yii. Ibaramu gbolohun ọrọ ṣiṣẹ nipa ṣiṣe idaniloju pe awọn ipolowo rẹ fihan nikan si awọn eniyan ti o ti wa koko-ọrọ gangan tabi gbolohun ọrọ. Bọtini naa ni lati rii daju pe gbolohun ọrọ ti o lo wa ni ọna ti o pe ki o han ni awọn abajade wiwa oke. Ni ọna yi, iwọ yoo yago fun jafara isuna ipolowo rẹ lori ijabọ ti ko ṣe pataki.

Baramu gbolohun le ṣe iranlọwọ fun ọ lati ṣe itupalẹ awọn iwadii alabara lati pinnu iru awọn koko-ọrọ wo ni wọn n wa. O ṣe iranlọwọ paapaa ti o ba n wa awọn alabara kan pato. Lilo ibaramu gbolohun ọrọ ni Adwords yoo dín awọn olugbo ibi-afẹde rẹ dín ati ilọsiwaju iṣẹ ti ipolongo ipolowo rẹ. Ati, nigba ti o ba lo o tọ, iwọ yoo rii ipadabọ ti o ga julọ lori inawo ipolowo. Ni kete ti o ti ni oye awọn ọna wọnyi, iwọ yoo ni anfani lati ṣaṣeyọri awọn ibi-afẹde rẹ ni iyara ati pẹlu konge diẹ sii ju ti iṣaaju lọ.

Ọnà miiran lati fojusi eniyan ni lati ṣẹda awọn atokọ ibaramu. Awọn atokọ wọnyi le pẹlu awọn alejo oju opo wẹẹbu eyikeyi tabi awọn eniyan ti o ṣe awọn iṣe kan pato lori oju opo wẹẹbu rẹ. Pẹlu awọn akojọ ijora, o le fojusi awọn olumulo kan pato ti o da lori awọn ifẹ wọn. Ati, ti o ba ni ọja ti eniyan ti ra laipe, o le lo iyẹn lati dojukọ wọn pẹlu awọn ipolowo. Nigbamii ti o ṣẹda titun kan jepe, rii daju pe o lo atokọ ibaramu aṣa.

Tọpa awọn iyipada pẹlu ibaamu gbolohun ọrọ

Ti o ba n wa ilọsiwaju ipolongo titaja ẹrọ wiwa rẹ, o le ronu nipa lilo iyipada gbolohun baramu dipo ibaramu gbooro. Awọn iyipada wọnyi ti lo ni wiwa isanwo lati ibẹrẹ ti ikanni naa, ati pe wọn gba ọ laaye lati jẹ kongẹ diẹ sii nigbati o ba n ṣafihan awọn ipolowo rẹ. Nigba ti eyi le dun bi imọran to dara, ọpọlọpọ awọn olupolowo ṣe aniyan nipa sisọnu inawo ipolowo wọn ti wọn ko ba yipada koko-ọrọ ibaramu gbooro wọn. Ni afikun, Koko-ọrọ ibaamu gbolohun le fa ipolowo rẹ fun awọn wiwa ti ko ni iṣakoso, sokale ibaramu ti ipolowo rẹ.

Ọnà miiran lati mu awọn gbolohun ọrọ koko rẹ dara si ni lati ṣafikun “+” si awọn ọrọ kọọkan. Eyi yoo sọ fun Google pe ọrọ ti o fẹ lati fojusi gbọdọ ṣee lo ninu awọn wiwa. Fun apere, ti ẹnikan ba wa “osan tabili fitila,” Ipolowo rẹ yoo han nikan nigbati eniyan ba ti tẹ gbolohun gangan sii. Ọna yii jẹ apẹrẹ fun awọn eniyan ti o n wa “osan tabili fitila,” nitori pe yoo han nikan si awọn eniyan ti o tẹ ninu gbolohun ọrọ gangan, kuku ju gbogboogbo.

To increase CTR and conversion rates, it’s imperative to include numbers into the headline of your ads. Research shows that incorporating numbers into the headline of your ads increases CTR by 217%. But that doesn’t mean you should reinvent the wheel. The trick is to craft a compelling value proposition and hook without reinventing the wheel. While clever ads can increase CTR, they can be costly. Nitorina, let’s take a look at some simple but effective strategies.

Iwadi koko

To make the most of your AdWords campaign, you must conduct keyword research. Keywords can be chosen based on their popularity, cost per click, and search volume. Google Keyword Planner is a free tool you can use for this purpose. By using this tool, you can determine the average number of searches a keyword receives each month and the cost per click for each keyword. Google Keyword Planner also suggests related keywords that you can use to build more targeted campaigns.

Once you have a list of keywords, it is time to prioritize them. Focus on a handful of the most popular terms. Keep in mind that fewer keywords will result in a more targeted campaign and greater profits. Sibẹsibẹ, if you don’t have the time to do keyword research for every keyword, you can use a free tool like SEMrush to find out which keywords your target audience is typing in. It is also possible to use a keyword research tool like SEMrush to find out how many results show up on a SERP.

Another tool that is free and can be used to perform keyword research is Ahrefs. It is a good place to start, as it allows you to view your competitors’ ijabọ aaye ayelujara, competition, and keyword volume. You can also see what type of websites are ranking for those keywords and analyze their strategies. This is crucial, since these keywords are what you want to rank on Google. Sibẹsibẹ, it is not always easy to share these findings with other parties.

Using Google’s Keyword Planner allows you to see search volumes by month, which can help you target your ads with more specific terms. The keyword planner also allows you to see similar keywords. This tool also shows you the number of people searching for a keyword based on your constraints. You can even use Google’s Keyword Planner to see which keywords are competing for the same keywords as yours. These tools will give you an idea of the most popular keywords and help you find the best ones for your ad campaigns.

Kalokalo awoṣe

The cost-per-click (CPC) strategy can generate more low-cost impressions than CPM, particularly for ads that are below the fold. Sibẹsibẹ, CPM works best when brand awareness is your primary goal. Manual CPC bidding focuses on setting bids for specific keywords. In this model, you can use higher bids only for these keywords to maximize visibility. Sibẹsibẹ, this method can be time-consuming.

Adwords allows you to change your bids by campaign and ad group level. These bid adjustments are called bid modifiers. Bid modifiers are available for Platform, InteractionType, and PreferredContent. These are maintained at the ad group level through the AdGroupCriterionService. Likewise, campaign-level bid adjustments can be made via the CampaignBidModifierService. Google also provides an API for these adjustments.

The default ad placement is called Broad Match. This type shows your ad on the search engine’s page for any keyword, including synonyms and related searches. While this approach results in a large number of impressions, it also has a higher cost. Other types of match include Exact Match, Phrase Match, and Negative Match. In general, the more specific your match, the lower your cost will be.

The Bidding model for Adwords uses a variety of techniques to help you optimize your ad campaigns. Fun apẹẹrẹ, you can set the maximum bid for a particular keyword, then adjust your bid based on how many conversions you’ve received. If you’ve made a sale, AdWords will increase your bid based on that. For more advanced users, you can also use dynamic conversion tracking.

Target CPA bidding is a type of ad strategy that focuses on driving conversions. It sets bids for a campaign based on CPA (Cost per Acquisition), which is the cost to acquire a single customer. This model can be complex if you don’t know your acquisition cost (CPA) or how many conversions your ads drive. Sibẹsibẹ, the more you know about CPA, the more you’ll know how to set your bids accordingly.

Manual bidding is also an option to increase clicks, impressions, and video views. Choosing this strategy will allow you to control your budget while boosting the ROI of your campaigns. Sibẹsibẹ, you should note that manual bidding is not recommended for every campaign. A more appropriate option would be to use the maximize conversions strategy, which is hands-off and requires less effort. You can also increase your daily budget if you find your average spend is lower than your daily budget.

Quality scores

To improve your Quality Scores in Adwords, you need to pay attention to certain key factors. These factors affect your Quality Score individually and collectively, and may require adjustments to your website. Listed below are some things to consider to improve your Quality Score:

Your Quality Score is directly related to how well your ad performs. A high Quality Score translates into a strong user experience. Increasing your Quality Score is also a good idea as it will help you boost your Ad Rank and lower your cost per click. Whether you’re aiming for higher visibility on Google or a lower CPC, the Quality Score will affect the performance of your ad over time. In addition to this, a high Quality Score will improve your ad’s placement in search results and lower your cost per click.

You can improve your Quality Score by optimizing your ad’s keyword relevance. Keyword match refers to how closely your ad matches the user’s search query. Your ad’s keyword relevancy is measured using the Quality Score, and will determine how your ads are displayed. Your ad should tell potential customers what they can expect from your business, offer a compelling call to action, and be attractive to users on all devices.

The three factors that influence your account’s Quality Score are: the expected clickthrough rate (CTR), landing page experience (LE), and the ad’s relevance to the searcher’s intent. When you compare the scores of keywords that appear under different ad groups, you’ll see that the Quality Scores for those keywords will differ from the same keywords in other ad groups. The reasons for this include different ad creative, ibalẹ ojúewé, demographic targeting, ati siwaju sii. If your ad receives a low Quality Score, you’ll have a better understanding of how the quality score is calculated. The results of this analysis are published on Google’s website and are updated every few days.

In the Adwords auction, your Quality Score influences the rank of your ad and cost per click. You’ll find that lower CPC means less money spent per click. Quality Scores should also be considered for your bid. The higher your Quality Score, the more likely you’ll be displayed in your ad. In the ad auction, a higher CPC will generate more revenue for the search engine.

Iye owo

One of the most important questions you have to ask yourself is “what is the cost of Adwords?” Most business owners are unaware of the costs associated with online advertising. Cost per click or CPC is a cost that is regulated by Google Adwords using a metric called the maximum CPC. This metric allows advertisers to control their bids according to the amount of money they can afford to spend for each click. The cost of each click is dependent on the size of your business and the industry you’re in.

To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.

The most common method for determining cost of Adwords is the cost per click (PPC). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, bidding method is useful for both types of campaigns. CPM gives you insight into the number of impressions your advert receives, which is important when developing a long-term marketing campaign.

As the number of competitors on the internet continues to rise, the cost of Adwords is getting out of hand. Just a few years ago, paying for clicks was still a relatively low cost. Bayi, with more people bidding on Adwords, it’s possible for new businesses to spend EUR5 per click on some keywords. Nitorina, how can you avoid spending more money on your Adwords campaigns? There are many ways to control the costs associated with Adwords.

Ti o ba fẹ mọ bi o ṣe le ṣeto akọọlẹ Adwords rẹ lati mu ipadabọ pọ si lori inawo ipolowo rẹ, ka yi article. Nkan yii yoo kọja Awọn idiyele, Awọn anfani, Ifojusi ati Koko. Ni kete ti o ba loye awọn imọran ipilẹ mẹta wọnyi, iwọ yoo ṣetan lati bẹrẹ. Ni kete ti o ba ṣetan lati bẹrẹ, ṣayẹwo idanwo ọfẹ. O tun le ṣe igbasilẹ sọfitiwia ipolowo Adwords Nibi. O le lẹhinna bẹrẹ kikọ akọọlẹ rẹ.

Awọn idiyele

Google na diẹ sii ju $50 miliọnu ni ọdun kan lori AdWords, pẹlu awọn ile-iṣẹ iṣeduro ati awọn ile-iṣẹ inawo ti n san awọn idiyele ti o ga julọ. Ni afikun, Amazon na kan akude iye bi daradara, inawo diẹ ẹ sii ju $50 milionu lododun lori AdWords. Ṣugbọn kini idiyele gangan? Bawo ni o ṣe le sọ? Awọn atẹle yoo fun ọ ni imọran gbogbogbo. Akoko, o yẹ ki o ro CPC fun kọọkan Koko. CPC ti o kere ju ti senti marun-un ko ni ka awọn koko-ọrọ idiyele giga. Awọn koko-ọrọ ti o ga julọ le jẹ iye to bi $50 fun tẹ.

Ọna miiran lati ṣe iṣiro iye owo jẹ nipa iṣiro oṣuwọn iyipada. Nọmba yii yoo fihan iye igba ti alejo kan ṣe iṣe kan pato. Fun apere, o le ṣeto koodu alailẹgbẹ kan lati tọpa awọn ṣiṣe alabapin imeeli, ati olupin AdWords yoo ping olupin lati ṣe atunṣe alaye yii. Iwọ yoo ṣe isodipupo nọmba yii nipasẹ 1,000 lati ṣe iṣiro iye owo iyipada. O le lẹhinna lo awọn iye wọnyi lati pinnu idiyele ti awọn ipolongo AdWords.

Ibamu ipolowo jẹ ifosiwewe pataki. Ibaramu ipolowo ti o pọ si le ṣe alekun awọn iwọn titẹ-nipasẹ awọn oṣuwọn ati Awọn Dimegilio Didara. Iyipada Iyipada n ṣakoso awọn idu lori ipele koko lati le wakọ awọn iyipada ni tabi isalẹ iye owo ti olupolowo kan pato fun iyipada, tabi CPA. Awọn ipolowo rẹ ṣe pataki diẹ sii, ti o ga julọ CPC rẹ yoo jẹ. Ṣugbọn kini ti ipolongo rẹ ko ba ṣiṣẹ bi a ti pinnu? O le ma fẹ lati padanu owo lori awọn ipolowo ti ko munadoko.

Awọn koko-ọrọ mẹwa ti o gbowolori julọ lori AdWords ṣe pẹlu inawo ati awọn ile-iṣẹ ti o ṣakoso awọn akopọ owo nla. Fun apẹẹrẹ, koko “ìyí” tabi “eko” ga lori atokọ ti awọn koko-ọrọ Google gbowolori. Ti o ba n ronu titẹ si aaye ti eto-ẹkọ, murasilẹ lati san CPC nla kan fun koko ti o ni iwọn didun wiwa kekere. Iwọ yoo tun fẹ lati mọ idiyele fun titẹ eyikeyi awọn koko-ọrọ ti o ni ibatan si awọn ohun elo itọju.

Niwọn igba ti o le ṣakoso isuna rẹ, Google AdWords le jẹ aṣayan nla fun awọn iṣowo kekere. O le ṣakoso iye ti o na fun titẹ nipasẹ ibi-afẹde geo, ìfọkànsí ẹrọ, ati siwaju sii. Ṣugbọn ranti, iwọ kii ṣe nikan! Google n dojukọ idije lile lati AskJeeves ati Lycos. Wọn n koju ijọba Google gẹgẹ bi ẹrọ wiwa isanwo akọkọ ni agbaye.

Awọn anfani

Google AdWords jẹ pẹpẹ kan fun ipolowo isanwo-fun-tẹ. O ṣe akoso awọn ipolowo ti o han ni oke awọn wiwa Google. Fere gbogbo iṣowo le ni anfani lati AdWords, nitori ti awọn oniwe atorunwa anfani. Awọn aṣayan ifọkansi ti o lagbara lọ kọja yiyan yiyan awọn olugbo ibi-afẹde kan ti o da lori ipo tabi iwulo. O le fojusi awọn eniyan ti o da lori awọn ọrọ gangan ti wọn tẹ sinu Google, ni idaniloju pe o ṣe ipolowo nikan si awọn alabara ti o ṣetan lati ra.

Google Adwords ṣe iwọn ohun gbogbo, lati idu to ipolowo ipo. Pẹlu Google Adwords, o le ṣe atẹle ati ṣatunṣe awọn idiyele idu rẹ lati gba ipadabọ ti o dara julọ ni gbogbo titẹ. Ẹgbẹ Google Adwords yoo pese fun ọ ni ọsẹ-meji, osẹ-sẹsẹ, ati oṣooṣu iroyin. Ipolongo rẹ le mu soke si meje alejo fun ọjọ kan, ti o ba ni orire. Lati gba pupọ julọ ninu Adwords, iwọ yoo nilo lati ni oye ti ohun ti o n gbiyanju lati ṣaṣeyọri.

Nigbati akawe si SEO, AdWords jẹ ohun elo ti o munadoko diẹ sii fun wiwakọ ijabọ ati awọn itọsọna. Ipolowo PPC jẹ rọ, asekale, ati idiwon, eyiti o tumọ si pe iwọ yoo sanwo nikan nigbati ẹnikan ba tẹ ipolowo rẹ. Ni afikun, iwọ yoo mọ pato awọn koko-ọrọ ti o mu ọ ni ijabọ julọ, eyi ti o faye gba o lati mu rẹ tita nwon.Mirza. O tun le tọpa awọn iyipada nipasẹ AdWords.

Olootu AdWords Google jẹ ki wiwo rọrun lati lo ati ṣe iranlọwọ fun ọ lati ṣakoso ipolongo rẹ. Paapa ti o ba ṣakoso akọọlẹ AdWords nla kan, Olootu AdWords yoo jẹ ki ṣiṣakoso ipolongo rẹ daradara siwaju sii. Google tẹsiwaju lati ṣe igbega ọpa yii, ati pe o ni ọpọlọpọ awọn anfani miiran fun awọn oniwun iṣowo. Ti o ba n wa ojutu kan fun awọn iwulo ipolowo iṣowo rẹ, Olootu AdWords jẹ ọkan ninu awọn irinṣẹ to wulo julọ ti o wa.

Ni afikun si ipasẹ awọn iyipada, AdWords nfunni ni ọpọlọpọ awọn irinṣẹ idanwo lati ṣe iranlọwọ fun ọ lati ṣẹda ipolongo ipolowo pipe. O le ṣe idanwo awọn akọle, ọrọ, ati awọn aworan pẹlu awọn irinṣẹ AdWords ati wo iru eyi ti o ṣe dara julọ. O le paapaa ṣe idanwo awọn ọja tuntun rẹ pẹlu AdWords. Awọn anfani ti AdWords jẹ ailopin. Nitorina, kini o nduro? Bẹrẹ loni ki o bẹrẹ si ni anfani lati AdWords!

Ìfọkànsí

Ifojusi awọn ipolongo Adwords rẹ si awọn olugbo kan pato le ṣe iranlọwọ fun ọ lati mu iwọn iyipada rẹ pọ si ati igbelaruge ijabọ oju opo wẹẹbu rẹ. AdWords nfunni ni awọn ọna pupọ fun eyi, ṣugbọn ọna ti o munadoko julọ le jẹ apapo awọn ọna. Gbogbo rẹ da lori awọn ibi-afẹde rẹ. Lati ni imọ siwaju sii nipa awọn ọna oriṣiriṣi wọnyi, ka lori! Bakannaa, maṣe gbagbe lati ṣe idanwo awọn ipolongo rẹ! A yoo jiroro bi o ṣe le ṣe idanwo awọn oriṣiriṣi iru ifọkansi ni Adwords.

Ifojusi owo-wiwọle jẹ apẹẹrẹ ti ẹgbẹ ipo ibi eniyan. Iru ifọkansi yii da lori data IRS ti a tu silẹ ni gbangba. Lakoko ti o wa ni Amẹrika nikan, Google AdWords le fa alaye lati IRS ki o si tẹ sii sinu AdWords, gbigba ọ laaye lati ṣẹda awọn atokọ ti o da lori ipo ati awọn koodu zip. O tun le lo aṣayan Ifọkansi Owo-wiwọle fun ipolowo ìfọkànsí. Ti o ba mọ iru awọn ẹda eniyan wo ni awọn olugbo rẹ jẹ ti, o le pin awọn ipolongo AdWords rẹ ni ibamu.

Ọnà miiran lati fojusi awọn ipolongo Adwords rẹ jẹ nipa yiyan koko-ọrọ kan pato tabi koko-ọrọ. Eyi n gba ọ laaye lati fojusi awọn olugbo ti o gbooro pẹlu igbiyanju diẹ. Sibẹsibẹ, Àwákirí koko jẹ kere si igbẹkẹle lori awọn koko-ọrọ kan pato. Ifojusi koko jẹ ohun elo to dara julọ nigba lilo ni apapo pẹlu awọn koko-ọrọ. Fun apere, o le lo awọn koko-ọrọ fun awọn iṣẹ oju opo wẹẹbu rẹ tabi awọn ọja, tabi fun kan pato iṣẹlẹ tabi brand. Ṣugbọn eyikeyi ọna ti o yan, iwọ yoo ni anfani lati de ọdọ awọn olugbo ibi-afẹde rẹ ati mu awọn iyipada rẹ pọ si.

Ọna ti o tẹle lati fojusi awọn ipolowo AdWords ni lati yan awọn olugbo wọn da lori apapọ owo-wiwọle wọn, ipo, ati siwaju sii. Aṣayan yii wulo fun awọn onijaja ti o fẹ lati rii daju pe awọn ipolowo ti wọn nlo owo wọn lori yoo de ọdọ awọn olugbo ti o ṣeese lati ra.. Ni ọna yi, o le ni idaniloju pe ipolongo ipolowo rẹ yoo de ọdọ awọn olugbo ti o ṣee ṣe lati ra ọja rẹ. Ṣugbọn bawo ni o ṣe le ṣe iyẹn?

Awọn ọrọ-ọrọ

Nigbati o ba yan awọn koko-ọrọ fun ipolowo rẹ, gbiyanju lati yago fun awọn ọrọ gbooro tabi awọn ọrọ ti ko ni ibatan si iṣowo rẹ. O fẹ lati fojusi awọn jinna ti o yẹ lati ọdọ awọn alabara ti o ni oye ati jẹ ki awọn iwunilori rẹ kere si. Fun apere, ti o ba ni ile itaja atunṣe kọmputa, maṣe polowo iṣowo rẹ nipa lilo ọrọ naa “kọmputa.” Ati lakoko ti o ko le yago fun awọn ọrọ-ọrọ gbooro, o le dinku iye owo PPC rẹ nipa lilo awọn itumọ ọrọ-ọrọ, sunmọ awọn iyatọ, ati awọn ọrọ ti o jọmọ itumọ-ọrọ.

Lakoko ti awọn koko-ọrọ iru gigun le dabi iwunilori ni akọkọ, SEM duro lati ko fẹran wọn. Ni gbolohun miran, ti o ba ti ẹnikan orisi ni “wifi ọrọigbaniwọle” boya wọn ko wa ọja tabi iṣẹ rẹ. Wọn ti wa ni boya gbiyanju lati ji rẹ alailowaya nẹtiwọki, tabi àbẹwò a ore. Ko si awọn ipo wọnyi yoo dara fun ipolongo ipolowo rẹ. Dipo, lo awọn koko-ọrọ gigun-gun ti o ṣe pataki si ọja tabi iṣẹ rẹ.

Ọnà miiran lati wa awọn koko-ọrọ iyipada kekere ni lati ṣiṣe awọn ipolongo odi. O le fa awọn koko-ọrọ kan kuro ninu ipolongo rẹ ni ipele ẹgbẹ ipolowo. Eyi ṣe iranlọwọ paapaa ti awọn ipolowo rẹ ko ba n ṣe tita tita. Ṣugbọn eyi ko ṣee ṣe nigbagbogbo. Awọn ẹtan kan wa lati wa awọn koko-ọrọ iyipada. Ṣayẹwo nkan yii nipasẹ Iwe akọọlẹ Ẹrọ Iwadi fun alaye diẹ sii. O ni ọpọlọpọ awọn imọran fun idamo awọn koko-ọrọ iyipada giga. Ti o ko ba tii ṣe eyi sibẹsibẹ, o le bẹrẹ idanwo pẹlu awọn ọgbọn wọnyi loni.

Ohun pataki julọ lati ranti nipa awọn koko-ọrọ fun Adwords ni pe wọn ṣe ipa pataki ni ibamu awọn ipolowo rẹ pẹlu awọn alabara ifojusọna. Nipa lilo awọn koko-ọrọ to gaju, Awọn ipolowo rẹ yoo han si awọn asesewa ti o ni oye giga ti o wa siwaju si isalẹ aaye rira. Ni ọna yi, o le de ọdọ olugbo ti o ni agbara ti o ni anfani lati yipada. Awọn oriṣi pataki mẹta ti awọn koko-ọrọ wa, idunadura, alaye, ati aṣa. O le lo eyikeyi ninu iru awọn koko-ọrọ lati fojusi ẹgbẹ alabara kan pato.

Ọnà miiran lati wa awọn koko-ọrọ ti o ga julọ ni lati lo ọpa ọrọ-ọrọ ti Google pese. O tun le lo ijabọ awọn ibeere wiwa atupale Google ọga wẹẹbu. Lati le mu awọn aye rẹ pọ si ti nini awọn iyipada, lo awọn koko-ọrọ ti o ni ibatan si akoonu oju opo wẹẹbu rẹ. Fun apere, ti o ba ta aso, gbiyanju lati lo ọrọ naa “aṣa” bi Koko. Eyi yoo ṣe iranlọwọ fun ipolongo rẹ lati ṣe akiyesi nipasẹ awọn ti o nifẹ si ọja ti o n ta.

Lati ṣe aṣeyọri ni Adwords, o nilo lati mọ kini awọn koko-ọrọ ti o yẹ ki o lo ati bi o ṣe le ṣeduro lori wọn. Ninu nkan yii, iwọ yoo kọ bi o ṣe le ṣeto awọn idu pẹlu ọwọ, iwadi koko, ki o si tun-afojusun rẹ ìpolówó. Nibẹ ni diẹ si Koko nwon.Mirza, pelu, pẹlu bii o ṣe le ṣe idanwo awọn koko-ọrọ rẹ ati bii o ṣe le wa iru awọn wo ni o gba awọn oṣuwọn titẹ-ti o dara julọ. Nireti, awọn ọgbọn wọnyi yoo ṣe iranlọwọ fun ọ lati ni anfani pupọ julọ ninu Adwords.

Iwadi koko

Titaja ẹrọ wiwa jẹ apakan pataki ti titaja ori ayelujara, ati ipolongo ipolowo aṣeyọri da lori yiyan awọn koko-ọrọ to tọ. Iwadi ọrọ-ọrọ jẹ ilana ti idamo awọn ọja ti o ni ere ati idi wiwa. Awọn koko-ọrọ funni ni data iṣiro onijaja lori awọn olumulo intanẹẹti ati ṣe iranlọwọ fun wọn lati ṣe ilana ipolowo kan. Lilo awọn irinṣẹ bii Google AdWords’ ad Akole, awọn iṣowo le yan awọn koko-ọrọ to wulo julọ fun ipolowo isanwo-fun-tẹ wọn. Idi ti iwadii koko-ọrọ ni lati gbejade awọn iwunilori to lagbara lati ọdọ awọn eniyan ti o n wa ohun ti o ni lati funni.

Igbesẹ akọkọ ninu iwadi koko ni lati pinnu awọn olugbo ibi-afẹde rẹ. Ni kete ti o ba ti ṣe idanimọ awọn olugbo ibi-afẹde rẹ, o le lọ si awọn koko-ọrọ pato diẹ sii. Lati ṣe iwadi koko, o le lo awọn irinṣẹ ọfẹ bii Ọpa Koko-ọrọ Adwords Google tabi awọn irinṣẹ iwadii Koko-owo sisan bi Ahrefs. Awọn irinṣẹ wọnyi dara julọ fun ṣiṣewadii awọn koko-ọrọ, bi nwọn nse metiriki lori kọọkan ọkan. O yẹ ki o tun ṣe iwadii pupọ bi o ti ṣee ṣe ṣaaju yiyan koko tabi gbolohun kan pato.

Ahrefs jẹ ọkan ninu awọn irinṣẹ iwadii Koko to dara julọ fun awọn olupilẹṣẹ akoonu. Ọpa iwadi koko rẹ nlo data clickstream lati funni ni awọn metiriki tẹ alailẹgbẹ. Ahrefs ni awọn ero ṣiṣe alabapin oriṣiriṣi mẹrin, pẹlu awọn idanwo ọfẹ lori Standard ati awọn ero ṣiṣe alabapin Lite. Pẹlu awọn idanwo ọfẹ, o le lo ọpa naa fun ọjọ meje ati sanwo lẹẹkan ni oṣu kan. Koko database ni sanlalu – o ni marun bilionu koko lati 200 awọn orilẹ-ede.

Iwadi koko yẹ ki o jẹ ilana ti nlọ lọwọ, bi awọn koko-ọrọ olokiki loni le ma jẹ awọn aṣayan ti o dara julọ fun iṣowo rẹ. Ni afikun si iwadi koko, o yẹ ki o tun pẹlu iwadi sinu awọn ofin titaja akoonu. Lati ṣe iwadi kan, nìkan ṣafọ sinu awọn koko-ọrọ ti o ṣe apejuwe ile-iṣẹ rẹ ki o wo iye igba ti eniyan tẹ awọn ofin naa ni oṣu kọọkan. Ṣe abojuto nọmba awọn wiwa ni igba kọọkan ti o gba ni gbogbo oṣu ati iye owo ti ọkọọkan wọn fun titẹ. Pẹlu iwadi ti o to, o le kọ akoonu ti o ni ibatan si awọn iwadii olokiki wọnyi.

Kalokalo lori koko

O yẹ ki o ṣe iwadii idije naa ki o ṣe idanimọ kini awọn koko-ọrọ ti o wọpọ julọ lati mu awọn aye rẹ pọ si ti gbigba ijabọ giga ati ṣiṣe owo. Lilo awọn irinṣẹ iwadii koko yoo ran ọ lọwọ lati pinnu iru awọn koko-ọrọ ti o ni agbara julọ ati eyiti o jẹ idije pupọ fun ọ lati ni owo. O tun le lo awọn irinṣẹ bii Ubersuggest lati wo awọn iṣiro koko-ọrọ itan, daba inawo, ati ifigagbaga idu. Ni kete ti o ti pinnu kini awọn koko-ọrọ yoo jẹ ki o ni owo, o nilo lati pinnu lori koko nwon.Mirza.

Ohun pataki julọ lati ranti ni lati yan farabalẹ awọn koko-ọrọ ti o fẹ lati fojusi. Iye ti o ga julọ ti CPC, ti o dara ju. Ṣugbọn ti o ba fẹ lati ṣaṣeyọri awọn ipo giga ni awọn ẹrọ wiwa, o ni lati idu ga. Google n wo idiyele CPC rẹ ati Dimegilio didara ti koko ti o n fojusi. Eyi tumọ si pe o nilo lati yan awọn koko-ọrọ to tọ ti yoo ran ọ lọwọ lati gba awọn ipo giga. Ifowoleri lori awọn koko-ọrọ gba ọ laaye lati jẹ kongẹ diẹ sii pẹlu awọn olugbo rẹ.

Nigbati ase lori awọn koko ni Adwords, o gbọdọ ro ohun ti rẹ afojusun jepe nwa fun. Awọn eniyan diẹ sii wa oju opo wẹẹbu rẹ nipasẹ awọn ipolowo rẹ, ijabọ diẹ sii ti iwọ yoo gba. Ranti pe kii ṣe gbogbo awọn koko-ọrọ yoo ja si tita. Lilo ipasẹ iyipada yoo gba ọ laaye lati wa awọn koko-ọrọ ti o ni ere julọ ati ṣatunṣe CPC ti o pọju ni ibamu. Nigbati ilana igbelewọn Koko rẹ n ṣiṣẹ, yoo mu ọ ni èrè ti o ga julọ. Ti isuna rẹ ba ni opin, o le nigbagbogbo lo iṣẹ kan bi PPCexpo lati ṣe iṣiro ilana igbelewọn Koko rẹ.

Ranti pe awọn oludije rẹ ko jẹ dandan lati wa ọ lati jẹ nọmba akọkọ ni oju-iwe abajade Google. O yẹ ki o tun gbero ere ipolongo ipolongo rẹ. Ṣe o nilo ijabọ gaan lati ọdọ awọn alabara ti o le wa ọja rẹ? Fun apere, ti ipolowo rẹ ba han labẹ awọn atokọ wọn, o le ṣe ifamọra awọn jinna lati awọn ile-iṣẹ miiran. Yago fun ase lori awọn ofin ami iyasọtọ oludije rẹ ti wọn ko ba ni ibi-afẹde nipasẹ iṣowo rẹ.

Ṣiṣeto awọn ipese pẹlu ọwọ

Iṣeduro adaṣe ko ṣe akọọlẹ fun awọn iṣẹlẹ aipẹ, media agbegbe, filasi tita, tabi oju ojo. Ifilọlẹ afọwọṣe fojusi lori ṣeto ipese ẹtọ ni akoko ti o tọ. Nipa sisọ awọn idu rẹ silẹ nigbati ROAS ba lọ silẹ, o le mu iwọn owo-wiwọle rẹ pọ si. Sibẹsibẹ, asewo afọwọṣe nbeere ki o mọ nipa awọn oriṣiriṣi awọn ifosiwewe ti o le ni ipa lori ROAS. Fun idi eyi, Eto awọn idu pẹlu ọwọ jẹ anfani diẹ sii ju adaṣe adaṣe lọ.

Lakoko ti ọna yii gba akoko diẹ diẹ sii, o funni ni iṣakoso granular ati ṣe iṣeduro imuse lẹsẹkẹsẹ ti awọn ayipada. Iṣeduro adaṣe kii ṣe apẹrẹ fun awọn akọọlẹ nla, eyi ti o le jẹ gidigidi lati se atẹle ati iṣakoso. Jubẹlọ, awọn iwo iroyin ojoojumọ lopin awọn olupolowo’ agbara lati ri awọn “tobi aworan.” Ifowopamọ afọwọṣe gba ọ laaye lati ṣe atẹle awọn idu ti koko-ọrọ kan pato.

Ko laifọwọyi ase, Eto awọn idu pẹlu ọwọ ni Google Adwords nilo ki o mọ ọja tabi iṣẹ rẹ ki o ni imọ pataki lati ṣeto awọn idu rẹ. Sibẹsibẹ, aládàáṣiṣẹ ase ni ko nigbagbogbo awọn ti o dara ju wun fun diẹ ninu awọn ipolongo. Lakoko ti Google ni agbara ti iṣapeye awọn idu rẹ da lori awọn iyipada laifọwọyi, ko nigbagbogbo mọ iru awọn iyipada ti o ṣe pataki si iṣowo rẹ. O tun le lo atokọ Koko odi lati dinku egbin rẹ.

Nigba ti o ba fẹ lati mu awọn jinna, o le ṣeto CPC pẹlu ọwọ ni Google Adwords. O tun le ṣeto idiwọn idiyele CPC ti o pọju. Ṣugbọn ni lokan pe ọna yii le ni ipa lori ibi-afẹde rẹ ki o jẹ ki CPC rẹ ga soke. Ti o ba ni a isuna ti $100, eto a max CPC idu iye to ti $100 le jẹ kan ti o dara aṣayan. Fun idi eyi, o le ṣeto idu kekere nitori awọn aye ti awọn iyipada jẹ kekere.

Tun-afojusun

Ilana Google ṣe idiwọ gbigba ti ara ẹni tabi alaye idanimọ ti ara ẹni gẹgẹbi awọn nọmba kaadi kirẹditi, adirẹsi imeeli, ati awọn nọmba foonu. Laibikita bawo ni idanwo tun-ifojusi pẹlu Adwords le jẹ fun iṣowo rẹ, awọn ọna wa lati yago fun gbigba alaye ti ara ẹni ni ọna yii. Google ni awọn oriṣi akọkọ meji ti awọn ipolowo atunbere, ati pe wọn ṣiṣẹ ni awọn ọna oriṣiriṣi pupọ. Nkan yii n wo meji ninu awọn ọgbọn wọnyi ati ṣalaye awọn anfani ti ọkọọkan.

RLSA jẹ ọna ti o lagbara lati de ọdọ awọn olumulo ti o wa lori awọn atokọ ìfojúsùn rẹ ki o mu wọn sunmọ si iyipada. Iru atunṣe-tita yii le munadoko fun yiya awọn olumulo ti o ti ṣafihan ifẹ si awọn ọja ati iṣẹ rẹ ṣugbọn ko ti yipada sibẹsibẹ.. Lilo RLSA gba ọ laaye lati de ọdọ awọn olumulo wọnyẹn lakoko ti o n ṣetọju awọn oṣuwọn iyipada giga. Ni ọna yi, o le mu ipolongo rẹ pọ si nipa tito awọn olumulo ti o ṣe pataki julọ.

Awọn ipolongo ifọkansi le ṣee ṣe lori ọpọlọpọ awọn iru ẹrọ, lati awọn ẹrọ wiwa si media media. Ti o ba ni ọja ti o jẹ olokiki paapaa, o le ṣẹda awọn ipolowo fun iru awọn ọja pẹlu ipese ọranyan. O ṣee ṣe lati ṣeto awọn ipolongo atunto lori pẹpẹ ti o ju ọkan lọ. Sibẹsibẹ, fun ipa ti o pọju, o dara julọ lati yan apapo ti o munadoko julọ ti awọn mejeeji. Ipolongo tun-ifọkansi ti o ṣiṣẹ daradara le wakọ awọn tita tuntun ati mu awọn ere pọ si nipasẹ to 80%.

Tun-afojusun pẹlu Adwords gba ọ laaye lati ṣafihan awọn ipolowo si oju-iwe ti o ṣabẹwo tẹlẹ. Ti olumulo kan ba ti lọ kiri oju-iwe ọja rẹ ni iṣaaju, Google yoo ṣe afihan awọn ipolowo Yiyi ti o ni ọja naa ninu. Awọn ipolowo yẹn yoo han si awọn alejo yẹn lẹẹkansi ti wọn ba ṣabẹwo si oju-iwe naa laarin ọsẹ kan. Bakan naa ni otitọ ti awọn ipolowo ti a gbe sori YouTube tabi nẹtiwọọki ifihan Google. Sibẹsibẹ, Adwords ko tọpa awọn iwo wọnyi ti o ko ba ti kan si wọn ni awọn ọjọ diẹ.

Koko odi

Ti o ba n iyalẹnu bi o ṣe le rii ati ṣafikun awọn koko-ọrọ odi si ipolongo Adwords rẹ, awọn ọna diẹ wa lati lọ nipa rẹ. Ọna ti o rọrun ni lati lo wiwa Google. Tẹ ọrọ-ọrọ ti o n gbiyanju lati fojusi sii, ati pe o ṣee ṣe pe iwọ yoo rii pupọ ti awọn ipolowo ti o yẹ. Ṣafikun awọn ipolowo wọnyi si atokọ awọn koko-ọrọ odi Adwords yoo ṣe iranlọwọ fun ọ lati yago fun awọn ipolowo yẹn ki o jẹ ki akọọlẹ rẹ di mimọ.

Ti o ba nṣiṣẹ ile-iṣẹ titaja ori ayelujara, o le fẹ lati fojusi awọn koko-ọrọ odi pato fun SEO ati fun PPC, CRO, tabi Ibalẹ Page Design. O kan tẹ awọn “fi odi Koko” bọtini tókàn si awọn ọrọ wiwa, ati pe wọn yoo ṣafihan lẹgbẹẹ ọrọ wiwa. Eyi yoo ṣe iranlọwọ fun ọ lati wa ni ibamu ati gba awọn itọsọna ti a fojusi ati tita. Ṣugbọn maṣe gbagbe nipa awọn koko-ọrọ odi ti oludije rẹ – diẹ ninu wọn le jẹ kanna, nitorinaa o ni lati yan.

Lilo awọn koko-ọrọ odi lati dènà awọn ibeere wiwa jẹ ọna ti o lagbara lati daabobo iṣowo rẹ lati awọn ipolowo sloppy Google. O yẹ ki o tun ṣafikun awọn koko-ọrọ odi ni ipele ipolongo. Iwọnyi yoo di awọn ibeere wiwa ti ko kan ipolongo rẹ ati pe yoo ṣiṣẹ bi koko-ọrọ odi aiyipada fun awọn ẹgbẹ ipolowo iwaju. O le ṣeto awọn koko-ọrọ odi ti o ṣe apejuwe ile-iṣẹ rẹ ni awọn ofin jeneriki. O tun le lo wọn lati dènà ipolowo fun awọn ọja tabi awọn ẹka kan pato, gẹgẹbi awọn ile itaja bata.

Ni ọna kanna bi awọn koko-ọrọ rere, o yẹ ki o ṣafikun awọn koko-ọrọ odi si ipolongo Adwords rẹ lati ṣe idiwọ ijabọ ti aifẹ. Nigbati o ba lo awọn koko-ọrọ odi, o yẹ ki o yago fun awọn ofin gbogbogbo, bi eleyi “ninja air fryer”, eyi ti yoo fa awọn eniyan ti o nifẹ si awọn ọja kan pato. A diẹ kan pato igba, bi eleyi “ninja air fryer”, yoo fi owo pamọ, ati pe iwọ yoo ni anfani lati yọkuro awọn ipolowo ti ko ṣe pataki si iṣowo rẹ.